IT modernisation moves pet food manufacturer into next phase of growth and innovation - CUSTOMER

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IT modernisation moves pet food manufacturer into next phase of growth and innovation - CUSTOMER
IT modernisation moves
pet food manufacturer
into next phase of
growth and innovation

CUSTOMER
Staughton Group

LOCATION
Howlong, New South Wales, Australia

INDUSTRY
Manufacturing / Consumer and Retail
Challenge
 M
  anual and outdated processes to manage a rapidly growing
 business
 O
  utdated legacy systems with limited integration between business
 functions
 S
  iloed solutions and manual workarounds required consolidation
 into a single modern ERP platform

Solution
 O
  racle JD Edwards EnterpriseOne on Oracle Cloud Infrastructure
 (OCI)
 C
  omprehensive training
 D
  XC managed services and post-go-live support

Results:
 Improved visibility of financial performance and indicators
 F
  aster real-time reporting, enhanced process control and mobile
 functionality
 S
  ignificant productivity, efficiency, data accuracy, and employee/
 customer experience benefits

                                                                       2
IT modernisation moves pet food
                                manufacturer into next phase of
                                growth and innovation
                                A dynamic leader in Australia’s manufacturing industry, Staughton Group is a
                                fast-growing and innovative business located in the beautiful Murray River region
                                of New South Wales. The company provides an end-to-end manufacturing and
                                logistics solution to businesses in the food ingredient and retail sectors. Through
                                its four key businesses and multiple brands, it manufactures dry pet food and
                                meaty treats under either its own brand or clients’ private labels and supplies raw
                                ingredients to the global pet food industry.

                                As Australia’s largest domestic raw pet food ingredient supplier with the largest
                                thermal drying facility for pet treats in the southern hemisphere, the state-of-
                                the-art manufacturing plant runs 24/7 to produce the highest quality products
                                available worldwide. As well as supplying many retailers in Australia, Staughton
                                Group exports to ten countries across Asia, Europe and America.

“It was clear to us that DXC   Business                                       no automated link between products
                                                                               dispatched to invoicing. There was also
  knew their stuff - and
  that they’d listened to       challenge                                      inadequate product traceability for
                                                                               manufacturing control, and Microsoft
  our requirements. It was      Having already experienced
                                                                               Excel was used for complex costing
  a committee decision          consistent exponential growth for
                                                                               and retail sales order management.
  which everyone felt very      the past several years, Staughton
                                                                               Overall, this resulted in limited process
  comfortable with.”            Group is looking to continue its
                                                                               control across multiple systems used
                                ambitious expansion journey. With
                                                                               by multiple people.
— Emma Birney                  the complexity and number of
   Sales operations and         products manufactured rising, the              Emma Birney, sales operations and
  planning manager              business was becoming more difficult           planning manager for Staughton
  Staughton Group
                                to manage. Significant new customers           Group, explained, “The business
                                like Coles, Woolworths and Aldi                expanded quickly. When I started
                                meant more stringent control and               five years ago, we had seven
                                compliance requirements. Staughton             administrative staff - we now have
                                Group’s use of MYOB and outdated               over 100. We were sending out one
                                legacy systems was no longer viable.           or two 40ft containers a week to
                                                                               supply US manufacturers, whereas
                                Limited integration between business
                                                                               now it’s between 35 and 45.”
                                functions, disparate applications
                                supporting them, and manual                    Staughton Group sought a solution
                                processes caused many issues.                  and implementation partner to
                                There was no formal purchasing                 modernise its IT environment and
                                system, no procurement visibility for          consolidate and automate business
                                forward planning, and multiple steps           operations to help drive the company’s
                                were required (and three people’s              innovative strategic vision and
                                involvement) to create an invoice, with        accommodate its next growth phase.

                                                                                                                           3
Solution                                  Implementation
                                 Initially, Emma worked with an external   The high-level design was initially
                                 consultant to evaluate solutions. Only    managed on-site, however with
                                 cloud solutions were considered           the onset of COVID-19 restrictions,
                                 for several reasons. Being in a small     the detailed design, build, testing,
                                 country town with frequent electricity    implementation, training, and go-live
                                 drop-outs, on-premise servers meant       was conducted remotely.
“Staughton Group is a           all staff across the company’s multiple
                                                                           The legacy data wasn’t in the best
  company with an amazing        sites might be affected. With a small
                                                                           shape causing initial difficulties
                                 IT team, no servers to manage on-site
  culture of collaboration                                                 in stabilising the data migration
                                 was also appealing. Emma commented,
  and friendliness and                                                     program, and infrastructure in a
                                 “We faced issues in the past when
  were always professional                                                 remote and rapidly changing site
                                 the electricity went out. With a cloud
                                                                           posed challenges. Emma said, “This
  and candid to deal with.       solution, our factory might go down,
                                                                           was a huge project for us with a
  Working together, we           but most other people not living in
                                                                           quantum leap in functionality. The
  quickly managed any            the immediate vicinity can continue
                                                                           team here is inexperienced. They
  issues that arose to deliver   working remotely.”
                                                                           really stepped up to the task, but
  a successful outcome.”         After completing a comprehensive          none of them had been involved
                                 requirements gathering exercise,          in an ERP implementation project
— Richard James
                                 500 tools were included for               like this before. We didn’t have a lot
   Director of DXC’s Australia
   and New Zealand               evaluation, with Staughton Group          of data to begin with, so building
   Practice for Oracle           issuing an expression of interest         master data from scratch and getting
                                 (EOI) to 50 organisations. The            it right was critical. We loaded it
                                 responses received were rated             several times, which helped us learn
                                 with two solutions ultimately             where the errors were.”
                                 shortlisted. Based on industry, ERP
                                                                           Richard James, director of DXC’s
                                 implementation and cloud migration
                                                                           Australia and New Zealand Practice
                                 expertise, DXC’s Practice for Oracle
                                                                           for Oracle said, “Staughton Group is
                                 was selected to implement JD
                                                                           a company with an amazing culture
                                 Edwards EnterpriseOne (JDE) and
                                                                           of collaboration and friendliness and
                                 custom Java applications hosted on
                                                                           were always professional and candid
                                 Oracle’s Cloud Infrastructure (OCI)
                                                                           to deal with. Working together,
                                 to provide a reliable and scalable
                                                                           we quickly managed any issues
                                 business platform. Emma said, “It
                                                                           that arose to deliver a successful
                                 was clear to us that DXC knew their
                                                                           outcome.”
                                 stuff - and that they’d listened to our
                                 requirements. It was a committee
                                 decision which everyone felt very
                                 comfortable with.”

                                                                                                                    4
Results and                              • R
                                                                          educed invoicing complexity with
                                                                         orders and dispatch automatically
                              benefits                                   linked to invoicing,

                              The cloud-based solution has             • R
                                                                          educed manual checking of
                              streamlined, automated and                 pricing (previously three times,
                              integrated end-to-end business             now once),
                              processes, enabling Staughton            • B
                                                                          etter utilisation of resourcing
“We now have our             Group to proactively manage its            with a reduction in the exponential
  foundations right with      manufacturing business with a              growth of headcount to manage
  people doing what they      modern user experience in one              disparate systems.
  need to do. We have clear   platform. This transformation
                                                                       Emma said mobile functionality
                              eliminates manual system tasks and
  visibility and reporting                                             eliminated several steps on the
                              ‘work arounds’ and siloed solutions
  on all business areas,                                               production floor, “I couldn’t be
                              to provide around 105 named users
  which I believe will                                                 prouder of the uptake. Previously,
                              and 30 mobile device users with a
                                                                       a third-party warehousing tool
  open up a minefield of      single integrated ERP solution.
                                                                       managed finished goods, with stock
  opportunities.”                                                      consistently misplaced.” Having
                              Previously, these business processes
— Edward Staughton           were incredibly labour intensive         control of physical stock locations
   Managing director          and impractical. Managing director       makes a huge difference, as does
   Staughton Group            Edward Staughton said, “We now           the availability of standard bill of
                              have our foundations right with          material (BOM) for product quality
                              people doing what they need to do.       tracing and tracking. This also
                              We have clear visibility and reporting   supports the company’s ability
                              on all business areas, which I           to respond promptly to audit
                              believe will open up a minefield of      and compliance requirements -
                              opportunities.”                          particularly relevant for the export
                                                                       business. The production and
                              The platform offers increased
                                                                       warehouse teams have far less
                              efficiencies across financials,
                                                                       computer work to complete and
                              procurement, inventory,
                                                                       more time doing - helping ensure
                              manufacturing, manufacturing
                                                                       containers get out on time - to meet
                              planning, sales and advanced pricing,
                                                                       customer demands.
                              with mobility functionality on the
                              production floor and warehouse.          For administration staff, the
                              Major advancements include:              simplicity is tangible. For example,
                                                                       the accounts receivable and accounts
                              • Improved visibility of financial
                                                                       payable process change is immense,
                                performance and indicators,
                                                                       with the ability to look at exceptions.
                              • F
                                 aster real-time reporting,
                                                                       These team members never had that
                                enhanced process control and
                                                                       opportunity - they were constantly
                                accountability/ownership by
                                                                       searching for hidden information,
                                individuals,
                                                                       changing and cleaning up data,
                              • M
                                 obile functionality to move stock    analysing everything for anomalies.
                                and maintain traceability,             Emma said, “I can see that six
                                                                       months from now, users will look
                                                                       back and say ‘wow, look at what I do
                                                                       now’.”

                                                                                                                 5
Emma said, ‘With the knowledge,
                                                            expertise and dedication from DXC,
                                                                                                                      The future
                                                            moving to JDE EnterpriseOne on                            In addition to getting core business
                                                            Oracle Cloud Infrastructure was a                         solution foundations right, DXC
                                                            clear and cost-effective decision for                     now provides ongoing managed
                                                            us. Despite this project having to be                     services to Staughton Group and
                                                            implemented remotely, and limited                         offers insight into potential future
                                                            experience from the internal team,                        application functionality. These
“With the knowledge,                                       DXC achieved a full transformation                        complementary solutions include
  expertise and dedication                                  for us. Training was challenging                          Salesforce automation, intelligent
  from DXC, moving to JDE                                   since this was a substantial change,                      transport management, preventative
  EnterpriseOne on Oracle                                   however, the group was supported                          equipment maintenance and

  Cloud Infrastructure was                                  throughout. I can’t commend the                           industry-leading human capital
                                                            DXC team and process highly enough                        management solutions.
  a clear and cost-effective
                                                            - it was as good as it gets.”
  decision for us.”
                                                            Managing director Edward Staughton
 — Emma Birney                                             said “Our business has succeeded in
    Sales operations and
    planning manager                                        pursuing international and domestic
    Staughton Group                                         market growth by leveraging
                                                            its Australian IP and technology
                                                            considered world’s best practice.
                                                            We are progressively corporatising
                                                            by upgrading systems, staffing and
                                                            processes while retaining our speed
                                                            to market and flexibility. This project
                                                            is part of that process.”

                                                            Learn more at
                                                            dxc.com/au/practices/oracle
                                                            dxc.com/nz/practices/oracle

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© 2021 DXC Technology Company. All rights reserved. June 2021
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