INSIDE SDS BRIGHTENS COMMUNITY WITH DISPLAY BEANSTALK BOUTIQUE FINDS A WAY DURING PANDEMIC - CNHI Online
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WINTER 2020 INSIDE SDS BRIGHTENS COMMUNITY WITH DISPLAY BEANSTALK BOUTIQUE FINDS A WAY DURING PANDEMIC
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FROM THE EDITOR
W
ith Thanksgiving, Christmas Like many things in 2020, this year’s come anything 2020 throws at us.
and New Year’s Day around meal will be different. But as we knew it Find that and other stories of giv-
the corner – along with Ha- would, FISH is finding a way to continue ing and good neighbors throughout
nukkah and Kwanzaa – it’s more impor- the tradition. Volunteers will still deliver this 2020 holiday edition of Effingham
tant than ever in this year of upheaval the meals to anyone who asks, taking Magazine.
to remain grateful for the blessings we the extra precautions demanded by Here’s hoping for a bountiful 2021.
WINTER 2020 enjoy. Family. Friends. Members of this the pandemic.
community who never fail to go above “It’s gonna be hard,” Susan Elke, Jeff Long
and beyond for a neighbor. the chief organizer of the meal, told Editor
The novel coronavirus has affected writer Andrew Adams for this edition
the Thanksgiving community meal of Effingham Magazine. “The whole
FEATURE STORY CONTENTS
that Effingham County FISH has hosted
since 2005. Last year, more than 250
meals were enjoyed at the St. Anthony
lockdown situation has been hard on
everybody.”
Yes. But Elke and all of those dedi-
10 | SDS BRIGHTENS Church Parish Center and another 420 cated volunteers make us feel more
COMMUNITY WITH were delivered to people’s homes. certain that our community can over-
DISPLAY
18 | EFFINGHAM COUNTY
FISH REWORKS ITS
HOLIDAY PROGRAMS
22 | WOMAN USES SOCIAL PUBLISHER
MEDIA TO GIVE HUGE Amy Winter
TIPS TO SERVERS Jeff Long is the editor of the Effingham Daily amy.winter@effinghamdailynews.com
AROUND EFFINGHAM News. A 1987 graduate of the University of
EDITOR
Wisconsin, he has worked for newspapers in
England, Pennsylvania and Virginia. For 13 Jeff Long
26 | BEANSTALK BOUTIQUE years, he was a reporter and later an editor at jeff.long@effinghamdailynews.com
FINDS A WAY DURING the Chicago Tribune. He lives in Altamont with
CONTRIBUTING EDITOR
PANDEMIC his wife, Karen.
Cathy Griffith
cathy.griffith@effinghamdailynews.com
ART DIRECTOR
Amanda Hartke
CONTRIBUTORS
Cathy Griffith is news editor of the Effingham Daily Charles Mills
News. She is a 1998 graduate of Eastern Illinois Uni- Andrew Adams
versity with a Bachelor of Arts in Journalism. She has
worked at the Daily News for 18 years in news and ADVERTISING SALES CONSULTANTS
magazine publications. She is a lifelong resident of advertising@effinghamdailynews.com
Effingham, where she resides with her husband, Tim, DeeAnn Bauguss
and daughter, Leah. Jody Hardiek
PAGE Julie Harkins
10 DEPARTMENTS
28 | HOME & GARDEN
DISTRIBUTION
Todd Buenker
todd.buenker@effinghamdailynews.com
SDS brightens community
Charles Mills is reporter and videographer for the Effingham Daily CONTACT US
News. A 1983 graduate of Southern Illinois University, Carbondale, he (217) 347-7151
is the son of a south-central Illinois newspaper publisher, worked as
master control director for a St. Louis television station, assistant video E-MAIL
with display
editor at a video editing facility on Music Row specializing in music- news@effinghamdailynews.com
videos, served as senior video editor for a Nashville television station
and learned the art of computerized video editing while living in Hol-
lywood, California in the middle 80s. Mills is a native of Vandalia, where
he lives with his wife, Zoryana.
By CATHY GRIFFITH
EFFINGHAM MAGAZINE is published quarterly by the
Effingham Daily News at 201 N. Banker St., Effingham,
On the cover: Members of the vocal IL 62401.
group On High perform “O Christmas Reproduction or use of editorial or graphic content in
any manner without permission is prohibited. Copyright
Tree” as part of the 2017 Hometown © 2020 by CNHI, LLC.
Christmas, sponsored by the Down- Andrew Adams is a reporter for the Effingham Daily
Effingham Magazine Check out the current and past issues online at town Effingham Business Group News, covering Effingham City Hall, Effingham www.effinghamdailynews.com
on the web
Community Schools Unit 40. He earned a bachelor’s
effinghamdailynews.com/effinghammagazine and Effingham County Chamber of degree in science journalism from the Illinois Institute
Commerce. Effingham Daily News file of Technology in 2020. He wrote for publications in
photo. Chicago and Champaign covering local politics
and community organizations before finding his way
down to Effingham.
8 | EFFINGHAM • WINTER 2020 WINTER 2020 • EFFINGHAM | 9
SDS brightens community with display
CATHY GRIFFITH “So, we got together as a group
EFFINGHAM MAGAZINE “You’re always tinkering. and brainstormed on what would be
A
good and we wanted to do something
sk Steven Schallert about the You’re always tweaking.” for the community. We talked about
holiday light display he and things like picking up trash along the
- Steven Schallert
employees at SDS Technology roads and the other things people do
have been working on for the past sev- for community effort. One member of
eral months and his face lights up. the group thought the idea of doing
A visit in late October to the Effing- strands of lights that begin to pulsate
Christmas lights would be good. One
ham business revealed a room that and change color in rhythm to “Mary,
thing led to another. We liked it,” he
has served as the nerve center of an Did You Know?” by Pentatonix. Just
said.
elaborate 80-foot-long display that days away from setting up the display
They thought, “How hard can it be
sequences lights to music and features they have been working on since July,
for a tech company?”
a 24-foot-tall simulated Christmas tree. Schallert admits he can’t help but
It was a lot of effort, the group dis-
The 8,000 lights and 4,000 feet of wiring make some last-minute adjustments.
covered, as they started working on
have taken over nearly every inch of “You’re always tinkering. You’re
the project in August that year.
the conference room that is not in use always tweaking,” he said.
“It was a lot of people working
because of COVID-19. Schallert came up with the idea of
together as a team, a lot of volunteer
Schallert works at a computer that a community light display set to music
hours,” he said.
projects onto a large screen the after attending a Disney Institute train-
Schallert said the team members
sequences he and staff have been ing for customer service in June 2019.
brought skills and talents to the project.
diligently developing to entertain the The CEO decided one of the things his
“One was pretty good with electron-
community for the holidays. As he plays company needed was a good team-
ics and electrical and another has a
one of the sequences, he awakens the building exercise.
Cathy Griffith photos
Above: Steve Schallert operates a program he and other employees at SDS used to design sequences for the light show. The lights in the room are part of the
show and illuminate in rhythm to the music.
Left: The smaller tree for the display is shown.
WINTER 2020 • EFFINGHAM | 11
this year. Last year they had four.
The songs are purchased through
Amazon, but aren’t expensive, ac-
cording to Schallert. Each is only a
couple of dollars because the compa-
ny doesn’t profit from the show since it
is free.
To learn how to put together such
a show, Schallert said he did a lot of
Googling and watched a lot of You-
Tube.
“There’s a lot of passion about doing
this,” he said.
Waldo said a lot of the online com-
munity will share sequences and
“there’s people out there that just
have channels where you can just ask
questions.”
For Schallert, the most challenging
part of taking on such a project was
underestimating the amount of time
it takes to do it. He estimated it takes
about 30 hours to physically put up
the mega tree, which is 24 feet tall
and weighs 600 pounds. That includes
punching each light bulb into a strip
by hand. There’s also no power plugs,
requiring the strands to be soldered
together.
Schallert said another challenge was
supplying power to the low-voltage
Steve Schallert looks at a sequence on the computer for one of the light shows that is being projected onto a larger screen at SDS Technology.
lights.
“Basically, you have to connect
power in constantly throughout the
strong background in music,” he said. See a video of the making will feature different genres of music place,” he said.
The display quietly went live on Dec. each night, giving people the oppor- Also challenging was understanding
10. of the display at tunity to pick and choose which night the power technology.
“We didn’t advertise at all last year. they want to come. The show sched- “You don’t plug them in and nail
We didn’t promote it,” he said. effinghamdailynews.com ule will be posted on SDS’ Facebook them to the side of the house type of
Schallert knew they created some- page, “ Waldo said. thing,” he added.
thing special the first night the lights Schallert, Waldo and other members Waldo said the group has done a lot
went live. have it ready to go, so that deploy- of the staff create the sequences for of research on the electrical aspects of
“I was in here working and started ment goes faster,” said the company’s the shows. the display and how everything com-
tinkering with it. Our show computer sales and marketing manager, Sherry “When you do a sequence, you municates with each other.
sits on the front counter that actually Waldo. match to the effects in the music. Basi- “It’s definitely been something that
drives the whole thing. I took the show They also decided to take some cally, what we’re trying to do is match having some technical expertise in
down for a little bit to tinker on it and advice from parents whose children the emotion of the music to the lights. house has been a big help. That’s one
some cars honked at me. We didn’t enjoyed the show. We’re using lights to express emotion,” of the things when we decided to do
even know we had cars in the park- “Some of the feedback we’re tak- explained Schallert. “We think we’re this, we wanted to showcase our tech-
ing lot. After that, we had cars every ing seriously – not to have too many pretty decent at that on quite a few of nical ability and skills, and so it’s been
night,” he said. sequences because their kids won’t our songs.” a lot of fun doing it, but at the same
Even though the display wasn’t up leave,” said Waldo. “If we played them Motorists tune into FM 90.5 to listen to time I think it shows what we can do,”
very long, Schallert said it received a all, you would have a 45-minute show.” the music while they watch the lights. she said.
lot of good feedback from the com- The songs are hand-picked by the Creating the sequences is time con- Waldo said the group also has fun
munity. group and span different genres of suming. Each 4-minute song is estimat- creating the sequences and sharing
They decided to take what they holiday music. ed to take up to 60 hours to create. them with each other.
learned and do a bigger light show in “We do some for the kids, some that “Someone actually goes in and “Every Tuesday morning we have a
2020, doubling the size of the display. are upbeat, have some that are tradi- actually creates the layout for the meeting, and we’ll fire it up and see The strands of the mega tree light up as Steve Schallert plays one of the song sequences for the display
Another change was made in the tional Christmas music. So, we’ve kind song,” said Waldo, adding that is done the progress,” she said, noting they will at SDS Technology, located along South Banker Street.
process. of got a wide variety,” said Waldo. through xLights software. help each other with the sequences.
“This year we prebuilt everything and “To shorten the shows this year, they The group has 10 song sequences The fun shines through as one
12 | EFFINGHAM • WINTER 2020 WINTER 2020 • EFFINGHAM | 13
sequence has a comical element to “That’s one of the main reasons They have also started their wish list
it. This year spectators can see the we’re thinking about staggering the for songs that may include another
mega tree get in a conversation with nights and shortening the length of holiday.
the smaller tree as they both turn into shows,” said Waldo. “I think one of the things when we’re
faces. Schallert and Waldo are already said and done is next year we may try
“Talking trees,” Schallert said with a looking ahead to next year. to fire it up by Halloween. There are
laugh. “We make a list of things we would people that are really into Halloween,”
The cost of the display went well do slightly different. Next year we will said Schallert.
beyond the company’s budget the definitely look at how we stage it,” said You can view the current display until
first year as the group’s enthusiasm Schallert. Jan. 6.
grew. So, this year Schallert knew more
would be needed to fund the project.
“We had big plans for this year. I
personally stepped up and donated WE OFFER THE BEST
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Schallert and Waldo admit the week
leading up to deployment is an anx-
ious time for them.
“Everything works in here but there’s
always that chance that you take it
NOW IN-STOCK
• Nativities
out, set it up, and a wire breaks or gets
loose and then you’re troubleshooting • Calendars
thousands of connections trying to find • Planners
the right one. That’s kind of scary,” said
Waldo. • Children’s Books
But when the display is set up, tested • Christmas Music
and ready to go, the excitement can
be compared to Christmas morning. • Stocking Stuffers
“It’s fun to see the sequences you’re • Coasters
working on come to life,” said Waldo.
The two say what they enjoy most
about doing the shows is the excite-
ment from the people who come to
see them. It’s contagious.
“We’ve had people asking us when Boxed
Christmas Cards
it will be available. The ones that didn’t
even get to see it last year and didn’t
Starting at $4.99
even know about it until after the fact
said they want to see it,” said Schallert.
They have heard people are even
planning family nights around the
shows.
“I have friends from Breese that are Christian Books & Gifts, Inc.
planning a night to come over and
look at it,” said Waldo.
Schallert’s only concern is traffic. Phone 217-342-3406|Hours: Mon.-Thurs. 9-5:30, Fri &. Sat. 9-6
Steve Schallert and Sherry Waldo set up the mega tree for the display this year at SDS. Helping them is SDS Office Manager Vanessa McKee’s husband, John,
and son Andrew.
14 | EFFINGHAM • WINTER 2020 WINTER 2020 • EFFINGHAM | 15
in the
chickens just north of Effingham Truman playing in the snow for the first time. It’s
Emily Greuel sledding with her
safe to say he had a great time and likes the
Green Creek area.
Drake Brown on Submitted by Karan Greuel taste of it!
Jansen Hill on No
rth Third Street in Submitted by Rachel Anderson
Effingham.
e.
s they mad
ith a re in the igloo h W endt Submitted by Ma
rty Jansen
m a a n d Jace Sm Su b m itt ed by Sara
Em
e
Deer in Rollin Hills subdivision whil
plow ing snow .
ommunity Submitted by Jeremy Giles
dding at C
niel had a blast sle Addison and Ha
rper Mast in fro
Ian McDa cDaniel nt of Nana and
Brady and ather M house. Papa’s
fin g ha m .
Subm itted by He
Park in Ef
Submitted by Te
ri Hoelscher
Oshen and Sequoia Young at
Community Park.
Submitted by Amanda Young
Snow Day Snapshots
2019
Readers submitted photos showing how they spent
their snow day in December 2019.
For more photos, visit our online galleries at Jackie Tabbert took this photo
of her niece and nephews in Ston
photos.effinghamdailynews.com. idge Subdivision in Effingham. er-
From left, Miley Wilson 7, Brady .
Wilson et in Effingham
10, Cooper Wilson 4. North Third Stre Marty Jansen
Jansen Hill on Submitted by Submitted by Jessica Miller
Nick Clark on
“If it wasn’t for the
work of these
organizations, a lot of
families wouldn’t be
able to have
Christmas.”
- Molly Bushue
the meals.
Luckily, the space is one of the
places in town big enough to hold the
volunteers that Elke expects.
“On a normal Thanksgiving, I would
have 100 to 150 volunteers,” Elke said.
She excepts that to be lower this
year, around 100.
“All the people volunteering will have
to wear gloves and masks,” she noted.
Elke is also breaking up the meal
prep into three volunteer shifts, over-
seen by a core group of volunteers.
The first part of the day will be dedi-
cated to packaging and delivering
Andrew Adams photo meals to the outlying communities in
Susan Elke, the president of Effingham County FISH.
Effingham County – places like Al-
tamont, Dieterich and Shumway. The
Effingham County FISH reworks
second part will be for packaging and
delivering to people in the city of Eff-
ingham. The last part of the day will be
its holiday programs to stay safe
for curbside pickup. This way, she can
reduce volunteers’ possible exposure
to COVID-19.
during the pandemic
To further reduce exposure, Elke is
cutting out one of her longtime volun-
teer requirements: Fellowship. Normally,
she asks volunteers to spend 10 or 15
minutes with the people they deliver
meals to.
ANDREW ADAMS been hard on everybody.” sitting down together,” she said. “They should have a little time to
EFFINGHAM MAGAZINE Elke has spent the past several weeks Facing this dilemma, FISH has a num- spend with people,” Elke said. Because
E
prepping and planning FISH’s Thanks- ber of hurdles to overcome. Where to she’s worried about COVID-19, she
very Thanksgiving since 2005, giving Day Meal. She says there isn’t a prep the meals? How can volunteers won’t be telling people to do that this
people have gathered for a free safe way to pack as many people as help package the meals safely? How year.
meal made by volunteers with she expects into one place. to deliver hundreds of meals in a day? “It’s not gonna be as fun this year,”
Effingham County FISH. Last year, more That won’t stop her from serving the Not everyone would be up to the Elke said, referring to the cutbacks
than 250 meals were enjoyed at the St. people of Effingham. She knows that task of tackling these hurdles, but Elke she’s had to make. Still, she’s deter-
Anthony Church Parish Center and an- people depend on the holiday meals is. She has decades of experience mined to make sure that Thanksgiving
other 420 were delivered to people’s that FISH provides. She’s going to have volunteering with FISH that are driving is a day where everyone can have a
homes. the meal, but without the gathering. her ability to handle the challenges of good meal.
Like many things in 2020, this year’s “There will be no congregate meal,” 2020. “To me, it’s a special day,” Elke said.
Thanksgiving meal will be different. she said. FISH, a non-denominational Christian Russ Howard is on the Board of
“It’s gonna be hard,” said Susan Elke, While she understands that it’s organization, regularly partners with Directors for FISH and plans on driving
the chief organizer of the meal and necessary, Elke isn’t thrilled about the churches for their larger events. Cor- some of the Thanksgiving meals to their File photo
president of Effingham County FISH. break from tradition. nerstone Christian Church has agreed Addison Holste, Effingham, adds some whipped cream to a slice of pumpkin pie for a home-delivered
destination.
“The whole lockdown situation has “You don’t have the camaraderie of to let FISH use its facilities to prepare Thanksgiving Day meal in 2015.
18 | EFFINGHAM • WINTER 2020 WINTER 2020 • EFFINGHAM | 19“I’m gonna miss the camaraderie,” of time,” Bushue said. Store are available until Nov. 25. To sign
Howard said. The work is worth it for her. The reason up to receive a meal for the Thanksgiv-
“Everybody’s kinda walking on egg- she keeps doing it is “to see the smiles ing Day Dinner, call Effingham Senior
shells,” he said, referring to how careful and the appreciation from the families Services at 217-347-5569.
event planners have to be due to the that need those items.”
pandemic. “There’s a fine, fine line, While the pandemic has changed
especially with older people.” so many things, Howard said the driv-
FISH will also hold a Christmas Day ing force of the organization remains
Meal, offering free food to Effingham intact: “People are so generous.”
County residents for the holiday. Elke “We’re reasonably optimistic. I think
says this meal will function similarly to we’re all on target,” Howard said.
this year’s Thanksgiving meal – volun- Applications to shop at the Christmas
teers working in shifts with no congre-
gate meal.
Meals aren’t the only thing that FISH
has had to rework this holiday season.
FISH hosts a “Christmas Store” in
collaboration with Effingham Catholic
Charities. The store is a way to support
families during the holiday season, ac-
cording to Molly Bushue, a volunteer
for FISH and Catholic Charities who
acts as the primary organizer for the
Christmas Store.
“Especially in today’s world, there
are a lot of families that need a little
extra help,” Bushue said.
The Christmas Store is an application-
Now Accepting
based program in which people who
meet certain financial criteria are in-
Orthopedic Surgery
vited to the Christmas store on Dec. 11
or 12. There they can take home coats,
Patients in Effingham!
hats, gloves, shoe vouchers, toys, stock-
ing stuffers, socks, underwear, paja-
mas, a voucher for a Catholic Charities
food box, a bag of consumer product
goods, and board game or puzzle, all John Powell, MD, is a
free of cost because of community
and business donations.
board-certified orthopedic
“We park a semi and the community surgeon who specializes in
literally fills the semi,” Bushue said. the surgical and non-surgical
FISH stores some of these donations treatment of knee, hip and
throughout the year in a loft at its
service center, which is currently filled.
shoulder conditions, as well
At points, there are only inches of room as joint replacement surgery.
between the roof and the stacks of
donated goods. For an appointment
“If it wasn’t for the work of these
organizations, a lot of families wouldn’t John Powell, MD with Dr. Powell, please
be able to have Christmas,” Bushue Orthopedic Surgery call 217-540-2350.
said. Top: Donations for the Christmas Store cover the
entire floor and are stacked almost up to the ceil-
In the age of COVID-19, Bushue has ing in the loft of FISH headquarters.
had to modify the program to minimize Andrew Adams photo
exposure to the virus. This year, patrons
will fill out a form based on their fam- Above: Anna Mae Gibson puts toppings on slices
of pumpkin pie during the 2018 FISH Thanksgiving
ily’s interests and be given a package
dinner.
assembled by volunteers. In a typical Right: At left, Nancy Koester and Ruth Gier, fol-
year, people “shop” and browse items lowed by Norma Larson and Ursula Polzin, all of
that they select themselves. HSHS Medical Group Multispecialty Care - Effingham Effingham, prepare to serve slices of pie at the
“Honestly, it is so much work ahead 900 W. Temple Ave., Bldg. B, Suite 2500 • Effingham, IL 62401 FISH Organization Thanksgiving Dinner.
HSHSMedicalGroup.org File photos
20 | EFFINGHAM • WINTER 2020 WINTER 2020 • EFFINGHAM | 21Even when Jill can’t do research will be a $15 billion industry by 2022, up Lexy Burke (@lexilately on TikTok), do a
ahead of time, she finds that it’s easy from under $1 billion in 2015. Venmo Challenge.
to be surprised. Jill knew this trend could help her. “I watched her do it,” Jill said.
“Everybody is struggling right now,” When her Instagram account reached She started by asking her followers
she said. 10,000 followers about four years ago, on Twitter to give her money for the
At one out-of-town restaurant, she she made a choice. project.
wasn’t sure if a big tip would be a “That’s when I started treating it like a “My Twitter followers are very interac-
good idea. The servers looked like they business,” she said. tive,” she said.
were all doing well. After tipping $300, At the time, Jill hadn’t broken into the Some might view Jill’s Venmo Chal-
her server said, “You don’t realize how social media management industry, so lenges as a way to further grow her
much this helps us.” she needed to demonstrate that she follower base or to get likes, but Jill
“Even when you think somebody could grow an audience and build en- doesn’t see it that way. She sees them
doesn’t need it, they might surprise gagement with followers. She did that as a way to bring the thousands of do-
you,” Jill said. on her own pages. Since she is an avid nors with her to give the money away.
Tipping servers isn’t all Jill has done hunter, Jill decided to trim her pages “I’m just the lucky one who gets to
with her crowdfunding skills. She took a content to focus on that niche. be there with them,” she said. “The
few weeks in August to gather dona- After several afternoons doing noth- reason why I’m filming is because I’m
tions to help fight child trafficking. ing but fishing and posting on social gathering money from other people.”
“I really fell down a rabbit hole,” Jill media, she was worried what her in- Jill doesn’t plan to stop her Venmo
said, explaining how she couldn’t stop laws thought of her. Challenges. She spent late October
reading things about trafficking. “It re- “They probably thought I was the trying to track down a local Effingham
ally just made me sick,” she said. “I was biggest piece of work,” Jill said. woman’s work schedule, all while trying
sobbing.” Still, it worked out in her favor. She to keep it a secret.
Turning to her social media fans, she has 31,000 followers on Twitter, 59,000 You can find Jill on Instagram, Twitter,
asked them to give money to support followers on Instagram, and 76,000 and TikTok at @britt_jill_ and if you want
nonprofits Fight to End Exploitation, followers on TikTok and manages 29 to contribute money to her ongoing
Operation Underground Railroad, and brands’ social media accounts. challenges, go to venmo.com/brittany-
Rapha International. She raised $6,200. Jill got the inspiration for her tipping jill
Jill didn’t just stumble into viral inter- after seeing another content creator,
net success by having a good cause
and a camera. Viral internet success is
Happy Holidays
Andrew Adams photo her job.
Brittany Jill is pictured at Joe Sippers in Effingham. In addition to enjoying the coffee, Jill uses the cafe to work when she needs a change of scenery from work- Jill works full time in social media
marketing for GSM Outdoors, a com-
Woman uses social media to give
pany that sells hunting accessories and
outdoor gear under almost 30 differ-
ent brands, including Stealth Came,
from all of us at
huge tips to servers around Effingham
Walker’s, and Muddy. Jill manages
these brands’ social media accounts.
She also uses her personal social
media pages for business. She has
Heartland Landscaping, Inc.
ANDREW ADAMS In an age of polarized and nega- then goes to the restaurant when that relationships with several companies,
EFFINGHAM MAGAZINE tive media, Jill wants to create positive person is working and sits where she like the gun company Browning. She
T
content. knows she’ll get them as a server. makes posts featuring products the
he comments on Brittany Jill’s Tik- “People want to see that happen- At Gabby Goat in Effingham, Jill company gives her.
Tok videos are filled with emotion. ing,” she said. gave a $1,000 tip to her server, Kae “People consider me an influencer,”
“Girl you make me cry.” So far, Jill has raised and given over Lynn Hoyt, in early August. Hoyt is a she said, though she added she
“This makes me so happy.” $10,500 to servers at restaurants around single mom and second-year student doesn’t like that description.
“Why am I crying?” Effingham, including Niemerg’s Steak- in Parkland College’s occupational Still, it’s a fitting one. Her rise to inter-
“Thanks for sharing this with the world, house, Gopher’s Grill, Gabby Goat, therapy program. net notoriety has even extended to her
such an inspiration for others.” Puerto Vallarta, Fujiyama, Chili’s, Joe She was preparing to cut back hours pet. • Holiday Decor & Gifts
“That made her day.” Sippers. She’s also visited restaurants in to accommodate a heavier school “My dog gets free stuff now,” she
They are responses to one of Jill’s Wisconsin, Pennsylvania and Tennes- schedule and was stressed about said. To be fair, the dog has its own Ins-
• Fresh Greenery &
“Venmo Challenges,” a series she pro- see. income when Jill came to the Gabby tagram following at @kiptheduckdog. Decor for Your Pots
duces for her social media platforms, Her videos have reached thousands Goat, ready for a Venmo Challenge. The trend for brands to partner with • Poinsettia & Greenery
where she asks her followers to give of people. A video of her tipping a “It came at the perfect time for me,” social media accounts who have high Holiday Workshops
her 25 or 50 cents through Venmo, a server at Gabby Goat has more than Hoyt said. “I was trying to hustle as followers and good “engagement” has • Holiday Flags & Door Mats Check Facebook for
money transfer service. Then, with the 539,000 views. much as I could.” become more and more popular over
pooled donations of thousands of her
• Grave Blankets • Puzzle Frames Upcoming Class Dates
In an effort to ensure that she is doing “I was in shock.” Hoyt said, adding the past few years.
followers, Jill goes to a restaurant and the most good possible, Jill has called it took until she arrived home for her In December 2019, Business Insider
tips her server hundreds of dollars. restaurants ahead of time to ask if any- to realize that it really happened. “I’m used data from consulting firm Media- 910 W. Evergreen Ave. | Effingham IL | 217-342-2579
“I do it because it makes me feel one has been struggling recently. She extremely grateful for what she did.” kix to project that influencer marketings Follow us on Facebook for upcoming events
good,” Jill said. www.effinghamlandscaping.com
22 | EFFINGHAM • WINTER 2020 WINTER 2020 • EFFINGHAM | 23Your Local News Source
Print, Online & Mobile
217-347-7151
effinghamdailynews.com
OFFICE SUITES AVAILABLE
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Cathy Swingler, Property Manager 217-821-0177 South Fourth Street – Next to the Village Square Mall
24 | EFFINGHAM • WINTER 2020 WINTER 2020 • EFFINGHAM | 25Ruholl reached out to customers and
community members through Face-
book.
“I would do a lot of live videos doing
the face masks,” she said. “I feel like
the live videos really helped.”
There, people recommended that
she apply for a federal Paycheck
Protection Program loan, but because
of how her business was incorporated,
she was ineligible.
She was eligible for a small grant
from the Effingham County Chamber
of Commerce. Receiving it in June
helped stabilize her business.
“It paid my rent,” Ruholl said.
The masks and the grant also helped
the business grow. In early August,
Ruholl hired two staff members to help
run the business.
As Beanstalk Boutique reopened
after the COVID-19 lockdown, Ruholl
realized she was selling a lot of masks.
“Some days I would sell close to 300,”
she said.
Now, Ruholl says she sells about 50
masks per day. She said the storefront is
doing well.
“Sales are where they were back
Andrew Adams photos then,” Ruholl said, comparing sales to
Sara Ruholl in the workshop at the back of her store. Here, she personalizes items for her customers and - in a pinch - puts together masks.
pre-pandemic numbers.
Beanstalk Boutique finds a way
The business has changed focus.
“A lot of my sales are still face
masks,” said Ruholl.
Ruholl has started buying wholesale
during pandemic
masks, mostly from Viv&Lou, a supplier
of customizable personal items with
which Ruholl does a lot of business.
She sells these masks alongside some
ANDREW ADAMS Then, a friend asked her to make 25 would get up at 5 o’clock in the morn- hand-sewn masks and “ear savers” Top: Ruholl finds the perfect arrangement for her store’s arrangement of masks. Some are handmade
EFFINGHAM MAGAZINE cloth masks. After all, she had a studio ing and sew.” that hold the bands of masks so they and some are bought through wholesale sellers.
W
in the back of her store with several Ruholl kept a calendar throughout don’t pull on the wearer’s ears. The Above: Beanstalk Boutique branded “ear savers” 3D printed by a friend of Ruholl’s are shown.
hen the rest of the world was sewing machines and she knew how to the pandemic, marking how many plastic accessory is 3-D printed by a
shutting down, Sara Ruholl put them to work. masks she and her team assembled friend of Ruholl’s in town.
was rolling up her sleeves. After she posted about it on her each day. Why did a customization boutique
Ruholl owns and operates Beanstalk
Boutique, a personalization shop in
store’s Facebook page, she got com-
ments asking for more masks.
May 8: 71 masks.
May 14: 142 masks.
get into making masks in the first Tell Foot Pain to
Take a Hike.
place?
downtown Effingham. There, she sells “I couldn’t even comment back fast April 27: 319 masks. “For me, it was seeing my business
bags, shirts, water bottles and other enough,” she said. At one point, Ruholl was contracted survive. You couldn’t get face masks Tell Foot Pain to
personal items that she customizes for As the pandemic continued, Ruholl to make 900 masks for local chain anywhere,” Ruholl said. Don’t let foot pain stop you from
her customers with things like names kept sewing masks. restaurants. She added that it was a way to enjoying an active lifestyle.
Take a Hike.
and logos. Eventually, Ruholl teamed up with “I was delirious from not sleeping,” Don’t let foot pain stop you from enjoying an active l
use her business to produce a social From routine checkups to complex problems we offe
She was having modest sales that local high school students who wanted she said. solutions to get you back on your feet again.
outcome, not just a financial one. She • Achilles Tendon • Ankle Instability • Ankle Sprains • Arthritic Foot & Ankle Care
supported her as she entered her to volunteer their time to help the com- “The face masks got me through it,”
We Treat the Following Conditi
wanted to “give back” to the com- • Achilles Tendon • Ankle Instability • Ankle Sprains • A
• Athlete’s Foot • Bunions • Calluses • Corns • Crush Injuries • Diabetic Foot Problems • Athlete’s Foot • Bunions • Calluses • Corns • Crush Injur
fourth year of business this spring when munity. They built an assembly line of Ruholl said. munity. • Flat Feet • Fungus Toenails • Hammertoes • Heel Pain • Heel Spurs • Ingrown Toenails
• Flat Feet • Fungus Toenails • Hammertoes • Heel Pain • H
she was confronted with the COVID-19 mask creation. Cut the fabric, line it up, “Operating a business in a pandemic
• Injuries • Neuromas • Planter Fasciitis • Wa
“I feel like I’m a whole different • Injuries • Neuromas • Planter Fasciitis • Warts • Wounds Dr
pandemic. As everything was shutting set it down, pass. Ruholl sews it togeth- is insane,” she said. Specialized treatment Boa
person,” Ruholl said, reflecting on the Specialized treatment with aDr. Jamespersonal
caring, C. Graham
touch with a caring, personal touch 9
down in March, she was forced to stay er and keeps the line moving. As Ruholl settled into the routine of Effingha
rapid growth of her business when so Board Certified Foot Specialist
home. “It got to the point where all I was making masks, she began to realize 900Specialized
W. Temple,treatment
Suite 202 • Effingham Medical Center, Effingham, IL
900 W. Temple, Suite 202
many have shrunk. “You have to adapt with a caring, personal touch
217-342-2040
“The low part was having my doors doing was sewing,” Ruholl said. “I that her business needed a plan. Effingham Medical Center,
Dr. JamesEffingham,
C. GrahamIL
to the times and that’s what I did.” www.grahamfootankle.com
locked,” Ruholl said. 217-342-2040
Board Certified Foot Specialist
26 | EFFINGHAM • WINTER 2020 WINTER 2020 • EFFINGHAM | 27HOME & GARDEN
Charles Mills photos ACCEPTING NEW PATIENTS!
All ages welcome
Mary Beth Hoene creates several craft items for
Christmas.
Christmas Make an appointment today!
crafts for
your home A Christmas tree made
of different sized roll
cores. Starting with a
toilet paper cardboard
CHARLES MILLS inner core on top and
EFFINGHAM MAGAZINE graduating in size to a
sihf.org
M
paper towel card-
ary Beth Hoene has crafted for board core. Multiple
paper towel cores
most of her life.
“I started crafting when I
were cut to different 900 West Temple
sizes to create a Christ-
was in Girl Scouts,” Hoene said. mas Tree effect with Building A, Suite 208
Hoene has ideas for a few crafts you the addition of beads
can make around the house for Christ- and small Christmas Effingham, IL 62401
trim. For the tree base,
mas. Hoene is second vice president of cut out a square piece 217.342.0211
the Effingham County Home and Com- from a leftover roll
munity Education (HCE) organization. gifting. scrapbooking craft paper, cutting a core and put felt over
HCE brought back its “Christmas in For a larger version, substitute the piece to match the outline of the hat. it before gluing to the
October” crafting event in October smaller Crystal Light or Lemonade can- Then glue the piece on top of the bottom.
We welcome all patients;
ister with a Pringles can. original hat.
2019 after a 15-year absence. She was
looking forward to this year’s “Christ- Trim the hat by gluing a piece of no insurance required.
mas in October,” but it was canceled CHRISTMAS TREE MADE OF CUPCAKE Christmas greenery.
due to the COVID-19 pandemic. LINERS
“If everything goes OK, we’ll be hav- Needed to make this craft: Hot glue
ing ‘Christmas in October’ next year,” gun, Christmas cupcake liners in three
Hoene said. different sizes, a crafting stick and
Hoene enjoys crafting and shared some string.
her expertise at making Christmas Fold each cupcake liner in half. Ap-
crafts to be displayed around the ply some glue to the inside and lay flat.
home or use for gifting. She also enjoys Use a glue gun to glue the cupcake
making embroidery, baby quilts, large liners to a crafting stick, keeping them
quilts and crocheting. center and in graduating order by size.
“I’m the one who has to be kept Cut out a foam star and glue to the
busy. I always have to have my fingers top.
doing something, even if I’m sitting Glue a string on the top back of the
watching TV,” Hoene said. crafting stick to use as an ornament.
“I’m really partial to snowmen. My
basement is decorated with snow- SNOWMAN FROM WHITE PAPER SACK
men,” Hoene said. Needed to make this craft: Black Above: A snowman
construction paper, patterned crafting created by Mary
paper, plain white sack, black marker Ann Hoene using
SNOWMAN FROM CANISTER a white paint roller
Needed to make this craft: Old Crys- and orange marker/orange construc- adding beads, wire
tal Light or Lemonade canister with a tion paper. for a mouth and
lid, ribbon and either a child’s glove or Use black construction paper to cut buttons with a glue
out a hat and glue to the top of the gun, small twigs for
sock to make a small snowman.
arms, ribbon for a
Measure and cut a ribbon or materi- sack.
scarf and topped
al long enough to make a bow around Cut out eyes from black construc- with a cap made of
the bottom of the canister. tion paper and glue to the sack or use a children’s glove
Use a child’s glove or sock to create black markers to draw the eyes and or sock.
mouth. Right: A simple
a cap. Christmas craft cre-
Add the cap over the canister lid. Create a carrot nose with orange ated with a small
Paint a face in the middle of the marker or orange construction paper. white sack.
canister. Cut and glue to the sack.
The canister can also be filled for Then accent the original hat with
28 | EFFINGHAM • WINTER 2020 WINTER 2020 • EFFINGHAM | 29Reset your Mind, Body & Spirit Your Holiday Headquarters
HOLIDAY
HEADQUARTERS at Effingham Massage Clinic. Downtown Effingham
One stop shopping for all of
your family pet care needs.
Licensed Massage Therapists HOMETOWN CHRISTMAS
• Amanda Haynes Friday, December 4 from 5 to 9 p.m.
• Small Animals • Tropical & Marine Fish • Michelle Caraway Adrienne will
• Amphibians • Birds • Reptiles be full time Saturday, December 5 from 11 a.m. to 6 p.m.
• Adrienne Bushue Winter Closing Products
• Pet Supplies • Carriers & Cages in 2021! Sunday, December 6 from 12 to 5 p.m.
& Habitats • Megan Vail Skis • Towables • Inflatables
Find us on Facebook for a complete schedule of events!
Plus Other Great Gift Ideas for the Holidays
’S ARK
AHSHOPPE
NOPET Phone
Presented by the Downtown Effingham Business Group
New This Year: Letters from Santa!
Be watching for information on how your child can
117 W. Jefferson, Effingham (217) receive a personalized letter from Santa!
Ph. 217-347-6624 342-5820 Serving Customers • Lunch with Santa • City Christmas Tree Lighting
noahspets.net • Carriage Rides • Refreshments • Ice Skating
for Over 46 Years!
Shop: Wednesday-Saturday
10 a.m.-6 p.m. Fun For
Closed Sunday The Whole
Hometown Christmas Family!
Noah’s Ark Holiday Hours Are:
Friday, Dec. 4 from 10 a.m. - 6 p.m.
Saturday, Dec. 5 from 10 a.m. - 6 p.m.
712 E. Fayette Ave., Effingham, IL 62401
200 S. Third St. • Downtown Effingham
(Located in the Uptown Plaza - Just South of the Effingham Police Dept.)
217.342.6344 • www.lsmboats.com
Effingham Location
Start Your Holiday
Shopping In Style At
The Cross County Mall
LEE R. BECKMAN, P.E., P.L.S. │ DOUGLAS C. GRUNLOH, P.L.S
• Rural King • Maurices
Happy Holidays!
• McQuarter’s Pub • JCPenney
NEWTON PART SUPPLY • C&C Kettle Corn
• Claire’s
• Christopher & Banks
• Shoe Dept.
Teutopolis Location
From our Family to Yours. • Pro Nails • Gliks
• Marshalls • Elevate
• Community Blood Services • Alamo Steakhouse
• Rue21 • TitleMax
• JoAnn Fabrics • H&R Block
• Bath & Body Works • SIHF Healthcare
Bauer Funeral Home has been serving the Effingham area
SANTA ARRIVES since 1932. Our staff will provide you with dedicated and
compassionate service during your difficult time of need. We
Check our page for Santa’s Hours
will guide your family in creating a meaningful ceremony to
honor the life and memory of your loved one.
BAUER FUNERAL HOMES
Family Owned - Carole Bauer
Brian Young • Mallory Loker• Eric Althoff • Chris Bauer
114 West Washington Avenue │ Effingham, Illinois 62401 1212 W. Evergreen Ave. 302 E. Main St.
AUTO PARTS
618-783-2347 Phone: (217) 347-7262 │ (800) 677-2714
Cross Country Malls Is Conveniently Located At 700 Broadway East - Mattoon
Effingham, IL Teutopolis, IL
With Easy Access From I-57 On Rte. 16 - Exit West To 3rd Stop Light - North Side
800 W. Jourdan St., Newton, IL E: mgengineers@mgengineers.com │ W: mgengineers.com 217-342-2177 217-857-3800
Hours - Monday 10am-9pm, Sunday Noon-5pm.
www.bauerfh.com
30 | EFFINGHAM • WINTER 2020 WINTER 2020 • EFFINGHAM | 31Orthopedic
EXPERTS
11 World-Class Orthopedic Surgeons
Sarah Bush Lincoln orthopedic surgeons use the latest technology
to improve the health and mobility of their patients. They specialize
in using the least invasive surgical techniques, aided by the Mako
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and the Biologics Center that features a spectrum of non-surgical
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EFFINGHAM MATTOON
SBL Bonutti Clinic SBL Orthopedics & Sports Medicine
1303 West Evergreen Ave. 1004 Health Center Dr.
217-342-3400 217-238-3435
• Joseph Ajdinovich, MD • Timothy Gray, MD • Eric Brewer, DO • Donald Sandercock, DO
• Peter Bonutti, MD • Frank Lee, MD • Jim Kohlmann, MD • Jeremy Stevens, MD
• Michael Chioffe, MD • Didi Omiyi, MD • Louis Mendella, DOYou can also read
