Industry Insights A roundup of noteworthy foodservice findings for the week of Oct. 4, 2021
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Industry Insights A roundup of noteworthy foodservice findings for the week of Oct. 4, 2021
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© 2021 Technomic, Inc.
I G N I TE C O M PAN Y
Portillo’s Files Its
PORTILLO’S
LOCATION COUNT BY YEAR
Initial Public Offering 62
64
67
57
Portillo’s, a Chicago-based chain best degree of confidence in the restaurant 52
known for its hot dogs and Italian industry recovery amid a global 46
sandwiches, has officially filed to pandemic. Portillo’s joins Krispy Kreme,
become a publicly traded company. Dutch Bros. Coffee and First Watch as
Founded in 1963, the fast-casual chain restaurants to go public in 2021.
currently has 67 restaurants in nine
states, all with drive-thru capabilities.
Portillo’s has expanded its footprint by
more than 20 locations since 2016 and
plans to increase its restaurant count at
a pace of approximately 10% annually.
In 2020, the company registered $455.5
million in total revenues, decreasing
from $479.4 million the prior year.
This year, several other notable chains 2016 2017 2018 2019 2020 2021 YTD
have filed for IPOs as well, signaling a
Sources: Technomic Ignite Company
© 2021 Technomic, Inc. 3I G N I TE M E N U S E AS O N AL LTO S AC R O S S M E AL PAR T S * *
APPETIZER SIDE
Fall Flavor Favorites Apple and Butternut Squash Soup at Iron
Hill Brewery & Restaurant
Autumn-spiced crema
Pumpkin Chocolate Loaf at The Coffee
Bean & Tea Leaf
Pumpkin and fall spices swirled with
Return
chocolate and baked into a delicious loaf
ENTREE
NONALCOHOL BEVERAGE
Fall Harvest Salad at MOD Pizza
Maple Vanilla Latte at Scooter’s Coffee
Romaine, spinach, sherry Dijon vinaigrette,
Gorgonzola, diced cucumbers, roasted red Paired with our signature espresso, hot
peppers, apple-farro blend, apple cider textured milk, subtle ginger and sweet
glaze and cranberry-seed mix vanilla, this is a favorite among our fall cast
of flavors
Sept. 22 marked the start of sweater Another flavor finding the spotlight is DESSERT
ADULT BEVERAGE
weather as well as the return of fall apple, appealing to 68% of consumers.* Inside Out Apple Pie Ice Cream at
flavor favorites on food and beverage Recent buzzworthy LTOs include Baskin-Robbins Frozen Pumpkin at P.J. Whelihan’s Pub
menus across the country. Recent Starbucks’ Apple Crisp Macchiato & Restaurant
We're bringing the orchard to you with a
LTOs showcase familiar darlings such (featuring caramelized spiced apple scoop of swirled apple- and vanilla-flavored White rum, ice cream mix and pumpkin
as pumpkin, apple and squash applied drizzle), and Krispy Kreme’s Apple ice creams. Featuring hearty chunks of spice syrup, topped with whipped cream
apple, pie crust pieces and a cinnamon and cinnamon
in both traditional and nontraditional Cider Glazed Doughnut (featuring an
brown sugar ribbon
ways. apple cider glaze made with real cider).
Nearly half (44%) of consumers deem Squash, commonly featured in soups
pumpkin to be an appealing flavor.* The during the fall, appeals to 37% of
popular autumn flavor is used heavily in consumers,* and is making an
beverages, but increased applications increased appearance in ravioli (+3%)
in veggie sushi rolls (+5%) and in the form of butternut squash filling,
eggplant dishes (+20%)** indicate that and as a topping on veggie/garden
some operators are thinking outside of pizzas (+5%).**
the cup.
*Base: 2,500 consumers
*Source: Technomic Ignite Consumer
*Note: Top two box=appealing and extremely appealing
**Source: Technomic Ignite Menu, Q2 2020-Q2 2021 Image Source:
Shutterstock
© 2021 Technomic, Inc. 4I G N I TE C O N S U M E R IMPORTANCE WHEN SELECTING A ____ RESTAURANT
TOP BOX = % VERY IMPORTANT
(TOP 5 FASTEST-GROWING MEASURES)
Restaurant Drivers Limited Service
56%
Continue to Shift
Order accuracy
59%
Quality of food when ordered for 48%
takeout 51%
40%
Food visual appeal
42%
When asked about the importance of are increasingly prioritizing elements 32%
Speed of visit
various restaurant attributes during the that speak to convenience such as 35%
location selection process, consumers speed and accuracy. Add to this the
21%
typically cite food quality, food taste, growth of kid-friendliness, and one can Kid-friendliness
23%
order accuracy and cleanliness as the easily visualize a parent seeking to
most important stated decision drivers. satisfy young children in a hurry without
sacrificing on quality or experience. Full Service
However, by observing the greatest
changes in importance over time, we Growth of important attributes when
58%
can build an understanding of the selecting a full-service restaurant Food quality
60%
impact of restaurant usage. We are also speaks to the pent-up desire to enjoy
provided a glimpse into the shifting tone the dine-in experience so badly missed 57%
Interior cleanliness
and rhythm of consumers’ lives as they by consumers over the past year. 60%
struggle to reclaim some sense of Cleanliness, value through service and
Value through quick, high-quality 38%
normalcy post-pandemic. feeling valued all paint a picture of a
service 41%
diner looking for immersion into the
When choosing a limited-service
indulgences offered by full-service 38%
restaurant for an order or a visit, diners Portion size for price paid
operators. 41%
35%
Treats me like a valued customer
40%
Base: Varies; Approx. 1,200 consumers ages 18+ per attribute for each period
Source: Technomic Ignite Consumer brand ratings data
Q3 2020 Q3 2021
© 2021 Technomic, Inc. 5G L O B AL F O O D S E RV I C E N AV I G ATO R
Where in the World Are Burgers
Most Popular? It’s Not America
New findings from Technomic’s a burger when eating away from Category Report series offers 360-
upcoming Global Burger Menu home. That’s even with the 67% of degree views, international insights,
Category Report reveal just how consumers in South Africa who say operator trends and expert analysis
popular burgers are the world over. the same. on key global categories such as
burger, pizza, chicken and
While the humble handheld has its Other places where burgers are
beverage.
origins in the U.S.—where a majority popular include Mexico, where 63%
of global burger chains are of consumers report ordering one Learn more here.
headquartered—the country is not occasionally, as well as Canada,
where burgers are most popular with Colombia and Malaysia, all tied at
consumers. That distinction belongs 60%.
to the Philippines, where 68% of Markets where burgers get the least
consumers order a burger at least love are Thailand (28%) and Japan
occasionally when dining out. (40%).
Americans, though, are not far Technomic’s new Global Menu
behind, as 67% say they like to grab
Image Source:
Shutterstock
Base: 8,704 global consumers ages 18+
Source: Technomic Global Foodservice Navigator Program
© 2021 Technomic, Inc. 6WAN T M O R E I N S I G H T S ?
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