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photo by www.robynarouty.com
2018
Magpies&
MediaKit
Peacocks
“
Magpies&
Peacocks
WHO ARE WE?
nonprofit design house 501(c)3
“
Magpies & Peacocks is a Houston based 501(c)3 non-profit design house
“
Our mission is to create an environment for positive change by nurturing arts education,
keeping fashion out of landfill and giving back to the Houston community
Our organization rests on the pillars of Collaborate, Create, Educate and Invest by building creative connections
between local businesses, donors, artists, designers, educators and other Houston area non-profits
We are dedicated to the collection and redesign of post consumer textile, fashion & accessory waste
“
Working with local students, designers & artists in the Houston area, we create
Media Kit © Magpies & Peacocks Inc 2018
unique | curated | bespoke | upcycled collections from formally fabulous donated items and educate on sustainability
We understand that growing arts education programming supports keeping talent here in Houston
OUR AUDIENCE
Media Kit © Magpies & Peacocks Inc 2018
61% of Magpies & Peacocks
audience are female
39% 39% of M&Ps audience are male
86% are pet owners
61%
86%
photo by www.jaymarroquin.com
40yrs
The average age of our
220k
$220K is their average
shopper is 40 years old median household income
40k
Our shoppers spend on
15k
$15k is their average house-
average $40k luxury goods hold donation to charity
PEOPLE?
PROFIT?
PLANET?
THE LIFECYCLE
65% of our donated items are 75% of Magpies & Peacocks customers
used to supply materials to local buy items from our custom
SOC
schools | colleges | universities and up-cycled collections
IAL
extracurricular programs for
fashion | art | design students
85% of M&Ps supporters donate their
Dedicated gently used formerly fabulous accessories,
25% of items created by Magpies & supporters who special occasion clothing, vintage
Peacocks are donated as silent auction
shop and wear our items and family heirloom jewelry items
IC
also donate to M&Ps to repeat
items for local non-profit galas or back to our Closet Deposit
NOM
the sustainable up-cycle process
fundraising events in Houston program and hosted events
ECO
Media Kit © Magpies & Peacocks Inc 2018
ENVIRONMENTAL
Magpies & Peacocks partners with at least two non-profit charities per year to create exclusive up-cycled collections
to directly benefit their missions, and nominates at least ten other charities per quarter to receive auction items
Magpies & Peacocks has diverted over 125,000 lbs in donated textile materials since 2011
Media Kit © Magpies & Peacocks Inc 2018
only
15%
GETS DONATED
OR RECYCLED
30 BILLION 85%
GOES TO
LANDFILL
POUNDS
of textile waste
THAT’S ABOUT 95 LBS
TEXTILE FACTS
the facts about PER PERSON PEAR YEAR
TEXTILE WASTE
81 lbs
THROWN
AWAY
Statistics provided by R2ReWear and the Council for Textile Recycling
14 lbs
DONATED
OR RECYCLED
85% adds up to
25 Billion
Pounds of post
consumer textile
waste that ends
up in US Landfills
DONATE RECYCLE DIVERT EACH YEAR
FIVE Things you should know about the Fashion Industry:
One.
The fashion industry is the world's 2nd largest polluter Second to the oil industry.
FASHION FACTS
Two.
We consume a staggering 80 billion pieces of clothing each year.
This is up 400% from two decades ago.
Three.
We currently only recycle 15% of donated clothing.
85% ends up in landfills or flooding markets in developing countries killing local economies.
Four.
women
earning less than $3 per day in deplorable conditions. Many are children
One-in-six people work in the global fashion industry. A majority of these workers are
Five.
Media Kit © Magpies & Peacocks Inc 2018
It takes 715 gallons of water to make just one t-shirt
That’s about the amount of water an average person drinks over the course of two and a half years.
‘WE MAKE UP-CYCLED PRODUCTS
FROM WASTE MATERIAL’
WORKING WITH DESIGNERS & MAKERS
EDUCATING CONSUMERS
PROVIDING A PLATFORM FOR INNOVATION
‘WE PRESENT WASTE
AS A RESOURCE’
PROVIDING SUSTAINABILITY EDUCATION IN SCHOOLS & COLLEGES
SUPPLYING A POST CONSUMER TEXTILES RESOURCE LIBRARY
OFFERING WORKSHOPS & RESIDENCES
Media Kit © Magpies & Peacocks Inc 2018
Magpies & Peacocks Artists in Nesting Program: M&Ps Post Consumer Textiles Resource Library:
Not only do M&Ps go to local artists for support, we also bring them in. The Magpies & Peacocks Resource Library is in direct partnership with the
With our artist residency program, Artist in Nesting, we open up our community and our friends within the textile and interior industries. It is
space to offer designers and artists in a variety of mediums, a place to designed to offer post consumer textiles – donated material including:
work and find inspiration. Our relatively untouched, mid-century used clothing, fabrics, samples, bolt ends, dead stock, jewelry and
warehouse, with exposed brick and a myriad of cherished imperfections, accessories – as raw materials to students and educators, as a primary
provides a perfect backdrop to creative thinking and industrial inspired resource for sustainable re-design and circular education in Houston.
art. Recognizing the importance of giving new life to used materials we
require all Artists in Nesting to create pieces of art through deconstruction We collect from businesses, individuals, the fashion and interior industry,
and up-cycling directly from our resource library of materials. as well as from costume designers, retailers, and garment manufacturers,
as a way to close the wasteful gap on the current manufacturing cycle.
All artists are also required to design and host a workshop within the
warehouse to educate the community about a particular arts discipline, and We do this to divert waste from landfill, educate consumers on fashion
bring awareness to sustainable artistic practices. At the end of their consumption and extend the useful life of post consumer material.
residency, each artist will choose a piece to display for six months on the
Magpies & Peacocks gallery wall. This program is a way for us to further Magpies & Peacocks intends to position Houston as a potential leader in
facilitate and support the creation of art, while encouraging sustainability, sustainability, waste innovation and re-use, whilst boosting arts education
providing resources and making connections for artists in the community. and the creative economy.s&s
pieck
catw ag co
APRIL2018
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The Magpies & Peacocks Arts Education Program | Catwalks & Classrooms
Magpies & Peacocks collaborates with many great design schools within their arts education and sustainable fashion
program – providing raw materials, mentorship and creative support for emerging designers and essential guidance
on the becoming a sustainable designer. The program gives students the opportunity to work with high quality donated
raw materials from M&Ps and creatively transform these donated items as part of their curriculum. Classes include
deconstruction | reconstruction and advanced product development.
The program also includes an innovative sustainable design competition culminating in the Catwalks & Classrooms
Showcase Event, the biggest event on our calendar, where we collaborate with artists and fashion influencers to
creatively exhibit the final collections. Students creatively up-cycle collections from post consumer textiles provided
Media Kit © Magpies & Peacocks Inc 2018
by Magpies & Peacocks. Students receive hands-on exposure to working within the industry as well as development
prizes. The 2018 Catwalks & Classrooms will take place April 19th at the M&Ps warehouse in the heart of EaDo and
will feature the work of 10+ emerging sustainable designers, along with an arts market. This year’s honorees include
Christena Argo Reinhard, founder of luxury reseller Union & Fifth, season two project runway winner and local designer
Chloe Dao, and Jerri Duddlesten Moore, film maker and fashion designer. The event will also showcase the zerowaste
collection ‘Re:ne(w) by René Garza for Magpies & Peacocks’ that debuted at London Fashion Week AW2018.2017
Opened and closed the show for Fashion for Conservation at
London Fashion Week, featured in British Vogue and TedX.
Awarded an Environment Innovation Grant by Patagonia.
Textiles harvested from Super Bowl 51 2017 in
Clothing and accessories made from Post Consumer
partnership with the NFL Environmental Department.
Media Kit © Magpies & Peacocks Inc 2018NTHESPOTLIGH Press Kit © Magpies & Peacocks Inc 2018
2018 Partners, Grantors & Sponsors:
Board of Directors: Houston Arts Alliance
Sarah-Jayne Smith City of Houston
Fresh Arts
Ahshia Berry BBVA Momentum
Amy Morgan Amegy Bank
NFL
Peggy Wallace-Stark Patagonia
Yvonne Alden Fashion for Conservation
Union & Fifth
Tammi McCart
photo by www.robynarouty.com
The Giving Closet
Sarah Sandercock Houston Harvey, Project Recover
Parisa Safarzadeh Smarht Girls
The Fairy Godmother Project
René Garza Houston PetSet
Sarika Patel Shell Oil
Wile Interests
ONTACTUS
info@MagpiesandPeacocks.org • www.MagpiesandPeacocks.org
Twitter: @MagpiesPeacocks • Facebook.com/MagpiesandPeacocks • Instagram: @MagpiesPeacocks
For press, interviews and sponsorship opportunities please contact
&s
Ahshia Berry | Director of Communications
s
Media Kit © Magpies & Peacocks Inc 2018
pieck
832-299-5609 • ahshia@MagpiesandPeacocks.org
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