Media kit2018 asiafruitchina.net - Fruitnet.com

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Media kit2018 asiafruitchina.net - Fruitnet.com
CHINESE-LANGUAGE SERVICES

media
kit2018
asiafruitchina.net
asiafruit offers a multi-platform news service for Chinese speaking
professionals in the international fresh produce business. Brought to
you by the publishers of asiafruit, asiafruit’s Chinese-language services
deliver the latest news and developments in the local and international
fresh fruit and vegetable business. Available online and in print, Asiafruit
Chinese-language services offer you a high-quality platform to promote
your business directly to the Chinese-speaking trade.

                                                  Part of Fruitnet Media International
                                          77a Stubbs Street, Kensington, VIC 3031, Australia.
                                         Tel +61 3 9040 1602 | Fax +61 3 9376 6052 | fruitnet.com
Chinese services
Fresh ideas. Fresh insight.
asiafruit’s Chinese-language magazine caters to the needs of
Chinese-speaking industry professionals with the latest news and
reports from the local and international fresh fruit and vegetable
business. At the same time it stays true to the signature editorial
quality and design style of asiafruit. Published four times a year,
asiafruit’s Chinese-language edition is sent out to all asiafruit
subscribers, key Chinese-speaking professionals and to the main
wholesale markets across China.

Readership
Over 15,000 leading fresh produce industry professionals.

More information at asiafruitchina.net

                              Website
                              Updated daily, Asiafruitchina.net brings Chinese
                              readers the most important news and stories from
                              across the local and international fresh fruit and
                              vegetable business. As well as covering the key
                              market developments in China, the site’s high-
                              quality coverage features a selection of stories,
                              comment and analysis from our global network                          Newsletter service
                              of reporters to keep you informed of the most              asiafruit news brings readers the most important
                              important international news and developments              industry news in Mandarin directly to subscribers’
                              for your business.                                           mailboxes. asiafruit news also curates feature
                                                                                           stories and comment articles that give readers
                              More than 10,000 unique visitors per month.                   deeper insights into the key industry issues.
                                                                                                    More than 4,800 subscribers.
                              asiafruitchina.net
                                                                                         Sign up at fruitnet.com/asiafruitnews

                                                                              Events
                                                                              Fresh Produce Forum China [FPFC], China’s leading international
                                                                              trade conference, is organised by China Fruit Logistica and
                                                                              powered by asiafruit. Fresh Produce Forum China 2018 takes
                                                                              place in Shanghai on 19-21 May. www.youwanguo.cn

                                                                              asiafruit’s annual events also
                    WeChat news service                                       include Asiafruit Congress,
                 asiafruit delivers news in Mandarin to                       which takes place alongside
            thousands of industry professionals via WeChat,                   Asia Fruit Logistica each
             China’s most prominent social media platform.                    September in Hong Kong.
               Since launching in 2015, asiafruit’s WeChat                    Asiafruit Congress 2018 is held
             platform has connected many companies from                       on 4 September at AsiaWorld-
             China with international partners and enabled                    Expo, serving as the perfect
             them to build relationships. asiafruit’s WeChat                  primer to Asia Fruit Logistica,
            service is the best vehicle to engage with industry               which takes place on 5-7
                              leaders in China.                               September.

                        More than 10,000 followers.                           asiafruitcongress.com

                    media kit 2018
               亚洲水果新闻
editorial programme
Reach Out Direct to                                                                                      Advertising packages
the Chinese-Speaking Trade…                                                                              A number of different advertising and
                                                                                                         advertorial packages are available, each of
                                                                                                         which can be tailored to your company’s own
asiafruit’s Chinese-language edition is published four times a
                                                                                                         requirements. All advertorial and advertising
year in print and online. It caters to the needs of Chinese-speaking
                                                                                                         will enjoy a complementary translation and
industry professionals with latest news and reports from the local
                                                                                                         design service in Chinese
and international fresh fruit and vegetable business written in
simplified Chinese. At the same time it stays true to the signature
editorial quality and design style of asiafruit’s English-language                                       Digital circulation
edition.                                                                                                 Online version, free to all asiafruit subscribers

asiafruit’s Chinese-language issue is distributed to all asiafruit                                       Print circulation
subscribers. It also enjoys extended distribution at major fruit                                         15,000+ including targeted mailing to Chinese-
wholesale markets in China, and at global trade events throughout                                        speaking industry professionals
the year, making it a great editorial and marketing opportunity for
companies targeting the Chinese-speaking industry.                                                       Event distribution
                                                                                                         Distributed to thousands of people in the
                                                                                                         industry free of charge at leading trade events,
Advertising and advertorial bookings are available, offering your                                        including:
company a unique opportunity to get your message out to leading
industry professionals and decision makers throughout China.                                             • Asia Fruit Logistica
                                                                                                         • Global Berry Congress
Please contact asiafruit‘s China editor Yuxin Yang if you have news                                      • Asiafruit Congress
                                                                                                         • Fresh Produce Forum China
to share in one of the upcoming editions.                                                                • Fruit Logistica
                                                                                                         • PMA Fresh Summit

Dec/Jan 2018 April 2018                                           Jul/Aug2018                            October 2018 Dec/Jan 2019
Chinese New Year &             Fresh Produce Forum                Asia Fruit Logistica 2018              Autumn Edition                 Chinese New Year edition
Fruit Logistica 2018 edition   China & China Fruit                & Asiafruit Congress 2018              Taiwan Agriculture Week
                               Logistica 2018 edition             edition                                2018

                               Distributed at                     Distributed at                         Distributed at                 Distributed at
                               China Fruit Logistica 2018,        Asia Fruit Logistica 2018, Asiafruit   Taiwan Agriculture Week 2018   Fruit Logistica 2019
                               Fresh Produce Forum China 2018 &   Congress 2018
                               Hort Connections 2018

Booking deadline               Booking deadline                   Booking deadline                       Booking deadline               Booking deadline
02/12/2017                     04/04/2018                         10/07/2018                             17/09/2018                     30/11/2018

Artwork deadline               Artwork deadline                   Artwork deadline                       Artwork deadline               Artwork deadline
10/12/2017                     11 /04/2018                        17/07/2018                             23/09/2018                     07/12/2018

                               Products                           Products                               Products                       Products
                               Cherries (California),             Avocados (New Zealand),                Bananas, Citrus (China),       Cherries (Chile, New
                               Blueberries (US), Kiwifruit        Grapes, Citrus (Australia),            Dragon fruit, Kiwifruit        Zealand, Tasmania), Dried
                               (Southern Hemisphere),             Apples (India, France),                (China), Mexican Avocados,     Fruit & Nuts (US), Grapes
                                                                                                                                        (South Africa), Soft Citrus
                               Exotics (Thailand), Dried          Pears (Belgium, China)                 Mangoes (Australia), Apples
                                                                                                                                        (California), Carrots,
                               Fruit & Nuts, Lemons &                                                    (China)                        Melons, Berries (Chile,
                               Navels (South Africa)                                                                                    New Zealand), Stonefruit
                                                                                                                                        (Australia, California)

                    media kit 2018
               亚洲水果新闻
magazine advertising
For Print and Digital editions of Asiafruit Magazine

Full Page                                               Double Page Spread                                                   1/2 Page Spread
                    Premium positions
                    Back cover
                    $3,780
                    Inside front cover
                    $3,635
                    Inside back cover
                    $2,865
                    Front section
$2,570              $3,290                                                 $4,515                                                             $2,835

         1/2 Page                                                       1/3 Page                                                        1/4 Page

           $1,785                                                          $1,520                                                            $1,415

Creative Marketing                                                                                                                Further Options

Bound-in bookmark          Belly wrap                Bound-in Card                  Fold-out cover                                Brochure on page
                                                                                                          magazine cover
                                                                                                          on reverse              (With a full page ad)*          $4,400
                                                                                                                                  *brochure supplied by a client

                                                                                                                                  Fold-out pages
                                                                                                                                  Double (three pages)            $4,436
                                                                                                                                  Triple (five pages)             $5,344

                                                                                                                                  Magazine inserts
                                                                                                                                  On page                         $2,853
                                                                                                                                  Inside front cover              $2,500

                                                                                                                                  Advertorial
                                                                             third page
                            from
                                                                             on reverse                                           Full page                       $2,550
 $4,610                     $4,436                     $4,610                                   $5,344                            Half page                       $1,785
                                               2 pages of advertisement front and           3 pages of advertisement
                                                reverse, printed on thicker paper
                                                                                                                                  Belly Wrap
                                                                                                                                  To specific page                $4610

Discounts                                         Other Rates                                            Contact
Two or more adverts                     5%       Design & Production          10% of list price        Would you prefer to speak to one of
Four or more adverts                  10%        Extra colour (with 4-colour advert)       $390        the asiafruit team about our various
Six or more adverts                    15%       Special colours (eg Pantone)              $520        advertising options?
Eight or more adverts                 20%        vat (UK companies only)                   20%
Ten or more adverts                   25%                                                               Please feel free to contact:
(Applied to adverts within 12-month period)       All prices quoted are in USD.
                                                                                                         Advertising team
Agencies                                                                                                 +61 3 9040 1601
UK agency commission                    10%                                                             kate@fruitnet.com
Other agency commission                 15%

                                                    Advertisers who take an advert in the corresponding English edition get a 50% discount off
                                                    print advertising prices in the Chinese edition.

                    media kit 2018
               亚洲水果新闻
online advertising                                                                                                                          1          2

                                                                                                                                    亚洲水果新闻             2

asiafruitchina.net – Banner options                                                                                                                               6
  file types                                                       (size - pixels)		           (price)
		                                                                 desktop        mobile*      weekly monthly
1 Super Banner    1
                                          jpg · png · gif          980 x 100      490 x 100    $685    $2740
2 Top Banner  1
                                          jpg · png · gif          468 x 60       468 x 60     $190    $760
3 Central Banner      1
                                          jpg · png · gif          700 x 90       980 x 100    $205    $820
                                                                                                                                                           4
4 Small Side Banner           1
                                          jpg · png · static gif   240 x 160      980 x 100    $135    $540
5 Large Side Banner           1
                                          jpg · png · gif          240 x 400      490 x 100    $205    $820
                                                                                                                                        3
6 Web Skyscraper                          jpg · png · static gif   120 x 600                   $305    $1220
                                                                                                                                                           5

              21,800
                                                                                                                                                           5

                                                                           asiafruitchina.net
                                                                           Monthly visits

                                                                                                                      亚洲水果新闻
                                                                                                                      中国及亚洲专属果蔬生鲜新闻平台

Asiafruit News – Newsletter service                                                                                                     7
  file types                                                       size (pixels) (price)
		                                                                 desktop       weekly monthly                                                   10

7 Super Banner                            jpg · png · static gif   468 x 60       $420         $1680
8 Central Banner          2
                                          jpg · png · static gif   468 x 60       $260         $1040
9 Large Central Banner                2
                                          jpg · png · static gif   468 x 120      $390         $1560
9
10 Small Side Banner              2
                                          jpg · png · static gif   240 x 160      $150         $600
9
11 Large Side Banner              2
                                          jpg · png · static gif   240 x 400      $220         $880                             8
                                                                                                                                                  11

                  +               4,800                                        Asiafruit News
                                                                               Recipients

                                                                                                                                9                 10

Asiafruit WeChat service
  file types                                                       size (pixels) (price)
		                                                                 desktop       weekly monthly
12 WeChat banner                          jpg · png · static gif 500 x 280        $199        $796

                  +           10,000                                              Asiafruit WeChat
                                                                                  Subscribers
                                                                                                                               12

Artwork                                                            Discounts                                          Notes
Please don’t forget to send…                                       Agencies                                           1—Appears on all asiafruit china online pages,
— A mobile version (*website only)                                 UK agency commission                       10%    except Central banner, which is only available on
— The banner url location (flash files only)                       Other agency commission                    15%    the asiafruit homepage.
— A web link for banner click
— A contact email address and name                                 For online advertising                             2—Email banner advertisements are positioned in
                                                                   Four weeks                                  5%    the order that the respective bookings were made,
Where to send your artwork:                                        Eight weeks                                10%    which means banners purchased later will be
—design@fruitnet.com (max 25mb)                                    12 weeks                                   15%    placed further down the newsletter.
—Via WeTransfer for larger files                                   26 weeks                                   25%
                                                                   52 weeks                                   35%

                                                                   Other rates
                                                                   Animated banner production                 $110
                                                                   Static banner production                    $80
                                                                   vat (UK companies only)                    20%

                       media kit 2018
                  亚洲水果新闻
contacts

Editorial

John Hey                   Yuxin Yang               Winnie Wang
editor                     china editor             staff journalist
+61 3 904 01602            +61 3 9040 1604          +61 3 9040 1604
john@fruitnet.com          yuxin@fruitnet.com       winnie@fruitnet.com

Advertising                                                                Management

Kate Riches                Alexandra Walker         Jeff Long              Chris White
head of asia-pacific       asia-pacific             us & canada            managing director
+61 3 9040 1601            +61 4 1642 8561          +1 805 966 0815        +44 20 7501 3710
kate@fruitnet.com          alexandra@fruitnet.com   jeff@fruitnet.com      chris@fruitnet.com

Design & Production        Marketing                Agents
Simon Spreckley            Laura Martín Nuñez       Artur Wiselka          Irmelin Egelhoff
design manager             marketing & event        sales director         france
+44 20 7501 3713           operations manager       +44 20 7501 0309       +49 211 691 4523
simon@fruitnet.com         +44 20 7501 3720         artur@fruitnet.com     irmelin@fruitnet.com
                           laura@fruitnet.com
                                                    Felix Moritz           Carla Buono
Accounts                                            account manager        italy
Tracey Thomas              Management               +44 20 7501 0313       +39 059 7863830
accounts manager           Robert Broadfoot         felix@fruitnet.com     carla@ncx.it
+44 20 7501 3717           executive director
tracey@fruitnet.com        +49 211 99 10 413        Giorgio Mancino        Giordano Giardi
                           rb@fruchthandel.de       account executive      italy
                                                    +44 20 7501 3716       +39 059 786 3839
Subscriptions              Ulrike Niggemann         giorgio@fruitnet.com   giordano@fruitnet.com
Michelle Walsh             commercial director
subscriptions & events     +49 211 99 10 425        Birgit Hannemann       Fred Meintjes
executive                  un@fruchthandel.de       germany, austria &     south africa
+44 20 7501 0311                                    switzerland            +27 28 754 1418
michelle@fruitnet.com      Chris White              +49 2131 27 64 07      fredmeintjes@fruitnet.com
                           managing director        birgit@fruitnet.com
                           +44 20 7501 3710
Events                     chris@fruitnet.com
Marija Cvetkovic
group events manager
+44 20 7501 3707
marija@fruitnet.com

                   media kit 2018
              亚洲水果新闻
events                                                                                                      Official Cooperation Partner

Fruitnet Media International specialises in creating high quality,
content rich, commercial networking conferences for the fresh
produce industry held around the globe. These live events provide the
best arena to connect with present and future clients, discover new
trade opportunities and to shape the future of your business.

For more information contact events team:
+44 20 7501 3725 | events@fruinet.com
                                                                        26-27 April 2018
                                                                        Mumbai
                                                                        freshproduceindia.com

                     19-21 March 2018
                     Rotterdam                                                                                                     14-16 May 2018
                     berrycongress.com                                                                                                  Shanghai
                                                                                                                                  fpf-china.com

14-15 June 2018                                                                                                           20-21 September 2018
Düsseldorf                                                                                                                Düsseldorf
fruchthandel.de/tomatoforum                                                                                               fruchthandel.de/dogk

    07-08 June 2018
    Hamburg                                                                                                04 September 2018
    fruchthandel.de/european-convenience-forum                                                                    Hong Kong
                                                                                                      asiafruitcongress.com

                01-03 October 2018
                Dubai                                                                                         26-27 June 2018
                fruitnetforumme.com                                                                                   Bogotá
                                                                                                 fruitnetforumcolombia.com

                                     08-09 October 2018
                                     Coventry                                         21-22 November 2018
                                     fpjlive.com                                                 Belgrade
                                                                                   fruitnetforumsee.com

                                                  For more information contact events team:
                                                    +44 20 7501 3725 | events@fruitnet.com

                     media kit 2018
                亚洲水果新闻
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