Firstline Health PR Reimagined Quarterly news from the Palin Communications team
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firstline
Health PR Reimagined
Quarterly news from the Palin Communications team
Autumn 2018
Parkinson’s patients The campaign received positive
media coverage across all major
missing out on support in news outlets in the region including
the Illawarra Channel 9 News Illawarra, WIN TV
Parkinson’s advocates are concerned Wollongong, ABC Radio Illawarra,
patients – particularly those living in The Illawarra Mercury, 2ST Nowra
regional areas and those dealing with and numerous other outlets. The
advanced stages of the condition – are video resource has achieved over
not always aware there may be local 250,000 impressions and 30,000
support services available to them. views. Feedback from all participants
was extremely positive and a new
To help raise awareness of the local patient support group was formed
support services available in the in the Kiama area off the back of the
Illawarra, the Palin team worked with Neurology Nurse Educator Nina Cheyne shares launch.
client AbbVie Australia and leading an emotional story during her speech at the
patient group Parkinson’s NSW to Act on Parkinson’s launch event.
develop a hyper-local CSA-style HAE Australasia shines a
The Hon. Sharon Bird MP, Federal
patient education campaign called
Member for Cunningham hosted
light on Rare Disease Day
Act on Parkinson’s. The campaign
aimed to embolden people living a meeting of Parkinson’s disease 2018
with Parkinson’s disease and their advocates and experts at Wollongong Hereditary Angioedema (HAE) is a
carers to play an active role in the Town Hall to celebrate the launch of rare and potentially life-threatening
management of their illness and to be the campaign. disease that affects an estimated 500
better informed about all the available The campaign incorporated content Australians.
management and treatment options development and video production, Research by HAE Australasia – a
by speaking with their healthcare media relations, event management, not-for-profit patient advocacy
professional. social and digital amplification and organisation dedicated to serving
radio promotion including a video people with HAE in Australia and New
message from Narrawallee resident Zealand – found Australia was lagging
Christene Jones who has been living behind other countries in diagnosing
with Parkinson’s for over 20 years. and treating the disease.
Thanks to proper management and
treatment Christene was able to To leverage Rare Disease Day 2018
go skydiving to celebrate her 56th (28th February), the Palin team
birthday. worked with HAE Australasia on a
media relations campaign to help
A list of resources and support for raise awareness of the condition and
people with Parkinson’s disease the impact on patients living with the
in the Illawarra/Shoalhaven region disease across Australia and New
was developed and is available to Zealand.
download here. People interested in MORE >>>
further information can also visit
www.livingwithparkinsons.com.au
where a symptom checklist is also
Nurse Nina, patient Christene and Neurologist
Dr Taneja at the launch event. available for download.
The campaign achieved more than
761,000 opportunities to see
messages about HAE Australasia
and Rare Disease Day 2018 and
shared the stories of HAE patients
across Australia and New Zealand to
help shine a light on the condition.
Thompson’s Hemp Range
hits high notes with
Australian launch
Faye Wilson and her son both suffer from the
rare disease, HAE. Hemp seeds are considered one of
the world’s most nutritious plant-based
Fiona Wardman, CEO of HAE foods and are the latest in a wave of
Australasia (who is also personally “super foods” to make it to Australia. added to sweet and savoury recipes
affected by the condition) said, “The from smoothies to hummus and even
reality is most people don’t receive Palin Communications worked with
pancakes.
adequate diagnosis, treatment and Thompson’s Nutrition to capitalise on
management of rare conditions changes to recent hemp legislation in Thompson’s hemp ambassador,
like HAE. Rare Disease Day is an Australia to launch their new range of leading Australian nutritionist and
opportunity to call for equality across hemp food products. chef Zoe Bingley-Pullin spoke at
disease areas so that people who the packed launch event for key
The company’s range includes hemp
live with HAE can expect and receive media and lifestyle influencers about
seeds, hemp seed oil and hemp
the same level of care and access to the ongoing campaign to educate
wholefood powder (chocolate and
treatment as those who suffer from Australians about the nutritional
unflavoured), which can be easily
more common diseases.” benefits of hemp foods
Fiona Wardman CEO of HAE A multifaceted, integrated launch
Australasia, Immunologist and campaign was executed including
Allergy Expert Dr Connie Katelaris media relations, sponsored influencer
along with several HAE patients activity, content creation and event
helped personalise the story for management.
consumer media. The range has been featured on
Coverage included a Channel 9 Channel 7’s Sunrise and Weekend
NBN TV story, a story in the Daily Sunrise, Channel 10’s Studio 10 and
Telegraph that was syndicated to 13 in the Daily Mail, Daily Telegraph’s
other News Ltd titles and a Brisbane Kidspot, Men’s Health, OK Magazine,
Times story that was syndicated 3AW Melbourne, 6PR Perth, Best
across Fairfax outlets nationally. There Recipes and a variety of other media
were also numerous online and radio outlets.
stories. The Thompson’s Hemp Foods
Earned editorial coverage was Media and influencers heard from Zoe Bingley- range is currently flying off the
Pullin about the many nutritional benefits of shelves of pharmacies and health
generated in over 60 publications. hemp foods and (top right) sampled a bespoke
food stores across Australia.
hemp menu @ The Grounds of Alexandria.
Australia joins global of Epidemiology and Preventative
Medicine School of Public Health at
cancer initiative Monash University – and Richard
Many Australian patients find Vines – Chief Executive Officer of
themselves navigating complicated Rare Cancer Australia. The Steering
health system processes following Committee has been structured
a cancer diagnosis. Cancer and to include representatives from
health experts around the world are patient organisations, consumer
uniting to identify ways to improve health groups, oncologists, nurses,
efficiencies in cancer care. pharmacists, hospitals, health
economists and university faculties.
On World Cancer Day (4 February)
Australia officially joined All.Can, The Palin team is working with
a powerful global initiative that is Bristol-Myers Squibb, who is the
bringing together cancer stakeholders lead sponsor for All.Can, to oversee
to gather insights from the cancer the implementation of the initiative in Palin is excited to announce Hamish Walsh as
the newest member of the team!
community and sharpen the focus on Australia and to act as secretariat to
value-based care for patients. the Steering Committee.
The focus for the Australian off to continue her next health PR
Steering Committee is to develop adventure in the UK.
a research report that is a system-
wide evaluation of cancer care and This is a sad period for the Palin team
provides insights into key stages of because Ishtar is greatly loved and
the patient journey. The Australian respected here. But she leaves, of
chapter is also making progress in course, with our very best wishes.
participating in an All.Can global With this change comes a bright new
patient survey that will capture face for the team as well. Hamish
patient’s own insights to identify Walsh has joined as the newest
where they see waste and inefficiency member of the Palin team as an
occurring in the health system. Account Executive. Hamish brings a
For all the latest updates on the All. knowledge of media relations activity
Can Australian initiative and to view and a keen interest in online and
full details of the Steering Committee, digital platforms from his time working
Australia is the latest country to in communications with The Salvation
visit http://www.all-can.org/
join the initiative, which launched in Army.
national-initiative/australia/
European parliament in December
2016. We are excited to welcome him to the
team and know you will appreciate
The All.Can Australian initiative is New recruit at Palin HQ his energy, enthusiasm and expertise.
represented by an expert Steering After six productive, enjoyable
Committee, co-chaired by Professor and professional years at Palin
John Zalcberg – Head of the Cancer Communications, Account Director
Research Program, Department Ishtar Schneider recently headed
For more information
visit www.palin.com.au
or call Martin Palin on 02 9412 2255
or email to martin@palin.com.au
or follow us at www.twitter.com/palincomm
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