HOTEL COLLECTION - Magnuson ...

INDEPENDENT
HOTEL COLLEC TION

INDEPENDENT HOTEL COLLEC TION
Quality Rating Requirement – 3.5 Google aggregate score

The Magnuson Hotels Independent Collection offers a way to keep
your own name and achieve global affiliation support, at a fraction
of the cost of traditional franchise chains or consortia.

At Magnuson we reach an international audience but also focus on the local, hotel specific
markets that make a real difference to our Hotel Partners. We provide a unique value-driven
partnership, leveraging your individuality and quality with our chain level distribution, sales
and marketing, technology and revenue management.

Your uniqueness is our combined strength. There are no Property Improvement Plans
(PIPs) imposed by Magnuson Hotels. At Magnuson Hotels we don’t impose onerous
Property Improvement Plans, we simply work with owners to ensure standards are
maintained for the benefit of our collective customers. Magnuson Hotels offers proven
solutions with high standards that you’re in control of.

Magnuson Independent Hotels are repositioned with revenue strategies based on our
knowledge of the market whilst reducing the cost of acquisition.

The following elements comprise the brand power you will receive as a
Magnuson Independent Hotel:

GLOBAL REACH
Benefit from an international audience as we cross market your property from all worldwide
markets. Magnuson Hotels is a top global chain, representing 65,000 hotels and 700 airlines
across 32 countries.

S TA R C L U B L O YA LT Y P R O G R A M M E
Drive important direct business without the cost of OTA commissions via our brand website
magnusonhotels.com. STAR Club is a focussed loyalty programme with no fees, you just offer
 a members-only discount driven by Magnuson brand marketing. STAR Club offers the capability
to provide personalised online discount codes for your hotel, directed to specific segments.

GLOBAL DISTRIBUTION SYSTEM (GDS)
Access 100% of international and corporate markets via Magnuson’s recognised chain code
and direct connection to every major booking channel. Complete GDS connectivity and UK-
based support to 650,000 worldwide GDS travel agents via Amadeus, Galileo, Sabre, Apollo
& Worldspan.

SALES & MARKETING
Personalised rebuilding of your key business segments. In our Covid world, hotels must
redefine primary sources of business to succeed. Leisure-based hotels must balance with local
non-leisure. Corporate based city centre hotels must rebuild away from dependence upon
conventions and sporting events. Magnuson will augment your core business segments by
identifying and securing a 52-week flow of local and regional non-leisure segments such as
corporate, government, medical, transportation, education, group and construction.

DISTRIBUTION
Magnuson provides direct connections to Booking.com, Expedia, Agoda, Priceline, Hotelbeds,
Hotwire, Google and HotelTonight. Magnuson also connects to all leading metasearch platforms
including Kayak, TripAdvisor, Facebook, Skyscanner and Trivago.

D E D I C AT E D , I N C L U S I V E R E V E N U E M A N A G E M E N T
Connectivity and quality data provision is important to hotels but knowledgeable, ongoing,
one-to-one Revenue Management support is priceless. Magnuson Hotels was born out of the
desire to give independent hotels the same access to broad markets as the bigger, branded
players, distribution is in our DNA. Magnuson Hotel Partners benefit from this support,
provided to all hoteliers in our group.

By being part of the team, Magnuson Revenue Managers will understand your specific hotel
and locality, provide an insight into the wider UK market, provide advice and help action
activities to drive revenues for your hotel.

All revenue management support is UK based, and based upon a comprehensive revenue
plan that identifies the optimum RevPAR performance for your hotel. Once targets are agreed
with you, we will build out the pricing across 365 days and all channels and promotions, but
with flexibility for evolving market conditions. You will benefit from direct personal access to
ensure no missed opportunities.

TECHNOLOGY
Our newly developed and proven technology platform Magnuson Cloud has been customised for
the UK market, and combines internet based PMS + channel manager + CRS + booking engine +
direct global distribution + automated revenue management and pricing + housekeeping
management + EPOS connectivity into one simple affordable system. During 2020, while UK
hotels were in lockdown, Magnuson Cloud outperformed USA RevPAR by 3X.

►►   To offset high OTA commissions, Magnuson Cloud offers a focussed suite of channels
     that balances leisure demand with a 52-week non-leisure foundation of predictable revenue
     for any hotel.
►►   Chain-level negotiated commissions with all GDS, OTAs, Expedia, Booking, etc.
►►   Automated occupancy-based yielding raises rates as occupancy increases, closing OTAs
     near the 80% occupancy mark.

►►   Automated competitor rate monitoring and auto adjustments to focus on hyper-dynamic
     pricing. The Magnuson Cloud predicts dynamic demand trends and works 24/7 to ensure
     high occupancy and RevPAR.
►►   Preformatted and Automated rate strategies. High or low demand pricing, location /
     segment specific pricing.
►►   Magnuson technology can be provided as a standalone end-to-end cloud platform or if you
     wish to retain your existing PMS, Magnuson can interface into your existing technology base.

F A N TA S T I C V A L U E & U K - B A S E D 2 4 / 7 P E R S O N A L S U P P O R T
Don’t have the time or staff currently? No problem. Magnuson will provide all of the below:

►►   A bespoke revenue plan with new business segments and rate strategies.
►►   Weekly UK-based Revenue Management strategy and support.
►►   Preselling your rooms to boost revenue on the books.
►►   Correct positioning to achieve optimum market share. The Magnuson team will assess
     your hotel’s segment and potentially add 20% to ADR by repositioning.
►►   UK-based revenue strategy support/management.
►►   A state-of-the art booking engine.
►►   System setup and unlimited training included.
►►   Activation of your hotel within 30 days across thousands of global channels.

AFFORDABLE PRICING
►►   For a limited time, Magnuson Hotels will waive the £3,500 activation fee for hotels converting
     to the Magnuson Independent brand.
►►   Magnuson Cloud platform provided at no additional cost with setup and training, to replace
     your existing PMS (a saving of approximately £20,000 annually).
►►   Fees for Magnuson Independent hotels are 3.5% of GRR (gross rooms revenue).
►►   No fees paid until after the hotel is live in the system.

USA                                                 UK
info@magnusonhotels.com                             info@magnusonhotels.com
+1 (509) 994 2048                                   +44 (0) 7593 596941
www.magnusonhotelsworldwide.com                     www.magnusonhotelsworldwide.co.uk