China International Import Expo 2020 'Digital Brochure' Listing & Business Matchmaking Opportunity
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China International Import Expo 2020
‘Digital Brochure’ Listing & Business
Matchmaking Opportunity
Are you interested in growing your exports to Format: Digital
China? The Department for International Trade Brochure (a mini-site
(DIT) and the GREAT Campaign would like to which is accessible via
mobile and PC) with
invite your company to participate in our one-to-one virtual
programme for China International Import meeting booking
Expo (CIIE) 2020 by listing in our CIIE digital function.
brochure.
Functions:
CIIE is the UK Government’s flagship trade show Brand and product
in China during 2020. This is your opportunity promotion to
potential partners
to participate, promote your brand and grow and a mass digital
your exports to China. audience.
COVID-19 presents new challenges and opportunities for Bi-lingual and
international trade. DIT is responding with this unique branded company
opportunity to bring together businesses, trade page, product
associations and regional partners for collaboration and descriptions and
promotion. The GREAT campaign will further raise your pictures/videos.
exposure & profile to professional audiences in China. If
you are keen to develop the China market, this is your Access and
chance to participate in our CIIE programme by listing in customise your
our ‘Digital Brochure’. profile.
Smart navigation
A series of online activities will be held to share
function to enable
information and enhance understanding of the China
one-to-one
market.
matchmaking with
partners.
Direct and facilitated virtual business matchmaking
activities aim to drive focused pre-CIIE trade discussions. Launching: 31 August
2020 (subject to
change).
Who is this relevant to?
We are looking for companies with the following objectives:
Direct Trade – Products and service exporters with an interest to grow in China. The
platform welcomes companies from: Agriculture, Food & Drink; Automotive &
Advanced Manufacturing; Consumer & Retail; Creative & Sports; Energy &
Infrastructure; Financial & Professional Services; Life Science and Healthcare as well
as Technology to participate and list. A series of promotion and marketing activities
will be conducted to deliver private virtual meetings.
Services & Management – Ranging from innovative technology, logistics services,
financial & consultancy services to tourism, digital solution and related areas of
expertise targeting both the UK & China market.
Investment – Companies aiming to invest in the China market. This digital brochure
is ideal to promote and highlight your capabilities, find new opportunities and increase
your market knowledge.
Why participate?
Sales and marketing – Listing in the Department for International Trade’s CIIE 2020 digital
brochure is free of charge and open to all qualifying businesses. This is an unmissable
opportunity for you to enhance your brand, build B2B partnerships, boost B2B sales and
drive marketing initiatives within the China market. Companies will have administrative
access to their digital profile to update information, view analytics and track profile visits.
Access and participate in online activities – A series of activities will be held throughout November to promote trade and investment. Use this opportunity to connect with partners and discuss opportunities for cooperation. One-to-one business matchmaking opportunities – Through a smart navigator function provided in the digital brochure, your company will be accessible through search criteria including product type/keywords/sub-sector. Interested Chinese partners will then access your calendar within the digital brochure and schedule individual meetings to be held online. Receive news & updates - You may access your account to receive updated news related to CIIE and review your diary. How does it work and what you will need to do? First step is to register. Please prepare the requested information in the template, and send to us by Friday 21st August. DIT will arrange for you company profile to be uploaded. Once the digital brochure (mini-site) is launched on 31st August (tbc) it will be accessible via PC or mobile (WeChat). Companies can log-in to review and adjust their profile with the account details provided. A mock up picture of the mobile view of each company’s page is provided here for reference. The smart navigation function will enable a Chinese partner to search and identify you by keywords and/or sector. Provide your availability for one-to-one business matchmaking, and you will be able to conduct virtual meetings. A confirmation email will be generated to secure your meeting. Analytics on viewer traffic and number of meetings arranged/confirmed will be provided. Note: A Voov meeting ID is required for meetings. The digital brochure will be live throughout the autumn and after CIIE to maximise visibility and provide a virtual bridge to connect you with Chinese partners.
Sign Up! To confirm your participation in the DIT CIIE 2020 digital brochure, please contact China- Britain Business Council at: CIIE2020@cbbc.org.cn The Company Information Collection Form will be shared upon your successful sign up. Please note the submission date is 21st August 2020. What is CIIE 2020? CIIE is China’s flagship import exhibition and is operated by the China Ministry of Commerce (MOFCOM) in collaboration with the leading national associations for each major trade sector. In 2019, CIIE exceeded 240,000m2 in floor space and attracted 150,000 professional visitors from 100+ countries, leading to $71.13bn of deals signed. A State-level leader from China is due to attend the first day of the exhibition to speak and tour key CIIE pavilions. The exhibition covers eight halls (several of which are duplex). The Food & Agricultural Products hall has increased to 2.5 halls this year due to demand. In previous CIIEs, this hall has hosted pavilions from leading F&A countries and sector associations including Australia, New Zealand & American Dairy. Top leading UK brands have also been represented including Weetabix, Twining’s, Chivas Brothers, Lakeland Dairies, Ahmad tea and Kendal Nutricare. UK Pavilion at CIIE DIT has secured a 300sqm multi-sector pavilion located in the Food and Agricultural Products hall. We will create a mixed-use space, co-operating with key trade associations and industry partners to create a best-in-class pavilion. It will showcase the UK as a leading trading partner in quality, sustainability and innovation. The stand will consist of individual company exhibitors, a bar/café and kitchen area, and space for networking, meetings and presentations. If you are also interested in exhibiting or hosting events at the UK Pavilion please contact: Samuel.nixon@fco.gov.uk
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