HELLO EUROPE - ISPO Munich
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PRESS INFORMATION
ISPO 2019
HELLO EUROPE.
Fjords, volcanoes, islands and beaches - New Zealand has been a popular long-distance adventure destination for
Europeans for many years. At the same time and as part of their culture, Kiwi‘s inherently are long-distance travelers.
They travel farther more often than just about any other culture on the globe. At age 18 as a right-of-passage, you
purchase a Kathmandu pack and begin a gap year to travel the world. For the Kiwi’s the adventure begins, when they
pack their bag. This culture is directly reflected in Kathmandu.
Since 1987 Kathmandu, New Zealand‘s and Australia‘s most successful outdoor brand, has been developing apparel and
equipment for adventure travelers from all over the world. All Kathmandu products are designed to enjoy the journey,
no matter how harsh the elements or where the destination. For Kathmandu’ 30th birthday a video has been created
explaining the brand’s DNA.
Original, sustainable, engineered and adaptive are the four principles of all gear that is developed by Kathmandu. Being
from an island nation where resources are precious, sustainability has always been a key element of Kathmandu’s DNA.
The result is a robust and deep commitment to the environment and people. Kathmandu is ranked #2 globally by the
Textile Exchange for preferred materials and received an ‘A’ rating for the third year in a row by the Ethical Fashion
Report. In 2018 Kathmandu recycled 6.7 million plastic bottles into their gear. Find a video about Kathmandu’s sustainable
development here.
In 2019, New Zealand brand Kathmandu is launching its first ever global brand campaign World Ready across Australia,
New Zealand, the US and Europe. The new campaign underlines the brand values and initiatives of Kathmandu. The brand
successfully uses the spirit of adventure of the Kiwis and challenges Europeans to discover the world.
John Sette, Kathmandu Group Marketing Manager explains: “We come from New Zealand, a country with thousands of
opportunities to go out and explore. There are so many great options to seek and explore what nature has to offer and learn
about our planet and its’ people. We believe travel and adventure is the ultimate life experience. With product engineering
and expert advice, we aim to give people the confidence to discover the world.“
He describes what Kathmandu expects from Europeans: “Don’t get me wrong, we don’t want every European adventurer
to come to New Zealand. However, we want them to travel – consciously and with an open mind and hunger to learn. With
Kathmandu products we give travelers the confidence to discover the world.”
Please find imagery about Kathmandu and the highlight products available for download here.
For further requests, please reach out to us.
MEDIA CONTACT
Anna Angermeier, anna@nana-com.com, Mobile: +49 151 15657936
The idea behind “World Ready” is clear: When you travel, you learn. “World Ready” means motivating potential adventurers
to go explore, travel and learn, with Kathmandu products giving them the confidence to discover the world.
Being „World Ready“ means…
… being prepared for the next adventure.
… a confidence to take on any destination in any weather condition.
… travelling with curiosity, an open mind and hunger to learn.
The worldwide brand campaign “World Ready” will be executed across the globe, starting 2019. There will be several
initiatives discussing the benefits and harms of travelling with it. In February 2019 a research study will be published outlining
the impacts of over tourism and how adventure travel and Kathmandu can help. Also, a content series has been created in
partnership with National Geographic called “Eco Traveler” highlighting the benefits of travelling responsibly, airing across
the globe from March. Starting spring 2019 Kathmandu is partnering up with Google and GoPro globally. A consumer
competition will be launched to Google Map five unmapped treks around the world. All in all the “World Ready” campaign is
supposed to create awareness and connection with conscious, meaningful travelers through different executions in different
communication channels around the world.
Please find imagery about Kathmandu and the highlight products available for download here.
For further requests, please reach out to us.
MEDIA CONTACT
Anna Angermeier, anna@nana-com.com, Mobile: +49 151 15657936
PRESS INFORMATION
ISPO 2019
AT ISPO 2019.
From 3rd to 6th February 2019, ISPO – the leading trade show for the sports industry in Europe will take place in Munich.
Kathmandu will be on-site presenting highlights and innovation of the autumn/winter 2019 seasonal collections in hall A1,
booth 418. Furthermore, the global brand campaign for 2019, “World Ready” will be introduced.
WE WANT YOU...
… to make your customers get “World Ready”!
Become a Kathmandu retail partner and discuss with us the exklusive opportunity for your customers to participate in our
„World Ready“ competition with Google and GoPro and win unique adventures.
What you should bring:
• You are a sports or outdoor retailer in Europe with a diverse brand portfolio and an adventurous customer base.
• You‘re a real expert on travel equipment and clothing - whether it’s backpacking through South America or hiking trails
in northern China, you know it all.
• Your customers trust your recommendations and look forward to discovering the world with you and your products.
What we can offer:
• A comprehensive range of travel and adventure apparel and equipment for women and men as well as various outdoor
activities with attractive conditions and a reliable partnership.
• “World Ready“ - a 360° marketing campaign that we implement exclusively with you in your country. Together with us,
Google and GoPro, we enable your customers to track the trail of their dreams for Google Map and raffle attractive
prizes among all participants. We support you in all marketing activities around „World Ready“ and deliver you the
suitable assets prepared and on time.
Please find imagery about Kathmandu and the highlight products available for download here.
For further requests, please reach out to us.
MEDIA CONTACT
Anna Angermeier, anna@nana-com.com, Mobile: +49 151 15657936
PRESS INFORMATION
PRODUCTS 2019
SEASON HIGHLIGHTS AUTUMN/WINTER 2019.
At ISPO 2019 Kathmandu will be presenting the Autumn/Winter 2019 collection.
Here’s a preview of the key items…
Connect Smart Pack 28L
Ready to keep up with you! The innovative Connect Smart Pack is a stylish travel bag that connects to your smartphone.
Providing a solution.
Regular travellers and communters want speed, convenience and security when travelling, they want to ensure their tech
devices are charged and secure, ready to use when on the go. Across all age groups these days we travel with a number
of tech devices from smartphones, to tablets and camera, laptops and headphones and its imperative for confidence and
security that these items are protected.
The Connect Smart Pack provides convenience and security when travelling or commuting. It features an integrated Joey
smart unit that connects to your Joey smartphone app giving you both portable power and wearable technology. It allows
you to protect your devices from theft or loss. A distance alarm alerts you when your phone and bag become separated. A
phone finding mode – means the Joey smart unit can call your phone to help you find it. A Dual Charge Mode™ – power
up the Joey and your phone at the same time, adding up to 25 hours of talk time to your smartphone. With a virus blocking
firewall – the Joey technology also protects your devices from viruses when charging.
The 28 liter pack itself has a breathable, light harness with a comfortably molded back panel, a notebook and tablet sleeves
– space for your 38 cm (15 inch) laptop and your tablet. The inner compartment for your devices’ cables – plus pockets to
fit your phone, keys, drink bottle and other items. The pack pairs with the Joey app – you can simply visit your app store to
download it and link your phone to your bag
Recommended Retail Price: 379,95 €
Please find imagery about Kathmandu and the highlight products available for download here.
For further requests, please reach out to us.
MEDIA CONTACT
Anna Angermeier, anna@nana-com.com, Mobile: +49 151 15657936
PRESS INFORMATION
PRODUCTS 2019
Stockton Rain Coat M/W Federate RFIDtech Pants M/W
A sustainably constructed raincoat that doesn’t actually When you travel with peace of mind you’re more likely to
feel like a raincoat. The Stockton Rain Coat is ideal urban enjoy your trip. In light of this, we’ve developed a range of
rainwear – it’s smooth, sleek and streamlined. An insulated products that contain Radio Frequency Identification (RFID)
and seam sealed coat, looking smart enough to wear over technology.
your office clothes yet functional enough to protect you from
the elements. There is a risk of your passport or credit cards becoming
victims of digital theft while you’re travelling. It’s possible
This coat is highly sustainable with recycled face fabric, that someone could use a scanner to read and duplicate
recycled polyester insulation and recycled inner lining. your personal information without your knowledge. This
The face fabric contains REPREVE® – fibres created from potential risk has led to the development of products that
recycled plastic bottles and are bluesign® approved ensuring aim to block RFID and prevent illicit scanning of your vital
environmental friendliness. The bio based membrane in the data. Our RFID fabric retains its protection after being
face fabric is constructed sustainably using less water. washed numerous times, remaining durable for the lifetime
of the product. At the same time it feels just like a normal
The jacket is made from the waterproof, windproof and fabric in order to provide a discrete travel solution.
breathable ngx2™ fabric that will keep you comfy and
dry. The longer length protects you down to your mid- Incredibly comfy and durable, the Federate RFIDtech
thigh. An adjustable hood and front storm flap help keep Pants has the secure, washable and currently patent
the rain out. A secure hidden chest pocket under the storm pending RFIDtech zip-pocket as a key feature. It will keep
flap is accessible without fully unzipping the raincoat. The your credit card and passport information safe from digital
ergonomic cut allows maximum freedom of movement. theft. STORM COTTON™ technology lets the pants’ cotton
breath while a water repellent finish secures light rain won’t
Available in a men’s and women’s version and in a black soak through.
and brown colorway. The men’s version comes in a slim fit, women’s version in
tapered fit version and in the colors Black, Olive Grey and
Recommended Retail Price: 249,95 € Midnight Navy.
Recommended Retail Price: 89,95 €
Please find imagery about Kathmandu and the highlight products available for download here.
For further requests, please reach out to us.
MEDIA CONTACT
Anna Angermeier, anna@nana-com.com, Mobile: +49 151 15657936
PRESS INFORMATION
PRODUCTS 2019
Epiq Hooded Down Jacket M/W
A classic with a twist. This jacket is made from responsibly sourced down and recycled
fabrics. Grouped with the warmest down jackets in our range, this is the one for cold-
weather outdoor adventures. The outer fabric uses recycled Pertex® Classic Eco fabric
with a Durable Water Repellent (DWR) finish. The inner is filled with responsible down
standard (RDS) certified 550 duck down. Zipped hand pockets with soft, brushed
fabric lining and elasticated cuffs and an adjustable hem keep the cold out.
Available as men’s and and women’s version in a number of different colorways.
Recommended Retail Price: 199,95 €
Earthcolors Tee M/W
When you’re searching for a great looking, soft feeling tee that’s made with minimal
impact on the planet, the Earthcolors tee is your answer. Just like the other items of the
Kathmandu Earthcolors collection it’s dyed with fully traceable, patented Earthcolors
that come from agricultural waste – nutshells, leaves and vegetables. Supporting
more responsibly grown cotton from traceable BCI (Better Cotton Initiative™), this is
your feel good tee.
Available as men’s and women’s version in dark green and light blue colors.
Recommended Retail Price: 35,95 €
Please find imagery about Kathmandu and the highlight products available for download here.
For further requests, please reach out to us.
MEDIA CONTACT
Anna Angermeier, anna@nana-com.com, Mobile: +49 151 15657936
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