Corporate Guide 2021 - Pioneer Corporation
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Corporate Guide 2021
Move the Heart and Touch the Soul
Under its Group Philosophy “Move the Heart and Touch the Soul,” Pioneer has launched
a series of world-first, industry-first products and services since its foundation in 1938.
Our new Group Vision “Creating the Future of Mobility Experiences” is about where we
a s p i r e t o b e i n 2 0 2 5. I n o u r p u r su it of t h i s v i sio n, we w i l l c o nt i nu e t o g r ow o u r
enterprise value.
People’s values and lifestyles have been undergoing dramatic transformations in the new
normal. In this changing environment, Pioneer’s aspiration is to deliver the combined
values of products and services in the mobility domain. We will continue to create and
offer new ha rdwa re products by leveraging our yea rs of exper tise and exper ience in
p r o duc t d evelo p m ent a nd m a nu fa c t u r i ng. At t h e s a m e t i m e, we w i l l d evelo p n ew
busi ness mo dels t hat lever age a ma ssive a mou nt of d at a col le ct e d f rom i nside a nd
out sid e veh icles t h r oug h on-b oa r d d ev ic es t o p r ov id e t he d r ive r w it h a st r e a m of
information in real time to make driving safer and more comfortable; assist the logistics
i ndust r y i n a dd r essi ng t r uck d r iver shor t ages a s wel l a s a ch iev i ng g r e at er energ y
efficiency; and help resolve social issues such as traffic congestion and accidents.
Pioneer is committed to becoming a solution service company that will constantly bring
new values and excitement to you by offering products and services that will make your
mobility experiences safer, smarter, and more comfortable.
S h i r o Ya h a r a
P resident a nd CEO
M a r c h 2 0 21
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Group Vision Cor p orat e O ut l i ne (on a consolidated basis, as of March 31, 2020)
Company PIONEER CORPORATION President and
CEO Shiro Yahara
Headquar ters 28-8, Honkomagome 2-chome, Bunkyo-ku,
Tokyo 113-0021, Japan Capital 131,381 million yen
Phone: +81-3-6634-8777
Number of
Originated January 1, 1938 employees 12,059
(as Fukuin Shokai Denki Seisakusho)
Plants in Japan Kawagoe Plant
Established May 8, 1947 25-1, Yamada, Kawagoe, Saitama
350-8555, Japan
Creating Net sales
Phone: +81-3-6634-8777
315,130 million yen for fiscal year
ended March 31, 2020
the Future
Busi ness Over view
of Mobility Experiences Pioneer Corporation has 70 subsidiaries and affiliates around the globe and engages primarily in the car electronics business,
using its leading-edge technologies to turn innovative and visionary ideas into industry-leading mobility products and
services.
Mobility Products Mobility Services
Development, manufacture, and sales of in-car Provision of information services built on mobility
equipment for consumer and OEM markets data and cloud solutions
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Mobility Products Mobility Services
Pioneer leverages its leading-edge technologies, which have made possible a series of world-first and industry-first products, to Leveraging a wealth of mobility data, video data fed from intelligent cameras, and location data amassed over the years, Pioneer
remain at the forefront in creating and delivering new value and services that contribute to greater safety and comfort on the road. commercializes information services.
Consumer Market Business Data solutions
We have a broad range of in-car products in our lineup, including the carrozzeria series for the Japanese market, navigation systems, We play a prominent role in ensuring greater safety and security on the road by developing and offering data- and cloud-driven solutions.
audio/video systems, speakers, and dashcams. We also provide on-board Wi-Fi routers for Internet connectivity that enable “connected”
in-car experiences.
■ Telematics services
Intelligent Pilot
This is an advanced driver-assistance system (ADAS) that Digital Points of
Time of day Weather Probe data
map data past accidents
predicts the likelihood of road accidents and pit falls by Location
Real-time conditions
analyzing comprehensive information such as digital map data,
probe data, points of past accidents, weather conditions, and
the driver’s driving behavior, and alerts the driver to a collision
risk or an oncoming danger. Intelligent Pilot is offered as an
option for auto insurance policies by insurance companies, and
is built into our Drive Recorder Plus, a network-connected
d a s h c a m fo r t h e c o n s u m e r m a r ke t c a p a b l e of m a k i n g
emergency calls.
OEM Business Driver behavior
We supply high-quality navigation systems, audio/video systems, and speakers to leading automakers around the globe. We also use our
proprietary leading-edge technologies to develop and offer software applications and solutions to be incorporated into next-generation
vehicles. ■ Car solutions
Vehicle Assist
Our Vehicle Assist service communicates with navigation systems and dashcams on board commercial fleets of vehicles and provides
sophisticated fleet management, including vehicle tracking and dispatching as well as the monitoring of driver behavior.
For more information about our mobility products and services,
visit our website at:
https://global.pioneer/en/car/
This rendering represents a designer s concept.
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Other Businesses Resea rch a nd D evelopment
Pioneer is developing sensors and software applications for autonomous driving by making the most of the proprietary optical and
car-navigation technologies we have accumulated over the years. We also apply our audio, optical, and video technologies to Leveraging our technology assets accumulated in the fields of in-car products and information services, Pioneer invests in
developing and marketing, among others, commercial audio solutions, high-end audio equipment, and optical storage devices. research and development to accelerate the delivery of industry-leading solutions that integrate products and services in the
next-generation mobility field.
Autonomous-driving solutions IVI (In-Vehicle Infotainment) / Technology for next-generation vehicles
We leverage our optical technologies as well as our years of expertise and experience in We are working to develop automobile multimedia software packages that will integrate more robust hardware design processes and
developing and manufacturing in-car electronics products to develop, manufacture, and components of an IVI system, such as navigation, audio, and network connectivity, and will work on a variety of in-car platforms in an
market compact and high-quality 3D-LiDAR equipped with a MEMS (micro-electro- emerging CASE (Connectivity, Autonomous, Sharing, and Electrification) environment.
mechanical systems) mirror. Our 3D -LiDAR capable of capturing high-densit y,
Gauges ECUs
high-resolution point cloud data fast and our proprietary software programs are an ideal Main unit (Electronic Control Units) Integrated dashboard Integrated ECU
combination for a variety of purposes, such as mobility, security, and monitoring
applications.
●Communication
●Navigation module
●Display audio ●HUD
●Car audio ●Dashcam
This rendering represents a designer s concept.
Connected services/Data-driven solutions
We are developing in-house AI and data application technologies driven by a massive amount of digital data we have accumulated on driving
routes, traffic conditions, and maps. When materialized, these technologies will create new services for consumers and help resolve social
First-generation 3D-LiDAR models
Top: Short-Range Type issues.
Cumulative point cloud data (left) and human-tracking data (right) captured by a 3D-LiDAR system Bottom: Medium-Range Type
Mobility as a Service(MaaS)
Data lake
Traffic information Parking availability Mobility industry DX services
Commercial audio solutions High-end audio equipment Optical storage devices Facility and
Connected Weather information
event information
We s u p p l y to c o r p o r a te c u s to m e r s Our high-end speakers and audio We offer Blu-ray/DVD drives for PCs with Integrated mobile services
high-quality speaker devices for use in components marketed under the TAD high-precision reading and writing Hazard reports Updated map data
PCs and other equipment. brand have established a solid position in capabilities, including ones capable of
E-commerce service integration
the professional and upscale consumer reading Ultra HD Blu-ray discs. Accident prediction
markets around the globe.
Next-level HMI solutions
We are also working to develop next-level HMI (Human-Machine Interface) technology and solutions, which will bring enhanced
entertainment experience, comfort, and safety into an increasingly complex and sophisticated in-car environment and provide a variety of
experiential value optimized for constantly changing driving conditions as well as the needs of the driver and passengers.
Sense：
Reliable sensors for situational awareness
Communicate： Recognize：
Multisensory, timely notifications Real-time analytics
Medical- and health-care devices OLED devices
Driver monitoring Interior and Exterior
noises
We develop and manufacture compact wearable laser blood We manufacture and market thin, light, sturdy, and low-power
flow meters that measure blood flow in a nonintrusive manner, OLED displays and special-purpose OLED light sources. GPS data Vehicle status Vitals
and electronic stethoscopes based on our proprietary audio
Personal
technology. Seat vibration system Sound design
(Driving stress) Real-time analytics
Augmented reality Monitoring
overlap OLED displays
For more information about our IVI software and
For more information about our R&D, cabin UX solutions, visit our website at:
visit our website at:
https://global.pioneer/en/corp/news/event̲
https://global.pioneer/en/crdl̲design/crdl/ campaign/ces2021/digital̲cabin̲innovation/
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Cor p orat e Cit i z ensh ip H istor y of P ione er Cor p orat ion
Under the Group Philosophy “Move the Heart and Touch the Soul”and with a focus on audio & video, environmental Pioneer has been offering many world’s first products that bring previously unavailable value to customers for more
protection, and educational support, Pioneer engages in a variety of social outreach programs. Every employee takes than 80 years.
ownership of these programs and plays a role in helping achieve a sustainable and fulfilling society.
1937 Pioneer's founder, Nozomu Matsumoto, develops the A-8 dynamic speaker.
1938 Fukuin Shokai Denki Seisakusho (precursor of Pioneer) founded.
“Listen through the Body” Concerts 1947 Fukuin Denki Kabushiki Kaisha incorporated.
Since 1992, Pioneer has been holding Listen through the Body Concerts for the hearing impaired to offer them an opportunity to enjoy good 1961 Company name changed to Pioneer Electronic Corporation (now Pioneer Corporation).
music and rhythms. In these concerts, musical sound is converted into vibrations by the Body Sonic system, originally developed by
Pioneer’s founder, Nozomu Matsumoto. 1962 Introduces world's first floor-standing stereo system with detached speakers.
A-8 dynamic speaker (1937)
1975 Introduces world's first component car stereo.
1984 Introduces world’s first CD player for the car.
1986 carrozzeria brand adopted for consumer-market car audio products in Japan.
1990 Introduces world's first GPS car navigation system for consumer market.
1992 Introduces world's first 4x speed CD-ROM changer.
1996 Introduces DVD player and world's first DVD/LD/CD combination player for home use.
1997 Introduces world's first DVD-based car navigation system.
Component car stereo (1975)
Introduces world's first DVD-R drive.
Introduces world's first OLED-equipped car audio product.
Pioneer Forest Hands-on Craft Workshop
Introduces world's first 50-inch high-definition XGA plasma display for home use.
A 24,000 m 2 cypress forest near Lake Kamakita in Saitama Pioneer holds Hands-on Craft Workshops to provide children
1999 Introduces world’s first DVD recorder.
Prefecture is named Pioneer Forest. The company has been with an opportunity to enjoy making things. Participating
pruning and thinning trees to preserve the forest since 2005. children learn how sound is generated and travels and how a 2004 Introduces world's first DVD player for professional DJs and VJs.
speaker works and carry out a task of crafting a speaker
2006 Introduces world's first 50-inch 1080p plasma display.
made of paper; they all become excited when they hear sound
come out of their hand-crafted speakers. 2008 Develops world's first 16-layer BD-compatible optical discwith 400 GB storage capacity.
2010 Introduces world's first speaker with HVT (Horizontal-Vertical Transforming) technology.
GPS car navigation system (1990)
2012 Introduces world’s first car navigation system with head-up display to
project augmented reality information.
2013 Introduces world’s first pedaling monitor system that provides real-time graphical
representation of a cyclist’s pedaling.
2014 Starts mass production of world’s first dimming and color tuning-type
OLED lighting panel modules that use wet-coating process to produce light-emitting layer.
Launch Vehicle Assist, cloud-based fleet management service.
2016 Develops the Intelligent Pilot, advanced driver-assistance system that can be
installed in cars on the road. Cyber Navi (2019)
2017 Pioneer and HERE Technologies enter into business alliance.
Others
2018 Pioneer celebrates its 80th anniversary.
● Environmental preservation and community cleanup
● Community outreach programs
Enters into a partnership with Baring Private Equity Asia.
2019 Introduces the new Cyber Navi car navigation system with upgraded capability to access
on-demand content and designed to work with docomo in Car Connect service.
2020 Pioneer and Continental enter into a strategic partnership to co-develop a new user experience.
For more information about our social outreach
programs, visit our website at: Introduces the Drive Recorder Plus, the industry’s first network-connected dashcam for the
consumer market capable of making emergency calls.
https://global.pioneer/en/society/contribution/ Drive Recorder Plus with network
connectivity (2020)
Starts mass production of the first-generation 3D-LiDAR models.
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PIONEER CORPORATION Bunkyo Green Court, 28-8, Honkomagome 2-chome, Bunkyo-ku, Tokyo 113-0021, Japan Published March 2021
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