HAIR CARE Trend Watch - Perfume your world - Sozio
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∙ Perfume your world ∙
Trend Watch
HAIR CARE
personal care
MARCH 2020
AT A GLANCE…
The array of products dedicated to hair care is rapidly expanding as consumers are showing
high interest in targeted and unique offerings. Trends in ingredient formulations, packaging, and
product formats are propelling brands to find ways to differentiate their releases. These shifts in
consumers shopping attitudes towards environmental concerns, eco-friendliness and
specialized products are helping to boost a highly saturated market. Brands will need to think
creatively to ensure that their products integrate efficacy AND curiosity.
1
TABLE OF CONTENTS
MARKET
TRENDS FRAGRANCE
OVERVIEW
1 2 3
2
MARKET
OVERVIEW what to know
category overview
brands
facts & figures
1 formats & textures
product showcase
3
MARKET OVERVIEW - what to know
Facts to Consider…
32%
The global haircare of US haircare users
market is expected to look for haircare
reach $105.3bn by products that repair
2024 and will and will
damage, and 30%
grow at a CAGR of
look for ones that
3.0%, according to prevent damage.
Transparency Market
Research. Source: Lightspeed/Mintel
Moisturizing claims are
most active in Latin &
As the clean beauty North America, appealing to
movement takes hold consumers concerned about
dryness of both the hair and
in the BPC market,
the scalp.
especially skincare - it
can better expand into In the US, 26% of adults
hair care in an effort to have hair concerns related
convey safety and to dryness.
sustainability. Source: Mintel
4
MARKET OVERVIEW - category overview
Market Size for Hair Care
(Current Year & Forecast Projection, USA)
$8.00 $7.47
$7.28
$7.08
$6.88
$7.00 $6.69
$6.47
$6.05 $6.23
$6.00
$5.00
Value (bn USD)
$4.00
$3.00 *1514 *2185 *1944 *1963
$2.00
$1.00
$0.00
2016 2017 2018 2019 2020 2021 2022 2023
* # of launches
• The hair market is anticipated to rise steadily during the forecast period from 2020-2023, with growth being
driven by product innovations and high consumer demand.
• Looking ahead, hair care is anticipated to maintain stable growth but at a slow rate given a saturated and highly
competitive space.
* Hair Care includes Shampoo (anti-dandruff formulas & dry shampoo), Conditioner (leave-in & rinse-out) and Hairstyling products (hairspray/spritz, gel, mousse,
cream, oil, putty, & other texturizers)
Source: Mintel, Market Sizes
5
MARKET OVERVIEW - category overview
Segmentation for Hair Care
(2018, USA)
Shampoo & Conditioner Hair Styling Agents Hair Colorants
(bn USD) (m USD) (m USD)
Temporary,
Highlighting/bleaching/top ups, $62.70,
Liquids, $160.30, 3%
$168.20, 7%
Creams, 7% Semi-permanent,
$241.50, $187.50,
11% 9%
Sprays,
Conditioners, Shampoos, $883.10,
$2.82, $3.65, Mousse, 38%
44% 56% $378.70,
16%
Permanent,
Gels/wax, $1,721.50,
$632.50, 81%
28%
• Shampoo will remain as the top contender for usage amongst Conditioners, as cleansing is a crucial step
when washing hair. This segment encourages added steps in tandem with skincare like “double” shampooing.
• Hair Styling Agents is a penetrated category given the different hair types, concerns and desired hairstyles
consumers have and seek. A range of products are needed to accommodate and work in sync with their needs.
• While Hair Colorants remain a popular category, it has been experiencing moderate growth as consumers are
becoming more skeptical of the excessive use of chemicals in hair color.
Source: Mintel, Market Sizes
6
MARKET OVERVIEW - brands
Market Leaders in the US Hair Care Market
#1 #2 #3
L'Oréal Unilever Procter & Gamble
… … …
The three leading marketers account for 52% of total sales in the hair care products class.
Source: Kline Group, The Dynamic Hair Care Landscape
7
MARKET OVERVIEW - brands
… continued
Brands in the US Hair Care Market
8
MARKET OVERVIEW - facts & figures
Top Product Claims for Hair Care
(% by Segment, USA, 2017-2019)
Demographic Positioning • Beauty Enhancing claims include verbiage that
2% 2%
describes what the product aims to do. Words such as
Plus
5% “repair, protect, hydrate, condition,” and the like rank
Beauty Enhancing highest for hair care claims.
Suitable for 18%
8% • Within Natural claims the use of Botanical/Herbal
claims remain important in hair as the use of botanical
Convenience
9% ingredients are aligned with a more natural and safer
Natural
positioning.
17%
Functional • In the sustainability halo are Ethical & Environmental
10%
claims which emphasize the importance of having
Ethical & ethical strategies in place like recycled packaging and
Free from
14%
Environmental ethically sourced ingredients.
15%
• Garnering influence in the hair care category are
Free from claims like Paraben-Free, Cruelty-Free
that tie into this “free-from” space. Year over year, new
products carrying this claim have increased.
* Hair Care includes Shampoo, Conditioner, Hair colorants, Hair styling, Hair treatments Source: Mintel, GNPD
9MARKET OVERVIEW - facts & figures
Top Product Formats & Textures for Hair Care On-the-go formats like
sticks, wipes and
sheets offer a unique
(% by Variants, USA, 2017-2019) way opportunity for
brands to leverage
convenience and
Paste / Putty / ease-of-use for
Gum shoppers.
Pomade Lotion
3%
3% 2%
Mousse Areas of Opportunity
4%
Foam
POWDER (LOOSE) BAR/SOLID AMPOULE/CAPSULE STICK/PEN
4%
Serum
5%
Spray / Mist /
Oil
Spritz
6%
46%
Gel / Jelly
9%
Cream KRISTIN ESS ETHIQUE LEONOR GREYL R+CO
Loose Styling Powder Shampoo Bar Leave-In Treatment Pomade Stick
18%
… continued on next page
• Spray / Mist / Spritz textures are the most popular format for hair care products. These types of formats can be
attributed to uses like dry shampoo and hair perfume.
• Cream formats in hair care lend itself to moisturization and being a texture that can retain hydration, a key claim
important to many consumers with various hair types.
• Dwindling water resources and interest in “zero-waste” products are boosting consumer appeal in Bar/Solid formats.
• Impressive and novelty textures can help a product to really stand out and get the attention of consumers.
10 * Hair Care includes Shampoo, Conditioner, Hair colorants, Hair styling, Hair treatments Source: Mintel, Market Sizes & Lightspeed/MintelMARKET OVERVIEW - formats & textures
FOAM IT SPRAY IT WIPE IT
IGK BUMBLE & BUMBLE R+CO LOVE BEAUTY & PLANET OUAI REKZE LABORATORIES
Foamo Holographic Scalp Detox Foam Spiritualized Dry Coconut Milk Soft Hold & Shine Anti-Frizz Hair Sheets Wipes 28
Hair Foam Shampoo Mist Hair Spray
MASK IT SCRUB IT
BRIOGEO HAU DRY BAR L'ORÉAL
Don't Despair, Repair!™ Hair Pack On the Rocks EverFresh
Honey Moisture Deep Charcoal Scalp Scrub Micro-Exfoliating Scrub
Conditioning Mask
11MARKET OVERVIEW - product showcase
1. CLEANER WATER, BETTER HAIR
T3 has developed the perfect filter solution for removing water
dirt, odors and other impurities from your shower water.
The result? Healthier and better-looking hair and skin.
2. DUAL-BENEFIT HAIR MASK
The Color Depositing Masks combine care with color in a deeply
conditioning mask. Available in seven shades, the temporary
color masks are designed to enhance tones, refresh existing
haircolor, and allow experimentation with fashion shades, while
restoring hair health.
3. WATER-ACTIVATED SHAMPOO
Billed as ‘the first water-activated hair care line.’ Conventional
liquid shampoo is typically around 80% water. Moondust T3 OWA HAIRCARE
Collection: Hair Wash is 0% water. It contains a unique blend of
gentle cleansing agents activated by water that condition both
1 Source Showerhead
Mineral Water Filter
3 Moondust Collection: Hair Wash
the hair and scalp.
4. CBD FOR HAIR WELLNESS
VEGAMOUR is proud to introduce the world's first line of CBD
serums developed to promote healthy hair growth, featuring
micro-encapsulated CBD. Micro-encapsulation is a process by MOROCCANOIL
which a compound is stored in such a way that it produces small 2 Color Depositing Mask
particles to deliver a controlled amount of the compound.
5. HAIR MAKEUP?
Slowly, but surely cushion-based haircare products have only
just started to appear on the US market. Launched in South
Korea, Jenny House Hair-fit Cover Cushion is brush-on makeup
that instantly makes hair look thicker, covers greys and
balances out the hairline.
5. SEASONAL CONSIDERATION
Launched by a New York-based barbershop, the cleansing duo
VEGAMOUR
provides adaptable hair and scalp care that responds to
seasonal needs, as the rise and fall in temperatures and 4 GRO Hair Boost
with CBD
5 JENNY HOUSE
Hair Fit Cover Cushion 6 FELLOW BARBER
Summer & Winter Wash
12 humidity influence natural oil production and perspiration. shifting the retailer dynamic
TRENDS
environmental commitments
skincare → hair care
ingredients
2
cannabis & beyond
unique applications
formulations
spotlight
13TRENDS - shifting the retailer dynamic
BEAUTY GIANTS ADAPTING
Companies are tapping into hair care for natural hair
The increase of natural hair awareness is prompting key EMERGE (Unilever/Sundial)
Hair Care Collection
market players to up their product offerings. Multi-cultural
consumers are increasingly making efforts to manage their
natural hair textures, and by doing so, they’re generating a
huge market for this hair type.
As a result, companies that once marketed exclusively to
relaxed hair (P&G, Unilever, etc.) are creating new lines to
coincide with other independent companies that cater
HEAD & SHOULDERS (P&G) SUAVE PROFESSIONAL (Unilever)
exclusively to natural and curly hair textures. Royal Oils Collection Natural Hair Collection
CELEBRITY-INFLUENCE HAIR CARE
By actress By Youtuber By actress
Taraji P. Henson Mindy McKnight Tracee Ellis Ross
Leveraging the brand-consumer connection
People are looking to celebrities more than ever for beauty
recommendations. Now that so many celebrities make
themselves available on social media, fans have fewer barriers
to them. Hair care is one sector that has ushered in a whole
new standard for diversity and inclusivity.
Women like Tracee Ellis Ross (Ulta), Taraji P. Hensen (Target)
and Youtuber Mindy McKnight (Walmart) have all launched
their own hair care lines in large retailers.
TPH HAIRITAGE PATTERN
Hair Care Collection Hair Care Collection Hair Care Collection
14TRENDS - environmental commitments
10%
NO-RINSE APPLICATIONS of US hair care
product users usually
buy eco-friendly hair
care products
Mindful formulas and formats
Source: Mintel
Water consumption is difficult to tackle as consumers prefer
rinse-off shampoos and conditioners, although the popularity PANTENE (P&G)
Waterless Hair Care Collection
of dry shampoos gives haircare some credibility in this space.
Developments are being made in fast-rinse technology,
meaning less rinse time and no compromise on product
quality. There is further scope for formulas that help break
down shampoo/conditioner faster when they come into contact
with water, saving some water with every use.
THE GOOD STUFF (Unilever) WATERLTRENDS - skin care → hair care
CROSS-CATEGORY INSPIRATION
Emphasizing hair care benefits using skincare language
As more consumers worry about certain chemicals in haircare
products (i.e.; parabens, sulfates, silicones), they are also
concerned about the potential impact of these ingredients on
scalp health.
Communication about scalp care should be specific:
mentioning pores, follicles, skin thickness or skin type. This is EVA NYC VERB KÉRASTASE
Therapy Session Hair Mask Ghost Oil Initialiste Advanced
a similar approach to skincare and can resonate well with Scalp & Hair Serum
consumers.
SHEET MASK > HAIR MASK CLEANSING OIL > DRY OIL SKIN SERUM > HAIR SERUM
SCALP CARE
Increased attentiveness towards hair & scalp health
Healthy hair starts with a healthy scalp. Innovative hair care
products are being created to tackle these issues. From pre-
shampoo masks to scalp massage treatments and tools for overall
scalp control, opportunities for scalp health are immense.
Brands are adding extra ingredients into their scalp products to
enhance its effectiveness and make them more potent.
SEED PHYTONUTRIENTS KÉRASTASE LOVE BEAUTY & PLANET
Scalp & Roots Oat Mask Energizing Scrub: Purifying Scrub Delightful Detox Shampoo Scrub
16TRENDS - ingredients
FOOD HEROS
Feed your hair with ingredients from nature
Food and beauty have long been linked to each other so
it’s no surprise that it’s positioning in hair care is
spurring attention.
The trend of “superfoods” which describes any highly
nutritious food packed with vitamins and minerals were first
notably spotted in hair care, but as of recently more familiar HERBAL ESSENCES BRIOGEO SOL DE JANEIRO
and less exotic ingredients have been popping up. From mass Real Botanicals Collection Nourishing Superfood Strengthening + Smoothing
Collection Collection
brands like Herbal Essences to prestige brands like Briogeo,
brands are reflecting these food trends in their products. ARABICA COFFEE FRUIT BANANA + COCONUT BRAZIL NUT
SKIN INGREDIENTS
Hyaluronic Acid Kaolin Clay Coffee
The adoption of trending skin care ingredients
A handful of hair care brands are following skincare trends, infusing
products with high-tech ingredients formerly reserved for our faces.
Skin inspired treatments that aid in strengthening the hair from the
inside out are performing well in this climate.
Aloe Vera Amino Acid Apple Cider Indeed detoxifying clay, following an increase in skin care
Vinegar
popularity, has been popping up within the hair care market, with
Amika launching a shampoo – formulated with Kaolin Clay-a rich,
T: LIVING PROOF
mineral clay derived from sedimentary rocks.
T: AMIKA T: SHEA MOISTURE
Dry Scalp Treatment Beach Look Shampoo Coffee Cherry Volume Shampoo
B: CHRISTOPHE ROBIN B: REVITALASH B: BIOLOGIQUE RECHERCHE
17 Hydrating Melting Mask Thickening Shampoo Capillaire Purifying Scalp LotionTRENDS - cannabis & beyond
CBD INFUSED HAIR CARE
CBD growth in hair care
With more and more ingredients and science-backed
innovations coming to market, CBD is one ingredient that is
attracting a great deal of attention. CBD’s entry into hair care
comes to no surprise as its benefits are being praised
alongside natural formulations.
Although there is an increasing amount of evidence to back
claims within hair care products, more substantiation of claims
needs to be supported. Proving efficacy beyond basic findings BRIOGEO CLOUD 10 EMERA
such as moisturization and promotion of hair growth is the B.Well 100mg CBD + CBD-Infused CBD Hair Care
Soothing Skin & Scalp Oil Hair Care System
challenge for brands entering this space.
HEMP OR CBD?
Are mass brands using hemp as safe territory?
As regulation around cannabis continues to ease around the
globe the trend towards cannabis-related ingredients,
including hemp, will continue to grow.
Within the gray area that exists surrounding CBD and Hemp,
more brands are launching hemp-seed-oil-infused hair care
products rather than CBD. While both hemp seed oil and CBD
may be sourced from the same plant, the two products have
LOVE BEAUTY & PLANET HERBAL ESSENCES SHEA MOISTURE AUSSIE different makeups and offer different benefits.
Hemp Seed Shampoo Aloe & Hemp Shampoo Hemp Seed Oil Calm the Frizz
Lush Length Shampoo Hemp Shampoo
18TRENDS - unique applications 45%
of US women who use
haircare look for
products that have
been designed for their
DIY + MADE FOR YOU hair type (24% of men)
Source: Mintel
Be-spoke product formulations
Hair customization is driving innovation within the hair care
sector. The “create-your-own” approach is gaining traction
as more consumers are beginning to buy products that
cater to their specific needs.
Innovations in customization are becoming more in-
demand as shoppers look for unique hair care products
made just for them. Prose and Function of Beauty are two
examples of brands that are offering customized solutions FUNCTION OF BEAUTY PROSE
right at your fingertips. Hair Care Personalized Custom Hair Care
HAIR PERFUME
Loving the smell of your hair
More and more brands have been leveraging scent as an added
benefit. Leveraging ingredients can also create interest from
consumers who are looking to go the aromatherapy route.
Invigorating scents that incorporate essential oils can help garner
interest from both female and male shoppers.
Hair perfumes and mists not only make your hair smell great, they
combine hair care benefits like added shine and moisturization
AMIKA PACIFICA CHANEL HERBAL ESSENCES with scent. For shoppers who are loyal to a specific scent or brand
Hair Fragrance Hair & Body Mist Hair Mist Hair Oil Mist
Island Vanilla Chance Eau Tendre Hemp Seed Oil & Aloe this serves as a perfect opportunity for them to extend their
19 olfactive preferences in a new product.TRENDS - formulations
NATURAL & ORGANIC
ORGANIC NATURAL
Strong consumer interest boosts product qualities
The market for natural and organic hair care is experiencing
a rising shift. Increasing consumer awareness along with
innovations in research and development are propelling this
category.
The demand for plant-derived ingredients is emerging as
consumers are weary about harsh chemicals.
Premium products that combine efficacy with safety will
appeal to a broad audience who are seeking these products. AVALON ORGANICS NATURANOVE BIO ACT+ACRE SACHAJUAN
Thickening Shampoo Organic Certified Cold Processed Scalp Shampoo
Pure Shampoo Shampoo
‘CLEAN’ HAIR CARE
Better for you, better for the environment
Like most clean-beauty categories, hair care is still a work in
progress. There are plenty of opportunities that lie beyond the
ingredients list that brands are addressing. Products highlighting
safe formulations, sustainability, eco-friendly packaging, and
ethical claims are just a few ways brands are occupying this space.
Sozio Clean Fragrance
REDKEN DRUNK ELEPHANT RAHUA Sozio has created its own CLEAN FRAGRANCE label.
Nature + Science Hair Care Voluminous Shampoo Ask us about our Clean presentation to find out more!
Collection Collection
20TRENDS - spotlight
INCLUSIVE DESIGN & ACCESSIBILITY WITHIN REACH
Herbal Essences creates bottles with tactile differences to aid the visually impaired
There are 253 million people around the world who are vision impaired, yet only 4% of businesses are actively creating
products with disabled people in mind. In observance of World Sight Day on October 10, 2019, Herbal Essences is
expanding the brand’s use of tactile markings and embracing technology like Alexa and the Be My Eyes app, making
hair care easier for people with low to no vision. These new tools make it easier for everyone to browse Instagram,
shop, shower and even style their hair.
Last year, Herbal Essences was the first mass hair care brand in North America to introduce tactile markings designed
to help differentiate between shampoo and conditioner for those with a vision impairment. This innovation was
spearheaded by Sumaira “Sam” Latif, P&G’s Accessibility Leader, who has been with the company for over
18 years and is herself blind.
Source: Business Wire
21FRAGRANCE
olfactive trends
Sozio analysis
from the ocean
from the land
3 from the garden
the hair necessities
22FRAGRANCE - olfactive trends
Top 5 Fragrance Groups for Hair Care
(% by Variants, USA, 2017-2019)
Citrus Fruity
3% 2% Most Popular
Fragrance Components in Hair Care
Floral
12% ARGAN COCONUT SHEA BUTTER ALOE/ALOE VERA
Green/Herbal/Woody
49%
Gourmand/Edible
34%
• Green/Herbal/Woody scents tie into the idea of simplistic ingredients. Fragrances like green tea, aloe, ginseng,
and bamboo are not only straight-forward but they double as conveying purity, safety, and naturalness.
• Similarly, Gourmand/Edible scents in hair care products usually contain familiar ingredients such as coconut,
honey, and shea butter which resonate well with shoppers.
* Hair Care includes Shampoo (anti-dandruff formulas & dry shampoo), Conditioner (leave-in & rinse-out) and Hairstyling products (hairspray/spritz, gel, mousse,
cream, oil, putty, & other texturizers)
Source: Mintel, GNPD
2324
FRESH
F L OR A L/F R U IT Y
C IT R U S
FRAGRANCE - Sozio analysis
GR E E N /A R OMAT IC
GOU R MA N D
WOOD YFROM THE
OCEAN
Ocean-dwelling ingredients serve as the inspiration for this wave of fragrances
that mimic the fresh, salty and marine-like nuances from the depths below.
LOVE BEAUTY & PLANET
Marine Moisture
Shampoo
LOVE BEAUTY & PLANET NYMN
Deep Detox Sea Minerals
Shampoo Shampoo
25FRAGRANCE - from the ocean
Top
Sea Salt, Bergamot,
Petitgrain, Clary Sage, Orange Zest
PURIFYING Middle
Orris Root, Geranium Flower,
SEA
Lavender, Rosemary
LIQUID Base
GREEN
Tonka Bean, Cashmere Musk,
PEARL Vanilla Orchid, Patchouli QUENCH
Benefits:
Sea Salt: Great for exfoliation, as it can
remove dead skin cells from the scalp.
Top Top
Coconut Water, Crisp Melon,
Tropical Citrus, Pineapple Sea Greens, Ripe Pineapple
Middle
Nectarine Blossom, DEEP Middle
White Florals,
Water Lily, Coastal Breeze Violet Blossom
Base
WATER Base
Mineral Musk, Black Coconut,
Soft Amber DETOX Creamy Musk
Benefits: Benefits:
Liquid Pearl: Rich in amino acids and Sea Kelp: A natural source of zinc, iron, and
enzymes, promotes healthy cell growth. calcium, kelp has the ability to deliver
essential nutrients to the hair.
26FROM
THE LAND
Scents inspired by the vast and rich biodiversity all throughout our planet.
HAIR FOOD
White Nectarine & Pear
Shampoo
OGX GARNIER FRUCTIS
Golden Turmeric 1 Minute Hair Mask
Shampoo Goji Extract
27FRAGRANCE - from the land
Top
Quince,
Anise, Orange Zest
VA-VA Middle
Night Blooming Jasmine, SILKY
Lily of the Valley, Iris
VOOM Base
SPICE
Black Tonka, Arabica Coffee,
VIOLET Vanilla, Patchouli, Sandalwood CHAI
Benefits:
Coffee Fruit: Contains a form of B5 vitamin
that moisturizes hair by retaining water.
Top Top
Clementine, Bergamot, Mandarin Peel,
Blood Orange, Sparkling Bergamot Pineapple, Peach Nectar
Middle
Violet Petals, Pink Peony,
COCOA Middle
Lush Lily, Almond Blossom,
Heliotrope, Beach Rose Gardenia, Coconut Milk
Base
FLOWER Base
Tonka Bean, Vanilla Musk, Sugared Tonka, Spiced Vanilla,
Sandalwood, Amber BOOST Sandalwood, Olibanum, Patchouli
Benefits: Benefits:
Vanilla: Nourishes hair, making it Coconut Milk: High in lauric acid, its known for
silky and shiny. its ability to penetrate and strengthen hair.
28FROM
THE GARDEN
Aromatic botanicals that revive, refresh and rejuvenate the hair.
PACIFICA
Rosemary Mint
Scalp Treatment Serum
ACURE AVEENO
Juice Cleanse Super Greens Fresh Blends
& Adaptogens Shampoo Shampoo
29FRAGRANCE - from the garden
Top
Pink Grapefruit, Orange Zest,
Pink Lady Apple, Basil, Spearmint
REFRESHING Middle
Dewy Camellia,
BOTANICAL
Violet, Wild Rose
CUCUMBER Base
BLOOM
SEED Sugarwood,
Cloud Musk, Tamarind ESSENCE
Benefits:
Mint: Offers antimicrobial properties,
which aid in scalp issues like dandruff.
Top Top
White Tea Leaves, Sweet Basil,
Cucumber, Tart Lemon Lemon Zest, Petitgrain
Middle
Cyclamen, Apple Blossom,
WILD Middle
Blue Violet, Hemp Flower,
Muguet, Geranium Leaf, Dewy Peony Cardamom, Nutmeg, Clove Bud
Base
MINT Base
Galbanum, White Cedarwood, Cedarwood, Cashmere Musk,
Musk, Peach Tree RECOVERY Vetiver, Sandalwood, Tonka Bean
Benefits: Benefits:
Cucumber: Nutrients found in cucumber Hemp Flower: Rich in omega oils which
stimulate hair growth. help produce the chemicals needed
for stronger and thicker hair.
30THE HAIR
NECESSITIES
Hair perfumes that are formulated specifically for your mane, adding a subtle
and long-lasting fragrance.
BUMBLE & BUMBLE
Invisible Oil Fragrance
for Hair and Body
PACIFICA DOVE
Perfumed Hair Between Washes
& Body Mist Hair Perfume
31FRAGRANCE - the hair necessities
DREAM POPPY
CHASER: CROWN:
PEONY + WILD PETALS +
CASHMERE MUSK CRISP APPLE
Top Top
Bergamot, Lemon Peel, Grapefruit, Bitter Orange,
Petitgrain, Cassis Crisp Apple, Mosa Mint, Soft Greens
Middle Middle
Lily of the Valley, Peony, Wild Petals,
Dewy Jasmine, Plum Blossom Bergamot Blossom
Base Base
Cedarwood, Sandalwood, Sheer Musk,
Cashmere Musk, Vetiver Blonde Woods
32∙ Perfume your world ∙
Europe, Africa
and Middle East
Sozio SAS
6, Rue Barbès - CS80050
92532 Levallois-Paris cedex - France
Phone: +33 (0) 1 81 93 00 60
Fax: + 33 (0) 1 81 93 00 98
Latin & North America
Sozio Inc
51 Ethel Road West
Piscataway, NJ 08854 USA
Phone: (+1) 732 572 5600
Fax: (+1) 732 572 0944
Asia
J&E Sozio Asia Ltd
Unit C6, 15/F, TML Tower
No.3 Hoi Shing Road - Tsuen Wan, N.T.
Hong Kong
Phone: (852) 2111 0842
Fax: (852) 2111 0942
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