Fully operational Jewellery Ecommerce Platform - In Liquidation - Ready to take over and make profit from day one - Hymans ...

In Liquidation

       Fully operational
Jewellery Ecommerce Platform
       Ready to take over and
      make profit from day one.

Benefits Summary
•   Launched in 2002, now operational for 16 years.
•   90,000 plus fully subscribed Club members with email
    addresses
•   More than 4000 products online
•   More than 15,000 deep etched product photos
•   3 Brands with Trademarks
•   Multiple, very valuable domain names
•   Ability to expand into Gold and other complimentary
    product lines
•   Artwork & collateral for hundreds of digital campaigns
•   Significant quantity of stock also available to support
    online platform – presently being sold at significant
    retail margins through the platform
•   Long established and mature product supply chain
•   More than 12 months supply of presentation packaging
•   Fully operational fulfillment centre
•   IT system including hardware and software licenses
•   Designed and implemented by leading jeweller and IT
    specialist with 40+ years experience

Brands, Trademarks & Logos

•   Butterfly Silver

•   Butterfly Memories

•   Khafra

•   Butterfly Club

•   Look fabulous, Create a flutter

Domain Names
•   butterflysilver.com.au
•   butterflysilver.biz
•   butterflysilver.co
•   butterflysilver.info
•   butterflysilver.net
•   butterflysilver.net.au
•   butterflygold.com
•   butterflygold.com.au
•   butterflyjewellery.com.au
•   butterflymemories.com.au
•   khafra.com.au
•   silverbutterfly.co
•   silverbutterfly.com.au

•   Quality loyalty program

•   > 90,000 active members

•   Designed to entice return visits and reward
    frequent shoppers

•   High customer engagement and retention

•   Customer purchase history

•   Registered Trademark

Exclusive
Trademarked Brand
Designed and developed in‐house

                Customizable glass
                lockets and charms

Exclusive Trademarked Brand
                                             Designed and developed in‐house

•   Jewellery for today’s man.
•   Named after an Egyptian King ‐ strong,
    bold and confident.

Target Audience

                                Women 16‐54 for themselves

                                    Women 35+ for gifts

                            Males 18‐34 for themselves & gifts
•   Propensity to spend

•   Fashion savvy          Body Piercing ‐ male or female 16‐34

•   Enjoys shopping

•   Looks for style and value

•   Value conscious

•   Quality aware

•   Likes to treat themselves regularly

Product Focus

•   Products which are more fashion oriented than
    mainstream jewellers while maintaining the quality
    and durability of real jewellery.

•   Utilising a just‐in‐time frequent purchasing model
    that allows the prediction of fashion trends and
    product performance monitoring to maximise
    stockturn.

•   A customer presentation which is positive and
    product proud providing strong choice and clear
    differentiation from competitors.

Sales Collateral

•   Attractive, high quality packaging which rivals
    that of mainstream and up‐market jewellers

•   10 sizes to suit all products

•   Separate range for ladies and mens jewellery

Fulfillment Facility

•   Efficient storage with easy product selection to minimise
    fulfillment time when preparing orders

•   Only 100sqm utilised, can be run from anywhere

•   Fully barcoded products for fast processing and stock taking.

•   All roles documented with procedure manuals

•   All technical roles are or can be easily outsourced

•   IT system has remote access functionality so it can be used,
    monitored and supported from anywhere in the world.

Expressions of Interest

Hymans Valuers & Auctioneers on behalf of the Liquidators
of Butterfly Silver Retail Pty Ltd (In Liquidation), Butterfly
Silver Franchising Pty Ltd (In Liquidation) & Butterfly
Silver Leasing Pty Ltd (In Liquidation) is seeking expressions
of interest for the ecommerce business in one line.

Key Dates

Friday 4 May 2018 – Expressions of Interest Close
Friday 11 May 2018 – Final Offers to be Submitted

Contact Details

James Rouse
Director
Hymans Valuers & Auctioneers
Level 8, 410 Queen Street, Brisbane Qld 4000
Phone: 07‐3102 7812 / 0424 199 604
Email: jrouse@hymans.com.au

Disclaimer
WARNING: This information memorandum is provided to you as a potential buyer of the
business on the basis that you read, understand and agree to the following disclaimer.

1. By receiving the information in this memorandum/profile, you acknowledge that:
(a) all information in this memorandum was provided to Hymans Valuers & Auctioneers by
the seller or the seller’s representatives;
(b) Hymans Valuers & Auctioneers does not endorse or verify the information in any way and
is merely passing on the information as the seller’s agent;
(c) you should satisfy yourself as to the truth and accuracy of all information about the
business given to you by Hymans Valuers & Auctioneers by making your own inquiries and
obtaining your own accounting, financial and legal advice;
(d) Hymans Valuers & Auctioneers has no authority to make any representation or give any
warranties whatsoever in relation to the business;
(e) Hymans Valuers & Auctioneers is not qualified or competent to give any opinion or advise
on whether any information about the business
provided in this memorandum:
(i) truly or accurately represents the business’ historical and current performance;
(ii) may be relied upon when considering the future performance of the business;
(f) Hymans does not accept any responsibility whatsoever for the information.

2. By receiving the information in this memorandum, you agree:
(a) not to hold Hymans Valuers & Auctioneers responsible for any inaccuracies with the
information or liable for any loss or damage suffered as a result of the information not being
true or accurate;
(b) not to provide any information in this memorandum to any third party without the
express written consent of Hymans Valuers & Auctioneers and, only if such consent is
provided, to provide a complete copy of this information memorandum, including this
disclaimer;
(c) to indemnify Hymans Valuers & Auctioneers for any loss or damage it suffers as a result of
any third party (to whom you provided any or all of the information in this memorandum)
relying on the information in this memorandum.