FOR A WORLD FREE FROM HUNGER 2021-25
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FOR A WORLD FREE FROM HUNGER 2021-25 UK STRATEGIC PLAN
WHO WE ARE OUR VISION Action Against Hunger is a humanitarian For a world free from hunger. and development network that has For a world in which children and been at the forefront of the fight adults have access to sufficient against hunger for the last 40 years. We nutritious food and clean water and are a needs‐driven and rights‐based are able to attain these with dignity. organisation with a primary focus on No child should ever die from hunger targeting the most at‐risk populations. and severe undernutrition should be Action Against Hunger is an international eradicated. non‐government organisation (INGO) focused on reducing and eliminating OUR MISSION hunger and malnutrition. Each year our Our mission is to save, improve and network provides’ treatment to over protect lives by eliminating child 600,000 acutely malnourished children, hunger through the prevention, making us the leading international NGO detection and treatment of in treating acute malnutrition. undernutrition, especially during and Our technical expertise, based on after emergency crises caused by research, mass data analysis and situations of conflict, displacement, collaboration with scientists and poverty, discrimination, inequalities or government ministries over 40 years, is natural disasters. internationally recognised and respected. From crisis to sustainability, we tackle We create innovative responses to treat the immediate, underlying and root life-threatening malnutrition. We protect causes of undernutrition and its effects livelihoods and improve long‐term food through a multi‐sectoral approach. security. We do this by developing revolutionary nutrition products and By designing our programmes with field‐testing treatment protocols. These local communities, integrating them have become international best practices into national systems, and working in treating and preventing undernutrition with partners, we further ensure that of adolescents, pregnant and lactating short‐term interventions become women, new-borns, and young children. long‐term solutions.
1IN 9
GLOBALLY
WE’RE
46
FIGHTING
HUNGER
IN PEOPLE ARE HUNGRY
COUNTRIES
AROUND THE
WORLD
UNDER CURRENT TRENDS,
840 MILLION
PEOPLE WILL FACE HUNGER BY 2030
ACTION AGAINST HUNGER UK HAS
THREE AMBITIONS OVER THE NEXT 5 YEARS
SAVE CHILDRENS’ PROVIDE EXPERTISE BE AN INFLUENTIAL
LIVES AND EVIDENCE AND TRUSTED VOICE
We will save the lives We will provide high quality, We will be an influential and
of 500,000 severely data-led technical expertise trusted voice in the UK
malnourished children and and evidence to improve on global hunger and
support a further 9.5 million the response to and the nutrition issues.
people vulnerable to mitigation of food crises and
food crises. undernutrition.OUR
PRIORITIES
AT OUR CORE WE RESPOND
TO HUNGER CRISES
This is Action Against Hunger’s starting point and where our
expertise is grounded. Our strategy is to build from this core
strength, continually broadening our technical capabilities on
issues central to our mission.
We will use the growing recognition of our reliable and expert
technical services to expand our offering and partner with more
actors, funders and decision-makers in the fight against hunger.
Our increasing evidence-based knowledge and expertise
gives us a powerful voice to engage the public and influence
government to deliver more action on hunger.
A strong voice and a high profile will drive more support from
individuals and partners as we seek to grow more diverse
and sustainable income streams.WHAT
OUR TECHNICAL EXPERTISE AND SERVICES THE VOICES OF AFFECTED COMMUNITIES OUR UK FOOD CRISIS RESPONSE
As our role as an INGO evolves and adapts to We will bring the voices of affected communities With food poverty reaching crisis levels in the UK,
today’s global challenges and opportunities, we to the forefront of our external communications, we will use our expertise and experience of working
WE WILL
will continue to prioritise sharing our knowledge connecting them more closely with the UK public. with partners to help some of the most vulnerable
and expertise. We will build on our status as the We will develop a human-focused approach on UK households access healthy, nutritious and
technical experts on nutrition and monitoring, hunger issues, showing and demonstrating the affordable food.
evaluation, accountability and learning (MEAL), impact of our activities through the eyes of those
FOCUS ON
both externally and within the Action Against we help. By 2025, we will have…
Hunger network. J Assisted thousands of households affected
By 2025, we will have…
By 2025, we will have… by food poverty in London, the Midlands and
J Become the experts at building in-country Manchester through partnerships with local
J Scaled up and strengthened our existing communication capacity for the network community-based organisations
expertise in our current services and in the
optimisation of Nutrition Information Systems
J Integrated the voices of affected communities J Cultivated an engaged political audience and
for governments into our advocacy joined existing campaigning groups
J Developed our expertise in analysis of food
J Created powerful, inspiring and stand-out J Established a response-first approach, consistent
systems narratives and propositions with our overseas programmes
J Globalised the MEAL model by decentralising the
expertise to regional hubs
OUR VOICE AND INFLUENCE OUR FINANCIAL SUSTAINABILITY OUR DIGITAL OFFERINGS AND INNOVATION
We will use our frontline experience and expertise We will need significant investment for the fight We will prioritise the development and innovation
on hunger to inform the UK government and other against hunger to fund our strategy and achieve our of our digital expertise, products and channels.
decision makers’ strategies and policies further ambitions. Growth, diversification and sustainability With the increasing opportunities that digital
establishing Action Against Hunger as a leading will be driven across both our public and private technology offers, this will be key to increasing our
expert and advocate on global hunger, malnutrition income. profile, engaging new and existing support, and
and their causes. transforming the way we transfer knowledge and
By 2025, we will have… evidence to those on the frontline of driving change
By 2025, we will have… in the fight against hunger.
J Grown total annual programme funding from
J Established ourselves as a key reference point on £34m to £53m By 2025, we will have…
hunger for political decision makers
J Established private fundraising at 25% of our J Invested in new interactive and digital
J Had a tangible impact across the critical UK aid total income experiences that demonstrate our impact
and foreign policy agendas
J Secured funding for at least 20 large-scale J Developed approaches and strategic
J Generated evidence on the drivers of hunger to projects each year partnerships to pilot innovative MEAL solutions
inform policy-makers and the UK public
J Established a high performing eco-system of
digital channels, solutions and information
systems
J Globalised the MEAL model by decentralising the
expertise to regional hubsSTRATEGIC PARTNERSHIPS PRODUCT DEVELOPMENT AND
INNOVATION
OUR
J Deeper, strategic partnerships in data
management, visualisation and research J Partner with the private sector, think-tanks
and research centres in the UK to innovate
STRENGTHS
J Longer partnership agreements for services on research and programming: Differentiate
J High-profile strategic partnerships with our technical assistance offering through
foundations, businesses and universities innovative solutions
J Focal point for civil society collaboration J Develop new digital fundraising products to
and partnering on nutrition We will focus on building our recruit a large number of individual donors
J Develop bilateral agreements with Action
organisational capabilities in six priority
Against Hunger Network members areas to achieve our goals.
VALUE / BRAND PROPOSITION
J Expand expertise and capabilities in
communication to drive effective public
PEOPLE, TALENT AND CULTURE
engagement and advocacy while maintaining
J Promote and sustain a culture that a strong focus on maximising both the public
attracts and retains the right talent and and institutional donors’ experience
capabilities to fulfil the demand for
J For example, translating complex, technical
different skills, experience and expertise
topics into easily-understandable, meaningful
which will enable Action Against Hunger
messages for the public on hunger and
to innovative and drive change
malnutrition issues; amplifying voices of local
J Open our recruitment policies to people; and investing in visual experiences
international staff
J Building capacity in LMICs to equip and
empower them for local-led, evidence-based
advocacy
TECHNOLOGY, IP AND DATA
J Strengthen internal technological and
data analytics capabilities through CUSTOMER EXPERIENCE
increased investment
J Build a record of high satisfaction feedback from
J Take on a data-led approach and build donors, supporters and our services’ clients
effective knowledge management to
J Action Against Hunger UK should be highly
strengthen our offerings in the future
rated as a trusted, highly effective and reliable
J Utilise the large volumes of internal data organisation, which delivers high-quality projects
currently available to differentiate our core and services. Customer experience becomes a
product and offer a unique service core competitive advantage.FOR A WORLD FREE FROM HUNGER KEEP UP-TO-DATE
FOR FOOD. Follow us on:
AGAINST HUNGER AND MALNUTRITION. @actionagainsthungeruk
FOR CLEAN WATER. @AAH_UK
@ActionAgainstHungerUK
AGAINST KILLER DISEASES.
Action Against Hunger UK
FOR CHILDREN THAT GROW UP STRONG.
Visit our website:
AGAINST LIVES CUT SHORT. actionagainsthunger.org.uk
FOR CROPS THIS YEAR, AND NEXT.
AGAINST DROUGHT AND DISASTER.
FOR CHANGING MINDS.
AGAINST IGNORANCE AND INDIFFERENCE.
FOR FREEDOM FROM HUNGER.
FOR EVERYONE.
FOR GOOD.
FOR ACTION.
AGAINST HUNGER.
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