The myBBC Story - Sign in - Accenture puts security at the heart of myBBC's digital user experience.
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The myBBC Story
Accenture puts security at the heart of
myBBC’s digital user experience.
Sign in
THE MYBBC STORY SOLUTION solution, and have been integrated
across all of BBC online including BBC
In the digital age, the BBC’s mission To deliver the new platform, News, BBC Sport, BBC Weather and
to ‘inform, educate and entertain’ Accenture partnered with ForgeRock, BBC iPlayer as well as on web, mobile
remains as important as it’s ever been. a leading provider of customer-facing and tablets that require sign-in to
But how people use the BBC, interact digital identity solutions. Following access content and personalisation
with it online and use digital channels a competitive tender for an internet features. Users can now personalise
for viewing catch-up content on scale consumer identity solution, the and organise their experience in
different devices is a huge change. joint proposal was selected in early a highly secure environment. An
myBBC is, in many ways, the future 2015, and work started in July. advanced identity capability gives
of how all of the BBC’s audience will the BBC free rein to develop its
eventually engage with its content and myBBC needs to underpin the whole digital strategy and extend viewers’
services. Not only does digital offer of BBC online as well as marketing and experiences, preferences and choices.
the chance to reach and communicate audience activities. Accordingly, the
with audiences in many different new identity solution – BBC Account
ways, it also opens the possibilities of – had to do the same, making sure HOW WE DELIVERED
building truly one-to-one relationships. that everything about the online user
BBC Account was a highly
And at the core of achieving that goal experience works seamlessly from
collaborative project. Accenture’s
is the ability to support a unique online user registration and single sign-in.
leading digital and security
identity for every one of the many But identity is not simply about access
capabilities, the best-of-breed digital
millions of BBC service users. management. myBBC required fine-
identity platform from ForgeRock,
grained identity capabilities to enable
Phil Fearnley, Director of Homepage and and the BBC’s architecture, user
personalisation, multi-device support,
myBBC outlined this vision, describing a experience and front-end expertise
parent-child permission settings,
personal BBC tailored to the individual, formed a powerful delivery team,
portable ‘pick up where you left off’
with identity as the core organizing giving the BBC the skills required, and
session management, and advanced
principle: “We are transforming the BBC the confidence it needed to handle
consent management to ensure
online – this time to focus on you, the users’ personal information.
data privacy. These capabilities are
viewer… So we will invite you to register all underpinned by the ForgeRock
with us and sign in. By signing in, we will
be able to find out about your interests
tastes, preferences and consumption
patterns so that we can help you
discover more content. We’ll learn from
you and recommend things you may
love, to bring you even greater value.”
OPPORTUNITY
As the BBC moved forward with “The BBC is rapidly transforming
their business by securely
myBBC, it became apparent that connecting millions of customer
managing unique user identities at identities across the digital world.
scale would become an ever more Built on the ForgeRock Identity
critical capability. myBBC achieved its Platform, the new BBC Account
initial launch using an existing identity delivers the highly personalized,
relevant and secure experience to
management solution. But in order to drive digital customer engagement.”
ensure that it could grow in-line with
Mike Ellis, CEO of ForgeRock
myBBC’s evolution and rapidly rising
adoption, the BBC realised it needed
a new, next generation identity
platform that could also meet new
privacy and access requirements.
The new platform would also have
to be able to expand and scale as
the BBC’s digital user base grows,
with frictionless, secure access a
key element of the digital customer
experience myBBC provides.
“We brought the best thinking
of Accenture, combining
our world-class digital and
security expertise, to provide
an innovative approach to cloud
With people based in the UK and India, language. And extensive use of deployment. This gives myBBC
work began in July 2015 and swift standard APIs in the build means new the resiliency, scalability and
progress was made to launch the new applications can be easily adapted trusted infrastructure to respond
rapidly to unpredictable traffic
platform in late September. A robust and integrated, creating a seamless and user load, while keeping
solution, at scale, was essential to transition to the new platform. And users’ personal data secure.”
handle one of the BBC’s highest-profile this, for example, will give the BBC
Kelly Bissell, Global Managing
digital events: the start of voting for its increasingly sophisticated abilities Director, Accenture Security
hit show Strictly Come Dancing. That to enable and restrict new services
was one of the first real tests to put the according to changing licensing
new platform through its paces after requirements over time. It really is a
launch, when people signed in to vote platform built for the future.
on the show, creating an instantaneous
peak in traffic that placed big demands
on the new system. RESULTS
myBBC’s new identity platform is For the people at the heart of the BBC’s Phil Fearnley summed up the project’s
highly innovative, and its innovation services – its audience– the new BBC impact: “The BBC Account platform is
is matched by the technology Account platform offers much more the backbone supporting a seamless
supporting it and the way that we than just a standard sign in process. user experience that delivers supreme
worked to deliver it. Automation was Rather than providing a barrier, the ease of use and convenience in
a key feature of solution deployment, BBC’s identify platform is a digital user a personalised, private setting.
enabling 99.95% availability. We’ve experience in its own right. The new Together with the BBC, Accenture
delivered a hugely responsive, future- identity infrastructure implemented and ForgeRock have provided
ready cloud-based infrastructure by Accenture, ForgeRock and BBC the technology that’s enabling
that is able to resize itself according architecture and engineering teams is us to create 21st century digital
to the variations in user load. It’s powering a wide range of new features experiences for BBC audiences. The
also ‘self-healing’ so that when a and capabilities for myBBC viewers, BBC Account is a major step in the
problem is detected the infrastructure and enabling the BBC to fulfil core digital transformation for the BBC, it
automatically starts fixing itself. tenets of its royal charter. It has the is the gateway to a better richer and
We used an IBM Watson chatbot to ability to shape a more personalised more personalised experience of
manage and deploy infrastructure, BBC experience, support users across everything that the BBC has to offer.”
which means that the solution can all of their connected devices while
understand commands in human keeping its audience’s personal data
safe and secure.
THE NEW BBC ACCOUNT AT A GLANCE
The ability to support millions of users at once is fundamental. The new platform is designed to handle both a huge volume of
users, and sudden peaks in demand in response to specific events on the BBC:
Millions of existing The system supports Following extensive In a matter of
user accounts have thousands of user performance minutes the platform
been successfully sign-ins, new user testing and infrastructure can
transitioned to the sessions and access optimisation, the automatically scale
new platform control decisions platform has been to many times its
every second proven to handle business-as-usual
tens of thousands capacity
of requests per
second in response
to peak demand
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sustainable value for their stakeholders. With
more than 394,000 people serving clients
in more than 120 countries, Accenture drives
innovation to improve the way the world works
and lives. Visit us at www.accenture.com.
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