Ramadan Programs and Services 2021 - Makassed Philanthropic Islamic Association of Beirut
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Makassed Philanthropic
Islamic Association of Beirut
Ramadan Programs
and Services
2021
1
Table of Contents
Donor appreciation 3
Achievements’ breakdown 4
“Offer your Zakat during the month of goodness” campaign 4
Hot meals, Eid Maamoul, and in-kind donations 8
Ramadan food parcels 11
Our tent is a feast of goodness 12
My sweater is yours “Eid feels better in a new outfit” 14
Ramadan distributions summary: 15
Donations 15
2
Donor appreciation
Al Makassed Philanthropic Islamic Association of Beirut would like to extend its sincere
appreciation to its donors for their generous continuous support and contributions. Al
Makassed was able to respond to the ever-increasing number of aid seekers and has
reached over 20,000 families in urgent need of humanitarian assistance, to help ease
up their silent suffering during the holy month of Ramadan.
3
Achievements’ breakdown
Lebanon is enduring its worst socio-economic crisis since the Lebanese civil war,
exacerbated by the Covid-19 global pandemic, and the 4th of August Port of Beirut
explosion -ranked as the third-largest explosion in modern history-. This crisis caused
severe disintegration to the societal fabric and deterioration to human-living conditions
that left thousands of families below the poverty line with little to no access to basic human
rights and needs. Amid this crisis, Al Makassed Islamic Philanthropic Association’s sectors
have intensified their efforts to achieve its core mission, and fulfill its humanitarian duty
during the month of Ramadan under the zakat campaign and projects.
“Offer your Zakat during the month of goodness” campaign
The Fundraising and Development Unit at Al Makassed Philanthropic Islamic Association
has launched the “Offer your Zakat during the month of goodness” Ramadan campaign,
to raise awareness and incentivize people on the importance of Zakat. Zakat, the third
pillar of Islamic Belief, is a charitable act, where people who fit certain financial criteria
donate 2.5%, A fraction of their savings to the neediest.
.﴾ ح ِكي ٌم ُ َ ّ للا و
َ َللا َعلِي ٌم
َّ َ يل َفر
ِ يض ًة ِم َن َّ َّ ْ َ ُ ُ ُ َ َّ ْ َ ِ ين وَالْع
ِ َاملِي َن َعليْ َها وَال ُمؤَلف ِة قلوبُه ْم و َِف الرِّق
ِ ِاب وَال َغار ِ ِمي َن و َِف سَ ب
ْ َ ُ ْ ُ َ َّ َّ
ِ ِ ِللا وَابْ ِن السب
ِ يل ِ ﴿ إِنمَا الص َدقات لِلفقرَا ِء وَالمَسَ ا ِك
4
The 2021 Ramadan Campaign focused on three social aspects to help meet demanding
social needs:
u “Teach your children who are unable to pay their tuition fees” is dedicated to cover
tuition fees for needy students at Al Makassed Schools across the Lebanese territory.
u “Treat your needy patient” is dedicated to treating Al Makassed General Hospital
patients, in particular within the “ Hematology, Oncology and Bone Marrow Transplant
Department”, “ Neonatal Intensive Care Unit (NICU)”, and “Covid-19 Unit” patients’.
u “Stand Up for Your Country” is dedicated to providing food parcels, warm meals,
clothes, hygiene kits to vulnerable families to reduce the negative impact of the socio-
economic crisis, currency devaluation, and hyper-inflation.
The marketing team at Al Makassed Association designed a tailored logo that showcases
the objectives of Zakat, Ramadan’s spirit, and guides users on donations’ means through
online and offline channels, particularly through the website link :
Https://www.Makassed.Org/donations/
Advertising
Advertisements were produced as follows:
u Warm greetings shared on social media
platforms;
u Ramadan imsakia;
u Promotional video on Zakat and means
of donations to the Association;
u Ramadan activities’ leaflets (packing and
distributing food parcels, and Iftar meals);
5
u Ramadan activities’ leaflets (preparing and distributing iftar meals);
u Ward Al Makassed Kitchen’s Ramadan menu leaflets;
u Charity and benevolence awareness leaflets;
u Volunteers and Ward employees’ appreciation leaflets for their efforts.
6
Selected media:
The following media channels were adopted to broadcast the campaign:
u Social Media applications (Facebook, Instagram, YouTube, Twitter);
u Al Makassed’s Website (www.Makassed.Org);
u Local TV channels (MTV – Jadeed – Future);
u Local R`adio broadcasts (Al Sharq Radio);
u E-mail;
u Whatsapp messaging;
u Roadside billboards in Beirut areas;
u Donation boxes (ABC Mall Verdun);
u Crowdfunding campaign over a regional platform https://yallagive.Com
7
Hot meals, eid maamoul, and in-kind donations
During the holy month of Ramadan, Ward Al Makassed’s center, through its industrial
kitchen, has cooked and distributed fresh meals consisting of a main dish, soup, salad,
and desserts, to the neediest families. Distributed warm meals had 3 serving sizes:
u Large serving: serves a family of 5+
u Medium serving: serves a family of {2-4}
u Small serving: serves a family of {1-2}
Nb: meal servings are double in size
Beneficiaries exceeded 1,100 families/day; adding up to 23,100 distributed hot meals
during the month of Ramadan, with more than 15,000 registered families at Ward Al
Makassed Center.
8
Aside from warm meals, 460 kilograms of Maamoul, more than 1,000 bags of bread
distributed twice/week reaching a total of 18,000 bags of bread, 2,100 kilograms
of meat, 2,250 KGs of soap out of which 250 KGs were distributed in Tripoli, were
distributed during Ramadan as a generous donation from the President of Al Makassed
Association Dr. Faisal Sinno. Clothing received as a generous donation from Lebanon
Strong Canada - Canadian Relief Campaign were distributed to 3,200 individuals before
Eid Al Fitr.
9
As the yearly Ramadan ritual, Al Makassed Volunteers’ Unit joins efforts with Ward Al
Makassed Center to provide a helping hand in warm meals distribution. 30 Volunteers
participated in the following tasks daily:
u Chef assistance in meals’ preparation and rationing
u Meals packing according to servings’ size
u Hot meals’ distribution to families
10Ramadan food parcels
8,129 Food parcels were distributed to the neediest families with the generous support
of donors. The volunteers’ Unit handled the packaging, while Al Makassed Scouts were
in charge of the distribution.
Outside beirut within beirut
Ghobeiry saida aramoun bekaa tripoli akkar individ- mayors associa- police employees and work-
uals tions stations ers of al makassed
association
50 150 50 915 994 476 1,140 852 1,625 10 1,867
Total: 8129
It should be noted that 2,329 food parcels were distributed at the beginning of April
2021 before Ramadan.
11Our tent is a feast of goodness
The Beirut Scouts’ Commission launched the campaign “Our Tent is a feast of Goodness”,
which included preparing, cooking, and packing hot Iftar meals, to be distributed and
delivered to the homes of needy families in beirut three days/week throughout the
month of Ramadan. The success of this campaign was due to the efforts of 75 leader
Scouts, ranger scouts, and guides from Beirut Legation.
1- The campaign included individual initiatives at the regiments’ level as follows:
u The “Basket of Goodness” initiative – khalid Bin Al Waleed Regiment, through which
a basket of vegetables was distributed to 15 families weekly;
u The “Parcel of Goodness” initiative – Ali Bin Abi Talib regiment, through which 50
food parcels sufficient for the month of Ramadan were distributed;
u The “Dates and Water” initiative – Khadija Al Koubra Regiment, through which dates
and water were distributed at Iftar time to passersby in several areas in Beirut;
u The “Orphans’ Iftar” initiative – Khalid Bin Al Waleed Regiment and Omar Bin Al
Khattab Regiment, through which Iftar meals were served to 50 fasting orphans;
12u Providing religious lessons in cooperation with Mrs. Sarah Hassouna for the young
boys and girls of abu bakr al-siddiq regiment.
2- At the end of the holy month, the campaign provided support to 120 families as
follows:
u Distribution of 3,000 hot Iftar meals;
u Distribution of 50 food parcels;
u Distribution of 300 vegetable baskets;
u Iftar for 50 orphans;
u Distribution of Eid Maamoul at the end of Ramadan to all families;
u Providing religious lessons weekly to 50 young boys and girls from Beirut Legation.
Public safety and social distancing measures were adopted while implementing all
initiatives throughout the campaign period.
3- Periodic distribution of food parcels by Al Makassed Association to its beneficiaries;
4- Periodic distribution of bread to beneficiaries from needy families;
5- Participation with the Lebanese Scout Union and the Arab Scout Organization in
virtual activities: a course in Designing Innovative Social Initiatives according to UN
Standards; – Virtual Suhoor Night.
13My sweater is yours “eid feels beter in a new outfit”
Eid Al-Fitr, a supreme Muslim holiday is a rewarding time for the fasting Muslims, a
precious learning opportunity to teach young and adults alike the humble feelings of
praise and thanksgiving, and the importance of giving back. Al Makassed Volunteers’ Unit
has maintained the ritual of offering to orphans Eid Al Fitr clothes of their choice. 3,200
Individual have benefited from this project between 2020-2021 distributed as follows:
A total of 3,200 individuals have benefited from this project during the year 2020-
2021, distributed as follows:
This initiative aimed to provide children and parents alike with a warm feeling of
appreciation, care, happiness, and support during Eid Al-Fitr.
The project was implemented over 2 phases:
Preparatory phase:
- Clothes sorting according to ages,
-Packing and hanging them on racks and bars for ease of access, while adopting all
public safety measures and social distancing.
Execution phase:
Children were sorted by volunteers into 2 groups according to their age group and
clothing sizes. The kids physically attended the center and hand-picked their outfits.
These outfits were wrapped and delivered to children’s homes as Eid gifts.
14Ramadan distributions summary
Donations
The total donations provided amounted to lbp 20,095,060,566 during the blessed
month of Ramadan, distributed as follows:
1- Ramdan donations: from 13/4/2021 until 10/5/2021`
13/04/2021 To 10/05/2021; during and 2 weeks prior to Ramadan
Donations Amount in LBP
Financial 142,250,000.00 LBP
Zakat 803,117,877.00 LBP
Iftar meals 190,570,000.00 LBP
Eid maamoul 18,525,000.00 LBP
Adahi 136,452,000.00 LBP
Food stuff donations 1,034,298,000.00 LBP
Schools scholarships 965,490,000.00 LBP
Hospital support 112,454,000.00 LBP
Covid unit and patient’s support 33,217,415.00 LBP
Vaccines 193,351,000.00 LBP
Cancer fund support 45,622,500.00 LBP
Needy patients’ support 219,183,000.00 LBP
In-kind donations 18,125,000.00 LBP
Total 3,912,655,792.00 LBP
152- Donations received since 01 September 2020 till May 10, 2021 (at the begining of
the Makassed fiscal year)
Donations Amount in lbp
Financial 142,500,000.000 LBP
Zakat 803,117,877.000 LBP
Iftar meals 190,570,000.000 LBP
Eid Maamoul 18,525,000.000 LBP
Adahi 136,452,000.000 LBP
Foodstuff 1,419,758,805.000 LBP
Foodstuff tripoli 126,981,000.000 LBP
Aid donations 379,087,500.000 LBP
Schools scholarships 5,939,891,712.000 LBP
Hospital support 4,856,833,420.000 LBP
Hospital aid 232,597,000.000 LBP
Covid unit and patient support 1,102,815,261.000 LBP
Vaccines 193,351,000.000 LBP
Cancer fund support 464,683,991.000 LBP
Needy patients support 540,359,500.000 LBP
In-kind donations 3,547,536,500.000 LBP
Total 20,095,060,566.000 LBP
Time frame
donations amount in LBP
01 September 2020--> 10 May 2021
20,095,060,566.00 LBP
01 September 2019--> 31 August 2020
12,804,039,000.00 LBP
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