Floriade Expo 2022 Growing Green Cities - 14 April 2022 - 9 October 2022
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Floriade Expo 2022
Growing Green Cities
14 April 2022 - 9 October 2022
Welcome!
An eco-friendly life in the city. Sustainably grown foods. Clean energy. A healthy living environment.
Increasing numbers of people are interested in these themes and try to live accordingly in their
everyday lives. These themes have even more undiscovered options and opportunities. They are also
urgent if you consider the fact that by 2050 68% of the global population will live in cities.
The International Horticultural Exhibition Floriade Expo 2022 will show us an optimistic future. It
provides a stage for those that think big both nationally and internationally, innovators and intelligent
types with green solutions that will make our cities increasingly liveable and sustainable as well as more
fun.
Moreover, the Floriade will offer an appealing platform for trade delegations, industry professionals,
business clubs thereby attracting a wide-ranging international audience. The seventh Dutch edition of
the International Horticultural Expo will again have a lot to offer. This living laboratory stimulates your
senses. You will be touched by what you see, smell and taste. The expo is an extraordinary experience.
Inspiring conferences, workshops and exhibitions will be provided, alongside surprising tasting sessions
and an exciting art and cultural programme. Floriade energises and inspires.
Naturally, all this takes place in a beautiful, green environment. We don’t refer to it as ‘the greenest day
out’ for nothing. For six months, from 14 April 2022 onwards, Almere will be the stage for the Floriade
Expo 2022.
A unique day out for two million visitors as well as a unique opportunity for participants, sponsors
or suppliers to share their contributions to the International Horticultural Expo with the world. The
opportunities are boundless. This brochure intends to give you a glimpse of Floriade’s green, energetic,
promising, innovative world. Stay inspired!
Pieter Cloo,
Director Floriade Expo 2022
2 3
International Horticultural
Exhibition Floriade Expo 2022
14 April 2022 - 9 October 2022
For six months, starting on 14
Floriade Expo 2022
April 2022, Almere (NL) will be
is a thematic is held
the stage for the International once every
variation on a
Horticultural Exhibition Floriade
Expo 2022.
World decade
Expo
During the Floriade, the Dutch
horticulture sector, in conjunction is the 600,000 m2
with national and international
7th edition 60
participants, will exhibit green
solutions that can make our
of the International Horticultural
Exhibition Floriade
hectares
cities more fun, liveable and
sustainable.
Prognosis: 2 million visitors
Almere is centrally located in the Amsterdam
Metropolitan area, along the A6 motorway
4 5
Founders
Floriade Expo 2022’s
founders: joining
forces for sustainable,
liveable cities
The Nederlandse Tuinbouwraad
[Dutch horticulture council], the Future urban
Municipality of Almere and the
districts
Province of Flevoland, Floriade Expo
2022’s three founders, have joined
The International Horticultural
forces with a single, communal
Exhibition Floriade Expo 2022
objective: to find systemic innovations
provides Almere with much more
and solutions for sustainable, liveable
than a unique, international
cities.
event. After the Expo, Floriade
site will be redeveloped into
How we aim to do so? By bringing
Hortus: a green, healthy urban
various groups together from around
district for the future.
the globe. They will present their best
horticultural practices to consumers
and colleagues.
6 7
Together with our participants and sponsors
we aim to inspire visitors to live greener,
healthier lives. We will do so using four
sub-themes: “I participate in Floriade Expo
2022 because Floriade not only
Greening the City
contributes to the economic
more greenery
value for Almere, Flevoland
Feeding the City and the Netherlands, but also
improved food supplies
to increasing awareness among
Energising the City (inter) national visitors of the
smarter energy supplies importance of a healthy living
and working environment.”
Healthying the City
more conscious living Jos Vranken, NBTC Holland Marketing
Growing Green Cities
Appealing cities.
Safe and healthy.
Floriade’s theme Growing Green Cities presents the creative,
green, sustainable solutions required to make this a reality.
This theme is more important than ever. By 2050, some 68%
of the global population will live in cities on a mere 2% of the
earth’s surface area.*
8 * Source: UN report https://population.un.org/wup/Publications 9
Greening the City
Immerse yourself in greenery
Green cities are liveable cities. But how do you make
built-up cities greener? Immerse yourself in the
arboretum’s greenery: a living catalogue of trees and
plants. Every species has a demonstrable role it could
play in the cities of the future. A great place for your
organisation to share its knowledge.
Feeding the City
Sustainable food production for and by cities
Food production is no longer the countryside’s
prerogative. It is our pleasure, together with our
participants and sponsors, to present solutions
in the field of experimental agriculture and
horticulture, urban agriculture, artificially produced
food, nutrition, health and sustainable agriculture.
10 11
Healthying
the City
Feel healthy in a
healthy city
People want to feel healthy and actively
participate in society for as long as possible.
Floriade Expo 2022 reveals the search for clean
air, water and soil to help you feel in top shape
Energising
both physically and mentally.
the City
New sources of energy
Sustainable energy solutions are indispensable.
Particularly as the expanding population’s energy
requirements are also increasing. Floriade Expo 2022 will
show visitors new inventions for generating, storing and
saving energy.
12 13
A celebration
of green
The Floriade park will be a celebration of green
and sustainable technology. New technologies for
greenery, food, energy and health will be researched
and implemented at this living laboratory. Visitors
will be touched by what they see, smell and taste.
The park consists of permanent elements and
expo-specific ones. All contribute to Floriade’s four
sub-themes: Greening the City, Feeding the City,
Healthying the City and Energising the City. Inspiring
gardens, conferences, workshops and exhibitions
will be mixed with impressive attractions, surprising
tasting sessions, art and culture. The site will be full
of energy and action. Naturally, all in wonderful,
green surroundings.
14 15
Real estate
Permanent space for learning,
meeting, caring
An important, permanent part of Floriade Expo 2022 is
the real estate that will become part of the new, green
urban district Hortus. For instance, Aeres Hogeschool
Almere [a university of applied science] located on
The Arboretum the Flevo Campus, will – starting in the 2021 – 2022
Always green academic year – provide a healthy, inspiring learning
and working environment for students and staff. The
The Arboretum will
Food Forum Pavilion will become the meeting place
constitute the expo’s
for, among others, producers, students and researchers
green structure as well
collaborating on innovative plans for sustainable future
as that of the future
food supplies. The Flores building, an eye catcher that
urban district Hortus. It
serves a variety of commercial purposes during the
will be an alphabetically
expo will subsequently be sustainably converted into an
organised tree and plant
apartment block.
encyclopaedia that you can
walk through.
What makes this
arboretum extra unique
is that all the trees and
plants contribute to a
healthy, green city.
16 17
Cable car
A ride to the future
An 850-metre cable car link
provides a fast, sustainable
connection between the
southern and northern parts of
the Floriade park. The attraction
not only provides an amazing
view, but also represents an
excellent opportunity to study
Infrastructure the sustainability potential of
Re-using bridges and urban cable cars.
concrete, thereby
integrating greenery
Green bridges are a must in tomorrow’s green city. The
Bruggencampus [bridge campus] Flevoland will display
two bridges during the expo constructed from waste
flows from Almere. The two bridges are part of the new
urban district Hortus’ infrastructure.
“Growing tomatoes on the debris from our
Floriade pavilion isn’t a crazy idea. I love
showing how far you can go with natural
products in the construction industry.”
Lucas de Man, director Biobased Creations
18 19Food outlets and
Art and culture shopping
A park full of energy and Something for everyone
action There are plenty of opportunities for every
visitor to grab a bite or a drink. A range of
Floriade Expo 2022 will provide art and a wide-
restaurants, food trucks and tastings will
ranging cultural programme. Exhibitions, live
offer local products, healthy snacks and
music from classical to jazz, entertainment and
meals. And, for the shoppers among us, there
orchestras. The park will be full of energy and
will be plenty of places to get a Floriade Expo
action.
2022 souvenir.
Alongside a daily theatre and music programme,
visitors will also be able to enjoy (environmental)
art and cinema. Parts of the programme are
specifically for children. For instance, we will be
building a woodland theatre on the Utopia island
where we will create a fun children’s play. There
will also be five very special play areas spread
across the Floriade site.
20 21Participants
Unmissable Floriade Expo 2022 provides the opportunity to introduce two
million visitors to innovations for sustainable cities. National
innovators from and international participants will showcase their concepts for
around the globe working towards green, healthy cities where sustainability and
liveability are of paramount importance. Floriade Expo 2022 will
provide visitors with an introduction to:
Dutch horticulture
Kascomplex
Agroforestry
International participants
22 23Dutch horticulture Agroforestry International
See, smell and taste Where forest and participants
agriculture meet
Dutch horticulture will present innovations and There won’t be just Dutch organisations at
solutions for sustainable, liveable cities. Visitors Agroforestry is a centuries-old form of circular Floriade Expo 2022. Some 40 countries will
will experience horticulture and have their senses farming. Agroforestry is scarcely implemented participate to show off what they have in the field
stimulated by a huge variety of products. Produce in the Netherlands in contrast to other European of one of the expo’s sub-themes: Greening the
horticulture for example will use tasting sessions countries. Agroforestry combines trees and City, Feeding the City, Healthying the City and
to enable visitors to taste fresh vegetables shrubs with agriculture and/or livestock farming. Energising the City.
and fruit. Their visual cortices will enjoy the Kascomplex This combined farming technique can have a
wonderful floriculture. Growers from around A high-tech experience positive influence on biodiversity, soil fertility and National pavilions will present their culture,
the Netherlands will have sent in trees, bushes, landscape appeal. plants, flowers as well as local innovations and
perennials and flower bulbs. These will all be part The Kascomplex or greenhouse complex is the solutions to the rest of the world. In this way we
of the arboretum’s planting and contribute to place for Dutch horticulture in the broadest sense can all inspire each other and share our cultures
sustainable, healthy cities. Furthermore, attention of the term to present itself. The Kascomplex will during Floriade Expo 2022.
will be paid to sustainable production, innovation represent a journey through horticulture. The
and smart utilisation of the means of production. 170-metre long greenhouse will be subdivided
into five parts: the Reception, a High-tech
Greenhouse, an Experiential Greenhouse, a
Technology Innovation Centre and a Greenhouse “Floriade Expo 2022
Restaurant. All-in-all a wonderful stage for the provides a fabulous stage
global presentation of your products. for making people more
aware of the importance of
a healthy working and living
environment.”
Henk Raaijmakers,
de Nederlandse Tuinbouw Raad
24 25Programmes
So much information and so many ideas on a single Knowledge programme for
site is unique. Our special programmes try to
entrepreneurs, scientists
collate and provide access to knowledge.
and government
Educational programmes for During Floriade Dialogues entrepreneurs, scientists
school children and government employees will seek the solutions
and issues they need to create the green city of
The seeds for a sustainable, greener life should be the future. The Floriade Dialogues are organised
sown in the young. Local cooperations will involve several times a year in the run up to Floriade Expo
as many school children as possible in Floriade Expo 2022. Previous editions were held in Almere,
2022. Amsterdam and Beijing.
26 27Floriade Academy
for students After Floriade
Floriade Academy involves young talent
Expo 2022
in the preparations for Floriade Expo
2022. Many students are involved in the Floriade Expo 2022 is more than an exceptional,
organisation as interns, do graduate work international event. After it is over, the International
or are engaged in practical assignments. Horticultural Exhibition will provide Almere with a
They all give the organisation their own new, green, virtually car-free urban district called
inflection and input. A unique opportunity Hortus, alongside a substantial economic stimulus.
for young talent to be involved in a large- New companies and knowledge institutions will base
scale, dynamic project organisation. their operations in Almere. A good example is Flevo
Campus: a leading knowledge and innovation centre
in the field of food issues. Finally, Floriade Expo 2022
will have a lasting effect on the green, healthy city of
Floriade Business Club
“Our research aims to Almere thanks to the expansion of the A6 motorway,
for entrepreneurs who contribute green solutions to the ‘greening’ of the city centre and the refurbishment
aim to be sustainable societal issues. Where better of the Almere Centrum railway station.
and responsible to do so than at Floriade
Expo 2022?”
Floriade Business Club (FBC) is the network
for ambitious entrepreneurs who want to
René Blom, Floriade Academy
grow their business and make the world a
greener place. Entrepreneurs with drive,
who want to do business in a sustainable,
responsible manner and who would love to
contribute to Floriade Expo 2022.
28 29Facts and figures
• International Horticultural Exhibition is a thematic
Floriade •
variation on a Global Expo
7th edition of the International Horticultural Exhibition
Preview Floriade
• Floriade Expo is held once a decade
To already get visitors in • The theme for 2022: Growing Green Cities
the mood for everything • Almere is centrally located in the Amsterdam
Floriade Expo 2022 has to Metropolitan area, along the A6 motorway
offer they can take a peek at
• 600,000 m2/60 hectares
the site Floriade will be built
• Prognosis: 2 million visitors (72% national and 28%
on, where we are currently
international)
laying the foundations
for the new urban district
• Open daily from 14 April 2022 – 9 October 2022
Hortus. Visitors can get an • Duration: six months
impression of the pavilions • 850 metre cable car service
at the visitors’ centre or tour • Excellent food & beverage outlets
the site on board the train • Locations for business meetings at the Floriade Park
service. Floriade Preview
and in the immediate vicinity
will be open until a couple of
• Almere: the Netherlands’ youngest city, situated on
months before the opening
the floor of the former Zuiderzee inland sea at 5.5
in 2022.
metres below sea level
• After the exhibition the Floriade Park will be
developed into the Hortus urban district
30 3132 floriade.com CBR-EN V1.1/4-12-2020
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