Liverpool-Capital of Culture: an interdisciplinary opportunity? - Karl Donert National Teaching Fellow, Liverpool Hope ...
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Liverpool-Capital of Culture: an interdisciplinary opportunity? Karl Donert donertk@hope.ac.uk National Teaching Fellow, Liverpool Hope University Coordinator: HERODOT Network http://www.herodot.net
Liverpool-Capital of Culture: an interdisciplinary opportunity? Four themes: Capital of Culture Liverpool 2008 CoC Research Interdisciplinarity and CoCs
European Capital of Culture Officially: a city designated by the European Union for one year given a chance to showcase its cultural life and cultural development. cities have used the City of Culture year to transform their cultural base and the way they are viewed internationally
European Capital of Culture launched June 13, 1985 by the Council of Ministers initiative of the Greek Minister of Culture Melina Mercouri cultural and socio-economic impact (Garcia, 2005) major events can be used for widespread urban regeneration (Garcia, 2004) García, B. (2005) “De-constructing the City of Culture: The long term cultural legacies of Glasgow 1990” in: Review Issue of Urban Studies, 42, 5/6, 1-28 García, B. (2004) “Urban Regeneration, Arts Programming and Major events: Glasgow 1990, Sydney 2000 and Barcelona 2004” in: Gibson, L. & Stevenson, D. (Eds) Special Issue of the International Journal of Cultural Policy: Urban Space and the Uses of Culture (vol 10, n 1) (pp. 103-118)
Liverpool - Capital of Culture Years 2003 - Celebrating Learning 2004 - Faith in One City 2005 - Sea Liverpool 2006 - Performance (Sports, Art, Business) 2007 - 800th Birthday 2008 - European Capital of Culture 2009 - Environment 2010 - Innovation
Liverpool Capital of Culture 2008: goals Positive place marketing ‘Rocket Fuel’ for regeneration Increase in investor interest and confidence 14,000 jobs supported over £2bn investment in the city to support Capital of Culture at least 1.7 million extra visitors by 2008 World Discovery Centre – a huge arts and heritage centre
Liverpool 2008: Main Objectives world class programme of artistic events re-position the city sustainable template for European city regeneration
CoC Research: the issues Jones and Wilks-Heeg (2004) analyse the political, economic and social contexts of Liverpool's successful bid to become European Capital of Culture, 2008. urban entrepreneurialism and community involvement re-branding of Liverpool as 'The World in One City' threatens to transform the real city into culture as economic development Stobbard (2002) reminds us that the same was true in the 18th century, with a resulting loss of cultural space Jones P and Wilks-Heeg S (2004), Capitalising culture: Liverpool 2008, Local Economy, 19 (4), 341 - 360 Stobart J (2002), Culture versus commerce: societies and spaces for elites in eighteenth-century Liverpool, Journal of Historical Geography, Volume 28, Number 4, October 2002 , pp. 471-485(15)
CoC Research: marketing and media Reason and Garcia (2007) examine Glasgow’s year as European City of Culture in 1990 as told through the news media. They explore the successes and failures of the approach taken and assess its potential for development and employment in other contexts. Image of Liverpool and CoC is addressed by Shukla et al. (2006) Nobili (2006) compares the ‘place branding’ in the marketing mix of Liverpool and Genoa as CoCs Reason M and Garcia B (2007), Approaches to the newspaper archive: content analysis and press coverage of Glasgow’s Year of Culture , Media, Culture & Society, Vol. 29, No. 2, 304-331 Shukla, Paurav, Brown, Janice and Harper, Donna (2006) Image association and European capital of culture: Emprirical insights through the case study of Liverpool. Tourism Review, 61 (4). pp. 6-12 Nobili V (2006) The role of European Capital of Culture events within Genoa's and Liverpool's branding and positioning efforts, Place Branding (2005) 1, 316–328
CoC Research: the process Favre (2004) focuses on the success factors of the bid by Liverpool, exploring challenges faced to create and sustain a long-lasting and distinctive appeal to ensure long-term benefits Ben Tovim (2003) explores the present and possible futures for Liverpool Binns (2005) explores issues related to capitalising on culture in terms of urban regeneration, with a plea for holistic policy Favre, C. (2004), Liverpool: winning and sustaining the European Capital of Culture title, Hospitality Review, 2004 (Vol. 6) (No. 3) 5-13 Ben Tovim R (2003), futures of Liverpool, in Munck R Reinventing the City?: Liverpool in Comparative Perspective, 227-257, Liverpool, Liverpool University Press Binns L (2005), Capitalising on Culture: an evaluation of culture-led urban regeneration policy, http://www.dit.ie/DIT/built/futuresacademy/publications/docs/CAPITALISING-ON-2005.doc
CoC Research: the outcomes Symbolic capitals (Aiello and Thurlow, 2006) Kokosalakis et al. (2006) review the projected image campaign and the influence of the media and the promotion of culture on city regeneration in Liverpool Aiello G and Thurlow C (2006), Symbolic Capitals: Visual Discourse and Intercultural Exchange in the European Capital of Culture Scheme, Language and Intercultural Communication 6(2), 148-162 Kokosalakis C, Bagnall G, Selby M and Burns S (2006), Place image and urban regeneration in Liverpool, International Journal of Consumer Studies 30 (4), 389–397
CoC Research: culture and cities convergence between culture and economic development (Miles, Hall and Borden, 2003) culture more important – for economic returns City is an event – actors and spectators Ideas formed and transformed - create our way of life – architecture, fashion, travel Miles M, Hall T and Borden I (eds.) (2003), The City Cultures Reader, Routledge
City as Culture (Bianchini, 1999) reinvent the ‘industrial’ city into a creative knowledge economy (Landry, 2000) selling the place, images of place culture as a source of urban renewal hallmark infrastructure (waterfront) major events ephemeral versus permanent activity local and international focus Bianchini, F (1999) Cultural Planning in: Greed, C Social Town Planning London: Routledge. Landry C (2000) The Creative City: A Toolkit for Urban Innovators, London: Comedia,
City as Culture (Zukin, 1996) economy based on tourism, media, entertainment and education Culture as ethnicity Culture as aesthetic Culture as marketing Redevelopment of city centre spaces Zukin S (1996), Space and Symbols in an Age of Decline, in Re-Presenting the City. King A (Ed.), London: Macmillan. Pp. 43-59
City as Culture (Scott, 2000) culture produced through unique urban communities anchored to particular places social relations between economic functions cultural experimentation and renewal is high in these locations Scott AJ (2000), The Cultural Economy of Cities: Essays on the geographies of image producing industries, London: Sage.
City as Culture consumption from further away … globalisation issue of retaining character – competitive branding – often artificial, not authentic (Miles et al., 2000) consumers want unique experiences theme Park versus original (Kearns and Philo, 1993) Miles M; Borden I and Hall T (Eds.) (2000), The City Cultures Reader, Routledge, London Kearns G and Philo C (1993), Selling Places: The City as Cultural Capital, Past and Present, Pergamon, Oxford
What research has been done? Historical The Achievement News and media The application Impacts Marketing – image and brand City as culture Effects and implications Political -transformation Economic - regeneration
Interdisciplinarity What it is? Why consider it? How does it relate to Capitals of Culture and higher education?
Interdisciplinarity: what is it? Confusing terminology: Transdisciplinary, interdisciplinary and multidisciplinary are all used They all: describe the organisation of knowledge geared to the solution of practical problems seek to overcome disciplinary boundaries draw on different fields of expertise
Interdisciplinarity: what it is NOT? Confusing terminology: Multidisciplinary research occurs when several disciplines work in parallel Normally with independent goals With minimal communication Transdisciplinary activity is integrated where functions and expertise overlaps Implies the act of crossing disciplinary boundaries Explain one subject in the terms of another
Interdisciplinarity Disciplines collaborate in an integrated way in the research (and learning) process Integration of knowledge from the disciplines being brought to bear on an issue Disciplinary knowledge, concepts, tools, and rules of investigation are considered, contrasted, and INTEGRATED in such a way that the resulting understanding is greater than simply the sum of its disciplinary parts.
Interdisciplinarity: what is it? real interdisciplinary thinking means the use of each discipline as a valid source of knowledge in its own right and a valuable contribution to the discussion at hand Interdisciplinary approaches typically focus on problems felt by the investigators to be too complex or wide-ranging to be dealt with using the knowledge and methodology of a single discipline
Interdisciplinarity: definition What it is? Why consider it? How does it relate to Capitals of Culture and higher education?
Interdisciplinarity: why consider it? discipline-based model dominant in most universities controls resources for teaching, research, and other activities Bologna changes in education and training imply: a redesign of educational management reform of learning (student-centred) some authors (Barnett, 2003; Dawson, 2003) consider a lifelong learning perspective is essential the learner is engaged in the lifelong process of trying to live in the world fully and engage with its paradoxes and contradictions
Interdisciplinarity: why consider it? Under Bologna: new courses that provide relevant skills and approaches for employability within European society the Council of Ministers (2000) stated that Europe needs academic approaches which are increasingly interdisciplinary European Student Association (ESIB, 2004) suggest Europe needs academic approaches which are increasingly interdisciplinary students need a conceptual tools to understand the modern world, while contributing to the social and economic development of member states and the establishment of democratic citizenship. higher education has so far paid little attention to this and to this point paid it has struggled to come to grips with these needs Council of Ministers (2000), Recommendation Rec(2000)24 of the Committee of Ministers to member states on the Development of European Studies for Democratic Citizenship, Committee of Ministers, adopted on 20 December 2000, Council of Europe, Strasbourg ESIB (2003), Bologna and interdisciplinarity, National Union of Students in Europe http://www.esib.org
Interdisciplinarity: why consider it? Market-orientation directs universities towards practical, entrepreneurial objectives that will increasingly engage them in an interdisciplinary world Murray (2004) suggests that universities need to remove barriers to and create mechanisms for much more interdisciplinary undergraduate and postgraduate education. Many courses remain within traditional boundaries Academics seek to protect their own space to exclude others. New demands on education has resulted in activities that merge or combine fields, thus pushing the limits of academic activities into new territories. Working in a genuinely interdisciplinary way is considered to be extremely challenging and thus worthy of significant interest (Barnett, 2003). Barnett, R. (2003) Beyond all Reason: living with ideology in the university, SRHE/Open University Press Murray B (2004),Weaving an interdisciplinary education, Enquiry-based courses http://www.ous.pdx.edu/main.htm
Interdisciplinarity: why do it? (Nisani, 2006) Creative Breakthroughs: involves linkage of previously unrelated ideas Cross-disciplinary Oversights: Errors or omissions can be best detected by people familiar with two or more disciplines Intellectual, Social, and Practical Problems: Many problems require holistic approaches. Unity of Knowledge: Impossible to become an expert in everything. But we should not forget how much we don't know or cannot know. interdisciplinarity can help us see the various components of human knowledge for what they are: pieces in a panoramic jigsaw puzzle Moti Nissani (2006), Interdisciplinarity. What? Where? Why? http://www.is.wayne.edu/mnissani/PAGEPUB/ispessay.htm
Interdisciplinarity: Capitals of Culture? What it is? Why consider it? How does it relate to Capitals of Culture and higher education?
Capital of Culture To experience Europe To understand Europe
Interdisciplinarity and Capitals of Culture An opportunity for members of UNeECC to consider the sort of research should we be undertaking? Should UNeECC seek to create such interdisciplinary research teams? If the answer is ‘yes’ What sort of preparation for interdisciplinarity should we be trying to provide in our universities?
Interdisciplinarity: how might we deal with studying Capitals of Culture? Some interdisciplinary research approaches that could be tried include: blended research, with an emphasis on academic enquiry blending perspectives from different subject areas, bringing in experts (Evenback and Williams, 1998) linking viewpoints drawing in materials and expertise from cross-disciplinary sources comparing and contrasting approaches and blending perspectives linking studies in different disciplines to establish a “research community" approach, to cement connections between researchers and their students (Davis, 1996) Evenback S and Williams G (1998), Learning communities: An instructional team approach, Metropolitan Universities, 9, 35-47 Davis JR (1996), Interdisciplinary Courses and Team Teaching: New Arrangements for Learning, American Council on Education/Oryx Press Series on Higher Education, New York
Interdisciplinarity: Conclusions Literature almost entirely relates to the USA, little or no research or analysis has yet been undertaken in a European context European Capitals of Culture provide us with an opportunity Discussion …..
Invitation to you and your students to visit Liverpool The Big Hope – June 2008 http://www.hope.ac.uk/thebighope HERODOT Conference 4-7 September 2008 http://www.herodot.net
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