Feltham - A Vision for Hounslow's Town Centres - London Borough of ...
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Feltham
Online engagement
February 2021
A Vision for
Hounslow’s
Town Centres Allies and Morrison
Context for the vision
Why are we creating these vision Economic performance and
documents? strategic challenges
SWICK
HI
C
• We want our town centres to evolve, • Hounslow has shown strong economic
•
thrive and innovate in order to meet performance in recent years and prior to
NTFOR
current and future challenges, but we the COVID-19 pandemic it was the third RE D
B
•
must strive for more. A modern town fastest growing London Borough.
centre can play its part in mitigating NSL
OU O
• The longer term impact of the COVID-19 H
climate change, economic inequality
W
•
pandemic is still emerging, however
and even social injustice. All the while,
the borough is expected to continue
we must never lose sight of existing
to perform well and grow into the
town centre communities and adapting
future. There are a number of strategic LT H A M
to welcoming new ones. We want to FE
challenges that will shape future
support grassroot community projects
•
economic growth across the town
and strong public-private partnerships,
centres within the borough:
attracting investment and funding.
• The future of air travel and Heathrow
• By creating these documents for Airport
Hounslow, Feltham, Brentford and • The changing nature of retail
Chiswick town centres, we can build • The impact of COVID on leisure
a plan, based on all the stakeholders’ • The evolving nature of workspace
ambitions, and support the right kinds • Demand for industrial and distribution
of developments. By having a vision in space
place we will be better placed to attract • The impact of Brexit
investment and funding to make the • Changes to the planning system
plans happen. including Permitted Development and
Use Classes.
• This document sets out a set of draft
themes to identify the future priorities
• These strategic challenges will have
for each town centre - do you agree with
differing impacts on the four town
these ideas?
centres across the borough.
Borough-wide priorities
Providing flexible town
Delivering the Climate Improving residents’ Creating attractive and
centres and economies
Emergency Action Plan health and well being well-designed centres
that work for everyone
• Establish our centres as part of the • Invest in our towns’ open spaces to give • Recognise the fantastic heritage of • Adjust our town centres to respond to
‘15-minute city’ with shops, jobs and people decent access to nature, with our town centres and celebrate this changing shopping patterns, with a
services accessible in 15 minutes on a range of spaces including growing by raising the profile and providing greater mix of cultural, community, work
foot, by bike or public transport. space. information on these. spaces and homes alongside shops.
• Improve local walking and cycling routes • Incorporate activities for all ages in • Explore lighting opportunities for • Support local markets and explore pop-
and infrastructure to support this. centres and spaces such as play, landmark buildings within our centres. up shops in empty units. Establish
running routes, gyms and skate parks. click and collect facilities in centres and
• Green our town centres to provide shade • Ensure that new development responds
dedicated areas for takeaway drivers.
and drainage and improve air quality • Improve access to waterways near the to the character of our town centres,
and biodiversity, making use of green centres, and make these waterside with planning applications looking • Invest in the public realm to make our
roofs, walls and SUDs. routes safe and comfortable. beyond their site boundary at the wider town centres places to meet and spend
context. time, aside from simply shopping.
• Make new town centre homes highly • Improve access to and raise the profile
energy efficient and factor in the of community services in our centres. • Encourage creative reinterpretations of • Support small businesses through
embodied carbon of existing buildings Create sociable centres with gathering our traditional Georgian, Victorian and flexible and affordable space that can
when considering redevelopment. spaces - outdoor seating, pop-up spaces, Art Deco buildings. encourage collaboration.
markets and open library areas.
• Further develop our recycling schemes • Explore opportunities for events that • Support connections between our local
for town centre businesses, homes and • Support residents to walk and cycle for celebrate the craft, making and historic business and education establishments.
in public spaces, to keep waste down short journeys and invest in the public industries of our town centres.
• Partner with creative and engineering
and our town centres clean and tidy. realm to make these trips more pleasant.
• Make our town centres comfortable and business in the borough to provide
• Design new buildings to be adaptable • Work with the network of amazing attractive places for people to walk and internships and job opportunities for our
over time so that they can respond to community groups operating across our spend time, with public spaces and young people.
changing habits and their embodied town centres. greenery.
energy is not wasted.
Cake
sale!
Feltham
Big ideas for Feltham
1 A friendly and vibrant
identity 2 Revealing the river
and the town’s
green gems
3 A well-integrated
town centre
“Digital sign
posting at the
station and in
the town centre
Explore opportunities to transform Unlock the Longford River as a new Ensure key destinations beyond the for forgotten
Feltham from a functional town centre connection, a biodiversity and open high street feel like a connected part shops”
into a beautiful and more aspirational space asset. Improve the prominence of the town. Make sure ‘The Centre’,
destination. and range of uses and users of the two feels well integrated with surrounding
green spaces in the heart of the town neighbourhoods.
Example projects might include: centre.
Example projects might include:
• Relocating civic uses such as the library
Example projects might include:
to a more prominent location to increase • Leisure West: Improve the quality of the
the amount of activity in the centre • Opening of a walking and cycling routes to this destination, and in the
route along the stretch of the Longford longer term the redevelopment of this
• Support investment in heritage assets
between the A244/High Street and site to deliver new riverside development
that provide landmarks on the high street
Glebelands Playing Fields “Investment
such as St Catharine House, The Green • Feltham House: Improve the connections “A town centre
into the Green
and The Red Lion to raise the quality and • Make a route along the river safe by to the listed building with the long term with more
and pond area,
interest along this key route developing sites to front onto the potential for a town centre destination as community
we are so lucky
river. Improvements should include a business or community space facilities and
• Support the existing market stalls in ‘The to have this
biodiversity and landscaping investment facilities”
Centre’ and explore the opportunity to • New neighbourhoods: Plan for the space”
expand the number of stalls to bring life • Bridge House Pond: Working with future integration and connection to
into this space existing groups, improve the prominence redevelopment of the MOD site
of the entrance, make it feel safer and
• Continue the public realm improvements • Ensure new development helps to
invest in improvements to the edge of
to High Street through increased greening mediate the transition in scale between
the road bridge
and creating a safer environment ‘The Centre’ and the lower scale of
• Feltham Green: Deliver the planned suburban residential neighbourhoods
• Work with community groups to support
redesign of this space for play, exercise,
social integration and strengthen the
events spaces and community spaces
towns identity
for local groups
Big ideas for Feltham
4 Clear and attractive
connections 5 A diverse town to
work, study, play
and shop
“More free
parking spaces
needed in the
Provide clear, attractive and purposeful Diversify the large multiple retail town centre”
sustainable connections between and leisure offer, whilst retaining its
the town centre and the surrounding functional town centre role for those
neighbourhoods, key destinations and living or working around the town
green spaces. centre “A town centre
“Investing to that supports
Provide sufficient public parking supply Strengthen and support Feltham’s make it safe the creative
to compete responsibly with other industrial estates as a local for children to and cultural
centres whilst promoting active travel employment asset and important cycle” ambitions of its
and improving the PTAL rating for the distribution, logistics and maker residents”
town centre. spaces.
Example projects might include: Example projects might include:
• Projects to improve walking and cycling • Creative strategies to overcome “Thank you
around the town centre empty shops and deliver new cultural,
for all the new
bench seats on
community and leisure spaces
• Feltham Station: Improve the station’s the high street!”
profile, feeling of safety and improve the • Improve the routes between the town
quality of the environment centre and key industrial locations and
protect this workspace as an asset for
• Public parking: Review the amount of
the town centre “A defined area
public parking and make sure it is well in the centre
used and appropriately located • Feltham House: Explore the potential for community
for workspace and/or community space events and
within currently underutilised buildings outdoor
such as Feltham House. exhibitions”
Example projects
Bromley By Bow cycle ramps (Adams and Sutherland) Central Parade Walthamstow (Gort Scott Architects) Photo: Sharron Wallace Cassiobury Park (LUC)
Opening up the River Lea,
Central Parade, Walthamstow Cassiobury Park, Watford
Bromley-by-Bow London
Access to the River Lea has been transformed by A former council direct centre transformed into Cassiobury Park is a much loved historic park
investment in public realm infrastructure. Bridges, a mixed use creative hub including a variety of embedded in Watford’s landscape. £5 million
floating towpaths and landscape improvements retail, co-working, studio and exhibition space Heritage Lottery Funding was secured by Watford
have established a 28-mile waterside route for and a bakery-cafe where events and workshops Borough Council to restore surviving historic
pedestrians and cyclists. Simple interventions take place. Jointly funded by LB Waltham Forest features and recreate iconic features of the
have had a big impact, forging new connections and the Greater London Authority’s High Street parkland such as the tea pavilion and gardens.
between neighbourhoods and the river, allowing Fund, the project strives to unlock Walthamstow’s The landscape is well integrated with wider town
people to avoid busy roadways and encouraging potential as a thriving cultural town centre and network of green spaces and the water play area
healthy and active lifestyles. hub for creative businesses and community and park hub building are now community hubs
innovations. for all to enjoy.
Relevant big ideas Relevant big ideas Relevant big ideas
Your vision
The plan on this page summarises some Key
of the key spatial priorities for the town Active and well placed civic uses BE
centre. Over the next few weeks we will be DF
O
N
Making more of heritage assets T
refining these plans and ideas using your LA
N
E
feedback. Bring activity through the market
Please fill in the Citizenspace High street improvements
HA
questionnaire and let us know... NW
OR
Improving the frontage and safety TH
RO
• How supportive are you of each of the along the Longford River The AD
Centre
priorities for the town centre?
Opening a route along the
Longford River
• Which themes/priorities do you think
are the most important for Feltham? Investment in green spaces
• What do you think is the priority project Investment in key destinations
outside of the town centre
for improving the town centre? Leisure
West
A future residential neighbourhood
• Can you think of any projects that would
be quick or easy to deliver to improve Better connections to employment
the town centre in the short term? areas
• Have we missed anything that should Review and optimise public parking
be emphasised in the vision?
Improve the profile and
environment around the station
Better connections to
neighbourhoods
Better connections to schools and
ET
the college
RE
ST
H
IG
H
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