Celsius Holdings & SAP Ariba - Creating Long-term Sustainable Value for Celsius Holdings, Inc - Premikati

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Celsius Holdings & SAP Ariba - Creating Long-term Sustainable Value for Celsius Holdings, Inc - Premikati
Celsius Holdings & SAP Ariba
Creating Long-term Sustainable Value for Celsius Holdings, Inc.
Celsius Holdings & SAP Ariba - Creating Long-term Sustainable Value for Celsius Holdings, Inc - Premikati
Linking Celsius Holdings, Inc.’s Vision to the Value of SAP

   Celsius Holdings, Inc.
                                                                                               How can SAP Help                                 Business Benefits
   Vision & Strategic Priorities

    Celsius Holdings, Inc.’s vision is to position the                                          By partnering with SAP, Celsius Holdings,       Celsius Holdings, Inc. can realize significant
    company as a leading consumer product                                                       Inc. can streamline the following processes     benefits through process improvements:
    company by providing best-in-class products                                                 and accelerate its journey towards achieving
    and services with innovative consumption                                                    its vision:
                                                                                                                                                • 225.4 K in annual recurring benefits
    options.                                                                                    • Sourcing and Procurement

    To achieve its vision Celsius Holdings, Inc. is                                                                                             This analysis elaborates on the potential benefits
    focusing on:                                                                                                                                that SAP solutions can enable for Celsius
    • 360-degree view of customer and                                                                                                           Holdings, Inc..
      streamlined, fast business processes
    • Collaborative product development with
      personalization
                                                                                                SAP can help Celsius Holdings, Inc. in
    • Enabling new business models
                                                                                                accelerating the journey to the intelligent
                                                                                                enterprise.

*The steady state benefit represents the potential benefit that can be gained in an year by considering 100% realization for the value driver
    © 2021 SAP SE or an SAP affiliate company. All rights reserved. | CONFIDENTIAL                                                                                                               2
Celsius Holdings & SAP Ariba - Creating Long-term Sustainable Value for Celsius Holdings, Inc - Premikati
Recurring benefits   One-time benefit

    Celsius Holdings, Inc. Can Realize Significant Benefits

      Currency: U.S.Dollar

                                                                                                                                                          Sourcing and Procurement

                                                                                                                                      Comprehensive improvement on indirect
                                                                                                                                                                                       140.6 K
                                                                                                                                      spend

                                                                                                                                      Improve sourcing savings on direct spend           40.8 K

                      Potential Cumulative Value
                                                                                                                                      Improve procurement FTE productivity               19.2 K

                                                                                                                                      Improve tactical sourcing savings                  10.1 K
                                           225.4 K
                                                                                                                                      Improve incremental discounts                        6.5 K

                                                                                                                                      Improve supplier/external partner compliance         5.2 K

                                                                                                                                      Improve accounts payable FTE productivity            3.0 K

Note: The steady state benefit represents the potential benefit that can be gained in an year by considering 100% realization for the value driver
    © 2021 SAP SE or an SAP affiliate company. All rights reserved. | CONFIDENTIAL                                                                                                                                  3
Celsius Holdings & SAP Ariba - Creating Long-term Sustainable Value for Celsius Holdings, Inc - Premikati
Intelligent Processes Deliver Significant Value

Process Area                           SAP’s Value Proposition                                                                    Value Drivers                        Customers are Realizing Value

                                          •    Advance service contract compliance by enforcing complex pricing across             •   Comprehensive improvement on     •   Capital Foods Private Limited -
                                               materials, geography, and volume                                                        indirect spend                       Delivered overall savings averaging
                                                                                                                                                                            4% and made a valuable
                                          •    Automate tactical sourcing processes for major cost reductions with request-for-    •   Improve sourcing savings on          contribution to bottom-line results. (
                                               spot-quote solutions                                                                    direct spend                         Link )

                                          •    Boost shared-service procurement operations with better collaboration of casual     •   Improve procurement FTE          •   Accenture plc - A significant
                                               users and professionals                                                                 productivity                         increase in the use of the product
                                                                                                                                                                            and service catalogs – up from
                                          •    Capture service entry sheet details for your field contractors                      •   Improve tactical sourcing            single digits to 45%. ( Link )
                                                                                                                                       savings
                                          •    Close the procure-to-pay loop with secure electronic payment execution with                                              •   A Financial Services Company -
                                               comprehensive remittance                                                            •   Improve incremental discounts        $7.4 million in cost savings since the
                                                                                                                                                                            program’s inception ( Link )
      Sourcing and                        •    Collaborate better and source smarter                                               •   Improve supplier/external
      Procurement                                                                                                                      partner compliance               •   AL DAHRA HOLDING L.L.C. -
                                          •    Collaborate with suppliers and service providers to define efficient contract                                                Manage the buyer and supplier
                                               scope and service terms                                                             •   Improve accounts payable FTE         ecosystem efficiently and effectively
                                                                                                                                       productivity                         ( Link )
                                          •    Comply with contracted prices and terms automatically across all operational
                                               procurement activities                                                              •   Improve sourcing savings on      •   American International Group Inc.
                                                                                                                                       indirect spend (Strategic)           (AIG) - Consolidated more than 500
                                                                                                                                                                            general ledgers into one financial
                                                                                                                                                                            reporting environment. ( Link )

                                                                                                                                                                        •   Capital Foods Private Limited -
                                                                                                                                                                            Delivered overall savings averaging
                                                                                                                                                                            4% and made a valuable
                                                                                                                                                                            contribution to bottom-line results. (
                                                                                                                                                                            Link )

© 2021 SAP SE or an SAP affiliate company. All rights reserved. | CONFIDENTIAL                                                                                                                                       4
Celsius Holdings & SAP Ariba - Creating Long-term Sustainable Value for Celsius Holdings, Inc - Premikati
Intelligent Processes Deliver Significant Value

Process Area                           SAP’s Value Proposition                                                                   Value Drivers                  Customers are Realizing Value

                                          •    Drive business value by using managed catalogs to standardize procurement          •   Increase spend under       •   BHP - 100% of spend across
                                               processes                                                                              management (Strategic)         capital and operational portfolios
                                                                                                                                                                     centralized. ( Link )
                                          •    Drive compliance and contract adherence using supplier performance                 •   Improve user compliance
                                               information for actionable feedback                                                    (Strategic)                •   Accenture plc - 5 times increase in
                                                                                                                                                                     the proportion of catalog-based
                                          •    Drive compliance and realize savings you negotiate using contract authoring,                                          purchases. ( Link )
                                               execution, and repository

                                          •    Drive comprehensive compliance by guiding service requisition and service-
                                               order procurement processes
      Sourcing and
      Procurement
                                          •    Drive scalable and business process specific supplier onboarding and
                                               qualification

                                          •    Drive trusted, confident decisions based on insightful spend analysis,
                                               classification, and enrichment

                                          •    Enable casual users to create contract, supplier risk, and procurement requests
                                               across sourcing channels

                                          •    Expedite invoice processing through an end-to-end digital procedure for invoice
                                               collaboration

© 2021 SAP SE or an SAP affiliate company. All rights reserved. | CONFIDENTIAL                                                                                                                             5
Celsius Holdings & SAP Ariba - Creating Long-term Sustainable Value for Celsius Holdings, Inc - Premikati
5 Year Benefit Estimate
                                                                                 Currency : U.S.Dollar

                                                                                                                793.9 K                                             793.9 K
                                                                                                         5 Year Cumulative Benefit                            Net Present Value (NPV)

                                                                                                                                             0.0 K
                                                                                                                                     3 Months Cost of Delay

© 2021 SAP SE or an SAP affiliate company. All rights reserved. | CONFIDENTIAL                                                                                                          6
Celsius Holdings & SAP Ariba - Creating Long-term Sustainable Value for Celsius Holdings, Inc - Premikati
Recommended Solutions to Achieve Value

By leveraging the power of SAP technologies, Celsius Holdings, Inc.
can successfully achieve its business objectives while enabling a
quantum leap in stakeholder experience. We recommend the
following solutions to drive value:

                                                            • Ariba Network
                       Sourcing and
                                                            • Ariba Sourcing, cloud edition
                       Procurement
                                                            • SAP Ariba Procurement, cloud edition

© 2021 SAP SE or an SAP affiliate company. All rights reserved. | CONFIDENTIAL                       7
Celsius Holdings & SAP Ariba - Creating Long-term Sustainable Value for Celsius Holdings, Inc - Premikati
Customers are Achieving Value From SAP

                                                                                     Company                                                                          Company
                                                                                     Edgewell                                                                         Dohler

                                                                                     Industry                                                                         Industry
                                                                                     Consumer Products                                                                Consumer Products

                                                                                     SAP Solution                                                                     SAP Solution
                                                                                     SAP S/4HANA                                                                      SAP S/4HANA

                                                                                     Customer Web Site                                                                Customer Web Site
                                                                                     www.edgewell.com                                                                 www.doehler.com

Edgewell                                                                                                 Dohler
Edgewell, an innovative global distributor of personal care products                                     Food and beverage industry innovator Döhler strives to turn new ideas into real market success.
                                                                                                         “We have chosen SAP Data Maintenance for ERP by Vistex because there are no comparable
Edgewell streamlined financials and logistics with SAP S/4HANA and enhanced customer                     alternatives on the market. Together with SAP S/4HANA and SAP Fiori, it helps us respond faster
engagement with the SAP C/4HANA suite. Within the framework of the SAP Early Adopter                     to our customer requirements.”
Care program, product experts in development at SAP and from the SAP Digital Business                    -Dr. Marco Lenck, CIO, Döhler GmbH
Services organization helped Edgewell realize new value in record time with minimal
disruption
•
Celsius Holdings & SAP Ariba - Creating Long-term Sustainable Value for Celsius Holdings, Inc - Premikati
Customers are Achieving Value From SAP

                                                                                  Company                                                                               Company
                                                                                  Naturipe                                                                              Bumble Bee Foods

                                                                                  Industry                                                                              Industry
                                                                                  Consumer Products                                                                     Consumer Products

                                                                                  SAP Solution                                                                          SAP Solution
                                                                                  SAP Leonardo                                                                          SAP Cloud Platform
                                                                                  Blockchain                                                                            Blockchain

                                                                                  Customer Web Site                                                                     Customer Web Site
                                                                                  www.naturipefarms.com                                                                 www.bumblebee.com

Naturipe                                                                                                  Bumble Bee Foods
Naturipe Farms is a partnership between four highly-esteemed fresh berry growers, whose                   Bumble Bee Foods is North America’s largest branded shelf-stable seafood company.
fields are spread across the globe. As a group, our growers are able to provide consistent and            Blockchain technology allows companies such as Bumble Bee Foods to store data and create a
diverse seasonal crops                                                                                    tamper-proof supply chain history, which can be shared and seen by each participant. For Bumble
                                                                                                          Bee, blockchain is the safest possible way to share data between parties because it is
Banking on blockchain’s promises of cryptographic security married with data legitimacy, IT               incorruptible and verifiable. Bumble Bee is the first food company to incorporate SAP blockchain
Director Carol McMillan actively works with SAP to solve two main problems for Naturipe:                  technology into its production.
traceability and timeliness.

Click here for Naturipe source reference                                                                  Click here for Bumble Bee source reference

 © 2021 SAP SE or an SAP affiliate company. All rights reserved. | CONFIDENTIAL                                                                                                                          9
SAP is committed to Innovation in Consumer Products Industry

                Consumer Products Cloud                                               Comprehensive Industry                               Proven Services
                     Consortium                                                             Coverage                                           Offering

      ü Incorporates innovative technologies delivering                          ü More than 14,100 consumer products          ü Use proven methodologies to drive innovation,
        real-time insights, greater visibility, and better                         companies in 134 countries are innovating     from reimagining customer experiences to
        decision-making                                                            with SAP solutions.                           enhancing operations

      ü Delivers preconfigured integrated processes                              ü SAP customers produce more than 79% of      ü Fuel your innovation through a managed
        that are user ready                                                        the world’s chocolate.                        innovation ecosystem from SAP

      ü Reduces complexity and the cost of adopting                              ü All lines of business are supported on a    ü Build your own innovation capability and culture
        and running new capabilities and technologies                              single platform.

                                                         SAP supports Consumer Products companies in becoming intelligent enterprises –
                                 providing integrated business applications that use intelligent technologies and can be extended on SAP Cloud Platform
                                                                         to deliver breakthrough business value.

© 2021 SAP SE or an SAP affiliate company. All rights reserved. | CONFIDENTIAL                                                                                                 10
SAP Vision to Value Approach

           Align & Mobilize                                                      Discover & Build Case                  Show the Path Forward                 Deliver on the Promise
                                                                                      for Change

 • Articulate business strategy and                                              • Conduct stakeholder experience       • Build roadmap based on identified   • Customer success scorecard
      outcomes                                                                     discovery                              initiatives                           creation

 • Set engagement direction and                                                  • Uncover pain points and              • Demonstrate the solution with a     • Value realization and optimization
      expected results                                                             opportunity areas through              focus on top value areas
                                                                                   experience and process discovery                                           • Measure actual value from
 • Align on scope, resource, and                                                                                        • Validate business case with           investments in SAP
      timeline                                                                   • Learn the technology landscape         stakeholder and sponsors

                                                                                 • Identify key initiates and develop   • Arrive at Go / No Go decision
                                                                                   case for change

© 2021 SAP SE or an SAP affiliate company. All rights reserved. | CONFIDENTIAL                                                                                                                       11
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