FEBRUARY2018 | Vol 13 Issue 2 - Rogers-Lowell Area Chamber of ...

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FEBRUARY2018 | Vol 13 Issue 2
FEBRUARY2018 | Vol 13 Issue 2 - Rogers-Lowell Area Chamber of ...
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            2017 Annual Report | FEBRUARY2018
    2

A Letter from the Chairman
                                 The Rogers-Lowell Area Chamber of                   The Chamber’s Government Affairs division played a significant
                            Commerce is the Voice of Business and this         role in gaining passage of 17 pieces of legislation included on the 22-
                            year celebrates its 96th year as the premier       item Northwest Arkansas Legislative Agenda advancing issues key to the
                            advocacy organization for businesses in our        continued prosperity of the region. The division hosted public forums
                            region. Over the years, your Chamber has built     and educated members on critical issues that have an impact on the
                            a reputation for impacting the community           local, state and national levels. Staff also worked with the State Chamber
                            through its programs devoted to not only           and legislators to secure up to 12 million dollars in additional funding for
                            economic development and government affairs,       workforce training through excess state scholarship lottery funds.
                            but also to small business outreach, workforce           The tourism industry positively impacted the Rogers-Lowell economy
                            recruitment and retention, destination             in 2017. Visit Rogers helped our community host events such as The
                            marketing (attracting visitors to Rogers-Lowell    Poultry Festival, Daisy National BB Gun Championships, Senior Softball
and the region), education, quality of life, leadership development and        Midwest Championships and the Tyson Sales Meeting. These events enjoyed
long-range community strategic planning.                                       record attendance and provided revenue for area businesses. Staff also
      I’m pleased to report that 2017 was another successful year for          represented Northwest Arkansas at Travel South International Showcase,
growing business and building community in the Rogers-Lowell area and          conducting 30 face-to-face meetings with international tour operators
our efforts are being recognized nationally. Rogers ranked 45th on Time        from over 12 countries. Visit Rogers generated 116 leads for its partners,
Money’s Top 100 Places to Live in 2017. The Northwest Arkansas (MSA)           booked 56 groups, and tracked 17,389 room nights and 43,285 attendees
was also ranked the Fifth Best Place to Live by U.S. News and World Report     in 2017.
last year.                                                                           I’m proud to say that our Chamber is not only ready to build on its
      Let’s look back at some of this year’s highlights and accomplishments:   2017 successes but also to envision the future with its “Roadmap to 2022
      In 2017, new business growth and expansions resulted in significant      | Chamber 3.0” initiative. We began exploring last year how the Chamber
job creation and helped to create opportunities for Chamber members to         will adapt and evolve to ensure our best days are ahead of us, especially
sell their goods and services to new businesses and residents. Businesses      as new generations start to represent an increasingly diverse membership
in the Rogers-Lowell area created over 2,500 new jobs last year. At the        base. You’ll learn more specifics about the initiative throughout the year
end of the year, the unemployment rate was 2.5 percent. Gamo/Daisy             and may be asked to provide feedback and ideas. Learn more about this
announced an expansion that will create over 40 new jobs and bring new         year’s programs in the 2018 Business Plan to be published in the March
capital investment. The Chamber also helped to gain approval of tax back       issue of the Chamber Voice.
incentives for the upcoming Cryovac, a division of Sealed Air, and Dymark            On behalf of the entire Chamber, I sincerely thank you for your
expansions that will create future manufacturing jobs.                         membership and involvement this past year. We couldn’t have achieved
      Last year turned out to be another fantastic year continuing             this success without you. Our members fuel the ideas, goals, manpower,
economic development momentum that started earlier this decade. For            drive and financial ability that enable us to create the ideal environment
example, since 2011, over $145 million in public capital investment and        for businesses of all sizes to prosper.
over $1.2 billion in private capital investment have now occurred in the             In this Annual Report, we’ve outlined 2017 accomplishments and
Rogers-Lowell area. New retail and restaurant development performed at         highlights of the Chamber’s leadership in our region. I hope you will be
a good pace in 2017 with 18 new restaurants opening. During the year,          inspired by our achievements of the past year and join us this year as we
the Chamber spoke with seven retail consultants about new retail options       continue working together to make the Rogers-Lowell area a great place
and shopping centers opening within Rogers. Two groundbreaking                 to live, work and play.
ceremonies were held for new retail and office space as well as a
groundbreaking for a new elementary school.
       The Downtown Rogers Master Plan (implemented in 2015 as part of                                               David Faulkner
the overall Community Strategic Plan) also gained momentum. Working                                                        2017 Chairman of the Board
with the City of Rogers, the Chamber promoted attractions and amenities                                                         Pinnacle Hills Promenade
like The Railyard Bike Park, Lake Atalanta Park, the Parks and Trail System
and the Downtown Rogers Farmer’s Market and helped launch the new
monthly Art on the Bricks art walk. The parks and trails system, historic
surroundings and a welcoming quality of life are among the features
that are making Downtown Rogers attractive to a growing number of
businesses and investors.
       Over $70 million in private and public capital has been invested
in Downtown Rogers alone since 2014. Last year, a total of 38 new
businesses opened their doors in downtown, and at the end of the year,                             The Rogers-Lowell Area Chamber of Commerce
14 additional businesses were currently scheduled to open in 2018 that                                   is one out of just 112 chambers of 7,000+
will represent more than 150 new jobs.                                                                       nationwide accredited with Five Stars.
FEBRUARY2018 | Vol 13 Issue 2 - Rogers-Lowell Area Chamber of ...
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                                                                                                  2017 Annual Report | FEBRUARY2018
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CHAMBER STAFF
                Raymond Burns, CCE                                         Vickie Grotts                                       Marni Rogers
                    President/CEO                             Vice President of Accounting & Finance                      Member Relations Manager
               rburns@rogerslowell.com                               vickie@rogerslowell.com                               marni@rogerslowell.com

                      J.R. Shaw                                          Karen Wagaman                                           Kelly Parker
Executive Director/Executive Vice President | Visit Rogers   Vice President of Downtown Development            Sports & Tourism Marketing Manager | Visit Rogers
                 jr@rogerslowell.com                                  karen@rogerslowell.com                                kelly@rogerslowell.com

                     Katie Wright                                        Heather Friday                                        Luke Wiggins
                Chief Operations Officer                                Finance Manager                       Meetings & Conventions Sales Manager | Visit Rogers
                katie@rogerslowell.com                              heather@rogerslowell.com                               luke@rogerslowell.com

               Shelle Summers, IOM                                        Maddie Ward                                          Justin Freeman
    Senior Vice President of Membership Services                    Special Events Coordinator                       Marketing Communications Specialist
            ssummers@rogerslowell.com                               maddie@rogerslowell.com                                justin@rogerslowell.com

                      Steve Cox                                            Ross Phillips                                      Ashley Matsumura
   Senior Vice President of Economic Development               Director of Community Development                             Information Specialist
               steve@rogerslowell.com                                 ross@rogerslowell.com                                ashley@rogerslowell.com

                    Brad Phillips                                          Nick Smith                                           Amanda Mills
 Senior Vice President of Marketing Communications                  Creative Services Director                              Information Specialist
                brad@rogerslowell.com                                nick@rogerslowell.com                                amanda@rogerslowell.com

                       Jon Moran                                         Jacque Eakins
      Senior Vice President of Government Affairs                       Account Executive
                 jon@rogerslowell.com                               jacque@rogerslowell.com

WHAT WE BELIEVE
MISSION                                                                           VALUES
                                                                                  We act ethically in all we do.
To be the voice of business, to promote and                                       We honor and serve all business and our community.

initiate responsible economic growth, and                                         We work together.
                                                                                  We believe in the Rogers-Lowell Area and NWA.
to address community challenges in the                                            We advocate a positive business environment.
Rogers-Lowell Area and the region.                                                We continuously improve the business climate.
                                                                                  We believe in and promote free enterprise.
                                                                                  We know that it is up to us to make a difference.
                                                                                  We promote quality, growth and opportunity.

VISION                                                                            We identify, develop and involve leaders.
                                                                                  We believe in preserving, promoting and enhancing
 Quality
                                                                                       the quality of life in the Rogers-Lowell Area.
                            Growth                                                We listen and respond to our membership.
                                                                                  We have fun.
                                                         Opportunity
                                                                                  We strive to cultivate a cohesive community.
FEBRUARY2018 | Vol 13 Issue 2 - Rogers-Lowell Area Chamber of ...
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            2017 Annual Report | FEBRUARY2018
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 Chairman of the Board               Chairman-Elect          Treasurer                      Past Chairman                       RIDC President                 President/CEO
      David Faulkner                   Eric Pianalto         Greg Fogle                       Nick Hobbs                           Jerry Vest                Raymond Burns, CCE
  Pinnacle Hills Promenade              Mercy NWA        Nabholz Construction             JB Hunt Transport, Inc.                 Regions Bank

            EXECUTIVE COMMITTEE                                                                       EX-OFFICIO DIRECTORS
  Chairman of the Board – David Faulkner, Pinnacle Hills Promenade                                            Dr. Marlin Berry - Rogers Public Schools
            Chairman-Elect – Eric Pianalto, Mercy NWA                                                          Jerry Carmichael - 3C Retail Solutions
           Treasurer – Greg Fogle, Nabholz Construction                                                       Barry Moehring - Benton County Judge
        Past Chairman – Nick Hobbs, J.B. Hunt Transport, Inc.                                                   Richard D. Davis - Black Hills Energy
                 President/CEO – Raymond Burns                                                                Mike Dodge - Carroll Electric Coop. Corp.
             RIDC President – Jerry Vest, Regions Bank                                                       Sandy Edwards - Crystal Bridges Museum
                                                                                                           W. Dan Hendrix - World Trade Center Arkansas
                             2017 Directors                                                                      Greg Hines - Mayor - City of Rogers
                   Frank Bailey, Bailey & Oliver Law Firm                                                            Tom Hopper - Crafton, Tull
          Kristen Boozman, Portfolio Luxury Real Estate Redefined                                                Dr. Evelynn Jorgenson - NWACC
                   Mauricio Herrera, Legal Center of NWA                                                           Peter Lane - Walton Arts Center
                   Tabi Lipscomb, Arvest Benton County                                                          David Lang - Embassy Suites of NWA
                      J.D. Davis, AMP Sign & Banner                                                              Eldon Long - Mayor - City of Lowell
                          Jeff Wood, Tyson Foods                                                                  Mike Power - First Security Bank
                                                                                                           Dawn Spragg - Central United Methodist Curch
                             2018 Directors                                                                     Thom Stathakis - Everett Buick GMC
                                                                                                           Dick Trammel - Arkansas Highway Commission
                       Keri Earwood, Shelter Insurance
                       Dennis Ferguson, Simmons Bank
                        Jon Harrell, Generations Bank                                                           DIVISION CHAIRS
                          Jeff Milford, AEP/SWEPCO                                                          Community Development - Tina Winham
                          David Roth, WorkMatters                                                             Membership Services - Keri Earwood
                 Tina Winham, SC Johnson A Family Company                                                    Economic Development - Jeff Milford
                                                                                                             Government Affairs - Jerry Carmichael
                             2019 Directors                                                                Convention & Visitors Bureau - David Lang
                      Harrison Kiser, Northwest Health
                       Jill Bright, Grand Savings Bank                                                        AUDIT COMMITTEE
                 Corry Hull, OneDigital Health and Benefits                                                         Jill Bright, Frank Bailey & Jon Harrell
                Erin Kiefer, Assembled Products Corporation
                                Chris Sultemeier
             Angie Tucker-Ridley, Tucker’s Furniture & Appliance

                                                                   January 18:
       January 9:                                                  At the Shooting Hunting Outdoor Trade
          The 91st Arkansas General Assembly                             (SHOT) Show in Las Vegas, Keith                                 January 30:
              convened in Little Rock. During                                Higginbotham, President of Gamo                                The Northwest Arkansas Razorback
                the Assembly, staff worked with                                Outdoor USA and Daisy, along                                   Regional Greenway wayfinding and
                 legislators, other chambers, industry                         with Arkansas Governor Asa                                     informational signs installation began
                 representatives, and the Arkansas                             Hutchinson announced expansion                                 along the 37-mile shared-use, paved
                State Chamber on the passage or                                of the Daisy plant in Rogers. The                              trail from south Fayetteville, through
              defeat of key legislation affecting the                        expanded facility will serve as U.S.                           Rogers, to Lake Bella Vista.
           business community.                                            headquarters for both Daisy and Gamo
                                                                   Outdoor USA.

TIMELINE: January 2017
FEBRUARY2018 | Vol 13 Issue 2 - Rogers-Lowell Area Chamber of ...
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                                                                                                       2017 Annual Report | FEBRUARY2018
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Celebrating a Successful 2017

                 ƒ „                                   ƒ „                                             |†

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                                                                                                                                 Top 100
              BEST                                                  BEST                                                                

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              12                                                                                                                  5
                          th                                            TOP                                                            th
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              BEST                                             PLACE                                                      BEST

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              BEST                                                 PLACES                                                 BEST
                                                                                                                                                 ( %)
                                                                                                                                                 ­€‚ ­ ­
                                                                              

  February 9:
                                                                                               February 27:
  Mercy Northwest Arkansas
                                               February 21:                                    The 2017 Northwest Arkansas                         February 28:
  President Eric Pianalto, and
                                                Members and the public                          Night Out Legislative Reception                     Members and the public
        Chairman-Elect for the
                                                      joined the Chamber and                            was held in Little Rock.                          joined the Chamber and
            Chamber, provided
                                                         community leaders                                 The event was hosted                              community leaders
              insights into healthcare
                                                          for a Chamber Night                                by the Northwest                                 for a Chamber Night
               during the Cross
                                                          Reception at Lowell                                Arkansas Chambers                                Reception at Rogers
               Church Summit
                                                          City Hall. Mayor Eldon                             of Commerce and                                  City Hall. Mayor Greg
               Luncheon in Rogers. In
                                                         Long delivered the                                offered a unique                                  Hines delivered the
            Benton and Washington
                                                      State of the City address                         opportunity to meet and                           State of the City address
        counties the sector has been
                                                following the reception.                         visit with state elected officials,                following the reception.
  pegged for the biggest growth
                                                                                               legislators, and policy makers.
  over the next few years.

TIMELINE: February 2017
FEBRUARY2018 | Vol 13 Issue 2 - Rogers-Lowell Area Chamber of ...
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                                        2017 Annual Report | FEBRUARY2018
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                                                                              The Economic Development Division proactively provides innovative programs,
                                                                              assistance and technology to aid, support and increase business opportunities for
                                                                              new and existing business and industry, and expands the retail and service business
                                                                              available in our community to increase the local tax base. New job creation and
                                                                              business expansion impacts businesses by creating meaningful opportunities for
                                                                              Chamber members to sell their goods and services to those new businesses and
                                                                              residents. The Economic Development Division will work with industries both large and
                                                                              small in our community to increase job growth and business expansion as well as with
                                                                              individuals to increase our growing small business community.

           2017 Objectives |
                                                                                                              38 NEW BUSINESSES
                                                                                                               opened in Downtown Rogers
        Economic Development
                                                                                                                                            in 2017
• Proactively promote expansion and retention
  of local businesses and industry.

                                                                                 9 BUILDINGS
• Support or lead the process to identify regional
  community development initiatives to advance
  the region’s competitiveness for jobs, workers
  and capital investment.
• Expand services and retail amenities to help
  attract a diverse, first-class workforce.
                                                                                  in Downtown Rogers
• Address employer and jobseeker needs
  through innovative web tools and other
                                                                                 were being renovated at
  recruitment marketing.
• Recruit and retain a high-quality workforce.
                                                                                     the end of 2017
• Engage in small business outreach.

                                                                                                              181 MEETINGS
• Implement Downtown Master Plan
• Engage in minority business development.
• Engage in minority community outreach.

                                                                                              In 2017,
                                                                                   were held with building owners, developers, business owners, city staff
  The following highlights are from the Chamber’s
                                                                                          and others to discuss their interests and business goals
                  2017 YEAR-END STAFF REPORT.
                                              For the full report visit
                     IMPACTPOSSIBLE.COM/VOICE

                                                                                                               March 24:
                                                                          March 3:
                                                                                                                Visit Rogers kicked off the 2017         March 26-31:
                                         March 1:                            The 95th Annual Banquet
                                                                                                                        tourism season at its first-         The World Trade Center
                                            The Chamber released                 celebrated 2016
                                       ue 3
                             l   12 Iss
                       17 | Vo
                     H20

                                                                                                                           ever Tourism Talk event             Arkansas (WTCA) hosted
                 MARC

                                              its 2017 Business Plan               accomplishments and
                                                                                                                            providing insights into              its Central America Trade
                                  MMUN
                                       ITY.
                                               issue of the Chamber                 John N. Roberts,
                SS. B
                      uildin
                             g CO
                                                                                                                            visitor trends, updates               Mission in Costa Rica
    wing
         BUSINE                                Voice outlining specific             President and CEO
Gro
                                                                                                                            on marketing efforts and             to explore business
                                              programs and goals for                of J.B. Hunt Transport
                                                                                                                           premiering the newest                opportunities with a
                                            the year.                             Services, Inc., presented
                                                                                                                        issue of The Good Life visitor       business delegation.
                                                                              the keynote address.
                                                                                                                 and relocation guide.

TIMELINE: March 2017
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                                                                                                                                                              3
                                                                                 The Chamber produced

                                                                28 SHORT VIDEOS                                                                    GROUNDBREAKING
                                                                    to promote Downtown Rogers and highlight                                         CEREMONIES
                                                                                economic development and                                           were held for retail and
                                                                        interactive experiences and initiated                                      office space as well as a
 Gamo/Daisy announced                                                                                                                             new elementary school in
                                                                          78 Media Coverage opportunities
  an expansion that will                                                                                                                                Rogers in 2017

 CREATE OVER                                                                                                                             Chamber staff members assisted

                                                                                                                                        347resources
                                                                                                                                            INQUIRIES
 40 NEW JOBS
 and bring NEW CAPITAL                                                 NWA Job Fairs had over
                                                                                                                                    regarding        on starting
                                                                                                                                             a small business
      INVESTMENT
                                                               100 EMPLOYERS                                                       The Chamber helped to gain

  Art
           The Chamber co-founded the                                                   and over

                                                               500 ATTENDEES
                                                                                                                               approval of tax back incentives for the
                                                                                                                               upcoming Cryovac (a division of Sealed Air) and
                                      on                                                                                        Dymark expansions that will create
            Bricks                                                                          in 2017                                 future manufacturing jobs

                                                                18
  the
      Art Walk
                                                                                     New Restaurants
   with 5 Downtown Organizations to promote
  the vision of a Maker Community outlined in the

Downtown Rogers Master Plan                                                          opened in 2017
                                                                                                                                    2 K2J Connect Events
                                   Rogers CREATED OVER 2,500 JOBS in 2017.                                                               held in 2017 with the goal of

                                   Unemployment rate at the end of the year                                                     WORKFORCE DEVELOPMENT
                                   was 2.5 percent                                                                                    EDUCATION
                                                                                                                                for school officials, students, and parents

                                                    April 18:
     April 3:                                       Chamber University held its Business                                                           April 27-30:
     Governor Asa Hutchinson                        Law Bootcamp. Topics included                     April 20:                                    The fifth tournament of the 22nd
          signed SB 581 into law                          business entity selection,                      The Chamber’s April                            season of the FLW Tour, the most
              as Act 658 of 2017                              intellectual property,                          Business After Hours                            competitive Tour in professional
                which enhances                                   influencer advertising,                        was held at Embassy                             bass-fishing, kicked off April
                 local economic                                   social media for                               Suites Northwest                               27-30 with the FLW Tour at
                 development                                      startups, Federal Trade                        Arkansas and                                   Beaver Lake presented by
                efforts and                                      Commission guidelines,                         celebrated the Rogers                           General Tire. Hosted by Visit
              allows Arkansas to                              mergers and acquisitions,                       Noon Rotary Club’s                              Rogers, the event featured 322
           be more competitive.                            negotiating commercial                          100th birthday.                                of the world’s best bass-fishing
                                                    leases, and liability issues for the                                                           professionals and co-anglers.
                                                    small business owner.

TIMELINE: April 2017
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                                                  The Membership Services Division attracts new members while providing existing
                                                  members with the programs, information and services needed to enhance their
                                                  competitive edge in the marketplace. Membership Services staff will provide over-
                                                  the-top customer service for the membership of the Rogers-Lowell Area Chamber of
                                                  Commerce by providing valuable services and programming which yields a return on
                                                  their investment. We will impact our members by offering business building events and
                                                  educational opportunities to support local businesses.

      2017 Objectives |                                        2,171 Members which included
                                                       Finished 2017 with
     Membership Services
                                                      252 New Memberships sold during 2017
• Support the Chamber’s mission of “Growing
  Business, Building Community” through                                                     Coordinated

                                                     130 BUSINESS EVENTS
  membership sales and event sponsorships.
• Provide networking events and
  educational programs to help members
  grow their businesses.
• Increase the number of membership
  renewals by providing support and                            and programs for Members and the Community.
  meeting the needs of our members
  through great customer service.
                                                     The Chamber’s newest event,

The following highlights are from the Chamber’s
         2017 YEAR-END STAFF REPORT.                                                                                          was held on October       13 and had
             For the full report visit
         IMPACTPOSSIBLE.COM/VOICE
                                                                                                                      MORE THAN 100
                                                                                                                       PARTICIPANTS
                                                                   26th Annual
                                                                      The

                                                            Buddy Bass Tournament
                                                                was held on May 6 on Beaver Lake.
                                                                   548 fishermen participated.
                                                     21 Kids participated in the Youth Fishing Tournament

                                            May 2:
                                            Chamber University held its                                                                 May 17:
                                                                                      May 6:
       May 1:                               Spanish Seminar Series with the                                                             The Northwest Arkansas Spring Job
                                                                                      The Chamber’s 26th annual Buddy
          Northwest Arkansas (MSA)                Walton College Arkansas                                                                    Fair presented by Home Instead
                                                                                             Bass Tournament was held
               ranked as the Fifth                    Small Business                                                                              Senior Care and Glad
                                                                                               at Prairie Creek Pavilion.
                 Best Place to Live by                  and Technology                                                                              Manufacturing Company
                                                                                                 Close to 600 anglers
                 U.S. News and World                    Development Center                                                                          was held at Frisco Station
                                                                                                 participated. A total of
                 Report. Rogers ranked                  and Mariam Martinez                                                                         Mall helping connect job
                                                                                                 388 fish totaling 814.66
                 45th in Time Money’s                   Law Firm, PLLC. The                                                                         seekers to employment
                                                                                               pounds were caught
               Top 100 Places to Live                 seminar topic was                                                                           opportunities. A total of 50
                                                                                             during the “catch and release”
           in 2017.                               Starting a Business in                                                                      companies exhibited to over
                                                                                        tournament.
                                            Arkansas for Hispanic and Latino                                                            220 attendees.
                                            Entrepreneurs.

TIMELINE: May 2017
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          28 BUSINESS-BUILDING
                                                           MEMBER
   Provided
NETWORKING EVENTS & OPPORTUNITIES
                                                            The

                                                        ENGAGEMENT
   in 2017 which allowed members to
 GROW THEIR PROFESSIONAL
  NETWORK and GENERATE

                                                         COMMITTEE
     BUSINESS LEADS
              Events included:                                                                                   The Chamber entertained

                                        4 events             helped with retention by
                                                         educating members on benefits
                                                         and encouraging participation in
                                                                                                               245 Golfers     at the
                                     12 events           Chamber events and programs.
                                                            They contacted a total of
                                                                                                              Spring & Fall Golf Tournaments
                                                                                                                   providing members a
                                                        196 members                                               relaxed environment for
                                     12 events                             in 2017                                  business networking

   51% of the businesses who joined from                Members of the
                                                                                                                             In 2017, the

                                                                                                               TOP 3
  JANUARY 1, 2017 through DECEMBER 31, 2017 is          AMBASSADOR COMMITTEE
located in Rogers and Lowell. A total of 72%            promoted membership growth &

                                                                                                              REASONS
   of the member businesses is located in
                                                        retention and event participation
                 Benton County
                                                        by functioning as a PROACTIVE,
                                                        GOODWILL EXTENSION OF THE CHAMBER.                            to Join the Chamber:
     NEW MEMBERS BY CITY                                They helped to host 101
                                                                                                              1) Community Involvement +
                                                        RIBBON CUTTINGS for new                                   Increasing Visibility
                                                        members in 2017
             14%            14%                                                                                   2) Networking +
                                         13%                                                                    New Business Contacts
                                            4%
            47%                        8%                                                                     3) Marketing/Advertising/
                                                                                                                Publicity Opportunities

                                                               June 19:
          June 5:                                                                                                   June 24:
                                                                  The Northwest Arkansas Council
               Crain Automotive Team won overall                                                                        The 5k @ the LPGA benefiting Mercy
                                                                      announced that Nelson Peacock had
                  first place at the 2017 Spring                                                                           returned to #NWAChampionship Week
                                                                         been named the new President
                    Golf Tournament held at the                                                                              with an estimated 1,500 runners.
                                                                          and CEO and would start mid-July.
                    Shadow Valley Country Club in                                                                            The start and finish were held at the
                                                                          The Arkansas native returned to
                    Rogers. They were the winners                                                                            Walmart AMP, with the race route
                                                                         Arkansas from California, where
                   of the p.m. flight, while Unilever                                                                       taking runners through the Gatorade
                                                                       he had worked since 2014 at the
               won the a.m. flight.                                                                                      Loudest Hole on Tour - #17.
                                                                   California Office of the President.

TIMELINE: June 2017
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                                                        Visit Rogers’ mission is to positively impact the Rogers economy through the
                                                        promotion of the area as a retail, business and convention destination.

                                                          56 BOOKED MEETINGS AND EVENTS | 17,389 TRACKED ROOM NIGHTS
                                                          43,285 ATTENDEES FROM 71 GROUPS MET IN ROGERS IN 2017
           2017 Objectives |                              Economic impact to the community of

                                                          $14 MILLION*
             Visit Rogers
• Generate overnight visitors that will produce

                                                          116 LEADS
  room nights for Rogers hotels and business
  for our attractions, restaurants and retailers.
• Market Rogers as a premier destination for leisure
                                                                                                                         The    ROGERS LODGING TAX
  travelers, conventions and sporting events.                                                                        increased from two to three percent in September.
• Establish credibility and awareness of Visit                                                                        At year-end 2017, the Rogers hotel tax collections
                                                                   were sent to Visit Rogers
                                                                                                                          increased 29.8 percent
  Rogers as the official destination marketing

                                                                                                                                      $1,082.180
  organization of the city.                                            Partners in 2017
• Provide excellent customer service to
  enhance the visitor experience and encourage
                                                                            Staff represented                          over 2016 to
                                                             Northwest Arkansas at
  repeat visits to Rogers.

The following highlights are from the Chamber’s
         2017 YEAR-END STAFF REPORT.
                                                              Travel    South
                                                            International Showcase              ,
                                                                                                                                      HOSTED 3
                                                                                                                                      FAMILIARIZATION TOURS
                For the full report visit               conducting 30 face-to-face meetings with                                      and 15 site inspections
          IMPACTPOSSIBLE.COM/VOICE                       international tour operators from over 12                                    for planners considering
                                                                    different countries                                                Rogers for their events
                     A total of

 $317,165
                                                          Collaboration with               Miles Partnerships
                                                                                                    produced a new responsive
                                                               website, customer relationship management (CRM) software
                                                              and adventure-focused digital marketing campaign, resulting in

                                                            increased interest and engagement
 was invested in marketing                                                      from targeted demographics across all platforms
        during 2017                                                                                                                      *Estimates as of January 2018

        July 1:
                                                 July 17:
        The 2016 Fortune 500 Largest U.S.                                                       July 28-30:                                     July 31:
                                                 The Chamber launched its next
         Corporations list was released, and                                                     The 2017 Rogers Cycling Festival,               The Chamber’s Government
                                                       generation Voice of Business Blog
                Northwest Arkansas had                                                                  sponsored by the Northwest                     Affairs division and the
                                                            at impactpossible.com/voice.
                    three companies on the                                                                 Arkansas Emerging                              Northwest Arkansas
                                                              The blog features new
                      list headquartered                                                                    Leaders. The festival                           Emerging Leaders
                                                               categories for content
                      here. Walmart topped                                                                   consisted of several                           program held
                                                               created by in-house
                      the list as the largest                                                               USA Cycling-sanctioned                          the Ready to Run
                                                              writers as well as guest
                     U.S. corporation. Tyson                                                               road cycling and                                Political Candidate
                                                             writers offering their
                 Foods ranked number 82                                                                 mountain biking events                          Training Series at
                                                        professional expertise on a
            while J.B. Hunt moved up to                                                           held in Downtown Rogers.                        Record Downtown.
                                                 variety of subjects.
        number 407 this year.

TIMELINE: July 2017
PAGE
                                                                                               2017 Annual Report | FEBRUARY2018
                                                                                                                                                                11

                                                    The Community Development Division creates and supports innovative leadership and
                                                    educational programs that impact and enhance the quality of life in Rogers, Lowell
                                                    and the region by improving lifestyles and amenities enjoyed by residents as well as
                                                    newcomers and visitors.

                                                                                                               213
                                                                                                              The Community-based Scholarship Program

     2017 Objectives |                                                    The Chamber’s
  Community Development                                                                                       awarded

                                                                                                             students
                                                             Education Committee recognized

• Further leadership potential in Benton County       Kyle Scholler of Northside Elementary,

                                                                                                              $373,375
• Introduce progressive leadership skills in          Tina Wallace of Kirksey Middle School,                                     in the amount of
  the Rogers School District.
• Convene young professionals to positively           Thomas Williams of Heritage High School,
  impact the community through NWA                    and Jim Brown of Joe Mathias Elementary
  Emerging Leaders.
• Support education within our community.                  as   EDUCATORS OF THE YEAR                               with the support of 95 donors

                                                    Academic Awards Ceremonies took place
The following highlights are from the Chamber’s     in the Spring of 2017 for Rogers High School, Heritage High
        2017 YEAR-END STAFF REPORT.
              For the full report visit
                                                    School, and Rogers New Technology High School where
         IMPACTPOSSIBLE.COM/VOICE                   987 Students were awarded for academic achievement

19         Rogers area high
school students completed the
                                                                                      LEADERSHIP BENTON COUNTY
ARVEST FIRST LEADERSHIP                                                                            re-launched in August of 2017 and
class, where they became more knowledgeable                                           30 Participants are set to graduate
and engaged in their community                                                           from LBC Class 15 in May 2018
        August 9:
                                                  August 11:
        More than 1,000 Rogers Public School                                              August 17:                                       August 30:
                                                  A group of more than 320 young
        administrators and teachers gathered                                              “Networking with a Purpose” was                  Visit Rogers, the Destination
                                                   professionals filled Record
               at Rogers High School for the                                                   hosted by the Northwest                         Marketing Organization
                                                          Downtown for the second
                    2nd annual Thank-A-Teacher                                                     Arkansas Emerging Leaders                       (DMO) for Rogers,
                                                             annual Ignite Your
                      Celebration Presented                                                          and the Rogers-Lowell                            launched its redesigned
                                                              Passion, YP Summit.
                      by Sam’s Furniture. The                                                         Area Chamber of                                  VisitRogersArkansas.com
                                                              The summit was
                      Education Committee of                                                          Commerce at Acosta Sales                         to better serve the
                                                              formed last year by
                      the Chamber hosted its                                                         & Marketing in Rogers.                           needs of leisure
                                                             the Northwest Arkansas
                    annual Teacher Education                                                       The event featured the                           travelers, convention
                                                           Emerging Leaders
                Fair & Appreciation Breakfast                                                   Chamber’s Business After Hours                  attendees, and a growing
                                                     organization and Rotary Clubs
        presented by Hight-Jackson Associates,                                            and showcased local non-profits.                 outdoor recreation market.
                                                  of NWA.
        P.A. at Rogers High School.

TIMELINE: August 2017
PAGE
              2017 Annual Report | FEBRUARY2018
   12

                                                     The Government Affairs Division serves as the link between Chamber members and
                                                     local, state and federal government. In this role, the Chamber advocates for pro-
                                                     business and quality-of-life issues of importance to Northwest Arkansas. The Division
                                                     also provides outreach by keeping its members informed on legislation and public
                                                     policy that might have an impact on business.

                                                               STATE CHAMBER,
                                                     Worked with the
         2017 Objectives |                           AREA CHAMBERS, MAJOR EMPLOYERS,
                                                     and INDUSTRY REPRESENTATIVES to engage
        Government Affairs

• Enhance the Rogers-Lowell Area Chamber             members on several pieces of legislation affecting the business
  of Commerce’s capacity to effectively
  influence local, state and federal legislation.    community in Northwest Arkansas
• Establish regionalism to leverage economic
  development for coordinated marketing,                       Staff played a significant role in gaining passage of

                                                            17 pieces of
  messaging and advocacy efforts.
• Help Chamber members understand and
  navigate the governmental process.

                                                            legislation
• Aggressively advocate for pro-business
  public policy and issues.
• Pursue transportation infrastructure funding.
                                                                                      included on the 22-item
                                                            Northwest Arkansas Legislative Agenda advancing
The following highlights are from the Chamber’s
                                                               issues key to the continued prosperity of the region
         2017 YEAR-END STAFF REPORT.
               For the full report visit
         IMPACTPOSSIBLE.COM/VOICE
                                                                                        Provided full-time monitoring of legislative
                                                                                activities in Little Rock during the Regular Session
                                                                                           of the 91ST ARKANSAS GENERAL ASSEMBLY

         September 8:
                                                September 13:                           September 15:                                                          September 25:
         The RoArk Group won overall
                                                 Chamber University held its             Walmart Stores announced that it                                       The Chamber launched its Northwest
               first place at the 2017 Fall
                                                       Introduction to Quickbooks              will build a new home office                                           Arkansas Entrepreneur’s
                    Golf Tournament held
                                                          and Intermediate                        campus in Bentonville.                           WEST ARKAN            Guide: Doing Business in
                        at the Lost Springs                                                                                         NO
                                                                                                                                             RTH                          SA
                                                                                                                                                                                S

                                                           Quickbooks seminars                      The project will be built                                             Rogers & Lowell providing
                        Golf & Athletic Club.
                                                           to help business                         in phases. It will be                                                  useful tools for growing
                        They were the
                                                                                                                                                                          a small business, and
                                                                                                                                O

                                                           owners learn both                        built on the east side
                                                                                                                                D

                                                                                                                                                                                    EL
                                                                                                                                                                                    L

                                                                                                                                    IN
                                                                                                                                         G
                                                                                                                                             Bus                               OW
                                                                                                                                                   iness I N R O G E R S & L
                        winners of the p.m.
                                                          the basics and more                     of S.E. J St., bordered by                                             listings of regional, state
                     flight, while Everett
                                                        advanced features of the               Hwy. 102 to the south, and                                              and national resources.
                Buick GMC of Bentonville
                                                  desktop version.                        Hwy. 72 to the north.
         won the a.m. flight.

TIMELINE: September 2017
PAGE
                                                                                       2017 Annual Report | FEBRUARY2018
                                                                                                                                                  13

  Staff maintained a greater than                                                   Worked with

     100%
     attendance rate during the
                                                                                       Congressman Steve Womack
                                                                                    to coordinate meetings of the Arkansas
                                                                                    Federal Delegation and Congressional
 2017 MEETING OF                                                                    Leaders, hosted by the Congressman

  THE ARKANSAS                                                                      in Rogers and Washington, D.C. on
                                                                                    International Trade Commission
GENERAL ASSEMBLY                                                                    activities affecting manufacturers in
                                                                                    Rogers and across Arkansas

               Attended theRegional Government Affairs Conference
               sponsored by the U.S. Chamber of Commerce held in
                                                                                                              Planned and coordinated the

                                                                                                              2017
               Chicago where information regarding effective targeting and advocacy
               through social media channels was discussed

Worked with area legislators to pass           Worked with the State Chamber
 major legislation on developing               and legislators to achieve up to
                                                                                                           Washington
                                                                                                            D.C. Fly-in
          REGIONAL                             12 million dollars
           CAREER                              in additional funding for                          for the
                                               workforce training through excess Rogers-Lowell Area Chamber of Commerce,
          CENTERS                              state scholarship lottery funds     the Greater Bentonville Area Chamber
to provide opportunities for students                                                                     of Commerce, and the Siloam Springs
   seeking workforce training and
  industry recognized certifications                                                                             Chamber of Commerce
                                             October 4:
       October 4:                                                                   October 13:                               October 17:
                                             Benton County Judge Barry
       The Northwest Arkansas Fall                                                  The Chamber’s first-ever Sporting         The 2017 Chamber Night
                                             Moehring presided over ceremonies
        Job Fair presented by Home                                                   Clays Classic, presented by Cabela’s,     Reception at the Rogers School
                                                    honoring the rehabilitation
                Instead Senior Care and                                                      was held at Gunsmoke                     Board of Education was
                                                        and reopening of the
                   Glad Manufacturing                                                           Sporting Clays in Garfield.              held at the District
                                                           Historic War Eagle
                    Company was held                                                             More than 100 shooters                   Administration
                                                            Bridge. Lieutenant
                    at Frisco Station Mall                                                       showed up to “golf with a                Office in Rogers.
                                                            Governor, Tim Griffin
                    helping connect job                                                          shotgun” and network “on                 Members enjoyed
                                                           and Arkansas Highway
                   seekers to employment                                                        the range.” Participants                 the opportunity to
                                                         Commission Chairman,
                 opportunities. A total of                                                   received a continental                    meet administrators
                                                     Dick Trammel, also spoke at
          50 companies exhibited to over                                               breakfast, lunch, snacks, ammo,          and board members.
                                             the ceremony and participated in
       300 attendees.                                                               goodie bags and beverages.
                                             the ribbon cutting.

TIMELINE: October 2017
PAGE
             2017 Annual Report | FEBRUARY2018
   14

                                                   Northwest Arkansas Emerging Leaders (NWAEL) exists to engage and connect
                                                   Northwest Arkansas young professionals through personal and professional
                                                   development experiences.

                                                                                     Sustainability Crew: This crew is focused on increasing
                                                                                     sustainability in Northwest Arkansas and diverting recyclable
                                                                                     material out of the landfill. In 2017, this crew had volunteers work
     2017 Objectives |                                                               several events such as the Boys and Girls Club of Benton County
                                                   Golf Tournament, WorkMatters, LeaderCast, Roots Festival, and The Botanical Garden of the
   NWA Emerging Leaders                            Ozarks to make all their events waste free. The crew also created two mini-series, Sustainable
                                                   Solutions and Maintainable Living 101. These were designed to inform and educate the young
• Engage new or young business                     professional on the best practices to live a sustainable life.
  professionals in the region with
  professional development programs that                                      Leadership Crew: This crew develops a leadership pool and links
  focus on volunteerism, leadership skills                                    ready, willing and able emerging talent to organizations, public and
                                                                              private boards and commissions and areas of leadership needed
  development and board service.
                                                                              to benefit the community. In 2017, this crew held two Board Service
• Increase membership and become more              Certification seminars to prepare attendees to serve on non-profit boards and commissions.
  regionally diverse by partnering with
  other community leadership development                                         Greenways and Trails Crew: Links parks, trails and people;
  organizations to invite new members from                                       to provide, protect, develop and maintain parks, greenways and
  across the region.                                                             trails throughout the community: and to promote public awareness
                                                                                 of the benefits of green space. In 2017, the crew worked to produce
                                                   the fourth annual Rogers Cycling Festival which promotes access to cycling and supports the
                                                   Community Bike Program as well as other local cycling Non-profits such as Pedal It Forward.

The following highlights are from the Chamber’s                                            Political & Government Affairs Crew: A non-partisan
         2017 YEAR-END STAFF REPORT.                                                       program intended to assess current political issues and
                                                                                           opportunities; educate on political and government
              For the full report visit
                                                                                           processes; and engage and encourage participation
         IMPACTPOSSIBLE.COM/VOICE                  in local, state, and federal government. In 2017, this crew hosted the non-partisan Ready to Run
                                                   program designed to answer all questions about what it takes to run for political office.

                                                                                            Community Enrichment Crew: Provides avenues for
                                                                                            dialogue and education about community issues as well
                                                                                            as opportunities to become engaged in projects that will
                                                                                            enrich the region. This crew offers an avenue for members
                                                   with ideas that do not fit within existing crews an opportunity to use this crew as a platform for any
                                                   project or program that could benefit the community.

         November 3:                          November 9:
         The quest for answers and                                                                                            November 28:
                                              The Chamber helped Downtown               November 10:
         a context for predicting the                                                                                         The newest Chamber program, Hustle
                                              Rogers launch and promote its             The Chamber’s 8th annual
              Chamber’s future was part of                                                                                      in Heels – Ladies Lead NWA, was
                                                     first-ever Art on the Bricks, a          Bowling for Business was
                   the annual Board Retreat                                                                                            inspired by the Small Business
                                                          monthly art walk occurring              held at the Rogers
                     hosted by Mercy                                                                                                      Council. A “Kick Off Your
                                                            on the second Thursday                  Bowling Center. The
                      Northwest Arkansas,                                                                                                   Heels” networking event
                                                             of each month. Shops,                   highest scoring
                      and the conversation                                                                                                  was held in Downtown
                                                             restaurants, bars,                      team was American
                      will continue onward                                                                                                  Rogers. Over 150
                                                            nonprofits and service                  Standard Foundation
                    in 2018 with members                                                                                                   businesswomen from
                                                          providers hosted guest                  Repair. The best
                 who represent a diverse                                                                                                across the region attended to
                                                      artists, and showcased the work         t-shirt design went to
         mix of generations. The journey                                                                                          celebrate the launch and provide
                                              of artists and musicians from across      Benchmark Group.
         towards Chamber 3.0 has begun.                                                                                       input for 2018 programming.
                                              Northwest Arkansas.

TIMELINE: November 2017
PAGE
                                                                                                              2017 Annual Report | FEBRUARY2018
                                                                                                                                                                                 15

                                                                                NWAEL held two                                 NWAEL in Conjunction with Rotary Clubs
                                                                                                                                across Northwest Arkansas hosted
                                                                                                                                                     the 2nd annual

                                                                                                                                      NWA YOUNG
                                                                       seminars in 2017 with a total of
                                                             60 participants
                                                                                                                                    PROFESSIONALS
 NWAEL membership rose                                                                                                                 SUMMIT
by 130 MEMBERS in 2017 to

905 TOTAL MEMBERS ROGERS CYCLING                              NWAEL held the       4TH ANNUAL                                                          Over 350 Young Professionals
                                                                                                                                                        attended this year’s event

                                                                         FESTIVAL
       3
                      NWAEL Held
                                                                                    with     650 participants
                                                                                 competing in    NINE DIFFERENT
                                                                                EVENTS  . The Festival raised over

                                                                                        $12,000                                        NWAEL Sustainability Crew launched

     Connect                                                                           for local cycling non-profit
                                                                                              organizations                      two new mini-series:
                                                                                                                               Sustainable
                  events with a total of
                                                                       Ready to Run,                                            Solutions
     85 attendees
                                                                 Held
                                                                 a non-partisan political training seminar.                          &

Connect is an informal event that allows members and
potential members the opportunity to connect with
                                                              Over
                                                            young professionals
                                                                                   125                                         Maintainable
                                                                                                                                Living 101
                                                                                                                                                  Between the two series,
                                                                                                                                         8 seminars were held,
others, connect with the organization, and connect with
Northwest Arkansas
                                                             interested in running for political office attended                             250 attendees
                                                                                                                                   with a total of
                                                                            this half-day seminar                                                         in 2017

                                                                                                       December 13:
          December 1:                                     December 12:                                  Northwest Arkansas Regional Airport
                                                                                                                                                                      December 31:
              The Chamber recognized                          Rogers Public Schools                           Authority approved spending
                                                                                                                                                                        The Chamber closed
                the 2017 committee                              conducted a                                       up to $200,000 to hire an
                                                                                                                                                                          out 2017 with
                  chairs and outgoing                            groundbreaking                                    executive consultant to
                                                                                                                                                                          a total of 2,171
                  board members at the                           for its 17th                                       review XNA’s organizational
                                                                                                                                                                          member businesses,
                  Board Reception held                           elementary school                                 structure and recruit a CEO.
                                                                                                                                                                          representing 3,725
                before the Chamber’s                            located at 3131 W.                                The board also approved a
                                                                                                                                                                        individual members.
              Holiday Open House.                             Garrett Rd. in Rogers.                           2018 budget that reflects a 22
                                                                                                         percent rate cut for carriers.

TIMELINE: December 2017
317 West Walnut Street
    Rogers, Arkansas 72756

       RogersLowell.com

Paid for through Periodical “Chamber Voice” (USPS 492950) is published monthly in January,
February, March, May, June, July, August, September, October, November and December; semi-
monthly in April by the Rogers-Lowell Area Chamber of Commerce, Inc.,
317 West Walnut, Rogers, AR 72756. Periodical postage paid at Rogers, Arkansas.

POSTMASTER send address changes to:
ROGERS-LOWELL AREA CHAMBER OF COMMERCE NEWSLETTER,
317 West Walnut, Rogers, AR 72756.

Rogers Chamber Office
317 West Walnut Street
Rogers, Arkansas 72756
479-636-1240

Lowell Chamber Office
506 Enterprise Drive, Ste. 102
Lowell, Arkansas 72745
479-770-4400
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