BACHELOR OF - SIM Global Education
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BACHELOR
OFARTS (HONOURS)
Retail Marketing
Sport Business Management
Sports Studies and Marketing
Sustainable Events Management
www.simge.edu.sg
The programmes are developed and awarded by University of Stirling, UK
The University of Stirling is a charity registered in Scotland, number SC 011159
02 04
Welcome SIM
CONTENTS Messages
10
Group
12
Overview Undergraduate
Programmes
02
06 07 08
Student Student Learning University
Life Centre of Stirling
25
Application and
Admission
01
WELCOME
MESSAGES
Welcome to SIM Global Education respective fields and communities.
(SIM GE) – A global campus with We also aim to inspire passion
over 10 top-ranking international in them to excel and to strive for
universities from the UK, the US, bigger goals.
Europe and Australia. As a premier
institution of higher learning, we are In today’s fast-changing world, the
a gateway to the world with a wide ability to adapt and evolve will give
range of academic programmes you an edge. With our multicultural
to choose your ideal learning learning environment and diverse
pathways from. campus life, you will gain the skills,
knowledge and insights you need
SIM GE is the global education to be career ready. These will
arm of the Singapore Institute of enable you to gain a Global Edge
Management (SIM Group) which as you make your mark in the
was an initiative started in 1964 global workplace of the future.
by the Economic Development
Board to support Singapore's I invite you to come and be a
Gain a Global industrialisation. As one of the
largest and leading private
member of our community, and
discover how, like them, you can
Edge at SIM GE educational institutions in
Singapore, we take pride in our
fulfil your aspirations by embarking
on an exciting educational journey
for the global reputation for quality academic
standards and a vibrant student
with us.
workplace in the experience.
future economy At SIM GE, we are committed to
delivering a holistic education
Dr Lee Kwok Cheong
Chief Executive Officer
to empower individuals in their SIM Global Education
02
At the University of Stirling we of Retail, Sport Management,
take pride in offering you an Marketing & Events.
education based on innovation
and excellence – an inspiring These courses are offered in
academic experience that is Singapore by the University of
second to none. Stirling's Management School,
with teaching input from the
Stirling’s degrees are attuned to Institute for Retail Studies
the needs of employers and will (a noted Centre of Excellence for
equip you with knowledge and teaching and research); and the
expertise in your chosen field. Faculty of Health Sciences and
Research excellence informs our Sport. The University of Stirling is
cross-disciplinary approach to Scotland’s University for Sporting
teaching, which means you will Excellence producing many
benefit from being taught by international athletes including
world-leading academics. a number of medal winners who
competed at the Rio Olympics,
Teaching is We are ranked in the world’s top
100 Universities under 50 years
2016.
delivered by old and have a 5-star QS World
University Ranking (2018). By
As our courses are offered in
both Singapore and at our main
experts in studying with us, you will gain
a qualification from a renowned
University Campus in Stirling you
have the option of spending a
their field institution where our teaching,
employability, international
semester studying in Scotland.
This will allow you to expand your
activities and inclusiveness are all international network of contacts
rated 5 star. and gain a valuable, rich cultural
experience.
The University of Stirling courses
are offered in collaboration with Thank you for considering
SIM Global Education, one of studying with us. I wish you all the
the leading providers of higher best with your studies and look
education in Singapore. Our two forward to welcoming you in the
organisations have worked closely future.
with industry partners to create
a unique portfolio of courses that
are specifically designed to meet Professor Gerry McCormac
the global needs of the dynamic Principal and Vice-Chancellor
and expanding market sectors University of Stirling
03
SIM
GROUP
SIM Global Education
A leading private education
institution
SIM Global Education is the global
education arm of the Singapore
Institute of Management (SIM
Group). Founded in 1964 on
the initiative of the Economic
Development Board to support
Singapore’s industrialisation,
the SIM Group also offers its
educational and training services
through four other brands: SIM
International Academy (SIM
IA), Singapore (Cambodia)
40
International Academy (SCIA),
SIM Professional Development
(SIM PD) and Platform E.
SIM Global Education (SIM GE)
offers quality overseas academic
programmes awarded by top-
COUNTRIES
150,000
ranking and reputable universities.
SIM GE’s approach towards a
holistic education is to develop
students with a global edge for
the global workplace with ability
and adaptability for employability
in the future economy. With over
150,000 alumni and about 19,000
students from over 40 countries,
SIM GE is a leading private
education institution in Singapore. ALUMNI
04
Over 10
international
universities,
1 global
campus
Scan to
view our
Learning Spaces
Why Study at SIM GE?
AWARD-WINNING INSTITUTION STUDENT-CENTRIC CAMPUS BOND-FREE SCHOLARSHIP &
Top 3 Best Private Institute for Wi-Fi enabled campus with BURSARY
eight consecutive years in the annual comprehensive facilities for Scholarships are available to
AsiaOne People’s Choice Awards. students’ academic and recreation students who excel in academics,
needs. sports or arts.
BOOST EMPLOYABILITY
82.7% of graduates found jobs VIBRANT STUDENT LIFE NETWORK FOR SUCCESS
within 6 months of completing Participate in over 70 student A multitude of learning resources and
their Bachelor studies. clubs with year-round activities in networking events for students and
Source: SIM GE Graduate Employment arts, culture and sports. graduates offered through SIM GE
Survey 2016/2017 platforms and SIM Membership.
DEDICATED STUDENT SUPPORT
THROUGH-TRAIN PATHWAY Support services include ALUMNI ENGAGEMENT
Over 80 full-time and part-time academic support at Student Stay connected even after
academic programmes through Learning Centre, a dedicated graduation – benefit from events
over 10 partner universities at Student Services Centre, Student organised by SIM GE Alumni
diploma, undergraduate and Wellness Centre, and initiatives Office or volunteer your time
postgraduate levels. such as financial assistance through mentorship initiatives.
schemes and counselling services.
GLOBAL PERSPECTIVES &
INSIGHTS
Exposure to diverse cultures and
a global network of faculty and
peers bring broader perspectives
to learning.
05
STUDENT
LIFE
24 A CAREER HEAD START STUDENT CLUBS & COMMUNITIES
hours in 1 day... Raise your employability quotient Sharpen your leadership and social
365
through industry internships or skills or pursue your passion in the
career-readiness initiatives like the arts and sports with more than
Talent Development Programme, 70 student councils and clubs
days in 1 year... Career Chapters and Mentorship available.
1095
Programme offered by Career
Connect. STUDENT CARE
Boost your overall well-being
days in 3 years... OVERSEAS EXPERIENCE through healthy living and wellness
Gain international exposure through programmes, or learn more from
overseas academic exchange peer mentors at our dedicated
Seize the now. programmes, study trips and
workshops.
Student Wellness Centre.
Make the most of your time
in SIM GE.
Grooming achievers outside the classroom Global exposure and learning opportunities Career fair offering internships and jobs
06
STUDENT
LEARNING CENTRE
The Student PEER-ASSISTED LEARNING
(PAL)
PROFESSIONAL SKILLS
Develop professional skills that
Learning Centre A student-to-student support are highly valued by employers
(SLC) is a one-stop centre network that provides academic through well-structured training
assistance for selected modules. programmes.
for student academic
support. Boost your WORKSHOP SERIES CONSULTATION SERVICES
Attend complimentary workshops Work with our advisors to improve
academic performance with on academic writing, study skills your skills in written and oral
our SLC resources. and personal effectiveness to presentation.
hone effective learning skills.
Peer-Assisted Learning (PAL) in session Digital Literacy Workshop The Talking Point Programme
07
UNIVERSITY OF
STIRLING
Founded by Royal Charter in 1967, The University of Stirling regularly
the University of Stirling was the performs well in the various
first genuinely new university in newspaper surveys of higher
Scotland for over 400 years. education. Here are some of the
accolades:
The results of the University’s
performance in the 2014 Research • A 5-star ranking for teaching,
Excellence Framework (REF) employability, internationalisation,
positioned Stirling as one of the facilities and inclusiveness in
top research-led universities in the QS World University
the UK with almost three quarters Rankings 2018
of research activity rated either • Ranked 2nd in the UK and
world-leading or internationally 47th in the world in the QS
excellent. Stirling is ranked 6th in Top 50 Under 50 (2017),
Scotland and 45th in the UK, with which ranks the world's top
our Management School ranked universities under 50 years old
in the UK top 25 for Business and • Ranked 3rd in Scotland and
Management. Top 15 in the UK for Sports
Science (Times and Sunday
In learning and teaching, the Times Good University Guide
University is committed to 2018)
delivering high quality programmes • Home to the Institute for Retail
that produce intellectually able Studies, an acknowledged centre
graduates who are highly sought of excellence for retailing
after by employers. We are ambitious • Stirling is Scotland’s University
for our students, and our flexible for Sporting Excellence, and
learning opportunities enable ranked top 25 in the UK for
them to explore and discover new Sports Science (The Complete
subjects and interests. University Guide 2017)
• Top 20 in the UK for Sport
According to an external review, (QS World University Rankings
the quality of teaching and the 2017)
academic standards of awards at
Stirling were amongst the best in
Scotland.
08HIGHLIGHTS
With over 12,800 students, 1,500 The Institute for Retail Studies Scotland's University for Sporting
staff and 56,000 alumni, the (IRS) at the University of Stirling Excellence, a designation by
University gives research and was established in 1983 to act the Scottish Government in
teaching a global outlook. as a focus for the academic and recognition of their contribution
applied study of the retail industry. to Scottish sport.
In teaching and learning, Stirling
works with their student community Stirling Management School's Home to a suite of sports facilities,
to deliver high quality programmes exceptional performance has across 310-acres, all open to
that produce intellectually able resulted in a coveted place among students.
graduates who are highly sought the UK's top 25 institutions for
after by employers. Business and Management, out of
101 Business Schools. (REF 2014)
09OVERVIEW
Retail Marketing sets and knowledge must evolve aims to use sports for individual
Whether we realise it or not, retail to meet the changing landscape. development, community bonding
penetrates the everyday lives of and nation building towards a
consumers as an encompassing Specifically designed to meet the healthier and better life through
and exciting experience – from needs of a dynamic and expanding the impactful experience of sports.
fashion and apparel, to electronics, market sector, the Bachelor of Arts
food and beverage, and (Honours) in Retail Marketing Singapore plays host to high-profile
fast-moving consumer goods. programme offered in Singapore sporting events such as the F1
at SIM GE by the University of Stirling Singapore Grand Prix and Standard
E-commerce sales in Singapore is is a result of close collaboration and Chartered Singapore Marathon, and is
projected to reach $5.6 billion in consultation with retail industry poised to become one of the premier
2018, rising up to $6.7 billion by partners. As an acknowledged sports hubs in Southeast Asia.
2021.1 Amid the wave of technology Centre of Excellence with close Investment in sports infrastructure
and e-commerce, we are also seeing links to the Singapore Retailers thus becomes a central role in the
retailers going back to ‘bricks’, Association and Singapore development of the wider domestic
offering innovative in-store shopping Institute of Retail Studies, the sports ecosystem, while connecting
experiences and personalised services. University of Stirling’s Institute for sports content and community
Retail Studies (IRS) is the choice participation. The sparkling billion
Despite the government’s budget institution to help you acquire the dollar Singapore Sports Hub is by
initiative to raise the goods and key capabilities vital to navigate far the most significant large-scale
services tax to 9% between 2021 the future road-map of retail. development to-date, further
and 2025, Singapore still has cementing Singapore’s influence in
relatively low taxes, driving the entry Sport Business Management the sporting arena.
of retail and consumer companies Sports Studies and Marketing
into the country as a means to In the lead-up to the national With expected growth locally to
expand into Southeast Asia. sports strategy of Vision 2030, build Singapore’s standing at the
there is a growing attention on the world levels, there is a demand
With the emerging opportunities sports scene in Singapore. A joint for talented professionals who
in the retail landscape, it is vital project by the Ministry of Culture, understand the sports sector and
that as an aspiring or current retail Community and Youth (MCCY) can use their management and
professional, your present skill and Sport Singapore, Vision 20302 marketing skills to best effect.
10Sustainable Events Management The programme includes a
Singapore is recognised as a special focus on sustainability and Why study Stirling’s
leading destination for events managing the impact that large
and conferences. To maintain this events can have on society and degree at SIM GE?
competitive edge, the Singapore the environment.
Tourism Board and the meetings, Same curricula and standards as
incentives, conferences and events The experiential focus on events the degree programme offered in
(MICE) industry have launched as a management form represents the UK.
the MICE2020 roadmap to deliver a creative and dynamic approach
enriching and personalised relevant to organisations that Teaching is delivered by experts
experiences to better connect strive to satisfy society’s leisure in their field. This is enhanced
with MICE visitors. One important needs while producing a graduate by cutting-edge knowledge
aspect of the plan includes well-versed in management, with from researchers and through
developing talent and enhancing explicit skills and knowledge integration with field professionals.
professional standards in the in business, management and
sector.3 marketing and the ability to apply Lectures are delivered by University
in practice. faculty and supported by local
The Sustainable Events Management tutors.
degree programme covers key
principles of developing sustained Modular three-year programme
commercial success with focusing on the multi-disciplinary
considerations to efficient approaches areas of retail marketing, sport
to human resources, energy use business management, sports
and waste management. The studies and marketing, events
programme trains a successful management and project
contemporary events manager 1
https://sbr.com.sg/information- management.
with knowledge in a wide range of technology/in-focus/retail-giants-
knock-singapores-door
subjects in marketing, human Option to spend one semester
2
https://www.mccy.gov.sg/Topics/
resources, finance, communications, Sports/Articles/Vision_2030.aspx at the University of Stirling home
planning and other business skills 3
http://www.visitsingapore.com/mice/ campus in the UK.
to develop multi-disciplined, creative en/bulletin-board/developing-talent-
and entrepreneurial team leader. for-growth/overview/ Flexible curriculum allows working
professionals and affiliates to hone
existing expertise to embrace
lifelong learning.
11BA (HONS) IN
RETAIL MARKETING
Objectives Modules This is an invaluable opportunity
The Bachelor of Arts (Honours) Year 1 for students to experience and
in Retail Marketing programme • Fundamentals of Business & become immersed in Scottish
is developed and awarded by the Management culture, and to add value to their
University of Stirling, Scotland. • Fundamentals of Marketing educational learning experience
The programme is supported by • Leisure Management and through a first-hand appreciation
Institute for Retail Studies (IRS) Consumption of the different domestic and
and its extensive retail networks to • Marketing, Ethics and Society international activities undertaken
ensure relevance, practicality and • Operations Management by retailers and marketers.
current curriculum. Offered at SIM • Retail Studies
GE, this three-year programme is The exchange at Stirling enhances
for qualified applicants working Year 2 & Year 3 your global outlook and mindset
or intending to work in the retail • Branding and Communications that will prepare you to work
industry. • Buying and Visual more efficiently in a globalised
Merchandising economy.
The programme aims to enable you: • Digital and Experiential
• to understand the fundamental Marketing Mode of Delivery
importance of retailing as a • Retail Operations Classroom learning comprising:
customer-focused activity and • Understanding Consumers • Activities
as an important service sector • Understanding Supply Chains • Lectures
within the environment and • Multi-Channel Retail Marketing • Tutorials
society at large • Professional Development and • Workshops
• to be able to apply core retail Practice
marketing principles in the • Strategic Management Each lesson is typically 6 hours
delivery of customer values • Dissertation for lectures; 3 hours for tutorials.
• to understand the nature of
specific retailing activities and Each module is 20-credit except Assessment
how they are integrated within Dissertation (60-credit). • Individual or group assignments
a distribution channel and the • Dissertation
wider exchange process Exchange Semester at Stirling • Written Exams
• to be equipped with the You’ll have an option to spend • Continuous assessments such as:
appropriate skills to gain and one semester of study (Year 3 - Presentations
excel in decision-making 1st semester) at the University - Tutorial exercises
positions in business and other of Stirling home campus in the
organisations UK. You are expected to complete Candidature Period: 4 years
modules equivalent of 60 credits There will not be any refund or
Duration and Intake in the UK. recourse should the student fail to
complete the programme within
Programme Duration Intake
the candidature period.
3 Years Full-time & Part-time August
12“The programme has given me an insightful view of the
retail industry, as well as knowing the who’s who within
the industry. I am so glad that this programme has
benefitted me in many ways. With greater knowledge,
comes greater understanding, which enhances one’s
ability to perform and excel in a job, regardless of which
major or field one is in.” (2018)
Eugene Koh
Graduate, BA (Hons) in Retail Marketing
Manager in a Fashion company
Minimum Class Size: 50 • Applicants with the following Temasek Diploma
In the event that the class cannot diplomas may be eligible for Polytechnic • Business (Marketing
commence due to low take-up exemptions from Year 1 of the Elective)
rate, applicants will be informed programme: • Marketing
within one month before • Retail Management
Singapore Diploma • Apparel Design &
programme commencement. Institute of • International Business Merchandising
Management • Management Studies
Career Prospects SHATEC • Higher Diploma in
You will acquire a comprehensive LASALLE Diploma in Fashion Institute Hospitality Management
range of analytical, problem-solving College Merchandising and
Marketing WSQ Diploma in Retail
and professional skills, which
Management; and
are increasingly valued not just Nanyang Diploma in Fashion • 5 GCE ‘O’ level passes or
in the retail industry itself but Academy of Merchandising and equivalent (including
also in other areas of commerce, Fine Arts Marketing English Language); and
education, government and • Working experience at a
Nanyang Diploma
non-profit making organisations. senior managerial
Polytechnic • Marketing position in the retail
Thus, a degree in Retail Marketing • Business Management industry; and
can become the key to pursuing a with Retail Management • Evidence of other
specialised retail career or a more • Business Management academic and/or work
general management career. with Supply Chain based learning.
Management
Previous graduates have become • Business Management
with CRM All other qualifications will be
successful Buyers, Brand Managers,
evaluated on a case-by-case basis
Operations Managers, Visual Ngee Ann Diploma
and all admission will be based
Merchandisers and Store Designers. Polytechnic • Business Studies
(Marketing) on merit and is subject to the
• Business Studies (Service approval of the University.
Admission Criteria
Management)
• GCE 'A' level passes
• Business Studies Applicants who obtained their
• International Baccalaureate (Marketing qualifications from countries where
(IB) Diploma or other equivalent Communications) English is not the standard medium
pre-university certificates • Mass Communications
of instruction or the first language,
• Non-Marketing/non-Business
Singapore Diploma in Business will be required to provide evidence
related diploma from local
Polytechnic Administration with of proficiency in English language.
polytechnics with successful Marketing Management
completion of the SIM Option Please visit SIM GE website for the
Preparatory Course in Retail
full details of admission criteria
Marketing will be eligible for
including English proficiency.
exemptions from Year 1 of the
programme
• A minimum of C6 pass in
English as First Language at
GCE 'O' Level or equivalent
13Programme Fees Duration and Intake Admission Criteria
The university may require students
Year 1 S$8,667 Programme Duration Intake
to complete one or two modules.
Year 2 & 3 S$38,520 3 months Full-time & Part-time June
Requirements for Module(s) to
Total Fee S$47,187 candidates with take
Modules
• Retail Studies SIM or Local Polytechnic • Retail Studies
Fees are inclusive of prevailing GST
• Introduction to Marketing Diploma from
and payable before the commencement
non-Marketing (and
of each semester. Fees do not include
have taken module in
textbooks, repeat fees and expenses Mode of Delivery marketing)
related to exchange semester at Stirling. Classroom learning comprising:
Please refer to SIM GE website for the • Activities Local Polytechnic Diploma • Introduction
latest fees. from Non-Marketing to Marketing
• Lectures
• Tutorials and/or non-Business • Retail Studies
SkillsFuture Study Award (and have not taken
This programme is a supported module in marketing)
Each lesson is typically 2 to 3
course under the SkillsFuture Study
hours for lectures.
Award for Retail Sector. Applicable Certification
to Singapore citizens only. A certificate of completion will be
Assessment
• Individual or group assignments awarded to students upon successful
Please refer to SIM GE website for completion of the Preparatory Course.
• Written Exams
more information.
• Continuous assessment such as:
- Tutorial exercises Programme Fees
Preparatory Course in Retail Preparatory Course: S$642 per module
Marketing
Minimum Class Size: 25
Applicants with non-Marketing/ Fees are inclusive of prevailing GST.
In the event that the class cannot
non-Business related diploma Fees for Preparatory Course are payable
commence due to low take-up
from local polytechnics must prior to course commencement. Fees
rate, applicants will be informed do not include textbooks. Please refer
complete and pass this preparatory
within one month before to SIM GE website for the latest fees.
course for exemptions from Year
programme commencement.
1 programme, subject to the
approval of the University.
This course is developed and
awarded by SIM, Singapore.
14BA (HONS) IN
SPORT BUSINESS
MANAGEMENT
Objectives Modules Exchange Semester at Stirling
The Bachelor of Arts (Honours) Year 1 You’ll have an option to spend
in Sport Business Management • Fundamentals of Business & one semester of study (Year 3
has been designed to meet the Management 1st semester) at the University of
sporting industry’s requirement • Fundamentals of Marketing Stirling home campus in the UK,
for technically competent, • Leisure Management and to take advantage of the excellent
customer oriented, commercially Consumption sporting teaching and research
minded practitioners who have • Marketing, Ethics and Society facilities and resources at the
the flexibility and capability to • Operations Management University. You are expected to
apply their skills and knowledge • Issues and Concepts in Sports complete modules equivalent of
in a variety of customer oriented Studies 60 credits in the UK.
environments both domestic and
the international market place. Year 2 & Year 3 Mode of Delivery
This will involve integrating • Sports Policy Classroom learning comprising:
sports science, management, • Managing the Consumer • Activities
professional and transferable Experience • Lab work
skills. On graduation, students will • Financial Business Modelling • Lectures
be able to apply sound analytical • Managing the Business of Sport • Tutorials
techniques, underpinning scientific • Developing Sustainable Events • Workshops
principles and management skills • Project Management
to the challenges faced by the • Sport Governance Each lesson is typically 6 hours
sports related industries. • Sport Marketing for lectures; 3 hours for tutorials.
• Professional Development and
Duration and Intake Practice Assessment
• Work-Based Project • Individual and/or group
Programme Duration Intake
assignments
3 Years Full-time & Part-time August Each module is 20-credit except • Written Exams
Work-Based Project (60-credit). • Work-Based Project
• Continuous assessments such as:
- Presentations
- Tutorial exercises
15Candidature Period: 4 years • A minimum of C6 pass in Programme Fees
There will not be any refund or English as First Language at
Year 1 S$8,667
recourse should the student fail to GCE 'O' Level or equivalent
complete the programme within • Applicants with the following Year 2 & 3 S$38,520
the candidature period. diplomas may be eligible for Total Fee S$47,187
exemptions from Year 1 of the
Minimum Class Size: 50 programme: Fees are inclusive of prevailing GST
In the event that the class and payable before the commencement
Nanyang Diploma in Sports &
cannot commence due to low Polytechnic Wellness Management of each semester. Fees do not include
take-up rate, applicants will be textbooks, repeat fees and expenses
informed within one month before Republic Diploma related to exchange semester at Stirling.
Polytechnic • Health Management and Please refer to SIM GE website for the
programme commencement.
Promotion (with latest fees.
Marketing Elective)
Career Prospects • Sports Coaching Preparatory Course in Sports
Opportunities across a range • Sports and Exercise
Studies and Marketing
of sport business organisations, Sciences
• Sports and Leisure Applicants with non-Sports
including project management of
Management Studies/non-Business related
sporting events or management
diploma from local polytechnics
of a retail sport business.
All other qualifications will be must complete and pass this
evaluated on a case-by-case basis preparatory course for exemptions
Admission Criteria
and all admission will be based from Year 1 programme, subject to
• GCE 'A' level passes
on merit and is subject to the the approval of the University.
• International Baccalaureate
(IB) Diploma or other approval of the University.
This course is developed and
equivalent pre-university
Applicants who obtained their awarded by SIM, Singapore.
certificates
• Non-Sports Studies/ qualifications from countries
where English is not the standard Duration and Intake
non-Business related diploma
from local polytechnics with medium of instruction or the Programme Duration Intake
successful completion of the first language, will be required to
3 Months Full-time & Part-time June
SIM Preparatory Course in provide evidence of proficiency in
Sports Studies and Marketing English Language.
will be eligible for exemptions
from Year 1 of the programme Please visit SIM GE website for the
full details of admission criteria
including English proficiency.
16Modules Admission Criteria Certification
• Sports Studies The university may require students A certificate of completion will be
• Introduction to Marketing to complete one or two modules. awarded upon successful completion
of the Preparatory Course.
Requirements for Module(s) to
Mode of Delivery candidates with take
Classroom learning comprising: Programme Fees
• Activities SIM or Local Polytechnic • Sports Studies Preparatory Course: S$642 per module
• Lectures Business Diploma (and
have taken module in Fees are inclusive of prevailing GST.
• Tutorials
marketing) Fees for Preparatory Course are payable
prior to course commencement. Fees
Each lesson is typically 2 to 3 Local Polytechnic Diploma • Introduction
do not include textbooks. Please refer
hours for lectures. from Non-Sports Studies to Marketing
to SIM GE website for the latest fees.
and non-Business (and • Sports Studies
have not taken module
Assessment
in marketing)
• Individual or group assignments
• Written Exams
• Continuous assessment such as:
- Tutorial exercises
Minimum Class Size: 25
In the event that the class
cannot commence due to low
take-up rate, applicants will be
informed within one month before
programme commencement.
17BA (HONS) IN
SPORTS STUDIES
AND MARKETING
Objectives Duration and Intake Pathway 2
The Bachelor of Arts (Honours) • Sport Marketing
Programme Duration Intake
in Sports Studies and Marketing • Sport Governance
programme is designed for 3 Years Full-time & Part-time August • Research Methods in Sports
individuals who want to build a Studies
successful career in sports Modules • Research Project in Sports
management. Year 1 Studies
• Fundamentals of Business &
The programme aims to: Management Each module is 20-credit except
• provide you with knowledge • Fundamentals of Marketing Dissertation and Research Project
and critical understanding of • Leisure Management and in Sports Studies (60-credit).
sports policy, planning, Consumption
management and delivery of • Marketing, Ethics and Society Exchange Semester at Stirling
sporting opportunities to the • Operations Management You’ll have an option to spend
community. • Issues and Concepts in Sports one semester of study (Year 3
• enable you to develop an Studies 1st semester) at the University of
understanding of the unique Stirling home campus in the UK,
features of marketing in a Year 2 to take advantage of the excellent
sports environment. • Digital and Experiential sporting teaching and research
• allow you to apply core sports Marketing facilities and resources at the
marketing principles in the • Managing the Business of University. You are expected to
delivery of customer values. Sport complete modules equivalent of
• equip you with the appropriate • Sports Policy 60 credits in the UK.
skills to gain and excel in • Readings in Sports Studies
decision-making positions in • Understanding Consumers Mode of Delivery
business and other organisations. • Understanding Supply Chains Classroom learning comprising:
• provide you with a critical • Activities
understanding of contemporary Year 3 (Choose ONE pathway) • Lab work
issues in sport and marketing. • Lectures
• provide you with a specific Pathway 1 • Tutorials
awareness of the extent to • Sport Marketing • Workshops
which sport contributes to and • Sport Governance
is constitutive of historical, • Professional Development and Each lesson is typically 6 hours for
social, political, economic and Practice lectures; 3 hours for tutorials.
cultural forces. • Dissertation
18Assessment Admission Criteria Applicants who obtained their
• Individual and/or group • GCE 'A' level passes qualifications from countries
assignments • International Baccalaureate (IB) where English is not the standard
• Written Exams Diploma or other equivalent medium of instruction or the first
• Dissertation or Research pre-university certificates anguage, will be required to provide
Project in Sports Studies • Non-Marketing/non-Sports evidence of proficiency in English
• Continuous assessments such as: Studies related diploma from Language.
- Presentations local polytechnics with successful
- Tutorial exercises completion of the SIM Please visit SIM GE website for the
Preparatory Course in Sports full details of admission criteria
Candidature Period: 4 years Studies and Marketing will be including English proficiency.
There will not be any refund or eligible for exemptions from
recourse should the student fail to Year 1 of the programme Programme Fees
complete the programme within • A minimum of C6 pass in
Year 1 S$8,667
the candidature period. English as First Language at
GCE 'O' Level or equivalent Year 2 & 3 S$38,520
Minimum Class Size: 50 • Applicants with the following Total Fee S$47,187
In the event that the class cannot diplomas may be eligible for
commence due to low take-up exemptions from Year 1 of the Fees are inclusive of prevailing GST
rate, applicants will be informed programme: and payable before the commencement
within one month before of each semester. Fees do not include
Nanyang Diploma in Sports &
programme commencement. Polytechnic Wellness Management
textbooks, repeat fees and expenses
related to exchange semester at Stirling.
Career Prospects Republic Diploma Please refer to SIM GE website for the
Polytechnic • Sports Coaching latest fees.
Management positions in marketing,
• Sports and Exercise
sales, planning, sports events Sciences Preparatory Course in Sports
management and sport • Sports and Leisure Studies and Marketing
administration. Organisations that Management
Applicants with non-Marketing/
offer these positions include
non-Sports Studies related
professional sport clubs, sport All other qualifications will be diploma from local polytechnics
governing bodies, health and evaluated on a case-by-case basis must complete and pass this
leisure clubs, sport public and all admission will be based preparatory course for exemptions
agencies, sport community on merit and is subject to the from Year 1 programme, subject to
recreation departments, sport approval of the University. the approval of the University.
event’s organisers and athletic
service organisations.
This course is developed and
awarded by SIM, Singapore.
19“The course has given me an opportunity in
experiencing first-hand of what it is like to work
with a sports company, which strengthened my
understanding of Singapore’s sports industries.
I have also learnt about the various management
skills in our national sporting associations that are
beneficial to my career in sports.” (2018)
Madeleine Ong
Student, BA (Hons) in Sports Studies and Marketing
SIM GE - University of Stirling Sports Scholar
Duration and Intake Minimum Class Size: 25 Certification
In the event that the class cannot A certificate of completion will be
Programme Duration Intake
commence due to low take-up rate, awarded upon successful completion
3 months Full-time & Part-time June applicants will be informed within of the Preparatory Course.
one month before programme
Modules commencement. Programme Fees
• Sports Studies Preparatory Course: S$642 per module
• Introduction to Marketing Admission Criteria
The university may require students Fees are inclusive of prevailing GST.
Mode of Delivery to complete one or two modules. Fees for preparatory course are payable
prior to course commencement. Fees
Classroom learning comprising: do not include textbooks. Please refer
Requirements for Module(s) to
• Activities candidates with take to SIM GE website for the latest fees.
• Lectures
• Tutorials SIM or Local Polytechnic • Sports Studies
Business Diploma (and
have taken module in
Each lesson is typically 2 to 3 marketing)
hours for lectures.
Local Polytechnic Diploma • Introduction
Assessment from Non-Sports Studies to Marketing
• Individual or group assignments and non-Business (and • Sports Studies
have not taken module
• Written Exams in marketing)
• Continuous assessment such as:
- Tutorial exercises
SIM Global Education is a Sports Excellence (spex) Education Scheme
partner of the Singapore Sport Institute (SSI) and the National Youth
Sports Institute (NYSI).
The spexEducation Scheme is a customised scheme that develops a
more holistic and robust system of support for student-athletes to cope
effectively with the dual demands of sport and education.
About Singapore Sport Institute
The Singapore Sport Institute (SSI) transforms athletes’ aspiration into
reality with integrated high performance management, science, medicine
and athlete life support for athletes and coaches. We are committed
to getting the best for our sportsmen and women of Singapore and to
promoting sports as a platform for nation building, to provide athletes at all
levels with “opportunities of a life time”.
20BA (HONS) IN
SUSTAINABLE EVENTS
MANAGEMENT
Objectives Modules Exchange Semester at Stirling
The Bachelor of Arts (Honours) in Year 1 You’ll have an option to spend
Sustainable Events Management • Fundamentals of Business & one semester of study (Year 3
programme aims to meet the Management 1st semester) at the University of
leisure industry’s requirement • Fundamentals of Marketing Stirling home campus in the UK,
for technically competent, • Leisure Management and to take advantage of the excellent
customer oriented, commercially Consumption teaching, research facilities and
minded practitioners who have • Marketing, Ethics and Society resources at the University.
the flexibility and capability to • Operations Management You are expected to complete
apply their skills and knowledge • Retail Studies (or) modules equivalent of 60 credits
in a variety of customer oriented • Issues and Concepts in Sports in the UK.
environments both for the Studies
domestic and the international Mode of Delivery
market place. This will involve Year 2 & Year 3 Classroom learning comprising:
integrating leisure, tourism, • Financial Business Modelling • Activities
hospitality, management, and • Managing the Consumer • Lab work
professional transferable skills. Experience • Lectures
On graduation, students will be • Understanding Consumers • Tutorials
able to apply sound analytical • Developing Sustainable Events • Workshops
techniques, underpinning scientific • Project Management
principles and management skills • Digital and Experiential Each lesson is typically 6 hours for
to the challenges faced by the Marketing lectures; 3 hours for tutorials.
leisure and related industries. • Facility, Conference & Venue
Management Assessment
Duration and Intake • Effective Communication & • Individual and/or group
External Relations for Managers assignments
Programme Duration Intake
• Professional Development and • Written Exams
3 Years Full-time & Part-time August Practice • Work-Based Project
• Work-Based Project • Continuous assessments such as:
- Presentations
Each module is 20-credit except - Tutorial exercises
Work-Based Project (60-credit).
21Candidature Period: 4 years • Non-Events Management/ All other qualifications will be
There will not be any refund or non-Business related diploma evaluated on a case-by-case basis
recourse should the student fail to from local polytechnics with and all admission will be based
complete the programme within successful completion of the on merit and is subject to the
the candidature period. SIM Preparatory Course in approval of the University.
Events Management will be
Minimum Class Size: 50 eligible for exemptions from Applicants who obtained their
In the event that the class cannot Year 1 of the programme qualifications from countries where
commence due to low take-up • A minimum of C6 pass in English is not the standard medium
rate, applicants will be informed English as First Language at of instruction or the first language,
within one month before GCE 'O' Level or equivalent will be required to provide evidence
programme commencement. • Applicants with the following of proficiency in English Language.
diplomas may be eligible for
Career Prospects exemptions from Year 1 of the Please visit SIM GE website for the
Graduates of this degree will be programme: full details of admission criteria
able to apply sound analytical including English proficiency.
Singapore Diploma
techniques, underpinning scientific Institute of • International Business
principles and management Management • Management Studies Programme Fees
skills to the challenges faced by
Year 1 S$8,667
the events management related Nanyang Diploma in Hospitality and
industries. There are many Polytechnic Tourism Management Year 2 & 3 S$38,520
opportunities across a range of Ngee Ann Diploma in Tourism and Total Fee S$47,187
events management business Polytechnic Resort Management
organisations, including project Fees are inclusive of prevailing GST
Singapore Diploma
management of particularly and payable before the commencement
Polytechnic • Hotel and Leisure
large events, i.e. music festival or Facilities Management of each semester. Fees do not include
management of a conference and • Tourism and Resort textbooks, repeat fees and expenses
event venue. Management related to exchange semester at Stirling.
• Integrated Events and Please refer to SIM GE website for the
Project Management latest fees.
Admission Criteria
• GCE 'A' level passes Temasek Diploma Singapore Tourism Board (STB):
• International Baccalaureate (IB) Polytechnic • Hospitality and Tourism SkillsFuture Study Award
Diploma or other equivalent Management This programme is a supported
pre-university certificates • Leisure and Events
Management
course under the SkillsFuture
Study Award for MICE Sector.
SHATEC • Higher Diploma in Applicable to Singapore citizens
Institute Hospitality Management only.
Please refer to SIM GE website for
more information.
22“Our lecturers and tutors from Singapore and the UK
are always ready to provide help even after lesson
times. Through the course, I gained the opportunity
to volunteer for event planning and execution. This
was an enriching experience which cannot be taught
in the classroom.” (2018)
Alena Khoo
Student, BA (Hons) in Sustainable Events Management
Preparatory Course in Events Assessment Certification
Management • Individual or group assignments A certificate of completion will be
Applicants with Non-Events • Written Exams awarded upon successful completion
Management diplomas from local • Continuous assessment such as: of the Preparatory Course.
polytechnics/SIM must complete - Tutorial exercises
and pass this preparatory course Programme Fees
for exemptions from Year 1 Minimum Class Size: 25 Preparatory Course: S$642 per module
programme, subject to the In the event that the class
approval of the University. cannot commence due to low Fees are inclusive of prevailing GST.
take-up rate, applicants will be Fees for Preparatory Course are payable
prior to course commencement. Fees
This course is developed and informed within one month before
do not include textbooks. Please refer
awarded by SIM, Singapore. programme commencement. to SIM GE website for the latest fees.
Duration and Intake Admission Criteria
The university may require
Programme Duration Intake
students to complete one or two
3 Months Full-time & Part-time June modules.
Requirements for Module(s) to
Modules candidates with take
• Introduction to Marketing
• Introduction to Events SIM or Local Polytechnic • Introduction
Management Diploma (and have taken to Events
module in marketing) Management
Mode of Delivery Local Polytechnic Diploma • Introduction
Classroom learning comprising: from Non-Events to Marketing
• Activities Management and • Introduction
• Lectures Non-Business (and have to Events
• Tutorials not taken module in Management
marketing)
Each lesson is typically 2 to 3
hours for lectures.
23“The lectures are usually conducted by
experienced lecturers from Scotland. The
warmth and willingness displayed by them
and the local tutors are something that I am
really thankful for.” (2018)
Nicholas Khoo
Graduate, BA (Hons) in Retail Marketing
University of Stirling Best Overall Student 2017
SIM Gold Award
Specialist, Jaeger-LeCoultre
“The programme adopts a heuristic approach
which has developed our algorithmic
thinking significantly. Beyond that, it has
provided a comprehensive syllabus which
gave us a deeper understanding of the
events industry.” (2018)
Kwek Xin Lin
Student, BA (Hons) in Sustainable Events Management
“We were taught by both local tutors and
overseas lecturers, so the programme was
well-balanced as we got to understand sports
in both the local and overseas context.” (2018)
Daniel Wong
Graduate, BA (Hons) in Sports Studies and Marketing
University of Stirling, UK
Student Development Officer for Sports
Ngee Ann Polytechnic
24APPLICATION AND ADMISSION
How to Apply Following are the requirements SIM PL has appointed Etiqa Insurance
Visit www.simge.edu.sg/ge/how-to-apply which Singapore Institute of Pte. Ltd. and Lonpac Insurance Bhd
for the application process, list of Management Pte Ltd (SIM PL) has as our FPS insurance providers.
required supporting documents, put in place: Under the FPS insurance scheme,
documents verification process and students’ fees will be insured by the
more information. PEI-Student Contract FPS insurance provider pre-assigned
CPE, in aiming to enhance the by SIM PL. In case of events as stated
For an international applicant confidence of students and their above, students will be able to claim
applying to a full-time programme, parents in the quality of education their paid fees from the respective
you must submit an online Student’s in Singapore, has stipulated that FPS insurance provider.
Pass (STP) application form. all PEIs must sign a PEI-Student
Your Student’s Pass application Contract with students. The contract More details of the FPS can also be
is subjected to approval of sets out the terms and conditions found in the FPS Instruction Manual,
the Singapore Immigration & governing the relationship available at www.cpe.gov.sg.
Checkpoints Authority (ICA). between the student and PEI.
SIM PL will honour all terms and Medical Insurance
Application Fees conditions in the contract and in all SIM PL has in place a group medical
An application fee is payable communication materials. insurance scheme for all its students.
for each application form that is This medical insurance scheme
submitted. This fee (inclusive of the Students may request for a copy of will have a minimum coverage as
prevailing GST) is non-refundable the PEI-Student Contract from SIM follows: an annual coverage limit
and non-transferable. The fee will be PL or view it on the CPE website of S$20,000 per student, covers
fully refunded only if the intake does (www.cpe.gov.sg). up to B2 ward in government and
not commence. Unpaid applications restructured hospitals and provides
will not be processed. Cooling-Off Period for 24 hours coverage in Singapore
There will be a cooling-off period of and overseas (if student is involved
Payment Mode: MasterCard/Visa 7 working days after signing the PEI- in SIM PL-related activities)
credit cards or eNETS Student Contract. Students have the throughout the course duration.
right to cancel the contract within
Local International
the 7 working days and be refunded For more information on medical
Application applicants applicants the highest percentage of the fees insurance, visit:
Fees already paid if the students submit www.simge.edu.sg/ge/medicalinsurance.
S$96.30 S$321.00* written notice of withdrawal to SIM
PL within the cooling off period Refund, Course Transfer, Leave of
*This does not include all fees related to (refer to Clause 2.3 of PEI-Student Absence and Withdrawal Policies
Student's Pass application. Contract). After the cooling-off For refund, course transfer, leave of
period, SIM PL’s refund policy will absence and withdrawal policies,
Private Education Act apply. please refer to
Under the Private Education Act, www.simge.edu.sg/ge/refund.
legislated in December 2009, a Fee Protection Scheme
Council for Private Education was SIM PL adopts a mandatory Fee Confidentiality
set up to regulate the private Protection Scheme (FPS) to protect SIM PL is committed to maintaining
education industry in Singapore. the paid fees of both local and the confidentiality of the student's
From 03 October 2016, the Council international students. The FPS personal information and undertakes
for Private Education became part serves to protect the student’s not to divulge any of the student's
of a new statutory board - fees in the event that the PEI is personal information to any third
SkillsFuture Singapore (SSG). Under unable to continue operations due party without the prior written
the new structure, the SSG Board to insolvency, and/or regulatory consent of the student SUBJECT TO
appointed the Committee for Private closure. In addition, the FPS protects the obligation of SIM PL to disclose
Education (CPE) to carry out its the student if the PEI fails to pay to any Singapore government
functions and powers relating to penalties or return fees to the authority any information relating
private education under the Private student arising from judgments to the student in compliance with
Education Act. made against it by the Singapore the law and/or to the organisation
courts. conferring/awarding the qualification.
All Private Education Institutions
(PEIs) are required to comply with
the regulations under the Act in
order to continue operations.
25www.simge.edu.sg
Singapore Institute of Management Pte Ltd Photo Credits
Pages 1, 3, 9, 11, 17 and 19: Photos courtesy of University
461 Clementi Road of Stirling, UK
Singapore 599491
Tel: +65 6248 9746 This brochure contains key information, accurate as at
time of print on 24 August 2018. For the most updated and
Fax: +65 6462 9411 complete corporate and programme Information, refer
to our website at www.simge.edu.sg. SIM and University
Email: study@sim.edu.sg
of Stirling reserve the right to change the Information,
E-newsletters Subscription: www.simge.edu.sg/ge/enews including fees, herein at any time.
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