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AmCham Philippines | February 2019

                                                               COVER
                                     AMCHAM BUSINESS JOURNAL           February 2019 | Vol 94 | No 2
COVER - AMCHAM | PHILIPPINES
COVER - AMCHAM | PHILIPPINES
AmCham Philippines | February 2019      3

Contents                                                February 2019 | Vol 94 | No 02

Advocacy                                        Contributed Article
44 JFC Statement on Senate Bill 2102            23 8 Real Estate Megatrends in the
   or the Foreign Investment Act                   Philippines this 2019
   amendments - Hearing of the Senate           48 BDO Macroeconomics Research -
   Committee on Economic Affairs                   Nov REI: Tracking Q4 growth at 6.2%

AmCham News                                     Corporate Social Responsibility
06 Why Join AmCham                              30 60 Homes for Bohol
08 Guidelines for Submission of Articles        80 P&G holds Second Inter-site Tree
12 AmCham Corporate Partners                        Planting Activity
14 How to be an AmCham Member/
   Corporate Partner                            Education and Culture
47 Caltex and American Chamber of               26 Nations English Report Card -
   Commerce team up to give premium                Executive Summary
   discounts to members                         32 Education Campaign for Young
                                                   Filipinos - Sparking interest in
AmCham Signature Event                             Agriculture, Science and Technology
70 AmCham Visayas Looks Forward to              52 Educators Can’t do it Alone (But let’s
   2019                                            not get them off the hook...)
74 AmCham Mindanao Renews                       54 Filipino Literary Giant We Know
   Commitment of Service                           Little About
78 AmCham North Luzon: Cruise Tourism           68 Higher Education: What You See
                                                   Depends on Where You Stand
Business Leadership Program
36 The Business Leadership Program (BLP)        From the Editor
    - a few statistics                          10 Education – Our Future

Business of Business                            Filipino American Memorial Endowment
81 Interesting Japan                            60 For Whom the Bells Toll: The Final
                                                     Chapter
Community News
58 Marriott Expansion to facilitate launch      Health Matters
   of Philippine Business Council               54 What’s to know about Keto?

                                                New AmCham Committee
                                                18 Creative Industry Committee
                    THIS MONTH'S ISSUE          19 Education Committee

                                                Other Sections
                    Hooray, I just graduated!
                                                10 2019 Officers & Directors
                    Where do I go from here?
                    What do I do next?...       16 AmCham Chapters & Advocacies and
                                                   Committees
                                                20 AmCham Staff
                    Cover Designed by
                    Eya Martinez                84 Members’ Birthdays: February - March
                    Image by Erol Ahmed         86 Index to Advertisers
                                                   AmCham Social Media Accounts
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New AmCham Members                                                                                                      For February 2019

 National Capital Region

 Burns & McDonnell Asia                                   Mr. Grant Grothen                       Vice President                 Regular Firm B
 DoTerra Phils.                                           Mr. Michael David Carson                General Manager                Regular Firm B
 Glaxo Smithkline                                         Mr. Sriram Jambunathan                  General Manager                Associate Firm A
 The Hong Kong and Shanghai Banking                       Mr. Michael Brennan                     Head of Wholesale              Associate Firm A
 Corporation Limited (HSBC)                                                                       Banking
 Edukasyon.PH                                             Ms. Miki Aristorenas                    Head of Impact                 Non-Profit and
                                                                                                                                 Government
 International Care Ministries                            Mr. David Kent Sutherland               Global CEO                     Non-Profit and
                                                                                                                                 Government
                                                          Mr. Ferdie Limbo                                                       Associate Individual

 North Luzon Chapter

 Scrubbed.Net Global Services, Inc.     Mr. Laurence Cristopher                                   Senior Manager                 Corporate A
 Limitless Power Coach Training and Mr. Rhea Rita Mutuc                                           CEO                            Corporate A
 Consultancy Inc.
 The Philippine American Life & General Mr. Rodolfo Rubio                                         Vice President and             Corporate A
 Insurance Company                                                                                Head of Corporate
                                                                                                  Solutions Sales
 Grand Monaco Estate Developers Inc. Mr. Mark Anthony Carpio                                      EVP-Sales and                  Corporate A
                                                                                                  Marketing

    EDITOR-IN-CHIEF: Ebb Hinchliffe PUBLICATIONS CONSULTANT/EDITOR: Leslie Ann Murray ADVERTISING HEAD: Chet Guevara
              LAYOUT EDITOR: Eya Martinez WEBSITE DIRECTOR: Christina Tuguigui PHOTOGRAPHER: Roy Fulgado
         PUBLICATIONS COMMITTEE CHAIRMAN: Ernie Cecilia PUBLICATIONS COMMITTEE ADVISER: Manuel R. Guillermo
                                PUBLICATIONS COMMITTEE MEMBER: Atty. Emmanuel T. Santos
    PUBLISHED BY: The American Chamber of Commerce of the Philippines, Inc. MEMBER: Publisher Association of the Philippines, Inc.

                                                                  MISSION STATEMENT
    The Chamber exists to serve the needs and wants of U.S. businesses through the participation of members in promoting their long-term objectives,
                                      while contributing to the civic and economic development of the Philippines.

  All rights reserved. AmCham Business Journal is a general business magazine published monthly by The American Chamber of Commerce
 of the Philippines, Inc., with offices at 2nd Floor, Corinthian Plaza, 121 Paseo de Roxas, corner Gamboa St., Legazpi Village, Makati City 1229
               (C.P.O. Box 2562, Makati City 1265), Philippines; telephones: (632) 818-7911 to 13; fax (632) 811-3081 / 811-3184;
                emails: publications@amchamphilippines.com / amchamrp@mozcom.com; website: www.amchamphilippines.com.
                                                   Publication Registration No.: ISSN-0116-452X

     All views expressed in all articles are those of the authors and not of The American Chamber of Commerce of the Philippines, Inc.
    The American Chamber of Commerce of the Philippines, Inc. accepts no liability for the accuracy of the data or for the editorial views
             contained in the articles. Publication of unsolicited articles is at the sole discretion of the Publications Committee.

No article or content can be reproduced in any manner whatsoever without the prior written consent or authorization of The American Chamber
                                                    of Commerce of the Philippines, Inc.

     Entered as second-class mail at the Manila Post Office on May 24, 1921 and on December 10, 1945. Re-entered as second-class mail at the
                             Makati Central Post Office on May 07, 1992 and under Permit #534 dated May 24, 1993.
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10      | AmCham Officers & Directors

                          The American Chamber of Commerce of the Philippines, Inc.
                                      Putting your Business Forward
                                                Since 1902

                                                    H.E. SUNG Y. KIM
                                              U.S. Ambassador of the Philippines
                                                     Honorary Chairman

                JAMES WILKINS                                                GEORGE M. DRYSDALE
           Fluor Daniel, Inc. - Philippines                                    Marsman Drysdale Group
                     President                                                DONALD R. FELBAUM
                                                                                       Optel LTD.
                 RICK SANTOS                                                       ROBERT M. SEARS
             Santos Knight Frank, Inc.                              American Historical Collection Foundation, Inc.
                1st Vice President                                              Directors, Ex-Officios

                BRUCE WINTON                                                       EBB HINCHLIFFE
               Marriott Hotel Manila                                               AmCham Philippines
                2nd Vice President                                                  Executive Director

                PHILIP SOLIVEN                                           ATTY. AILEEN TOLOSA-LERMA
              Cargill Philippines, Inc.                        Romulo Mabanta Buenaventura Sayoc de los Angeles Law
                     Treasurer                                                       Office
                                                                               Corporate Secretary
                JOCOT DE DIOS
            General Electric Philippines                                   RALPH REUBEN MORALES
               WINN EVERHART                                              Texas Instruments Philippines Inc.
             Coca-Cola Far East LTD.                                   President, AmCham North Luzon Chapter
                PETER HAYDEN
      Captial One Phil. Support Services Corp.                                     BRIAN CONNELLY
              ARIEL LACSAMANA                                                  Marco Polo Plaza Cebu
                   3M Philippines                                        President, AmCham Visayas Chapter
                   MARK LWIN
             AIG Phils. Insurance, Inc.                                  ATTY. LEONCIO VILLA-ABRILLE
                                                                        Casareo Villa-Abrille Development Corp.
               BELINDA RACELA
                                                                        President, AmCham Mindanao Chapter
                Chevron Philippines
          SHANKAR VISWANATHAN                                                      ROMMEL RAGASA
Procter & Gamble International Operations (SA) ROHQ                     AmCham Foundation Retirement Fund
                      Directors                                             Acting Executive Director

                  2nd Floor, Corinthian Plaza Building, 121 Paseo de Roxas corner Gamboa Street
                                           Legazpi Village, Makati City 1229
                                  Tels.: (632) 818 7911 to 13 • Fax: (632) 811 3081
                 Email: amcham@amchamphilippines.com • Website: www.amchamphilippines.com
12    | AmCham News

AMCHAM
CORPORATE PARTNERS
                        AmCham Philippines has been the longest-serving and most vibrant American
                        Chamber in Asia. Recognized as the voice of business since 1902.

                        The AmCham Corporate Partnership offers companies year-round benefits,
                        including expanded access to AmCham core membership resources for an
                        enhanced leadership status within the community, as well as greater intelligence,
                        access, influence, and exposure.

For more information, please contact AmCham’s Corporate Partnership Consultant.
Email: christinawinton@amchamphilippines.com / Tel: (+632) 818 7911 loc. 218
14        | Header                                                                                                  AmCham News |

        Corporate Partner
The AmCham Corporate Partnership is a prestigious category which provides exclusive access, exposure, benefits, and support from the Chamber.
For inquiries please contact Christina Winton at christinawinton@amchamphilippines.com.

        Regular Firm Membership                                                           Associate Individual Membership
        *A – Php 55,000 | B – Php 45,000                                                  Php 33,000
(*+Php 12, 500 for New Members, deductible from your succeeding                (*+Php 7, 500 for New Members, deductible from your succeeding membership
membership dues in AmCham)                                                     dues in AmCham)
This membership is available to corporations, partnerships, proprietorships,   This membership is available to individuals residing in the Philippines
and other business organizations and enterprises, which are registered         who are non-American citizens and who are not eligible for any other
and qualified to do business in the Philippines, with 30% or more of the       membership classifications.
ownership held by American citizens and/or corporations. In a partnership,
the American partner/s must have a share of interest of 30% or more. In
the case of non-stock corporations and un-incorporated associations, at                 Non-Profit and Government Membership
least 30% of the voting members must be Americans.                                      Php 22,000
      In this classification, the firm shall be represented by an accredited   (*+Php 6, 250 for New Members, deductible from your succeeding membership
individual who must rank as a senior executive but may not be necessarily      dues in AmCham)
an American citizen.                                                           This membership is available to: non-profit, charitable, civic, educational,
                                                                               religious and eleemosynary organizations, associations and institutions
                                                                               in the Philippines. Under this classification, an individual accredited by
        Regular Individual Membership                                          the organization shall serve as a representative. Employees of the U.S.
        Php 33,000                                                             Federal Government can also avail of this membership category.
(*+Php 7, 500 for New Members, deductible from your succeeding membership
dues in AmCham)
This membership is available to individual persons residing in the                       Non-Resident Membership
Philippines who are American citizens and who are not eligible for any                   Php 22,250
other membership classifications.                                              (*+Php 6, 250 for New Members, deductible from your succeeding membership
                                                                               dues in AmCham)
                                                                               This membership is available to firms and individuals who are doing
           Associate Firm Membership                                           business outside the Philippines but would like to support the Chamber
           *A – Php 55,000 | B – Php 45,000                                    in its activities and events.
(*+Php 12, 500 for New Members, deductible from your succeeding
membership dues in AmCham)
This membership is available to firms that are qualified to do business in                Additional Firm Membership
the Philippines, with 71% or more of the ownership held by citizens or                    Php 5,000
corporations which are non-Americans. The firm shall be represented by         This membership is available to any employees of a firm member residing
an accredited individual who must rank as a senior executive and may           in the Philippines who wish to be recognized as an official member of
be of any nationality.                                                         the Chamber.

For queries please contact AmCham’s Membership Manager.                                               *A- Annual Revenue of US$ 5 million and above
Email: pauline@amchamphilippines.com / Tel: (+632) 818 7911 loc. 207                                   B - Annual Revenue of US$ 4.9 million and below
16      | AmCham Chapters & Advocacies

     THE AMERICAN CHAMBER OF COMMERCE OF                              THE AMERICAN CHAMBER OF COMMERCE OF
              THE PHILIPPINES, INC.                                            THE PHILIPPINES, INC.
          (North Luzon Chapter - 2015)                                      (Visayas Chapter - 1987)
            RALPH REUBEN MORALES                                                    BRIAN CONNELLY
                  Texas Instruments Inc.                                                   Marco Polo
                        President                                                           President

                    JOAN SABROSO                                                       BRENDA LISEN
                 Chapter Office Manager                                            Chapter Office Manager

     Building 7294, C.M. Recto Avenue, Clark Freeport Zone                       Unit 303 Clotilde Commercial Center
                         Pampanga, 2023                                 M.L. Quezon St., Casuntingan, Mandaue City, 6014
       Telefax: (632) 811 3081; Mobile: +63 (927) 912 3248                Tels.: Tel: +63 (32) 316 1093 • Fax: (032) 232 2373
              Email: joan@amchamphilippines.com                                        Mobile: +63 (917) 323 1972
                                                                   Emails: cebuamcham@yahoo.com ; brenda@amchamphilippines.com

     THE AMERICAN CHAMBER OF COMMERCE OF                           AMERICAN DESK AT THE BOARD OF INVESTMENTS
               THE PHILIPPINES, INC.                                           (Established 1992)
           (Mindanao Chapter - 1988)
                                                                                     EBB HINCHLIFFE
        ATTY. LEONCIO VILLA-ABRILLE                                                           Director
       Casareo Villa-Abrille Development Corp.
                      President                                                        YVES AGUILOS
                                                                                  American Desk Specialist
                     ANNIE QUITAY
                 Chapter Office Manager                                          385 Sen. Gil Puyat Avenue, Makati City
                                                                         Tels.: (632) 895 8851; 895 3918 • Fax: (632) 896 2315
  2nd Floor, Door 207-208, Don Cesareo, Villa-Abrille Building                   Emails: yves@amchamphilippines.com
        Jacinto corner Juan Luna Streets, Davao City, 8000                         amdesk@amchamphilippines.com
                   Mobile: +63 (916) 876 7729
 Emails: amcham.mindanao@gmail.com ; annie@amchamphilippines.com

 FILIPINO-AMERICAN MEMORIAL ENDOWMENT, INC.                              THE AMERICAN CHAMBER FOUNDATION
                (Founded 1986)                                                    PHILIPPINES, INC.
                                                                                  (Founded 1985)
           LT. COL. ARTEMIO MATIBAG
                          President                                                     EDWIN FEIST
                                                                              Advanced Nutrition Technology
                LESLIE ANN MURRAY                                                      President
                           Trustee
                                                                                    ROMMEL RAGASA
                        KV ROJAS                                                  Acting Executive Director
                    F.A.M.E. Specialist
                                                                               Leonard Benjamin Development Center
                                                                      4554 Casino corner Olivarez Street, Palanan, Makati City
 c/o The American Chamber of Commerce of the Philippines, Inc.        Tels.: (632) 834 0184; 551 8060 • Tel/Fax: (632) 834 1192
    2nd Floor, Corinthian Plaza Building, 121 Paseo de Roxas                E-mail: amchamfdn@amchamphilippines.com
    corner Gamboa Street, Legazpi Village, Makati City, 1229                    Website: www.amchamfoundation.com
                  C.P.O. Box 2562, Makati City, 1265
          Tels.: (632) 818 7911 to 13 • Fax: (632) 811 3081
               Email: fame@amchamphilippines.com
          Website: www.filipino-americanmemorials.org
AmCham Committees |             17

                COMMITTEE                               Chairman                        INDUSTRY DEVELOPMENT SPECIALIST
Agribusiness                               Philip G. Soliven / Atty. Mel Hernandez                              KV Rojas
Creative Industries                                                                                          Yves Aguilos
Education                                                Terry Farris                                        Yves Aguilos
Energy & Power                                Atty. Jocot de Dios / Frank Thiel                           Bea Baldonado
Environment and Urban Development           Arch. Jun Palafox / James Donovan                                  Mc Bensal
Financial Services, Taxes & Tariffs            Atty. Jules Riego / Rombit Co                                    KV Rojas
Healthcare and Wellness                     Donald Felbaum / Richard McGonega                                  Mc Bensal
Human Capital & Resources                      Ernie Cecilia / Grace Sorongon                                Yves Aguilos
Information & Communications Technology         Donald Felbaum / Frank Holz                                    Mc Bensal
Infrastructure & Logistics                    Jaime Faustino / John Peterson                              Bea Baldonado
Intellectual Property Rights               Atty. Divina P.V. Ilas-Panganiban, LL.M.                             KV Rojas
                                                     Atty. Princess Ascalon
Legislative                                 John D. Forbes / Atty. Elaine Collado                            Yves Aguilos
Manufacturing                               Dan Lachica / Shankar Viswanathan                                  Mc Bensal
Pharmaceutical                                         Brent Denning                                            KV Rojas
Professional Women of AmCham                Belinda Racela / Atty. Melanie Lagera                         Bea Baldonado
Security & Disaster Resources Group               Simoun Ung / Pete Troilo                                Bea Baldonado
Tourism & Hospitality                         Robert Blume / Dorothy Drysdale                                  Mc Bensal
Trade & Investment                                     Mario Biscocho                                        Yves Aguilos
Young Professionals of AmCham                        Atty. Paolo Villonco                                 Bea Baldonado

                                                         INTERNAL
Membership                                            Roland dela Cruz                                       Pam Santos
Kapihan                                       Ebb Hinchliffe / Leslie Ann Murray                             Pam Santos
•   Networking / General Membership                                                                            KV Rojas
    Meetings
•   Welcome Breakfast                                                                                        Pam Santos
Chapters                                               Ebb Hinchliffe                                        Pam Santos
•   North Luzon                                                                                            Joan Sabroso
•   Visayas                                                                                                 Brenda Lisen
•   Mindanao                                                                                                Annie Quitay
Communications                                         Ernie Cecilia                                   Leslie Ann Murray
                                                    Manuel R. Guillermo                                Christina Tuguigui
                                                                                                           Chet Guevara
                                                                                                            Eya Martinez
Corporate Partners                                     Ebb Hinchliffe                                   Christina Winton

                                          ACTIVITIES /ADVOCACY / AFFILIATE
Amcham Foundation                            Edwin D. Feist / Rommel Ragasa
AmDesk at The BOI                                      Ebb Hinchliffe                                       Yves Aguilos
Business Leadership Program (BLP)              Jun Salipsip / David Caldwell                                Pinky Jamili
Filipino-American Memorial Endowment      LT. Col. Art Matibag / Leslie Ann Murray                             KV Rojas
(F.A.M.E.)
The Arangkada Philippines Project                      John D. Forbes                                       Yves Aguilos
(TAPP II)
Washington Relations / APCAC                  Rick Santos / George Drysdale                              Divina Combes
18        | NEW AMCHAM COMMITTEE

                 Creative Industry Committee
    The Creative Industries (CI) Committee brings together the                What’s in it for AmCham
growing industries devoted to creativity, design, and innovation. It          Philippines?
also aims to recognize the full potential of the Philippine creative               Through this committee, AmCham
economy and enhance its competitive advantage in the world.                   will not only draw in companies related
                                                                              to this industry but also individuals and
     Fields / Sectors shall include the following:                            industry trendsetters. The committee
                                                                              will also associate our existing members
                                                                              with companies that are dedicated in this
 Core Sectors                  Creative Economy Sectors
                                                                              industry sector.
                   Art, or anything which an auction house can sell or a
                                                                                  The committee also aims to align
                   museum put on show.
                                                                              its objectives to President Duterte’s
                   Books, including physical books and e-books.
                                                                              Socioeconomic Agenda – item #8 which
                   Crafts, or handmade objects with both functional and
     Arts and      aesthetic qualities.
                                                                              entails promoting science, technology
     Culture                                                                  and the creative arts, to enhance
                   Film, live action or animation, in the form of cinematic
                   releases, home video sales and rentals, packaged           innovation and creative capacity
                   video on DVD and Blu-ray, and online streaming             toward self-sustaining and inclusive
                   services.                                                  development.
                   Music, expressed in writing, performing in shows, and
                   recording albums and singles in physical and digital          In terms of advocacy, significant
                   formats.                                                   recommendations will also be supported
                   Performance, includes theatre musicals, comedy,            by this committee, giving emphasis
                   opera, dance, ballet, and circus.                          to the 7-point recommendations of
                   Video Games, console-based games played on                 the “Arangkada Philippines Creative
                   devices and online games and apps.                         Industries Policy Brief.”
                   Architecture, or the design of buildings and
                   infrastructure for the construction industry.                 Furthermore, the Creative Industries
     Design        Design, or the conscious improvement of something          Committee will create more content in
                   to fulfill its functions better. Includes product design   terms of collaborative events with our
                   and industrial design.
                                                                              other existing committees such as:
                   Fashion, or the creation of styles and brands for
                                                                              creative tourism, creative education,
                   consumer products. Includes textile, garment,
                   footwear, and accessories.
                                                                              creative intellectual property, etc.
                   Toys and Games, or the design, manufacture, and
                   sale of toys and games.                                    Potential Activities / Initiatives:
                                                                              • Launching – Creative Industries: The
                   Advertising, includes advertisement creation by
                   agencies and placement on media such as TV,                   Sunrise Industry
      Media        newspapers, magazines, radio, and on outdoor               • The Creative Economy Act – Crafting
                   billboards.                                                   A National Policy for Creativity
                   Press, includes newspapers and magazines.                  • The Hubs of the Future – Creative
                   TV and Radio, or the transmission of sounds and/or            Hubs and Clusters
                   pictures to household receivers.                           • Creative Tourism
                   Research and Development, includes basic academic          • Game Development in the Philippines
                   and commercial research for the development of             • Design / User Interface Experience
   Innovation      businesses and patents.                                    • American Trade Exposition
                   Software, or the development of code and use of
                   programming languages. Includes digital markets
                                                                              Source: Arangkada Philippines Policy Brief No.
                   and dotcoms.
                                                                              10: Creative Industries
New AmCham Committee |             19

                 Education Committee

IN PHOTO: 2018 AmCham Business Leadership Program

    The Education Committee (EdCom) aims to                  its goals with President Duterte’s Socioeconomic
build a bridge between education and business on             Agenda item 7 which seeks investment in human
education initiatives, as well as showcase different         capital development, including health and education
models for collaboration. EdCom is also tasked to            systems, as well as matching skills and training
raise awareness, provide information and address             to meet the demands of businesses and the private
issues concerning trends in the education sector             sector.
including international and local education, special
education (SPED), internship, vocation training              Potential Activities / Initiatives:
(TESDA), and higher education.                               • Launching – Building Bridges for Business and
                                                                Education – AmCham Education Committee
    The committee will also conduct events that will         • Business Leadership Program
bring together universities, international schools,          • Mentorship Events
placement agencies, educators, students, etc.                • Industry – Education Collaborative Events
                                                             • Internship Portal
   EdCom shall also support the Chamber’s Business
Leadership Program which provides student leaders
around the Philippines a glimpse into the inner              The Creative Industry and Education Committees
workings of some of the country’s top American and           will be handled by AmCham Industry Development
multinational companies, to inspire them towards             Specialist and Government Liaison Officer Mr. Yves
becoming committed professionals in the future.              Aguilos. He is also handling the following committees:
                                                             Legislative, Trade & Investment, Human Capital &
What’s in it for AmCham Philippines?                         Resources, as well as the American Desk at the
     EdCom shall mainly help push AmCham’s                   Philippine Board of Investments - Department of Trade
initiatives in the education sector. It also aims to align   and Industry.
20    | AmCham Staff

Assistant to the Executive Director           Divina Combes

Human Resources / Administrative Officer   Rachel de Guzman

Administrative Services                          Roy Fulgado

Drivers                                             Rick Peji
                                                   Ernie Aala

Receptionist                                    Celine Laurel

Accounting Manager                            Patricia Estrella

Accounting Head                               Elmer Yanuaria

Cashier                                    Dominador Borres

Accounts Receivable Specialist                 Cristina Teves

Program Manager,                           Vicky San Juan-Co
Committees and Industry Relations

Industry Development Specialists (IDS)          Yves Aguilos
                                                   KV Rojas
                                              Bea Baldonado
                                                  Mc Bensal

Government Liaison                              Yves Aguilos

Corporate Partnership Consultant             Christina Winton

Membership Manager                               Pam Santos

North Luzon Chapter Office Manager             Joan Sabroso

Visayas Chapter Office Manager                  Brenda Lisen

Mindanao Chapter Office Manager                 Annie Quitay

Publications Consultant / Editor            Leslie Ann Murray

Communications Manager                           Tin Tuguigui

Advertising Head                               Chet Guevara

Layout Editor                                   Eya Martinez

Librarian                                      Aurora Galvez

Business Leadership Program Manager              Pinky Jamili
(BLP)
AmCham Philippines | February 2019   21

AMCHAM MEMBERSHIP
 DIRECTORY 2019
                                                                            ADVERTISE NOW
    All ad materials should be in PDF/TIFF or PSD format (CMYK mode)
    and at least not lower than 300dpi (resolution)

                                                                                               ‘19
                                                                                              MEMBERSHIP DIRECTORY

 DIRECTORY SIZE                                                        PRINTED AREA          FOR MORE INFORMATION
 7.25" X 10.25" inches                                                 6" X 9" inches        AmCham Advertising Head
                                                                                             advtg@amchamphilippines.com
                                                                                             (+632) 818-7911 loc. 208
22     | Editorial

                 Education – Our Future
AmCham continues to work to improve                                 education and business. It is also tasked
our value to our members and in                                     to raise awareness, provide information
2019 several new committees will be                                 and address issues concerning trends
implemented. One of which is our new                                in the sector including international
Education Committee, due to start in                                and local education, Special Education
the first quarter of this year.                                     (SPED), internships, Vocational Training
                                                                    (TESDA), as well as higher education.
When we first began the process of
creating a committee for Education,                                 The committee will conduct meetings,
the thought was it might be small                                   conferences and other events that will
due to the number of AmCham                                         bring together universities, international
members actually involved in the                                    schools, placement agencies, educators,
formal Education process. However,                                  students and, of course, the end user
it was quickly realized that education                              which is the all important business sector,
is another sector that affects ALL                                  seeking employable candidates.
AmCham members.
                                                               Further, the Education Committee will work
The education sector encompasses K-12                          closely with several other AmCham committees
(Dep Ed), secondary (CHED), tertiary (AIM)                     such as Human Capital, Trade and Investment,
and - with a small stretch of imagination -                    Manufacturing, and will also align with - and
it can include Vocational (TESDA), Special                     assist - the Business Leadership Program
Needs education, Private schools and even                      (BLP) which annually brings 30 “best of the
Religious school. It can even include Home                     best” university students nationwide to Manila
Schooling.                                                     to participate in its comprehensive eight day
                                               In the future   program.
Then there are those agencies that support      it may well
the educational system like Philippine          address the    In the future it may well address the educational
Business for Education (PBEd) which does        educational    opportunities between our two countries and
a great job of working hard to ensure that    opportunities    promote international exchanges or programs.
schools are teaching the right curriculum      between our
so their graduates are hireable. And the US   two countries    It is exciting times to be part of AmCham and
AID STRIDE project which supports studies      and promote     the roll out of this committee is only one of
in science, technology, innovation and        international    many new programs for 2019. In the coming
promotes education in the two countries.      exchanges or     issues of the Business Journal we will highlight
                                                 programs.     some of the others.
Most relevant to AmCham is that all
business sectors depend on the education                       Thanks for your support and looking forward
process to provide us with their workforce;                    to a great 2019!
now and in the future, and the landscape is
always changing.

The Education committee of Amcham
aims to build a bridge between education
initiatives and business needs; showcasing                     Ebb Hinchliffe
different models for collaboration between                     Editor-in-Chief, AmCham Business Journal
Contributed Article |              23

8 Real Estate Megatrends
                                                      Most of these are concentrated in the financial districts of Makati (38%)
                                                      and Taguig (27%). With the arrival of international operators WeWork

in the Philippines this 2019
                                                      and Common Ground, major developers such as Ayala and Robinsons
                                                      have also moved into the market with their own brands ClockIn and
                                                      work.able, respectively.

                                                          The co-working phenomenon touched down in Cebu where a
                                                      handful of pioneers such as The Company and iioffice operate. Santos
    What will 2019 look like for Philippine real      Knight Frank believes that it is only a matter of time before international
estate? Leading real estate service provider          and more local operators with established presence in Manila enter
Santos Knight Frank unveiled the key trends           Cebu.
that will affect the property sector in the country
in 2019:                                              Trend 4: Boom of Co-living Spaces
                                                           Co-living spaces, primarily for employees, have grown popular
Trend 1: Neighbors Bet on “Asia’s                     in Makati, Bonifacio Global City and areas with high concentration
Rising Tiger”                                         of workers from industries such as BPOs. Lessees prefer to relocate
     A significant share of net Foreign Direct        themselves nearer their workplace to avoid problems and costs
Investments into the country during January-          associated with transportation. Thus, residential developments both
October 2018 came from Asia, specifically             for sale and lease have become secondary and halfway residences for
Singapore (45.3%), Hong Kong (13.2%),                 employees coming from different areas.
China (9.5%) and Japan (9.2%). Investments
from China have grown substantially over the              New co-living projects include First Georgetown’s GRID in Makati
previous year, with a net FDI of USD 189.3            and Centro nin Kaaram in Naga City. Primary players in co-living include
million in 2018 from USD 13.3 million in 2017.        Ayala with The Flats and SM with MyTown.
This trend is likely to continue in 2019 as
more capital from China flows into industries
like infrastructure, manufacturing, offices,
residential and hospitality.

Trend 2: Office Sector – Rising Rents
and Growing Supply
    The office sector ended 2018 on a high
note with a 9% rental growth year-on-year
and a relatively high net absorption of 282,000
sqm during the fourth quarter. Overall vacancy
rate in Metro Manila was recorded at a healthy
level of 4.9%, driven by 318,000 sqm additional
supply during the last part of the year. BPOs
and traditional offices continued to drive that
demand, evident from the high net absorption in
Bonifacio Global City and Ortigas where tenants
are primarily from this segment.

    In 2019, Santos Knight Frank forecasts
continuous growth in rent as demand remains
strong. More office space will be infused into
the market and accommodate the demand.
About 1.2 million sqm of new office stock will
be added this year.

Trend 3: The Co-working Phenomenon
    Santos Knight Frank data shows 135
locations in Metro Manila that are categorized
as co-working, serviced and shared offices.
24      | Contributed Article

Trend 5: Urbanization and Gentrification in
Manila
     Gentrification is driving new developments on the
fringes of financial districts, such as Bonifacio Global City
and Makati, where co-living spaces are built for employee
housing.

     With most of Manila urbanized, areas such as the C5
corridor have attracted renewed attention. The corridor is
now home to new townships underway, namely Arcovia
City (Megaworld), Parklinks (Ayala Land and Lucio Tan
group) and Bridgetown Business Park (Robinsons Land),
all of which are driving capital values up around their areas.

     Makati is also set for a major transportation development
with the construction of a subway system. The new
infrastructure is expected to improve capital values and
rejuvenate interests for the city.

Trend 6: The Golden Era of Tourism
    Tourism and hospitality have enjoyed high growth rates
over the last few years. The Department of Tourism revealed
that international arrivals increased by 7.2% during the first
11 months of the year to 6.4 million despite the rehabilitation
of Boracay. The booming industry is also fueled by local
travel, which sees more than 60 million domestic trips made       and traditional retail have thrived in the Philippines amid
annually.                                                         changing customer preferences.

    Data from Santos Knight Frank reveals that more than               The growth of e-commerce has led malls to follow
6,400 hotel rooms are upcoming in Metro Manila until 2023,        different strategies. For instance, community malls such as
with nearly 2,900 expected to open in 2019.                       CityMall (DoubleDragon Properties Inc.) have focused on
                                                                  basic necessities. Most malls in Metro Manila focused on
     Santos Knight Frank sees the growth of Philippine            experiential shopping, adding more or renovating existing
tourism in the countryside. International events, such            space for international brands, co-retail, pop-up concepts
as Clark’s hosting the Southeast Asian Games 2019,                and dining.
will put the spotlight on emerging cities and real estate
developments. In addition, the recent launch of Mactan                 In 2019, malls will add 250,000 sqm of space – a 5%
Cebu International Airport’s second terminal and the new          growth from current stock. A large part of this is predicted
Panglao Island airport will further increase international        to be F&B, with 45% of current retail space dedicated to
connectivity in secondary cities.                                 this segment.

    In response to growing tourist volume, developers have        Trend 8: Developers Move into Industrial and
been investing in the hotel industry across the Philippines.      Logistics
Branded hotels are expanding not only within the capital              With a short supply of warehouses and industrial parks
but also in locations such as Zambales (Rosewood), La             within and outside Metro Manila, the industrial and logistics
Union (dusitD2, a Dusit brand), Bacolod (Citadines, an            sector is an under-served market which developers such
Ascott brand), Davao (Dusit) and Cebu (Dusit, Sheraton,           as Ayala Land, Metro Pacific, DoubleDragon Properties and
Radisson and Citadines). Meanwhile, homegrown players             Anchor Land are moving into.
are also expanding their tourism and hotel portfolio, such
as Ayala with the Seda hotel brand and its new tourism                 In 2019, areas such as last-mile delivery hubs, inner-
estate, Sicogon Island.                                           city distribution centers, cold storage and warehouse
                                                                  facilities will be in demand. This trend is not only seen in the
Trend 7: Changing Dynamics of Retail                              Philippine but also Asia Pacific at large, where e-commerce
    E-commerce in the Philippines grew by 30% annually            is reshaping the logistics of goods.
since 2015 to a USD 5 billion industry in 2018, according to
a study by Google and Temasek. But while e-commerce has               For more information on real estate trends, email
replaced brick-and-mortar retail in the U.S., both Internet       jan.custodio@santos.knightfrank.ph
AmCham Philippines | February 2019   25
26         | Education and Culture

Nations English                                                       also published research in 1999 and 2006 highlighting
                                                                      English proficiency as the main reason why graduates
                                                                      do not get hired2.
Report Card                                                              The following global facts below highlight the
                                                                      English challenge that the Philippines is facing:
Executive Summary                                                     •   Out of 100 graduates, 95 cannot be hired by BPO
                                                                          industry.
Consolidated by:                                                      •   Singapore and Malaysia now outperform the
                                                                          Philippines in terms of English proficiency3.
                                                                      •   Thailand and Vietnam have adopted international
                                                                          English standards (CEFR Framework) and
                                                                          increased English language learning hours in their
                                                                          curriculum in the past two years.
                                                                      •   There is a significant decline in Philippine English
                                                                          proficiency between 2000-20084.
                                                                      •   English remains the largest industry-academe
                                                                          skills gap (PMAP Research 1999, 2006, IBPAP
                                                                          research 2013).

                                                                      2       Background of the research
                                                                      This research was sponsored by non-profit Educational
                                                                      Testing Service (ETS). ETS is a partner of both the Bill
                                                                      & Melinda Gates Foundation (MET Project) and the US
                                                                      Government (Nations Report Card project).

                                                                          This study used over 10,000 results of graduating
                                                                      students from the Philippines who took the Test of
The following is the latest available assessment of                   English for International Communication (TOEIC)
English language proficiency in the Philippines,                      Listening and Reading test for SY 2015-2016, which
submitted by Hopkins International.                                   is mapped to the Common European Framework of
                                                                      Reference for Languages (CEFR).

1       Executive Summary                                                Total number of samples was 10,085 (There were
The biggest threat to the BPO industry is primarily                   399 selected samples based on Slovin’s Formula
the “lack of a skilled workforce.” This could hinder                  based on the fishbowl method with no replacement).
the industry from reaching its goals highlighted in
Accelerate PH Roadmap 2022 to “surpass OFW
remittances and provide 9.4 million direct & indirect                 2.1     Common European Framework of
jobs.” The IT Business Process Association of the                     Reference for Languages
Philippines (IBPAP) research showed in 20131 that                     The Common European Framework of Reference
out of all the Basic Workforce Skills, developing                     for Languages (CEFR) is a performance benchmark
English proficiency should be the priority. The People                for multiple languages. It is widely used to compare
Management Association of the Philippines (PMAP)                      language achievement across multiple tests, e.g.

1
    Barrios et al. (2013, Oct 1-2). Competency of Graduating Students and Entry Level workers in IT-BPO Industry presented at the
    12th National Convention on Statistics (NCS) October 1-2, 2013
2
    Zata et al. People Management Association of the Philippines (2012). From the Hearth.
3
    Singapore, Malaysia edge PHL in English-proficiency ranking. Retrieved from: http://www.businessmirror.com.ph/singapore-
     malaysia-edge-phl-in-english-proficiency-ranking. Date accessed: 12/14/2016
4
    Forbes, J. D. (2010). Arangkada Philippines 2010: A Business Perspective.
AmCham Philippines | February 2019               27

comparing TOEIC scores to TOEFL scores. It is also                        The CEFR describes a progression of language
used by several organizations and governments                         proficiency in reading, writing, speaking and listening on
when creating a foreign language policy, such as Visa                 a 6-level scale clustered in three bands: A1–A2 (Basic
immigration procedures, Global hiring criteria and                    user), B1–B2 (Independent user), and C1–C2 (Proficient
large Educational initiatives.                                        user). The CEFR descriptors are found in Table 1.

Table 1: CEFR Descriptors

                                Can understand with ease virtually everything heard or read. Can summarise
                                information from different spoken and written sources, reconstructing arguments
                        C2      and accounts in a coherent presentation. Can express him/herself spontaneously,
                                very fluently and precisely, differentiating finer shades of meaning even in more
     Proficient                 complex situations.
       User                     Can understand a wide range of demanding, longer texts, and recognise implicit
                                meaning. Can express him/herself fluently and spontaneously without much obvious
                        C1      searching for expressions. Can use language flexibly and effectively for social,
                                academic and professional purposes. Can produce clear, well-structed, detailed text
                                on complex subjects, showing controlled use of organisational patterns, connectors
                                and cohesive devices.
                                Can understand the main ideas of complex text on both concrete and abstract
                                topics, including technical discussions in his/her field of specialisation. Can interact
                        B2      with a degree of fluency and spontaneity that makes regular interaction with native
                                speakers quite possible without strain for either party. Can produce clear, detailed
                                text on a wide range of subjects and explain a viewpoint on a topical issue giving
    Independent                 the advantages and disadvantages of various options.
        User                    Can understand the main points of clear standard input on familiar matters regularly
                                encountered in work, school, leisure, etc. Can deal with most situations likely to
                        B1      arise whilst travelling in an area where the language is spoken. Can produce simple
                                connected text on topics which are familiar or of personal interest. Can describe
                                experiences and events, dreams, hopes and ambitions and briefly give reasons and
                                explanations for opinions and plans.
                                Can understand sentences and frequently used expressions related to areas of most
                                immediate relevance (e.g. very basic personal and family information, shopping, local
                        A2      geography, employment). Can communicate in simple and routine tasks requiring
                                a simple and direct exchange of information on familiar and routine matters. Can
                                describe in simple terms aspects of his/her background, immediate environment and
       Basic                    matters in areas of immediate need.
       User                     Can understand and use familiar everyday expressions and very basic phrases aimed
                                at the satisfaction of needs of a concrete type. Can introduce him/herself and others
                        A1      and can ask and answer questions about personal details such as where he/she lives,
                                people he/she knows and things he/she has. Can interact in a simple way provided
                                the other person talks slowly and clearly and is prepared to help.
                                                                                                                                  →

5
    Adie Suri Zulkefli. “Malaysian students, teachers show vast improvement in CEFR” . Retrieved from: https://www.nst.com.my/news/
    nation/2017/11/299126/msian-students-teachers-show-vast-improvement-cefr-cambridge-evaluation. Date accessed: March 21,
    2018
6
    Study International. “This is why you should get serious about learning English – like the French do”. Retrieved from: https://www.
    studyinternational.com/news/france-english-language. Date accessed: March 21, 2018
28        | Education and Culture

2.3    Comparisons to initiatives of other                        •   In France, the French prime minister announced
countries                                                             that all high school and college students have to
The CEFR is widely used to describe English                           pass tests aligned to the CEFR such as TOEIC
language proficiency, mapped to assessment scores,                    and IELTS6
educational policies and work standards such as visa              •   In Thailand, the CEFR standard for Grade 12
requirements. This table was compiled from multiple                   students is set at CEFR B17
sources which are detailed in this section.
                                                                  3      Findings
    Major key uses of the CEFR around the world                   The key findings of the data are:
include:
                                                                      Finding 1: Philippine College graduates’ English
•     In Malaysia, over 50% of English language                       proficiency is at a lower standard than Thailand
      teachers have achieved CEFR C1 level5                           High School Graduates

Table 2: CEFR Mapping with multiple comparisons

7
    Daniel Maxwell. “Thai schools adopt European Framework to boost English Language proficiency”. Retrieved from: https://
    asiancorrespondent.com/2015/04/thai-schools-adopt-european-framework-to-boost-english-language-proficiency. Date accessed:
    March 21, 2018
8
    Chularat Saengpassa. “Ministry unveils ambitious English plan”. Retrieved from: http://www.nationmultimedia.com/news/
    national/30293997. Date accessed: January 5, 2017
AmCham Philippines | February 2019             29

    The average TOEIC Total Score for Philippine                 challenges to the competitiveness of the Philippine
    Higher Education graduating students is 631.4 out            workforce and provide objective international quality
    of 990 (CEFR B1). A short description of this level          data to key stakeholders, decision makers and future
    of proficiency is ‘Can produce simple connected              researchers. The recommendations in this paper have
    text on topics which are familiar or of personal             been developed in consultation with Human Resource
    interest’.                                                   practitioners, consultants, academic researchers and
                                                                 community workers.
    CEFR B1 is lower than the English language target
    of Thailand for graduating High school students                 This paper primarily focuses on the Common
    which is CEFR B28.                                           European Framework of Reference for Languages
                                                                 (CEFR) , a generic language framework used by over
    Finding 2: Industry-Academe Skills gap is                    81 countries worldwide. The assessment used to
    extremely large which threatens major talent                 gather data is the Test of English for International
    shortages                                                    Communication10 (TOEIC) which can be mapped to the
                                                                 generic CEFR framework and is the world’s leading
    The data shows that less than 1 in 10,000                    business English assessment in-terms of popularity
    graduating students from a particular Public                 and psychometric properties.
    Provincial University can meet the English
    proficiency standard of the Customer Care                        Educational resources are becoming free (Open
    position in the BPO Industry.                                Educational Resources) with massive amounts
                                                                 of capital invested towards creating free learning
    Approximately 2.06% of graduating students from              resources such as Duolingo (which recently received
    Public Provincial Universities (Approx. 1.34 million         a $200 million dollar investment from Google Capital).
    or 38% of Higher Education students) can meet the            Luis von Ahn (CEO of Duolingo) states “Motivation
    English proficiency standard of Food & Beverage              is the single biggest problem people have when
    Staff at Marriott Hotel Manila.                              learning a language.”

    Finding 3: The gap between Public and Private                    The key recommendations of this position paper
    Higher Education graduates is extremely large                are the following:

    There is roughly a 6 Grade level difference between          •    Government officials and Accreditation
    the English proficiency scores of graduating                      Committees to set standards and/or outcomes
    Provincial Higher Education students and the                      at or above our ASEAN neighbors such as a
    English proficiency score of an average graduate                  CEFR B2 English level
    from a Top 4 University.                                     •    Universities to require students to reach a
                                                                      CEFR B2 English standard prior to graduation
    Approximately 1 in 175 students (0.057%) of                       and to come up with relevant intervention
    graduating students from Public Provincial Higher                 programs (including structural changes such as
    Education Universities will meet the average score                increasing hours)
    of a student from a University with a tuition fee of         •    Industry associations such as IBPAP,PMAP,
    PHP 100,000 and above.                                            CCAP or well-known employers to prefer or
                                                                      require a CEFR B2 English level
                                                                 •    Law to be passed that requires certain degree
4       Recommendations                                               programs to reach the CEFR B2 English
This ‘Paper on the English Industry-Academe Skills                    standard
Gap’ has been developed to outline some of the key

9
   Verhelst, N., et al. Common European Framework of Reference for Languages: learning, teaching, assessment. Cambridge
   University Press, 2009.
10
    TOEIC User Guide: Retrieved from: https://www.ets.org/Media/Tests/Test_of_English_for_International_Communication/TOEIC_
   User_Gd.pdf. Date accessed: October 26, 2016
30      | Corporate Social Responsibility

60 Homes
for Bohol
Submitted by Pfizer Inc.

    Through a grant from Pfizer Philippines Foundation,
Inc. (PPFI), Habitat for Humanity was able to build 60
homes in Antequera, Bohol, a community affected by
a major earthquake in 2013. The homes were formally
                                                            PPFI President Noel Borlongan greets the residents of
turned over last December through a ribbon-cutting
                                                            Antequera, Bohol
ceremony held in one of the homes built in Barangay
Ubojan.

    “We’re honored to be invited in one of the homes
build by Habitat for Humanity and meet some of the
beneficiaries of this project,” says PPFI Program
Manager Geof Garcia. “We hope to continue working
with Habitat for future projects and encourage our
colleagues to take part in building homes for local
communities.”

   The grant provided by PPFI is an extension of its
previous project with Habitat for Humanity, in which
60 homes were built in Burauen, Leyte, one of the
communities severely hit by typhoon Yolanda.

                                                            To make the event more meaningful, the ribbon cutting
                                                            ceremony was held in one of the homes that were built by
                                                            Habitat for Humanity.

Pfizer Inc.: Working together for a healthier world™
At Pfizer, we apply science and our global resources to
improve health and well-being at every stage of life. We
strive to set the standard for quality, safety, and value
in the discovery, development, and manufacture of
healthcare products. Since our establishment in 1954,
Pfizer Philippines has been collaborating with health
care providers, governments, and local communities
to support and expand access to reliable and quality
healthcare for Filipinos. For over 60 years, Pfizer
Philippines has been following the Pfizer Standard
of quality, product safety, reliability, and medical
information that has earned us the trust of our patients    PPFI President Noel Borlongan and Program Manager Geof
and the confidence of Filipino healthcare practitioners     Garcia, together with representatives from Habitat for Humanity,
as a partner in caring for the Filipino patient.            tour the home of Tita Elias who hosted the turnover ceremony.
32      | Education and Culture

Education Campaign for Young Filipinos
Sparking interest in Agriculture,
Science and Technology
By Chat Garrido-Ocampo

     Getting people interested in agriculture is far from      should not be a wonder that enrollment in agricultural
easy. After all, agriculture is oftentimes not classified as   courses is declining. If the images that we see related
a burning issue that is stimulating and important enough       to agriculture are that of poverty, helplessness,
to discuss and/or on which to debate; check how many           hopelessness and vulnerability to the elements, then
newspapers have pages devoted to agriculture. In the           we can never inspire the best and the brightest among
latter part of 2018, the fact that about 13.3 percent or 3.1   our young to join the agriculture sector.
million Filipino families experienced involuntary hunger
(Social Weather Survey from September 15 to 23 2019)               There is the obvious urgent need to present
did not seem enough to make agricultural productivity a        agriculture in a better light. BUT HOW? Talk about
critical issue and therefore of national concern. On the       precision farming, crop biotechnology, biologicals,
contrary, discussions on how to improve agricultural           data science, digital agri ecosystem, among others
productivity seemed to have been left to agriculturists,       and Agriculture has already indeed become a very
those in the agricultural sector and industry, and the         exciting field!
dwindling number of farmer-leaders.
                                                                   However, science and technology do not make for
    Meantime, while we have a booming population               easy conversations. Technical matters are not always
resulting in an increasing number of hungry Filipinos,         easy to understand and therefore there should be
agriculture continues to be put on the back burner.            opportunities for the audience to clarify, comment,
Hence, so many times, we hear about the need to make           validate or simply have the chance to have further
agriculture sexy.                                              conversations for clearer understanding. Thus, Legacy
                                                               Monsanto Philippines has invested in the following “out
    A simple Google search, using Philippine                   of the usual” activities to connect with young Filipinos
agriculture and Filipino farmer as key words yields            and get them engaged in agriculture, science and
information and images that are not at all inspiring. It       technology:

Story-telling sessions
AmCham Philippines | February 2019          33

     The program has already reached out to more that          Whenever story-telling sessions were conducted,
12,000 elementary school children through story-telling    a question and answer portion immediately
sessions using Monsanto’s children’s book on Bt corn       followed and the exchange was always amazing in
and agricultural biotechnology. The children’s book,       terms of opening the minds of everyone involved
titled Lina’s Town Rises Again, imparts the importance     concerning the various perspectives on agricultural
of agricultural biotechnology as a solution to feed a      biotechnology. Face-to-face communication and
growing nation.                                            interaction surely tops the list of stakeholder
                                                           outreach, especially when dealing with young
    The fully-illustrated book specifically written for    students.
elementary students was inspired by the success-story
of farmer Consolacion Reyes from Lambayog, Sultan             As the distributing of the book’s hard copies
Kudarat. The story revolves on how her family and the      became costly, Legacy Monsanto Philippines
whole farming community were able to recover from          decided to make an animation of Lina’s Town
economic loss brought about by the devastations of         Rises Again. Viewing the animation further
typhoon Pablo. The book informs children about the         encourages children to be interested in farming
benefits of agricultural biotechnology, and also conveys   and the products of agricultural biotechnology as
a message of hope, strength, and courage in the face       a means of transforming farmers’ lives and farming
of adversity.                                              communities.

Briefings by Human Resources Executives on opportunities in the Agricultural sector

    To get the interest of high school and college         are and by sharing the available personal development
students, Legacy Monsanto Philippines also hold            opportunities that come along with careers in agricultural
seminars and have reached out to over 4,000 students.      companies,” Ocampo further said.
Entitled, “Monsanto & the Work That We Do,” the
series of seminars, conducted at different universities,       During the seminar, there were also testimonials
cover topics such as Sustainable Agriculture, Careers      from agriculture graduates who have had successful
in Agriculture, Working in the Agricultural industry and   careers in the agricultural sector. These testimonials
Corporate Social Responsibility.                           aimed to inspire students to pursue agriculture courses.
                                                           The testimonials also provided an objective picture that
     “We make it a point to reach out to students so       agriculture could also be financially rewarding.
that they will realize that the agriculture sector has a
lot to offer,” said Legacy Monsanto HR Lead Cherie             In addition, Legacy Monsanto Philippines has
Ocampo. “We wanted to spark the students’ interests        also endeavored to strengthen its efforts to promote
by showing how important food sustainability issues        better nutrition in the country by launching an  →
34     | Education and Culture

Monsanto Fun Kitchen

educational road show dubbed Monsanto Fun Kitchen          in agriculture among young students that this activity
as part of the company’s nutrition campaign, and held in   was able to spark was heartwarming if not inspiring.
the different provinces where it has business presence.
                                                           Much more can still be done …
    Legacy Monsanto employees taught healthy recipes            There are many more creative ideas to ignite the interest
to elementary school children - to encourage families      of the Filipino youth in agriculture, science and technology;
to prepare balanced meals - while underscoring the         stage plays and radio drama; television shows and online
relevance of biotechnology in promoting nutrition          blogs and vlogs. Agriculture, science and technology
among Filipinos, especially among younger students.        can also be the theme of exhibits and museum displays,
                                                           perhaps even be part of fashion shows and concerts.
    After the cooking sessions, a dialogue between
Legacy Monsanto employees and elementary students              When it comes to communicating agriculture, science
would take place where the latter were given the           and technology, the sky is indeed the limit when one has the
opportunity to ask their questions on nutrition,           passion and commitment to effectively share information
agriculture, science and technology. The conversation      that truly matters in helping our country achieve progress
that ensued was always priceless. Indeed, the interest     and development.

Charina “Chat” Garrido-Ocampo is Legacy Monsanto’s Corporate Affairs Head. She has been in the
agriculture sector for more than 15 years now. Prior to Monsanto, she was Community and Employee Relations
Manager of the International Rice Research Institute (IRRI). She also worked with government for almost a
decade as Chief Judicial Staff Officer of the Public Information Office of the Supreme Court and as Legislative
Officer at the House of Representatives.
36     | Business Leadership Program

The Business Leadership
Program (BLP)– a few statistics

    This year marks the 17th year of the AmCham           the Visayas, and Mindanao - and that has made it all
Business Leadership Program! How it has grown!            so worthwhile.
It was launched as a week long program of only 15
students, from only three universities: UP, De La              After all these years we are proud of the students
Salle and Ateneo in the greater Manila area. Students     who have made us – the AmCham organizers - proud
reported daily and returned to their homes at the end     in their achievements. Many have gone on to become
of the day – meals (but no accommodation) provided.       leaders in their communities, or joined world renowned
The next year there were 20 students…and then there       companies –some have shown entrepreneurial skills
were more, and more…                                      learned through the BLP to start their own companies
                                                          or non-profit organizations, benefiting fellow Filipinos.
    It was soon realized that the program could benefit
so many more – and could truly recognize one of                We present below some statistics that we hope
the original intentions; to bring Filipino students of    will demonstrate the value of the BLP and show clearly
different backgrounds and cultures together and           the benefits to both our BLP participants and the
introduce them to the “real world” of business, beyond    generous sponsors who have supported this program
what they could glean from lectures and classroom         – making it truly (as 10 out of 10 participants claim)
work. Thus the program was expanded to universities       “a life changing experience.” We are so VERY proud
and colleges nationwide – Luzon (north and south),        of them all!
AmCham Philippines | February 2019     37

BLP Mission                                        BLP Vision
Inspire future generations of committed Filipino   A self-sustaining youth development program that
business professionals who will make a positive    constantly and consistently creates opportunities
influence in the country and the world.            for AmCham member companies to inspire the next
                                                   generation of business leaders in the Philippines.

FAST FACTS on the BLP

     8               16               23           OLDEST
   DAY            CONTINUOUS        PROGRAM
                                                   STUDENT
 PROGRAM            YEARS           PARTNERS       BUSINESS
                                                   LEADERSHIP
                                                   PROGRAM
         49                    400                 IN THE PHILIPPINES

     UNIVERSITY        INFLUENCED FILIPINO
     PARTNERS            ALUMNI-LEADERS

Program Schedule                                   Program Overview
Application          September - October 2017      •   Program Orientation and Team Building
Process                                            •   AmCham General Membership Luncheon Meeting
                                                       (GMLM)
                                                   •   Welcome Reception at the US Ambassador’s
First Round          December 2017
                                                       Residence
Screening
                                                   •   Visits to Sponsor Company Offices and Facilities
                                                   •   TOEIC Examinations
Second Review &      January 2018                  •   Asian Institute of Management (AIM) Faculty
Interview                                              Sessions
                                                   •   Dynamic Panel Discussions with Filipino Social
Final Review &       February 2018                     Entrepreneurs
Interview                                          •   US Embassy Tour
                                                   •   Business Plan Competition & Presentations
BLP Week             April 17-25, 2018             •   Awards Night                                →
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