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AmCham Philippines | February 2019 3 Contents February 2019 | Vol 94 | No 02 Advocacy Contributed Article 44 JFC Statement on Senate Bill 2102 23 8 Real Estate Megatrends in the or the Foreign Investment Act Philippines this 2019 amendments - Hearing of the Senate 48 BDO Macroeconomics Research - Committee on Economic Affairs Nov REI: Tracking Q4 growth at 6.2% AmCham News Corporate Social Responsibility 06 Why Join AmCham 30 60 Homes for Bohol 08 Guidelines for Submission of Articles 80 P&G holds Second Inter-site Tree 12 AmCham Corporate Partners Planting Activity 14 How to be an AmCham Member/ Corporate Partner Education and Culture 47 Caltex and American Chamber of 26 Nations English Report Card - Commerce team up to give premium Executive Summary discounts to members 32 Education Campaign for Young Filipinos - Sparking interest in AmCham Signature Event Agriculture, Science and Technology 70 AmCham Visayas Looks Forward to 52 Educators Can’t do it Alone (But let’s 2019 not get them off the hook...) 74 AmCham Mindanao Renews 54 Filipino Literary Giant We Know Commitment of Service Little About 78 AmCham North Luzon: Cruise Tourism 68 Higher Education: What You See Depends on Where You Stand Business Leadership Program 36 The Business Leadership Program (BLP) From the Editor - a few statistics 10 Education – Our Future Business of Business Filipino American Memorial Endowment 81 Interesting Japan 60 For Whom the Bells Toll: The Final Chapter Community News 58 Marriott Expansion to facilitate launch Health Matters of Philippine Business Council 54 What’s to know about Keto? New AmCham Committee 18 Creative Industry Committee THIS MONTH'S ISSUE 19 Education Committee Other Sections Hooray, I just graduated! 10 2019 Officers & Directors Where do I go from here? What do I do next?... 16 AmCham Chapters & Advocacies and Committees 20 AmCham Staff Cover Designed by Eya Martinez 84 Members’ Birthdays: February - March Image by Erol Ahmed 86 Index to Advertisers AmCham Social Media Accounts
4 New AmCham Members For February 2019 National Capital Region Burns & McDonnell Asia Mr. Grant Grothen Vice President Regular Firm B DoTerra Phils. Mr. Michael David Carson General Manager Regular Firm B Glaxo Smithkline Mr. Sriram Jambunathan General Manager Associate Firm A The Hong Kong and Shanghai Banking Mr. Michael Brennan Head of Wholesale Associate Firm A Corporation Limited (HSBC) Banking Edukasyon.PH Ms. Miki Aristorenas Head of Impact Non-Profit and Government International Care Ministries Mr. David Kent Sutherland Global CEO Non-Profit and Government Mr. Ferdie Limbo Associate Individual North Luzon Chapter Scrubbed.Net Global Services, Inc. Mr. Laurence Cristopher Senior Manager Corporate A Limitless Power Coach Training and Mr. Rhea Rita Mutuc CEO Corporate A Consultancy Inc. The Philippine American Life & General Mr. Rodolfo Rubio Vice President and Corporate A Insurance Company Head of Corporate Solutions Sales Grand Monaco Estate Developers Inc. Mr. Mark Anthony Carpio EVP-Sales and Corporate A Marketing EDITOR-IN-CHIEF: Ebb Hinchliffe PUBLICATIONS CONSULTANT/EDITOR: Leslie Ann Murray ADVERTISING HEAD: Chet Guevara LAYOUT EDITOR: Eya Martinez WEBSITE DIRECTOR: Christina Tuguigui PHOTOGRAPHER: Roy Fulgado PUBLICATIONS COMMITTEE CHAIRMAN: Ernie Cecilia PUBLICATIONS COMMITTEE ADVISER: Manuel R. Guillermo PUBLICATIONS COMMITTEE MEMBER: Atty. Emmanuel T. Santos PUBLISHED BY: The American Chamber of Commerce of the Philippines, Inc. MEMBER: Publisher Association of the Philippines, Inc. MISSION STATEMENT The Chamber exists to serve the needs and wants of U.S. businesses through the participation of members in promoting their long-term objectives, while contributing to the civic and economic development of the Philippines. All rights reserved. AmCham Business Journal is a general business magazine published monthly by The American Chamber of Commerce of the Philippines, Inc., with offices at 2nd Floor, Corinthian Plaza, 121 Paseo de Roxas, corner Gamboa St., Legazpi Village, Makati City 1229 (C.P.O. Box 2562, Makati City 1265), Philippines; telephones: (632) 818-7911 to 13; fax (632) 811-3081 / 811-3184; emails: publications@amchamphilippines.com / amchamrp@mozcom.com; website: www.amchamphilippines.com. Publication Registration No.: ISSN-0116-452X All views expressed in all articles are those of the authors and not of The American Chamber of Commerce of the Philippines, Inc. The American Chamber of Commerce of the Philippines, Inc. accepts no liability for the accuracy of the data or for the editorial views contained in the articles. Publication of unsolicited articles is at the sole discretion of the Publications Committee. No article or content can be reproduced in any manner whatsoever without the prior written consent or authorization of The American Chamber of Commerce of the Philippines, Inc. Entered as second-class mail at the Manila Post Office on May 24, 1921 and on December 10, 1945. Re-entered as second-class mail at the Makati Central Post Office on May 07, 1992 and under Permit #534 dated May 24, 1993.
10 | AmCham Officers & Directors The American Chamber of Commerce of the Philippines, Inc. Putting your Business Forward Since 1902 H.E. SUNG Y. KIM U.S. Ambassador of the Philippines Honorary Chairman JAMES WILKINS GEORGE M. DRYSDALE Fluor Daniel, Inc. - Philippines Marsman Drysdale Group President DONALD R. FELBAUM Optel LTD. RICK SANTOS ROBERT M. SEARS Santos Knight Frank, Inc. American Historical Collection Foundation, Inc. 1st Vice President Directors, Ex-Officios BRUCE WINTON EBB HINCHLIFFE Marriott Hotel Manila AmCham Philippines 2nd Vice President Executive Director PHILIP SOLIVEN ATTY. AILEEN TOLOSA-LERMA Cargill Philippines, Inc. Romulo Mabanta Buenaventura Sayoc de los Angeles Law Treasurer Office Corporate Secretary JOCOT DE DIOS General Electric Philippines RALPH REUBEN MORALES WINN EVERHART Texas Instruments Philippines Inc. Coca-Cola Far East LTD. President, AmCham North Luzon Chapter PETER HAYDEN Captial One Phil. Support Services Corp. BRIAN CONNELLY ARIEL LACSAMANA Marco Polo Plaza Cebu 3M Philippines President, AmCham Visayas Chapter MARK LWIN AIG Phils. Insurance, Inc. ATTY. LEONCIO VILLA-ABRILLE Casareo Villa-Abrille Development Corp. BELINDA RACELA President, AmCham Mindanao Chapter Chevron Philippines SHANKAR VISWANATHAN ROMMEL RAGASA Procter & Gamble International Operations (SA) ROHQ AmCham Foundation Retirement Fund Directors Acting Executive Director 2nd Floor, Corinthian Plaza Building, 121 Paseo de Roxas corner Gamboa Street Legazpi Village, Makati City 1229 Tels.: (632) 818 7911 to 13 • Fax: (632) 811 3081 Email: amcham@amchamphilippines.com • Website: www.amchamphilippines.com
12 | AmCham News AMCHAM CORPORATE PARTNERS AmCham Philippines has been the longest-serving and most vibrant American Chamber in Asia. Recognized as the voice of business since 1902. The AmCham Corporate Partnership offers companies year-round benefits, including expanded access to AmCham core membership resources for an enhanced leadership status within the community, as well as greater intelligence, access, influence, and exposure. For more information, please contact AmCham’s Corporate Partnership Consultant. Email: christinawinton@amchamphilippines.com / Tel: (+632) 818 7911 loc. 218
14 | Header AmCham News | Corporate Partner The AmCham Corporate Partnership is a prestigious category which provides exclusive access, exposure, benefits, and support from the Chamber. For inquiries please contact Christina Winton at christinawinton@amchamphilippines.com. Regular Firm Membership Associate Individual Membership *A – Php 55,000 | B – Php 45,000 Php 33,000 (*+Php 12, 500 for New Members, deductible from your succeeding (*+Php 7, 500 for New Members, deductible from your succeeding membership membership dues in AmCham) dues in AmCham) This membership is available to corporations, partnerships, proprietorships, This membership is available to individuals residing in the Philippines and other business organizations and enterprises, which are registered who are non-American citizens and who are not eligible for any other and qualified to do business in the Philippines, with 30% or more of the membership classifications. ownership held by American citizens and/or corporations. In a partnership, the American partner/s must have a share of interest of 30% or more. In the case of non-stock corporations and un-incorporated associations, at Non-Profit and Government Membership least 30% of the voting members must be Americans. Php 22,000 In this classification, the firm shall be represented by an accredited (*+Php 6, 250 for New Members, deductible from your succeeding membership individual who must rank as a senior executive but may not be necessarily dues in AmCham) an American citizen. This membership is available to: non-profit, charitable, civic, educational, religious and eleemosynary organizations, associations and institutions in the Philippines. Under this classification, an individual accredited by Regular Individual Membership the organization shall serve as a representative. Employees of the U.S. Php 33,000 Federal Government can also avail of this membership category. (*+Php 7, 500 for New Members, deductible from your succeeding membership dues in AmCham) This membership is available to individual persons residing in the Non-Resident Membership Philippines who are American citizens and who are not eligible for any Php 22,250 other membership classifications. (*+Php 6, 250 for New Members, deductible from your succeeding membership dues in AmCham) This membership is available to firms and individuals who are doing Associate Firm Membership business outside the Philippines but would like to support the Chamber *A – Php 55,000 | B – Php 45,000 in its activities and events. (*+Php 12, 500 for New Members, deductible from your succeeding membership dues in AmCham) This membership is available to firms that are qualified to do business in Additional Firm Membership the Philippines, with 71% or more of the ownership held by citizens or Php 5,000 corporations which are non-Americans. The firm shall be represented by This membership is available to any employees of a firm member residing an accredited individual who must rank as a senior executive and may in the Philippines who wish to be recognized as an official member of be of any nationality. the Chamber. For queries please contact AmCham’s Membership Manager. *A- Annual Revenue of US$ 5 million and above Email: pauline@amchamphilippines.com / Tel: (+632) 818 7911 loc. 207 B - Annual Revenue of US$ 4.9 million and below
16 | AmCham Chapters & Advocacies THE AMERICAN CHAMBER OF COMMERCE OF THE AMERICAN CHAMBER OF COMMERCE OF THE PHILIPPINES, INC. THE PHILIPPINES, INC. (North Luzon Chapter - 2015) (Visayas Chapter - 1987) RALPH REUBEN MORALES BRIAN CONNELLY Texas Instruments Inc. Marco Polo President President JOAN SABROSO BRENDA LISEN Chapter Office Manager Chapter Office Manager Building 7294, C.M. Recto Avenue, Clark Freeport Zone Unit 303 Clotilde Commercial Center Pampanga, 2023 M.L. Quezon St., Casuntingan, Mandaue City, 6014 Telefax: (632) 811 3081; Mobile: +63 (927) 912 3248 Tels.: Tel: +63 (32) 316 1093 • Fax: (032) 232 2373 Email: joan@amchamphilippines.com Mobile: +63 (917) 323 1972 Emails: cebuamcham@yahoo.com ; brenda@amchamphilippines.com THE AMERICAN CHAMBER OF COMMERCE OF AMERICAN DESK AT THE BOARD OF INVESTMENTS THE PHILIPPINES, INC. (Established 1992) (Mindanao Chapter - 1988) EBB HINCHLIFFE ATTY. LEONCIO VILLA-ABRILLE Director Casareo Villa-Abrille Development Corp. President YVES AGUILOS American Desk Specialist ANNIE QUITAY Chapter Office Manager 385 Sen. Gil Puyat Avenue, Makati City Tels.: (632) 895 8851; 895 3918 • Fax: (632) 896 2315 2nd Floor, Door 207-208, Don Cesareo, Villa-Abrille Building Emails: yves@amchamphilippines.com Jacinto corner Juan Luna Streets, Davao City, 8000 amdesk@amchamphilippines.com Mobile: +63 (916) 876 7729 Emails: amcham.mindanao@gmail.com ; annie@amchamphilippines.com FILIPINO-AMERICAN MEMORIAL ENDOWMENT, INC. THE AMERICAN CHAMBER FOUNDATION (Founded 1986) PHILIPPINES, INC. (Founded 1985) LT. COL. ARTEMIO MATIBAG President EDWIN FEIST Advanced Nutrition Technology LESLIE ANN MURRAY President Trustee ROMMEL RAGASA KV ROJAS Acting Executive Director F.A.M.E. Specialist Leonard Benjamin Development Center 4554 Casino corner Olivarez Street, Palanan, Makati City c/o The American Chamber of Commerce of the Philippines, Inc. Tels.: (632) 834 0184; 551 8060 • Tel/Fax: (632) 834 1192 2nd Floor, Corinthian Plaza Building, 121 Paseo de Roxas E-mail: amchamfdn@amchamphilippines.com corner Gamboa Street, Legazpi Village, Makati City, 1229 Website: www.amchamfoundation.com C.P.O. Box 2562, Makati City, 1265 Tels.: (632) 818 7911 to 13 • Fax: (632) 811 3081 Email: fame@amchamphilippines.com Website: www.filipino-americanmemorials.org
AmCham Committees | 17 COMMITTEE Chairman INDUSTRY DEVELOPMENT SPECIALIST Agribusiness Philip G. Soliven / Atty. Mel Hernandez KV Rojas Creative Industries Yves Aguilos Education Terry Farris Yves Aguilos Energy & Power Atty. Jocot de Dios / Frank Thiel Bea Baldonado Environment and Urban Development Arch. Jun Palafox / James Donovan Mc Bensal Financial Services, Taxes & Tariffs Atty. Jules Riego / Rombit Co KV Rojas Healthcare and Wellness Donald Felbaum / Richard McGonega Mc Bensal Human Capital & Resources Ernie Cecilia / Grace Sorongon Yves Aguilos Information & Communications Technology Donald Felbaum / Frank Holz Mc Bensal Infrastructure & Logistics Jaime Faustino / John Peterson Bea Baldonado Intellectual Property Rights Atty. Divina P.V. Ilas-Panganiban, LL.M. KV Rojas Atty. Princess Ascalon Legislative John D. Forbes / Atty. Elaine Collado Yves Aguilos Manufacturing Dan Lachica / Shankar Viswanathan Mc Bensal Pharmaceutical Brent Denning KV Rojas Professional Women of AmCham Belinda Racela / Atty. Melanie Lagera Bea Baldonado Security & Disaster Resources Group Simoun Ung / Pete Troilo Bea Baldonado Tourism & Hospitality Robert Blume / Dorothy Drysdale Mc Bensal Trade & Investment Mario Biscocho Yves Aguilos Young Professionals of AmCham Atty. Paolo Villonco Bea Baldonado INTERNAL Membership Roland dela Cruz Pam Santos Kapihan Ebb Hinchliffe / Leslie Ann Murray Pam Santos • Networking / General Membership KV Rojas Meetings • Welcome Breakfast Pam Santos Chapters Ebb Hinchliffe Pam Santos • North Luzon Joan Sabroso • Visayas Brenda Lisen • Mindanao Annie Quitay Communications Ernie Cecilia Leslie Ann Murray Manuel R. Guillermo Christina Tuguigui Chet Guevara Eya Martinez Corporate Partners Ebb Hinchliffe Christina Winton ACTIVITIES /ADVOCACY / AFFILIATE Amcham Foundation Edwin D. Feist / Rommel Ragasa AmDesk at The BOI Ebb Hinchliffe Yves Aguilos Business Leadership Program (BLP) Jun Salipsip / David Caldwell Pinky Jamili Filipino-American Memorial Endowment LT. Col. Art Matibag / Leslie Ann Murray KV Rojas (F.A.M.E.) The Arangkada Philippines Project John D. Forbes Yves Aguilos (TAPP II) Washington Relations / APCAC Rick Santos / George Drysdale Divina Combes
18 | NEW AMCHAM COMMITTEE Creative Industry Committee The Creative Industries (CI) Committee brings together the What’s in it for AmCham growing industries devoted to creativity, design, and innovation. It Philippines? also aims to recognize the full potential of the Philippine creative Through this committee, AmCham economy and enhance its competitive advantage in the world. will not only draw in companies related to this industry but also individuals and Fields / Sectors shall include the following: industry trendsetters. The committee will also associate our existing members with companies that are dedicated in this Core Sectors Creative Economy Sectors industry sector. Art, or anything which an auction house can sell or a The committee also aims to align museum put on show. its objectives to President Duterte’s Books, including physical books and e-books. Socioeconomic Agenda – item #8 which Crafts, or handmade objects with both functional and Arts and aesthetic qualities. entails promoting science, technology Culture and the creative arts, to enhance Film, live action or animation, in the form of cinematic releases, home video sales and rentals, packaged innovation and creative capacity video on DVD and Blu-ray, and online streaming toward self-sustaining and inclusive services. development. Music, expressed in writing, performing in shows, and recording albums and singles in physical and digital In terms of advocacy, significant formats. recommendations will also be supported Performance, includes theatre musicals, comedy, by this committee, giving emphasis opera, dance, ballet, and circus. to the 7-point recommendations of Video Games, console-based games played on the “Arangkada Philippines Creative devices and online games and apps. Industries Policy Brief.” Architecture, or the design of buildings and infrastructure for the construction industry. Furthermore, the Creative Industries Design Design, or the conscious improvement of something Committee will create more content in to fulfill its functions better. Includes product design terms of collaborative events with our and industrial design. other existing committees such as: Fashion, or the creation of styles and brands for creative tourism, creative education, consumer products. Includes textile, garment, footwear, and accessories. creative intellectual property, etc. Toys and Games, or the design, manufacture, and sale of toys and games. Potential Activities / Initiatives: • Launching – Creative Industries: The Advertising, includes advertisement creation by agencies and placement on media such as TV, Sunrise Industry Media newspapers, magazines, radio, and on outdoor • The Creative Economy Act – Crafting billboards. A National Policy for Creativity Press, includes newspapers and magazines. • The Hubs of the Future – Creative TV and Radio, or the transmission of sounds and/or Hubs and Clusters pictures to household receivers. • Creative Tourism Research and Development, includes basic academic • Game Development in the Philippines and commercial research for the development of • Design / User Interface Experience Innovation businesses and patents. • American Trade Exposition Software, or the development of code and use of programming languages. Includes digital markets Source: Arangkada Philippines Policy Brief No. and dotcoms. 10: Creative Industries
New AmCham Committee | 19 Education Committee IN PHOTO: 2018 AmCham Business Leadership Program The Education Committee (EdCom) aims to its goals with President Duterte’s Socioeconomic build a bridge between education and business on Agenda item 7 which seeks investment in human education initiatives, as well as showcase different capital development, including health and education models for collaboration. EdCom is also tasked to systems, as well as matching skills and training raise awareness, provide information and address to meet the demands of businesses and the private issues concerning trends in the education sector sector. including international and local education, special education (SPED), internship, vocation training Potential Activities / Initiatives: (TESDA), and higher education. • Launching – Building Bridges for Business and Education – AmCham Education Committee The committee will also conduct events that will • Business Leadership Program bring together universities, international schools, • Mentorship Events placement agencies, educators, students, etc. • Industry – Education Collaborative Events • Internship Portal EdCom shall also support the Chamber’s Business Leadership Program which provides student leaders around the Philippines a glimpse into the inner The Creative Industry and Education Committees workings of some of the country’s top American and will be handled by AmCham Industry Development multinational companies, to inspire them towards Specialist and Government Liaison Officer Mr. Yves becoming committed professionals in the future. Aguilos. He is also handling the following committees: Legislative, Trade & Investment, Human Capital & What’s in it for AmCham Philippines? Resources, as well as the American Desk at the EdCom shall mainly help push AmCham’s Philippine Board of Investments - Department of Trade initiatives in the education sector. It also aims to align and Industry.
20 | AmCham Staff Assistant to the Executive Director Divina Combes Human Resources / Administrative Officer Rachel de Guzman Administrative Services Roy Fulgado Drivers Rick Peji Ernie Aala Receptionist Celine Laurel Accounting Manager Patricia Estrella Accounting Head Elmer Yanuaria Cashier Dominador Borres Accounts Receivable Specialist Cristina Teves Program Manager, Vicky San Juan-Co Committees and Industry Relations Industry Development Specialists (IDS) Yves Aguilos KV Rojas Bea Baldonado Mc Bensal Government Liaison Yves Aguilos Corporate Partnership Consultant Christina Winton Membership Manager Pam Santos North Luzon Chapter Office Manager Joan Sabroso Visayas Chapter Office Manager Brenda Lisen Mindanao Chapter Office Manager Annie Quitay Publications Consultant / Editor Leslie Ann Murray Communications Manager Tin Tuguigui Advertising Head Chet Guevara Layout Editor Eya Martinez Librarian Aurora Galvez Business Leadership Program Manager Pinky Jamili (BLP)
AmCham Philippines | February 2019 21 AMCHAM MEMBERSHIP DIRECTORY 2019 ADVERTISE NOW All ad materials should be in PDF/TIFF or PSD format (CMYK mode) and at least not lower than 300dpi (resolution) ‘19 MEMBERSHIP DIRECTORY DIRECTORY SIZE PRINTED AREA FOR MORE INFORMATION 7.25" X 10.25" inches 6" X 9" inches AmCham Advertising Head advtg@amchamphilippines.com (+632) 818-7911 loc. 208
22 | Editorial Education – Our Future AmCham continues to work to improve education and business. It is also tasked our value to our members and in to raise awareness, provide information 2019 several new committees will be and address issues concerning trends implemented. One of which is our new in the sector including international Education Committee, due to start in and local education, Special Education the first quarter of this year. (SPED), internships, Vocational Training (TESDA), as well as higher education. When we first began the process of creating a committee for Education, The committee will conduct meetings, the thought was it might be small conferences and other events that will due to the number of AmCham bring together universities, international members actually involved in the schools, placement agencies, educators, formal Education process. However, students and, of course, the end user it was quickly realized that education which is the all important business sector, is another sector that affects ALL seeking employable candidates. AmCham members. Further, the Education Committee will work The education sector encompasses K-12 closely with several other AmCham committees (Dep Ed), secondary (CHED), tertiary (AIM) such as Human Capital, Trade and Investment, and - with a small stretch of imagination - Manufacturing, and will also align with - and it can include Vocational (TESDA), Special assist - the Business Leadership Program Needs education, Private schools and even (BLP) which annually brings 30 “best of the Religious school. It can even include Home best” university students nationwide to Manila Schooling. to participate in its comprehensive eight day In the future program. Then there are those agencies that support it may well the educational system like Philippine address the In the future it may well address the educational Business for Education (PBEd) which does educational opportunities between our two countries and a great job of working hard to ensure that opportunities promote international exchanges or programs. schools are teaching the right curriculum between our so their graduates are hireable. And the US two countries It is exciting times to be part of AmCham and AID STRIDE project which supports studies and promote the roll out of this committee is only one of in science, technology, innovation and international many new programs for 2019. In the coming promotes education in the two countries. exchanges or issues of the Business Journal we will highlight programs. some of the others. Most relevant to AmCham is that all business sectors depend on the education Thanks for your support and looking forward process to provide us with their workforce; to a great 2019! now and in the future, and the landscape is always changing. The Education committee of Amcham aims to build a bridge between education initiatives and business needs; showcasing Ebb Hinchliffe different models for collaboration between Editor-in-Chief, AmCham Business Journal
Contributed Article | 23 8 Real Estate Megatrends Most of these are concentrated in the financial districts of Makati (38%) and Taguig (27%). With the arrival of international operators WeWork in the Philippines this 2019 and Common Ground, major developers such as Ayala and Robinsons have also moved into the market with their own brands ClockIn and work.able, respectively. The co-working phenomenon touched down in Cebu where a handful of pioneers such as The Company and iioffice operate. Santos What will 2019 look like for Philippine real Knight Frank believes that it is only a matter of time before international estate? Leading real estate service provider and more local operators with established presence in Manila enter Santos Knight Frank unveiled the key trends Cebu. that will affect the property sector in the country in 2019: Trend 4: Boom of Co-living Spaces Co-living spaces, primarily for employees, have grown popular Trend 1: Neighbors Bet on “Asia’s in Makati, Bonifacio Global City and areas with high concentration Rising Tiger” of workers from industries such as BPOs. Lessees prefer to relocate A significant share of net Foreign Direct themselves nearer their workplace to avoid problems and costs Investments into the country during January- associated with transportation. Thus, residential developments both October 2018 came from Asia, specifically for sale and lease have become secondary and halfway residences for Singapore (45.3%), Hong Kong (13.2%), employees coming from different areas. China (9.5%) and Japan (9.2%). Investments from China have grown substantially over the New co-living projects include First Georgetown’s GRID in Makati previous year, with a net FDI of USD 189.3 and Centro nin Kaaram in Naga City. Primary players in co-living include million in 2018 from USD 13.3 million in 2017. Ayala with The Flats and SM with MyTown. This trend is likely to continue in 2019 as more capital from China flows into industries like infrastructure, manufacturing, offices, residential and hospitality. Trend 2: Office Sector – Rising Rents and Growing Supply The office sector ended 2018 on a high note with a 9% rental growth year-on-year and a relatively high net absorption of 282,000 sqm during the fourth quarter. Overall vacancy rate in Metro Manila was recorded at a healthy level of 4.9%, driven by 318,000 sqm additional supply during the last part of the year. BPOs and traditional offices continued to drive that demand, evident from the high net absorption in Bonifacio Global City and Ortigas where tenants are primarily from this segment. In 2019, Santos Knight Frank forecasts continuous growth in rent as demand remains strong. More office space will be infused into the market and accommodate the demand. About 1.2 million sqm of new office stock will be added this year. Trend 3: The Co-working Phenomenon Santos Knight Frank data shows 135 locations in Metro Manila that are categorized as co-working, serviced and shared offices.
24 | Contributed Article Trend 5: Urbanization and Gentrification in Manila Gentrification is driving new developments on the fringes of financial districts, such as Bonifacio Global City and Makati, where co-living spaces are built for employee housing. With most of Manila urbanized, areas such as the C5 corridor have attracted renewed attention. The corridor is now home to new townships underway, namely Arcovia City (Megaworld), Parklinks (Ayala Land and Lucio Tan group) and Bridgetown Business Park (Robinsons Land), all of which are driving capital values up around their areas. Makati is also set for a major transportation development with the construction of a subway system. The new infrastructure is expected to improve capital values and rejuvenate interests for the city. Trend 6: The Golden Era of Tourism Tourism and hospitality have enjoyed high growth rates over the last few years. The Department of Tourism revealed that international arrivals increased by 7.2% during the first 11 months of the year to 6.4 million despite the rehabilitation of Boracay. The booming industry is also fueled by local travel, which sees more than 60 million domestic trips made and traditional retail have thrived in the Philippines amid annually. changing customer preferences. Data from Santos Knight Frank reveals that more than The growth of e-commerce has led malls to follow 6,400 hotel rooms are upcoming in Metro Manila until 2023, different strategies. For instance, community malls such as with nearly 2,900 expected to open in 2019. CityMall (DoubleDragon Properties Inc.) have focused on basic necessities. Most malls in Metro Manila focused on Santos Knight Frank sees the growth of Philippine experiential shopping, adding more or renovating existing tourism in the countryside. International events, such space for international brands, co-retail, pop-up concepts as Clark’s hosting the Southeast Asian Games 2019, and dining. will put the spotlight on emerging cities and real estate developments. In addition, the recent launch of Mactan In 2019, malls will add 250,000 sqm of space – a 5% Cebu International Airport’s second terminal and the new growth from current stock. A large part of this is predicted Panglao Island airport will further increase international to be F&B, with 45% of current retail space dedicated to connectivity in secondary cities. this segment. In response to growing tourist volume, developers have Trend 8: Developers Move into Industrial and been investing in the hotel industry across the Philippines. Logistics Branded hotels are expanding not only within the capital With a short supply of warehouses and industrial parks but also in locations such as Zambales (Rosewood), La within and outside Metro Manila, the industrial and logistics Union (dusitD2, a Dusit brand), Bacolod (Citadines, an sector is an under-served market which developers such Ascott brand), Davao (Dusit) and Cebu (Dusit, Sheraton, as Ayala Land, Metro Pacific, DoubleDragon Properties and Radisson and Citadines). Meanwhile, homegrown players Anchor Land are moving into. are also expanding their tourism and hotel portfolio, such as Ayala with the Seda hotel brand and its new tourism In 2019, areas such as last-mile delivery hubs, inner- estate, Sicogon Island. city distribution centers, cold storage and warehouse facilities will be in demand. This trend is not only seen in the Trend 7: Changing Dynamics of Retail Philippine but also Asia Pacific at large, where e-commerce E-commerce in the Philippines grew by 30% annually is reshaping the logistics of goods. since 2015 to a USD 5 billion industry in 2018, according to a study by Google and Temasek. But while e-commerce has For more information on real estate trends, email replaced brick-and-mortar retail in the U.S., both Internet jan.custodio@santos.knightfrank.ph
AmCham Philippines | February 2019 25
26 | Education and Culture Nations English also published research in 1999 and 2006 highlighting English proficiency as the main reason why graduates do not get hired2. Report Card The following global facts below highlight the English challenge that the Philippines is facing: Executive Summary • Out of 100 graduates, 95 cannot be hired by BPO industry. Consolidated by: • Singapore and Malaysia now outperform the Philippines in terms of English proficiency3. • Thailand and Vietnam have adopted international English standards (CEFR Framework) and increased English language learning hours in their curriculum in the past two years. • There is a significant decline in Philippine English proficiency between 2000-20084. • English remains the largest industry-academe skills gap (PMAP Research 1999, 2006, IBPAP research 2013). 2 Background of the research This research was sponsored by non-profit Educational Testing Service (ETS). ETS is a partner of both the Bill & Melinda Gates Foundation (MET Project) and the US Government (Nations Report Card project). This study used over 10,000 results of graduating students from the Philippines who took the Test of The following is the latest available assessment of English for International Communication (TOEIC) English language proficiency in the Philippines, Listening and Reading test for SY 2015-2016, which submitted by Hopkins International. is mapped to the Common European Framework of Reference for Languages (CEFR). 1 Executive Summary Total number of samples was 10,085 (There were The biggest threat to the BPO industry is primarily 399 selected samples based on Slovin’s Formula the “lack of a skilled workforce.” This could hinder based on the fishbowl method with no replacement). the industry from reaching its goals highlighted in Accelerate PH Roadmap 2022 to “surpass OFW remittances and provide 9.4 million direct & indirect 2.1 Common European Framework of jobs.” The IT Business Process Association of the Reference for Languages Philippines (IBPAP) research showed in 20131 that The Common European Framework of Reference out of all the Basic Workforce Skills, developing for Languages (CEFR) is a performance benchmark English proficiency should be the priority. The People for multiple languages. It is widely used to compare Management Association of the Philippines (PMAP) language achievement across multiple tests, e.g. 1 Barrios et al. (2013, Oct 1-2). Competency of Graduating Students and Entry Level workers in IT-BPO Industry presented at the 12th National Convention on Statistics (NCS) October 1-2, 2013 2 Zata et al. People Management Association of the Philippines (2012). From the Hearth. 3 Singapore, Malaysia edge PHL in English-proficiency ranking. Retrieved from: http://www.businessmirror.com.ph/singapore- malaysia-edge-phl-in-english-proficiency-ranking. Date accessed: 12/14/2016 4 Forbes, J. D. (2010). Arangkada Philippines 2010: A Business Perspective.
AmCham Philippines | February 2019 27 comparing TOEIC scores to TOEFL scores. It is also The CEFR describes a progression of language used by several organizations and governments proficiency in reading, writing, speaking and listening on when creating a foreign language policy, such as Visa a 6-level scale clustered in three bands: A1–A2 (Basic immigration procedures, Global hiring criteria and user), B1–B2 (Independent user), and C1–C2 (Proficient large Educational initiatives. user). The CEFR descriptors are found in Table 1. Table 1: CEFR Descriptors Can understand with ease virtually everything heard or read. Can summarise information from different spoken and written sources, reconstructing arguments C2 and accounts in a coherent presentation. Can express him/herself spontaneously, very fluently and precisely, differentiating finer shades of meaning even in more Proficient complex situations. User Can understand a wide range of demanding, longer texts, and recognise implicit meaning. Can express him/herself fluently and spontaneously without much obvious C1 searching for expressions. Can use language flexibly and effectively for social, academic and professional purposes. Can produce clear, well-structed, detailed text on complex subjects, showing controlled use of organisational patterns, connectors and cohesive devices. Can understand the main ideas of complex text on both concrete and abstract topics, including technical discussions in his/her field of specialisation. Can interact B2 with a degree of fluency and spontaneity that makes regular interaction with native speakers quite possible without strain for either party. Can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving Independent the advantages and disadvantages of various options. User Can understand the main points of clear standard input on familiar matters regularly encountered in work, school, leisure, etc. Can deal with most situations likely to B1 arise whilst travelling in an area where the language is spoken. Can produce simple connected text on topics which are familiar or of personal interest. Can describe experiences and events, dreams, hopes and ambitions and briefly give reasons and explanations for opinions and plans. Can understand sentences and frequently used expressions related to areas of most immediate relevance (e.g. very basic personal and family information, shopping, local A2 geography, employment). Can communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar and routine matters. Can describe in simple terms aspects of his/her background, immediate environment and Basic matters in areas of immediate need. User Can understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type. Can introduce him/herself and others A1 and can ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has. Can interact in a simple way provided the other person talks slowly and clearly and is prepared to help. → 5 Adie Suri Zulkefli. “Malaysian students, teachers show vast improvement in CEFR” . Retrieved from: https://www.nst.com.my/news/ nation/2017/11/299126/msian-students-teachers-show-vast-improvement-cefr-cambridge-evaluation. Date accessed: March 21, 2018 6 Study International. “This is why you should get serious about learning English – like the French do”. Retrieved from: https://www. studyinternational.com/news/france-english-language. Date accessed: March 21, 2018
28 | Education and Culture 2.3 Comparisons to initiatives of other • In France, the French prime minister announced countries that all high school and college students have to The CEFR is widely used to describe English pass tests aligned to the CEFR such as TOEIC language proficiency, mapped to assessment scores, and IELTS6 educational policies and work standards such as visa • In Thailand, the CEFR standard for Grade 12 requirements. This table was compiled from multiple students is set at CEFR B17 sources which are detailed in this section. 3 Findings Major key uses of the CEFR around the world The key findings of the data are: include: Finding 1: Philippine College graduates’ English • In Malaysia, over 50% of English language proficiency is at a lower standard than Thailand teachers have achieved CEFR C1 level5 High School Graduates Table 2: CEFR Mapping with multiple comparisons 7 Daniel Maxwell. “Thai schools adopt European Framework to boost English Language proficiency”. Retrieved from: https:// asiancorrespondent.com/2015/04/thai-schools-adopt-european-framework-to-boost-english-language-proficiency. Date accessed: March 21, 2018 8 Chularat Saengpassa. “Ministry unveils ambitious English plan”. Retrieved from: http://www.nationmultimedia.com/news/ national/30293997. Date accessed: January 5, 2017
AmCham Philippines | February 2019 29 The average TOEIC Total Score for Philippine challenges to the competitiveness of the Philippine Higher Education graduating students is 631.4 out workforce and provide objective international quality of 990 (CEFR B1). A short description of this level data to key stakeholders, decision makers and future of proficiency is ‘Can produce simple connected researchers. The recommendations in this paper have text on topics which are familiar or of personal been developed in consultation with Human Resource interest’. practitioners, consultants, academic researchers and community workers. CEFR B1 is lower than the English language target of Thailand for graduating High school students This paper primarily focuses on the Common which is CEFR B28. European Framework of Reference for Languages (CEFR) , a generic language framework used by over Finding 2: Industry-Academe Skills gap is 81 countries worldwide. The assessment used to extremely large which threatens major talent gather data is the Test of English for International shortages Communication10 (TOEIC) which can be mapped to the generic CEFR framework and is the world’s leading The data shows that less than 1 in 10,000 business English assessment in-terms of popularity graduating students from a particular Public and psychometric properties. Provincial University can meet the English proficiency standard of the Customer Care Educational resources are becoming free (Open position in the BPO Industry. Educational Resources) with massive amounts of capital invested towards creating free learning Approximately 2.06% of graduating students from resources such as Duolingo (which recently received Public Provincial Universities (Approx. 1.34 million a $200 million dollar investment from Google Capital). or 38% of Higher Education students) can meet the Luis von Ahn (CEO of Duolingo) states “Motivation English proficiency standard of Food & Beverage is the single biggest problem people have when Staff at Marriott Hotel Manila. learning a language.” Finding 3: The gap between Public and Private The key recommendations of this position paper Higher Education graduates is extremely large are the following: There is roughly a 6 Grade level difference between • Government officials and Accreditation the English proficiency scores of graduating Committees to set standards and/or outcomes Provincial Higher Education students and the at or above our ASEAN neighbors such as a English proficiency score of an average graduate CEFR B2 English level from a Top 4 University. • Universities to require students to reach a CEFR B2 English standard prior to graduation Approximately 1 in 175 students (0.057%) of and to come up with relevant intervention graduating students from Public Provincial Higher programs (including structural changes such as Education Universities will meet the average score increasing hours) of a student from a University with a tuition fee of • Industry associations such as IBPAP,PMAP, PHP 100,000 and above. CCAP or well-known employers to prefer or require a CEFR B2 English level • Law to be passed that requires certain degree 4 Recommendations programs to reach the CEFR B2 English This ‘Paper on the English Industry-Academe Skills standard Gap’ has been developed to outline some of the key 9 Verhelst, N., et al. Common European Framework of Reference for Languages: learning, teaching, assessment. Cambridge University Press, 2009. 10 TOEIC User Guide: Retrieved from: https://www.ets.org/Media/Tests/Test_of_English_for_International_Communication/TOEIC_ User_Gd.pdf. Date accessed: October 26, 2016
30 | Corporate Social Responsibility 60 Homes for Bohol Submitted by Pfizer Inc. Through a grant from Pfizer Philippines Foundation, Inc. (PPFI), Habitat for Humanity was able to build 60 homes in Antequera, Bohol, a community affected by a major earthquake in 2013. The homes were formally PPFI President Noel Borlongan greets the residents of turned over last December through a ribbon-cutting Antequera, Bohol ceremony held in one of the homes built in Barangay Ubojan. “We’re honored to be invited in one of the homes build by Habitat for Humanity and meet some of the beneficiaries of this project,” says PPFI Program Manager Geof Garcia. “We hope to continue working with Habitat for future projects and encourage our colleagues to take part in building homes for local communities.” The grant provided by PPFI is an extension of its previous project with Habitat for Humanity, in which 60 homes were built in Burauen, Leyte, one of the communities severely hit by typhoon Yolanda. To make the event more meaningful, the ribbon cutting ceremony was held in one of the homes that were built by Habitat for Humanity. Pfizer Inc.: Working together for a healthier world™ At Pfizer, we apply science and our global resources to improve health and well-being at every stage of life. We strive to set the standard for quality, safety, and value in the discovery, development, and manufacture of healthcare products. Since our establishment in 1954, Pfizer Philippines has been collaborating with health care providers, governments, and local communities to support and expand access to reliable and quality healthcare for Filipinos. For over 60 years, Pfizer Philippines has been following the Pfizer Standard of quality, product safety, reliability, and medical information that has earned us the trust of our patients PPFI President Noel Borlongan and Program Manager Geof and the confidence of Filipino healthcare practitioners Garcia, together with representatives from Habitat for Humanity, as a partner in caring for the Filipino patient. tour the home of Tita Elias who hosted the turnover ceremony.
32 | Education and Culture Education Campaign for Young Filipinos Sparking interest in Agriculture, Science and Technology By Chat Garrido-Ocampo Getting people interested in agriculture is far from should not be a wonder that enrollment in agricultural easy. After all, agriculture is oftentimes not classified as courses is declining. If the images that we see related a burning issue that is stimulating and important enough to agriculture are that of poverty, helplessness, to discuss and/or on which to debate; check how many hopelessness and vulnerability to the elements, then newspapers have pages devoted to agriculture. In the we can never inspire the best and the brightest among latter part of 2018, the fact that about 13.3 percent or 3.1 our young to join the agriculture sector. million Filipino families experienced involuntary hunger (Social Weather Survey from September 15 to 23 2019) There is the obvious urgent need to present did not seem enough to make agricultural productivity a agriculture in a better light. BUT HOW? Talk about critical issue and therefore of national concern. On the precision farming, crop biotechnology, biologicals, contrary, discussions on how to improve agricultural data science, digital agri ecosystem, among others productivity seemed to have been left to agriculturists, and Agriculture has already indeed become a very those in the agricultural sector and industry, and the exciting field! dwindling number of farmer-leaders. However, science and technology do not make for Meantime, while we have a booming population easy conversations. Technical matters are not always resulting in an increasing number of hungry Filipinos, easy to understand and therefore there should be agriculture continues to be put on the back burner. opportunities for the audience to clarify, comment, Hence, so many times, we hear about the need to make validate or simply have the chance to have further agriculture sexy. conversations for clearer understanding. Thus, Legacy Monsanto Philippines has invested in the following “out A simple Google search, using Philippine of the usual” activities to connect with young Filipinos agriculture and Filipino farmer as key words yields and get them engaged in agriculture, science and information and images that are not at all inspiring. It technology: Story-telling sessions
AmCham Philippines | February 2019 33 The program has already reached out to more that Whenever story-telling sessions were conducted, 12,000 elementary school children through story-telling a question and answer portion immediately sessions using Monsanto’s children’s book on Bt corn followed and the exchange was always amazing in and agricultural biotechnology. The children’s book, terms of opening the minds of everyone involved titled Lina’s Town Rises Again, imparts the importance concerning the various perspectives on agricultural of agricultural biotechnology as a solution to feed a biotechnology. Face-to-face communication and growing nation. interaction surely tops the list of stakeholder outreach, especially when dealing with young The fully-illustrated book specifically written for students. elementary students was inspired by the success-story of farmer Consolacion Reyes from Lambayog, Sultan As the distributing of the book’s hard copies Kudarat. The story revolves on how her family and the became costly, Legacy Monsanto Philippines whole farming community were able to recover from decided to make an animation of Lina’s Town economic loss brought about by the devastations of Rises Again. Viewing the animation further typhoon Pablo. The book informs children about the encourages children to be interested in farming benefits of agricultural biotechnology, and also conveys and the products of agricultural biotechnology as a message of hope, strength, and courage in the face a means of transforming farmers’ lives and farming of adversity. communities. Briefings by Human Resources Executives on opportunities in the Agricultural sector To get the interest of high school and college are and by sharing the available personal development students, Legacy Monsanto Philippines also hold opportunities that come along with careers in agricultural seminars and have reached out to over 4,000 students. companies,” Ocampo further said. Entitled, “Monsanto & the Work That We Do,” the series of seminars, conducted at different universities, During the seminar, there were also testimonials cover topics such as Sustainable Agriculture, Careers from agriculture graduates who have had successful in Agriculture, Working in the Agricultural industry and careers in the agricultural sector. These testimonials Corporate Social Responsibility. aimed to inspire students to pursue agriculture courses. The testimonials also provided an objective picture that “We make it a point to reach out to students so agriculture could also be financially rewarding. that they will realize that the agriculture sector has a lot to offer,” said Legacy Monsanto HR Lead Cherie In addition, Legacy Monsanto Philippines has Ocampo. “We wanted to spark the students’ interests also endeavored to strengthen its efforts to promote by showing how important food sustainability issues better nutrition in the country by launching an →
34 | Education and Culture Monsanto Fun Kitchen educational road show dubbed Monsanto Fun Kitchen in agriculture among young students that this activity as part of the company’s nutrition campaign, and held in was able to spark was heartwarming if not inspiring. the different provinces where it has business presence. Much more can still be done … Legacy Monsanto employees taught healthy recipes There are many more creative ideas to ignite the interest to elementary school children - to encourage families of the Filipino youth in agriculture, science and technology; to prepare balanced meals - while underscoring the stage plays and radio drama; television shows and online relevance of biotechnology in promoting nutrition blogs and vlogs. Agriculture, science and technology among Filipinos, especially among younger students. can also be the theme of exhibits and museum displays, perhaps even be part of fashion shows and concerts. After the cooking sessions, a dialogue between Legacy Monsanto employees and elementary students When it comes to communicating agriculture, science would take place where the latter were given the and technology, the sky is indeed the limit when one has the opportunity to ask their questions on nutrition, passion and commitment to effectively share information agriculture, science and technology. The conversation that truly matters in helping our country achieve progress that ensued was always priceless. Indeed, the interest and development. Charina “Chat” Garrido-Ocampo is Legacy Monsanto’s Corporate Affairs Head. She has been in the agriculture sector for more than 15 years now. Prior to Monsanto, she was Community and Employee Relations Manager of the International Rice Research Institute (IRRI). She also worked with government for almost a decade as Chief Judicial Staff Officer of the Public Information Office of the Supreme Court and as Legislative Officer at the House of Representatives.
36 | Business Leadership Program The Business Leadership Program (BLP)– a few statistics This year marks the 17th year of the AmCham the Visayas, and Mindanao - and that has made it all Business Leadership Program! How it has grown! so worthwhile. It was launched as a week long program of only 15 students, from only three universities: UP, De La After all these years we are proud of the students Salle and Ateneo in the greater Manila area. Students who have made us – the AmCham organizers - proud reported daily and returned to their homes at the end in their achievements. Many have gone on to become of the day – meals (but no accommodation) provided. leaders in their communities, or joined world renowned The next year there were 20 students…and then there companies –some have shown entrepreneurial skills were more, and more… learned through the BLP to start their own companies or non-profit organizations, benefiting fellow Filipinos. It was soon realized that the program could benefit so many more – and could truly recognize one of We present below some statistics that we hope the original intentions; to bring Filipino students of will demonstrate the value of the BLP and show clearly different backgrounds and cultures together and the benefits to both our BLP participants and the introduce them to the “real world” of business, beyond generous sponsors who have supported this program what they could glean from lectures and classroom – making it truly (as 10 out of 10 participants claim) work. Thus the program was expanded to universities “a life changing experience.” We are so VERY proud and colleges nationwide – Luzon (north and south), of them all!
AmCham Philippines | February 2019 37 BLP Mission BLP Vision Inspire future generations of committed Filipino A self-sustaining youth development program that business professionals who will make a positive constantly and consistently creates opportunities influence in the country and the world. for AmCham member companies to inspire the next generation of business leaders in the Philippines. FAST FACTS on the BLP 8 16 23 OLDEST DAY CONTINUOUS PROGRAM STUDENT PROGRAM YEARS PARTNERS BUSINESS LEADERSHIP PROGRAM 49 400 IN THE PHILIPPINES UNIVERSITY INFLUENCED FILIPINO PARTNERS ALUMNI-LEADERS Program Schedule Program Overview Application September - October 2017 • Program Orientation and Team Building Process • AmCham General Membership Luncheon Meeting (GMLM) • Welcome Reception at the US Ambassador’s First Round December 2017 Residence Screening • Visits to Sponsor Company Offices and Facilities • TOEIC Examinations Second Review & January 2018 • Asian Institute of Management (AIM) Faculty Interview Sessions • Dynamic Panel Discussions with Filipino Social Final Review & February 2018 Entrepreneurs Interview • US Embassy Tour • Business Plan Competition & Presentations BLP Week April 17-25, 2018 • Awards Night →
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