Fantastic Cuts Ramp Up Guide: Block 1 Haircut 2019 - Rivers Agency
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Available for Download In-Salon Advertising Reuse Your Block 3 Thank you for saving your Block 3 Haircut box from 2018! It’s time Materials to reuse your Fantastic Cuts T-Stand Poster and Window Cling. From 2018! These two pieces are also available for download. T-Stand Poster 14” x 22” (double-sided) If using the T-Stand Poster for the first time or changing your offer, download the editable pdf and customize the Haircut offer on both sides. Customizable Offer Side One Side Two Men’s Edition Women’s Edition Window Cling 23.375” x 35.25” (double-sided) Side Two Women’s Edition Window clings do not require an adhesive or hanging hardware to adhere to windows. They may be installed on the inside or outside surface of your windows. For salons with darker window tinting, outside application is recommended. How to install: • For proper adhesion the surface must be clean and dry. • Using a spray bottle, spray the window with water and apply the cling to the window surface. • The water will help you slide the cling across the surface for positioning. • To remove air bubbles, spray additional water onto cling, and roll the water out, working from the center of the decal to the edges using a flat-edged object. When removing air bubbles, use a layer between the object and the printed surface to prevent scratching. Side One Family Edition Watch a video on how to save your window cling for storage and how to re-install the cling at youtu.be/3aKqQcBzvXc. Ramp Up Guide: Block 1 Haircut 2019 © 2019 Fantastic Sams Franchise Corporation. This document is copyrighted and is not to be reproduced, displayed or posted in any form or fashion without the permission of the Legal Department of Fantastic Sams Franchise Corporation (“FSFC”). As a franchisee operating under the Fantastic Sams Franchise System (“System”), you are being provided with this document for your sole use under the terms of your franchise/license agreement (the “Salon Agreement”). This document contains confidential information, proprietary information and trade secrets of FSFC. Unauthorized disclosure of this document, or any information in this document, is a violation of your Salon Agreement and will subject you to liability for violation of (i) the Salon Agreement, (ii) federal Economic Espionage Act of 1996, (iii) the Uniform Trade Secrets Act (including various state versions of the act), and other laws protecting confidential information, proprietary information and trade secrets. The violation of these laws will subject the violator(s) to criminal and civil penalties.
Available for Download Direct Mail Targeted direct mail is popular because it works. Highlight family cuts and your specific haircut offers with these six new designs! 8.5’’ x 11’’, Two Coupons (one-sided or double-sided) 6 New Direct Mail Designs Two Sided Child Cut Adult Cut $00 $00 Franchisee's Location 123 Main St. Anytown, VA How It goes without saying that hair can be so Franchisee's Location we see much more than hair. It can be a foundation for (123) 456-7890 Franchisee’s Location transformation. Make you look good and feel 123 Main St. Anytown, VA things. SHAMPOO INCLUDED WITH EVERY CUT SHAMPOO INCLUDED WITH EVERY CUT good. 123 Main St.And help you VA Anytown, see yourself and your world Child Cut Adult Cut (123) 456-7890 in fantastic new ways. Valid at participating salons only. One coupon per person. Not valid with any other offers. Valid at participating salons only. One coupon per person. Not valid with any other offers. 123-456-7890 Valid Mon. 0-Mon. 0 2019 00000000 Valid Mon. 0-Mon. 0 2019 00000000 Participating salons only. Most salons independently owned and operated. © 2019 Fantastic Sams Franchise Corporation. FantasticSams.com Participating salons only. Most salons independently owned and operated. © 2019 Fantastic Sams Franchise Corporation. FantasticSams.com $00 $00 Franchisee's Location 123 Main St. Anytown, VA (123) 456-7890 SHAMPOO INCLUDED WITH EVERY CUT SHAMPOO INCLUDED WITH EVERY CUT Valid at participating salons only. One coupon per Valid at participating salons only. One coupon per person. Not valid with any other offers. person. Not valid with any other offers. Valid Mon. 0-Mon. 0 2019 00000000 Valid Mon. 0-Mon. 0 2019 00000000 One Sided Participating salons only. Most salons independently owned and operated. © 2019 Fantastic Sams Franchise Corporation. FantasticSams.com 3.5’’ x 8.25’’, Two or Four Coupons (one-sided or double-sided) 11.75’’ x 6.5’’, Two Coupons Child Cut Adult Cut Child Cut Adult Child Cut Cut Adult Cut Open 7 days a week $00 $00 $00 $00 $00 $00 Franchisee's Location 123 Main St. Anytown, VA SHAMPOO INCLUDED WITH EVERY HAIRCUT SHAMPOO INCLUDED WITH EVERY HAIRCUT SHAMPOO INCLUDED WITH EVERY HAIRCUT SHAMPOO INCLUDED WITH EVERY HAIRCUT SHAMPOO INCLUDED WITH EVERY HAIRCUT SHAMPOO INCLUDED WITH EVERY HAIRCUT (123) 456-7890 Valid at participating salons only. One coupon Valid at participating salons only. One coupon Valid at participating salons only. One coupon Valid at participating salons only. One coupon per person. Not valid with any other offers. per person. Not valid with any other offers. Valid atper participating salons only.any Oneother coupon Valid at participating salons only. One coupon per person. Not valid with any other offers. person. Not valid with offers. Valid Mon. 0–Mon. 0 2019. 00000000 Valid Mon. 0–Mon. 0 2019. 00000000 Valid Mon. 0–Mon. 0 2019. 00000000 per person. Not valid Valid Mon. with 0any 0–Mon. other 00000000 2019. Valid Mon. 0–Mon. 0 2019. 00000000 offers. Franchisee's Location per person. Not valid with any other offers. Valid Mon. 0–Mon. 0 2019. 00000000 123 Main St. Anytown, VA Offer Offer (123) 456-7890 starting at $00 starting at $00 Franchisee's Location 123 Main St. Anytown, VA SHAMPOO INCLUDED WITH EVERY HAIRCUT SHAMPOO INCLUDED WITH EVERY HAIRCUT (123) 456-7890 Franchisee's Location Valid at participating salons only. One coupon Valid at participating salons only. One coupon per person. Not valid with any other offers. Franchisee's Location per person. Not valid with any other offers. 123 Main St. Anytown, VA Valid Mon. 0–Mon. 0 2019. 00000000 Valid Mon. 0–Mon. 0 2019. 00000000 123 Main St. Anytown, VA (123) 456-7890 (123) 456-7890 Participating salons only. Most salons independently owned and operated. How © 2019 Fantastic Sams Franchise Corporation. FantasticSams.com It goes without saying that hair can be so we see much more than hair. It can be a foundation for Two Sided, transformation. Make you look good and feel things. good. And help you see yourself and your world in fantastic new ways. One Sided, Participating salons only. Most salons independently owned and operated. 2 or 4 Coupons 2 Coupons © 2019 Fantastic Sams Franchise Corporation. FantasticSams.com Ramp Up Guide: Block 1 Haircut 2019 © 2019 Fantastic Sams Franchise Corporation. This document is copyrighted and is not to be reproduced, displayed or posted in any form or fashion without the permission of the Legal Department of Fantastic Sams Franchise Corporation (“FSFC”). As a franchisee operating under the Fantastic Sams Franchise System (“System”), you are being provided with this document for your sole use under the terms of your franchise/license agreement (the “Salon Agreement”). This document contains confidential information, proprietary information and trade secrets of FSFC. Unauthorized disclosure of this document, or any information in this document, is a violation of your Salon Agreement and will subject you to liability for violation of (i) the Salon Agreement, (ii) federal Economic Espionage Act of 1996, (iii) the Uniform Trade Secrets Act (including various state versions of the act), and other laws protecting confidential information, proprietary information and trade secrets. The violation of these laws will subject the violator(s) to criminal and civil penalties.
Available for Download Localized Campaign Materials What’s better than great campaign marketing materials? Customizable ones. The NAF Marketing Hub gives you access to pro-level marketing assets in the form of editable PDFs, so you can make them fit your salon’s location and pricing. Download away! Email 600x600 px How do you get people to read an email? Make it personal, and make it beautiful. Download and then edit this email template and customize to your salon’s special. Then grab FOR A LIMITED TIME... their attention; put the special in the subject line! Haircuts Now Just $00 Free shampoo with every cut. Most salons independently owned and operated. Valid through XX/XX/XXXX. © 2019 Fantastic Sams Franchise Corporation. FantasticSams.com Digital Display Ads 6 sizes Paid digital media ads are a great way to reach many customers all at once. Just customize and then contact a media buying vendor and tell them you have six sizes ready to go! Haircuts Now Just $00 FIND A SALON Most salons independently owned and operated. Valid through XX/XX/XXXX. © 2019 Fantastic Sams Franchise Corporation. FantasticSams.com Haircuts Haircuts Now Now Just $00 Just $00 Haircuts Now Just $00 FIND A SALON Most salons independently owned and operated. Valid through XX/XX/XXXX. © 2019 Fantastic Sams Franchise Corporation. FantasticSams.com Haircuts Now Just $00 FIND A SALON Most salons independently owned and operated. Valid through XX/XX/XXXX. © 2019 Fantastic Sams Franchise Corporation. FantasticSams.com Haircuts Most salons independently owned and operated. Now Just $00 Valid through XX/XX/XXXX. © 2019 Fantastic Sams Most salons independently owned and operated. Valid through XX/XX/XXXX. Franchise Corporation. FantasticSams.com © 2019 Fantastic Sams Franchise Corporation. FantasticSams.com Most salons independently owned and operated. Valid through XX/XX/XXXX. © 2019 Fantastic Sams Franchise Corporation. FantasticSams.com Ramp Up Guide: Block 1 Haircut 2019 © 2019 Fantastic Sams Franchise Corporation. This document is copyrighted and is not to be reproduced, displayed or posted in any form or fashion without the permission of the Legal Department of Fantastic Sams Franchise Corporation (“FSFC”). As a franchisee operating under the Fantastic Sams Franchise System (“System”), you are being provided with this document for your sole use under the terms of your franchise/license agreement (the “Salon Agreement”). This document contains confidential information, proprietary information and trade secrets of FSFC. Unauthorized disclosure of this document, or any information in this document, is a violation of your Salon Agreement and will subject you to liability for violation of (i) the Salon Agreement, (ii) federal Economic Espionage Act of 1996, (iii) the Uniform Trade Secrets Act (including various state versions of the act), and other laws protecting confidential information, proprietary information and trade secrets. The violation of these laws will subject the violator(s) to criminal and civil penalties.
Available for Download Social Media 2 Facebook ads We heard you: Facebook is where you want to be. Each of these two standard-size Facebook ads comes with a Fantastic Cuts Family Edition icon. TV Monitors 2 designs, 1920 x 1080 px Add a new Fantastic Cuts slide to your in-salon digital signage to make your salon experience even more engaging. Ramp Up Guide: Block 1 Haircut 2019 © 2019 Fantastic Sams Franchise Corporation. This document is copyrighted and is not to be reproduced, displayed or posted in any form or fashion without the permission of the Legal Department of Fantastic Sams Franchise Corporation (“FSFC”). As a franchisee operating under the Fantastic Sams Franchise System (“System”), you are being provided with this document for your sole use under the terms of your franchise/license agreement (the “Salon Agreement”). This document contains confidential information, proprietary information and trade secrets of FSFC. Unauthorized disclosure of this document, or any information in this document, is a violation of your Salon Agreement and will subject you to liability for violation of (i) the Salon Agreement, (ii) federal Economic Espionage Act of 1996, (iii) the Uniform Trade Secrets Act (including various state versions of the act), and other laws protecting confidential information, proprietary information and trade secrets. The violation of these laws will subject the violator(s) to criminal and civil penalties.
Marketing Calendar Block 1 Haircut 2019 National Marketing Plan January February March April 1 7 14 21 28 4 11 18 25 4 11 18 25 1 8 15 22 29 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 2019 President's Day Valentine's Day New Year's Day Easter (4/21) MLK Jr. (21) (14) (18) (1) Seasonal HAIRCUTS Focus Period BLOCK #1 NAF Kit Color Event Haircut Sale Promotions Option #1 Regional Color Event Promotional Haircut Sale Option #1 Options Look Goo Spring Into Styling - Color Protect Shampo Thick n Full Shampoo 12 oz, Thick n Full Conditioner 12 FS Retail: Interior FS 12 oz, Color Protect Conditioner 12 oz, Colo Focus oz, Keratin Shampoo 12 oz, Keratin Conditioner 12 oz, Protect Violet Sulfate Free Shampoo 7.5 oz 20% Off Salon Cost Lavender Mint Shampoo 12 oz, Lavender Mint Texturizing Spray, Dry Shampoo, Nourishing Conditioner 12 oz, Smoothing Keratin Treatment, Serum, Blowdry Primer, Thick n Full Root Volumizing Potion Boost World Compliment Day (1) National Pizza Hairstylist Appreciation St. Patrick's Day (17) Aprill Fools Day (1) Waffle Day (25) Superbowl Sunday (3) Puppy Day (23) Popcorn Day (19) New Year's Groundhog Day (2) Day (9) MLK Jr. (21) Easter (4/21) Day (1) -- -- Valentine's Day Social Media -- -- Fun at Work (14) Trivia Day -- Day (28) (4) President's Day (18) Look Goo Charity Partnership World Compliment Day (1) Superbowl Sunday (3) Hairstylist Appreciation St. Patrick's Day (17) Aprill Fools Day (1) Waffle Day (25) Popcorn Day (19) Ramp Up Guide: Block 1 Haircut 2019New Year's National Pizza Easter (4/21) In-Salon Day (1) Day (9) © 2019 Fantastic Sams Franchise Corporation. Fun at Work Promotions / -- -- This document is copyrighted and is not to be reproduced, displayed or posted in any form or fashion without the permission of the Legal Department of Fantastic Sams Franchise Corporation (“FSFC”). As a franchisee operating under the Fantastic Sams Day (28) Franchise System (“System”), you are being provided with this document for your sole use under the terms of your franchise/license agreement (the “Salon Agreement”). This document contains confidential information, proprietary information and trade Trivia Day Valentine's Activities secrets of FSFC. Unauthorized disclosure of this document, or any information in this document, is a violation of your Salon Agreement and will subject you to liability for violation of (i) the Salon Agreement, (ii) federal Economic Espionage Act of 1996, Day (14) (iii) the Uniform Trade Secrets Act (including various state versions of the act), and other laws protecting confidential information, proprietary information and trade secrets. The violation of these laws will subject the violator(s) to criminal and civil penalties. (4)
What to Do Block 1 Haircut 2019 Ramp-Up Guide Overview Promotions Checklist Date Item Reminder Take down Block 4 Holiday Sale promotional materials. 3 Weeks Prior Confirm promotions (and contests) with owner; set salon goals for promotion. 3 Weeks Prior Review goals, contests, materials and scripts with team. Set salon and stylist goals. 3 Weeks Prior Check inventory of FS retail promotion products and get order ready for Product promotion. 1-2 Weeks Prior Enter Fantastic Cuts promotion and FS product discount codes into POS system. 1-2 Weeks Prior Fantastic Cuts promotion: feature promoted service stickers with the price point offer. Put up all Haircut Sale materials in salon: one Window Cling and one T-Stand Poster. Always Retail Walk: Walk every guest to the product display and showcase the FS retail product promotions. Monitor product inventory for promotion. © 2019 Fantastic Sams Franchise Corporation. This document is copyrighted and is not to be reproduced, displayed or posted in any form or fashion without the permission of the Legal Department of Fantastic Sams Franchise Corporation (“FSFC”). As a franchisee operating under the Fantastic Sams Franchise System (“System”), you are being provided with this document for your sole use under the terms of your franchise/license agreement (the “Salon Agreement”). This document contains confidential information, proprietary information and trade secrets of FSFC. Unauthorized disclosure of this document, or any information in this document, is a violation of your Salon Agreement and will subject you to liability for violation of (i) the Salon Agreement, (ii) federal Economic Espionage Act of 1996, (iii) the Uniform Trade Secrets Act (including various state versions of the act), and other laws protecting confidential information, proprietary information and trade secrets. The violation of these laws will subject the violator(s) to criminal and civil penalties.
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