EXHIBITOR PROSPECTUS MAY 5-7, 2020 - MANDALAY BAY LAS VEGAS - HD Expo

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EXHIBITOR PROSPECTUS MAY 5-7, 2020 - MANDALAY BAY LAS VEGAS - HD Expo
MAY 5-7, 2020
 MANDALAY BAY• LAS VEGAS

 EXHIBITOR
PROSPECTUS

      hdexpo.com
EXHIBITOR PROSPECTUS MAY 5-7, 2020 - MANDALAY BAY LAS VEGAS - HD Expo
MAY 5-7, 2020
                                                                    MANDALAY BAY• LAS VEGAS

              EXPERIENCE DESIGN | EXPERIENCE INSPIRATION | EXPERIENCE HD

                                                                              “
Just three days could lead to                                                 EXHIBITOR COMMENTS
long-standing business relationships                                          We use HD Expo as our platform for our new
The introductions made at HD Expo last far beyond the show floor. Our         product introductions, it’s our most important
highly-qualified attendee base includes a “who’s who” of hospitality’s most   show in hospitality.
influential designers, developers, purchasing firms, and hotel brands.                             — Phillips Collection
                                                                                                             2019 exhibitor
We know trade shows are a significant sales investment, and often the
largest single line item (between 20 – 40%) in a company’s marketing
budget. That’s why we’ve cultivated an audience with buying power—
we want to provide a strong ROI for your investment, in an environment
unmatched by any showroom, catalog, or website.                               This year we nearly doubled our scans,
                                                                              and this particular venue with the
If you’re looking for a dynamic, bold, and imaginative stage for your         Instagrammable selfie moments was quite
products, HD Expo is the place to be.
                                                                              successful. It gives us a chance to get some
                                                                              time with people, and also gets us free
                               Over                                           advertising when people start posting these

                12,500
                                                                              photos. It’s been a great show, and we’re
                                                                              very pleased.
                                                                                                    — Kevin Barry Fine Art
                                                                                                            2019 exhibitor

    industry professionals attended HD Expo
                                                                              HD Expo was a well-organized, well-

                                                                                                               ”
                                                                              attended event that enabled us to connect
 More than

 84%
                                                                              with a large variety of booth visitors. The
                                                                              overall experience was positive, exciting,
                                                                              goal-surpassing, and encourages us to think
                                                                              big for next year.
                                                                                                                     — Inpro
 of attendees were                                                                                          2019 exhibitor
 identified as décor/
 design decision makers.                                                      HD Expo is a three-day event that
                                                                              increases brand presence

     89%
                             of attendees found cutting-edge
                             products they’ve never seen
                             anywhere else.
                                                                              365                            days
                                                                                                             a
                                                                                                             year.
EXHIBITOR PROSPECTUS MAY 5-7, 2020 - MANDALAY BAY LAS VEGAS - HD Expo
MAY 5-7, 2020
                                                      MANDALAY BAY• LAS VEGAS

             EXPERIENCE DESIGN | EXPERIENCE INSPIRATION | EXPERIENCE HD

The industry construction pipeline is growing.

 With a new build and renovation pipeline
 looking this healthy, you can’t miss
 exhibiting at HD Expo.

   • Annualized construction starts are at
     their highest level since 2008
   • The industry is at the start of a multi-year
                                                                  Our remarkably qualified
     climb in hotel openings, with a 7.9%
                                                                buyers work with nationally
     YOY increase expected in 2020
                                                                and internationally branded:
                                                                               Hotels
HD Expo attendees are seeing no shortage of                              Purchasing Firms
projects over the last 24 months.                                           Restaurants
                                                                       Interior Design Firms
                                                                                Spas
                                                                              Casinos
                                               1,174                  Golf and Country Clubs
                                               projects                     Cruise Ships
                                               128,589                      Night Clubs
                                                                            Time Shares
                                               hotel rooms

                                               All slated
                                               to open in
                                                  2020
   31%         20%        23%       26%
    1-4         5-9       10-24       25+
  projects    projects   projects   projects

    The hospitality industry continues to see a high level of expansion.
    New build, conversion and renovation projects are announced on an almost daily basis.
    This means countless opportunities to create strong buyer-seller relationships at HD Expo.
EXHIBITOR PROSPECTUS MAY 5-7, 2020 - MANDALAY BAY LAS VEGAS - HD Expo
MAY 5-7, 2020
                                                                                                                                               MANDALAY BAY• LAS VEGAS

                                 EXPERIENCE DESIGN | EXPERIENCE INSPIRATION | EXPERIENCE HD

A thriving industry means our attendees are buying.
  HD Expo attendees range from project managers to
  key stakeholders. They come to HD Expo to see the                                                                                                   OCCUPATION
  latest products and services—and leave with a plan to
  purchase.                                                                                                                                                                                     10%
                                                                                                                                                                                    4%
PRIMARY BUSINESS                                                                                                                                                                  5%
                                                                                                                                                         Designer
                                                                                                                                                         Owner/Principal
                                                                                                                                                                                                                  30%
      Interior Designer
      Hotel/Resort                                                                                                                                       Director/Manager    9%
      Contractor/Developer                                                                                                                               CEO/President/
      Purchasing Firm                                                                                                                                    General Manager
      Architectural Firm                                                                                                                                 Vice President          17%
      Retail/Store                                                                                                                                       Architect                                  22%
      Casino/ Restaurant                                                                                                                                 Other
      Other
                                                                     31% 24% 13% 11% 9%                               3%        4%      4%

TOP STATES:
                       Arizona                                                                                               Florida                                                    New York
                       Phoenix is a top 25 market.                                                                           Miami, Orlando, and Tampa are top 25 markets.              New York City is a top market.
                       Total projects: 114                                                                                   Total projects: 497                                        Total projects: 278
                       Total rooms: 13,728                                                                                   Total rooms: 72,129                                        Total rooms: 40,776
                       California
                                                                                                                              Georgia                                                   Texas
                       Los Angeles, San Diego, San Francisco and
                                                                                                                              Atlanta is a top 25 market.                               Dallas, Houston, and San Antonio
                       Anaheim are top 25 markets.
                                                                                                                              Total projects: 250                                       are top 25 markets.
                       Total projects: 700
                                                                                                                              Total rooms: 29,127                                       Total projects: 737
                       Total rooms: 17,458
                                                                                                                                                                                        Total rooms: 81,837
                       Colorado                                                                                             Nevada
                                                                                                                                                                                        Washington
                       Denver is a top 25 market.                                                                           Las Vegas is a top market.
                                                                                                                                                                                        Seattle is a top 25 market.
                       Total projects: 157                                                                                  Total projects: 41
                                                                                                                                                                                        Total projects: 105
                       Total rooms: 17,458                                                                                  Total rooms: 20,893
Source: Lodging Econometrics
                                                                                                                                                                                        Total rooms: 13,824
Numbers include properties currently under construction, as well as those slated to start construction within the next 12 months.

   TOP COUNTRIES:

HD Expo has an internationally engaged audience. Attendees come from over 46 countries, including:

    Australia                      Brazil                      Canada                               China                           Italy        Japan            Mexico     Portugal           Spain             United
                                                                                                                                                                                                                 Kingdom
EXHIBITOR PROSPECTUS MAY 5-7, 2020 - MANDALAY BAY LAS VEGAS - HD Expo
MAY 5-7, 2020
                                                      MANDALAY BAY• LAS VEGAS

        EXPERIENCE DESIGN | EXPERIENCE INSPIRATION | EXPERIENCE HD

The show floor is a sensory experience.
                    The Box: A Hospitality Design Event
                    Hospitality Design and Hilton have partnered for a one-of-a-kind design challenge.
                    Dubbed the Box, 12 top hospitality design firms were charged with dreaming up
                    the next iteration of the lifestyle guestroom—in collaboration with the supporting
                    sponsors—during the 2019 event. The winning concept will be built out on the
                    2020 show floor.

                    Wellness Pavilion
                    Curated by Hospitality Design magazine, in partnership with the Well Building Institute
                    and NEWH, sessions spread throughout the day discuss not only the big brands
                    integrating wellness and sustainability, but also the upstarts redefining the market.

                    The Social Hub
                    Learn from leading brand executives, hoteliers, and designers in intimate, 30-minute
                    conversations. Exploring topics from the business of design to F&B trends, hear
                    firsthand about their thought process, challenges, opportunities, and recent successes.
                    Always designed by a top industry visionary, Hospitality Design magazine’s home
                    base invites you to lounge, recharge, and connect.

                    The HD Expo Theater
                    The new HD Theater will feature conference content right on the show floor—a
                    win/win for attendees and exhibitors alike. Attendees will be able to conveniently
                    drop in on conference sessions, while exhibitors will enjoy the extra booth traffic
                    due to people staying on the show floor.

“
                 Sponsorship opportunities are available.

  For us, it’s about relationships and being able to talk to the right people within an
  organization that are making the decisions. It’s invaluable to have a face to face
  meeting with them (at HD Expo). We have a lot of really good people we can follow
  up with, and met some new people we wouldn’t have otherwise.
                                                                                                   — CB2
                                                                                             2019 exhibitor
EXHIBITOR PROSPECTUS MAY 5-7, 2020 - MANDALAY BAY LAS VEGAS - HD Expo
MAY 5-7, 2020
                                                                                         MANDALAY BAY• LAS VEGAS

                      EXPERIENCE DESIGN | EXPERIENCE INSPIRATION | EXPERIENCE HD

A snapshot of our audience.

                                                                                                 $3.2                       the average planned

89%
                                   of attendees reported                                                                    spend with exhibitors, as
                                   finding never before                                         million                     reported by attendees.

                                   seen products

84%
                                   of attendees are making
                                   design decisions for key
                                                                                                                    71%
                                                                                                                of attendees will place an order
                                   industry projects
                                                                                                                with one or more exhibitors.

Our attendees include:
Apple Hospitality Reit                 Forrest Perkins                            Intercontinental Hotels Group         Rockwell Group
Director Manager                       President                                  Director / Manager                    Partner & Studio Leader
Atlantis Casino Resort and Spa         Four Seasons Hotels and Resorts            Jeffrey Beers International           Rosewood Hotel Group
Chief Product & Service Officer        CEO / President                            Interior Designer                     Vice President
Bamo                                   Gensler                                    Kimpton Hotels & Restaurants          Stantec
Owner / Principal                      Design Director                            Creative Director / SVP, Design       Owner / Principal
Benjamin West                          Geolo Capital                              Loews Hotels                          Stonebridge Companies
President                              SVP, Development & Construction            SR. VP Design & Construction          President
Best Western International, Inc.       Google                                     Marriott International                Studio 11 Design
CEO/President                          Director / Manager                         VP of Global Design, Luxury           Principal
Beyer Brown                            Graduate Hotels                            MGM Resorts International             Sydell Group
Principal                              Architect                                  Director / Manager                    Founder & CEO
Caesars Entertainment Services         Gulla Jonsdottir Architecture and Design   Noble Investment Group                The Cosmopolitan of Las Vegas
Senior Interior Designer               President                                  Director / Manager                    Owner / Principal, Vice President
Chartres Lodging Trust                 Hersha Hospitality Group                   Omni Hotels                           The Gettys Group
Director                               Executive VP                               Owner                                 Director / Manager
Dash Design                            Hilton Hotels                              Park Hotels and Resorts               V*Starr Interiors
Principal / Founder                    Design Manager                             Director, Project Management          Director / Manager
Diamond Resorts International          Hirsch Bedner Associates                   Parker Torres                         Walt Disney Imagineering
VP of Purchasing                       Principal / Partner                        Senior Interior Designer              Design Manager
DLR Group                              HOK                                        Peninsula Hotels                      Wilson Associates
Senior Interior Designer               Senior Vice President                      Purchasing Director                   Associate Design Director
Dream Hotel Group                      Host Hotels and Resorts, Inc.              Provenance Hotels                     Wyndham Hotels
Director of Development                Director, Design & Procurement             President                             Senior Director Design and Construction
Driftwood Hospitality                  Hyatt Hotels                               Related                               Wynn Design and Development
Principal / Owner                      Vice President, Design                     Vice President                        SVP of Design
Equinox Hotels                         IA Interior Architects                     Rockbridge Capital
Design Director                        Principal / Owner                          CEO
EXHIBITOR PROSPECTUS MAY 5-7, 2020 - MANDALAY BAY LAS VEGAS - HD Expo
MAY 5-7, 2020
                                                      MANDALAY BAY• LAS VEGAS

              EXPERIENCE DESIGN | EXPERIENCE INSPIRATION | EXPERIENCE HD

  HD Expo builds brand recognition and trust.
  HD Expo’s Best Booth Awards honors not only the products making a statement in hospitality,
  but also the eye-catching presentation. Our 2019 winners are a celebration of creativity
  across categories.

                                                       Hospitality Design magazine, the
                                                       industry’s design authority and go-to
                                                       source for inspiration for nearly 40 years,
                                                       is HD Expo’s presenting media sponsor.

Small Booth: Old Hickory Furniture Co., Inc.           We invite all exhibitors to submit
                                                       product photos and press releases to the
                                                       magazine’s annual call for products, and
                                                       also for inclusion in the exhibitor news
                                                       section on our website.

Clarity of Concept: Viso Inc.                          Products selected for coverage will
                                                       appear in either the March/April 2020 or
                                                       the May 2020 issues.

Most Creative Use of a Product in a Booth: LDF Silk

Best Branding: Valley Forge Fabrics

Best Insta Moment: POLaRT
For the full list of 2019 HD Expo
best booth winners, click here.
MAY 5-7, 2020
                                                           MANDALAY BAY• LAS VEGAS

            EXPERIENCE DESIGN | EXPERIENCE INSPIRATION | EXPERIENCE HD

 HD Expo starts conversations.

“
 HD Expo is the eye candy of           HD is really about seeing the              Visiting HD always
 hospitality design. When you          latest, the greatest, what’s               reminds me of what a tight
 first come here you are so            on trend and what’s new and                community the interior
 amazed at what transformed            exciting and I think that’s what           design field truly is. I was
 for all these vendors that they       such a great call to designers and         excited to spend time

                                                                                                   ”
 produced all these great and          specifiers alike. It’s just fun and        reconnecting with our
 incredible designs for us to see.     exciting to see what’s new out             vendors and seeing what
                                       there.                                     new products they are
             — Patti Tritscheler,                        — Rachel Pound,          introducing this year.
                     IIG Design                      Interior Image Group
                                                                                            — Karen Herold,
                                                                                           Studio K Creative

Social Reach                                                                 Supporting Industry
                                                                             Sponsors Include:
 Total social reach: 10,126,224
 Total social actions: 94,015

               4,736 followers
               Followers up by 31% in 2019
               Engagement up by 117% in 2019
@hdexpo
               4,130 followers
               Followers up by 7% in 2019

@hdexposhow
               4,220 followers
               Followers up by 84% in 2019
               Engagement up by 170% in 2019
@hdexpo
                           #hdexpo
                         hdexpo.com
MAY 5-7, 2020
                                                               MANDALAY BAY• LAS VEGAS

             EXPERIENCE DESIGN | EXPERIENCE INSPIRATION | EXPERIENCE HD

                                                           “
Let’s talk details.
May 5 – 7, 2020
Mandalay Bay Convention Center                             This show has really helped us change the perception
Las Vegas, NV                                              of the brand and really elevated us in the designer’s
                                                           eyes, which has really fueled our growth over the last
Tuesday, May 5		                   9:30 a.m. – 6:00 p.m.   seven - eight years.
Wednesday, May 6		                 9:30 a.m. – 5:00 p.m.
Thursday, May 7		                  9:30 a.m. – 2:00 p.m.                                       — Charter Furniture
                                                                                                   2019 exhibitor
2020 Booth Rates
$47.50 per square foot
$400 per open corner
                                                           It is a very valuable and fun show! I love being able
$250 digital marketing fee (required)
                                                           to see so many new and existing vendors in a short
                                                           time frame. As a designer, seeing a product online
                                                           or in a catalog is one thing, but seeing it in person is
Questions?                                                 completely different. Being able to see the item in front
                                                           of you adds significant value.
Contact the HD Expo team.
                  Keeli Schmidt                                                              — Hill Devine Design
                  Sales Manager
                                                                                                    2019 attendee
                  Key Accounts, Italy & Spain

                  p: 770.291.5433
                  e: keeli.schmidt@emeraldexpo.com

                  Jana Roesch                              There was so much to see and the vendors really made

                                                                                ”
                  Account Executive                        us as guests feel important with attractive exhibits and
                  Companies #-K                            fun events. I enjoyed the incentives that the HD Expo
                                                           crew put together too. The Passport incentive was
                  p: 770.291.5604
                  e: jana.roesch@emeraldexpo.com           actually beneficial as I was able to meet firms that I
                                                           wouldn’t normally approach.
                  Kari Nylund
                  Account Executive                                                — Nevada Restaurant Services
                  Companies L-Z, China                                                          2019 attendee
                  p: 770.291.5513
                  e: kari.nylund@emeraldexpo.com

                  Nicole Panzeca
                  Sales Representative
                                                                                   #hdexpo
                  p: 513.964.1789
                  e: Nicole.panzeca@emeraldexpo.com                              hdexpo.com
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