ESC SOME GUIDELINES BEST PRACTICE - UPDATED FEBRUARY 2021
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Best practice Find colleagues and topics of interest to Engage with your peers but refrain from engage with the wider community interacting with/giving advice to patients ESC official language is English. The aim Give credit where it’s due: is to make Congress & discussions around -quote/tag speakers when live-tweeting it available to all, in a common language for everyone to participate -add references to support your view Always aim for quality over quantity. Please double check the post content before One powerful post has more impact than posting to avoid typos/broken links/other several posts without a clear mistakes. message/highlight Most important rule of all: no identifiable patient details. If you post cases, make sure you have patient consent for educational purposes on social media
Best practice Apply the same ethics & etiquette you would do in any other context Do not modify ESC branding (logos, visuals, etc.) No diffamation, racist posts, nothing that fosters hatred or ill will Avoid using ESC hashtags for Avoid posting anything that might appear unrelated posts (i.e., for your as a conflict of interest personal/fun posts) Do not use any visuals which are not Do not break ESC confidentiality/embargo yours, if permission not granted
How to engage on social media Twitter is the leading channel for science dissemination & professional exchanges • Post new data & scientific resources • When you post, or reply to others’ posts: use hashtags when appropriate and/or tag your peers • Start the post with the most interesting info. Be catchy! • Use visuals (images/video/gif): they are more appealing to the community than just plain text posts • If you post or comment on scientific content, add the resource/reference that supports your view, when applicable. • If you do promotional posts (upcoming events, webinars, congresses, etc.) adding a personal note or a scientific reason explaining why people should join, will help followers relate to you. (If you can please, use links directly from ESC website and not links from ESC emails) • Live-tweeting: take screenshots of key points to support your tweet content. NO video recording & posting • MOST IMPORTANT RULE OF ALL: REMOVE ALL PATIENT IDENTIFIABLE DATA
Twitter ‘twips’ • You can upload up to four images per tweet • Get to the point/key message. You have 280 characters only! • Save some characters: you can tag up to 10 Twitter profiles into your images (not possible on a video) instead of tagging them in the text • Be creative. Why not try some polls to engage the community, or Twitter threads? (click on the link to get futher info) • You can upload one video per tweet (MP4 on desktop and MP4 or MOV on the mobile Twitter app) per tweet. Max length 2.20 min • To convert videos to MP4 use Online Convert: https://webservice.online-convert.com/convert-for-twitter • To convert videos to Gifs use EZGif: https://ezgif.com/video-to-gif • You can use Kapwing to create engaging gifs https://www.kapwing.com/ • You can edit images on your phone/create collage etc using Photoshop Express
More ‘twips’ • When tweeting: use the full link, not bitly. Twitter applies 23 character to all links posted, regardless of their length. Using bitly reports as referral traffic and not social media traffic in websites’ analytics • LinkedIn automatically shortens links that are beyond 26 characters. • Facebook does not shorten links • If you wish to shorten links: you may use https://app.bitly.com/ If you can/have time, please see first if you can use https://ga-dev-tools.appspot.com/campaign-url-builder/ and add: ‘Social’ in the ‘Campaign Source’ field ‘Facebook/LinkedIn/Twitter’ in the ‘Campaign Medium’ field Campaign/keyword in the ‘Campaign Name’ field This will allow for a less distorted allocation of link clicks from escardio/OUP/Wiley website links
ESC Journal Family #EHJ #EHJQCCO #CardiovascularResearch #EHJCVI #EHJCaseReports #Europace #EJPC #EHJOpen #EHJDigital #EHJACVC #EJCN #EJHF #ESCHeartFailure #EHJPharmacotherapy #CVPracticeJournal @EuroInterventio
ESC hashtags -please use them whenever posting on ESC resources that contain to these topics/are useful for these communities #ESCGuidelines #ESCCongress #ACVC_ESC #EHRA_ESC #ESCDigital #ESCardioEd #ACNAP #EAPCI #EACVI #ESCYoung #ESCSoT #ESCStroke #ESCCardioOnco #EAPC_ESC #HFA_ESC #ESCGenomics #ESCHypertension
ESC Congresses hashtags •ESC Congress: #ESCCongress •EuroEcho: #EuroEcho •EHRA Congress: #EHRA2021 •ICNC: #ICNC_CT •Acute Cardiovascular Care: #ACVC2021 •Frontiers in Cardiovascular Biomedicine: #FCVB2021 •EuroCMR: #EuroCMR •EuroPCR: #EuroPCR •EuroHeartCare: #EuroHeartCare •ESC Digital Summit: #ESCDigitalSummit •Heart Failure: #HeartFailure2021 •ESC Asia with APSC & AFC: #ESCardioAsia •ESC Preventive Cardiology: #ESCPrev2021
If you’re not already on Twitter… Set Up Your Profile • Professional photo • Add a description of your work • In your description you can use hashtags for your areas of expertise & interest • Add the institution weblink/your own website link • You can pin a tweet at the top of your profile (it can be a post you wish to highlight when people visit your profile). Follow organisations of interest and your peers • Don’t forget about @escardio, @ESC_Journals, @ESCAdvocacy, @ESCardioNews Engage with the community • Retweet if you agree /endorse their message • Like, reply, comment • Retweet with comment (quote tweet) when you want to add your own view on the matter/retweet adding relevant hashtags to increase the visibility of posts • Spark healthy debate, ask questions by mentioning your peers/experts in the field • Tweet your own take on recent publications, trials, interesting cases, etc.
Make the most of Twitter Create lists • Use Twitter to learn about new developments in your area & follow the latest discussions in your topics of interest. Treat Twitter like your news channel • Create lists with the accounts you want to prioritise, e.g. KOLs, colleagues, organisations and group them as you see fit. A list is like a personalised filter among the ocean of tweets. Keep the lists in “private” mode • When you will click on the list, you will quickly see all the tweets only from those Twitter handles Create new list
How to use hashtags (#) • Before you decide if you want to tweet and be seen in a particular hashtag, get a feel for it (good debate, no spammy posts, etc.) • In the ‘Search’ bar at the top of your newsfeed, look at both “Latest” and “Top” tabs and see how and when a # has been used. The latest tab is the best so you can see what are the most recent discussions on a topic) • You can be a passive user too and just stay up-to-date by checking hashtags to see what are the latest ‘news’ or discussions in your area of interest. But that would be a shame Do engage with your peers, new connections and friendships can form on Twitter every day • When tweeting, don’t over use hashtags. We recommend max 4/5 hashtags per post. Be natural and don’t ‘force’ it.
Some other hashtags -use them when tweeting on these topics so you can participate in the discussions with the wider CV community Cardiovascular Imaging #CVImaging #CVI #cardiacimaging Cardiac MRI #whyCMR All things cardiology #cardiotwitter Echo #echofirst Atrial Fibrillation #AFib Cardiac CT #whyCT Cath Lab #CathLab Nuclear Cardiology #cvnuc Cardio-Oncology #Cardioonco #cardioonc Dual Antiplatelet Therapy #DAPT Acute Coronary Syndrome #ACS Electrophysiology #EP #electrophysiology #EPeeps Coronary Bypass Surgery #CABG Cardiac Resynchronization Therapy #CRT Heart Failure #HF #heartfailure Implantable Cardioverter Defibrillator #ICD Congenital Heart Diseases #Congenital #CongHD #CHD Permanent Pacemaker #PPM #PaceMaker Cardiovascular Disease #CVD Ventricular Tachycardia #VT #VF #Vtach #Vfib Hypertrophic Cardiomyopathy #HCM Procedures #[procedurename], e.g. #Fontan #CABG Cardiovascular Prevention #CVPrev #cvprevention HF with preserved EF #HFpEF Sports Cardiology #SportsCardiology HF with reduced EF #HFrEF Left Atrial Appendage Closure Device #LAAoccluder Long QT Syndrome #LQTS Pulmonary Hypertension #PAH #PHTN #PulHTN Left Ventricular Assist Device #LVAD Pediatric Cardiology #PedCardio #PediatricCardiology MitraClip #MitraClip CV surgery #CVSurg #CardiacSurgery #OpenHeart Non-ST elevation MI #NSTEMI Valvular Heart Disease #VHD PCSK9 therapy #PCSK9 Anticoagulation #anticoag #coagulation #NOAC Statin #Statin #Statins Venous Thromboembolism #VTE #thromboembolism ST elevation #STEMI Transcutaneous Aortic Valve Replacement #TAVR #TAVI
Other social media channels • Follow the ESC accounts and interact with the If you are a manager/contributor to a FB/LinkedIn group: content (react, comment, share) • Please refer to the best practice in this presentation • ESC Facebook • Some tips: • ESC Linkedin Regularity is the key: it doesn’t have to be • ESC Instagram every day but keep the conversation going in the groups you manage/contribute to Facebook/LinkedIn Groups: Use visuals to attract audience’s attention • Join group(s) from your interest/specialty and Your info should be new & relevant to the engage with the community there : audience (impact their practice) • Post interesting content for the community • With ESC Staff support: • Interact with them Moderate comments following best practice • Post comments, questions etc. Manage the membership approval Reminder: most important rule of all: NO patient data
You can also read