Edible Cape Cod 2021 media kit - Edible Communities
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Celebrating the Abundance of Cape Cod’s Food Shed E dible Cape Cod is a seasonal food magazine that delivers the best the region has to offer. With a topnotch team of writers and photographers, we produce a high quality magazine that aims to be the definitive word on local food and drink. Our goal is to inspire, inform, and entertain. We use the powerful art of storytelling to introduce readers to the region’s farmers, fish- ermen, beverage and food artisans, and chefs. Our magazine is designed to be read cover to cover. We pack each issue with pages of stunning photos and captivating articles. We take pride in every page, using quality materials and expert printing to create a lasting work of art. In fact, many of our readers tell us they save every issue. Edible Cape Cod is part of an award-winning network of independently owned Edible magazines. With more than 80 titles across North America, locals and visitors alike recognize the brand and seek out copies wherever they are available. We invite you to join us and be part of the story. Cori & Larry Egan Publishers
edible Cape Cod 2021 Rate Sheet & Specs Why Advertise With Us? Distribution • We are the region’s go-to resource for local, • Our print run is 65,000 copies, distributed seasonal, sustainable food and drink information. throughout the Cape. Our distributors tell us that patrons seek out our publication and copies get • We reach consumers who sincerely care about snapped up fast. 2021 supporting local businesses like yours. • We distribute at quality grocery stores, gourmet • Your ad gets read. Our readers seek out, savor, product stores, wine shops, breweries and wineries, and save every copy of edible CAPE COD. Our farmers’ markets, restaurants, special events and magazines are valuable reference material that are other local businesses/organizations. not discarded like general interest publications – we always have more editorial content than • A growing number of copies are mailed to paying advertisements, so your ad will not get lost in subscribers and food professionals. the crowd Our Readers Tell Us... • You’ll get visibility all across Cape Cod, and beyond. From Bourne to Provincetown, • they keep our magazine and refer back to recipes edible CAPE COD is available free of charge and tips. exclusively through our advertising partners. • they read edible CAPE COD from cover to cover. We also have a good number of paid subscribers • they value the ads because “they are relevant.” across the nation. • And readers are concerned, connected, and • You’ll be aligning your business with the community-minded. They look for value, but don’t movement to strengthen and build our local mind paying more for something of exceptional food communities. Your support allows us quality with a good local story behind it. ey are to continue to promote its bounty. more likely to support a local store than shop online or at a big box store. But That’s Not All With any size print display ad, you also receive: Demographics* • 77% women • Cross digital media exposure; • Age 18-64 • Reposts of your Facebook posts shared with our • 87% college educated, professional, with a mean 7000+ followers; household income of $94,000 • A steady supply of magazines for your customers – • Average reader is a 48 year-old who regularly drinks they’ll thank you for it and come back for more; beer, wine or spirits, eats out at least once per week, and purchases artisanal food from farmers’ markets • Direct web links from your ad in the online, digital edition of the magazine; • Pass along readership = 3.5 per copy • Opportunity for services to build an ad from logo, images and text supplied by you (deadline * Survey information collected by Edible Communities is 7 days earlier for ads needing this service). Our distribution numbers are third-party audited by the Alliance for Audited Media.
edible Cape Cod 2021 Rate Sheet & Specs Premium Positions/Covers Size (width x height) 1 issue 4 issues (avg per issue*) Back Cover (final size includes 1/8” for full bleeds) 8.625 x 11.125 $2,710 $2,440 Inside Front Cover Full Page (final size includes 1/8” for full bleeds) 8.625 x 11.125 $2,350 $2,145 2021 Inside Front Cover Half Page (horizontal only) 7.375 x 4.75 $1,345 $1,295 Inside Back Cover Full Page 8.625 x 11.125 $2,175 $1,990 (final size includes 1/8” for full bleeds) Inside Back Cover Half Page (horizontal only) 7.375 x 4.75 $1,320 $1,195 Interior Pages Full Page 8.625 x 11.125 $1,650 $1,500 (final size includes 1/8” for full bleeds) Half Page (horizontal) 7.375 x 4.75 $970 $895 Half Page (vertical) 3.5625 x 9.75 $970 $895 Quarter Page (vertical only) 3.5625 x 4.75 $640 $590 Eighth Page (horizontal only) 3.5625 x 2.25 $350 $330 Important Dates Spring Summer Fall Winter Ad Deadline March 10 May 10 July 10 October 8 Publication Date May 1 July 1 September 1 November 21 Ad File Format Specifications: • Press-optimized PDF preferred, CMYK (not RGB), 300+ dpi, JPG or EPS also accepted – must adhere to To learn more dimensions listed above about ad partnerships, • Full-bleed ads cannot have text within 1/2” of contact Cori Egan at the trimline ads@ediblecapecod.com or 508-280-5938 * Full 4-issue discount comes off 4th consecutive issue – first 3 issues at single-issue rate, and 4th issue reflects entire annual discount, unless other arrangements have been made. Rev. 12/24/2020
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