Draft Annual Plan 2020/2021 - Auckland Museum
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Draft Annual Plan
TRANSFORMATION REVEALED 2020/2021
1 2
Pavona sp. Auckland War Memorial Museum Tāmaki Paenga Hira. MA143228.
Talochlamys zelandiae. Auckland War Memorial Museum Tāmaki Paenga Hira. MA20597.
2 Foreword
4 Our Statutory Responsibilities
6 Our Five-Year Strategic Plan
8 Our Strategic Planning Framework
10 Auckland Museum: Delivering on the Auckland Plan
14 The Living Standards Framework
16 Priorities, Actions, Measures and Outcomes
18 Reach out to more people
22 Transform our building and collections
26 Stretch thinking
30 Lead a digital museum revolution
34 Engage every schoolchild
38 Grow our income and enhance value
for Aucklanders
42 Financial Summary and Commentary
53 Acknowledgements
3 1
Microcosm II, 2017, by Stephen Bradbourne. Murrine-technique blown glass Auckland Museum Collection: 2018.10.1
Foreword
Ko Pukekawa, Puke Kāroro ngā maunga. Our new Special Exhibitions suite will that will shape our future beyond 2022.
Ko Waipapa, Wai Kohanga, Te Ako ō te Tui attract international touring exhibitions.
By the end of FY 2022/23, more than
ngā puna wairere. Ko Waitematā te moana. It will ensure that we remain an important
1.2 million visitors per year will walk through
Tāmaki Paenga Hira te whare. Ko Ngāti local, visitor and tourist attraction enabling
our doors and we will continue to expand
Whatua, Waikato Tainui me Ngāti Paoa ngā us to amplify the economic contribution
beyond our walls with our online and offsite
reo karanga. we make to the city.
offerings. Investing in our digital experience
Talofa Lava, Kia Orāna, Mālō ē Lelei, With these new experiences, visitors will will continually strengthen the gateway
Fakaalofa Lahi Atu, Fakatalofa Atu, Bula stop by more often and stay with us for between us and the rest of the world, while
Vinaka, Mālō Ni, Mauri, Aloha and warm longer. Enticing hospitality options, new our offsite programming provides authentic
Pacific Greetings. performance spaces and intriguing new Museum experiences around the city.
galleries to explore means the Museum
This year will be a watershed year for He Korahi Māori – the Museum’s Māori
provides a place to pause, to reflect and
the Museum. After 18 months of onsite dimension is the bicultural foundation on
enjoy a whole-day cultural experience.
construction, we look forward to revealing which the Museum’s Five-Year Strategic
our transformation in FY 2020/21. We are very pleased to launch our and Annual Plans are built – enabling a
Membership programme, which will vibrant, visible and valued Māori foundation.
Based on the bedrock of our Five-Year
provide a new platform for Aucklanders Similarly, Teu le Vā provides the Museum
Strategic Plan which responds to a growing
to engage with their museum. While with a rich Pacific dimension to ensure
and diversifying Auckland, what has been
all Aucklanders receive free admission, a relevant and engaging space for
delivered not only transforms the visitor
Museum Membership provides an Pacific people.
experience but will also be game changing
opportunity to explore unique curated
for us as an organisation. We are grateful for the support of Auckland
experiences that go beyond the gallery
Council. We share a vision for a world-class
Our refreshed visitor experience begins floor and that offer preferred access to
city with a thriving cultural sector – one that
upon entry. More than just a gateway to the Museum’s rich and extensive
reinforces our sense of place and identity
our galleries and exhibitions, the new South collections content.
and leaves a legacy for future generations.
Atrium will be a vibrant visitor hub and a
These exciting changes are only the
destination in its own right. It will be a place Auckland War Memorial Museum could not
beginning as we evolve from a traditional
to meet friends, take in a performance, exist without the city that it serves. We are
not-for-profit to a social enterprise and
enjoy a meal in our new bistro café, or grateful for our people, volunteers, partners,
look to accelerate our growth. We have
browse in a curated retail experience. supporters and the Auckland people.
built a strong platform through which the
Our new Tāmaki Stories gallery suite will renewal of our galleries will be ongoing Our transformation will change the way all
take visitors through the story of an evolving over the next few years. We will expand Aucklanders and visitors experience their
Auckland bringing our past, present and our reach and revenue and further invest Museum. We are delighted to be able to
future to life. The Museum is Auckland’s in technical innovation and partnerships share this prospect with you.
place of welcome and orientation, where
we share the knowledge of our taonga
(treasures) and explore the many stories
of Auckland. This immersive experience
will be a place where Aucklanders will see
themselves reflected and visitors leave
with a deep insight into Auckland’s unique Orchid Atimalala Precious Clark Dr David Gaimster
history and exciting future. Chair, Auckland Museum Trust Board Chair, Taumata-ā-Iwi CEO, Auckland War Memorial Museum
2 3
Dndronephthya. Auckland War Memorial Museum Tāmaki Paenga Hira. MA43833
Our Statutory Responsibilities
Tāmaki Paenga Hira, Auckland War and increasingly diverse population of learning and discovery and a museum of
Memorial Museum is one of New Zealand’s Auckland. It is required to recognise international significance. A number of Māori
oldest and most significant museums in and provide for greater financial self- outcomes are specifically highlighted in the
Aotearoa’s largest city. The collections are sufficiency and to maximise community Draft Annual Plan and He Korahi Māori is
of national and international importance. benefit from the resources available. integrated throughout our operational
It is the responsibility of the Museum to plans and day-to day-operations.
The Draft Annual Plan for FY 2020/21
care for these collections and to share
proposes a 2.5% increase in the rate-payer By working in partnership with
them and their stories with the world.
levy. This is the same increase as in the communities we will deliver outcomes
The significance of the Museum and its FY 2019/20 Annual Plan. In FY 2021/22 through ensuring mātauranga Māori
importance to New Zealand is recognised we are planning to reduce our levy concepts are embedded in our approach
in the Auckland War Memorial Museum Act increase to 2.0%. to our research and showcased in in our
1996, which established the Trust Board approach to gallery renewal. Through our
and requires it to act on behalf of present education programmes we will increase
and future Aucklanders. Taumata-ā-Iwi the volume of learning resources accessible
to school children in te reo. Our focussed
The Act places responsibility on the
The Museum’s Act provides for a Māori training will raise the competence and
Museum’s Trust Board to:
committee known as the Taumata-ā-Iwi. confidence of our people in tikanga Māori,
• Present the history and environment This committee was founded upon the Te Reo Māori and Treaty of Waitangi
of Auckland, New Zealand, and the principle of mana whenua (customary knowledge. Public programmes such
South Pacific authority of and over ancestral land) and as Ngā Kākano are designed to engage
comprises Ngāti Whātua, Ngāti Pāoa and the Auckland Community with the Māori
• Be Auckland’s war memorial
Waikato Tainui. The Taumata-ā-Iwi serves dimension of Tāmaki.
• Encourage the spirit of goodwill and an important role as both advisor However, He Korahi Māori manifests itself
partnership envisaged by the Treaty and partner to the Trust Board and is more broadly in the range of partnerships
of Waitangi strategically important to the cultural and relationships we have with Tamaki iwi
• Celebrate the rich cultural diversity fabric of Tāmaki Makaurau. and other whanau, hapu and iwi through
of Auckland and its people our gallery development programme,
exhibitions, education initiatives and public
• Conserve the heritage of the Museum Māori Outcomes programmes. Additionally, the Museum
• Educate, enrich lives and promote supports Māori Outcomes through our care
wellbeing He Korahi Māori, the Museum’s Māori and management of taonga, taonga loans
dimension is a cultural philosophy drawn and repatriations
• Advance and promote cultural and
scientific scholarship and research from Māori values, knowledge and He Korahi Maori enables all areas across the
protocols and breathes life into Te Tiriti o Museum, to contribute to and construct a
• Lead through professionalism, Waitangi. It is fundamental to the Museum vibrant, visible and valued Māori dimension.
innovation and partnership as a bicultural institution, embedding We recognise that a thriving Māori identity
• Supplement ratepayer funding through tangata whenua (Māori) and interweaving advances wellbeing for Māori and benefits
compatible revenue-producing activity tangata tiriti (non- Māori). It is inclusive of all Aucklanders. He Korahi Māori is a
and fundraising. all cultures and perspectives. living document, an evolving philosophy
Offered to the Museum by the Taumata- that informs our strategic direction and
The Trust Board has a statutory obligation operations. It will continue to be enhanced,
to make the case for sufficient funding ā-Iwi in 2007, today it remains the
foundation upon which all of the deepened and shared.
for the Museum, to enable it to respond
to the demand for its services, to care for Museum’s strategic plans – long term
the collections and to continue to deliver and annual are built. It underpins our
high-quality programmes for the growing role as a cultural leader, a place of
4 5
Overlap, hot blown glass, 1984. Garry Nash. Auckland War Memorial Museum Tāmaki Paenga Hira. 1984.239
OUR FIVE-YEAR
STRATEGIC PLAN
REACH AND IMPACT
GROW + INNOVATE
TRANSFORM
INITIATE
2017 2018 2019 2020 2021 2022 2023
Auckland Museum’s Five-Year Strategic FY 2020/21 will be a watershed year for
Plan describes how we will deliver on Auckland’s Museum. After many years of
and advance our legislative and Treaty careful planning, the transformation of the
responsibilities to create value for visitor experience in our destination building
Aucklanders. Our Strategic Plan also aligns will begin to reveal itself. The launch of our
with the Auckland Plan and Toi Whītiki – new ground floor visitor experience will
the Arts and Culture Strategic Action Plan deliver the first stage of demonstrating
for Auckland. what modern museums can deliver for their
audiences. Our education facilities come on
By FY 2020/21 the Auckland Cultural
stream later in the year.
Heritage Review should be well advanced in
its articulation of an ambitious and vibrant Midway through our Five-Year Strategic
arts and culture strategy for the city, and the Plan trajectory, we are now in a position to
Museum looks forward to playing a leading accelerate growth. We will expand our reach
role in shaping this for our city. and revenue and further invest in innovative
and commercial partnerships that will shape
Each of the six strategic priorities described
our future beyond 2022.
in the Five-Year Strategic Plan are outlined
in the Annual Plan.
Our six strategic priorities are:
1. Reach out to more people
2. Transform our building and collections
3. Stretch thinking
4. Lead a digital museum revolution
5. Engage every schoolchild
6. Grow our income and enhance value
for Aucklanders.
6 7
Pectinia sp. Auckland War Memorial Museum Tāmaki Paenga Hira. MA143259.
The Auckland Plan’s objectives are the heart
FRAMEWORK
OUR STRATEGIC PLANNING of what we believe and do. Our vision at
Auckland Museum is ‘He Oranga Tangata
Ka Ao – Enriching lives: Inspiring discoveries’.
Our Paerewa describe who we are and
what we stand for.
We are guided by a robust strategic
framework which forms the basis of how
we operate and engage with communities.
VISION
He oranga tangata ka ao –
Enriching lives: Inspiring discoveries
MISSION
Tui tui hono tangata, whenua me te moana
Connecting through sharing stories
of people, lands and seas
PAEREWA
FUTURE MUSEUM
TOUCHSTONES
Auckland’s war memorial
FIVE-YEAR
Home of Auckland’s collective PRIORITIES
remembering and commemoration ANNUAL PLAN
Reach out to more people 2020/2021
A kaitiaki for current and future
generations of this iconic building, Transform our building and
collections, people and taonga collections
A bi-cultural heart connected Stretch thinking Gives life to
to our communities the third year
Lead a digital museum revolution of the Museum’s
A place of innovation, curiosity, Five-Year Strategic
learning and research Engage every schoolchild Plan 2017–2022
A compelling experience Grow our income and enhance
onsite, offsite, online value for Aucklanders
Active leader and collaborator
in Auckland, nationally and
internationally in all the sectors
in which we operate
GUIDING PRINCIPLES
Manaakitanga, Kaitiakitanga,
Mana whenua
VALUES
Relevant, Connected, Innovative,
Respectful, Inspired
8 9
Glass Vase, c1981. Garry Nash. Auckland War Memorial Museum Tāmaki Paenga Hira. 1981.265.
DELIVERING ON THE AUCKLAND PLAN
AUCKLAND MUSEUM:
Belonging and participation
All Aucklanders will be part of and
contribute to society, access opportunities
and have the chance to develop to their
full potential.
To ensure all Aucklanders can participate in arts and
culture, access to Auckland War Memorial Museum is
free to all those who reside in the city and is supported
by rich offsite public programming in the community as
well as through dynamic collections and programmes
that are available online.
With diverse and broad-reaching engagement across
Auckland’s many communities, through partnerships
and collaboration, and via research and knowledge
sharing, we understand the importance of our role as
a ‘place maker’ – a civic space, where communities
and individuals can meet, exchange ideas, build
relationships, learn and have outstanding social
experiences.
Our priorities support social belonging and participation
and help to cement Auckland Museum as a place of
gathering, welcome and orientation for all Aucklanders.
The Museum demonstrates a shared identity that makes
it an important cultural touchpoint for both residents
and tourists alike.
Our new gallery Tāmaki Stories, opening in FY 2020/21,
will reflect the changing cultural dynamic of Auckland
city. It will be a place for all residents to see themselves
represented and for visitors to the city to discover what
makes Tāmaki Makaurau unique.
Auckland has one of the largest Pacific populations
in the world. Our Pacific Advisory Group guides the
The Auckland Plan Museum in developing a strong Pacific dimension to
reflect Auckland’s rich, contemporary Pacific culture.
Teu le Vā is the Museum’s framework that brings to life
The Auckland Plan is Auckland Council’s ways to ensure the Museum is an inclusive, relevant and
long-term plan to ensure Auckland grows in engaging place for all Pacific people.
a way that will meet the opportunities and Initiatives such as the Pacific Collections Access Project
challenges of the future. Auckland Council have set the groundwork for moving the Museum from
the more traditional stance of holding knowledge and
has identified six important areas where telling stories to a model that applies an integrative
it must make significant progress so that approach to working with Pacific communities. We will
Auckland can continue to be a place where be working in partnership with our Pasifika community
people want to live, work and visit. Auckland on the concept development and delivery of the long-
term renewal of the Pacific galleries. This strengthens
Museum delivers on these outcomes to cultural identity, participation and awareness of the
create value for Aucklanders. taonga cared for by Auckland Museum. Industry
leading, this model of meaningful collaboration and
See how Auckland Museum contributes knowledge sharing with Auckland’s communities is
to the Auckland Plan. central to the Museum’s way of working.
10 11
Environment and
cultural heritage
Māori identity and wellbeing Aucklanders preserve, protect and care
for the natural environment as our shared
cultural heritage for its intrinsic value
A thriving Māori identity is Auckland’s and for the benefit of present and future
point of difference in a world that advances generations.
prosperity for Māori and benefits all
Aucklanders. The Auckland War Memorial Museum was constructed
in 1929 through the subscriptions raised by
As a kaitiaki (guardian) of treasured taonga (treasures) Aucklanders in remembrance of their war dead. Today,
of local, national and international significance, the Museum is a Category 1 listed historic place of
Auckland Museum has relationships with whānau, hapū outstanding historical and cultural significance or
and iwi Māori in Auckland and across New Zealand who value. As kaitiaki of the Museum, we manage and
contribute to our national identity. These relationships maintain a Heritage Asset Management Plan to ensure
centre on taonga that they whakapapa (connect) our iconic building is properly cared for in perpetuity.
to, the natural environment and mātauranga Māori Homes and places With internationally significant collections, Auckland
(knowledge) projects, and participation in exhibition
and public event programmes. Museum is a kaitiaki of human, natural and scientific
Aucklanders live in secure, healthy and heritage, and holds one of New Zealand’s top heritage
Engagement with Māori taonga is achieved through libraries. Responsible for caring for more than seven
our galleries, special exhibitions, educational initiatives,
affordable homes and have access to a million treasures, we hold the ‘DNA’ of Auckland.
public programmes and our loans programme. range of inclusive public places.
Refurbishment and renewal of the Museum’s public We protect and care for almost one million natural
galleries will continue to enable Tāmaki mana whenua
To ensure inclusivity for all Aucklanders, admission to science specimens collected over more than 150 years. Opportunity and prosperity
Auckland War Memorial Museum is free to all residents of Over 3,000 type specimens are held; these are the
to be involved through various touchpoints in gallery the city and is supported by access to rich offsite public
development including, but not limited to, iwi storylines. irreplaceable specimens that bear the name of new
programming within local communities. species descriptions that stabilise the international Auckland is prosperous with many
Spaces within the Museum’s galleries are being biological naming system. opportunities and delivers a better
activated to enable Tāmaki and other iwi to curate standard of living for everyone.
Auckland Museum has a role to educate, connect and
their own stories and perspectives, and this will be a Transport and access engage with visitors about the natural environment,
continuing focus moving forward. Auckland’s future as a modern, inclusive and
with our research informing our exhibitions and dynamic global city will require a thriving cultural
Auckland Museum has relationships with iwi outside public programmes across onsite, offsite and online
of Auckland based on cultural heritage values, the
Aucklanders will be more easily able to platforms. Supporting our onsite exhibitions are
sector and for all communities to have easy access
get to where they want to go and will have to cultural experiences.
environment, research and education. learning and engagement activities that target schools
choices about how they get around. and community audiences. Arts and culture play a significant role in the wellbeing
Focused training continues to raise the competence of our society and quality of life. They are an essential
and confidence of our people around tikanga Māori, Pukekawa (Auckland Domain) and the Museum are Our new Environment and Human Impacts gallery, part of our individual, community and national identity.
te reo Māori and the Treaty of Waitangi. The Ngā not readily served by public transport. Te Ara Oranga drawing on our natural science expertise and
Kākano Lecture Series, established in FY 2017/18, (Southern Pathway) makes it easier for visitors walking collections, is scheduled to open in 2022. This With Auckland’s population continuing to grow, it will
demonstrates our commitment to raising indigenous from Parnell Road to access the Museum with a fully exhibition will integrate scientific and mātauranga be home to 40% of the country’s population by 2040.
and mātauranga Māori across Auckland’s cultural accessible route. We will continue to work closely with Māori perspectives and will address issues of Auckland Museum has an essential role to play as a
sector. In FY 2020/21 we will deliver six events Auckland Council to improve parking and the amenity environmental change over time as well as how place of learning, participation and belonging that
in this speaker series. of Auckland Domain. humans interact with the natural world. enriches the lives of all Aucklanders.
12 13
Evechinus chloroticus. Auckland War Memorial Museum Tāmaki Paenga Hira. MA77299.
THE LIVING STANDARDS
FRAMEWORK
Image provided by the New Zealand Treasury - www.treasury.govt.nz
The Living Standards Framework
The New Zealand Treasury’s Living
Standards Framework provides New Zealand
with a shared understanding of what helps
experience a sense of belonging, and
achieve higher living standards to support
the way people engage in work, study,
intergenerational wellbeing.
recreation and social activities.
The Living Standards Framework looks
The 12 Domains of Current Wellbeing
across “The Four Capitals” (natural, human,
reflect our understanding of the elements
social, and financial and physical) as the
that contribute to how New Zealanders
assets that generate wellbeing.
experience wellbeing. An experience
Cultural organisations such as Tāmaki or interaction with Auckland Museum
Paenga Hira contribute greatly to social can positively impact wellbeing in many
and human capital, influencing the way in of these categories including cultural
which people live and work together and identity, social connections and time use.
14 15
Tubipora musica. Auckland War Memorial Museum Tāmaki Paenga Hira. MA76323.
AND OUTCOMES
PRIORITIES, ACTIONS, MEASURES
Auckland Plan 2050
Belonging and participation – All Aucklanders will be
part of and contribute to society, access opportunities
and have the chance to develop to their full potential.
Māori identity and well-being – A thriving Māori
identity is Auckland’s point of difference in the
world that advances prosperity for Māori and benefits
Aligning Auckland War all Aucklanders.
Memorial Museum Act 1996 Homes and places – Aucklanders live in secure,
with the Auckland Plan 2050 healthy and affordable homes and have access to
a range of inclusive public places.
Transport and access – Aucklanders will be able to
Auckland War Memorial get to where they want to go more easily, safely
Museum Act 1996 and sustainably.
Environment and cultural heritage – Aucklanders
preserve, protect and care for the natural environment
Section 11(a) The recording and presentation of
as our shared cultural heritage for its intrinsic value and
the history and environment of the Auckland
for the benefit of present and future generations.
region, New Zealand and the South Pacific.
Opportunity and prosperity – Auckland is prosperous
Section 11(b) Conservation of the heritage of
with many opportunities and delivers a better standard
the Museum, and of global resources.
of living for everyone.
Section 11(c) The role of the Museum as a
war memorial.
Toi Whītiki
Section 11(d) Celebration of the rich
cultural diversity of the Auckland region
and its people. Auckland Council’s Toi Whītiki Arts and Culture
Strategic Action Plan integrates arts and culture into
Section 11(e) Education which involves and our everyday lives and helps create a culturally rich
entertains people to enrich their lives. and creative Auckland.
Section 11(f) The advancement and promotion of Toi Whītiki’s goals are:
cultural and scientific scholarship and research.
• All Aucklanders can access and participate in
Section 11(g) Achievement of customer satisfaction arts and culture.
by leading consultation, responsiveness and
continuous improvement. • Auckland values and invests in arts and culture.
Section 11(h) Leadership through professionalism, • The Museum has access to a network of vibrant
innovation and co-ordination of effort with arts and culture organisations and facilities.
relevant organisations.
• Arts and culture are built into Auckland’s
Section 11(i) Greater financial self-sufficiency through place-making.
fundraising and compatible revenue-producing
activities which supplement public funding. • Auckland celebrates a unique cultural identity.
Section 11(j) Providing maximum community • Auckland has a robust and flourishing
benefit from the resources available. creative economy.
16 17Cnidaria Anthozoa Octocorallia Alcyonacea Alcyoniina Alcyoniidae. Auckland War Memorial Museum Tāmaki Paenga Hira. MA143342.
1
Reach out
to more How does this strategic priority contribute to the Living Standards Framework?
people
Living Standards Living Standards Domains
Framework Capitals of Current Wellbeing
Social capital Cultural identity
Environment
Knowledge and skills
Human capital
Leisure (time use)
Social connections
By FY 2022/23 our five-year goal is to
attract 1.2 million visitors to Auckland
Museum. We will reach out to all
How will we add value Key activities we will Alignment with Auckland
Aucklanders – the people who live and for Aucklanders? undertake in FY 2020/21 Plan outcomes
work here, those who feel at home here
and those newly arrived. As Auckland’s By delivering a quality Deliver a compelling onsite Belonging and participation
population continues to grow and experience for Aucklanders experience within the Museum
Environment and cultural heritage
and visitors to the city through through a vibrant public
diversify, the Museum has a role to play in compelling exhibitions and programme and gallery Māori identity and wellbeing
enhancing and maintaining a shared sense public activities experience
Opportunity and prosperity
of belonging. We will double our outreach
audiences by FY 2022/23 to 100,000. Deliver a compelling programme Belonging and participation
Through our newly launched Tāmaki of two special exhibitions each
Environment and cultural heritage
Stories gallery and culturally rich public year that will bring the world to
Auckland and deliver visitation Opportunity and prosperity
programmes, we will establish ourselves as and engagement
the place to go for information, debate and
discussion on Auckland. We will continue to By reaching out to Aucklanders Collaborate with communities Belonging and participation
in their communities by taking with limited access to the Museum
listen to our communities and be relevant the Museum to them through to develop and deliver an annual Environment and cultural heritage
and inclusive of our many communities a series of inclusive outreach programme of offsite museum Opportunity and prosperity
and diverse audiences including Māori, programmes that promote experiences
accessibility and diversity
Asian, Pacific, European and all who call
Work with Auckland Council Belonging and participation
Tāmaki Makaurau their home. Our Museum to offer inclusive museum
Opportunity and prosperity
Membership programme will launch to the experiences at Auckland’s key
festival events like Pasifika and
public in July 2020 and have a membership ASB Polyfest
Pacific identity and wellbeing*
base of at least 5,000 engaged supporters.
18 19By promoting Māori and Work in partnership with Tāmaki Belonging and participation
Pacific identity and wellbeing iwi and Mata Waka (Auckland
through increased community Urban Māori) on the concept Environment and cultural heritage
engagement development for the long-term Māori identity and wellbeing
renewal of the Māori Court
Work in partnership with the Belonging and participation
Pasifika community on the
concept development for the Environment and cultural heritage
long-term renewal of the Pacific identity and wellbeing*
Pacific galleries
Engage the Auckland community Belonging and participation
in the Māori and Pacific dimension
of Tāmaki Makaurau through the Māori identity and wellbeing
delivery of six events in the Pacific identity and wellbeing*
Ngā Kākano Lecture Series
Environment and cultural heritage
By taking a leadership role Deliver three major Belonging and participation Living
as Auckland’s war memorial commemorative programmes Alignment Living Standards
and home of collective annually in partnership with Environment and cultural heritage with the Standards Domains
remembering in Auckland Council, RSA and other Measures we will audit and track Auckland Framework of Current
commemorating the sacrifices partners – for example, Anzac over time Plan Capitals Wellbeing
made in the context of war Day, Armistice Day and the
anniversary of Passchendaele
Deliver onsite visitation of 1,027,073 to Belonging and Social capital Cultural identity
reach a target of 1.2 million by FY 2022/23 participation
Increase public engagement Belonging and participation Human capital Knowledge and
in partnership with veteran Environment and skills
organisations through further Environment and cultural heritage Deliver visitor satisfaction at 95% or above cultural heritage
promotion of Online Cenotaph as measured by our annual Visitor Profile Time use
during all commemorative Survey by June 2021 Māori identity
and wellbeing Social
events at the Museum connections
Grow public engagements with offsite
Pacific identity
By enriching the visitor Launch the Museum Membership Belonging and participation audiences year-on-year to reach a target
and wellbeing*
experience through the programme for audiences who of 100,000 by FY 2022/23
development of a compelling want deeper engagement with
Museum Membership the Museum’s content and Launch and grow a membership
programme collections programme to deliver the five-year target
of at least 5,000 memberships by the end
By ensuring that all Plan the refurbishment of the Belonging and participation of FY 2022/23
Aucklanders can see visitor experience in the Pacific
themselves reflected galleries by bringing to life Pacific Environment and cultural heritage Develop and deliver a baseline annual Belonging and
in the many stories of languages, cultures and identities membership research survey which participation
Tāmaki Makaurau through in collaboration with Pacific measures member satisfaction annually
a programme of gallery communities
refurbishments that transform Demonstrate year-on-year growth of Belonging and
the visitor experience public online engagement with the participation
Museum’s digital content, directly or
through partners Māori identity
By maximising the reach and Relaunch the Museum’s Belonging and participation
and wellbeing
impact of Auckland Museum’s refreshed website
digital content through online Environment and cultural heritage
Environment and
channels and partnerships to Opportunity and prosperity cultural heritage
share the Museum’s collections
and stories locally, nationally Opportunity and
Ensure every opportunity is Belonging and participation prosperity
and globally
maximised to increase access
to Auckland Museum’s digital Māori identity and wellbeing
content Environment and cultural heritage
* The Auckland Plan does not have a specific outcome related to its Pasifika population. Auckland’s Pasifika population, languages
Opportunity and prosperity and cultural practices and customs contribute to Auckland’s distinctive cultural identity. Auckland Museum cares for a significant
Pacific collection of taonga so we have chosen to show this alignment in our strategic measures.
20 21Cnidaria Scyphozoa. Auckland War Memorial Museum Tāmaki Paenga Hira. MA656267.
2
Transform our
building and
collections How does this strategic priority contribute to the Living Standards Framework?
In FY 2020/21 we will reveal a substantially Living Standards Living Standards Domains
Framework Capitals of Current Wellbeing
refreshed and improved visitor experience,
with new spaces and offerings delivering a Financial and physical capital Cultural identity
world-class museum for the city. Our new Knowledge and skills
Tāmaki Stories gallery will enable Auckland Natural capital
Environment
residents and all visitors to learn about Tāmaki
Social capital
Makaurau and its people – across the past,
present and future. Auaha Atea Nui, the Human capital
expanded Special Exhibitions Hall, enables
us to host major international exhibitions,
bringing the world to Auckland. The refreshed
South Atrium provides a place of welcome,
orientation and performance. Home to a
How will we add value Key activities we will Alignment with Auckland
vibrant new café, Museum Store and Kai Room for Aucklanders? undertake in FY 2020/21 Plan outcomes
(for those who wish to self-cater), these new
amenities will offer visitors greater choice By the transformation of the Commence the base build of the Belonging and participation
during their museum experience and enable visitor experience to meet new Environment and Human
the needs of our visitors and Impacts gallery Māori identity and wellbeing
them to spend more time with us. contribute to the Museum’s Pacific identity and wellbeing*
sustainability Commence the concept design
Work on transforming the visitor experience of a refreshed visitor experience Environment and cultural heritage
continues with the build of a suite of new for the Māori Court gallery and
galleries exploring the Anthropocene age Pacific galleries
and refreshing our iconic Māori and Pacific
Through our leadership as a Implement the priority actions Environment and cultural heritage
galleries. We continue to act as a kaitiaki in kaitiaki and by conservation of of the Heritage Asset
caring for Auckland’s much-loved heritage- iconic heritage-listed building Management Plan:
for future generations
listed building and will continue to drive • Repair the East Parapet
forward sustainability initiatives through • Repair the West Parapet
our Green Museum Sustainability action
plan. Acting as a kaitiaki for the Museum’s Demonstrate our leadership Environment and cultural heritage
collections, we provide professional in sustainability in the cultural
sector through the delivery of Opportunity and prosperity
stewardship, continuing to find new our FY 2020/21 Green Museum
ways of creating enhanced access to Sustainability action plan
our communities.
22 23Snuff Bottle. Auckland War Memorial Museum Tāmaki Paenga Hira. 1934.317, 36452.
By developing, caring for Complete a review of the Building Environment and cultural heritage
and preserving Auckland’s Master Plan to advance design
world-class collections to stages for collection facilities
ensure taonga are cared for and the physical infrastructure
and conserved for future required to meet research,
generations conservation and community
engagement needs for the city.
Develop Auckland Museum as a Environment and cultural heritage
leading kaitiaki for born-digital
collections, continuing to ensure Opportunity and prosperity
digital collections are preserved,
managed and accessible to the
public according to industry
best practice
Partner with Auckland-based Environment and cultural heritage
institutions to share expertise
and provide ongoing storage and
care of collections through the
optimisation of the Manu Taiko
Collections Centre
Living
Alignment Living Standards
with the Standards Domains
Measures we will audit and track Auckland Framework of Current
over time Plan Capitals Wellbeing
Complete the annual schedule of renewal Homes and Financial and Cultural identity
in accordance with the Heritage Asset places physical capital
Management Plan by June 2021 Environment
Natural capital
Knowledge and
Social capital skills
Implement the actions of the FY 2020/21 Opportunity and Human capital
annual Green Museum Sustainability prosperity
action plan
* The Auckland Plan does not have a specific outcome related to its Pasifika population. Auckland’s Pasifika population, languages
and cultural practices and customs contribute to Auckland’s distinctive cultural identity. Auckland Museum cares for a significant
Pacific collection of taonga so we have chosen to show this alignment in our strategic measures.
24 25Seriatopora sp. Auckland War Memorial Museum Tāmaki Paenga Hira. MA35187
3
Stretch
thinking
How does this strategic priority contribute to the Living Standards Framework?
Living Standards Living Standards Domains
Framework Capitals of Current Wellbeing
Social capital Cultural identity
Environment
Knowledge and skills
Human capital
We want to stretch thinking – our own How will we add value Key activities we will Alignment with Auckland
and everybody else’s. We care for a for Aucklanders? undertake in FY 2020/21 Plan outcomes
unique suite of collections, community By working in partnership Deliver the second year of our Environment and cultural heritage
relationships and digital tools which with communities and Five-Year Auckland Museum
place us at the heart of the knowledge knowledge holders to enhance Research strategy
the understanding of our
economy. Our goal is to generate new collections and by sharing By ensuring mātauranga Māori Belonging and participation
knowledge and ideas and be a catalyst authority for their meaning concepts are embedded in our
Māori identity and wellbeing
for discussion and debate, while using approach to research and gallery
renewal such as the development
these assets to educate and engage the of the new Environment and
Environment and cultural heritage
next generation. This strategic priority Human Impacts gallery
has direct implications for how we
present the collections, what is included, In partnership with external Belonging and participation
community specialists, develop
the research and fieldwork that supports a strategy for the collection of Pacific identity and wellbeing*
it and how we enhance understanding Documentary Heritage materials Environment and cultural heritage
relating to Pacific cultures, both
and access — on the gallery floor, in the pre- and post-European contact
classroom and online.
26 27By building and strengthening Establish a pipeline of research Belonging and participation
research as well as our teaching projects in collaboration with
and training partnerships with partners for the Future Tāmaki Māori identity and wellbeing
universities, science partners visitor experience focused Pacific identity and wellbeing*
and iwi partners to increase on the city’s people and
their awareness of Museum environmental wellbeing Environment and cultural heritage
resources, identify mutual
research interests and Co-deliver a Master of Arts Environment and cultural heritage
establish collaborative course in Museums and Cultural
research initiatives Heritage in partnership with the Opportunity and prosperity
University of Auckland
Implement a new student Environment and cultural heritage
engagement plan for the tertiary
sector across Auckland and Opportunity and prosperity
New Zealand
Implement the FY 2020/21 priority Environment and cultural heritage
actions developed through the
MOUs in place with the University
of Auckland, Otago University and
Massey University
By undertaking research Continue to build our research Environment and cultural heritage
that delivers social and reputation through the delivery of
environmental benefits for our publishing programme based Opportunity and prosperity
Auckland and New Zealand, on the Museum’s collections Living
and ensuring that this research and expertise Alignment Living Standards
translates into outcomes
for the Museum’s public
with the Standards Domains
Diversify our research funding Opportunity and prosperity
experience opportunities to support
Measures we will audit and track Auckland Framework of Current
innovative research over time Plan Capitals Wellbeing
By programming and Use the Museum as a civic forum Belonging and participation Deliver at least three new collaborative Māori identity Social capital Cultural identity
promoting highly relevant to share thinking around current initiatives with research partners and wellbeing
aligned to themes identified in the Human capital Environment
Auckland content that fosters research via public programmes, Pacific identify
participation and belonging, exhibitions, debates and lectures Auckland Museum Research Strategy Knowledge and
and wellbeing*
thought, debate and discussion that provide opportunities for skills
visitors to discuss, debate and Maintain and grow our outputs of Environment and
to take action research-based papers, publications and cultural heritage
other communications delivered annually
Actively participate as a regional Belonging and participation
contributor to the Auckland
History initiative, in partnership Environment and cultural heritage
with the University of Auckland, Deliver a rich annual public programme of Belonging and
Auckland Council and Heritage events based on research participation
New Zealand, to implement joint Māori identity
outcomes for publication and and wellbeing
public experience
Pacific identify
and wellbeing*
Maintain a record of targeted research Financial and Income and
funding applications submitted per annum physical capital consumption
* The Auckland Plan does not have a specific outcome related to its Pasifika population. Auckland’s Pasifika population, languages and
cultural practices and customs contribute to Auckland’s distinctive cultural identity. Auckland Museum cares for a significant Pacific
collection of taonga so we have chosen to show this alignment in our strategic measures.
28 29Dagnaudus petterdi. Auckland War Memorial Museum Tāmaki Paenga Hira. MA78854.
4
Lead a
digital
museum
revolution How does this strategic priority contribute to the Living Standards Framework?
Living Standards Living Standards Domains
Framework Capitals of Current Wellbeing
Social capital Cultural identity
Knowledge and skills
Social connections
Human capital
Civic engagement and governance
How will we add value Key activities we will Alignment with Auckland
for Aucklanders? undertake in FY 2020/21 Plan outcomes
Auckland Museum will be recognised By engaging Museum visitors Create new digital experiences Belonging and participation
as an innovative and leading digital with innovative new digital that optimise the Future Tāmaki
Māori identity and wellbeing
museum by FY 2022/23. Onsite, the technologies to enhance their ‘in gallery’ experience and engage
experience, enable deeper Aucklanders to participate in Homes and places
visitor experience will be augmented storytelling and to facilitate dialogue about the future of
by interactivity and richness of content. knowledge sharing their city Opportunity and prosperity
Online, we will continue to extend our
By increasing access and Increase inclusivity for all visitors Belonging and participation
reach and impact to connect with local, inclusivity onsite and online through the planned and staged
national and global audiences, enabling using technology inclusion of multilingual access Māori identity and wellbeing
Aucklanders living locally to be global digitally Pacific identity and wellbeing*
citizens. Auckland has a vision to be Homes and places
a smart city. Auckland Museum has Transport and access
a role to play in ensuring this vision
becomes a reality by providing a focus Create an online virtual tour to Belonging and participation
on what makes Auckland unique — our help audiences with accessibility
needs to become familiar with Homes and places
connection to the environment, our the building before visiting Transport and access
community identity and our culturalism.
30 31Snuff Bottle. Auckland War Memorial Museum Tāmaki Paenga Hira. 1934.317, 36413.
By demonstrating digital Share free-of-charge open- Opportunity and prosperity
cultural leadership locally, sourcing standards and
nationally and internationally methodologies to build capability
within the cultural sector locally,
nationally and internationally
Participate in the leadership of Māori identity and wellbeing
national conversations about
indigenous intellectual property Pacific identity and wellbeing*
in the digital environment Environment and cultural heritage
Enhance Auckland Museum’s Environment and cultural heritage
leadership role in the digital
environment by bringing industry Opportunity and prosperity
leaders in digital experience and
technology to share knowledge
with Auckland’s science, arts and
culture sectors through #Future
Slam events
Develop digital preservation Environment and cultural heritage
frameworks and tools for use by
the cultural sector which enable Opportunity and prosperity
safe care for digital collections
Living
Alignment Living Standards
with the Standards Domains
Measures we will audit and track Auckland Framework of Current
over time Plan Capitals Wellbeing
Create and deliver at least five new public Belonging and Social capital Cultural identity
digital experiences to optimise emerging participation
technologies and methodologies that Human capital Knowledge and
enhance the visitor experience Māori identity skills
and wellbeing
Time use
Deliver at least four digital projects Pacific identity
and wellbeing* Social
that showcase cultural leadership in connections
the digital space locally, nationally and Environment and
internationally cultural heritage
* The Auckland Plan does not have a specific outcome related to its Pasifika population. Auckland’s Pasifika population, languages and
cultural practices and customs contribute to Auckland’s distinctive cultural identity. Auckland Museum cares for a significant Pacific
collection of taonga so we have chosen to show this alignment in our strategic measures.
32 33Cancer novaezelandiae. Auckland War Memorial Museum Tāmaki Paenga Hira. MA78854.
5
How does this strategic priority contribute to the Living Standards Framework?
Living Standards Living Standards Domains
Framework Capitals of Current Wellbeing
Social capital Cultural identity
Environment
Engage Human capital
Knowledge and skills
every
schoolchild
How will we add value Key activities we will Alignment with Auckland
for Aucklanders? undertake in FY 2020/21 Plan outcomes
By improving the reach of our Leverage the newly launched Belonging and participation
onsite education offering Learning Base and the content
and collections developed in Māori identity and wellbeing
the Future Tāmaki experience Pacific identity and wellbeing*
to deliver a compelling learning
offering aligned with the Homes and places
New Zealand Curriculum
Environment and cultural heritage
By implementing an offsite Investigate and partner effectively Belonging and participation
education outreach programme with Auckland Libraries to provide
that ensures inclusivity a unique learning experience Homes and places
and diversity for early childhood education
and schoolchildren in their own
community
Deliver a Discovery Kit to Belonging and participation
Auckland primary and
intermediate schools that inspires
students to share stories and
develop their own exhibitions
By FY 2022/23 our five-year goal is that showcase their communities
and sense of place
to engage and inspire over 100,000
schoolchildren and students annually Develop and make available Belonging and participation
through improved reach of our onsite, for loan two Kete Wānanga
offsite and online education offerings. educational resource kits based
on Museum collections for
With the launch of our new Learning primary and intermediate
Base the education offering has been school students
transformed – delivering innovative in-
Work with Tāmaki iwi and Belonging and participation
gallery learning programmes supported other partners to deliver an
by new technologies. We will be eco-literacy programme that Māori identity and wellbeing
recognised as a leader in immersive empowers students to respond Environment and cultural heritage
to the challenges faced in their
experiential self-directed and hands-on local environment and informs
learning. We will continue to partner with the public offering of the new
Environment and Human
individuals, communities, government and Impacts gallery
organisations that enrich what we offer.
34 35Votive bowl, 1995. John Croucher. Auckland War Memorial Museum Tāmaki Paenga Hira. 1995.201.3
By improving the reach of our Increase the volume of learning Belonging and participation
online school programmes resources accessible to te reo
and resources Māori immersion and bilingual Māori identity and wellbeing
schools
Enhance learning opportunities Belonging and participation
for Auckland school students
through the development of Opportunity and prosperity
digital resources for our
school programmes
Living
Alignment Living Standards
with the Standards Domains
Measures we will audit and track Auckland Framework of Current
over time Plan Capitals Wellbeing
Grow onsite student numbers visiting Belonging and Social capital Cultural identity
the Museum to achieve the five-year participation
target of engaging over 100,000 Human capital Knowledge and
schoolchildren annually Māori identity skills
and wellbeing
Social
Grow offsite student numbers through Pacific identity connections
school outreach programmes to achieve and wellbeing*
the five-year target of engaging over Environment and
100,000 schoolchildren annually cultural heritage
Develop at least three New Zealand
Curriculum-aligned digital resources
that support the Museum’s learning
programmes
* The Auckland Plan does not have a specific outcome related to its Pasifika population. Auckland’s Pasifika population, languages and
cultural practices and customs contribute to Auckland’s distinctive cultural identity. Auckland Museum cares for a significant Pacific
collection of taonga so we have chosen to show this alignment in our strategic measures.
36 37Echinometra mathaei. Auckland War Memorial Museum Tāmaki Paenga Hira. MA94025.
6
Grow our
income and
enhance value How does this strategic priority contribute to the Living Standards Framework?
for Aucklanders Living Standards Living Standards Domains
Framework Capitals of Current Wellbeing
Social capital Cultural identity
Knowledge and skills
Social connections
Human capital
Jobs and earnings
Civic engagement and governance
Financial and physical capital
How will we add value Key activities we will Alignment with Auckland
for Aucklanders? undertake in FY 2020/21 Plan outcomes
With the completion of the capital
By ensuring the Museum Launch a new Museum tourism Belonging and participation
works on site, the Museum will be well remains an integral part of product offering during
positioned to incrementally increase its Auckland’s tourism offering FY 2020/21 which responds to Environment and cultural heritage
self-generated revenue. The adoption of a and contributes to a vibrant the needs of the tourism market
visitor economy
social enterprise business model will see the
Museum increasingly grow its sustainability By delivering joint initiatives Lead the implementation of Opportunity and prosperity
while maximising benefits to society. that enrich the Auckland story the Museums of Auckland
and add value for Aucklanders (MOA) Three-Year Plan in Belonging and participation
Our commitment to free entry for every
through demonstrating collaboration with partners
Aucklander remains unchanged. However, leadership and working from the cultural sector
we will grow revenue with a range of collaboratively with the culture
and heritage sector across
mission-based, ‘paid for’ Museum products Tāmaki Makaurau
Deliver at least two new initiatives
for both local and international visitors. The in collaboration with other
Auckland-based museums in
five-year goal is to increase self-generated the fields of visitor experience,
revenue to $12 million by 2022 and audience development, digital
collections, or workforce
achieve additional funding in commercial development
sponsorship and charitable giving.
38 39Argonauta nodosa. Auckland War Memorial Museum Tāmaki Paenga Hira. NC-2018-001
By attracting and developing Demonstrate sector leadership Opportunity and prosperity
a diverse workforce and through the Museum’s diversity
nurturing our bicultural and inclusion strategy by enacting Belonging and participation
capabilities so our people the FY 2020/21 Diversity and
can continue to respond to, Inclusion action plan
and reflect, the communities
they serve Demonstrate sector leadership
supporting the creative economy
as a viable career path by creating
a pipeline of Museum graduates
for the future
Demonstrate innovative leadership
in volunteer engagement which
supports Auckland’s community
connectedness and deepens civic
engagement and governance
By increasing the financial Extend the Museum’s reach to
sustainability and resilience Aucklanders through the adoption
of the Museum through the of a social enterprise business
enhancement of self-generated model which grows self-generated
revenue and a continued focus revenue
on operating efficiently
Enable the Museum to deliver
more for Aucklanders through
targeted fundraising and
development activities
Living
Alignment Living Standards
with the Standards Domains
Measures we will audit and track Auckland Framework of Current
over time Plan Capitals Wellbeing
Create 10 new opportunities annually Belonging and Social capital Cultural identity
for students to undertake internships participation
or studentships within the real-time Human capital Knowledge and
professional museum environment skills
Social
Deliver one new volunteer workforce connections
development initiative annually
Deliver $12m of self-generated revenue Financial and Income and
through commercial operations, physical capital consumption
sponsorship, philanthropic giving and
donations by FY 2022/23
40 41Snuff Bottle. Auckland War Memorial Museum Tāmaki Paenga Hira. 1934.317, 36444.
FINANCIAL SUMMARY Financial Projections
AND COMMENTARY 2020/2021
Operating Revenue ($M's)
FY 2018/19
FY 2019/20 FY 2020/21 FY 2021/22 FY 2022/23
OPERATING REVENUE Actual
Budget Plan Indicative Indicative
(unaudited)
Auckland Council Levy 31.50 32.29 33.10 33.76 34.44
Commercial Operations* 4.42 4.15 4.66 4.84 4.94
Admission Fees 2.63 3.04 2.98 3.10 3.16
Donations, Sponsorship and Grants 1.34 1.09 1.39 1.45 1.48
Exhibitions, Education and Public Programming* 0.42 0.40 2.27 2.36 2.41
Interest Revenue 0.56 0.52 0.49 0.51 0.52
Other Income* 0.09 0.08 0.02 0.03 0.03
Total 40.97 41.58 44.92 46.05 46.97
*Reclassified in order to provide greater visibility of operating revenue.
FY 2018/19
FY 2019/20 FY 2020/21 FY 2021/22 FY 2022/23
OPERATING REVENUE SUMMARY ($M'S) Actual
Budget Plan Indicative Indicative
(unaudited)
Auckland Council Levy 31.50 32.29 33.10 33.76 34.44
Self-Generated Revenue 9.47 9.28 11.82 12.29 12.54
Total 40.97 41.58 44.92 46.05 46.97
Self-Generated Revenue ($M's)
14
Commercial Operations Admission Fees Donations, Sponsorship and Grants Other income
Interest Revenue Exhibitions, Education and Public Programming
12
10
Self-Generated Revenue ($M's)
8
6
4
2
0
FY 2018/19 FY 2019/20 FY 2020/21 FY 2021/22 FY 2022/23
Actual (Unaudited) Budget Plan Indicative Indicative
42 43Financial Projections Financial Projections
2020/2021 (continued) 2020/2021 (continued)
The Museum signalled in its Five-Year Strategic Plan its evolution from a traditional non-profit
business model to a social enterprise model in order to achieve social, environmental, economic,
Operating Expenditure ($M's)
and cultural outcomes for Aucklanders. We will drive our self-generated revenue opportunities
to reduce the degree of our reliance on the levy and strengthen our economic resilience. We will Presented below is the operating expenditure shown by business areas at the Museum.
reinvest our self-generated revenue to ensure more Aucklanders experience more of their Museum
— onsite, offsite in their community and online. FY 2018/19
FY 2019/20 FY 2020/21 FY 2021/22 FY 2022/23
MUSEUM EXPERIENCE AND WAR MEMORIAL Actual
Budget Plan Indicative Indicative
The intensive period of capital works onsite over FY 2019/20 is scheduled for conclusion mid-2020. (unaudited)
Upon completion, the works will have enabled the required transformation to deliver the platform Commercial Operations 3.41 3.41 3.75 3.84 3.91
for increased self sufficiency in line with our social enterprise approach. Revenue generated by the Exhibitions* 3.00 3.26 3.54 3.63 3.70
introduction of international special exhibitions is a big component of FY 2020/21 revenue.
Marketing and Stakeholder Relations 2.36 2.51 3.21 3.29 3.35
By FY 2022/23 we expect an increase in self-generated revenue to $12 million per annum — a 30% Learning, Education and Public Programmes 2.73 2.65 3.07 3.14 3.20
increase from when our Five-Year Strategic Plan was initiated. This allows us to reduce our levy Visitor Services and Volunteer Management 2.85 2.90 2.95 3.03 3.08
increase in FY 2021/22 from 2.5% to 2.0% per annum. Digital Experience* 0.72 1.04 1.23 1.26 1.28
He Korahi Māori and Teu le Vā* 0.57 0.59 0.58 0.60 0.61
Total 15.64 16.36 18.34 18.79 19.14
Operating Expenditure ($M's)
FY 2018/19
FY 2018/19 FY 2019/20 FY 2020/21 FY 2021/22 FY 2022/23
FY 2019/20 FY 2020/21 FY 2021/22 FY 2022/23 COLLECTIONS AND HERITAGE BUILDING CARE Actual
OPERATING EXPENDITURE Actual Budget Plan Indicative Indicative
Budget Plan Indicative Indicative (unaudited)
(unaudited)
Reach out to more people* 5.30 5.44 6.27 6.39 6.52 Collections 5.74 5.94 6.60 6.76 6.89
Transform our building and collections 7.24 6.91 7.00 7.14 7.28 Heritage Building Services 4.14 4.02 4.02 4.12 4.19
Stretch thinking 4.06 4.23 4.89 4.99 5.09 Health, Safety and Security 1.05 0.83 0.95 0.97 0.99
Lead a digital museum revolution 3.22 3.92 3.62 3.69 3.76 Total 10.93 10.78 11.57 11.85 12.07
Engage every schoolchild 3.98 4.00 4.99 5.09 5.19
Grow our income and enhance value for Aucklanders* 7.38 7.62 7.96 8.28 8.40
Depreciation 9.77 9.60 9.79 9.99 10.19 FY 2018/19
FY 2019/20 FY 2020/21 FY 2021/22 FY 2022/23
BUSINESS SERVICES Actual
Total 40.95 41.73 44.52 45.57 46.44 Budget Plan Indicative Indicative
(unaudited)
*Reclassified in order to provide greater visibility of operating expenditure. Management, Finance and Administration* 2.52 2.91 2.49 2.55 2.60
People and Organisation 1.51 1.54 1.77 1.82 1.85
Governance and Compliance* 0.58 0.54 0.56 0.58 0.59
Reach out to more people Public experience, role as Auckland’s war memorial, Māori and Pacific community Total 4.62 4.98 4.82 4.94 5.03
engagement, marketing
Transform our buildings and collections Maintenance and security of the Museum heritage estate, stewardship and
development of our collections FY 2018/19
FY 2019/20 FY 2020/21 FY 2021/22 FY 2022/23
DEPRECIATION Actual
Budget Plan Indicative Indicative
Stretch thinking Research and curatorial services, cultural knowledge development and exchange (unaudited)
Depreciation 9.77 9.60 9.79 9.99 10.19
Lead a digital museum revolution Information technology, digital experience and delivering our collections
and information online Total 9.77 9.60 9.79 9.99 10.19
Engage every schoolchild Learning and engagement, public programming and exhibitions delivering
educational experiences to schools onsite, offsite and online
Total 40.95 41.73 44.52 45.57 46.44
Grow our income and enhance Social enterprise activities and business services costs
value for Aucklanders *Reclassified in order to provide greater visibility of operating expenditure.
Two versions of operating expenditure are provided. Presented above is operating expenditure
by strategic priority which is best practice by international museum standards.
44 45You can also read
