Door to door delivery of sports equipment - Presentation not to be shared unless approved by CEO
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Door to door delivery of sports equipment Presentation not to be shared unless approved by CEO
WHAT IS SHERPR? SHERPR is the UK’s largest door to door specialist in sports equipment delivery. SHERPR takes away the stress and hassle of carrying your bikes, golf clubs, ski and snow equipment to and from the airport. SHERPR offers mass participation event transportation and bike box products
MANAGEMENT TEAM
We have a wealth of startup, logistics and sport experience
Andrew Watson Steve Wood Niall Flanagan
Founder & CEO Non Executive Director Golf Advisor
FLIO (global airport app) - Co-Founder Ex Managing Director UPS North 30+ years golf industry
Spotify Asia 2014/2015 Europe experience
Spotify USA - 2012/2014
Spotify UK - 2008/2012 Oversaw shipping for London Olympic CEO/Director of the largest golf
Games clubs in the UK
Finalist for British Travel & Hospitality Managed clients including Amazon, Current membership/marketing
Hall of Fame - 2017 Young Dell, Cisco, HP, Argos and Sainsbury’s director at Spurs
Entrepreneur of the Year Award
STRONG FIRST YEAR
SHERPR launched 1 year ago on a mission to become the largest sports transportation service in the world
Sept 2017
SHERPR SHERPR officially launches
March 2018 50%
SHERPR Partners with industry leading cycling
brands such as Ironman/Rapha/UCI
July 2018
£100k
SHERPR launches events and bike box products with
50% growth
first wholesale purchase from Decathlon & Rapha
quarter on quarter
September 2018
LONDON TO BRIGHTON SHERPR has partnered with the British Heart Foundation for the largest UK bike ride, London to Brighton. SHERPR will transport up to 5,000 bikes, working alongside TNT as official logistics partner in June 2019. 2000 bikes @ £60 = £120,000 3000 bikes @ £14 = £48,000 Total potential weekend revenue: £168,000
WHY SHERPR?
THE PROBLEM
Carrying your bikes, golf clubs, ski’s, snowboard and other sports equipment to and from the airport is a
huge inconvenience. Include this with luggage and your journey begins with hassle and stress
£
COST AIRLINES INNOVATION PRODUCT
Logistics providers make Oversized baggage fees will soon reach $6 Business account technology is Bike boxes are over priced and over
shipping unaffordable. Shipping billion a year. The likes of Ryanair now dated. The process of shipping is sized making transportation difficult.
your bike return to Spain will cost charge over £120 to carry your sports cumbersome and unreliable. Airlines can reject bike boxes due to
an end user a minimum of £320 equipment. the space and weight overloadTHE SOLUTION
SHERPR takes away the hassle of lugging your valuable sports equipment to the airport. SHERPR’s premium door to door
service and events service allow end users to travel hassle free, allowing you to focus on the trip ahead
£
COST EXPERIENCE INNOVATION PRODUCT
SHERPR makes shipping your sports No other provider offers the same level of SHERPR aims to bring logistics We have developed a range of bike
equipment affordable. Providing a service as SHERPR. We have a team of online. SHERPR provides a trusted boxes that are price sensitive, smaller,
cheaper, cost effective solution to experienced event organisers with staff and brand and seamless front end lighter making travel simple. Our bike
airlines and couriers direct without all of advisors who led the shipment of ALL sports solution. SHERPR provides a one boxes are made within courier
the hassle equipment for the London Olympic Games. stop solution for customers with dimensions therefore can be shipped
packaging plus transportation. without any additional charges.HOW DOES IT WORK?
3 KEY REVENUE STREAMS
We provide a 360 solution to our customers - door to door, transportation for large scale events and affordable bike boxes
www.sherpr.com
SHERPR’s door to door service
www.sherprevents.com
SHERPR’s event service
www.sherprbikebox.com
SHERPR’s bike box productsSHERPR DOOR TO DOOR Discount rates: We partner with worldwide renowned couriers UPS/FedEx and DPD, with mass discounted rates Huge margins: The more volume we push through our courier partners, the better the rates will become, increasing margins from 50% - 70% One solution: We will facilitate and ensure that all equipment is delivered and all destinations are contacted ahead of delivery Insurance: We up sell transit insurance with 90% of all bookings, taking 50% margin a time
SHERPR EVENTS SHERPR events: Our service provides a more personalised experience for larger groups and mass participation events SHERPR has partnered with the British Heart Foundation to transport up to 5,000 bikes in one weekend for the London to Brighton cycling event Mission: Our mission is to become the largest sports logistics company in the world. Currently with events contracts in place with BHF, Ironman, UCI, CSM, totalling a potential of 50,000 bikes
SHERPR BIKE BOXES Market: Bike boxes are over sized and over priced - www.bikeboxalan.com / www.bonzabikebox.com SHERPR: We design and sell bespoke boxes within courier dimensions to ensure the safety of bikes in transit Unique: We have created 3 bike boxes at different price points £37.99 / £67.99 and £199, appealing to all levels of cyclists Wholesale: We have received wholesale orders from one of the largest sports retailers in the world - Decathlon
SHERPR PRO RRP: £199 launching November • Made from Black Gloss 9mm EVA Foam • Zip finish and padlock zipper slide • 2.0” nylon webbing. Straps are in place to reaffirm the solidity of bike • Inner circular front and back applied for additional strength • A life time solution for cyclists • Pre-Orders taken
SHERPR PREMIUM
RRP: £67.99
• Made from Plastic, robust 5mm & 1050 gram Correx
• Protective foam lining throughout box
• Foam blocks, heavy-duty polythene bags for your
wheels, foam piping to protect your frame, box tape and
cable ties included
• Perfect for frequent travellersSHERPR STANDARD
RRP: £37.99
• Made from Plastic, robust 5mm & 1050 gram Correx
• Protective foam lining throughout box
• Foam blocks, heavy-duty polythene bags for your wheels,
foam piping to protect your frame, box tape and cable ties
included
• Perfect for bike sellers and occasional travellersTHE MARKET
KEY FACTS
An affluent market ready to spend
BIKE SKI GOLF
Global ski equipment Consumer spending on
Global bike market to
$45.5bn $5.7bn market to exceed £4.3bn golf in the UK, 14% of
exceed $60bn by 2020
$5.7bn by 2020 the total sports economy
UK represents 16% of 80% of golfers travel to
16% 275M Ski visits to Europe
bike sales in the world 80%
play golf
Europe's most popular 33,000 sets of skis transported
74% destination for cycling - 33,000
with easyJet in February
74% participationPARTNERS
CURRENT PARTNERS
We partner with some of the worlds leading brands within 1 year of business across all sports, events and retailers
(click on logos for more information)2019 CONFIRMED INTEREST
We are in advanced discussions with some of the largest brands in cycling, golf, ski as well as large scale events and retailers
(click on logos for more information)LONDON TO BRIGHTON SHERPR has partnered with the British Heart Foundation for the largest UK bike ride, London to Brighton. SHERPR will transport up to 5,000 bikes, working alongside TNT as logistics partner in June 2019. 2000 bikes @ £60 = £120,000 3000 bikes @ £14 = £48,000 Total potential weekend revenue: £168,000
REVENUE
REVENUE TO DATE
SHERPR has proven market demand with monthly recurring revenue since
launch in Sept 2017 ,growing over 50% quarter on quarter
£100k £121
Turnover in year 1 Average order sizeREVENUE TO DATE
SHERPR has monthly recurring revenue, growing at an average 50% quarter on quarter
£18000
£13500
Revenue per month
£9000
£4500
£0
Sept 17 Dec 17 March 18 July 18 Sept 18INVESTMENT OPPORTUNITY
INVESTMENT OPPORTUNITY £1M 20% EIS INVESTMENT EQUITY TAX We are raising We are offering 20% of All SHERPR investment £1,000,000 equity will be EIS accountable
USE OF FUNDS
TEAM PRODUCT MARKETING EXPANSION
Internal growth across Continued development of bike Online and offline marketing Own UK market with European
multiple functions box products and technology outside of London, and in EU expansion + U.S testing
marketsECONOMICS
All based on return journeys inc VAT. Margins will increase significantly with couriers based on volume.
INDIVIDUAL TOTAL COST TO
DOOR TO DOOR GROUP SIZE COST TO SHERPR GROSS PROFIT MARGIN
CUSTOMER COST CUSTOMER
BIKE SPAIN 4 £220.00 £120.00 £480.00 £260.00 54%
GOLF UK 4 £118.00 £58.00 £232.00 £114.00 49%
SKI FRANCE 4 £127.00 £90.00 £360.00 £233.00 64%
INDIVIDUAL
WEEKEND EVENT EVENT SIZE COST TO SHERPR TOTAL REVENUE GROSS PROFIT MARGIN
CUSTOMER COST
EVENT UK 50 £400.00 £60.00 £3000.00 £2600.00 86%
EVENT ITALY 100 £6000.00 £160.00 £16000.00 £10000.00 62%
TOTAL COST TO
BIKE BOXES COST TO SHERPR GROSS PROFIT MARGIN
CUSTOMER
BIKE STANDARD £20.67 37.99 17.32 45%
BIKE PREMIUM £42.00 £67.99 £25.99 38%
BIKE PRO £103.00 £199.00 £96.00 48%BUSINESS PLAN
2019 2020 2021 2022
Gross Revenue £503,394 £2,464,085 £7,123,962 £12,895,809
of which deliveries £314,516 £1,580,053 £5,222,398 £9,529,240
of which bike boxes £76,878 £378,032 £1,251,565 £2,241,569
of which events £112,000 £506,000 £650,000 £1,125,000
Gross Profit £303,982 £1,486,795 £4,304,657 £8,906,159
Staff Costs -£548,475 -£1,285,492 -£2,211,343 -£3,135,968
Admin Costs -£355,632 -£718,785 -£1,202,235 -£1,527,934
EBITDA -£600,125 -£517,482 £891,078 £4,242,256APPENDIX
SHERPR TEAM
As sports enthusiasts we understand the pain points of carrying your equipment
James Croft Elle Broome
Customer Service/Social
Partnerships Director
Manager
Golfer, skier and avid
Amateur golfer. Can order a
Liverpool fan
beer in 6 different languages
Hal Neville-Jones Shaianne Ralph
Operations Manager Customer Service
Basketball division 1 player, National Ice Skater, cycling
Lived in 7 countries, enthusiast
Andrew Watson
Founder & CEO
Emmi Stevens
Wannabe golfer and Chelsea fan.
Lived in 3 continents. Ex professional Operations Analyst -
swimmer. Rower and cyclist. Fluent in
JapaneseOUR CUSTOMERS
5 star reviews across multiple platforms from some of our customers
“Thanks again for providing me with such an “Just a short note to thank you, on
excellent personally tailored service. I look behalf of Simon and myself, for your
forward to using you in the future. excellent service before and during the
transport of our bikes to Varese”
All strength to SHERPR!”
Patricia Baird - UCI Athlete Simon Foberg- UCI Athlete
“Really impressed with Sherpr’s service, “It’s nerve wracking leaving your precious golf
was exceptional” clubs in the hands of a delivery company but
my experience can testify you have no worries
Golbreaks customer using SHERPR, they really are different class”
Direct BookingTHANK YOU
Andrew Watson
Founder & CEO
andrew@sherpr.com
+447478729794
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