CRYPTOCURRENCY 101 Playing Catch-up - TEXPO April 2022 - Texpo Conference

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CRYPTOCURRENCY 101 Playing Catch-up - TEXPO April 2022 - Texpo Conference
CRYPTOCURRENCY 101
Playing Catch-up

TEXPO
April 2022
CRYPTOCURRENCY 101 Playing Catch-up - TEXPO April 2022 - Texpo Conference
Cryptocurrency 101 Speakers:
Dave Wexler
Managing Director, West Monroe
dwexler@westmonroe.com
Adam Keen
Managing Director, West Monroe
Peter Tapling
Managing Director, pTap Advisory LLC
CRYPTOCURRENCY 101 Playing Catch-up - TEXPO April 2022 - Texpo Conference
C R Y P TO / D I G I TA L
C U R R E N C I E S & B LO C KC H A I N

     Our Understanding

     Industry and Market Overview from Peter Tapling

     Use Cases & Opportunities
CRYPTOCURRENCY 101 Playing Catch-up - TEXPO April 2022 - Texpo Conference
GROUP POLL

1   Could you have an intelligent conversation about
    cryptocurrencies?

2   Do you have a personal crypto account?

3   Does your firm have any plans around cryptocurrency?

                              © 2022 West Monroe Partners | Reproduction and distribution without West Monroe Partners prior consent is prohibited.   4
CRYPTOCURRENCY 101 Playing Catch-up - TEXPO April 2022 - Texpo Conference
B U R N I N G P L AT F O R M

Today, the world is moving toward deeper integration of
financial markets and lower friction in transactions. New
technologies and a changing customer are creating conditions
in markets that are brining social and commercial disruption

Blockchain, Digital and Cryptocurrency are part of a megatrend that will
create disruption in banking, payments, data exchange and global
transactions

                                        © 2022 West Monroe Partners | Reproduction and distribution without West Monroe Partners prior consent is prohibited.   5
CRYPTOCURRENCY 101 Playing Catch-up - TEXPO April 2022 - Texpo Conference
EVIDENCE OF CHANGE

   People are banking increasingly outside of the branch. This trend started 20 years ago with ATM’s but has
   accelerated in the past 18 months and put new emphasis on mobile banking applications, Fintech, Open Banking
   API infrastructure and Data Exchange

   The ecosystem of companies seeking/offering to handle payment exchanges has grown to almost a dozen, and
   new entrants in the form of Amazon, Facebook, Paypal, and Walmart to begin or plan offerings

   Traditional financial technology companies like Fiserv have begun partnering to provide direct paycheck deposits
   using Fintech partners like Venmo for gig economy workers

   The Federal Reserve is researching a digital currency for the United States, to keep up with similar currencies
   being introduced around the world, notably in countries which seek to create a replacement currency for settling
   cross border transactions other than the dollar

   Bitcoin’s total assets have grown from almost zero to $653B in ten years. The value of all Crypto currency is
   approaching $2T

   Most major brokerages have opened trading desks for crypto and it is beginning to be viewed as a reserve asset
   similar to Gold even by established investment firms like Fidelity, JPM, Morgan Stanley and Goldman Sachs

   Visa just bought an NFT Cryptopunk for its corporate collection

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CRYPTOCURRENCY 101 Playing Catch-up - TEXPO April 2022 - Texpo Conference
C R Y P TO / D I G I TA L C U R R E N C I E S
& B LO C KC H A I N
     Our Understanding

     Industry and Market Overview

     Use Cases & Survey Results
Industry and Market Overview

Cryptocurrencies use encryption to protect and authenticate transactions.
Characteristics of Bitcoin (the genesis of this conversation):
• Purely peer to peer
• Consensus                    Much of this achieved
• Distributed ledger           with cryptographic
                               transforms
• Immutable ledger

Terms to understand:
• Blockchain
• Digital Currency (Decentralized or Centralized)
• Smart Contracts

                                                                 © 2022 West Monroe Partners | Reproduction and distribution without West Monroe Partners prior consent is prohibited.   8
Industry and Market Overview

Brief History of Value Exchange
Value exchange through out history has relied
on a medium the then-society deemed valuable
  • Systems of barter relied on “local” value
  • Coins of precious metal are familiar

Rai stones of the Island of Yap
  • Value was convened on a stone based on
    size, craftsmanship, and lore of the stone

What about your miles and points?

                                                                                                              Photo credit: Wikipedia;
                                                                                      https://upload.wikimedia.org/wikipedia/common
                                                                                      s/7/79/Yap_Stone_Coin%2C_British_Museum.jpg
                                                 © 2022 West Monroe Partners | Reproduction and distribution without West Monroe Partners prior consent is prohibited.   9
Industry and Market Overview

Is There Interest in Cryptocurrency?

                      THERE ARE 17,000+ DIGITAL CURRENCIES*
                      On this day, the global crypto market cap is $2,017,677,175,695*
       Beyond Bitcoin and Ether you also have of “Bob’s Repair”, ”Small Love Potion” and “Beer Money”

                                                        Each currency typically has a whitepaper which outlines the
                                                        objectives, operation and governance of the project

                                                        Value in a cryptocurrency scheme is determined by the
                                                        participants in the system

                      * -- Aug 26, 2021, as listed on; https://coinmarketcap.com/currencies   © 2022 West Monroe Partners | Reproduction and distribution without West Monroe Partners prior consent is prohibited.   10
Industry and Market Overview

Purely Public Value Can Be Scary
Volatility discourages use for standard
financial products
Confirmation times for some consensus
models create “intra transaction” risk
  • BTC transactions can take
    50 minutes to confirm

                     Mar 1, 2022; https://www.coinbase.com/price/bitcoin   © 2022 West Monroe Partners | Reproduction and distribution without West Monroe Partners prior consent is prohibited.   11
Industry and Market Overview

Enter the “Stablecoin”

  •   A “stablecoin” is a digital asset which offers price stability and is
      (typically) backed by reserve assets
      Stablecoins rely on centralization of some form
  • Think of these as the “money market funds” of digital currency
      Some popular stablecoins (coin name – market cap* – reserve
                                                                                                                                                                                 781%
      asset)                                                                                                                                                                increase since
                                                                                                                                                                              Aug 30, 2020!!
           • Tether – $78,347,650,866 – USD
           • USD Coin – $47,552,076,336 – USD
           • Tether EURt – $45,241,755 – EUR (new, July 2021)
  • Contrast with precious resource coins
      • PAX Gold – $ 335,023,574 – Gold
      • Mirrored US Oil Fund – $ 11,109,914 – Oil
  •   Diem (f.k.a. Libra, now defunct) was designed as a stablecoin

                     * -- All market caps as of Jan 23, 2022; https://coinmarketcap.com/currencies   © 2022 West Monroe Partners | Reproduction and distribution without West Monroe Partners prior consent is prohibited.   12
Industry and Market Overview

Early Efforts in Financial Services

       Central banks have investigated for clearing and settlement
       E.g. Project Jasper in Canada 1

       JPM Coin is “a digital coin representing a fiat currency”
          • Value exchange is “intra-bank” between reserve accounts
          • Between JMPC entities and institutional customers 2
          • Digital Dollar Project launched to explore a true CBDC in the United States 3

       OCC Interpretive Letter 1174
       “A bank may validate, store, and record payments transactions by serving as a node on an INVN and use INVNs and
       related stablecoins to carry out other bank-permissible payment activities, consistent with applicable law and safe and
       sound banking practices.” 4

                      1 - https://www.payments.ca/industry-info/our-research/project-jasper
                      2 - https://www.jpmorgan.com/global/news/digital-coin-payments
                      3 - https://www.digitaldollarproject.org
                      4 - https://www.occ.gov/news-issuances/news-releases/2021/nr-occ-2021-2a.pdf
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Industry and Market Overview

Programmable Ledgers Have Created a Raft of Innovation

    Bitcoin                               Stablecoin                                                                                                    CBDC

   Decentralized                                                                                                                                 Centralized

  Ethereum                  DAOs
                                                             DeFi                                                Exchanges
  Smart Contracts
                                   STOs

                                                NFTs
                     ICOs
                                                                                                                                              Wallets
                                                                                  Asset Pools

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Industry and Market Overview

    Cryptocurrency Timeline

                                                                                                       Enthusiasm grows around the
                      Satoshi Nakamoto mined the                                                     Ethereum platform. This platform
                        first block of the Bitcoin                                                      facilitates blockchain-based                                    The total market cap of
                       network on January 3, 2009            Bitcoin crosses the $1 threshold            smart contracts and apps.                               cryptocurrency passes $2 Trillion USD
                                  2 0 0 9                               2 0 1 1                                      2 0 1 6                                                           2 0 2 1

         2 0 0 8                                      2 0 1 0                           2 0 1 2                                                         2 0 1 9                                                     2 0 2 2
On October 31, 2008, Satoshi                First Bitcoin transaction occurs       Coinbase, one of the                             Libra is a cryptocurrency created by                                  Federal Reserve releases
   Nakamoto (pseudonym)                     on May 22, 2010 of 10,000 BTC         world’s most recognized                           Facebook, intended to be used as a                                    initial work on US CBDC
  published the white paper                   for 2 large pizzas. Valuing 1       exchanges was founded                            simple, low-fee medium of exchange
called Bitcoin – A Peer to Peer              BTC at a quarter of a penny.                                                            to be used around the world. The
    Electronic Cash System                                                                                                          digital currency is now called Diem.

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Industry and Market Overview

What is Fiat?

  “Fiat money is a currency (a medium of exchange)
                                                          •      Central banks control the basis of value
  established as money, often by government
                                                                 exchange within their jurisdiction
  regulation, but that does not have intrinsic value.”1
                                                          •      There is no “central bank standard” for
  “The Federal Reserve Board is the issuing authority            behavior
  for Federal Reserve notes and ensures that there is             – Compare US, China, Venezuela
  enough cash in circulation to meet the public's         •      Regulation and authorization equates money
  demand.”2                                                      with notes and coins

                                                                                                                         1 – Wikipedia; https://en.wikipedia.org/wiki/Fiat_money
                                                                          2 – Federal Reserve, August 30, 2020; https://www.federalreserve.gov/paymentsystems/coin_about.htm

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Industry and Market Overview

What is “Digital Money”?

                                                                                           Cash in circulation is $2,232,997,000,0001
               The total balance
              sheet of the Federal
               Reserve stands at
              $8,867,834,000,0001
                                                                                           75% of the balance sheet of the Federal Reserve is
                                                                                           represented digitally today!
                                                                                           Does the fact that this value is digital make it “not money”?

                      1 – Federal Reserve, January 24, 2022;
                      https://www.federalreserve.gov/monetarypolicy/bst_recenttrends.htm       © 2022 West Monroe Partners | Reproduction and distribution without West Monroe Partners prior consent is prohibited.   17
Industry and Market Overview

What Is a CBDC?

 “… a CBDC is a digital form of central bank money that is different
   from balances in traditional reserve or settlement accounts ...”                                                      •        Note distinction between “digital” and
            BIS, Central Bank Digital Currencies, March 2018 https://www.bis.org/cpmi/publ/d174.pdf
                                                                                                                                  “crypto”
                                                                                                                         •        Central bank maintains control over
                                                                                                                                  setting currency value
                                                                                                                                  Legal tender
    Central bank digital currency (CBDC) is the digital form of fiat
     money. The present concept of CBDCs was directly inspired                                                           •        What will change with a CBDC?
             by Bitcoin, but CBDC is different from virtual
                                                                                                                                  Crypto requires a change in thinking about
   currency and cryptocurrency, which are not issued by the state
                                                                                                                                  the distribution of money, not the
    and lack the legal tender status declared by the government.
                                                                                                                                  structure of it
       Proposed implementations may not even use any sort
                          of distributed ledger.
                     July, 2020; https://en.wikipedia.org/wiki/Central_bank_digital_currency

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Industry and Market Overview

Bringing Digital Currency to the Central Bank

                        March 2022; https://www.atlanticcouncil.org/blogs/econographics/the-rise-
                        of-central-bank-digital-currencies/                                         © 2022 West Monroe Partners | Reproduction and distribution without West Monroe Partners prior consent is prohibited.   19
Industry and Market Overview

Abundance of Activity in the US

 President’s Working Group Report
 on Stablecoins1
 Fed Board research paper2
 Fed Boston Project Hamilton3
 Executive Order on Digital Assets4

1 – https://home.treasury.gov/system/files/136/StableCoinReport_Nov1_508.pdf
2 – https://www.federalreserve.gov/publications/files/money-and-payments-20220120.pdf
3 – file:///Users/ptap/Downloads/Project-Hamilton-Phase-1-Whitepaper%20(1).pdf
4 – https://www.whitehouse.gov/briefing-room/presidential-actions/2022/03/09/executive-order-on-
ensuring-responsible-development-of-digital-assets/

                                                                                                   © 2022 West Monroe Partners | Reproduction and distribution without West Monroe Partners prior consent is prohibited.   20
Industry and Market Overview

Current Realities for the Fed

               Driving forces for CBDC                                                                  Restraining forces against CBDC

   Calls to address structural issues or problems                                Robust payment ecosystem, strong banking sector,
   affecting specific market segments or groups                                         and wide acceptance of banknotes

                                                      General-
               Desire for innovation                                                                          Immature technologies
                                                    Purpose CBDC

      Advances in technological capabilities                                                                 Coordination challenges

                    Source: U.S. Federal Reserve               © 2022 West Monroe Partners | Reproduction and distribution without West Monroe Partners prior consent is prohibited.   21
Industry and Market Overview

What Do We Do Now?

Understand crypto
                                                                                                      Principles for Retail CBDCs
  • Know what your customers are doing with crypto
                                                                                                      • Monetary and financial stability
  • Consider offerings under OCC 1174
                                                                                                      • Legal and governance frameworks
Pay attention to the work of the U.S. Federal Reserve                                                 • Data privacy
Maintain a health skepticism, but balance that with a                                                 • Operational resilience and cyber security
willingness for innovation
                                                                                                      • Competition
                                                                                                      • Illicit finance
                                                                                                      • Spillovers
                                                                                                      • Energy and environment
                                                                                                      • Digital economy and innovation
                                                                                                      • Financial inclusion
                                                                                                      • Payments to and from the public sector
                                                                                                      • Cross-border functionality
                                                                                                      • International development

                       G7, 2021:
                       https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachm   © 2022 West Monroe Partners | Reproduction and distribution without West Monroe Partners prior consent is prohibited.   22
                       ent_data/file/1025235/G7_Public_Policy_Principles_for_Retail_CBDC_FINAL.pdf
C R Y P TO / D I G I TA L C U R R E N C I E S
& B LO C KC H A I N
     Our Understanding

     Industry and Market Overview

     Use Cases & Survey Results
Use Cases & Survey Results

West Monroe Crypto and Blockchain Awareness Survey, August 2021

                                                                                                                                      STRONGLY AGREE                   SOMEWHAT AGREE
  In August 2021, West Monroe conducted two
  surveys to better understand the state of                “Crypto is here                               BANKS                                 62%                                27%

  cryptocurrency adoption among banks, as well as            to stay as a                                CUSTOMERS                             49%                                38%

  banking customers’ appetite for cryptocurrency              currency”
  both from a general sentiment and future
  investment perspective.                                 Customers: Which of the following crypto services are you currently using?

                                                          Hold a crypto balance with an exchange (e.g. Coinbase)
  Results were gathered via two surveys:                  Hold a crypto balance with an online brokerage firm (e.g. Robinhood)
  •   The first survey polled 100 bank employees at the   Hold a fully-controlled crypto balance (e.g. using a desktop or mobile digital wallet like Bitcoin
      director-level and above who work at banks with     Wallet)

      assets in excess of $1 billion.                     Hold a crypto balance with a FinTech company (e.g. Paypal)

  •   Our second survey gathered inputs from two          Hold a crypto balance with their bank

      categories of banking customers: Private wealth     Invest in cryptocurrency via an exchange

      management customers (100 polled) and Chief         Invest in cryptocurrency through their bank

      Financial Officers at enterprises across various    Invest in cryptocurrency through private wealth/investment firm

      industries (50 polled).                             Invest in cryptocurrency through online brokerage firm

                                                          Do not use crypto services

                                                                     © 2022 West Monroe Partners | Reproduction and distribution without West Monroe Partners prior consent is prohibited.   24
Use Cases & Survey Results

Insights from West Monroe Crypto and Blockchain Awareness Survey, August 2021

                 Positive Sentiment                                                 Crypto Offerings                                                                             Engagement
 •   Banking leaders and customers report overwhelmingly          •   Many banks surveyed by West Monroe are currently                             •   CFOs and private wealth consumers are clamoring for
     positive sentiment toward cryptocurrency — and the               offering cryptocurrency services to at least some degree                         banking services that would allow them to
     notable majority say it’s here to stay, with banking C-          — though they’re lagging on deeper crypto services, like                         purchase/invest in crypto assets — a sign to banks to
     suite leaders especially convinced of its staying power.         direct crypto investing.                                                         pick up the pace on these currently nascent offerings.
 •   The majority of both bank employees and customers            •   84% of banks surveyed report working on or planning an                       •   While banks are currently lagging on more holistic crypto
     surveyed by West Monroe are enthusiastic about                   offering around cryptocurrency services to at least some                         services that include direct crypto investing and portfolio
     cryptocurrency:                                                  extent.                                                                          management, their customers expect more momentum
           • Both employees and customers report their                                                                                                 here.
              sentiment toward cryptocurrency as either “very     •   In terms of the types of crypto services banks are
              positive” or “somewhat positive.”                       currently offering, there’s an unsurprising tendency                         •   Customers surveyed listed “banks giving me the ability to
                                                                      toward more basic capabilities like the ability to hold a                        purchase/invest in cryptocurrencies” as second only to
 •   Within the customer audience, the CFO segment is
                                                                      crypto balance. Comparatively, banks are lagging on                              “clearer federal guidelines” as the factor they’re
     particularly interested in crypto, with a large percentage
                                                                      services that would signal crypto is more embedded                               depending on most to expand their use of crypto
     of that audience reporting “very positive” sentiment
                                                                      operationally, such as direct crypto investing                                   services.
     compared to roughly half of private banking consumers
                                                                      opportunities.
 •   The notion of “bitcoin fever” — or any idea of                                                                                                •   But in practice, banking customers aren’t letting these
     cryptocurrency as a fad or a craze — should be put to                                                                                             desired advancements impede their current use and
     rest:                                                                                                                                             continued adoption of crypto: 88% of customers
           • Across both banking employees and customers,                                                                                              surveyed said they currently engage with crypto in some
              the strong majority say cryptocurrency is here to                                                                                        way, with the largest percentage of respondents holding
              stay. Banking employees, however, are more                                                                                               crypto either via a crypto exchange, custodial service or
              strongly convinced of crypto’s staying power                                                                                             online brokerage firm.
              than their private wealth/CFO customer
              counterparts.

                                                                                                             © 2022 West Monroe Partners | Reproduction and distribution without West Monroe Partners prior consent is prohibited.   25
T H E C U RT R
                                 H E NCTU RERCEO
                                               NST YESCTOESM   Y S FT O
                                                                      EMR FBOLRO CB LKOCCHKA
                                                                                           CHINAIAN NAD  N DD DI GI GI TA
                                                                                                                       I T ALL
                       C U R R E NCCUYR/RTEONKC EY N
                                                   / TSO KI S
                                                            E NLSAIRS GLEA RAGNE DA N GDR O
                                                                                          GWR OI W
                                                                                                 N IGN GR AR P
                                                                                                             A IPDI DLYLY

CONSUMER LOANS ON CRYPTO ASSETS                                            EXCHANGE

•   Blockfi                                                                •   Gemini
•   Nexo                                                                   •   Coinbase
•   Celsius                                                                •   Binance

CUSTODY                                                                    S TA B L E CO I N S

•   Gemini                                                                 •   USDC
•   Coinbase                                                               •   Diem
•   Fidelity                                                               •   JPM

WALLET SOLUTIONS                                                           BLOCKCHAIN

•   BitAccess         •   Coinbase                                         •   Ethereum
•   Kaleido           •   Exodus                                           •   Quorum
                                                                           •   Hyperledger

BLOCKCHAIN AS A SERVICE

•   Azure       •     Kaleido                                                    Similar to FinTech overall, this sub segment
•   AWS         •     Paxos (StableCoin as a Service)
                                                                                 is quickly specializing into service layers

                                                                                © 2022 West Monroe Partners | Reproduction and distribution without West Monroe Partners prior consent is prohibited.   26
QUESTIONS FOR DISCUSSION

1. What is your opinion of the change that Digital Currency and Crypto
   represents for the broader economy?
2. Are there aspects about Digital Currency or Smart Contracts that cause
   you not to consider this as a future area of investment?
3. What area do you feel represents the greatest threat to your current
   business where Crypto or Payments is concerned?
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