Creativity is having fun-Albert Einstein

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creativity is
intelligence
   having fun
          -Albert Einstein

                                             @scots_creative
                                    #scottishcreativeawards

                     Deadline for entries: Friday 12 June 2015
                 Enter at: www.scottishcreativeawards.com
Scottish Creative Awards 2015
Entry Form

What are the Scottish Creative Awards?                                        What is eligible?                                                              • Visit the website www.scottishcreativeawards.com and register
The Scottish Creative Awards are the only awards in Scotland which            Work that was carried out between 18th June 2014 and 12th June 2015              your details (name, company, contact details, username and
recognises the relationship between creativity and effectiveness. The         is eligible to enter the Scottish Creative Awards.                               password creation)
awards have categories which will be judged purely on creativity and                                                                                         • Click the ‘Enter’ button on the website
also categories which will be judged on the results that your creative        Who will be judging and how does it work?                                      • Select the category you are entering from the drop down menu
work has produced.                                                            There will be two separate panels judging entries. One judging panel will      • Enter details of client, project name, creative team etc
                                                                              be known as the ‘Creative’ panel and will include well respected and           • Upload images of work (at least one image must be uploaded for use
Who can enter the Scottish Creative Awards?                                   experienced creatives from agencies outside of Scotland. This panel will         on the awards website when nominations are announced, maximum
Entries are open to all advertising agencies, design consultancies, digital   judge all entries which are not included in the ‘Creative Strategy’ section.     of 10Mb in size)
agencies, direct mail companies, production companies, marketing              The second panel will be known as the ‘Creative Strategy’ panel and            • Upload a video or audio file (if applicable – e.g. TV or Radio
agencies, PR consultancies, in-house creative teams, in-house                 will include senior marketers from clients companies. This panel will only       commercial categories & ‘Creative Strategy’ categories)
marketing teams and media buying agencies that are:                           judge the entries within the ‘Creative Strategy’ section.                      • Upload your report in pdf or word format if entering ‘Creative
Based in Scotland                                                                                                                                              Strategy’ category (maximum 10Mb in size)
OR                                                                            Entry Fee                                                                      • All entries that you upload will remain in your basket until you are
Have carried out work for a Scottish client, however, are based outside       First entry: £120+VAT                                                            ready to submit and pay
of Scotland.                                                                  Each additional entries: £65+VAT                                               • Submit and pay by credit/debit card
                                                                                                                                                             • A confirmation e-mail will be sent to the e-mail address that you
Why should I enter the Scottish Creative Awards?                              Awards Ceremony                                                                  registered with
• Highlight to clients that your creative work is the best in the country     The Scottish Creative Awards will take place at the Grand Central Hotel        • For entries that require mounted artwork or samples to be submitted,
• Demonstrate that your creative work has produced effective results          on Thursday October 8th. To book tickets contact Nikki Gillies on                send these to: Nikki Gilles, Scottish Creative Awards, Carnyx
  for your clients                                                            0141 559 6076 or email nikki.gillies@thedrum.com. The awards                     Group, 4th Floor, Mercat Building, 26 Gallowgate, Glasgow,
• Stand out from your competitors                                             will be black tie.                                                               G1 5AB. Ensure that a printed entry form is also included with entries
• Have your work judged by marketers from client companies and                                                                                                 that are sent. Entry forms can be found at the end of this pdf or online
  well respected creatives                                                    How to Enter:                                                                    at www.scottishcreativeawards.com
• Gain PR coverage                                                            • Look at the categories and decide which ones you would like to enter         • If you would like to pay be cheque, leave your submissions in your
• Give your staff the recognition they deserve                                • Ensure that the work you plan to enter conforms to the eligibility dates       online ‘Basket’ and send a cheque to the above address along with
                                                                                                                                                               details of your company name and what you are entering

                                               For more information on categories, how to enter and general enquiries                                                        Deadline for entries: Friday 12 June 2015
                                               contact Nikki Gillies on 0141 559 6076 or email: nikki.gillies@thedrum.com                                                Enter at: www.scottishcreativeawards.com
                                               Sponsorship Enquiries: lesley.grant@thedrum.com                                                                           @scots_creative #scottishcreativeawards
Scottish Creative Awards 2015
Entry Form

DIGITAL                                                           OUTDOOR                                                CRAFT
1. Website                                                        12. 6, 4 or Smaller Sheet Poster                       28. Illustration/Animation
2. Online Video/ Film                                             13. 48 or 96 Sheet Poster                              29. Typography
3. Online Campaign                                                14. Best Unusual Size/Special Build                    30. Copywriting
4. App                                                            15. Best Ad on a Mobile Medium                         31. Photography
                                                                  16. Outdoor Campaign (see category rules)              32. Art Direction
PRESS
5. Press Ad                                                       TELEVISION/CINEMA
6. Press Campaign (see category rules)                            17. TV/Cinema Commercial Under 21 Seconds              MISC
                                                                  18. TV/Cinema Commercial Over 21 Seconds               33. Ambient Media/Stunts
PRINT                                                             19. TV/Cinema Commercial £20k or less                  34. Direct Mail (see category rules)
7. Financial, Professional & Trade Advert                         20. TV/Cinema Campaign (see category rules)            35. Most Creative Use of Media
8. Public Sector Advert                                                                                                  36. Integrated Campaign (see category rules)
9. Retail Advert                                                  DESIGN
                                                                  21. Annual Report/ Publications                        CREATIVE STRATEGY
RADIO                                                             22. Corporate/Promotional Literature                   37. Advertising Strategy
10. Radio Ad                                                      23. Corporate Identity                                 38. Media Planning/Buying Strategy
11. Radio Campaign (see category rules)                           24. Packaging                                          39. Digital/Social Media Strategy
                                                                  25. Poster                                             40. Design Strategy
                                                                  26. Use of Visual Design                               41. PR Strategy/Stunt
                                                                  27. Point of Sale/ Exhibition                          42. Integrated Strategy (see category rules)

                                            For more information on categories, how to enter and general enquiries                        Deadline for entries: Friday 12 June 2015
                                            contact Nikki Gillies on 0141 559 6076 or email: nikki.gillies@thedrum.com                Enter at: www.scottishcreativeawards.com
                                            Sponsorship Enquiries: lesley.grant@thedrum.com                                           @scots_creative #scottishcreativeawards
Scottish Creative Awards 2015
Entry Form

Submission Formats                                                         Digital - Complete online entry form, upload at least one jpeg image (no   available to view. Upload report in either PDF or Word format. Pay online.
Submissions for both creative and creative strategy categories should be   more than 10Mb) of entered work, can be a screen grab. Enter URL in
entered online. The notes below will give you a better understanding of    text box and any passwords that judges may need to access website,         If you have an entry that does not quite fit with any of the formats
what should be entered in relation to different categories.                app, e-mailer or online film. Pay online.                                  listed above contact Nikki Gillies on 0141 559 6076 to discuss an
                                                                                                                                                      alternative entry format.
Press - Complete online entry form, upload at least one jpeg image (no     Craft - Complete online entry form, upload at least one jpeg image (no
more than 10Mb) and pay online. Send mounted artwork on a maximum          more than 10Mb) and pay online. Send mounted artwork on a maximum          What to Include in Your Report
size of A2 board to the address listed in ‘How to Enter’.                  size of A2 board to the address listed in ‘How to Enter’ or if relevant    • Discuss what the initial brief was from the client and the client’s
                                                                           send a sample of entered work.                                               market position before creative concept was developed
Radio - Complete online entry form, upload at least one jpeg image (no                                                                                • Detail how the concept was creative
more than 10Mb) of campaign or client/ company logo, upload radio          Design - Complete online entry form, upload at least one jpeg image        • Discuss how the creative fitted with the clients overall marketing
audio in MP3 format and upload script in PDF or Word format (no more       (no more than 10Mb) and pay online. Send mounted artwork on a                strategy
than 10Mb). Pay online.                                                    maximum size of A2 board to the address listed in ‘How to Enter’ or if     • Detail the results that were produced as a result of the creative
                                                                           relevant send a sample of entered work.                                      campaign
Television/ Cinema - Complete online entry form, upload at least one
jpeg image (no more than 10Mb) of campaign or client/ company logo,        Ambient Media/ Stunts - Complete online entry form, upload at least        Writing Your Report
supply embed code of where advert is currently available to view. Pay      one jpeg image (no more than 10Mb) and pay online. Send mounted            Please write one report for each individual entry. The main report should
online.                                                                    artwork of entry in situ on a maximum size of A2 board to the address      not exceed 1000 words and must include a brief executive summary
                                                                           listed in ‘How to Enter’                                                   Bullet points, graphs and tables can be used within report
Outdoor - Complete online entry form, upload at least one jpeg image                                                                                  Client testimonials may be included
(no more than 10Mb) and pay online. Send mounted artwork on a              Most Creative Use of Media - Complete online entry form, upload at
maximum size of A2 board to the address listed in ‘How to Enter’           least one jpeg image (no more than 10Mb) and upload 200 words brief        Submitting Your Report
                                                                           in either PDF or Word format explaining the media used and how it was      All reports have to be submitted in either Word or PDF format and
Direct Mail - Complete online entry form, upload at least one jpeg         creative. Pay online. Send mounted artwork on a maximum size of A2         uploaded through the website www.scottishcreativeawards.com.
image (no more than 10Mb) and pay online. Send mounted artwork on          board to the address listed in ‘How to Enter’                              The ‘How to Enter’ section provides more details on what to do when
a maximum size of A2 board to the address listed in ‘How to Enter’ or                                                                                 you are ready to submit.
preferably send a sample of entered work.                                  Creative Strategy - Complete online entry form, upload at least one
                                                                           jpeg image (no more than 10Mb), upload any audio files (MP3), for TV/      All entries must include at least one jpeg image of entered work.
                                                                           Cinema adverts please provide embed code of where advert is currently

                                            For more information on categories, how to enter and general enquiries                                                     Deadline for entries: Friday 12 June 2015
                                            contact Nikki Gillies on 0141 559 6076 or email: nikki.gillies@thedrum.com                                             Enter at: www.scottishcreativeawards.com
                                            Sponsorship Enquiries: lesley.grant@thedrum.com                                                                        @scots_creative #scottishcreativeawards
Scottish Creative Awards 2015
Entry Form

Category Rules                                                      GENERAL RULES
• Press, TV, online, radio and outdoor Campaign – A campaign must   • All work entered into Creative categories must have been published,      • The judges reserve the right to re-allocate entries that in their view are
  be made up of between 2 and 6 executions                            broadcast, mailed, displayed or have went live between 18th June           incorrectly entered
• Direct Mail can include both advertising and design work            2014 and 12th June 2015                                                  • The organisers reserve the right to verify that all entries have been
• An integrated campaign must include at least 2 executions         • All submission must be completed online (even if sending physical          commercially produced for a client. Proof of publication or
                                                                      entries)                                                                   transmission may be requested.
                                                                    • Judging will be anonymous so please ensure no company branding is        • No feedback will be given regarding judges decisions
                                                                      on entries unless essential (e.g self-promotion or entering as an in-    • Judges decision is final
                                                                      house team)                                                              • Entries cannot be returned
                                                                    • Work entered into more than one category must be treated as a            • The organisers will not accept responsibility for loss or damage of
                                                                      separate entry and a fee will apply                                        entries however every care will be taken in the storage of entries
                                                                    • All entries must be supplied in the specification stated in submission   • All entries submitted should conform to the British Codes of
                                                                      formats                                                                    Advertising and Sales Promotion. Any entry that has a complaint
                                                                    • All physical entries that are being sent to the Glasgow postal address     upheld against it by the ASA will be disqualified.
                                                                      must include a printed entry form

                                          For more information on categories, how to enter and general enquiries                                                Deadline for entries: Friday 12 June 2015
                                          contact Nikki Gillies on 0141 559 6076 or email: nikki.gillies@thedrum.com                                        Enter at: www.scottishcreativeawards.com
                                          Sponsorship Enquiries: lesley.grant@thedrum.com                                                                   @scots_creative #scottishcreativeawards
Scottish Creative Awards 2015
Entry Form

To be completed for each piece of work entered (photocopies are                 Please tick this box to confirm you have submitted and paid for your entries online and this work has to be put forward to the judging panel
acceptable). All information given may be published therefore please
state clearly.
                                                                          *Submitting Company:
Please tick this box to confirm you have submitted and paid for your
entries online and this work has to be put forward to the judging panel   *Category Number:

*these sections must be completed                                         *Category Name:

                                                                          *Client:

                                                                          Clients Name and Email:

                                                                          *Title of entry:

                                                                          URL/embed code(s):

                                              For more information on categories, how to enter and general enquiries                                                   Deadline for entries: Friday 12 June 2015
                                              contact Nikki Gillies on 0141 559 6076 or email: nikki.gillies@thedrum.com                                           Enter at: www.scottishcreativeawards.com
                                              Sponsorship Enquiries: lesley.grant@thedrum.com                                                                      @scots_creative #scottishcreativeawards
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