Creativity is having fun-Albert Einstein
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creativity is intelligence having fun -Albert Einstein @scots_creative #scottishcreativeawards Deadline for entries: Friday 12 June 2015 Enter at: www.scottishcreativeawards.com
Scottish Creative Awards 2015 Entry Form What are the Scottish Creative Awards? What is eligible? • Visit the website www.scottishcreativeawards.com and register The Scottish Creative Awards are the only awards in Scotland which Work that was carried out between 18th June 2014 and 12th June 2015 your details (name, company, contact details, username and recognises the relationship between creativity and effectiveness. The is eligible to enter the Scottish Creative Awards. password creation) awards have categories which will be judged purely on creativity and • Click the ‘Enter’ button on the website also categories which will be judged on the results that your creative Who will be judging and how does it work? • Select the category you are entering from the drop down menu work has produced. There will be two separate panels judging entries. One judging panel will • Enter details of client, project name, creative team etc be known as the ‘Creative’ panel and will include well respected and • Upload images of work (at least one image must be uploaded for use Who can enter the Scottish Creative Awards? experienced creatives from agencies outside of Scotland. This panel will on the awards website when nominations are announced, maximum Entries are open to all advertising agencies, design consultancies, digital judge all entries which are not included in the ‘Creative Strategy’ section. of 10Mb in size) agencies, direct mail companies, production companies, marketing The second panel will be known as the ‘Creative Strategy’ panel and • Upload a video or audio file (if applicable – e.g. TV or Radio agencies, PR consultancies, in-house creative teams, in-house will include senior marketers from clients companies. This panel will only commercial categories & ‘Creative Strategy’ categories) marketing teams and media buying agencies that are: judge the entries within the ‘Creative Strategy’ section. • Upload your report in pdf or word format if entering ‘Creative Based in Scotland Strategy’ category (maximum 10Mb in size) OR Entry Fee • All entries that you upload will remain in your basket until you are Have carried out work for a Scottish client, however, are based outside First entry: £120+VAT ready to submit and pay of Scotland. Each additional entries: £65+VAT • Submit and pay by credit/debit card • A confirmation e-mail will be sent to the e-mail address that you Why should I enter the Scottish Creative Awards? Awards Ceremony registered with • Highlight to clients that your creative work is the best in the country The Scottish Creative Awards will take place at the Grand Central Hotel • For entries that require mounted artwork or samples to be submitted, • Demonstrate that your creative work has produced effective results on Thursday October 8th. To book tickets contact Nikki Gillies on send these to: Nikki Gilles, Scottish Creative Awards, Carnyx for your clients 0141 559 6076 or email nikki.gillies@thedrum.com. The awards Group, 4th Floor, Mercat Building, 26 Gallowgate, Glasgow, • Stand out from your competitors will be black tie. G1 5AB. Ensure that a printed entry form is also included with entries • Have your work judged by marketers from client companies and that are sent. Entry forms can be found at the end of this pdf or online well respected creatives How to Enter: at www.scottishcreativeawards.com • Gain PR coverage • Look at the categories and decide which ones you would like to enter • If you would like to pay be cheque, leave your submissions in your • Give your staff the recognition they deserve • Ensure that the work you plan to enter conforms to the eligibility dates online ‘Basket’ and send a cheque to the above address along with details of your company name and what you are entering For more information on categories, how to enter and general enquiries Deadline for entries: Friday 12 June 2015 contact Nikki Gillies on 0141 559 6076 or email: nikki.gillies@thedrum.com Enter at: www.scottishcreativeawards.com Sponsorship Enquiries: lesley.grant@thedrum.com @scots_creative #scottishcreativeawards
Scottish Creative Awards 2015 Entry Form DIGITAL OUTDOOR CRAFT 1. Website 12. 6, 4 or Smaller Sheet Poster 28. Illustration/Animation 2. Online Video/ Film 13. 48 or 96 Sheet Poster 29. Typography 3. Online Campaign 14. Best Unusual Size/Special Build 30. Copywriting 4. App 15. Best Ad on a Mobile Medium 31. Photography 16. Outdoor Campaign (see category rules) 32. Art Direction PRESS 5. Press Ad TELEVISION/CINEMA 6. Press Campaign (see category rules) 17. TV/Cinema Commercial Under 21 Seconds MISC 18. TV/Cinema Commercial Over 21 Seconds 33. Ambient Media/Stunts PRINT 19. TV/Cinema Commercial £20k or less 34. Direct Mail (see category rules) 7. Financial, Professional & Trade Advert 20. TV/Cinema Campaign (see category rules) 35. Most Creative Use of Media 8. Public Sector Advert 36. Integrated Campaign (see category rules) 9. Retail Advert DESIGN 21. Annual Report/ Publications CREATIVE STRATEGY RADIO 22. Corporate/Promotional Literature 37. Advertising Strategy 10. Radio Ad 23. Corporate Identity 38. Media Planning/Buying Strategy 11. Radio Campaign (see category rules) 24. Packaging 39. Digital/Social Media Strategy 25. Poster 40. Design Strategy 26. Use of Visual Design 41. PR Strategy/Stunt 27. Point of Sale/ Exhibition 42. Integrated Strategy (see category rules) For more information on categories, how to enter and general enquiries Deadline for entries: Friday 12 June 2015 contact Nikki Gillies on 0141 559 6076 or email: nikki.gillies@thedrum.com Enter at: www.scottishcreativeawards.com Sponsorship Enquiries: lesley.grant@thedrum.com @scots_creative #scottishcreativeawards
Scottish Creative Awards 2015 Entry Form Submission Formats Digital - Complete online entry form, upload at least one jpeg image (no available to view. Upload report in either PDF or Word format. Pay online. Submissions for both creative and creative strategy categories should be more than 10Mb) of entered work, can be a screen grab. Enter URL in entered online. The notes below will give you a better understanding of text box and any passwords that judges may need to access website, If you have an entry that does not quite fit with any of the formats what should be entered in relation to different categories. app, e-mailer or online film. Pay online. listed above contact Nikki Gillies on 0141 559 6076 to discuss an alternative entry format. Press - Complete online entry form, upload at least one jpeg image (no Craft - Complete online entry form, upload at least one jpeg image (no more than 10Mb) and pay online. Send mounted artwork on a maximum more than 10Mb) and pay online. Send mounted artwork on a maximum What to Include in Your Report size of A2 board to the address listed in ‘How to Enter’. size of A2 board to the address listed in ‘How to Enter’ or if relevant • Discuss what the initial brief was from the client and the client’s send a sample of entered work. market position before creative concept was developed Radio - Complete online entry form, upload at least one jpeg image (no • Detail how the concept was creative more than 10Mb) of campaign or client/ company logo, upload radio Design - Complete online entry form, upload at least one jpeg image • Discuss how the creative fitted with the clients overall marketing audio in MP3 format and upload script in PDF or Word format (no more (no more than 10Mb) and pay online. Send mounted artwork on a strategy than 10Mb). Pay online. maximum size of A2 board to the address listed in ‘How to Enter’ or if • Detail the results that were produced as a result of the creative relevant send a sample of entered work. campaign Television/ Cinema - Complete online entry form, upload at least one jpeg image (no more than 10Mb) of campaign or client/ company logo, Ambient Media/ Stunts - Complete online entry form, upload at least Writing Your Report supply embed code of where advert is currently available to view. Pay one jpeg image (no more than 10Mb) and pay online. Send mounted Please write one report for each individual entry. The main report should online. artwork of entry in situ on a maximum size of A2 board to the address not exceed 1000 words and must include a brief executive summary listed in ‘How to Enter’ Bullet points, graphs and tables can be used within report Outdoor - Complete online entry form, upload at least one jpeg image Client testimonials may be included (no more than 10Mb) and pay online. Send mounted artwork on a Most Creative Use of Media - Complete online entry form, upload at maximum size of A2 board to the address listed in ‘How to Enter’ least one jpeg image (no more than 10Mb) and upload 200 words brief Submitting Your Report in either PDF or Word format explaining the media used and how it was All reports have to be submitted in either Word or PDF format and Direct Mail - Complete online entry form, upload at least one jpeg creative. Pay online. Send mounted artwork on a maximum size of A2 uploaded through the website www.scottishcreativeawards.com. image (no more than 10Mb) and pay online. Send mounted artwork on board to the address listed in ‘How to Enter’ The ‘How to Enter’ section provides more details on what to do when a maximum size of A2 board to the address listed in ‘How to Enter’ or you are ready to submit. preferably send a sample of entered work. Creative Strategy - Complete online entry form, upload at least one jpeg image (no more than 10Mb), upload any audio files (MP3), for TV/ All entries must include at least one jpeg image of entered work. Cinema adverts please provide embed code of where advert is currently For more information on categories, how to enter and general enquiries Deadline for entries: Friday 12 June 2015 contact Nikki Gillies on 0141 559 6076 or email: nikki.gillies@thedrum.com Enter at: www.scottishcreativeawards.com Sponsorship Enquiries: lesley.grant@thedrum.com @scots_creative #scottishcreativeawards
Scottish Creative Awards 2015 Entry Form Category Rules GENERAL RULES • Press, TV, online, radio and outdoor Campaign – A campaign must • All work entered into Creative categories must have been published, • The judges reserve the right to re-allocate entries that in their view are be made up of between 2 and 6 executions broadcast, mailed, displayed or have went live between 18th June incorrectly entered • Direct Mail can include both advertising and design work 2014 and 12th June 2015 • The organisers reserve the right to verify that all entries have been • An integrated campaign must include at least 2 executions • All submission must be completed online (even if sending physical commercially produced for a client. Proof of publication or entries) transmission may be requested. • Judging will be anonymous so please ensure no company branding is • No feedback will be given regarding judges decisions on entries unless essential (e.g self-promotion or entering as an in- • Judges decision is final house team) • Entries cannot be returned • Work entered into more than one category must be treated as a • The organisers will not accept responsibility for loss or damage of separate entry and a fee will apply entries however every care will be taken in the storage of entries • All entries must be supplied in the specification stated in submission • All entries submitted should conform to the British Codes of formats Advertising and Sales Promotion. Any entry that has a complaint • All physical entries that are being sent to the Glasgow postal address upheld against it by the ASA will be disqualified. must include a printed entry form For more information on categories, how to enter and general enquiries Deadline for entries: Friday 12 June 2015 contact Nikki Gillies on 0141 559 6076 or email: nikki.gillies@thedrum.com Enter at: www.scottishcreativeawards.com Sponsorship Enquiries: lesley.grant@thedrum.com @scots_creative #scottishcreativeawards
Scottish Creative Awards 2015 Entry Form To be completed for each piece of work entered (photocopies are Please tick this box to confirm you have submitted and paid for your entries online and this work has to be put forward to the judging panel acceptable). All information given may be published therefore please state clearly. *Submitting Company: Please tick this box to confirm you have submitted and paid for your entries online and this work has to be put forward to the judging panel *Category Number: *these sections must be completed *Category Name: *Client: Clients Name and Email: *Title of entry: URL/embed code(s): For more information on categories, how to enter and general enquiries Deadline for entries: Friday 12 June 2015 contact Nikki Gillies on 0141 559 6076 or email: nikki.gillies@thedrum.com Enter at: www.scottishcreativeawards.com Sponsorship Enquiries: lesley.grant@thedrum.com @scots_creative #scottishcreativeawards
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