DUTCH CREATIVITY AWARDS 2020 ENTRY GUIDE - ADCN
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DUTCH CREATIVITY AWARDS 2020 ENTRY GUIDE KEY DATES Open for Entries: 7 January 2020 Entry Deadline: 14 February 2020 Extended Entry Deadline: 21 February 2020 (+25% fee) Nominations Announcements: 7-9 April 2020 Nominations Expo: 11-13 May 2020 Awards Show: 14 May 2020 Winners Announcements: 15 May 2020
CONTENTS
INTRODUCTION 3 CRAFT CATEGORIES 15
Animation & Motion
ENTRY PROCESS 5 Art Direction
Cinematography
ELIGIBILITY 6 Digital
Editing
ENTRY RULES 8 Film Direction
Illustration
ENTRY FEES 11 Music
Photography
ADVERTISING CATEGORIES 13 Sound
Activation & Experience Strategy
Digital Typography
Direct Visual Effects
Entertainment Writing
Film Young Directors
Integrated
Media NEXT CATEGORIES 17
Outdoor Business
PR Culture
Print Impact
Radio & Audio Innovation
Social & Influencer Side-Project
Talent
DESIGN CATEGORIES 14
Brand ENTRY SPECIFICATIONS 19
Editorial
E-commerce & Website JUDGING 36
Experience & Game
Graphic TERMS & CONDITIONS 38
Mobile & Wearable
Packaging & Product CONTACT ADCN 41
Spatial3 INTRODUCTION Welcome to the Dutch Creativity Awards 2020. In this guide you will find all the information that you require for entering the Awards, including categories, key dates, entry fees and submission formats. Since 1966, ADCN’s Dutch Creativity Awards – the iconic Lamps – celebrate the very best creative ideas and craftsmanship in commercial communications with the Advertising, Design and Craft Awards. Since 2018, the Next Awards present the very best ‘next-generation’ creativity: the people, ideas and innovations that have a positive impact on business, culture and society and the talent and projects shaping the future of the Dutch creative industries. The Lamps celebrate the power of human imagination in a world screaming for creativity. From legendary designers like Dick Bruna and Irma Boom to contemporary innovators like MediaMonks and Momkai, they have all won the Lamp in honor of their creative excellence. ADCN’s goal is to unite all types of creative work in one educational and festival platform, to foster learning and connections both within and between all creative disciplines. Join us in curating and rewarding the best Dutch creativity that is ‘human made’. WHAT’S NEW IN 2020? - Small changes to various Advertising and Design categories, reflecting the latest industry developments. - The launch of the Young Directors Award in Craft, rewarding the best talent in film craft. - The Future Jury, next to the Professional and Members Jury. The Future Jury will be composed of the best talent from leading creative schools. - The Nominations Expo – a three-day exhibition of all the nominated work at Westergas in Amsterdam – free for all entrants. - The Awards Show will be held during the new Dutch Creativity Week at Westergas in Amsterdam. - More PR and publications for nominated and winning work – through ADCN and partner media channels – visible to the creative industry, clients and the public. - A complimentary ADCN 2020 membership for 1 creative talent (new member, < 25 years) for each entrant company.
4 The spirit and goal of the Dutch Creativity Awards is to educate and inspire each other towards higher levels of creativity and impact. By entering the Awards, you will not only reward yourself, your team or company for all your work in 2019. By sharing and presenting your ideas, craftsmanship and the learnings behind your projects, you will empower the entire Dutch creative community and have the opportunity to win a Lamp. We encourage you to read the guide very carefully before entering your work. If you have any questions, please let us know via awards@adcn.nl. On behalf of the ADCN Board and Team, I’d like to take this opportunity to wish you the best of luck with your entries. We hope to see you in May 2019 during the Nominations Expo and Awards Show. Dinesh Sonak Managing Director ADCN | Club for Creativity
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ENTRY PROCESS
1 Go to adcn.awardsplatform.com
2 Login with your account or register to create a new account.
3 Prepare your entry by reading this Entry Guide and checking the
eligibility, entry rules, entry fees, categories and entry specifications.
To start your entry, go through the following steps.
4 Choose the award type (Advertising, Design, Craft or Next).
5 Choose a category (e.g. Activation in Advertising or Brand in Design)
and choose single or multiple entry.
6 Create a title for your entry/project and write a project summary.
7 Upload your files.
8 Add the supporting information and credits.
9 Push the “Save + Close” button to complete your payment and
entry, or push “Save + Next” to create another entry.
10 Submit your contact details.
11 Complete your payment.
12 Send your physical work to ADCN (compulsory for some
categories only).
For more detailed information about each step in the process,
please read the Entry Guide.6 ELIGIBILITY Please make sure that your work is eligible to enter the Dutch Creativity Awards 2020 prior to creating an entry. ELIGIBLE WORK (ADVERTISING, DESIGN & CRAFT CATEGORIES) To be eligible work must be: — Commercially released between 1 January 2019 and 14 February 2020. — Either produced in response to a genuine brief from a client or signed off/approved by a client. — Made available to the public through legal mediums. — Approved and paid for by the client. Work is also eligible in the cases below and given the following conditions: — If work was done pro bono for a charity. The charity must have approved the work to run. — If the entrant company is also the client for the work, which falls into one of these two categories: 1. Self-promotion – self-promotional work is eligible only if it was released commercially and made available to potential customers. 2. In-house creation and production – business owners can enter work that was created and produced in-house and made available commercially. — If the work was released for the first time before 1 January 2019 it is eligible only under one of these two conditions: 1. The majority of the work was launched between 1 January 2019 and 14 February 2020. 2. The work has been changed or updated and re-launched representing a significant creative development between 1 January 2019 and 14 February 2020. INELIGIBLE WORK — Work created or produced for or with ADCN. — Work adapted from foreign work. — Prototypes that have not been commercially released within the eligibility period. — Concepts or work created only for the purpose of entering competitions. — Work created by another party into the same category. — Work entered into the ADCN Awards in a previous year. OTHER ELIGIBILITY RULES — Work should be created or crafted by a company registered or based in the Netherlands. This should be visible in the credits for ‘concept’ and/or ‘craft’. In the case of collaborations between Dutch and foreign companies, the ‘concept’ or ‘craft’ should be at least made for 50% by the Dutch company. — Work created for international clients or released internationally is eligible. — Work created or crafted by foreign companies for Dutch clients is not eligible.
7 — In the event that a jury questions the eligibility of an entry, ADCN may ask you to provide further documentary evidence to demonstrate the work is eligible. The ADCN Board has the right to disqualify an entry from the awards. EXCEPTIONS NEXT CATEGORIES Exceptions apply to the following Next categories: — Culture, for which separate entry rules apply. Work in the Culture category is selected by jury invitation only and cannot be entered. — Impact, for which any type of organization can enter any type of project. The Impact category is for everyone who believes in the power of creativity to change the world, whether you’re a brand, NGO, start-up, entrepreneur, agency, social enterprise or aspiring innovator. ADCN accepts any campaign, project, product or initiative that seeks to have a positive impact on the world through creativity. The work or project should be launched between 1 January 2019 and 14 February 2020. — Side-Project, which is for anyone (individuals, teams) running an independently owned side-project whilst holding full-time employment or being a full-time entrepreneur in the creative industry. ADCN accepts any kind of creative project or work, launched between 1 January 2019 and 14 February 2020. — Talent. In the Talent category, students and professionals (with a maximum of three years of work experience in the creative industry) who live, work and/or study in the Netherlands are qualified to participate. There is no age limit. Talent is required to enter a portfolio of three different projects, at least one of which is commercial/ commissioned work (based on a briefing) and two of which can be personal work (e.g. self-initiated projects, portfolio pieces). The work should be completed (if non commercial) or released (if commercial) after 1 January 2019. For commercial pieces, you must submit the final version of the work as it was released to the public. Each individual project should be submitted as Advertising, Design, Craft or Next project (in the entry system) and be relevant to those categories. For the Next categories Business and Innovation there are no exceptions, i.e. the eligibility rules for the Advertising, Design and Craft categories also apply to Business and Innovation.
8 ENTRY RULES BEFORE YOU ENTER If your work is eligible, you should consider the following entry rules prior to entering the Dutch Creativity Awards online. SUBMISSION OF ENTRIES Work must be: — Submitted as it was originally released – only make alterations to the work if this is to meet the material requirements detailed in the entry guide. — Submitted in its original language – for non-English work (including Dutch work), please provide a translation. — Submitted without the names of people or companies involved in the creation of the work anywhere (visibly) in the work itself, or in file names. If these names appear in any deliverables, we will ask you to change this. This is to ensure that work is judged anonymously and fairly. COLLABORATIONS If the entrant has collaborated on a piece of work with any other entity or person, it is the entrant’s responsibility to ensure that the entry is only submitted by one of the collaborating parties who will be the designated entrant and will be responsible for administering all aspects of the entry. Two different entrants cannot enter the same work in the same category. In case of duplicate entries, we will only accept the entry that was paid first. CLIENTS Clients can enter work created or crafted for them either internally or by an external agency (as long as it has not been entered by the external agency in the same category). CATEGORIES The full list of categories is included in this Entry Guide. You may enter the same project into a maximum of 6 categories (across Advertising, Design, Craft and Next, as a single or multiple execution), between different entrant companies. Please ensure that your entry (especially supporting information) fits the selected category (definition) and its judging criteria. ADCN reserves the right to move entries to more appropriate categories if deemed in ADCN’s sole discretion as necessary. Such action may be taken without informing the Entrant. However, it is not the responsibility of ADCN to amend entries or move them to different categories if they have been entered incorrectly. Entrants will not be allowed to move entries between categories during judging.
9 SINGLE & MULTIPLE Our submission formats fall into two areas: Single & Multiple. Single means a single execution in a category only (e.g. one billboard in outdoor advertising or one poster in graphic design. Multiple is a campaign or range with multiple executions in the same project (e.g. packaging design portfolio, series of different photographs within the same campaign). ENTRY SPECIFICATIONS Please take a moment to look through all of our entry formats and their specifications. The specifications for file uploads may vary per category. We will not accept any other entry formats than listed and will be in touch if incorrect formats have been submitted. Each entry requires you to upload a still image of the work and for each entry you will be able to submit additional images, videos, audio files, URLs and/or physical work. Additionally you need to provide supporting information and credits. Choose your provided media and information carefully and submit as much as needed for the judges to understand your work but not more. SUPPORTING INFORMATION It is very important that the entrant provides the right information as the judges will refer to these during the judging process and ADCN can call upon this information at any point. CREDITS Entrants are responsible for making sure that the credits that are submitted by the deadline are correct and accurately reflect the roles of the individuals and companies responsible for that awarded entry, including the credits of freelance creative professionals. In the entry system, you should first list the main credits including the project title and creative, craft and client companies. Second, you list all other relevant credits (for each individual discipline and stakeholder in the project). The information on the entry form will be regarded as the final copy for all online and offline presentations and publications. ADCN reserves the right to make corrections and to decide which information is presented and published. Once the entrant has confirmed the credits, they cannot, other than in exceptional circumstances and at ADCN’s absolute discretion, be changed. It is essential that ADCN is informed if the main submission contact person changes. It is the entrant’s responsibility to ensure the accuracy of all information supplied especially for updated contact details.
10 ALTERATIONS Such permitted alterations may include resizing print advertising and dubbing non- English film entries with translated voice-overs. Alterations to colors, artwork or copy are not permitted in any circumstance. LANGUAGE & TRANSLATIONS All work that has been issued to the public in a language other than English is eligible for entry, but a translation must be supplied in the form of subtitles, dubbing, narration, translation of radio script or printed translation following category requirements. Translations provided in a format other than those listed are not permitted and may result in entries being disqualified. Exception. For the category Craft – Writing translations are not applicable as all entries must be originally released in Dutch or English. BREACHING THE RULES OF ENTRY In the event that a jury queries the eligibility of an entry, we will ask you to provide further documentary evidence to demonstrate the work is eligible. If ADCN establishes that an entrant has broken the awards rules, the offending entry will be immediately suspended from the awards and referred to the ADCN Board. The ADCN Board has the right to disqualify an entrant or entry from the awards. CASE FILMS You can upload a presentation (case) film that is under 2 minutes. This should demonstrate the overall highlights of the project and be specific to the category. It should summarize your work. — Emphasize the creative idea and its relevance to the audience. — Judges will stop case films that are longer than 2 minutes. — Ensure the presentation film narration is in English. — Do not use your company logo or branding anywhere in the film. PHYSICAL ENTRY MATERIALS Physical entry materials have to get to ADCN by 28 February 2020. Our address is: ADCN, Polonceaukade 17, 1014 DA Amsterdam, the Netherlands. All physical entries become property of ADCN and will not be returned (unless at the request of the entrant company, see Terms & Conditions). REJECTION Entries that do not meet the entry rules and requirements may be rejected.
11 ENTRY FEES ADVERTISING, DESIGN & CRAFT CATEGORIES Single entry Multiple entry €249 €399 Surcharge A surcharge of 25% (per entry) applies to all entries in the Advertising, Design and Craft categories received after the deadline of 14 February 2020. NEXT CATEGORIES Single entry Multiple entry Business €249 n/a Culture n/a n/a Impact €25 €25 Innovation €249 €399 Side-Project €25 €25 Talent n/a €25 All prices are excl. VAT (21%). Prices apply to each individual entry in all categories. DISCOUNTS ADCN’s goal is to make participation in the Dutch Creativity Awards accessible for everybody in the creative industry. We offer discounts to the following companies and organizations: Who Discount Code Freelance creative professionals 50% per entry FREELANCE2020 New company 50% per entry NEW2020 (registered after 1 January 2019) Small company (max. 3 people) 50% per entry SMALL2020
12 Discount rules — Discounts are valid for all categories except the following Next categories: Culture, Impact, Side-Project, Talent. — Only one discount per entry is allowed. — Discounts apply to the total amount per entry. — ADCN may request proof for the appropriate use of discount codes with a Chamber of Commerce extract. YOUNG DIRECTORS (CRAFT) The entry fee for the new Young Directors category in Craft is Euro 25, thanks to the kind support of Videoland Academy, founding partner of the Young Directors Award. PAYMENT You can pay via iDEAL, credit card or bank transfer. Payment by iDEAL and credit card must be completed online in order to complete your entry. A small service fee applies to credit card payments (2,95%, charged by the credit card company). Payment of your entry fee(s) via a bank transfer must be completed within three days following the completion of your online entry and must be received by ADCN no later than the respective entry deadlines (14 and 21 February 2020). An entry is not considered to be an entry by ADCN until full payment is received. Work that has not been paid for will not be submitted for judging. ADCN reserves the right to withdraw entries for which the full payment of the entry fee has not been received in time. The entry platform will automatically generate your entry fees and invoice upon completion of your entries (and application of discount codes). Entrants are to ensure that all shipping costs are fully paid before (physical) items arrive at ADCN. ADCN cannot be held responsible for items damaged or lost in transit. SINGLE AND MULTIPLE ENTRY The single price is for one execution of the creative work that is entered and judged in isolation. If you are entering multiple executions - for example, an advertising campaign or a series of designs to be judged altogether, then the multiple entry (fee) will apply. In some categories, only a single or multiple entry is possible. WHERE DOES YOUR MONEY GO? ADCN is a non-profit organization. Your entry fees help fund ADCN’s educational mission and activities, including the Dutch Creativity Awards, Dutch Creativity Festival and related programs (events and content). ADCN’s goal is to reward all entrant companies in the Awards program through inspiration, education, and the promotion of your work..
13 CATEGORIES ADVERTISING ACTIVATION & EXPERIENCE Experience-led activation and interaction between consumers and brands such as stunts, sampling, competitions, exhibitions, guerilla marketing, live events, exhibitions, retail promotions, in-store activations and pop-up shops for brands. Including activities designed to create immediate activation and/or offer for the sales of a product or service. DIGITAL Marketing communications (e.g. campaigns, banners, pop-ups, video ads, pre-rolls, takeovers, competitions, Google Adwords) created primarily for digital platforms/ media, including websites and display advertising. Offline parts are accepted if they work with the digital components. Also including branded apps & games (that are branded or have a commercial component but are not the main business app of a product or service), as well as in-game advertising within computer, video, online or mobile games (e.g. in-game billboards, gamification components, product placement that are part of the game narrative, selective ads, incentivised ads). DIRECT Direct marketing designed to elicit a direct response or call-to-action and/or targets a specific audience, including direct mail and digital mailings. ENTERTAINMENT Entertainment where a brand is an integral feature of the story or experience, and creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture, including e.g. music videos, games, series and documentaries. FILM Moving image communications (e.g. commercials) created for TV and cinema screens. INTEGRATED Campaigns where a central idea connects across a variety of media or platforms. Entries in this category must show that multiple types of media were used in the campaign. Entrants will be judged on how successfully they have integrated the chosen media throughout the campaign, and must demonstrate how well the different types complement and build on each other to communicate the brand’s message.
14 MEDIA Creative use of media, both traditional media channels and innovative, non-traditional media. OUTDOOR Poster advertising and innovative out of home campaigns or experiences, including interactive and digital poster sites. PR Strategies, ideas and marketing solutions that use PR as creative tool. The work should show how, rooted in earned, it has influenced opinion and driven business, societal, and/or cultural change. That is, work with storytelling at its core, which established, protected and enhanced reputation and business of an organisation or brand. PRINT Advertising for print media, e.g. newspapers and magazines. RADIO Radio advertising, branded audio content and podcasts. SOCIAL & INFLUENCER Brand-led content & posts primarily created for social media platforms as well as social campaigns & content enhanced through the use of social influencers and content creators. DESIGN BRAND Design of individual brand elements and entire brand identities, including logos, brand expressions, campaign branding & identity (e.g. print media, digital platforms, and moving image). EDITORIAL Design of publications e.g. books, magazines, and newspapers (digital and print formats). Includes the design of covers, sections, and supplements. E-COMMERCE & WEBSITE Design of digital platforms that define the interaction between people and a brand or organization. Including websites, e-commerce platforms, loyalty platforms, service platforms. EXPERIENCE & GAME Design of digital brand experiences, including installations, immersive websites, games.
15 GRAPHIC Commercial visual design for all platforms. Including e.g. posters, point of sale materials, wayfinding, catalogs, brochures, reports, data visualization, presentations, stationery, direct mail, applied print graphics and graphic design for websites and mobile. MOBILE & WEARABLE Design of human-friendly digital products and services, including utility apps, connected and wearable devices. PACKAGING & PRODUCT Design of individual and ranges of packaging and physical commercial products.. SPATIAL Design of permanent and temporary physical environments or installations that enhance the (customer/brand) experience. Including e.g. exhibition design, installation design, hospitality and workplace interiors, retail design (and pop-up shops), set & stage design, trade show & exposition design, design for public spaces. CRAFT ANIMATION & MOTION Celebrating exceptionally crafted animation and motion for advertising and design projects, where the craft brings a creative idea to life. The talent of the artist is evalua- ted in the creation of characters, elements or actions that provide the motion sensati- on and have been produced in 2D, 3D, Motion Graphics or Stop Motion. ART DIRECTION Celebrating exceptional art direction - the overall design, visual style, and direction of advertising and design projects. CINEMATOGRAPHY Celebrating exceptionally crafted cinematography, for advertising and design projects, where the craft brings a creative idea to life. Judges will evaluate the cinematographer (Director of Photography) skills in the technique and the construction of a unique visual style, involving aspects such as artistic choices, camerawork, cinematic techniques, shot composition, lighting, settings, textures, among others. DIGITAL Entries will need to demonstrate exceptional form and function in a digital context. That is, work with flawless design, masterful execution and outstanding user experience created for all digital environments. Criteria considered during judging will predomi- nantly be the execution and experience. There is no overall limit to how many times the same piece of work can be entered into Digital Craft.
16 EDITING Celebrating exceptionally crafted editing, for advertising and design projects, where the craft brings a creative idea to life. The jury will evaluate the technical and creative success of the edit. All aspects of the film’s edit will be considered, including timing, pace, visual dynamics, dialogue dynamics, sound integration, and overall storytelling. FILM DIRECTION Celebrating an exceptionally crafted film direction, for advertising and design pro- jects, where the craft brings a creative idea to life. The jury will evaluate the storytel- ling and filmmaking skills of the director, including the vision and achievement of the direction, the script, casting, production design, and remaining film-related aspects. ILLUSTRATION Celebrating exceptionally crafted illustration, for commercial advertising and design projects as well as commissioned illustration for digital/print media, where the craft brings a creative idea to life. MUSIC Celebrating exceptionally crafted music for advertising and design projects, where the craft brings a creative idea to life. Including 1. original compositions, 2. creative use of existing music and 3. adapted music (re-recorded or remixed version of an existing piece of music). PHOTOGRAPHY Celebrating exceptionally crafted photography, for advertising and design projects as well as commissioned photography for digital/print media, where the craft brings a creative idea to life. SOUND Celebrating exceptionally crafted sound design, for advertising and design projects, where the craft brings a creative idea to life. Including the creation and the artistic use of sound effects, human or computer generated voices and/or elements of music as well as sonic branding (e.g. sound logos, jingles (-packages), channel identities, acoustic installations for brands and products as well acoustic brand identities). STRATEGY Recognises strategy as a creative craft, celebrating the strategic thinking behind outstanding advertising and design ideas, showcasing how strategic planning can redefine a brand, reinvent its business and influence consumers or wider culture. The jury rewards 1. analysis - exceptional interpretation of the business/brand challenge, 2. strategy - breakthrough research, thinking and problem-solving that led to a compelling insight and creative strategy, and 3. case writing - excellent case writing, creating a coherent argument from problem, to insight, to strategy and idea/solution.
17 TYPOGRAPHY Celebrating exceptionally crafted typography, for advertising and design projects as well as commissioned typography for digital/print media, where the craft brings a creative idea to life. VISUAL EFFECTS Celebrating exceptionally crafted visual effects, for advertising and design projects, where the craft brings a creative idea to life. Including color grading, special effects, compositing, and CG elements. WRITING Copywriting that is integral to a piece of advertising or design, for work originally released in Dutch or English. YOUNG DIRECTORS The Young Directors Award celebrates the creativity and craftsmanship of young talented film directors (students and recent graduates with max. 3 years professional experience) in advertising and design. The Jury will evaluate the storytelling and filmmaking skills of the director, including the vision and achievement of the direction, the script, casting, production design, and remaining film-related aspects. The role of the director in the process will be taken into account. You should enter 1 piece of commissioned work (max. 4 minutes, no music videos or short films) as well as a short description of your role as a director. NEXT BUSINESS Creative ideas or solutions (e.g. products, services) that create value beyond brands and communications at a business level by disrupting and transforming business models, processes, categories or an industry in the long term. CULTURE A curated selection of creative projects (and experiments, inventions, innovations) that define visionary, avant-garde and impactful creativity in culture. Projects will be curated, selected and judged by the jury from all disciplines across the creative and cultural industry - outside advertising and design (commercial communications). This category is by invitation only in 2019, and is not open for entries. IMPACT Creative communications, solutions or initiatives that create a positive impact on society. The projects can be both commercial and non-commercial. We seek to identify and celebrate great, transformative, creative ideas that have had real impact and, ultimately, contribute towards a better, fairer and more sustainable future for all, e.g. through or for education, civic engagement, healthcare,
18 humanitarian aid, smart living, environmental sustainability, diversity and equality, and financial empowerment. This category is for everyone who believes in the power of creativity to change the world, whether you‘re a brand, NGO, start-up, entrepreneur, agency, social enterprise, maker, artist or aspiring innovator. INNOVATION Creative use of data and technology. Data-driven and/or tech-enabled creativity and problem-solving applied to drive a brand or business, celebrating the interplay of ideas and data (through e.g. data visualization, data storytelling) and/or technology (e.g. voice, AR, VR). Entries will need to demonstrate how the work was enhanced or driven by the creative use, interpretation, or application of data or tech at the core of the idea. Standalone technological solutions including tools, products, models, and platforms will also be recognized, as well as marketing communications driven by the creative/smart use of data. Technology entered may be at prototype / pre-production stage. SIDE-PROJECT Self-initiated, non-commissioned creative side projects (in any type or form) by creative professionals and teams. The project was started on your own initiative (without a client or brief), outside your day job, and developed from a (shared) passion or general interest. Entries in this category cannot be entered in other categories. The nature of the project can be experimental and both commercial and non-commercial. TALENT Creative work by students and new talent in any discipline. You have a maximum of three years of work experience as a creative professional or craft maker in advertising or design. You should enter three different pieces of work from your portfolio, which you can enter in or across the Advertising, Design, Craft and Next categories. At least one project should be based on a (commercial) briefing.
19 ENTRY SPECIFICATIONS Once you have registered online, checked the eligibility of your project(s) and selected the right category/categories for your entry/entries, you should prepare your online entry. ADCN’s digital awards platform is user friendly and will guide you through all steps automatically. The information in this section of the Entry Guide gives you all the details about the entry specifications for each category. Please note: Check the entry specifications for each category (as well as for single vs. multiple entry). There are small but important differences between the categories in terms of entry specifications and requirements, such as file uploads and supporting information. Go to adcn.awardsplatform.com. Register/login and “start new entry” in the My Entries screen. — Category – choose an award type (Advertising, Design, Craft or Next), a category and single or multiple (execution). In this creen you should also create a project title and write a project summary. The project title will be used in all official communications about the awards. The following pages in this entry guide will guide you through the other entry specifications in the online entry system: — File Uploads – which materials do you need to upload and in which formats. — Supporting Information – which supporting information do you need to enter (for judging purposes). — Credits (Main & Additional) & Contact Details – which credits and contact details do you need to enter. All fields/questions must be answered, unless marked as optional. Please make sure to save your entries. When you have completed your entry submission, you can proceed to payment and confirm your entry.
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FILE UPLOADS
ADVERTISING
CODE CATEGORY FILE UPLOADS - SINGLE FILE UPLOADS - MULTIPLE
A01 Activation 1-5 images and 0-1 video, 0-1 URL, 2-10 images and 0-5 videos, 0-5 URLs,
& Experience 0-1 physical work 0-5 physical works
A02 Digital 1-5 images and 0-1 video, 0-1 URL 2-10 images and 0-5 videos, 0-5 URLs
A03 Direct 1-5 images and 0-1 video, 0-1 URL, 2-10 images, 0-5 videos, 0-5 URLs,
0-1 physical work 0-5 physical works
A04 Entertainment 1-5 images and 0-1 video, 0-1 URL, 2-10 images and 0-5 videos, 0-5 URLs,
0-1 audio file, 0-1 physical work 0-5 audio files, 0-5 physical works
A05 Film 1 image, 1 video and 1-5 video still images, 2-5 videos and 2-10 video still images,
1 URL 2-5 URLs
A06 Integrated 2-10 images and 1-5 videos, 1-5 URLs,
0-5 audio files, 0-5 physical works
A07 Media 1-5 images and 0-1 video, 0-1 URL, 2-10 images and 0-5 videos, 0-5 URLs,
0-1 audio file, 0-1 physical work 0-5 audio files, 0-1 physical works
A08 Outdoor 1-5 images and 0-1 URL, 0-1 video 2-10 images and 0-5 URLs, 0-5 videos
A09 PR 1-5 images and 0-1 audio file, 2-10 images and 0-5 audio files,
0-1 video, 0-1 URL, 0-1 physical work 0-5 videos, 0-5 URLs, 0-5 physical works
A10 Print 1 image, 1 physical work and 0-1 URL, 2-10 images and 0-5 URLs, 0-5 videos
0-1 video
A11 Radio 1 image, 1 audio file and 1 PDF (radio script) 2-5 audio files and 2-5 PDFs
and 0-1 video (radio scripts) and 0-5 videos
A12 Social & Influencer 1-5 images and 0-1 audio file, 2-10 images and 0-5 audio files,
0-1 video, 0-1 URL, 0-1 physical work 0-5 videos, 0-5 URLs, 0-5 physical works21 DESIGN CODE CATEGORY FILE UPLOADS - SINGLE FILE UPLOADS - MULTIPLE D01 Brand 1-5 images and 0-1 video, 2-10 images and 0-5 videos, 0-1 URL, 0-1 physical work 0-5 URLs, 0-1 physical range D02 Editorial 1-5 images, 1 physical work , 2-10 images, 2-5 physical works and 0-1 video, 0-1 URL and 0-5 videos, 0-5 URLs D03 E-commerce 1-5 images and 0-1 video, 2-10 images and 0-5 videos, & Website 0-1 URL, 0-1 physical work 0-5 URLs, 0-5 physical works D04 Experience 1-5 images and 0-1 video, 2-10 images, 0-5 physical works & Game 0-1 URL, 0-1 physical work and 0-5 videos, 0-5 URLs D05 Graphic 1-5 images, 1 physical work 2-10 images and 0-5 videos, and 0-1 video, 0-1 URL 0-5 URLs, 0-5 physical works D06 Mobile & Wearable 1-5 images and 1 URL and 0-1 video 2-10 images and 1-5 URLs and 0-5 videos D07 Packaging & Product 1-5 images, 1 physical work and 2-10 images, 2-5 physical works and 0-1 video, 0-1 URL 0-5 videos, 0-5 URLs D08 Spatial 1-5 images and 0-1 video, 2-10 images and 0-5 videos, 0-1 URL, 0-1 physical work 0-5 URLs, 0-5 physical works
22 CRAFT CODE CATEGORY FILE UPLOADS - SINGLE FILE UPLOADS - MULTIPLE C01 Animation & Motion 1 image, 1 video, 1-5 video still images, 2-5 images, 2-5 videos, 4-10 video still 1 URL images, 2-5 URLs C02 Art Direction 1 image and 0-1 video, 0-1 URL, 2-5 images and 0-5 videos, 0-5 URLs, 0-1 audio file, 0-1 physical work 0-5 audio files, 0-5 physical works C03 Cinematography 1 image, 1 video, 1-5 video still images, 2-5 images, 2-5 videos, 4-10 video still 1 URL images, 2-5 URLs C04 Digital 1-5 images and 0-1 video, 2-10 images, 0-5 videos, 0-1 URL, 0-1 physical work 0-5 URLs, 0-1 physical work C05 Editing 1 image, 1 video, 1-5 video still images, 2-5 images, 2-5 videos, 4-10 video still 1 URL images, 2-5 URLs C06 Film Direction 1 image, 1 video, 1-5 video still images, 2-5 images, 2-5 videos, 4-10 video still 1 URL images, 2-5 URLs C07 Illustration 1 image and 0-1 video, 0-1 URL, 2-5 images and 0-5 videos, 0-5 URLs, 1 physical work 1 physical range C08 Music 1 image, 1 video, 1-5 video still images, 2-5 videos and 4-10 video still images, 1 audio file and 1 URL 2-5 audio files and 2-5 URLs C09 Photography 1 image, 1 physical work and 2-10 images, 2-10 physical works and 0-1 video, 0-1 URL 0-5 videos, 0-5 URLs C10 Sound 1 image, 1 video, 1 video still image, 2-5 videos, 2-5 video still images, 1 audio file and 1 URL 2-5 audio files and 2-5 URLs C11 Strategy 1-5 images and 0-1 audio file, 0-1 video, 0-1 URL, 0-1 physical work C12 Typography 1 image and 0-1 video, 2-10 images and 0-5 videos, 0-1 URL, 0-1 physical work 0-5 URLs, 0-5 physical works C13 Visual Effects 1 image, 2 videos (1 original work + 1 2-5 images, 4-10 videos (original work + 1 breakdown), 1-5 video still images breakdowns), 2-10 video still images and 1-2 URLs and 2-10 URLs C14 Writing 1 image and 0-1 video, 2-5 images and 0-5 videos, 0-5 URLs, 0-1 URL, 0-1 audio file, 0-1 physical work 0-5 audio files, 0-5 physical works C15 Young Directors 1 image, 1 video, 1-5 video still images, 1 URL
23 NEXT CODE CATEGORY FILE UPLOADS - SINGLE FILE UPLOADS - MULTIPLE N01 Business 1-5 images and 0-1 video, 0-1 URL, 0-1 physical work N02 Culture 1-5 images and 0-1 audio file, 2-10 images and 0-5 audio files, 0-1 video, 0-1 URL, 0-1 physical work 0-5 videos, 0-5 URLs, 0-5 physical works N03 Impact 1-5 images and 0-1 audio file, 2-10 images and 0-5 audio files, 0-1 video, 0-1 URL, 0-1 physical work 0-5 videos, 0-5 URLs, 0-5 physical works N04 Innovation 1-5 images and 0-1 audio file, 0-1 video, 2-10 images and 0-5 audio files, 0-1 URL, 0-1 physical work 0-5 videos, 0-5 URLs, 0-5 physical works N05 Side-Project 1-5 images and 0-1 audio file,, 2-10 images and 0-5 audio files, 0-1 video, 0-1 URL, 0-1 physical work 0-5 videos, 0-5 URLs, 0-5 physical works N06 Talent 1-5 images and 0-5 audio files, 0-5 videos,0-5 URLs, 0-5 physical work (per project / for each three pieces of work)
24
FILE UPLOADS
SUBMIT AN IMAGE FILE
If you have more than one image, upload each one as a separate file. Image specs:
— Format: TIFF or JPG
— Color mode: CMYK
— Image resolution: 300 DPI
— Image size: 420x297 mm (or 1/1 according to final format if smaller than A3)
— Orientation: Images will be viewed on-screen so landscape is ideal. Portrait is fine
too, if that’s more appropriate (e.g. for magazine covers or posters).
— If the image is displayed in odd colors in the preview mode, the color mode is not
correct and should be adjusted to CMYK.
EXTRA IMAGE FILE TO BE FEATURED IN ADCN‘S DIGITAL GALLERY/ARCHIVE
Please submit an image with the following specs: 1440x810 (ratio 16:9).
SUBMIT AN AUDIO FILE
If you have more than one radio ad, upload each one as a separate AAC or MP3.
Audio specs:
— Codec: AAC or MP3
— Sample Rate: 48 KHz
— Channels: Stereo
— Audio Quality: High
— Bitrate: 320 kbps
SUBMIT A RADIO SCRIPT
If you have more than one script, upload each script as a separate PDF. Specs:
— Format: PDF. This should be text only – don’t include images.
— For supporting material: Maximum one A4 page.
— Use a clear font (e.g. Arial) and 12 point text.
— Please provide an English translation of Dutch copy.
SUBMIT A VIDEO FILE
If you have more than one video file, upload each one as a separate video file.
Video specs:
— Width: 1920 px
— Height: 1080 px
— Aspect: Square Pixels
— Framerate: 25 fps
— Field Order: Progressive
— Codec: H26425 — Profile: High — Level: 4.2 — Bitrate: 16 Mbps — The preview of the video has a standard ratio of 16:9. — Do not add a color bar or a clock or slate at the start. — Do not use your company logo or branding anywhere in the film. — Submit one video still per video file according to the specifications. — Ensure case movies are shorter than 2 minutes. — Use entry or part titles as file names where possible. — Ensure the presentation film narration is in English. — Highly recommended: Please upload a Video URL directly linked to the video via YouTube or Vimeo (in order to be featured in ADCN‘s Digital Gallery/Archive). SUBMIT A VIDEO STILL One video still per video file. Video still specs: — Format: TIFF or JPG — Color mode: RGB — Resolution: 150 PPI — Max. height and width: 2800 x 2800 pixels [as large as possible within 2800 x 2800 pixels] — If the image is displayed in odd colors in preview mode, please adjust to CMYK mode. SUBMIT A URL All interactive entries must be submitted with their own URL where only material related to the entry can be viewed, i.e. no multiple entries under one URL, and no material under the URL (notes, the producer’s name, etc.) other than the entry itself. Please enter the full URL address (including http://). If you provide a URL protected by a login and password, please provide the details as follows: — Under Login details, enter any login details required to gain entry to the site. If no login is required, please leave this field blank. — The URL (and any login/password details) must remain active until the end of May 2020. — The web page must be viewable on a Mac, using Chrome. — Provide a direct URL to the original execution. — If the URL is no longer live please provide a holding page which hosts the original execution only. — Do not submit a case study page if the site is still live. — Do not the entrant company logo or branding on the web page. — Do not use the entrant company name or branding in the URL address.
26 SUBMIT AN APP — Upload a walkthrough film according to the video file upload specifications. — Upload a URL to download the full version of the app (according to the specifications). — Judges will watch the walkthrough film first, and then view the app. — If it is a ‘paid for’ app, supply a gift card/code that is valid until the end of May 2020. — If the app is not available in the Netherlands, provide a unique link to allow us to download it or supply a device with the app already installed. — ADCN will support apps designed for use on iOS. — Provide navigational instructions for the app if necessary. PHYSICAL ENTRIES For some categories you can or should send physical materials to ADCN. Please check the file upload specifications in the previous pages which categories require a physical entry. If you enter physical materials, you should mark and specify this in the online entry system in the file upload tab. When you send the physical materials to ADCN, please take note of the following: — Attach the entry form to your materials. You can download the entry form in the My Entries screen after completing your entry. — The materials must correspond to your online entry in terms of images and numbers. — Provide empty packaging for products that have an expiration date before June 2020 or that require to be stored in a special environment (e.g. fridge). — For further details about liabilities for shipped items please check the terms & conditions. Physical entry materials should be delivered before 28 February 2020 to: ADCN, Polonceau-kade 17, 1014 DA Amsterdam. The office is open for deliveries on weekdays between 10.00h and 16.00h.
27 SUPPORTING INFORMATION Please submit the following information about your work in the entry system. ADVERTISING & DESIGN (ALL CATEGORIES) Release date The (commercial) publication or launch of your project/work. Brief (Creative) (max. 1000 characters) What brief were you given? Explain the ‘why’ behind your project by specifying the project’s objectives, the challenge or the problem. Add information about the cultural or business context (e.g. the target audience and insights) and any other useful background information. Idea (max. 1000 characters) What was the creative solution in response to the brief? Describe your idea and highlight unique features that make it fresh, smart, original, innovative (in general or in the context of the category). How was the work executed and what unique aspects enhance the execution? Relevancy (max. 1000 characters) Describe the relevance of your idea or solution to the brief/problem, brand/business and/or (real) audience. How has your idea solved the problem or answered the brief? What was the reasoning behind it? Add any references that are specific to the culture, media or platforms where the work was released. Give details on the scale, impact, and results of the idea/solution. Learnings (max. 1000 characters) Share your biggest personal learning(s) from the creative process behind the project. What did you learn, how and/or why, and what would you recommend others based on your reflections? Additional (optional) (max. 500 characters) Add any other information relevant or helpful to the jury, e.g. navigational instructions, unique features, viewing instructions (e.g. codes). Translations (optional) CRAFT (ALL CATEGORIES EXCEPT STRATEGY) Release date The (commercial) publication or launch of your project/work.
28 Brief (Craft) (max. 1000 characters) What was the creative idea and the initial craft briefing that led to the craft execution? Craft / Execution (max. 1000 characters) What was the craft solution to the brief? Describe the craft execution with the process and reasoning behind it. What makes it unique or innovative? Relevancy (max. 1000 characters) What was the contribution of the craft to the success and impact of the idea? Learnings (max. 1000 characters) Share your biggest personal learning(s) from the creative process behind the project. What did you learn, how and/or why, and what would you recommend others based on your reflections? Additional (optional) (max. 500 characters) Add any other information relevant to the jury. Translations (optional) CRAFT – STRATEGY Release date The (commercial) publication or launch of your project/work. Brief & Analysis (max. 1500 characters) What brief were you given? Explain the ‘why’ behind your project by specifying the client brief and explaining your analysis and interpretation of the (brand/business/ category/market) challenge and (new) definition of the problem. Is there a clearly stated objective and does the creative idea convincingly work to reach this objective? Add information about the cultural, brand or business context (e.g. the target audience, user insights) and any other useful background information. Insights & Strategy (max. 1500 characters) Describe your insights and strategy. How was the insight conceived (e.g. smart use of data and research)? What makes the insight clear, original and innovative? How did the insight lead to the development of the creative strategy and idea? Case Argumentation (max. 1500 characters) Please describe the creative idea and explain the connection between your problem definition, the insight, strategy and idea. How did your strategic thinking influence the creative idea and its execution? Learnings (max. 1000 characters) Share your biggest personal learning(s) from the creative process behind the project.
29 What did you learn, how and/or why, and what would you recommend others based on your reflections? Additional (optional) (max. 500 characters) Add any other information relevant or helpful to the jury, e.g. navigational instructions, unique features, viewing instructions (e.g. codes). Translations (optional) CRAFT - YOUNG DIRECTORS Release date The (commercial) publication, launch or completion of each project. Brief (Craft) (max. 1000 characters) What was the creative idea and the initial craft briefing that led to the start of your film (direction) project? Craft / Execution (max. 1000 characters) What was your craft solution to the brief? Describe the craft execution with the process, approach and reasoning behind it. What makes it unique or innovative? Relevancy (max. 1000 characters) What was the role of the director in the realization and success of the film? Learnings (max. 1000 characters) Share your biggest personal learning(s) from the creative process behind the project. What did you learn, how and/or why, and what would you recommend others based on your reflections? Additional (optional) (max. 500 characters) Add any other information relevant or helpful to the jury, e.g. navigational instructions, unique features, viewing instructions (e.g. codes). Translations (optional) NEXT – BUSINESS Release date The (commercial) publication or launch of your project/work. Brief (Creative) (max. 1000 characters) What brief were you given? Explain the ‘why’ behind your project by specifying the project’s objectives, the challenge or the problem. Add information about the
30 cultural or business context (e.g. the target audience and insights) and any other useful background information. Idea (max. 1000 characters) What was the creative solution in response to the brief? Describe your idea and highlight unique features that make it smart, original, innovative or transformational (in general or in the context of the category). How was the work executed and what unique aspects enhance the execution? Relevancy (max. 1000 characters) Describe the relevance of your idea or solution to the brief/problem, business and/ or (real) audience. How has your idea solved the business problem or created a new business model or opportunity, or led to the transformation of a category or industry? Add any references that are specific to the business context where the work was released. Give details on the scale, business impact, and results of the idea/solution. Learnings (max. 1000 characters) Share your biggest personal learning(s) from the creative process behind the project. What did you learn, how and/or why, and what would you recommend others based on your reflections? Additional (optional) (max. 500 characters) Add any other information relevant or helpful to the jury, e.g. navigational instructions, unique features, viewing instructions (e.g. codes). Translations (optional) NEXT – CULTURE Release date The (commercial) publication or launch of your project/work. Brief (Creative) (max. 1000 characters) What brief were you given? Explain the ‘why’ behind your project by specifying the project’s objectives, the challenge or the problem. Add information about the cultural or business context (e.g. the target audience and insights) and any other useful background information. Idea (max. 1000 characters) What was the creative idea/solution in response to the brief? Describe your vision, idea and highlight unique features that make your work/project fresh, smart, original, innovative. How was the work executed and what unique aspects enhance the execution? Relevancy (max. 1000 characters)
31 Describe the relevance of your idea or work to Dutch culture and creativity and the client/audience. How has your idea solved the problem or answered the brief? What was the reasoning behind it? Add any references that are specific to the culture, media or platforms where the work was released. Give details on the scale, impact, and results of the idea/solution. Learnings (max. 1000 characters) Share your biggest personal learning(s) from the creative process behind the project. What did you learn, how and/or why, and what would you recommend others based on your reflections? Additional (optional) (max. 500 characters) Add any other information relevant or helpful to the jury, e.g. navigational instructions, unique features, viewing instructions (e.g. codes). Translations (optional) NEXT – IMPACT Release date The (commercial) publication or launch of your project/work. Brief (Creative) (max. 1000 characters) What brief were you given? Explain the ‘why’ behind your project by specifying the project’s objectives, the challenge or the problem. Add information about the social, cultural or business context and any other useful background information. Idea (max. 1000 characters) What was the creative solution in response to the brief? Describe your idea (type of solution) in detail and highlight unique features that make it fresh, smart, original, innovative. How was the work executed and what unique aspects enhance the execution? Relevancy (max. 1000 characters) Describe the relevance of your idea/solution to the brief/problem, client/brand/ organization and/or society. How has your idea solved or how does it contribute to solving the problem? How did your idea create real positive impact for the world? Give details on the type and scale of impact. Learnings (max. 1000 characters) Share your biggest personal learning(s) from the creative process behind the project. What did you learn, how and/or why, and what would you recommend others based on your reflections?
32 Additional (optional) (max. 500 characters) Add any other information relevant or helpful to the jury, e.g. navigational instructions, unique features, viewing instructions (e.g. codes). Translations (optional) NEXT – INNOVATION Release date The (commercial) publication or launch of your project/work. Brief (Creative) (max. 1000 characters) What brief were you given? Explain the ‘why’ behind your project by specifying the project’s objectives, the challenge or the problem. Add information about the cultural or business context (e.g. the target audience and insights) and any other useful background information. Idea (max. 1000 characters) What was the creative solution in response to the brief? Describe your idea and highlight unique data and/or technology applications/features that make it fresh, smart, original, innovative. How was the work executed and what unique aspects enhance the execution? Relevancy (max. 1000 characters) Describe the relevance of your idea or solution to the brief/problem, brand/business and/or (real) audience. How has your idea (and the smart use of data and technology) solved the problem or answered the brief? What was the reasoning behind it? Add any references that are specific to the culture, media or platforms where the work was released. Give details on the scale, impact, and results of the idea/solution. Learnings (max. 1000 characters) Share your biggest personal learning(s) from the creative process behind the project. What did you learn, how and/or why, and what would you recommend others based on your reflections? Additional (optional) (max. 500 characters) Add any other information relevant or helpful to the jury, e.g. navigational instructions, unique features, viewing instructions (e.g. codes). Translations (optional) NEXT – SIDE-PROJECT Release date The (commercial) publication or launch of your project/work.
33 Brief (Creative) (max. 1500 characters) Why did you start the side-project? Explain the ‘why’ behind your project by specifying the project’s background, objectives, the challenge or the opportunity. Give details about what led you to produce this side-project, your objectives, target audience and any relevant information the judges might find useful (e.g. creative or cultural context). Idea (max. 1000 characters) Describe your creative side-project and the creative idea. Highlight unique features that make it fresh, smart, original, innovative. How was the work executed and what unique aspects enhance the execution? Relevancy (max. 1000 characters) Describe the relevance of your idea or solution to the audience. Where has your side- project been operating? Give details about where it can be found and impressions so far e.g. print run, distribution method, follower stats, revenue made, social media impressions etc. What’s your future ambition with the project? How do you plan to scale or improve it? What resources are required? Additional (optional) (max. 500 characters) Add any other information relevant or helpful to the jury, e.g. navigational instructions, unique features, viewing instructions (e.g. codes). Translations (optional) NEXT – TALENT Release date The (commercial) publication, launch or completion of each project. Brief (Creative) (max. 1000 characters) Explain the ‘why’ behind your project by specifying the project’s brief, its objectives, the challenge/problem (for commercial projects) or your personal motivation and goals (for non-commissioned/non-commercial projects). Add information about the cultural, creative or business context (e.g. the target audience) and any other useful background information. Idea / Craft (max. 1000 characters) What was the creative idea/solution or craft execution in response to the brief? Describe your creative idea or craftsmanship and highlight unique features that make it fresh, smart, original, innovative. How was the work executed and what unique aspects enhance the execution?
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