Cowdray Park Polo Club The Home of British Polo Partnership Pack 2022
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Cowdray Park Polo Club The Home of British Polo Partnership Pack 2022
CONTENTS 1. The Cowdray Estate 2. Cowdray House 3. Cowdray Park Polo Club 4. The Cowdray Park Gold Cup 5. Season Highlights & Events 6. Cowdray Park Polo Club in Numbers 7. Media Network 8. Entertaining 9. Partnership Deliverables
01 THE COWDRAY ESTATE
Home of the Viscount Cowdray, the family have owned
Cowdray House and the Estate date the estate since 1908. They have welcomed friends and
back to 1273, when the original guests to share in their love of sport and wellbeing.
manor house was built across the Cowdray has been at the heart of the English summer
River Rother from the town of season for over a century. It hosts the internationally
recognised Cowdray Park Gold Cup for the British Open
Midhurst in West Sussex. Polo Championship in July, set against the backdrop of
the Cowdray Ruins.
Over five centuries Cowdray Estate has secured a
reputation for being one of the greatest sporting Polo teams from around the world flock to Cowdray to
estates and picturesque locations in England. participate throughout the season. One of the most
important events on the British social calendar, the Gold
Cup attracts the largest single polo audience in the
United Kingdom. In addition to its prestigious Polo Club,
within its 16,500 acres, Cowdray Estate enterprises
include:
➢ Polo Academy ➢ Wellbeing
➢ Golf Club ➢ Heritage
➢ Shooting School ➢ Fishing
➢ Farm Shop & Café ➢ Property
➢ House & Events ➢ Farming
➢ Accommodation ➢ Forestry
02 COWDRAY HOUSE
➢ Indoor swimming pool
Cowdray House is nestled discreetly ➢ Outdoor swimming pool
in 110 acres of private gardens with ➢ Bowling alley
➢ Tennis court
Capability Brown landscaped flowing ➢ Croquet Lawn
water to the rear. ➢ Cricket Pitch
➢ Helicopter Landing Area
The fourth and current Lord Cowdray lived in Cowdray
House with his wife Lady Marina Cowdray and their five
children until 2011, when the house saw a transition
from family home to luxurious, yet intimate exclusive
use venue.
The family home feel has been maintained, this is not a
hotel. Life has returned to the house in the form of
weddings, house parties, business retreats, product
launches, press events, polo on the original House
Ground and even wellbeing escapes.
The House at a glance:
➢ 22 beautiful bedrooms
➢ Stunning event spaces including Buck Hall which seats
up to 150 guests
03 COWDRAY PARK POLO CLUB
In 1953, Cowdray Park hosted the first Coronation Cup,
Cowdray Park Polo Club is often where teams from the UK, USA, Argentina and Chile
described as the ‘Jewel in the competed. The final drew a crowd of more than 10,000
people, including HM The Queen and HRH The Duke of
Crown’ of the Cowdray Estate. For Edinburgh.
the last century, Cowdray Park has
The Gold Cup was inaugurated in 1956 and remains
been at the forefront of professional Europe’s premier high goal tournament, welcoming its
polo in the UK and internationally. Golden Jubilee in 2006.
Competitive polo has been played at Cowdray since
1910, when it was founded as a small country club by
the Pearson family.
Following WWII, John, the 3rd Viscount Cowdray
established the Club as one of the most famous polo
clubs in the world, securing its place at the pinnacle of
the sport, nationally and internationally. Having lost his
left arm at Dunkirk in 1940, John Cowdray had an
artificial arm adapted so that he could hold the reins
with a hook and continue to play polo. He proceeded to
build his surviving string of twelve polo ponies to make
the UK’s leading string. He loaned ponies to other
players to increase participation in the sport.
04 THE COWDRAY PARK GOLD CUP
With all the international stars of The Final of the Gold Cup for the British Open Polo
Championship takes place on Cowdray Park’s famous
the game, Cowdray Park Polo Club ‘Lawns’ grounds, set against the backdrop of the iconic
Cowdray Ruins.
is proud to host The Cowdray Park
Gold Cup for the British Open Polo ➢ Quintessentially British event
➢ Attracts up to 10,000 spectators
Championship. View 2021 Highlights ➢ Pitch-side hospitality
➢ Relaxed family centric atmosphere
➢ Full programme of entertainment
➢ Ranked alongside the Argentine and US Opens
➢ Luxury shopping village
➢ Europe’s premier tournament
➢ Artisan food and beverage
➢ Features the world’s best players
➢ VIP hospitality
➢ Highlight of the UK polo season
➢ Live music and DJs
➢ Key event in the UK summer social calendar
➢ Traditional fairground
➢ Three week long competition (21st June – 17th July 2022)
➢ After-party
➢ Over 40 high octane matches
➢ World class sporting entertainment
➢ Midhurst Town Cup - Sunday 26th June (opening weekend)
➢ Semi Finals - Wednesday 13th July (two decider matches)
➢ Up to 30,000 spectators throughout tournament
➢ Live streamed around the world
➢ Gold Cup Final - Sunday 17th July
Significant investment by Cowdray Park Polo Club in
recent years have helped elevate the event ensuring
that authenticity, creativity and customer experience
remain at the core of everything we do..
05 SEASON HIGHLIGHTS & EVENTS
The Club hosts a number of exciting Gold Cup Semi Finals – Wednesday 13th July
With two thrilling Gold Cup matches, this is a day loved
events throughout the season, mixing by true polo aficionados and popular for corporate
exhilarating sport and glitzy parties entertaining.
with family fun and laid back Cowdray Gin & Jazz – Friday 15th July
charm. The Polo Season runs from An evening of live jazz, artisan gin cocktails and delicious
food at our iconic Lawns grounds.
April to September.
Ibiza Night – Saturday 16th July
Calendar of Events 2022 An ‘Old Skool’ music night which takes place on the eve
of the Gold Cup Final featuring back to back 90’s and
The Gold Cup Draw – Monday 6th June 00’s classics played only on vinyl.
Exclusive drinks reception at Cowdray House for patrons
and players. Held to determine the tournament schedule. The Gold Cup Final – Sunday 17th July
The culmination of the tournament for the British Open
The Cowdray Park Polo Club Ball – Saturday 18th June Championship title and the pinnacle event of the season,
A glamorous black tie affair, held to celebrate the start of attracting up to 10,000 spectators.
the Gold Cup tournament.
British Ladies Polo Championships
Midhurst Town Cup – Sunday 26th June Featuring the top female players in the most highly
Gold Cup opening Sunday. Fantastic family day combining regarded women’s competition in the country.
high-goal polo with a range of entertainment off the pitch.
The HPA Series
Gold Cup Quarter Finals – Saturday 9th & Sunday 10th July The Club’s most high-profile competitions outside of the
Four crucial high-octane matches played to decide which Gold Cup. Six prestigious tournaments attracting teams
teams will go through to the Semi Finals. from all over the UK.06 COWDRAY PARK POLO CLUB IN NUMBERS
5 30,000 500+
7 playing patrons with a net worth
in excess of £20 billion
visitors to the Gold Cup
Championship
matches
10,200 10 pristine
pitches 32
hours of Polo streamed
400,000 Facebook followers
Gold Cup tournament
via Cowdray Polo TV
page views on the website
19,100
Instagram followers
broadcast to
54
countries
Year round opportunities
70 100 Playing members
across the16,500
acre Cowdray Estate Private Schools within a 30 mile
radius of Cowdray
600 Social members
COWDRAY PARK POLO CLUB.
07 MEDIA NETWORK
Cowdray Park Polo Club has experienced Polo at Cowdray is regularly featured in lifestyle and sporting
media, both nationally and internationally. The Gold Cup
significant media growth and reach in tournament, featuring over 40 matches, is streamed live
recent years. around the world via Cowdray TV.
Polo has the largest percentage of HNWI and UHNWI
19.5k followers 1k subscribers participants and spectators of any sport or lifestyle pursuit.
The Club has 100 playing members and 600 social members.
10.2k followers 70k new users
CPPC also produces and distributes 2,000 copies of its annual
400k page views Members’ Yearbook, a glossy polo and lifestyle publication.
7.8k followers
➢ Website www. cowdraypolo.co.uk
60% growth annually
22,000 returning visitors
Audience 77% UK, 14% USA, 9% rest of world
➢ Social Media @cowdraypolo
37,000 followers across all channels
5,000+ visits generated annually to website
2.23 million impressions in July 2021
19,300 engagements during July 2021. 08 ENTERTAINING Steering away from the traditional corporate hospitality model, the Club now prides itself on offering unique front-line entertainment spaces tailored to meet the needs of their guests. The EFG Lawns Enclosure Conveniently located just off the centre line of the pitch, this stylish enclosure is the perfect place to relax with friends or entertain clients. Enjoy delectable seafood platters with refreshing Nyetimber English Sparkling Wine. As the programme of events draws to a close the enclosure ignites to the beat of the resident DJ. Private Pitch-Side Pagodas Our frontline pagodas provide the perfect entertaining space close to the action, enabling guests to become fully immersed in the exhilarating sport of polo whilst enjoying unrivalled hospitality. Feast on gourmet picnic hampers bursting with the best local produce or enjoy multiple course seated fine dining.
.
09 PARTNERSHIP DELIVERABLES
The opportunity exists to associate Branding & Marketing
➢ Seasonal and event branding rights across venue
your brand with the “Game of Kings” ➢ Marketing campaigns across social media platforms
whilst experiencing world class polo in ➢ Access to Cowdray Park Polo Club membership database
➢ Inclusion in members e-newsletters
the heart of the South Downs National ➢ Cowdray TV branding and advertising
Park. ➢ Gold Cup Big Screen branding and advertising
➢ Company logo and link on Cowdray Park Polo Club website
We tailor exciting and innovative partnerships that ➢ Adverts and editorial in the Cowdray Park Polo Club
work for your business and your audience. Rights Members’ Yearbook and Gold Cup Souvenir Programme
include: ➢ Prize sponsorship
Event Activation Estate
➢ Opportunity to become an event, club or estate ➢ Estate wide partnerships to include Cowdray House,
partner, to include The Midhurst Town Cup, Gold Cowdray Farm Shop & Café, Cowdray Park Golf Club & more
Cup Semi Finals and the prestigious Final ➢ Bespoke corporate packages for polo, golf, shooting and
➢ Exhibition space at The Midhurst Town Cup, Gold entertaining at Cowdray Estate
Cup Semi Finals and Final
Entertaining
➢ VIP hospitality and bespoke pitch-side entertaining
➢ Social and corporate memberships to Cowdray Park
Polo Club to include an exciting calendar of eventsThe Polo Office
Easebourne
Midhurst
West Sussex
GU29 0AQ
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