CONQUER THE ALPS - Swiss Epic

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CONQUER THE ALPS - Swiss Epic
CONQUER
THE ALPS
CONQUER THE ALPS - Swiss Epic
01
INDEX

                                                                                  SWISS E PIC | CONQUE R T H E AL PS
                                                                     THE ROUTE
                                                                     SWISS EPIC
Swiss Epic                             3   Epic Series          13
Graubünden                             5   Winning              14
Swiss Hospitality                      7   App & Social Media   15
Entries                               8    Broadcast            17
Full Service                           9   Website              18
2020 Rider Facts                     10    Contact              19
2021 Rider Facts 11Global Exposure    11
CONQUER THE ALPS - Swiss Epic
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                                                                           SWISS E PIC | CONQUE R T H E AL PS
                                                              SWISS EPIC
        Demanding yet
        rewarding

 5 day stage race

It's a unique test of endurance, resolve and skill with the
staggering beauty of snow-capped, jagged skylines set as
the perfect antidote to the physical and mental demands
of mountain bike stage racing.
CONQUER THE ALPS - Swiss Epic
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                                                 SWISS E PIC | CONQUE R T H E AL PS
                                    SWISS EPIC
THE SWISS EPIC IS
HELD IN A LOCATION
SO MAJESTIC THAT IT
HAS BEEN DUBBED
MOUNTAIN BIKE HEAVEN:
GRAUBÜNDEN
5 DAYS | 350KM | 12 000M CLIMBING
CONQUER THE ALPS - Swiss Epic
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Find flow, find

                                                                                   SWISS E PIC | CONQUE R T H E AL PS
                                                                      GRAUBÜNDEN
inspiration in the
home of trails
Graubünden

Graubünden is home to over 17 000 kilometres of alpine trails
that challenge riders but reward all with views that will take even
the most globally-experienced rider’s breath away, and memories
that will last a lifetime.

The Swiss Epic takes in a new route each year and offers riders
the opportunity to experience true mountain biking in a region
whose trails have been perfected over time.
CONQUER THE ALPS - Swiss Epic
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                                                                                                                                      SWISS E PIC | CONQUE R T H E AL PS
                                                                                                                         GRAUBÜNDEN
The Swiss Epic has put a
global spotlight on the
Graubünden canton.
Hosting a race of this magnitude is fantastic
for local business and for mountain biking in
Switzerland as it allows international riders to
experience Swiss hospitality and our incredible
trails.”

Reto Branschi
CEO Destination Davos Klosters

                                                                          Economic impact

                                                         7000 rooms
                                                    In 2020, 4 500 room nights were booked for
                                                   both riders and non-riders, including breakfast
                                                                               and dinner services   Graubünden, Switzerland
CONQUER THE ALPS - Swiss Epic
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                                                                                  SWISS E PIC | CONQUE R T H E AL PS
                                                              SWISS HOSPITALITY
Hospitality
The race entry package includes hotel accommodation
with breakfast and dinner in the local towns through
which the race passes.

This allows riders to experience Swiss hospitality in its
finest, as well as interaction with the local townsfolk who
all go above and beyond to make every rider’s Swiss Epic
experience a memorable one.
CONQUER THE ALPS - Swiss Epic
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                      SWISS E PIC | CONQUE R T H E AL PS
   Entries sell out
months in advance
CONQUER THE ALPS - Swiss Epic
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Full Service
The Swiss Epic is a premium, full-service mountain bike stage race. From the day
the race starts, riders need only look after their bodies, maintain their morale
and enjoy the beautiful trails. Everything else is taken care of.
CONQUER THE ALPS - Swiss Epic
2020 Rider facts
                                                                     10

                                                                                     SWISS E PIC | CONQUE R T H E AL PS
                                                                       2020 RIDERS
      88% male                  Rider age
      43 Average age              65+     1%

                                55-64     11%

      12% women                 45-54     27%

      35 Average age            35-44     33%

                                25-34     21%

                                 18-24    7%
Top job titles
      Business Owners | Consultants | Engineers
      Business Management | Business Executives

  58% International participants
Top countries represented

     Switzerland       42%        Denmark          4%

     Germany           10%        Austria          4%

     Belgium           10%        UK               4%

     Netherlands       6%         Spain            4%

     Italy             4%         Czech Republic   3%          Represented

                                                        countries 20
2021 Rider facts
                                                                   11

                                                                                  SWISS E PIC | CONQUE R T H E AL PS
                                                                    2021 RIDERS
     90% male               Rider age
     43 Average age          65+    1%

                            55-64   13%

     10% women              45-54   41%

     35 Average age         35-44   32%

                            25-34   11%

                            18-24   2%

 80%
 International participants

Top countries represented

    Switzerland       20%           Spain        4%

    South Africa      12%           Iceland      4%

    UK                9%            Norway       4%

    Belgium           6%            Netherland   4%

    USA               6%            Sweden       3%

                                                            Represented

                                                      countries 41
12
Biggest names in

                                                                           SWISS E PIC | CONQUE R T H E AL PS
                                                         GLOBAL EXPOSURE
the sport riding the
biggest brands

Global Exposure
The race offers the world’s biggest brands the
opportunity to field test prototypes and refine models
before the grand release to the world at Eurobike.
If you are a surfer, you want to surf in Indonesia. If
                                                                                                                                                               13
you are a mountaineer you want to climb Everest. If

                                                                                                                                                                             SWISS E PIC | CONQUE R T H E AL PS
                                                                                                                                                               EPIC SERIES
you are a MTB’er you want to ride the Epic!”

Leon Lambrechts
Absa Cape Epic finisher

Epic Series
The Epic Series is a global portfolio of best-in-class mtb stage races that
culminates in the pinnacle of mountain biking: the Absa Cape Epic.

The Swiss Epic forms an integral part of the Epic Series and the event has
sold out year on year. With the demand for entries exceeding the supply,
riders who were not fortunate enough to get their hands on an entry
immediately join a long waiting list in the hopes of securing a spot on the
start line high in the Swiss Alps, and with it, the possibility of earning a
guaranteed entry into The Untamed African MTB Race through the Epic
Series' Entry Qualification system.

To those resilient enough to successfully tackle the trails of the Absa
Cape Epic, the Swiss Epic, and The Pioneer, fuelled by Nutri-Grain, an
Epic Legend medal is awarded. This medal recognises this incredible
achievement and to date has been earned by 57 Epic Legends.                                                                   Entry Qualification
                                                                                         The Epic Series provides riders with another – albeit challenging –
                                                                               opportunity to gain an entry to the Untamed African MTB Race. Series races
                                                                               across the globe offer guaranteed slots to age category winners as well as a
                                                                                               lottery for riders who’ve successfully completed each event.

                                                                                                                                      www.epic-series.com
14
I’m really happy

                                                                                                                                                 SWISS E PIC | CONQUE R T H E AL PS
                                                                                                                                       WINNING
to have the Swiss
Epic victory on my
palmarès.”
Nino Schurter
Olympic Gold Medalist, Multiple World Champion,
2 x Absa Cape Epic Winner and 2020 Swiss Epic Champion

                                                         Pro-Am
                                                         The Epic Series provides amateurs      heightened for the amateurs as they
                                                         with the opportunity to put            have encountered and conquered the
                                                         themselves against the professionals   same challenges to join their heroes
                                                         in the same race.                      on the finisher list.

                                                         This Pro-Am concept allows for
                                                         interaction with mountain bike
                                                         heroes. The sense of achievement is
15
An engaged audience                                    165 236

                                                                                                          SWISS E PIC | CONQUE R T H E AL PS
                                                                                     APP & SOCIAL MEDIA
                                                       Total Social media audience

    Epic Series         Facebook            YouTube            Instagram

 51 275             655 943            777 776              21 803
 downloads                reach             views             followers

 42%                88 711             1543               8000
push notification   total page likes   viewing hours       new followers
     opt-in
  launched 2019
16
2020 On event analysis

                                                                                                                                               SWISS E PIC | CONQUE R T H E AL PS
                                                                                                                          APP & SOCIAL MEDIA
           Facebook                                            YouTube                        Instagram

 Growth:                            4.02%           Views:               52 445     Growth:                   59.12%

 Reach:                             655 943         Watch Time:          1 543      Ave daily interactions:   3 900

 Average daily interactions:        1 300           Unique Viewers:      21 457     Daily interaction rate    4.48%

 Daily interaction rate:            0.29%           New Subscribers:     1 018      Reels views:              458 900

 Video views during event:          509 000         Impressions:         255 729    Story impressions:        1 550 937

MOST POPULAR FACEBOOK POST                          MOST POPULAR VIDEO             BEST INSTAGRAM REEL

Reach: 261 849             Minutes viewed: 35 497   Views: 14743                   Views: 198 000
Views: 89 202              Engagements: 6 035                                      Likes: 6 454
17
Broadcast

                                                                                                                                                                                                                                 SWISS E PIC | CONQUE R T H E AL PS
                                                                                                                                                                                                                   EPIC SERIES
The Swiss Epic is broadcast in

68 countries

Number of transmissions (incl repeats)             Number of transmissions (incl repeats)                    Airtime in hours
by programme type:                                 by region
                                                                                                             592 hrs
Programme type                     transmissions   Region                            transmissions

News (daily)                           1322        Western Europe                        541

Short Report (daily)                   906         Eastern Europe                        462

26min Highlight Show (post race)       904         Northern America                       41                                                                                                    264 hrs

                                                   South & Middle America                501

                                                   Asia-Pacific Africa Middle East        155                                               85 hrs                                                               100 hrs
                                                                                                                                                                        71 hrs
                                                   Africa                                816                                 32 hrs                                                   35 hrs
                                                                                                                                                           4 hrs

                                                   Middle East                           616
                                                                                                                 e              e                e            a                                                      st
                                                                                                             Tim            rop             rop           ric            op
                                                                                                                                                                            e
                                                                                                                                                                                      c ific      ric
                                                                                                                                                                                                     a             a
                                                   Total                                 3132           ta l            E u             E u
                                                                                                                                                     Am
                                                                                                                                                        e             u r          Pa          Af            l  eE
                                                                                                     To              rn              rn            n             l eE          ia-                         dd
                                                                                                                st e            s te           e r           d d           A s                          Mi
                                                                                                             We              Ea          o rth         & Mi
                                                                                                                                       N
                                                                                                                                                 o uth
                                                                                                                                               S
www.swiss-epic.com
                                                                                                                                                                                           18

                                                                                                                                                                                                     SWISS E PIC | CONQUE R T H E AL PS
                                                                                                                                                                                           WEBSITE
Audience Overview

Year                            2019               2020

Page Views                      476,020            580,284
                                                                                 Sessions                                                               2020
Average session                 02:42              02:31
                                                                                                                                                   242,261
Newsletter Subscribers          2200               2500                                                                    2019                                                  32%
                                                                                                                                                                                 DESKTOP
% New Visitors                  23%                21%                                                                167,114
Users                           98,593             140,736
                                                                                             2018
                                                                                            76,910

Website Visitors Top 10 Countries of Origin
                                                                                                                                  Visitor Age
                                                                                                                                                                                 5%
                                                                                                                                    40%
                                                                                                                                                                                 TABLET
        Switzerland        31%            Belgium            4%                                                                     30%

        Spain              9%             Italy              5%                                                                     20%

        Germany            7%             Poland             3%                                     63%      Gender                 10%

                                                                                                    MOBILE                          0%
                                                                                                                                           18-24 25-34 35-44 45-54 55-64   65+
        United States      6%             UK                 3%
                                                                                                                  76%              18-24                6%
                                                                                                                  male
        South Afirca       4%             Netherlands        2%                                                                    25-34                23%
                                                                                                                                   35-44                26%
                                                                                                                  24%              45-54                22%
                                                                                                                  female
                                                                                                                                   55-64                12%
                                                                                                                                   65+                  9%

*Statistics provided by Google Analytics, tracking period Sept 2019 - Aug 2020
19

                                                                  SWISS E PIC | CONQUE R T H E AL PS
                                                     SWISS EPIC
Contact
General:                 Visit: www.swiss-epic.com
+41 43 433 70 90
info@swiss-epic.com      Instagram: @swiss_epic

                         Twitter: @EpicMTBSeries
Media and PR:
media@swiss-epic.com     Facebook: /SwissEpic

Sponsorship:             YouTube: /Swiss Epic
sponsor@swiss-epic.com
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