CONQUER THE ALPS - Swiss Epic
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01 INDEX SWISS E PIC | CONQUE R T H E AL PS THE ROUTE SWISS EPIC Swiss Epic 3 Epic Series 13 Graubünden 5 Winning 14 Swiss Hospitality 7 App & Social Media 15 Entries 8 Broadcast 17 Full Service 9 Website 18 2020 Rider Facts 10 Contact 19 2021 Rider Facts 11Global Exposure 11
3 SWISS E PIC | CONQUE R T H E AL PS SWISS EPIC Demanding yet rewarding 5 day stage race It's a unique test of endurance, resolve and skill with the staggering beauty of snow-capped, jagged skylines set as the perfect antidote to the physical and mental demands of mountain bike stage racing.
4 SWISS E PIC | CONQUE R T H E AL PS SWISS EPIC THE SWISS EPIC IS HELD IN A LOCATION SO MAJESTIC THAT IT HAS BEEN DUBBED MOUNTAIN BIKE HEAVEN: GRAUBÜNDEN 5 DAYS | 350KM | 12 000M CLIMBING
5 Find flow, find SWISS E PIC | CONQUE R T H E AL PS GRAUBÜNDEN inspiration in the home of trails Graubünden Graubünden is home to over 17 000 kilometres of alpine trails that challenge riders but reward all with views that will take even the most globally-experienced rider’s breath away, and memories that will last a lifetime. The Swiss Epic takes in a new route each year and offers riders the opportunity to experience true mountain biking in a region whose trails have been perfected over time.
6 SWISS E PIC | CONQUE R T H E AL PS GRAUBÜNDEN The Swiss Epic has put a global spotlight on the Graubünden canton. Hosting a race of this magnitude is fantastic for local business and for mountain biking in Switzerland as it allows international riders to experience Swiss hospitality and our incredible trails.” Reto Branschi CEO Destination Davos Klosters Economic impact 7000 rooms In 2020, 4 500 room nights were booked for both riders and non-riders, including breakfast and dinner services Graubünden, Switzerland
7 SWISS E PIC | CONQUE R T H E AL PS SWISS HOSPITALITY Hospitality The race entry package includes hotel accommodation with breakfast and dinner in the local towns through which the race passes. This allows riders to experience Swiss hospitality in its finest, as well as interaction with the local townsfolk who all go above and beyond to make every rider’s Swiss Epic experience a memorable one.
9 Full Service The Swiss Epic is a premium, full-service mountain bike stage race. From the day the race starts, riders need only look after their bodies, maintain their morale and enjoy the beautiful trails. Everything else is taken care of.
2020 Rider facts 10 SWISS E PIC | CONQUE R T H E AL PS 2020 RIDERS 88% male Rider age 43 Average age 65+ 1% 55-64 11% 12% women 45-54 27% 35 Average age 35-44 33% 25-34 21% 18-24 7% Top job titles Business Owners | Consultants | Engineers Business Management | Business Executives 58% International participants Top countries represented Switzerland 42% Denmark 4% Germany 10% Austria 4% Belgium 10% UK 4% Netherlands 6% Spain 4% Italy 4% Czech Republic 3% Represented countries 20
2021 Rider facts 11 SWISS E PIC | CONQUE R T H E AL PS 2021 RIDERS 90% male Rider age 43 Average age 65+ 1% 55-64 13% 10% women 45-54 41% 35 Average age 35-44 32% 25-34 11% 18-24 2% 80% International participants Top countries represented Switzerland 20% Spain 4% South Africa 12% Iceland 4% UK 9% Norway 4% Belgium 6% Netherland 4% USA 6% Sweden 3% Represented countries 41
12 Biggest names in SWISS E PIC | CONQUE R T H E AL PS GLOBAL EXPOSURE the sport riding the biggest brands Global Exposure The race offers the world’s biggest brands the opportunity to field test prototypes and refine models before the grand release to the world at Eurobike.
If you are a surfer, you want to surf in Indonesia. If 13 you are a mountaineer you want to climb Everest. If SWISS E PIC | CONQUE R T H E AL PS EPIC SERIES you are a MTB’er you want to ride the Epic!” Leon Lambrechts Absa Cape Epic finisher Epic Series The Epic Series is a global portfolio of best-in-class mtb stage races that culminates in the pinnacle of mountain biking: the Absa Cape Epic. The Swiss Epic forms an integral part of the Epic Series and the event has sold out year on year. With the demand for entries exceeding the supply, riders who were not fortunate enough to get their hands on an entry immediately join a long waiting list in the hopes of securing a spot on the start line high in the Swiss Alps, and with it, the possibility of earning a guaranteed entry into The Untamed African MTB Race through the Epic Series' Entry Qualification system. To those resilient enough to successfully tackle the trails of the Absa Cape Epic, the Swiss Epic, and The Pioneer, fuelled by Nutri-Grain, an Epic Legend medal is awarded. This medal recognises this incredible achievement and to date has been earned by 57 Epic Legends. Entry Qualification The Epic Series provides riders with another – albeit challenging – opportunity to gain an entry to the Untamed African MTB Race. Series races across the globe offer guaranteed slots to age category winners as well as a lottery for riders who’ve successfully completed each event. www.epic-series.com
14 I’m really happy SWISS E PIC | CONQUE R T H E AL PS WINNING to have the Swiss Epic victory on my palmarès.” Nino Schurter Olympic Gold Medalist, Multiple World Champion, 2 x Absa Cape Epic Winner and 2020 Swiss Epic Champion Pro-Am The Epic Series provides amateurs heightened for the amateurs as they with the opportunity to put have encountered and conquered the themselves against the professionals same challenges to join their heroes in the same race. on the finisher list. This Pro-Am concept allows for interaction with mountain bike heroes. The sense of achievement is
15 An engaged audience 165 236 SWISS E PIC | CONQUE R T H E AL PS APP & SOCIAL MEDIA Total Social media audience Epic Series Facebook YouTube Instagram 51 275 655 943 777 776 21 803 downloads reach views followers 42% 88 711 1543 8000 push notification total page likes viewing hours new followers opt-in launched 2019
16 2020 On event analysis SWISS E PIC | CONQUE R T H E AL PS APP & SOCIAL MEDIA Facebook YouTube Instagram Growth: 4.02% Views: 52 445 Growth: 59.12% Reach: 655 943 Watch Time: 1 543 Ave daily interactions: 3 900 Average daily interactions: 1 300 Unique Viewers: 21 457 Daily interaction rate 4.48% Daily interaction rate: 0.29% New Subscribers: 1 018 Reels views: 458 900 Video views during event: 509 000 Impressions: 255 729 Story impressions: 1 550 937 MOST POPULAR FACEBOOK POST MOST POPULAR VIDEO BEST INSTAGRAM REEL Reach: 261 849 Minutes viewed: 35 497 Views: 14743 Views: 198 000 Views: 89 202 Engagements: 6 035 Likes: 6 454
17 Broadcast SWISS E PIC | CONQUE R T H E AL PS EPIC SERIES The Swiss Epic is broadcast in 68 countries Number of transmissions (incl repeats) Number of transmissions (incl repeats) Airtime in hours by programme type: by region 592 hrs Programme type transmissions Region transmissions News (daily) 1322 Western Europe 541 Short Report (daily) 906 Eastern Europe 462 26min Highlight Show (post race) 904 Northern America 41 264 hrs South & Middle America 501 Asia-Pacific Africa Middle East 155 85 hrs 100 hrs 71 hrs Africa 816 32 hrs 35 hrs 4 hrs Middle East 616 e e e a st Tim rop rop ric op e c ific ric a a Total 3132 ta l E u E u Am e u r Pa Af l eE To rn rn n l eE ia- dd st e s te e r d d A s Mi We Ea o rth & Mi N o uth S
www.swiss-epic.com 18 SWISS E PIC | CONQUE R T H E AL PS WEBSITE Audience Overview Year 2019 2020 Page Views 476,020 580,284 Sessions 2020 Average session 02:42 02:31 242,261 Newsletter Subscribers 2200 2500 2019 32% DESKTOP % New Visitors 23% 21% 167,114 Users 98,593 140,736 2018 76,910 Website Visitors Top 10 Countries of Origin Visitor Age 5% 40% TABLET Switzerland 31% Belgium 4% 30% Spain 9% Italy 5% 20% Germany 7% Poland 3% 63% Gender 10% MOBILE 0% 18-24 25-34 35-44 45-54 55-64 65+ United States 6% UK 3% 76% 18-24 6% male South Afirca 4% Netherlands 2% 25-34 23% 35-44 26% 24% 45-54 22% female 55-64 12% 65+ 9% *Statistics provided by Google Analytics, tracking period Sept 2019 - Aug 2020
19 SWISS E PIC | CONQUE R T H E AL PS SWISS EPIC Contact General: Visit: www.swiss-epic.com +41 43 433 70 90 info@swiss-epic.com Instagram: @swiss_epic Twitter: @EpicMTBSeries Media and PR: media@swiss-epic.com Facebook: /SwissEpic Sponsorship: YouTube: /Swiss Epic sponsor@swiss-epic.com
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