Invitation to Exhibit 11 - 13 October 2019 Eildon Dam Wall, Lookout, Houseboat Harbour and Demonstration Area - Boating Industry Association of ...

Invitation to Exhibit
                         11 - 13 October 2019
    Eildon Dam Wall, Lookout, Houseboat Harbour and Demonstration Area
                                Lake Eildon

1                                   lakeeildonboatingandfishingshow.com.au

Welcome
    The Lake Eildon Boating and Fishing Show is owned and organised by the Boating
    Industry Association of Victoria (BIAV), with the valued support of Murrindindi Shire,
    Lake Eildon House Boat Industry Association, Goulburn Murray Water, Victorian Fishing
    Authority, Eildon Boat Club, and Regional Development Victoria.
    The Boating Industry Association of Victoria represents its members and supports the
    state’s 200,000 registered boat owners, 400,000 marine licence holders, and 900,000
    boating participants. Boating is big business in Victoria and boasts a $4.5b annual
    economic impact and over 17,000 jobs.
    Lake Eildon is already a significant contributor toward this and boasts amazing
    waterways for all varieties of boating activity including, however not limited to, house
    boats, fishing boats, ski and other tow sport boats, cruising vessels, paddle and other
    canoes, and everything in between. The boating industry in the region is already strong
    however has great potential for further growth and development.
    “The Lake Eildon Boating and Fishing Show will showcase the growing houseboat
    industry and range of water-based recreational opportunities on offer in Murrindindi
    Shire. Boating’s best kept secret, Lake Eildon, has something for everyone.”
    - Murrindindi Shire Council Mayor, Sandice McAulay

    The Lake Eildon Boating and Fishing Show will harness all of these positives and deliver
    a great event for exhibitors, for industry, for the region, as well as everyone who comes
    along to enjoy the event and take in the Lake Eildon boating lifestyle.
    This will be a major boating event in Victoria and the first of its kind, conducted in the
    iconic boating precinct of the elevated Lake Eildon Dam Wall that divides and overlooks
    both the weir, as well as the spillway and the pondage below. The event will extend into
    the outlook area, down to the boat ramp, onto the Houseboat Harbour, and on-water
    through to the boat demonstration area.
    There will be boating demonstrations and displays, water based activities, fishing
    opportunities, equipment displays and sales, entertainment, great catering and a fully
    stocked boat show bar.

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The Lake Eildon Boating and Fishing Show is the first of its kind in Victoria and is a
    major event for regional Victoria and the boating industry. The show is expected to
    attract up to 8,000 visitors from Melbourne and regional Victoria from a cross section
    of boaters, water sport enthusiasts, fishers, skiers, wakeboarders, paddlers, house boat
    lovers and lifestyle enthusiasts.
    The appetite for lifestyle, and boating lifestyle in particular is on the rise. The Lake Eildon
    Boating and Fishing Show will leverage this and provide exhibitors a great opportunity
    to present, in an iconic and inspiring setting, to this audience.
    This is a great opportunity to be a foundation exhibitor in what is sure to be a great boat
    show in an amazing location.

    Event Objectives
    1. Provide a great opportunity for BIAV members, exhibitors and the Victorian boating
       industry to exhibit boats and boating equipment to a new and engaged audience
    2. Provide an on-water demonstration opportunity for exhibitors and the public
    3. Create an iconic boating event and community festival
    4. Feature the house boat component of the industry that cannot be part of the
       Melbourne or other boat shows
    5. Support and enhance the regions boating industry as part of the overall Victorian
       boating industry
    6. Promote Lake Eildon as a premier boating and fishing destination and its liveability
    7. Generate in-bound tourism for the event itself, and the region
    8. Generate significant economic impact for the region and shire
    9. Deliver a great event that is enjoyed by exhibitors, stakeholders and visitors

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Who Should Exhibit
    •   House boat builders                         •   PWC manufacturers and dealers
    •   House boat agents                           •   Kayak and SUP manufacturers and
    •   Ski and wake boat manufacturers and             dealers
        retailers                                   •   Electronics and audio suppliers
    •   Crusing boat manufacturers and              •   Chandleries and boating accessories
        retailers                                       companies
    •   Fishing gear and accessories retailers      •   Boating destination and tourism
    •   Fishing boat manufacturers and dealers          groups
    •   Lake Eildon clubs, businesses, marinas      •   4 x 4 dealers, accessories & outdoor
        and associations                                camping equipment
    •   Lake Eildon property development            •   Marine education and safety
        agents                                          organisations
    •   Government agencies                         •   Marine clothing retailers

    Why You Should Exhibit
    •   A great opportunity to connect with an enthusiastic boating community as part of
        an amazing new boating event for Victoria.
    •   Iconic event location overlooking, and on the Eildon Weir
    •   A variety of exhibitor options on the Eildon Dam Wall, at the Lookout, at Houseboat
        Harbour and in or as part of the on-water Demonstration Area
    •   Close to Bendigo (2 hrs), Shepparton (1.5 hrs), Gippsland (2 hrs), Yarrawonga (2 hrs),
        Healesville (55 mins), Ringwood (1.5 hrs), Echuca (2.5 hrs), Melbourne (2 hrs), Albury
        (2.5 hrs), as well as a short journey to nearby Alexandra, Jamieson, and Mansfield
    •   Build brand awareness and generate leads
    •   Develop new internal and customer relationships
    •   Benefit from the event’s combined promotional power and advertising campaign
    •   Promote to an anticipated 8,000 visitors, over the 2.5 days.
    •   Great deals and options for exhibitors
    •   Help build boating and boating lifestyle awareness
    •   Be part of something special

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Features
    •   Houseboat Harbour and display
    •   Ski and Tow boat displays, demonstrations and trials
    •   Fishing boat displays, demonstrations and trials
    •   Cruising and other boat displays, demonstrations and trials
    •   Accessory, equipment, fishing and boating gear display and sales
    •   Fishing clinic and/or competition (hatchery tour)
    •   Melbourne to Eildon helicopter transfers available
    •   Food, drink and other festivities
    •   Entertainment (live music) and Education Stage
    •   Kids activities - Twilight Cinema, Friday Schools’ Day and more
    •   Iconic location with global boat show appeal – one of a kind!

    Promotion
    The Lake Eildon Boating and Fishing Show will enjoy the
    advertising, promotion, publicity, and social media expertise
    and resourcing of GDJ Advertising. The Bigger, Better,
    Boatier campaign for the Melbourne Boat Show, and all of its
    success, has been the brain-child of GDJ and they will again
    bring something special to this event.
    The marketing and promotional campaign of the Show will
    be specific and targeted to reach the current and potential
    boating and fishing audience; building attendance and
    importantly attracting the right audience. The campaign
    will encompass both traditional and social media platforms;
    television, radio, web, Facebook, Instagram, across regional
    and metropolitan networks. Further support will come from
    powerful publicity and PR.
    Boating, Fishing, Houseboats, Lake Eildon, the event
    precinct, the many features of the event, and the amazing
    lifestyle opportunities, will all feature throughout the
    campaign, attracting current and potential boating
    enthusiasts to the event.

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Exhibitor Costings

    Area                                             Price
    Causeway (overlooking precinct)                  $45 sq m

    Look Out Area                                    $40 sq m

    Houseboat Harbour                                $375 l m

    Demonstration Boats                              $375 Per Boat

    •   Note 1: 20% discount for large exhibitors.
    •   Note 2: 20% additional for non BIAV members.
    •   Note 3: Houseboat Harbour costing will be for the waterfront width (linear metre).
    •   Note 4: Demonstration boat costs include overnight rafting and pontoon access
        for crew, guests and prospectives.

    Sponsorship Opportunities
    Join Murrindindi Shire, VFA, LEHIA, Eildon Boat Club, Victorian Government, Goulburn
    Murray Water and Holmesglen @ Eildon as an event sponsor. Opportunities include
    Stage Presenter, Official Winery, Property Partner and Safety Provider.

    Contacts
    For all exhibitor documents, click here.
    For all enquries and to secure your premium location, contact Katrina Muir -
    ph: (03) 8696 5600
    e: katrina@biavic.com.au

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Iconic Location
    The Lake Eildon Boating and Fishing Show venue has been selected because of the opportunity
    that the Eildon Dam Wall, Lookout, Houseboat Harbour and Demonstration Area provide and
    the energy and enthusiasm of the local industry members. It will be a truly amazing event in an
    iconic location.
    Exhibitors will enjoy great promotion and exposure opportunities in this unique and exciting
    boating precinct.

                                   MAJOR PARTNERS

                                     Official Accomodation Provider

                                         holmesglenateildon.com.au

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