2019/2020 Sponsorship Deck - Oct 5, 2019 - Jan 8, 2020 Miami,Florida - Jungle Island
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2019/2020
Sponsorship Deck
Oct 5, 2019 – Jan 8, 2020
Miami, Florida
Jungle Island is redefining the Magic City’s nightlife with an array of immersive night time experiences in the heart of a glowing jungle, right here in Miami.
LUMINOSA Introduction Luminosa! A festival of light. When: October 5th 2019 to January 8th 2020 Enter Luminosa! A nighttime festival of lights and artistic Chinese Lantern craft with a Magic City twist. Luminosa will feature 13- acres of life-sized lanterns, beautifully hand- crafted out of colorful silk by Chinese artisans.. Jungle Island has partnered with Zigong Lantern Group, an industry leader with a solid track record of successful Chinese Lantern festivals worldwide.
EV E NT OV E RV I EW
An entire park transformed.
JUNGLE ROAD
Luminosa! will feature 4 exhibit
zones spanning 13 acres at
Jungle Island and will showcase
South Florida’s popular attraction
in a whole new light at night,
highlighting its monumental
transformation into Miami’s first BISCAYNE BAY
BIRDS & BLOOM
eco-adventure destination.
MAGIC CITY
EVENT ATTENDANCE
A unique Miami opportunity.
Jungle Island forecasts
200,000
visitors will flock to the park to witness this magical spectacle.
Luminosa is bound to be South Florida’s most "Instagram-able” event of the season.
EXPOSURE & REACH
Appealing to a valuable demographic.
Luminosa is reaching an upscale demographic, with digitally first behaviors and
coveted lifestyle interests.
Exposure Estimates Target Audience
Total Media Impressions 40M+ Core DMA Miami +30 miles
600K+
HHI $90k+
Site Visits Demographic Declared parents,
Emails & Communications 200K+ millennials, core 21-54, primarily
locals + US visitors, with
PR & Press Impressions 10M+ international overlay.
Interests Culture, arts, music, food,
fashion, outdoors, design.
EXPOSURE & REACH
A powerful communication platform.
Luminosa will be powered by a strong array of paid and earned media, perfect for
sponsor inclusion.
Key Media Activity
OOH Transit, shelters, vehicles, billboards and OOH exposure.
Digital Highly targeted programmatic, contextual, native and geo-fenced digital media.
Social Paid promotion of visual content and event stories and offers.
Email/SMS Constant stream of messaging to JI’s 60k+ subscribers, 100k+ ticket purchasers
and more.
Print High quality print partner inclusion (Ocean Drive, Luxury Magazine or other)
Radio Massive awareness in terrestrial and digital radio.
Press & News Planned coverage from DecoDrive, WSVN, CBS and many more.
SPONSORSHIP OPPORTUNITIES
A powerful communication platform.
PRESENTING SPONSOR (Exclusive)
The presenting sponsor will co-opt all media and onsite activations and have total visibility
with added opportunities to communicate offers and prospect with consumers.
Who is this for? What’s Included
Brands with an active Media
presence in market with - “Presented By” inclusion in all long form communications
similar demographic (print, articles, guides, maps, emails, website, etc.)
target. Potential - Inclusion in up to 15M impressions in paid media, email
presenting sponsors and PR communications.
include cars, - Inclusion in up to 5 promoted social stories
transportation, travel, - Audio inclusion in up to 1M radio impressions
CPG, fitness, education, - 500 VIP tickets for use by sponsor
telco, music and more.
Onsite
- Exclusive opening ceremony presence.
- Branded VIP area, featuring cocktails, refreshments and
seating, charging stations and more.
- Brand inclusion in all event signage
- Custom branded giant lantern at entrance
- Customized sponsor exhibit area
- Inclusion in VIP and branded gift package
SPONSORSHIP OPPORTUNITIES
A powerful communication platform.
ZONE SPONSOR (4 sponsors)
The zone sponsors have an opportunity to showcase their brand in conjunction with
each of the 4 exhibit zones and unique stories.
Who is this for? Sponsorship Package
Brands and partners Media
whose brands have a - Naming inclusion in zone naming. Ex: ”Birds &
strong correlation with Bloom, sponsored by Brand Name”
market demographic - Inclusion in up to 10 promoted social media posts or
and/or the event zones. advertising communications, up to 2M impressions.
Potential title sponsors - Clickable logo + text inclusion in up to 2 event
include tourism, hotels, related emails, with a distribution up to 60,000
watersports, green tech, guests.
arts/culture and more. - 20 VIP tickets for use by sponsor.
Onsite
- Illuminated placement on zone entrance lantern
- Brand inclusion in all zone related print media
- Brand inclusion in all zone related event signage
- Inclusion in VIP and branded gift package
SPONSORSHIP OPPORTUNITIES
A powerful communication platform.
DIAMOND SPONSORS (5-10 sponsors)
Diamond sponsors (multiple) have an opportunity to showcase their brand and
promote offers to a key demographic throughout event communications.
Who is this for? Sponsorship Package
Brands with an active
presence in market with Media
similar demographic target. - Naming inclusion in event sponsor communications,
Potential presenting including event landing page.
sponsors include cars, - Exclusive inclusion in 2 promoted social media posts
transportation, travel, CPG, about the event ($6,000 value) to our audience.
fitness, education, telco, - Visible clickable logo + text inclusion in up to 2
music and more. event related emails, with a distribution up to 10,000
guests.
- 5 VIP tickets for use by sponsor.
Onsite
- Brand inclusion in all sponsor related print media
- Brand inclusion in all sponsor related event signage
- Inclusion in VIP and branded gift media
- One week onsite event presence in 10x10 sponsor
tent, for an estimated 20k guests per week.EVENT HISTORY
The progression of tradition.
The Chinese Lantern Festival is
believed to date back 2000 years
ago to the Eastern Han Dynasty
when Buddhist monks would light
lanterns in the temples. Traditionally,
the Lantern Festival marks the end
of the Chinese New Year, also known
as Spring Festival. The lanterns are
thought to symbolize people letting
go of their pasts and celebrating a
new future, much like Jungle Island.“When you realize how
perfect everything is,
you will tilt your head back
and laugh at the sky.”
– BuddhaEVENT ORGANIZER
A worldwide leader.
Zigong Lantern Group is the #1 industry leader and the
largest in Chinese Lantern Festivals worldwide.
In 2016, Zigong Lantern Group merged with multiple
reputable Zigong lantern culture enterprises and an
investment company from Shenzhen.
Dedicated to storytelling and sharing traditional
Chinese cultures, Zigong Lantern Group specializes in
lantern exhibition, lantern design, simulated dinosaurs
and animals, and landscape and horticulture design.
As the first group to bring this festival from China to the Zigong Lantern Group was the only Chinese lantern group
overseas markets, Zigong has held lantern festivals in invited to participate in the G20 Summit, held in Hamburg,
over 30 cities in 16 foreign countries and more than 200 Germany.
cities and regions in ChinaEVENT MAP
Exhibit Layout
Park Map Theme ZonesBIRDS IN BLOOM
Exhibit RenderingBISCAYNE BAY Exhibit Rendering
JUNGLE ROAD Exhibit Rendering
MAGIC CITY Exhibit Rendering
READY TO TAKE THE NEXT STEP?
To become a sponsor, contact:
sponsorship@jungleisland.com
#JungleIsland #AdventureIsHere #Luminosa
jungleisland.com/luminosaYou can also read
