Media Planning Guide 2018 - www.airah.org.au/nation
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Media
Planning
Guide
2018
www.airah.org.au/nation
HVAC&R Nation is targeted
at tradespeople and end-users
in the HVAC&R industry.
• HVAC&R Nation reaches tradespeople
“in the field” – electrical and mechanical services,
mechanical contractors, consultants, distributors,
technicians, plumbing, service personnel,
and installers. These people work “on the tools”
and are an integral part of the HVAC&R industry.
• HVAC&R Nation is distributed free
over-the-counter in more than 280 outlets
Australia-wide, including major industry
wholesalers, distributors, and TAFE colleges.
• HVAC&R Nation
has the highest distribution and readership
of any HVAC&R magazine in Australia
– 13,170 copies distributed each month
– 10 issues per year.HVAC&R Nation • MED IA PL ANNING GUID E 2018
Editorial content
In HVAC&R Nation, we aim to give readers a practical approach to the HVAC&R industry.
This is perhaps best illustrated by the “Skills Workshop” section, which appears as a three-page pull-out
in the middle of the magazine. This section includes industry-relevant technical “how-to” guides, bulletins,
walk-throughs, step-by-step tutorials, to-do check lists and the like.
With topics changing from month to month, the section aims to provide useful information to readers
regardless of the area of the HVAC&R industry in which they work.
Feature topics are aligned to industry needs and what’s on the cutting-edge.
The publication prides itself on its ability to react to breaking news,
technological evolution, and trends as they occur.
Features can also take the form of training tips articles,
which aim to build the readers’ technical know-how
in HVAC&R.
“The Toolshed” is a great place to have a new
product showcased. Other features include Q&As, profiles,
industry updates, technology insights, apprentice stories
and career advice.
Other regular sections of the magazine focus on
industry news, ear-to-the-ground trade chatter, informal
reader Q&As, industry classifieds, and the ever-popular
“Lighter side” – a look at the month’s shonkier HVAC&R
installations sent in from readers.
Industry insights/sector outlooks are an important part
of the publication.
Circulation vs Readership* – those that matter
HVAC&R Nation reaches AIRAH members and non-members Australia-wide.
Circulation 13,170*
Readership 33,475*
• 128% more in circulation than our nearest competitor,
Climate Control News, at 5,766 copies.
* CAB Circulations Audit Board, September 2017.
eadership calculated as a sharing or pass-on rate of 2.4,
R 13,170
(meaning one copy is read by 2.4 people – an industry average).HVAC&R Nation • MED IA PL ANNING GUID E 2018
Advertising sizes Advertising rates
Ad sizes Casual 5 issues 10 issues
FULL No
220mm WIDTH x 310mm HEIGHT
PAGE AD Bleed
FULL PAGE $3,990 $3,755 $3,590
HALF PAGE $2,275 $2,175 $2,095
HALF No
220mm WIDTH x 150mm HEIGHT
PAGE AD Bleed QUARTER PAGE $1,475 $1,400 $1,350
Agency commission (where applicable)
is included and rates exclude 10% gst.
QUARTER No
106mm WIDTH x 150mm HEIGHT Premium placements attract the following surcharges:
PAGE AD Bleed
OBC — 20% Skills Workshop — 20%
IFC — 15% IBC — 10%
Advertising booking deadlines
HVAC&R Nation 2018
Bookings Artwork
March February 2 February 5
April March 2 March 5
May March 29 April 3
June May 4 May 7
July June 1 June 4
August June 29 July 2
September August 3 August 6
October August 31 September 3
November September 28 October 2
HVAC&R Nation 2019
February November 30, 2018 December 3, 2018Advertising technical specifications
Files can be emailed to: Glenn Douglas or John Mcgrath
Submitting artwork Advertising policies
Advertisements are to be supplied 1. The publisher reserves the right to refuse advertising.
in the following formats:
• A high resolution PDF file with embedded fonts 2. A $75 late fee may by charged for ads arriving
after the deadline. Costs for any corrections
• An Adobe Illustrator file with fonts converted required after the deadline may also be passed
to outlines on to the advertiser.
File specifications
3. Advertisers and advertising agencies assume
• Images used may be either .tiff, .eps, or .psd liability for content of advertisement printed
• All images must be CMYK or greyscale, and also assume responsibility for any resulting
high resolution (300dpi @ 100%). claims made against the publisher.
• Total ink weights not to exceed 320% 4. Advertisers and advertising agencies are
• Files over 10MB need to be supplied by jointly and severally responsible for payment
alternative means (CD-ROM, web transfer, etc.) for all insertions.
5. T he word “advertisement” shall be printed
Unacceptable formats at the top of advertisements that, in the opinion
• Microsoft Word of the publisher might be confused with
editorial pages.
• Microsoft Publisher
• Adobe Pagemaker 6. C
ancellations are not accepted and copy
• Freehand corrections not guaranteed after closing date.
• Corel Draw
• Microsoft Excel 7. The publisher will destroy materials if disposition
instructions are not furnished by the advertiser
• Bromide or Laser
within one year.
Mechanical data 8. R
equested positions are not guaranteed
unless stated as a paid position.
and advertising deadline
Publication printed sheet-fed offset at 150 line screen. 9.
All rates are based on artwork submitted
in acceptable print ready formats. Any production
Copy must be received by the copy deadline published
work will be charged at the conversion rate.
on the previous page.
All live elements must be within type area. 10.
Payment due net seven days of invoice date.
The publisher accepts no responsibility with material
that does not adhere to the guidelines as stated.
Contacts
EDITORIAL OFFICE ADVERTISING SALES OFFICE
Matt Dillon Mark Vender Glenn Douglas John McGrath
Communications manager Editor and Staff Writer Advertising executive Advertising executive
Phone: 03 8623 3009 Phone: 03 8623 3000 Phone: 03 8623 3018 Phone: 03 8623 3007
Email: matt.dillon@airah.org.au Email: mark.vender@airah.org.au Email: glenn.douglas@airah.org.au Email: john.mcgrath@airah.org.auAIRAH National Office
James Harrison Centre
Level 3, 1 Elizabeth Street, Melbourne Victoria 3000, Australia
www.airah.org.auYou can also read
