CONNECTING the Green Building Community - The World Green Building Council is the world's largest international organization influencing the ...

CONNECTING…
       the Green Building Community
The World Green Building Council is the world’s largest
   international organization influencing the green
                building marketplace.

THE Goal
• Champion the GBC model
• Support GBCs
• Create networking
• Enhance collaboration
• Commission research
• Represent GBCs internationally

THE Growth

                           96

Established in 2002

THE Network
All WGBC activity is driven by membership committees
and overseen by skilled GBC Staff and the Board of
Directors.
•   Policy Task Force
•   Rating Tool Task Group
•   Marketing and Communications
•   Council Development Committee
•   Audit Committee
Regional Networks:
     Africa            Americas
     Asia Pacific      Europe
     Middle East and North Africa

THE FULL REPORT
IT’S COMPREHENSIVE
IT’S IN ENGLISH
IT’S 125 PAGES
IT’S FREE TO DOWNLOAD

The first report of it’s kind that speaks
directly to the financial decision makers…

THE EXECUTIVE SUMMARY

IT’S AN OVERVIEW
IT’S IN ENGLISH
IT’S ONLY 5 PAGES!

Summary of the most recent and relevant
research and “Key Findings”

•   Is it possible to attach a financial value to the benefits of green
    buildings?
•   Do green buildings attract a financial premium in terms of
    rental and sales value?
•   Are they more attractive to tenants and occupiers?
•   Are employees occupying greener buildings more productive?
•   What are the next steps we can take as an industry from here?

• Combines best global evidence to date into one definitive
  resource
• Targets the decision-makers: developers, investors and owners,
  and major tenants
• Looks specifically at the financial bottom line
• Developed by a steering committee of experts
• Uses peer-reviewed evidence as the standard for analysis

Design and Construction Costs
                      Asset Value
                 Operating Costs
Workplace Productivity and Health
                  Risk Mitigation

• Building green does not
  necessarily need to cost more.

• There is an overall trend in the
  reduction of design and build
  costs as markets mature.

• Upfront costs are often offset by
  a decrease in long-term life cycle
  costs.

• Studies show a pattern of green
  buildings being able to more easily
  attract tenants and to command
  higher rents and sale prices.

• Local market conditions have a
  significant impact on the value of
  green buildings.

• In markets where green is more
  mainstream, ‘brown penalties’ are
  emerging.

• Green buildings can save money
  through reduced energy and
  water consumption and lower
  long-term operations and
  maintenance costs.

• Energy savings typically exceed
  any build cost premiums within a
  reasonable payback period.

• Sustainability risk factors can
  significantly affect rental income
  and the future value of real
  estate assets, in turn affecting
  their ROI

• Changing tenant preferences
  and investor risk screening may
  translate into risk of
  obsolescence for inefficient
  buildings

• Evidence shows that green
  design attributes can improve
  occupant productivity, health
  and well-being.

• Investing in better indoor
  environments can lead to better
  returns on one of every
  company’s greatest assets - its
  employees.

Workplace Productivity and Health

WHAT DOES THIS MEAN TO THE
         INDUSTRY?
• Creating the healthiest possible work environment is crucial to
  achieving optimal levels of employee productivity, happiness, and
  performance.
• Approach buildings as living systems, designing IN daylight and
  clean air while designing OUT harmful toxics and chemicals.
• Demand more transparency from product manufacturers about
  ingredients used in interior products.
• The industry is missing out on what is potentially its greatest
  return on investment in the occupant experience. Despite
  evidence, we remain skeptical and continue to under-invest.

A Shift in Mindset…

 “How much will green building
      cost my business”

               TO

 “How much will NOT investing in
green building cost my business?”

IN THE CEE REGION
There is distrust and mis-information in the industry regarding the benefits of
green building

• NEED collective groups inspired to deliver tangible benefits to the local
  market.

• EXPLORE proposals to see what the Business Case looks like specific to their
  market.

• CONNECT to leading companies building green to collect strong data and case
  studies for each of the categories.

• CREATE a report which could be shared through the WorldGBC platform and
  be an example in the region of the impact.

               Could Hungary develop a
                 Business Case study?

“In order to effectively transform the global marketplace,
there is a need for more data and for more case studies
from around the world.”

HUNGARY Business Case for Green Building
Look for partnership opportunities:

• Bring stakeholders together from the beginning of the design
  process through building operations
• Owners and tenants can team up to get the best results from
  buildings.
• Work with government to create the right policies for green
  buildings to thrive.

Look for opportunities to expand thinking from individual
buildings to the greater urban environment.

   GET INVOLVED WITH THE HuGBC!

Just two ideas…
1. Copy the Polish GBC – they are already working on the Polish
   Case for Green Buildings!
   a) Market Perception Survey of market participants
      (investors, tenants, consultants, etc.)
   b) “Hard Data” collection through facility managers

2. Quantify productivity differences between Budapest based
   shared service centers located in Green and Conventional
   office buildings.
   a) Joint HuGBC / HOA (Hungarian Outsourcing Association)
       project
   b) Requires academic researcher, potentially finding

• Setting standards in the surveying industry
• “Maintain and promote the usefulness of the
  profession for the public advantage.”
• Commissions research to promote leading
  edge thinking

RICS Research 2013
• Sustainable Construction: Realizing the opportunities
  for built environment professionals

• Commercial Real Estate Climate Change Model

• Property Valuation & Sustainability

• Green Infrastructure in Urban Areas

• Sustainability: Improving Performance in Existing
  Buildings Guidance Note (Members only)

Download the Report:
www.worldgbc.org/activities/business-case/

      #GBBusinessCase