Comptroller Media Information& Advertising Rates - American Society of Military Comptrollers - American Society of Military ...

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Comptroller Media Information& Advertising Rates - American Society of Military Comptrollers - American Society of Military ...
ARMED FORCES

Comptroller     The Journal of the American Society of Military Comptrollers

American Society of Military Comptrollers
Media Information&
Advertising Rates
Comptroller Media Information& Advertising Rates - American Society of Military Comptrollers - American Society of Military ...
ABOUT ASMC

                   American Society of Military                   The Armed Forces Comptroller was first published in
                   Comptrollers (ASMC) is a professional,         1956 and is the Society's primary means of sharing
                   non-profit, educational society serving        professional information. Articles are received from a
                   the men and women engaged in the               variety of sources, including academia, government, and
                   field of financial and resource                the membership at large. Each issue of the Armed Forces
                   management in the Department of                Comptroller is available to all members of ASMC, as well
Defense and the United States Coast Guard. It is for all          as Universities and libraries around the world.
persons, military and civilian, who are involved in the
overall field of military comptrollership. Military
comptrollership is defined as the profession of
comptrollership in the Department of Defense and the
Coast Guard, to include the fields of financial, general,
and resource management; accounting; finance,
budgeting; programming; reporting; statistics; auditing;
cost and price analysis; management analysis; and
supporting activities in management/industrial engineering;
automatic data processing; operations research/systems
analysis and other such fields as the National Council
may designate.
Mission Statement
To provide professional development and promote ethical
behavior in all aspects of Military comptrollership.

                                          MEMBERSHIP BY GRADE/RANK

  CIV         1093         GS03       3                   O1       72           SES2       16          YA-02      75
  E1          1            GS04       9                   O10      1            SES3       10          YA-03      38
  E2          5            GS05       93                  O2       99           SES4       5           YB-01      1
  E3          39           GS06       129                 O3       429          SES5       3           YB-03      1
  E4          64           GS07       357                 O4       503          SES6       7           YC-01      3
  E5          156          GS08       39                  O5       453          UA12       1           YC-02      24
  E6          217          GS09       716                 O6       281          UA13       2           YC-03      23
  E7          279          GS10       26                  O7       22           W1         3
  E8          140          GS11       1596                O8       10           W2         19
  E9          97           GS12       3228                O9       9            W3         11
  GM13        16           GS13       2829                Other    808          W4         9
  GM14        13           GS14       1611                RET      293          W5         7
  GM15        44           GS15       894                 SES      177          YA-01      13

        MEMBERSHIP BY LOCATION
                                           94%
                                            (16,453)
                                          United States

                                             5%
                                               (903)
                                          Military Base

                                             1%
                                              (49)
Comptroller Media Information& Advertising Rates - American Society of Military Comptrollers - American Society of Military ...
AFC READERSHIP

                                                          MEMBERSHIP BY SERVICE

                               Air Force                                                                                                     4,815

                                     Army                                                                                                    4,852
                             Coast Guard                                                       228
                  Combatant Command                                         130
Defense Finance and Accounting Service                                                                                    1,295
              Defense Logistics Agency                                                      218
      Department of Homeland Security                    43
         Department of Veterans Affairs              35
                 DoD Inspector General                    54
                    Joint Chiefs of Staff            38
                          Marine Corps                                                                              452
                                     Navy                                                                                    1,996
      Office of the Secretary of Defense                                                             268
                                    Other                                                                          441
                 Other Defense Agency                                                                                    1,001
  Other Defense Field Operating Activity            28
                  Other Federal Agency                                                                  275
                          Private Sector                                                                             968
     Washington Headquarters Services                     57

                                               25    50        75   100 125 150 175 200 225 250 275 300 1,000 2,000 3,000 4,000 5,000 6,000

                                                         MEMBERSHIP BY EDUCATION

                 Doctorate                                                     205
           Master’s Degree                                                                                                                     7,672
         Bachelor’s Degree                                                                                                           5,809
        Associate’s Degree                                                                           989
 Some College – No Degree                                                                                  1,389
               High School                                          146
                       GED          11
        Below High School       2

                                    25   50   75    100 125 150 175 200 225 250 275 300 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000
SPECIFICATIONS

                                    Armed Forces Comptroller Advertisements                                                                                                                General Guidelines
                                    The Armed Forces Comptroller (AFC), ASMC’s quarterly                                                                                                   • All Ads must be submitted as 4 color process
                                    journal, is delivered to over 17,000 members and univer-                                                                                                 (CMYK only, no spot colors)
                                    sities and institutions around the globe. The journal is                                                                                               • All ad files must be supplied in PDF/X-1a
                                    available in both print and digital. All ads placed in the                                                                                               (press-optimized) format. No native files.
                                    AFC are reflected in both versions of the journal.
                                                                                                                                                                                           • Include crop marks.
                                    For questions about advertising in the AFC, please
                                    contact Melissa Blacketer at
                                                                                                                                                                                           • Minimum resolution of 300 dpi
                                    blacketer@asmconline.org.                                                                                                                              • Files can be emailed as stuffed or zipped files
                                                                                                                                                                                             to blacketer@asmconline.org.

                                             Single-Page Ad                                                                                                                                              2-Page Spread Ad
                                                                                                              2-Page Spread bleed is 11.125” high
Single page bleed is 11.125” high

                                                                           Publication Trim is 10.875” high

                                                                                                                                                                                                                                                              Publication Trim is 10.875” high
                                                Publication                                                                                                                                 Publication
                                             Trim is 8.5” wide                                                                                                                            Trim is 17” wide

                                           Live area should be                                                                                                                          Live area should be
                                          at least .25” from trim                                                                                                                      at least .25” from trim
                                           and .50” from gutter                                                                                                                         and .50” from gutter

                                     Single page bleed is 8.75” wide                                                                                                                             Single page bleed is 17.25” wide

                                                        Half-Page Ad
                                                                                                                                                                                                 ARMED FORCES

                                                                                                                                                                                        Comptroller
                                                                                                                                                    Publication Trim is 10.875” high

                                                                                                                                                                                                                            VOLUME 63, NUMBER 2 SPRING 2018
                                                          Publication
                                                       Trim is 8.5” wide

                                                         Half-Page Ad
                                                         image area is                                                                                                                   Audit: Internal Controls,
                                                    8” wide x 5.0625” high                                                                                                               Decision-Support, and
                                                                                                                                                                                         Public Trust
                                                                                                                                                                                         Feature: An Interview of Mr. Mark Easton
                                                                                                                                                                                         and Ms. Alaleh Jenkins

                                                 Half-Page Ad cannot bleed
TERMS AND CONDITIONS

• Terms net 30 days. No commission is honored if full payment is not received within 30 days.
• All advertising is subject to publisher’s approval. The magazine reserves the right to reject advertising not in
  keeping with the publication’s standards, as determined by the publisher.
• Positioning of advertisements is done at the discretion of the publisher, except where a preferred position has
  been approved by the publisher at premium rates.
• No cancellations after the space reservation deadline date. Cancellations accepted upon written notice, if said
  notice is received prior to space reservation deadline date.
• Earned rates available, but may be applied only at the point of the rate break. Retroactive discounts not allowed
  on earned rates. Frequency discounts available only on advertising contracted within a 12-month period.
• Advertisers will be short-rated if, within a 12-month period, they do not fulfill the number of insertions upon
  which billings have been based. Split run not available.
• All advertising not clearly distinguishable from editorial must be labeled as “advertisement.”
• Publisher assumes no liability for errors in the advertiser’s index or in the actual advertisement.
• Publisher shall be under no liability for its failure, for any cause, to insert an advertisement.
• Advertiser and advertising agency agree to indemnify, defend and save harmless publisher from and against any
  claims for design, patent or copyright infringement, libel, violation of right of privacy, plagiarism, and any other
  suits based on contents of subject matter or graphic appearance of said advertisements.
• Publisher reserves the right to hold advertiser and/or agency liable for such monies as are due and payable to
  the publisher.
• No conditions, printed or otherwise, appearing on the advertising contract, billing instructions or copy instructions
  that conflict with the publisher’s stated policies will be binding on the publisher.
• The publisher does not guarantee any given level of circulation or readership for an advertisement.
• No contract is valid unless signed by a representative of the advertiser and the Armed Forces Comptroller
  representative. Advertiser or authorized agency must forward all materials to ASMC in accordance with deadline
  schedule and current rate card. Payments should be made to American Society of Military Comptrollers and
  mailed to the address on the advertising contract form. In signing, the advertiser/agency agrees to abide by
  contract regulations as stated in the current media kit.
• Cover advertisements must be 4-color.

DEADLINES AND MAIL DATES

Issue                         Space Reservation                Materials Due                     Issue Mails

Spring 2021                   February 10, 2021                March 2, 2021                     April 5, 2021

Summer 2021                   June 1, 2021                      June 22, 2021                    August 9, 2021

Fall 2021                     August 10, 2021                  September 6, 2021                 October 5, 2021

Winter 2022                   November 8, 2021                 December 7, 2021                  January 10, 2022

Spring 2022                   February 7, 2022                 February 25, 2022                 April 4, 2022

Summer 2022                   June 6, 2022                     June 23, 2022                     August 8, 2022

Fall 2022                     August 9, 2022                   August 31, 2022                   October 2, 2022

Winter 2023                   November 7, 2022                 December 5, 2022                  January 10, 2023

Spring 2023                   February 6, 2023                 February 28, 2023                 April 3, 2023
ADVERTISING CONTRACT

American Society of Military Comptrollers
ATTN: Armed Forces Comptroller
415 North Alfred Street, Alexandria, VA 22314
Phone: 703-549-0360
Fax: 703-549-3181
Email: blacketer@asmconline.org

Advertiser/Advertising Agency:

ASMC Corporate Member Number:

Address:

City, State, Zip:

Contact Person:                                                             Tel:

Email Address:                                                              Fax:

                             Ad Size                   1x                 2x                  4x

                            Full Page               $2900                $2750              $2500

                            Half Page               $2200                $2100              $1900

                            Full Spread             $4700                $4450              $4000

                            Center Spread           $4800                $4600              $4200

                            Cover 2 or 3            $3200                $3050              $2800

                            Cover 4                 $3500                $3300              $3100

                    Issue                       Size                    Position                    Fee

              Fall 2018
              Winter 2018
              Spring 2019
              Summer 2019
              Fall 2019
              Winter 2019
              Spring 2020
              Summer 2020
              Fall 2020

Advertiser of authorized agency must forward all materials to ASMC in accordance with deadline schedule and current rate card.
Payments should be made to the American Society of Military Comptrollers and mailed to the above address. In signing, the
advertiser/agency agrees to abide by contract regulations as stated in the ASMC media kit.

Advertiser Signature                                Title                      Company                            Date

Armed Forces Comptroller Representative                                                                           Date
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