COMMUNITY CARLTON IN THE - CHARITIES REQUESTS

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COMMUNITY CARLTON IN THE - CHARITIES REQUESTS
CARLTON IN THE

COMMUNITY
                                 CARLTON              PLAYER           CHARITIES
                               INDIGENOUS            AWARDS              AND
                                PATHWAYS                               REQUESTS
PAG E 8       PAG E 20              PAG E 26            PAG E 28        PAG E 32

          C A R LTO N C O M M U N I T Y 2021 A N N U A L R E V I E W
COMMUNITY CARLTON IN THE - CHARITIES REQUESTS
Carlton Football Club
acknowledges the traditional
owners of the land on which
  IKON Park is located, the
  Wurundjeri people of the
        Kulin Nation.
The Club also acknowledges
and pays its respects to their
   Elders past, present and
emerging and the traditional
  owners of country across
Australia, where we play our
         great game.
COMMUNITY CARLTON IN THE - CHARITIES REQUESTS
CEO FOREWORD
                   The Carlton Football                 community via awareness raising
                   Club champions its                   campaigns, including the Club’s
                   responsibility to                    annual AFLW and AFL Carlton
                   influence positive                   Respects Games.
                   social change by                     Further, the Adam Saad Pathways
                   creating a strong sense              program was established at the

                                                                                              C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
                   of connection and                    Club to create stronger football
                   belonging within                     pathways for multicultural youth,
                                                        while also providing off-field
                   our community.
                                                        education in leadership, nutrition,
                   While 2021 has been another          cultural awareness and values.
                   significantly challenging year
                                                        Reconciliation with First Nations
                   for our members, supporters and
                                                        peoples also remains a strong
                   the broader community, the Club
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                                                        priority. Finalising the Club’s
                   maximised the opportunity to
                                                        Innovate Reconciliation Action
                   adjust to a new way of interacting
                                                        Plan (RAP) has been of primary
                   with our community program
                                                        focus in this space, to ensure
                   participants and plan for growing
                                                        the Club is ‘walking the walk’
                   the Carlton Respects program’s
                                                        as well as ‘talking the talk’,
                   impact and reach.
                                                        while building stronger
                   The Carlton Respects program         connections with Aboriginal
                   continues to aim to be the most      controlled organisations such
                   influential gender equality          as Clothing the Gaps.
                   program in sport, with a vision
                                                        The Club has also continued to
                   to see an Australia free from
                                                        engage with affiliated charities
                   violence through the delivery
                                                        Richard Pratt Fellowships
                   of an education program in
                                                        in Prostate Cancer, Peter
                   schools and workplaces and
                                                        MacCallum Cancer Foundation
                   by addressing the broader
COMMUNITY CARLTON IN THE - CHARITIES REQUESTS
and Inclusion Foundation, while
    providing support to a number
    of individuals and families by
    facilitating special requests.
    Thank you to our funding partners
    VISY, ADCO, and our Workplace

                                         C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
    Charter members for supporting
    a special cause and doing their
    bit. Further thanks for the advice
    we receive from our Board
    sub-committee members, Blues
    Foundation trustees and RAP
    Working Group and Advisors.
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    We look forward to 2022
    being a strong year.

    Brian Cook
    CEO Carlton Football Club
COMMUNITY CARLTON IN THE - CHARITIES REQUESTS
CARLTON RESPECTS

                                                                                            C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
                          Carlton Respects is the Carlton Football
                          Club’s flagship community initiative
                          promoting gender equality for the
                          prevention of violence against women.
                          Established in 2016 in response to the
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                          alarming statistics around family and
                          domestic violence in Australia, the
                          initiative comprises a schools program,
           EVERY          workplace charter and awareness
                          raising campaigns.
        TWO MINUTES       The Club encourages all members of the community to
     AUSTRALIAN POLICE    speak up if they see or hear disrespect towards women.
       ARE CALLED OUT     If you are in a position to, a donation to the Carlton Respects
       TO A DOMESTIC      program would be greatly appreciated to continue our
                          important work in the gender equality space.
     VIOLENCE INCIDENT.
                                                DONATE HERE
COMMUNITY CARLTON IN THE - CHARITIES REQUESTS
the Carlton Respects Digital
                                                                         Learning Platform, not only
                                                                         allowing for the continuation of
                                                                         the program, but expanding it’s
                                                                         reach and impact by increasing
                                                                         its accessibility to all schools.

                                                                                                                                                   C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
                                                                         2022 will see the first full year
                                    The Carlton Respects                 of the Carlton Respects Digital
                                    Schools Program was                  Learning Platform to allow for
                                    developed in 2016                    rapid growth and uptake of
                                    to educate young                     the program across the state
                                    Australian students                  and country. Through the
                                    about respect and                    online platform, the Schools
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                                    equality as a tool for               Program will continue to
                                    primary prevention of                educate students aged between
                                    violence against women.              10–14 on the importance of
                                                                         respectful relationships, equality,
                                    Developed with advice from           and deconstructing gender
                                    Our Watch and La Trobe               stereotypes, strengthening
                                    University, the program has          positive, equal, and respectful
                                    historically been delivered within   relations among young men
                                    schools throughout Melbourne’s       and women.
                                    northern metropolitan region.        The program will continue to
                                    The financial implications           comprise four key sessions,
                                    associated with the COVID-19         including the motion of emotions,     For schools looking to register
                                    pandemic necessitated a              bullying and help-seeking, being      for the Carlton Respects Program,
     To find out more information   restructure of the delivery of the   a buddy and gender stereotypes,       please email your interest to
                                    program at the end of 2020.          and values and respect.               Community@carltonfc.com.au
          CLICK HERE                This enabled the Club to develop
COMMUNITY CARLTON IN THE - CHARITIES REQUESTS
The Carlton Respects                  who hosted our first webinar
     Workplace Charter                     of the year. Tarang gave
     aims to leverage                      participants an insight into his
     the power of the                      personal story of the loss of his
                                           sister from domestic violence.
     workplace to play
     our part in creating                  Our Workplace Charter

                                                                                C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
     an Australia free                     members were also invited to
     from violence.                        our annual Carlton Respects
                                           Workplace Charter seminar,
     The Charter provides a                proudly presented by VISY. The
     framework with actions, created       seminar took place on Tuesday
     in conjunction with Our Watch,        19 October over Zoom and saw
     to lead organisations to become       presentations from Our Watch
     a more gender equitable
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                                           Practice Systems Manager
     workplace. The charter also           Jo Brislane, Daniel and Luke
     offers education to employees         Mancuso from YiaYia Next Door,
     and provides them with the            and a panel discussion with
     opportunity to be a part of key       Carlton Football Club AFL Senior
     awareness raising campaigns.          Assistant Coach Luke Power and
     Most importantly, joining the         AFLW player Gab Pound.
     Charter demonstrates that
     organisations are committed to
     tackling one of Australia’s biggest
     social challenges.
     In 2021, our Workplace                If your organisation is interested
     Charter members were given            in being part of the Carlton
     the opportunity to hear from          Respects Workplace Charter in
     several different guest speakers,     2022, please contact us at
     beginning with Tarang Chawla          community@carltonfc.com.au.
COMMUNITY CARLTON IN THE - CHARITIES REQUESTS
The Club would like to thank the following
      2021 Carlton Respects Workplace Charter
     members for their commitment to challenging
         gender inequality in the workplace.

                                                   C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
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COMMUNITY CARLTON IN THE - CHARITIES REQUESTS
CARLTON RESPECTS
     GAME DAY
                                                                            On Saturday 7 August,
                                                                            the Carlton Football
                                                                            Club played its sixth
                                                                            annual AFL Carlton
                                                                            Respects game against
                                                                            the Gold Coast Suns.

                                                                                                           C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
                                                                            In the lead up to the match,
                                                                            the Club launched a new
                                                                            campaign message,
                                                                            ‘Disrespect grows louder
                                                                            surrounded by silence’,
                                                                            encouraging everone in
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                                                                            the community to call out
                                                                            disrespectful behaviour,
                                                                            and highlighting the
                                                                            importance of speaking up
                                                                            to ensure this social issue
                                                                            doesn’t continue to grow.
     On Saturday 20                    and waving their orange flags
     February, the Carlton             to demonstrate their support.
     Football Club hosted              To conclude a fantastic
     its fourth annual AFLW            Carlton Respects match, the
     Carlton Respects Game.            Blues overcame the fast-starting
     More than 2,000 football fans     Tigers to record a five-point win.
     flocked to IKON Park to watch
     Carlton take on Richmond, with
     many sporting a touch of orange
COMMUNITY CARLTON IN THE - CHARITIES REQUESTS
While COVID-19 restrictions
     meant there was no crowd
     in attendance at Marvel
     Stadium, Blues fans far and
     wide showed their support
     via social media by posting
                                                               THE CLUB WOULD

                                                                                 C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
     photos and adding a touch
     of orange to their usual                                   LIKE TO THANK
     Navy Blue.                                              THOSE WHO SHOWED
                                                                THEIR SUPPORT
                                                              AND RECOGNISED
                                                               THE IMPORTANCE
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                                                                  OF GENDER
                                                              EQUALITY FOR THE
                                                                 PREVENTION
      Engagement on the Carlton Respects instagram account
       saw a massive jump in impressions in both February
                                                                 OF VIOLENCE
     and August when the AFLW and AFL games were played.      AGAINST WOMEN.
                   AFLW                        AFL

              6,633                    37,928
          IMPRESSIONS                IMPRESSIONS
               FEBRUARY                   A U GU ST

                            @CARLTONRESPECTS
ADAM SAAD PATHWAYS

                                                                                                C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
                          Established by Adam Saad in 2018,
                          the Adam Saad Pathways is a program that
                          invites youth from culturally diverse backgrounds
                          to participate in various football and personal
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                          development programs.
                          The program aims to create          Divided into three parts,
                          positive and healthy role models,   the program comprises
                          both throughout the community       the Adam Saad Academy,
                          and within respective households,   the Adam Saad High
                          by addressing disengaged youth      Performance Program and
                          and providing opportunities         the Adam Saad Schools Cup.
                          for participants to learn about     The Academy was the sole
                          their culture, religion and         component of the Pathways
                          identity in addition to improving   program that was delivered
                          their football skills, while also   at the Club in 2021, with plans
                          providing career pathways           to launch the remaining two
                          preparing them for the future.      next year.
The Adam Saad Academy                  Adam Saad High                      Adam Saad Schools Cup
     – a multicultural academy and          Performance Program –               – a primary school football
     high-perforance program that           a program for six young athletes,   competition held in Northern
     welcomes youth aged between            selected from the Adam Saad         Metropolitan Melbourne where
     12–15 years, living in Northern        Academy who undergo a               between six and 10 primary
     Metropolitan Melbourne from            similar program to Adam Saad’s      schools participant in the
     various cultural backgrounds           own AFL program, where they         annual Adam Saad Schools

                                                                                                                 C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
     and religions. The Academy uses        mirror the professional lifestyle   Cup. The overall aim of the
     football as a vehicle to equip         of an elite AFL footballer. The     Cup is to connect participants
     participants with the foundations      program takes place over three      with local sporting clubs to
     required to lead successful lives      consecutive days.                   encourage participation in
     as they grow to become young                                               recreational sports.
     adults. Coached by Adam Saad
     himself, the eight-week program
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     consists of leadership, cultural
     awareness and educational
     sessions, as well as football skills
     development and an insight into
     a professional athlete’s lifestyle.
     A game is also played in the last
     week against another multicultural
     academy, allowing participants
     to showcase their strengths.

              “... THE ADAM SAAD ACADEMY
               HAS GIVEN ME MUCH MORE
               KNOWLEDGE IN ALL ASPECTS
              OF LIFE, SCHOOL, FAMILY AND
                 MOST OF ALL, FOOTBALL.
               THAT IS WHY HE IS SUCH AN
                 INSPIRATION TO US ALL.”
                            PARTICIPANT
“... HAVING BEEN LUCKY

                              C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
     ENOUGH TO TRAIN WITH
     AND BE COACHED BY AN
       AFL SUPERSTAR AND
     A SUPER PROFESSIONAL,
       SUPPORTIVE TEAM IS
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        UNREAL! IT MEANS
      A GREAT DEAL TO HIM
       AND IS HELPING HIM
     BOTH PERSONALLY AND
      WITH HIS FOOTBALL IN
           MANY WAYS.”
              PARENT
CARLTON INDIGENOUS                    This year, the Carlton Football Club:

     PATHWAYS                                   - D
                                                   eveloped an Indigenous
                                                  themed Guernsey, with
                                                  proceeds being donated
                                                  back to assist Indigenous
     COMMITMENT. RESPECT. OPPORTUNITY.            foundations and charities.

                                                                                   C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
                                                - P articipated in league-wide
     The Carlton Football                          Indigenous rounds and
     Club officially launched                      celebrations.
     their Innovate
                                                - E nsured appropriate
     Reconciliation Action
                                                   Welcome to Country or
     Plan (RAP) in 2019.                           Acknowledgements of
     A RAP is a strategic document                 Country at official events
26

     that supports an organisation’s               were delivered.
     business plan. It includes
                                                - E stablished partnerships
     practical actions that will drive
                                                   with local Indigenous
     an organisation’s contribution to
                                                   organisations.
     reconciliation both internally and
     in the communities in which                - A
                                                   ppointed an Indigenous
     it operates.                                 Liaison Lead to create a
                                                  flagship Indigenous Program
     Our vision for reconciliation is to
                                                  with our community.
     play our part as an elite sporting
     club and workplace in creating a
     nation that celebrates Aboriginal
     and Torres Strait Islander diverse
     communities and brings together
     all Australians to walk as one.
PLAYER AWARDS
                              This year, Adam Saad was              Carlton Head of Football Brad         Harry Taylor, Scott Selwood and
                              the recipient of the award for        Lloyd said the award was a            Gary Rohan as former recipients
                              his outstanding contribution          testament to Saad’s character         of the award.
                              and commitment to the                 and his commitment to
                              Adam Saad Academy.                    developing others.
                              Setting aside time outside of         “Adam is an extremely generous

                                                                                                                                            C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
                              his football schedule, Saad           person who has a passion for
                              delivered the program for the first   helping others,” Lloyd said.
                              time as a Blue in 2021, uniting 25    “We are extremely proud to
                              young athletes from a variety of      see him acknowledged for
                              cultural backgrounds.                 the commitment he has shown
                              Despite the sessions being            and the time he has devoted to
     Each year, in honour     disrupted by the COVID-19             helping youth who look up to him
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     of the late Tom Hafey,   lockdown and restrictions in          as a role model.
     Variety presents the     Melbourne, with some sessions         “Adam sets a very strong
     Tom Hafey Variety        held at IKON Park and some            example across our football club
     Heart of Football        virtually over Zoom, Saad             both on and off the field, and we
     Award to a current       commitment did not waver.             congratulate him for his efforts in
     AFL or AFLW player       Since becoming a Blue                 making a difference throughout
     who has inspired the     during the 2020 trade period,         the community.”
     children’s charity by    Saad has immersed himself             As the recipient of the
     displaying outstanding   across all aspects of the Club,       Tom Hafey Variety Heart of
     commitment to            demonstrating a passion               Football Award, Saad received
                              to helping the community,                                                        “... ADAM IS AN
     Australian children.                                           a $2,000 donation from Variety          EXTREMELY GENEROUS
                              particularly by influencing youth
     The Award recognises     from culturally and linguistically
                                                                    to use for the Adam Saad                  PERSON WHO HAS
     the player’s selfless                                          Pathways program.                          A PASSION FOR
                              diverse backgrounds and having
     actions and dedication   a positive impact on aspiring         He now joins Eddie Betts,                HELPING OTHERS...”
     to children.             young footballers.                    Andrew McLeod, Robert Harvey,                      BRAD LLOYD
PLAYER AWARDS
                                 Nicola has supported various
                                 dementia awareness and
                                 fundraising events, including
                                 the annual Memory Walk &
                                 Jog event hosted by Dementia
                                 Australia (who Nicola is an
                                 ambassador). She has been

                                                                     C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
                                 vocal in the media for supporting
                                 families of people living with
                                 dementia and through her effort
                                 has recruited numerous volunteers
                                 and participants to raise money
     Each year, at the           for the cause as well as raise
     Brownlow Medal night,       awareness of the disease
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     AFL recognises an AFL/      and reduce social isolation
     AFLW player for the         amongst carers.
     Jim Stynes Community        Nicola was deservingly
     Leadership Award.           named a nominee for this year’s
     Over the past five years,   Jim Stynes Community Leadership
     Nicola has been a big       Award 2021, which was
                                 eventually won by Travis Boak.
     advocate for Dementia
     and has used her platform
     to assist the work of
     Dementia Australia to
     raise awareness and
     understanding
     of dementia within
     the community.
CHARITIES
     Inclusion Foundation               filmed on-ground at IKON Park       awareness of the prevalence of
     Inclusion Foundation is an         with Blues players Sam Walsh        prostate cancer and promote the
     organisation that aims to enhance and Matt Kennedy taking part         importance of early detection.
     lives and change perceptions       in this challenge with a group of   This year, the messaging around
     of Down Syndrome within society. Inclusion Foundation students.        the match centred around the
     They do this through providing     The intention of the video was      importance of attending regular
     Australian-first, innovative dance to promote social inclusion and

                                                                                                                   C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
                                                                            check-ups with your GP, with
     and fitness programs for children create a viral campaign to bring     statistics demonstrating that due to
     and young adults with              awareness to both the cause and     the COVID-19 pandemic, not as
     Down syndrome.                     the charity. This video was then    many people were attending their
                                        promoted across both the Club’s     regular check-ups.
     The Carlton Football Club          and Inclusion Foundation’s social
     partnership with Inclusion         channels, as well as being played   The Pratt family
     Foundation began in 2015 and       during Carlton’s Round 1 Match      The Pratt family and guests were
32

     has seen the two organisations     against Richmond.                   invited to take to the field during
     come together to celebrate                                             the pre-game player warm-up.
     WDSD each year. This has           Richard Pratt Cup
                                                                            While on the ground, the David
     included Carlton players           In 2009, in partnership with        Parkin prostate cancer video
     participating in a Beat Fit™       the Pratt Foundation and            was played.
     performance at Federation          Collingwood Football Club,
     Square, attempting to break a      Carlton Football Club hosted the    Three-quarter time
     world record and a Moverthon       inaugural Richard Pratt Cup. The    acknowledgement
     at Federation Square.              Cup has since been held annually    During three-quarter time, a
     Count Me In video                  in honour of former player,         30-second applause occurred
                                        committeeman, major donor and       to recognise those impacted by
     The main activation for the        president of the Carlton Football   prostate cancer.
     World Down Syndrome Day            Club, the late Richard Pratt who
     21campaign was a combined          passed with prostate cancer. The
     Carlton and Inclusion Foundation Richard Pratt Cup presents an
     dance video. This video was        opportunity each year to raise
Peter MacCallum Cup                  This session allowed the two
     The Peter Mac Cup began              boys to take photos, videos and
     in 1993 and is the longest           speak with individual players.
     standing charity sporting            They also each received a Team
     relationship within Australia. The   Signed Guernsey at the end of
     Cup plays an important role in       the training session.
                                          Trophy presentation

                                                                              C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
     raising awareness of the Peter
     MacCallum Cancer Centre’s            With Carlton defeating
     work in preventing, detecting        Collingwood, the Peter Mac Cup
     and treating cancers, as well        was presented to stand-in captain
     as encouraging support from          Jacob Weitering post-match.
     the community.
     This year’s Peter Mac Cup was
34

     used as an awareness raising
     match for the Foundation’s major
     event, Unite to Fight Cancer
     (UTFC).
     Training session viewing
     In the week leading up to the
     PMC, two patients from the
     Peter MacCallum Cancer Centre
     attended a Carlton Football Club
     training session.
     This opportunity allowed the two
     patients, Michael, and David,
     to view the training session on-
     ground and interact with various
     players and coaches.
REQUESTS                                                            SLATER
     The Carlton Football Club greatly
     values its commitment to the
     community. We pride ourselves
     on being proactive in addressing
     and supporting the needs of the
     community with just over $1.2
     million invested annually into

                                                                                                                                                   C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
     the community as verified by the
     London Benchmarking Group.
     One way we are committed
     to the community is through
     our requests program. Through
     requests, as a Club we are able
36

     to provide support to individual’s
     and organisations in need.
     The Carlton Football Club
     assists with:
          - Complimentary tickets                                        As part of the Club’s community      presented a unique opportunity
          - Player visits                                                requests, in April this year the     to lead the boys out to training
                                                                         Blues were privileged to meet six-   and be part of the team for a very
          - Autographed items                                            year-old Slater Clifton-Walker,      special Navy Blue afternoon.
          - Special requests                                             giving him a one-day contract to     To learn more about
                                                                         be a part of the team.               Slater’s experience:
     To submit a request to the Carlton   Please note that the Club is
     Football Club, please use the link   not able to offer financial    Slater was a young Bluebagger
     found here. All requests must be     assistance, cash donations     battling a terminal illness and           CLICK HERE
     submitted through this form to       or monetary sponsorship.       to thank him for cheering on the
     ensure your request is referred to                                  team despite everything he had
     the correct department.                SUBMIT REQUEST               been going through, he was
THE CARLTON FOOTBALL
         CLUB THANKS OUR
     PLAYERS, STAFF, MEMBERS,
     CORPORATE PARTNERS AND
      FANS FOR THEIR SUPPORT
     OF COMMUNITY INITIATIVES

                                C A R L T O N C O M M U N I T Y 2 0 21 A N N U A L R E V I E W
         IN 2021. WE LOOK
       FORWARD TO A STRONG
       AND IMPACTFUL 2022.
38
CARLTON COMMUNIT Y
2 0 21 A N N U A L R E V I E W
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