YEARS PROMOTING THE NEW CONMEBOL - FOOTBALL SINCE 1916
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FOOTBALL SINCE 1916
6
YEARS
PROMOTING
THE NEW
CONMEBOL
2 | 6 YEARS PROMOTING THE NEW CONMEBOL
THE COUNCIL
Alejandro Domínguez Wilson-Smith
CONMEBOL President
– Paraguay –
Laureano González Claudio Tapia Ramón Jesurún
1st Vice President 2nd Vice President 3rd Vice President
– Venezuela – – Argentina – – Colombia –
Robert Harrison Francisco Egas Ignacio Alonso Agustín Lozano
– Paraguay – – Ecuador – – Uruguay – – Peru –
Pablo Milad Fernando Costa Jorge Gimenez Ednaldo Rodrígues
– Chile – – Bolivia – – Venezuela – – Brazil –
FIFA Vice
President CONMEBOL representatives before the FIFA Council
Alejandro Domínguez Ramón Jesurún Fernando Sarney María Sol Muñoz Ignacio Alonso
– Paraguay – – Colombia – – Brazil – – Ecuador – – Uruguay –
6 YEARS PROMOTING THE NEW CONMEBOL | 3
•2016•
A NEW
CONMEBOL
GETS
UNDERWAY
Alejandro Domínguez
is unanimously elected
to complete the term
in force in the
Presidency of CONMEBOL.
4 | 6 YEARS PROMOTING THE NEW CONMEBOL
6 YEARS PROMOTING THE NEW CONMEBOL | 5
•2016•
4 FOR inTHE FIRST TIME
the history of CONMEBOL
Transparent
accounting
CONMEBOL shows its
accounting publicly to council
and the press, and also make
it available online through the
website.
Open and
competitive bidding
The first open and competitive
bids for tournaments
broadcasting rights in the
history of CONMEBOL are
carried out.
Forever in our
memory
On November 28, South
American football experienced
one of its most tragic moments.
The plane carrying Club
Chapecoense crashed near
Medellin, the city where the
CONMEBOL Sudamericana (South
American CONMEBOL) final was
The essential structural due to play. A total of 71 people
reform of CONMEBOL lost their lives bringing mourning
is expedited with the to Brazilian, South American
approval of new statutes, and world sport. At the express
adjusted to FIFA guidelines request of the rival team,
and the principles of good Atlético Nacional, Chapecoense CONMEBOL promotes a
governance, transparency and was awarded the Sudamericana program of massive anti-
professionalization. title in tribute to the victims of doping controls, both in and
this terrible accident.
out of competition
6 | 6 YEARS PROMOTING THE NEW CONMEBOL
ALL RECORDS ARE BROKEN:
ATTENDANCE, TV BROADCASTING,
PARTICIPATION AND REVENUES
CONMEBOL organized an unforgettable Copa América Centenario
in the USA. A tournament that broke all current records. A brilliant
celebration of the first hundred years of the world’s oldest
national team tournament.
6 YEARS PROMOTING THE NEW CONMEBOL | 7
•2017•
YEAR OF
TRANSPARENCY AND
PROFESSIONALIZATION
The investigation into the
funds stolen from South
American football gains
momentum, taking as a starting
point external audits, one of
them forensic, initiated in 2016.
8 | 6 YEARS PROMOTING THE NEW CONMEBOL
6 YEARS PROMOTING THE NEW CONMEBOL | 9
•2017•
From “criminal association” to “victim organization”
CONMEBOL is no longer considered a “criminal organization” by
the U.S. and Swiss courts, and is declared a “victim organization”
in the FIFA Gate proceedings. CONMEBOL’s cooperation with the
investigations is unrestricted.
Alejandro
Domínguez is INFORM
E DE FIN
AN ZAS 20
17
elected chairman
of the FIFA Finance
Committee for a
four-year term.
10 | 6 YEARS PROMOTING THE NEW CONMEBOLSUMMIT OF SOUTH AMERICAN
SOCCER STARS
The NEW CONMEBOL turns decisively to its true raison d’être:
football. The South American Football Stars Summit is held as
part of the core idea of recovering and protecting the identity
and DNA of our South American football.
CONMEBOL
IS THE FIRST
CONFEDERATION
IN THE WORLD
to apply VAR technology
in championships, in the
spirit of achieving ever
greater sporting justice.
6 YEARS PROMOTING THE NEW CONMEBOL | 11•2018•
WHAT FOOTBALL
GENERATES
MUST RETURN
TO FOOTBALL
By unanimous decision of the
Council, Alejandro Domínguez
is elected as President of
CONMEBOL.
12 | 6 YEARS PROMOTING THE NEW CONMEBOL6 YEARS PROMOTING THE NEW CONMEBOL | 13
•2018•
THE “CASA
CONMEBOL”
AT THE
WORLD
CUP IN
RUSSIA
South American football makes its
presence felt with the opening of an
unprecedented “Casa CONMEBOL”
(“CONMEBOL House”) at the World Cup
in Russia. Fans, journalists and members
of delegations from our continent enjoy
their own space at the World Cup event.
14 | 6 YEARS PROMOTING THE NEW CONMEBOLHISTORIC INCREASES Champion
IN CONMEBOL´S
TOURNAMENT USD 12 millions
PRIZES BEGIN
The CONMEBOL Libertadores
champion and Runner-Up
Runner-Up
receive twice as much as the
previous year.
USD 6 millions
Having recovered reputation
For the first time and prestige, CONMEBOL
in the history of consolidates its existing
conmebol commercial alliances and adds
new agreements with important
global companies.
4 Internal
management is
professionalized
100% implementation
of the SAP management
system in CONMEBOL
takes place, as a
further step towards
the definitive
professionalization of
management in the
parent entity of South
A new bidding process for broadcasting
American football.
rights is carried out through a marketing
company, within a framework of
transparency and institutional
status. Negotiations result in more
advantageous contracts for South
American football.
6 YEARS PROMOTING THE NEW CONMEBOL | 15•2019•
SINGLE-
MATCH FINALS
AND PRIZES
INCREASE
The single-match finals are a
resounding success, turning the
matches into worldwide events,
guaranteeing sporting justice for
the finalist teams and benefiting
the host cities.
16 | 6 YEARS PROMOTING THE NEW CONMEBOL6 YEARS PROMOTING THE NEW CONMEBOL | 17
•2019•
THE COPA AMÉRICA
RETURNS TO BRAZIL
AFTER 30 YEARS
On July 7, the local team won the
final 3-1 against the extremely tough
team from Peru. It was the first Copa
América in which VAR was used.
18 | 6 YEARS PROMOTING THE NEW CONMEBOLCONMEBOL once again increases the prizes
for participation in its tournaments.
Total to distribute
USD 217.5 millions
USD 168.3 USD 47.2 USD 2
millions millions millions
The National Anti-Corruption
Secretariat of Paraguay awarded
CONMEBOL the first prize in the
Competition of Good Practices
in Transparency and Integrity in
the Private Sector. Never before
had CONMEBOL received such
In order to strength the identity of South American a distinction. It is a recognition
football, dozens of head coaches from the continent of systematic work in favor
participate in the Coaches Summit organized by of transparency and against
CONMEBOL. corruption.
6 YEARS PROMOTING THE NEW CONMEBOL | 19•2020•
IN THE FACE
OF THE
PANDEMIC,
HEALTH FIRST
20 | 6 YEARS PROMOTING THE NEW CONMEBOLWhen the COVID-19
pandemic was officially
declared in March,
CONMEBOL resolved to
halt all its championships.
Immediately, efforts are
aimed at developing
effective health and
sanitary protocols,
approved by the
10 countries of the
continent, thus achieving
the resumption of the
tournaments.
6 YEARS PROMOTING THE NEW CONMEBOL | 21•2020•
ECONOMIC AID
Pandemic hits hard on South American football economy.
CONMEBOL made available to associations and clubs more
than USD 95 million in advance, for participation prizes,
funds for testing and air logistics.
99%
Negative
COVID
tests
The protocols show their effectiveness.
CONMEBOL becomes the only
Confederation in the world that manages to
complete its competitions without altering
the formats, respecting sports justice.
22 | 6 YEARS PROMOTING THE NEW CONMEBOLONE DAY
the ball rolled
AGAIN
09/15/2020
The CONMEBOL Libertadores
tournament resumed.
After six months of suspension, continental soccer returned
on September 15, 2020 with the resumption of the CONMEBOL
Libertadores. The CONMEBOL Sudamericana would return on
October 27. Both tournaments were held without the presence of
the public and with strict safety and prevention regulations.
6 YEARS PROMOTING THE NEW CONMEBOL | 23•2020•
HISTORIC ACHIEVEMENT
CONMEBOL recovers USD 57 million
from the hands of corruption, through
a successful legal strategy. This is
an unprecedented achievement
and constitutes the greatest proof
of compliance with the pillars of
CONMEBOL: Clear Rules and Return to
Football what is Football.
FIRST RESULTS
USD 38,469,774
that the Swiss Prosecutor’s
Office ordered the return to
CONMEBOL from the personal
accounts of Nicolás Leoz and
Eduardo Deluca.
USD 16,056,953
that the heirs of Nicolás Leoz
agreed to return to CONMEBOL.
USD 558,874
that the North American
justice ordered to return to
CONMEBOL.
24 | 6 YEARS PROMOTING THE NEW CONMEBOL4 FORinTHE FIRST TIME
the history of CONMEBOL
The historic First Congress on Women’s
Football is held
At the meeting, current trends and the strategy for the development
of women’s football in the continent were analyzed.
The Center for Technological The headquarters of the CONMEBOL Sudamericana
Arbitration Training (CTAT, entity is inaugurated: a develops a new format, with
CETA in Spanish) is opened, modern building according to group stage, more matches
where referees from all over the magnitude and influence and participating teams.
the continent are trained in the of an organization such as
use of technological tools in CONMEBOL, but above all
sport. designed to minimize the
impact on the environment.
6 YEARS PROMOTING THE NEW CONMEBOL | 25•2021•
CONMEBOL
SCORES
MORE GOALS:
VACCINES
AND MONEY
RECOVERY
Through President Dominguez’s
personal negotiation,
CONMEBOL obtains 100,000
doses of the COVID-19 vaccine
as a donation. With these
immunizing tools, the Copa
America and club tournaments
become even safer.
26 | 6 YEARS PROMOTING THE NEW CONMEBOLCONMEBOL becomes the
only civil organization in the
world to promote a massive
vaccination campaign among
its sphere of influence: players,
referees, coaches, assistants,
clubs employees, etc.
6 YEARS PROMOTING THE NEW CONMEBOL | 27•2021•
ANOTHER VICTORY
The U.S. Justice orders the return of
USD 71 million to CONMEBOL,
a reparation for the corruption cases.
The money will be invested
in development of women’s
soccer, alternative modalities,
training categories, refereeing
and coaching, and initiatives
with a positive impact on the
community.
28 | 6 YEARS PROMOTING THE NEW CONMEBOLCONMEBOL OVERCOMES ADVERSITIES AND
ORGANIZES THE COPA AMERICA IN BRAZIL
An exciting definition between two world powers,
Argentina and Brazil. Holding the Copa America was a great
organizational and logistical challenge, considering that
the preparations to hold it in Argentina and Colombia were
already well underway. When it became necessary to move
the venue to Brazil, the CONMEBOL team knew how to rise to
the occasion and carried out a brilliant tournament.
6 YEARS PROMOTING THE NEW CONMEBOL | 29•2021•
ALLIANCE OF TWO POWERS
The two continents with the greatest weight and history in world
football broaden and deepen their alliance through the opening
of a joint office between CONMEBOL and UEFA, in London. This
office will channel projects already underway and other future
cooperation plans.
For the first time in the history of CONMEBOL
4 An all-female
refereeing team
officiated a CONMEBOL
Libertadores
men’s match, with
an outstanding
performance.
30 | 6 YEARS PROMOTING THE NEW CONMEBOLA MILESTONE IN THE FIGHT
AGAINST CORRUPTION
CONMEBOL obtains the
ISO 37001 - Anti-bribery
management system
certification. This is a CERTIFICADO
recognition of the work in Sistema de Gestión de acuerdo la Norma
ISO 37001:2017
favor of transparency and El TÜV NORD Brasil certifica que la compañia
Confederación Sudamericana de Fútbol
against corruption that the Avda. Sudamericana y Valois Rivarola – Central
2060 – Central – NA – Paraguai
entity has been promoting Implementó y utiliza un Sistema de Gestión conforme
Gestión Administrativa Desarrollada por
con la norma arriba mencionada para el siguiente
los Colaboradores, Directivos y Miembros
alcance
del Consejo de la
since 2016.
CONMEBOL
Registro del Certificado TNBR-28448
Válido Desde 05/01/2022
Válido Hasta 04/01/2025
Certificación Inicial 2022
Reginaldo Maia
Gerente General
Barueri, 05/01/2022
La validez del certificado está sujeto a mantenimien
to continuo y satisfactorio, por parte de la compañia,
contrato de certificación. Este certificado permite de las condiciones indicadas en el
el registro en la relación de las compañias certificadas
del Sistema Brasileño de Certificación.
TÜV NORD Brasil Avaliações da Qualidade Eireli.
Al. Madeira, 222 – 3º andar 06454-010 – Barueri
– SP –Brasil www.brtuv.com.br
Within the framework of the
74th CONMEBOL Congress, a
memorandum of understanding
is signed between UN Women
and the Confederation. The
purpose is to promote the
empowerment of women in the
different football areas, aiming
to build an equal and inclusive
sport.
6 YEARS PROMOTING THE NEW CONMEBOL | 31•2021•
Caring about the identity of South American Football
MANUAL EVOLuCIÓN DE MANUAL EVOLuCIÓN DE
FÚTBOL FÚTBOL
PLAYA
JUVENIL
MANUAL EVOLuCIÓN DE
MANUAL EVOLuCIÓN DE MANUAL
EVOLuCIÓN
The ball and the books: Preserving
what makes South American
football unique is one of the most
important missions of CONMEBOL.
Manuals on women’s football, futsal,
beach soccer, goalkeeper training
and general tactical guidelines were
published. A historical book about
the Copa America for children was
also released.
Digital explosion
An important part of transparency is communication.
The growth in the digital world has been explosive, with
numbers showing the strategic commitment to a fluid
and open relationship with people. In less than six years,
CONMEBOL went from 2 million followers in all social
media to 42.4 million today, and from communicating
only in Spanish to reporting and interacting also in
Portuguese, English and Arabic. From posting only
photos, CONMEBOL’s digital production has expanded
to videos, films, podcasts, interviews, live contents,
real-time coverage, live football streaming and content
for sponsors. The intention is to innovate in digital
platforms to engage fans in the football experience,
wherever they are.
32 | 6 YEARS PROMOTING THE NEW CONMEBOLWORLD FOOTBALL
HERITAGE
As a sort of legacy to Montevideo and Uruguay, CONMEBOL promoted a
series of renovations in the historic Centenario stadium in preparation
for the CONMEBOL Sudamericana and CONMEBOL Libertadores finals.
Works included the total renovation of the
pitch grass and the lighting system which was
replaced by a state-of-the-art technology
system. Likewise, works also comprised the
modernization of the locker rooms, changes in
the stands, transit areas, parking, restaurants,
boxes and other facilities. The intervention in the
Centenario Stadium was carried out without
altering the historical features of this true
monument of world football.
6 YEARS PROMOTING THE NEW CONMEBOL | 33•2021• THE THREE-FINALS-WEEK From November 20th to 27th, Montevideo became to several sectors of the economy. The massive the Football capital of the world. CONMEBOL return of the public, after the restrictions imposed organized in that city the finals of the Sudamericana, by the pandemic, showed that the South American the Libertadores and the Women’s Libertadores passion for this sport is stronger than ever. After competitions. Thousands of fans flooded the three intense matches, it was the turn of Atlético streets, squares, hotels and stores with their Paranaense, Corinthians and Palmeiras to lift the joy and enthusiasm, providing a vigorous boost long-awaited trophies. 34 | 6 YEARS PROMOTING THE NEW CONMEBOL
6 YEARS PROMOTING THE NEW CONMEBOL | 35
•2021•
THE TRANSFORMATION
NUMBERS
Prizes distributed in CONMEBOL Income Distribution
clubs competitions CONMEBOL
USD 229.3
billion
94% 6%
Prizes, Administrative
organizational expenses,
USD 71.19 expenses, VAR taxes and
billion and billion structure of
tournament CONMEBOL
logistics
In 2015 In 2021
CONMEBOL DISTRIBUTED TO FEDERATIONS
AND CLUBS BETWEEN 2016 AND 2021
USD 1.35 100,000 201 countries
billion doses and territories
of the COVID-19 reached the TV
vaccine were obtained broadcasting of Copa
by CONMEBOL as a América 2021
donation.
36 | 6 YEARS PROMOTING THE NEW CONMEBOL•2022•
PRIZES
keep growing
USD 15,100,000
+
2021 Awards 2022 Awards
USD 229,260,000 USD 244,360,000
Special mention deserves the Women’s CONMEBOL Libertadores
For the champions 2022 For the runner-ups
USD 1,500,000 USD 500,000
This represents an increase of more than 1,660% for the champions and
900% for the runners-up.
IMPORTANT SUPPORT FOR ASSOCIATIONS
In order to strength local tournaments,
CONMEBOL decides to sponsor each
association with USD 1,000,000. The
presidents of the associations will decide
the championships that will receive this
important economic incentive.
6 YEARS PROMOTING THE NEW CONMEBOL | 37•2021•
FOOTBALL
The image of the embrace between
the stars Neymar Junior and Lionel
UNITES
Messi, after the CONMEBOL Copa
América 2021 final, traveled around
the world. This fraternal gesture
and sporting nobility represents
the most positive values of football.
It was the finishing final touch of an
unforgettable tournament.
38 | 6 YEARS PROMOTING THE NEW CONMEBOLDIEGO
We will never forget you!
On November 25, 2020, the news shook
the planet. Argentine star Diego Armando
Maradona left the earthly world, leaving
football without one of its incomparable
geniuses.
World champion with the Albiceleste
(nickname for the Argentina national football
team, from its official colors: white and light-
blue) in 1986 and scorer of the best goal in
the history of the World Cup, Diego leaves
an indelible legacy of overflowing talent and
leadership on the pitch.“The house is
already tidy:
we have to go
out and conquer
the world”
Alejandro Domínguez Wilson-Smith
CONMEBOL President
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