MASTER BUSINESS MANAGEMENT (M.SC.) - Steinbeis University Berlin PROGRAM OVERVIEW
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Steinbeis
University Berlin
MASTER BUSINESS
MANAGEMENT (M.SC.)
PROGRAM OVERVIEWProgram Overview
The program for managers, experts and
innovators of the future
The Steinbeis M.Sc. in Business Management will provide program will give you a deep knowledge of the issues and
you with a comprehensive insight into the most important advancements changing the face of work.
business topics of the modern economy. Designed to give you
Benefit from a Higher-Education “Made in Germany” – the
excellent grounding in general management combined with
basis of Germany’s economic success – combined with
specialization in the areas of your choice, the program will
a unique student experience with our innovative Online
equip you with the skills you need to take your career to the
Learning System.
next level.
Start anytime from wherever you are in the world. Enjoy
This intensive and individualized program offers a choice of
the advantages of a global faculty and our unique industry
five Major and over 10 Minor areas of study. This allows you
network with leading German and global companies. Study
to choose the specializations that best suit your goals and
within an international community of highly motivated fellow
career path. Use our Study-Configurator to customize your
students all over the globe.
study program, building on your unique skills and preferences
and adapting to the needs of your chosen field. In combination with individual coaching and mentoring
to support you during your studies, this M.Sc. in Business
Covering the latest developments in areas such as Business
Management will give you the expertise you need to step into
Model Innovation, Digital Marketing, Data Science, Innovation
the future of work with confidence.
Management, and the Internet-of-Things, this challenging
Quick Facts
EN
YOUR DEGREE DURATION LANGUAGE
Master of Science (M.Sc.) From 18 to 48 Months – 100% English
in Business Management you decide. Part-time or
full-time
STUDY LOCATION START DATE ACCREDITATION
100% online in your home country + anytime Internationally-recognized
the option to study in Germany for a accreditation by the Foundation
semester of International Business
Administration Accreditation –
FIBAA
2The way you learn at Steinbeis
Real-world projects &
challenging case studies
Learn & apply – the
dual approach.
Peer-2-peer learning 1-on-1 coaching &
An international learning mentoring
community, designed Your personal Steinbeis
to accelerate. study coach.
The Steinbeis innovative
learning system
Control, track, pace
& manage your learning
Asynchronous courses success. Synchronous courses
Learn anytime, & live online classes
anywhere – via video, Get in direct contact with
audio & text. your professor – interact
with your peers.
Self-paced learning Gamified learning
Benefit from an innovative Quizzes, business simulations
educational approach, tailored & serious games: learn with fun
to your needs. & efficiency.
3Program Structure
Building on your strengths, you can choose from a wide range
of elective modules. Specialize in topics that excite you and
can help advance your career:
Combining a strong general management foundation with employers. While the business foundation is mandatory
up-to-date knowledge from the specializations of your choice for every student, you will get to choose one major and two
gives you the tools you need to meet the needs of modern minors based on your career and learning objectives.
Master Business Management (M.Sc.)
Learn the basics Choose your focus Choose your specializations
BUSINESS FOUNDATION MAJOR MINOR
Management and Entrepreneurship Management, Entrepreneurship and Management & Innovation
Strategy - advanced
Leadership Entrepreneurship
Marketing, Media and Communication
Managing Projects - advanced Strategic Marketing Management
Marketing and Consumer Behavior Sales Management
Innovation, Technology and Digitization
- advanced
Economics, Politics and Society Marketing Innovations
Finance Finance, Banking and Controlling - Data Science
advanced
Research, Science and Quantitive Methods Digital Innovation
Organization & Personnel - advanced
Advanced Statistics Business Transformation
Technology for Business
Human Resources Management
Change Management
Management of Banks
Digital Finance
ABSOLUTELY UNIQUE PERSONAL COACHING
In our Innovation and Thesis Project you will work on real You’ll never walk alone! Coaching, mentoring and student
world challenges, with opportunities to do case studies, support are an integral part of our unique learning
company projects and (virtual) internships. environment. The Steinbeis Team is here to support you
as you progress along your learning journey.
4Your Study
Program
Foundation
MANAGEMENT The Steinbeis Master Program is designed to give you a deep understanding of all corporate
AND BUSINESS functions with a special focus on innovation and emerging trends in Management and Business.
FOUNDATIONS
The comprehensive curriculum of eight courses covers central topics in the fields of business,
management and economics. Courses are taught by industry experts and world-class Steinbeis
professors. You will receive a wide range of methodological tools to solve complex management
challenges and learn the skills needed to make excellent management decisions.
Based on the unique German science of teaching, the program combines practical and theoretical
knowledge that is always state-of-the-art, qualifying you for international management positions.
What you will learn in the program:
Strategic Management
• Foundations of Strategic Management
• Design Thinking and beyond
Leadership and Communication
• New Leadership and Communication
• Customer Relationship Management
Project Management
• Agile Project Management
• Change Management and Business Transformation
Markets, Customers & Marketing
• Strategic Marketing
• Marketing Intelligence
Economics, Politics and Society
• Applied Economics
• Modern Politics and Connected Society
Finance
• Management Accounting
• Business Planning and Development
Philosophy of Science and Research Methods
• Research, Theories and Paradigms
• Behavioral Science and Qualitative Research Methods
Advanced Statistics
• Quantitative Research Methods
• Smart Data Analytics and Artificial Intelligence
5Majors
MANAGEMENT, “Management, Entrepreneurship and Strategy” Modules in this major:
ENTREPRENEURSHIP focuses on Entrepreneurship, Change • Introduction to Management and
AND STRATEGY Management and Innovation Management. Entrepreneurship: Theories and
developments in modern management
During this program, you will learn how to • The Steinbeis Innovation-Project: Develop
develop sustainable business strategies and to innovations, creative business ideas,
execute complex management and leadership products or start-ups
tasks in organizations. • Managing the Modern Organization:
Change, Agility and Leadership
By dealing with strategic issues of • International and Intercultural Management
entrepreneurship, organization development
and internationalization, you will gain the
essential skills needed to take on leadership and
advisory roles.
ADVANCED “Advanced Marketing, Media and Modules in this major:
MARKETING, Communications” focuses on Strategic • Introduction to Marketing, Media
MEDIA AND Marketing, Digital Marketing and Strategic Brand and Communication: Theories and
COMMUNICATIONS Management. It is designed to prepare you for developments in modern Marketing, Media
leadership and advisory roles, particularly in and Communication
marketing in media companies, communication • The Steinbeis Innovation-Project: Develop
and creative agencies, and consultancies. innovations, creative business ideas, new
marketing campaigns, products or start-ups
• Exploring the context of marketing
• Communications
ADVANCED “Innovation, Technology and Digitalization” Courses in this major:
INNOVATION, addresses the key implications of modern • Introduction to Innovation, Technology
TECHNOLOGY AND technology and innovation for the management and Digitization: Theory, overview and
DIGITALIZATION of organizations. developments in Innovation Management,
Technologies that change business
Today’s managers need a thorough strategies, Digital Innovation
understanding of technologies, platforms, digital • The Steinbeis Innovation-Project: Develop
systems and networks to be able to successfully innovations, creative business ideas, new
apply management strategies and methods. digital products, services or start-ups
This major will provide you with a comprehensive • Innovation Science
overview of these key topics and give you the • Managing the Modern Organization:
skills to analyze and critically reflect on them. Change, Agility and Leadership
In addition to product- and service-based
Innovation Management, you will also gain a
deep knowledge of organizational innovation
and business transformation, and will know how
to evaluate their implications for business and
society.
6Majors
ORGANIZATION, ”Organization, Human Resources and Courses in this major:
HUMAN Leadership” covers all the corporate functions • Introduction to Organization and HR:
RESOURCES AND that deal with people and how they interact. Theory, overview and developments in
LEADERSHIP Human Resources (HR) focuses on ways to Organization and Human Resources
recruit the right people and help them develop Management
in organizations. This major also addresses the • The Steinbeis Innovation-Project: Develop
strategic direction of organizations, as well as innovations, creative business ideas, new
the design of networks to enable organizations digital products, services or start-ups
to collaborate and reach their goals. The minor
courses are designed to help you critically reflect
on the leadership competencies needed to excel
in these key functions.
ADVANCED Get qualified for the financial service industry Courses in this major:
FINANCE, BANKING in the digital and tech-driven age. “Advanced • Introduction to Finance, Banking
& FINTECH Finance, Banking & FinTech” gives you the skills and FinTech: Theory, overview and
you need for a management position in the developments in Banking and FinTech
financial services sector. • The Steinbeis Innovation-Project: Develop
The main topic of this major is the financial- innovations, new digital products and
quantitative control of corporate and private services or Fintechs and digital Services
investment and financing decisions. Special
attention is given to areas of the future: FinTech
and digitalization in the financial service
industry.
The program is designed to prepare you for
work in the areas of controlling, accounting,
strategy, corporate transformation and
financial management. You will gain and
scientifically discuss procedures, models,
instruments and methods for measuring and
controlling profitability and risk in companies.
In the area of finance, the focus is on subjects
such as portfolio optimization models, pricing
approaches to the valuation of financial
derivatives and behavioral finance. In the area of
banking, advanced methods for pricing banking
products are discussed, as well as modern
concepts of optimized risk capital allocation.
7Minors
MANAGEMENT AND Innovation plays a crucial role in creating As part of this minor, you will take the
INNOVATION competitive advantage and ensuring business following courses:
success. ”Management and Innovation” will give • Innovation Management I
you a deep understanding of the diverse aspects • Advanced Innovation Management
of Innovation Management and Managerial • Managerial Economics
Economics. You will become familiar with the
state-of-the art concepts of these subjects and
know how to link them with business practice.
ENTREPRENEURSHIP Do you aspire to be an entrepreneur? Is your As part of this minor, you will take the
goal to foster an entrepreneurial spirit within following courses:
an existing organization? If so, the minor • Entrepreneurship: Theory and Practice
“Entrepreneurship” is for you! • Sustainable Growth Strategies for Start-ups
• Leadership and Competencies in Start-ups
This course will equip you with the latest
theoretical insights in entrepreneurship.
Practically, it will also teach you how to tackle
real-life business challenges and sharpen your
leadership skills.
Gaining a deep insight into traditional and
digital business models for start-ups, you will
learn to grow organizations sustainably. You
will also gain expert knowledge on corporate
entrepreneurship and Intrapreneurship.
STRATEGIC „Strategic Marketing Management“ gives you As part of this minor, you will take the
MARKETING the skills you need for management roles in following courses:
MANAGEMENT strategic and creative marketing. • B2B- and Service Marketing
Strategic marketing plays a key role in ensuring • Pricing and Marketing Controlling
a consistent positioning of brands, products • Marketing Communications and Branding
and companies. Thus, it is essential for long-
term business success. In this program, you
will cover Marketing Communications and
Brand Management, addressing issues such
as the increasing fragmentation, integration
and digitalization of communication channels.
Business-to-business (B2B) and service
marketing are examined from a strategic
perspective.
Additionally, you will gain the skills to develop
sustainable pricing strategies and control
systems for integrated marketing.
8Minors
SALES ”Sales Management” is ideal for those who As part of this minor, you will take the
MANAGEMENT specifically envision a career in Sales or following courses:
professionals who want to increase sales and • Sales Management and Negotiations
improve business success. • Strategic Sales Management
• Sales Operations
This program will give you the skills you need to
develop sales strategies, design sales operations
and lead sales employees. You will also learn
several techniques that will allow you to excel at
negotiations.
MARKETING If you want to boost your career in the field of As part of this minor, you will take the
INNOVATIONS digital marketing, “Marketing Innovations” is a following courses:
perfect fit. Thanks to its unique combination of • Digital Marketing Strategies
both strategic and technological components, • Marketing Technologies
this minor will provide you with a profound • Influence, Persuasion and Neuromarketing
understanding of the latest trends in digital
marketing. You will learn about the key concepts
and the implications of a digital context for brand
leadership. The program also covers the current
debates on customer relationship marketing
and various tools and software relevant to digital
marketers.
DATA SCIENCE The contemporary business environment is As part of this minor, you will take the
characterized by increasing digitalization. This following courses:
means professionals need solid software skills • Analytical Processing
in addition to profound business insights. “Data • Anomaly Detection, Correlation and
Science” introduces you to the key software Causation, Clustering, Predictive Modeling
skills that you need to succeed in in today’s • Advanced Analytics – Machine
digital markets. Learning, Neural Networks, Naive Bayes,
Recommender Systems
After completing this program, you will be
equipped to professionally interact with
computer scientists and programmers to find
solutions to complex business problems.
9Minors
DIGITAL Digital innovation and technology form key As part of this minor, you will take the
INNOVATION success factors in today’s business world. following courses:
“Digital Innovation” will provide you with the • Digital Technology
knowledge and skills needed to take on these • Advanced Digital Technology
modern business challenges. • Innovation Orientation and Inspiration
This program covers the key theoretical
foundations of digital technology. You will gain
advanced insights into contemporary debates
on digital technology and develop the skills to
assess corresponding management decisions.
As part of this program, you will also learn
how to foster an innovation orientation – with
individuals and within organizations.
BUSINESS ”Business Transformation” covers the broad As part of this minor, you will take the
TRANSFORMATION range of modern management methods and following courses:
concepts you need to successfully lead an • The Organization of the Future
organization in times of change and increasing • Digital Economics – Implications for
digitalization. Business and Society
• Business Model Innovation
The program covers the key concepts and
challenges involved in Business Model
Innovation. Various elements of business
transformation will be addressed, with critical
reflection on the “organization of the future”.
Additionally, you will gain deep insights into
Digital Economics and learn how to assess the
corresponding implications for business and
society.
10Minors
TECHNOLOGY FOR The manager of the future needs a deep As part of this minor, you will take the
BUSINESS understanding of technology. following courses:
In almost every industry, more and more • Industry 4.0, Internet of Things and
companies and corporate strategies are Innovation in Engineering
technology-driven. Competition is decided • Data and Digital Innovation
by the innovative strength of companies. • Understanding Software Engineering and
For a manager focusing on business issues, Coding for Business-Manager
marketing, finance or strategy, high-tech
knowledge and skills are essential. What do
Big Data, Machine Learning and Artificial
intelligence, Internet of Things and Industry
4.0 mean? How do value chains and market
structures change due to technological
disruptions? This program addresses these
questions.
And since software and coding are increasingly
relevant for business models, you will also learn
how engineering projects are structured, which
software trends are relevant, and you will acquire
basic but important coding skills.
HUMAN RESOURCES “Human Resources Management” covers the As part of this minor, you will take the
MANAGEMENT diverse strategic and operational challenges following courses:
involved in the contemporary management of • HR Strategy
employees. • Workforce Management
• HR Value Chain
Given the global “war for talent”, Human • Labor law
Resources Management has become an
essential corporate function. In this program,
you will learn how to design a powerful and
sustainable HR strategy and gain deep insights
into the various elements of the HR Value Chain.
Workforce Management and Labor Law will also
be addressed.
CHANGE ”Change Management” will provide you with As part of this minor, you will take the
MANAGEMENT a thorough overview of the major challenges following courses:
involved in organizational change. • Change Management
• Organizational and decision-making
Since organizational change often has far- techniques
reaching effects, it can provoke resistance • Developing teams and managing conflicts
among certain members. This program • Organizational Consulting and
addresses the key theoretical concepts and Development
stages of organizational change management.
You will gain knowledge of methods and
techniques that will help you successfully tackle
change in organizations.
11Minors
MANAGEMENT “Management of Banks” deals with the concept In this minor you will take the following
OF BANKS of profit-oriented bank management as well as courses:
the philosophy of the holistic management of • Behavioral Finance
banks. Driven by the ideas of the inventors of • Calculation of profitability and risk in credit
modern bank management, you will learn the institutions
theoretical foundations and implementation- • Integrated risk/return management and
oriented solution approaches of a highly business simulation
developed bank controlling concept. • Risk Management
The program covers classical topics such • Strategy development in banks
as integrated risk/return Management. • Markets, Marketing and Sales
Additionally, Innovative management concepts • Personnel and organizational development
such as those in the field of personnel and in banks
organizational development are addressed, • Management of restructuring and mergers
along with the latest strategic approaches. • Banking ethics in the market economy
This specialization is always embedded in the
context of a modern overall bank management.
DIGITAL FINANCE “Digital Finance – FinTech” will familiarize you In this minor you will take the following
with the landscape of digital finance. You will be courses:
qualified to carry out strategic and operational • The Fintech Landscape: Foundations,
tasks and projects in the context of the digital Payment and Regulation
finance world. • Blockchain and Cryptocurrency
The Financial Service Industry will • Investing, Lending and (Crowd)Funding in
fundamentally reinvent itself in the context the digital age
of digitization. Customers, investors, banks • Applications such as Artificial Intelligence,
and insurance companies, global and national Machine Learning, Big Data, Insurtech
institutions will develop completely new forms • Digital Customer Interaction and Service
of transaction, interaction and value creation. • Digital Transformation of Financial Services
Blockchain, artificial intelligence, mobile • Frameworks and Strategies to implement
payment, and other fintech innovations offer digital innovation for the FSI
financial services companies the opportunity to
improve operations and customer experience,
reduce inefficiencies, and increase revenue.
With this specialization you will be at the
forefront of the Digital FinTech Revolution.
12Admission requirements
To enroll in our international Master program, you have to have a Bachelor Degree or equivalent.
Please contact our admission team to check if you are eligible to study at Steinbeis University.
These resources will also help you check your eligibility:
• The German Higher Education Compass (Germans Rectors’ Conference)
• The Database on Admission Requirements + additional information for IB diploma and for GCE
Financing
STUDY FEE
663 € per Month (if you study 24 Months)
+ 500 € Matriculation fee at the beginning of the program
+ 500 € Examination fee at the end of the program
15.920 € total study fee
Scholarship
THE STEINBEIS SCHOLARSHIP PROGRAM FOR INTERNATIONAL STUDENTS
Being part of the Steinbeis Foundation, Steinbeis offers partial tuition scholarships of up to 50% for
accepted students who show academic merit and interpersonal skills.
Scholarships are allocated based on motivation, personal and professional achievements and
academic excellence. Scholarships will be awarded to candidates with any backgrounds.
To apply for a scholarship and check your eligibility, please fill out the application form.
The deadline for scholarships is December 31st, 2020.
135 Reasons why you
should study at
Steinbeis?
Innovative Curriculum
1 that you can personalize to your needs
Unique learning experience
2 with high flexibility
Leading world-class faculty
3 100% approachable and accessible to you
Get connected
4 with our German industry network and a global learning
community. Plus: Come to Germany for a semester
Benefit from a student-centric university approach
5
Support services, coaching & mentoring
14Steinbeis
University Berlin
The Steinbeis University and its Business and
Engineering Schools
Steinbeis University is the largest private university in What drives us? Innovation, research and knowledge
Germany. It is a subsidiary of the globally active Steinbeis transfer:
Foundation, which stands for knowledge transfer and Steinbeis University takes a transfer-oriented approach
innovation at the interface between science and business. on research and teaching. The foundation is a systematic,
And the university is a pioneer! This is where the transfer practice-induced creation of our own research resources.
study program was developed, which is a world-wide In this way, we provide our students not only with the
unique study model. basics and methodology, but also with up-to-date
knowledge from research results.
Your Alma Mater
The Steinbeis School of Management and Innova-tion is a Equipped for the challenges of today’s world Our students
business school at Steinbeis University. SMI is responsible develop solutions to problems based on ideas in a real
for all content of the study programs according to the environment. This requires them to apply, develop and
study and examination regulations and implements expand their skills systematically at various levels. In this
the study program. Students receive their degree from way, our students learn what will make them outstanding
Steinbeis University Berlin. Part of SMI is also a Graduate to be able to act competently and innovatively in a world
Technology and Engineering School, focusing on new tech that constantly challenges them anew in different ways
like Industry 4.0. with ever more dynamic changes.
Since 1998, Steinbeis University has been officially
recognized as a private university. In the fields of Business Learning for life. Studying for life.
& Economics, Leadership & Management and Technology Every project that our students carry out during their
& Engineering it offers Bachelor, Master and MBA studies brings them one step closer to the ideal we strive
programs as well as research and doctoral programs. No for: a personality that is comprehensively educated in
matter how different the respective programs may be, they theory and practice.
are all essentially based on the ideas and way of thinking Moreover, all business students have a wide range of
of Ferdinand von Steinbeis - the inventor of dual education. opportunities to enrich their studies with the technology
that shapes the 21st century: from bite-sized tech-focused
The principles of the university to which we strongly mini degrees to an entire Business Engineering course of
commit: study.
Maximally practice-oriented, customer-oriented and
entrepreneurial.
22.000 98% 9.000
Alumni students would recommend Active Students
Steinbeis University to their
friends
15Mission
We build truly student-
centric learning experiences for
tomorrow’s leaders …
… equipping the next generation of committed learners with the knowledge
and skills they need to succeed amid the challenges of the 21st century.
Technology & Flexibility & Openness &
Innovation Customization Curation
We use leading-edge technology to We’ve built the world’s first online We’ve developed an agile curriculum
enable seamless student journeys that study configurator, giving students the setup that allows us to respond in
both meet and exceed the needs of power to design a program that fits real time to industry developments,
modern learners. their schedule and ambitions. Whether introducing fresh academic content on
We embrace and pioneer new the goal is a bachelor’s or a master’s, demand. Drawing from our net-work of
educational formats – from ‘snackable’ to study remotely or in-person, part- industry experts as well as the Open
asynchronous mini-courses to AR- time or full-time, the configurator Online Courses
and VR- driven experiences and even makes it easy to find a range of (MOOCs) that meet our academic
gamified study programs! programs and formats to choose from. standards, we offer an up-to-the-
minute course selection that evolves
as you do.
16Industry
Partnerships
Bridging classroom and industry
Since the early 1980s, we’ve been working closely with immensely from opportunities to put theory learned in the
some of the biggest names in German innovation – not only classroom into practice in the real world, gaining hands-on
have their experts lectured regularly in our classrooms, our experience in the workplace, which boosts their resumes
students frequently participate in projects and internships and eases the transition from school to career. Industry
on their premises, many going on to become highly valued partners, for their part, not only bring the latest insights
employees. and research findings into the classroom, ensuring the
curriculum stays relevant, but learn how tomorrow’s leaders
The advantages of the dual education system pioneered think and perceive the world, gathering insights for the
by Ferdinand von Steinbeis have demonstrated themselves breakthrough innovations that will shape the future.
time and again over the past four decades: students profit
17Get in touch
Berlin Berlin Berlin
Anika Gerardo Bérangère
Steffan Tejo Gramaccioni
Head of Student Advisory Head of Admissions Student Advisory
a.steffan@steinbeis-smi.de g.tejo@steinbeis-smi.de b.gramaccioni@steinbeis-smi.de
Steinbeis School of Management
and Innovation
Steinbeis University
Berlin, Germany
Franklinstraße 15
10587 Berlin
Tel +49 30 398 85 05-28
info@steinbeis-smi.com
www.steinbeis-smi.com
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