Communication, Marketing and Media
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Plan your journey CONTENTS Welcome from Head of School 07 Your journey begins 09 Your journey 11 Explore 13 Mapping your journey 16 Your investment 18 Accreditations and industry links 21 Our fantastic riverside campus 23 Garthdee campus map 24 An inspiring learning environment 27 Expand your possibilities 29 Finding your direction 33 Research degrees 35 Courses 36 Further information and links 58 How to apply 61 Fees, funding and scholarships 62 Supporting you during your studies 64 Looking for a place to stay? 66 P O S T G R A D U AT E S T U D Y AT R G U • 4 P O S T G R A D U AT E S T U D Y AT R G U • 5
School of Creative and Cultural Business Communication, Marketing and Media Courses WELCOME FROM THE HEAD OF SCHOOL The School of Creative and Cultural Business is a dynamic multidisciplinary School with innovative academic staff covering a wide range of undergraduate, postgraduate and research courses in the following academic areas: • Communication and Marketing • Information and Librarianship • Fashion Management • Hospitality and Tourism Management • Journalism and PR Many of our courses are accredited by professional bodies including CILIP, IDM, CDA and CIPR. Our courses are developed in line with industry need, providing graduates with the in-depth knowledge and practical application skills required in today’s market. Our Journalism and PR Information Management at courses are ranked as 2nd in the UK by The Guardian (2017). RGU is an iSchool - the world’s leading group of Information The School was awarded with iSchool status in 2015 and has a range of excellent facilities Science departments. including the Digital Moffat Space, The Fashion Place, TV studio and Radio Station. Jo Royle Head of the School of Creative and Cultural Business P O S T G R A D U AT E S T U D Y AT R G U • 6 P O S T G R A D U AT E S T U D Y AT R G U • 7
Your ‘A top-rated university for employability’ journey begins... 96.7% postgraduate employment rate If you have recently graduated or are looking to HESA 2016 retrain or develop your career – have you considered postgraduate study? We offer a range of specialist postgraduate courses with flexible modes of study, including online or full-time to fit around your needs. Whether you have recently graduated, want professional accreditation, are looking to retrain or develop your career – whatever your reasons for postgraduate study – we have an excellent reputation for producing high- calibre graduates with transferable skills that can enhance careers. WHO IS THIS BOOKLET FOR? This booklet is for individuals considering postgraduate study. See the full course list at www.rgu.ac.uk/explorepg If you are a business owner or HR manager seeking information on customised training please contact business@rgu.ac.uk If you are considering a research degree, please visit the postgrad research webpage. www.rgu.ac.uk/postgraduate-research P O S T G R A D U AT E S T U D Y AT R G U • 8 P O S T G R A D U AT E S T U D Y AT R G U • 9
Your journey Why study a postgraduate course at RGU? PRACTICAL AND FLEXIBLE STUDY MODES SIGNIFICANTLY IMPROVE ACCREDITED COURSES PROFESSIONAL TO SUIT YOUR BUSY LIFE YOUR JOB PROSPECTS The majority of our courses COURSES Study full-time, part- Enhance your employability have accreditation by Vocational courses directly time or online, starting in and get that crucial professional bodies. A sign informed and endorsed by September or January competitive edge within a of high quality those working in industry crowded job market EARN WHILE YOU LEARN SWITCH CAREERS ADVANCE YOUR 20% ALUMNI DISCOUNT Our part-time and online RGU’s courses can open SKILLS AND CAREER RGU graduates get a 20% study modes mean you the door to a completely Develop your professional discount on postgraduate can keep working during different sector of work, skills and keep abreast of course fees. Applies to both your studies enabling you to change current industry trends home and overseas alumni career direction and technologies P O S T G R A D U A T E S T U D Y A T R G U • 10 P O S T G R A D U A T E S T U D Y A T R G U • 11
Explore Enhance your career at the professional university Pressure on the jobs market means We are known as ‘The Professional University’ ACADEMIC EXPERTS graduates now face the difficult process due to our strong emphasis on lifelong practical We’re proud of our teaching staff; proud of their learning and career development. of job hunting within a very competitive quality and academic achievements as well as the environment. It’s the perfect time to practical experience they have in their area. Our We take the employability of our graduates professors, lecturers and tutors combine first- undertake further training and gain seriously, and ensure they have the transferable class qualifications with time spent in business or experience through a postgraduate degree. skills to enhance and develop their careers. industry. They offer insight from both worlds – the theoretical and practical – to help inspire you. WE CREATE THE MOST EMPLOYABLE GRADUATES IN THE UK SUCCEED IN YOUR CAREER Our strong focus on professional education We produce high-calibre graduates who means our graduates are not just ready to possess the skills that employers are looking work, but are also equipped to make an for. The skills you will gain from a postgraduate enduring and valuable contribution to industry qualification show that you’re able to study and the professions on a regional, national and in-depth and undertake critical analysis. Both global scale. are viewed as desirable skills in the eyes of recruiters and future employers. We believe it is our inspirational teaching and practical courses that make our graduates such desirable candidates. P O S T G R A D U A T E S T U D Y A T R G U • 12 P O S T G R A D U A T E S T U D Y A T R G U • 13
Join the best Scottish university for graduate prospects Guardian University Guide 2017 We are a top-rated university for postgraduate employability, with a 96.7% employment rate HESA 2016 P O S T G R A D U A T E S T U D Y A T R G U • 14 P O S T G R A D U A T E S T U D Y A T R G U • 15
Mapping your journey Study modes to suit you QUALIFICATIONS EXPLAINED When considering a postgraduate course, it is important to also consider the mode of study which best suits your needs. We If you don’t want to commit to studying a full deliver the equivalent learning experience across all our modes of study, offering a variety of different options, allowing you to gain Masters degree, you can complete single modules and work towards the following exit awards: the qualifications you need in a way that suits you. We will consider both your existing qualifications and relevant experience to map out a study route to suit your career aspirations. Postgraduate Certificate (PgCert) Award granted on completion of modules that accumulate to 60 credits. Postgraduate Diploma (PgDip) Award granted on completion of modules that Full-time study Flexible online study accumulate to 120 credits. If you get a diploma This is the quickest route and requires full If you are unable to study on campus, we offer an Online students have a strong sense of community you will have gained 120 of the 180 credits you attendance for the duration of the programme. online study mode via Campus Moodle, our virtual through the use of discussion forums, chat and need for a masters degree. Allows you to gain the knowledge and skills you learning environment. group working areas. Some courses also have require within the shortest amount of time. optional periods of attendance where students are Masters (MSc/MBA) It is a valuable tool that provides an integrated invited on campus to meet fellow students, staff, Award granted on completion of modules that Part-time study package of resources and facilities to all of our use facilities and participate in workshops. accumulate to 180 credits and typically includes If you are looking to continue working during your students via the internet. You will be able to a dissertation. This will enable you to consolidate studies or have other commitments, this option interact with fellow students and tutors through Download our guide to online learning at: and apply the skills and knowledge gained in your allows you to incorporate studying with other innovative technologies including podcasts, www.rgu.ac.uk/better-online earlier postgraduate study. responsibilities. Part-time courses run videos, chat and discussion forums. You will alongside the full-time programmes and split the be taken through an induction by tutors at the Doctorate (PhD/DInfSc) same modules across the length of the course. beginning of each programme. Application is normally to MSc/MRes with transfer to a PhD dependent on satisfactory Find out more about Campus Moodle at: progress around 12 months. www.rgu.ac.uk/campusmoodle P O S T G R A D U A T E S T U D Y A T R G U • 16 P O S T G R A D U A T E S T U D Y A T R G U • 17
Your investment Outstanding reputation for success INTERNATIONAL REPUTATION The School of Creative and Cultural Business has a strong focus on equipping students with the academic knowledge and practical skills needed to succeed Top university in Scotland for graduate prospects ‘ A degree from Robert Gordon University is as near to a in industry. The achievements and continuing success of our graduates in guarantee of a job as you can get. their careers is a true mark of the high quality and recognition given to the (Complete University Guide 2016) postgraduate and undergraduate programmes delivered at the School. Few graduates were unemployed six months after leaving The School has established links with industry, commerce and the public sector 96.7% of our postgraduates are in work or further study six months after graduating – just 3.8% – The lowest rate of any state-funded university which enables us to design practical, innovative courses which offer students (HESA Destination of UK Leavers’ Survey 2014/15) in the country. an exceptional learning experience. Our reputation is built on providing employers with professional individuals who have the best technical and personal skills and fully prepares our graduates for their chosen career. It’s the same every year at Robert Gordon, which has the RGU was the best university in Scotland and 9th in the UK for graduate employment best graduate jobs record of any university.’ CONSISTENTLY TOP FOR THE EMPLOYABILITY OF OUR GRADUATES (The Times and Sunday Times Good University Guide 2015) (The Sunday Times University Guide) We are extremely proud of our outstanding graduate employment record and are consistently top in the UK for graduate employability. Our success stems from an outstanding reputation for producing capable and highly qualified graduates who learn and apply the skills, knowledge and professionalism that employers want in the workplace. P O S T G R A D U A T E S T U D Y A T R G U • 18 P O S T G R A D U A T E S T U D Y A T R G U • 19
Accreditations and industry links ACCREDITATION At RGU we have a strong portfolio of quality courses. The accreditation of these by the professional bodies is verification of the calibre and high quality of the courses we deliver. Please see individual course pages for full information. STRONG LINKS TO INDUSTRY We work closely with employers at every stage, from course development and accreditation, to guest speakers and commercial collaborations with industry. We are committed to successful working partnerships with partner agencies and employers across different sectors throughout the world. These partnerships ensure that all our courses are always timely and relevant. For information about the close links that we have with leading organisations, institutions and professional bodies please visit the subject area that you are interested in. For a full list of our accreditations and our links to industry please visit: www.rgu.ac.uk/industry-links P O S T G R A D U A T E S T U D Y A T R G U • 20 P O S T G R A D U A T E S T U D Y A T R G U • 21
Our fantastic riverside campus BEST RIVERSIDE CAMPUS Located in the heart of the historic Royal Deeside, the University's £120 million riverside campus is one of the most beautiful in Europe and ranks 3rd in the UK for its high-quality facilities (The Times Higher Education Student Satisfaction Survey 2016). The riverside is home to deer, otters, heron and other wildlife. Our campus has stunning woodland walkways and parkland, connecting our modern, stylish buildings. In twenty minutes you can be in the vibrant city centre of Aberdeen, or surrounded by scenic hills and picturesque countryside. To view our full list of facilities and find out more, visit www.rgu.ac.uk/facilities Or come and see the campus for yourself by registering to attend one of our postgraduate events. www.rgu.ac.uk/explorepg Can't make it in person? Take a virtual tour at www.rgu.ac.uk/virtualtours P O S T G R A D U A T E S T U D Y A T R G U • 22 P O S T G R A D U A T E S T U D Y A T R G U • 23
Garthdee campus map SCHOOL OF COMPUTING SCIENCE AND DIGITAL MEDIA SCHOOL OF ENGINEERING SCHOOL OF APPLIED SOCIAL STUDIES SCHOOL OF PHARMACY AND LIFE SCIENCES SCHOOL OF HEALTH SCIENCES ABERDEEN BUSINESS SCHOOL GRAYS SCHOOL OF ART SCHOOL OF NURSING AND MIDWIFERY SCHOOL OF CREATIVE AND CULTURAL BUSINESS THE SCOTT SUTHERLAND SCHOOL THE LAW SCHOOL OF ARCHITECTURE AND BUILT ENVIRONMENT THE SCOTT SUTHERLAND SCHOOL THE SIR IAN WOOD BUILDING HEALTH AND SOCIAL ICRGU OF ARCHITECTURE AND BUILT DART Simulator CARE BUILDING INTERNATIONAL RGU SPORT ABERDEEN GARTHDEE HOUSE GRAY’S ENVIRONMENT Clinical Skills Centre COLLEGE BUSINESS SCHOOL SCHOOL OF ART Wave Tank Gym 3D Printing Human Performance Lab TV and Radio Suite Printmaking Suite ROV Pit Climbing Wall Modelling Workshop X-ray Suite Fashion Place Sculpture Studio Simulation Centre (Mock Pharmacy) Swimming Pool Mac Suite Catering Facilities Moot Court Mac Suite Clean Room Suite Sports Hall Mock Crime Scene Area Catering Facilities Digital Moffat Space Photography STUDENT CENTRAL Georgina Scott Studio Forensic Imaging Suite Student Help Point Sutherland Group Exhibition Spaces Microscopy Suite RGU: UNION Careers and Employability Centre Learning Centre Catering Facilities Food Handling and Preparation Labs Study Support Catering Facilities Mac Suites Wider Access and Outreach Catering Facilities Counselling Support and Wellbeing Disability and Dyslexia Advice and Support International Student Advice, Visa and Immigration Centre ResLife P O S T G R A D U A T E S T U D Y A T R G U • 24 P O S T G R A D U A T E S T U D Y A T R G U • 25
An inspirational learning environment Designed to enhance your learning experience, our modern campus houses an extensive range of cutting-edge teaching facilities and equipment including: • TV studios • Radio station • DART training facility which simulates drilling on an oil platform • Clinical Skills Centre - mock hospital wards • Human performance laboratory • Digital imaging X-ray suite • Three-dimensional motion analysis system • Bioanalytical tissue culture and microscopy facility • Clean room suite • Moot court • Digital Moffat Space • Green screen • Modern Mac and IT labs • World-class sporting facilities at RGU Sport with three gyms, 25m pool, sports hall and climbing wall • Landmark library tower overlooking Aberdeen and the River Dee P O S T G R A D U A T E S T U D Y A T R G U • 26 P O S T G R A D U A T E S T U D Y A T R G U • 27
Expanding your possibilities Lifelong learning and Continuing Professional Development Whether you are an individual looking to BENEFITS FOR INDIVIDUALS further your career, or a manager responsible • By updating your skills, you will confidently for the development and training of your staff, adapt to changes in your industry sector Continuing Professional Development (CPD) is fundamental to the development of any career. • You can increase your earning potential • You will demonstrate a commitment to your CONTINUING PROFESSIONAL profession and your career DEVELOPMENT (CPD) BENEFITS FOR EMPLOYERS Lifelong learning is considered to be an integral part of personal development, and allows you • CPD support from an employer can increase to keep abreast of innovation within your field. and boost staff morale • Improves recruitment and retention of highly We provide a range of short course modules, skilled staff teaching and CPD programmes, delivered in • Individuals will have the skills to react more a variety of study modes. Find out what we readily to changes in the sector offer at: www.rgu.ac.uk/profdev ABSpostgrad@rgu.ac.uk P O S T G R A D U A T E S T U D Y A T R G U • 28 P O S T G R A D U A T E S T U D Y A T R G U • 29
PROFESSIONAL STUDIES FRAMEWORK The Professional Studies Framework (PSF) enables students who have successfully undertaken modules and earned academic credit to use that credit to gain an academic award. For further information, please go to: www.rgu.ac.uk/psf TAILORED DEVELOPMENT FOR ORGANISATIONS Our dedicated professional development team can provide tailored CPD opportunities to meet the needs of organisations, including bespoke education and training delivered in the workplace. We offer consultations to help plan CPD activities, online and blended learning for your business. POSTGRADUATES EARN MORE If you are responsible for the development of your staff and would like to know more about this Masters graduates earn service, please visit: more than undergraduates www.rgu.ac.uk/business-services over their careers. P O S T G R A D U A T E S T U D Y A T R G U • 30 P O S T G R A D U A T E S T U D Y A T R G U • 31
Finding your direction Our Careers and Employability Centre DEDICATED SPECIALISTS CAREER TOOLKIT CAREERS FAIRS We have a dedicated centre with a team of career When you enrol as a student at RGU, you gain We organise two large scale Careers Fairs per consultants, offering a full range of services to access to ‘My Career Toolkit’ an online resource year, The RGU Careers Fair in October and the assist individual career planning, job searching with interactive employability topics to help you North of Scotland Graduate Careers Fair and employability needs. manage your career. in Spring. We can support you in recognising and ON CAMPUS RECRUITMENT FOR MORE INFO developing your transferable skills, both within Employers are keen to speak to our students Our Careers Office is always happy to answer any and outwith your studies to allow you to secure directly and to facilitate this we arrange on- queries you may have: your perfect opportunity. campus recruitment and applications skills Call us on 01224 262110 presentations where employers can raise the email careers@rgu.ac.uk The Careers and Employability Centre provides profile of their company and provide more or visit www.rgu.ac.uk/careers practical career planning advice and job search information on the opportunities that they support to all students and recent graduates of have as well as the benefits of working for their the University. We can assist with your advanced particular company. level study and career options you are considering. Full in-depth career mentoring and careers guidance sessions are available to current students. P O S T G R A D U A T E S T U D Y A T R G U • 32 P O S T G R A D U A T E S T U D Y A T R G U • 33
Research Degrees SCHOOL RESEARCH THEMES Media discourse and representation Robert Gordon University has a reputation for internationally excellent Gender and media and world leading research that is of direct benefit to society. Media history We have a vibrant community of around 30 full specialist master classes across Scotland, and are Postmodern cultural and and part-time doctoral students who are studying actively encourage to present their research at media theory for doctoral qualifications in: communications, conferences globally. media, marketing, tourism and information Fan and celebrity culture management. We provide: Media effects, audience reception and Students’ research represents a continuum of • A supervisory team to guide and direct study participation, and moral panics interests across our subject areas and we have • Purpose-built research student facilities particular strength in: political communication, • Research degree coordinators to look after Political communication fan and celebrity culture, cultural heritage and student needs and information information behaviour. As part of our wider • Independent assessors to monitor and help research development strategy, degree student keep progress on track numbers continue to grow, and we now offer Digital consumer behaviour two doctoral degrees: We are committed the pursuit of excellence in research of relevance to social, cultural and Consumer socialisation · Doctor of Philosophy (PhD) economic development. This research has and demographics · Professional Doctorate of Information Science been supported by grants from a wide range Research is primarily focused on the (DInfSc) of sources including: ESRC, AHRC, EPSRC, Fashion and retail use and impact of communication, Heritage Lottery Fund, Horizon 2020, INTERREG, As part of undertaking your Doctoral degree CILIP, SLIC, JISC, SES, Resource, UNESCO, NHS Cultural heritage media, information and knowledge. with us, you will be expected to undertake a Scotland, Scottish Government and the private PGCert in Research Methods and will receive sector and is published in peer-reviewed journals Digital curation The Communication, Marketing training in qualitative and quantitative methods. and top international conferences. As a result of our continued membership of the Events and festival consumption and Media Department is active in Scottish Graduate School of Social Sciences and To find out more about our specific research research across communication, studies and publications please look on our staff Entrepreneurship in the creative industries Scottish Graduate School of Arts and Humanities, marketing and media themes, which is research students are entitled to access pages. There you will also find more details on reflected in the design of our courses. the staff and research students who make up our Transport, cultural identity and place vibrant research community. P O S T G R A D U A T E S T U D Y A T R G U • 34 www.rgu.ac.uk/research/graduate-school P O S T G R A D U A T E S T U D Y A T R G U • 35
Courses COMMUNICATION, STRONG LINKS TO INDUSTRY MARKETING AND MEDIA We work closely with employers at every stage, CAREER OPTIONS IN from course development and accreditation, to COMMUNICATION, MARKETING AND MEDIA guest speakers and commercial collaborations MSc Corporate Communication with industry. We are committed to successful • Newspaper Journalist and Public Affairs working partnerships with partner agencies and employers across different sectors throughout • Commissioning Editor the world. These partnerships ensure that all • PR Officer MSc Digital Marketing our courses are always timely and relevant. • Tourist Information Manager MSc Fashion Management CAREER OPTIONS IN • Hotel Manager INFORMATION MANAGEMENT • Digital Marketing Officer MSc International Information managers have a key strategic role in • Market Researcher Marketing Management organisations and handle all kinds of information including scientific, technical, legal, commercial, • Marketing Executive financial and economic. They organise, manage • Media Planner MSc Journalism and develop information products and systems. • Lobbyist MSc International Tourism and • Fashion Buyer Hospitality Management • Fashion Merchandiser • Fashion PR / Marketer • Corporate Communications or Public Affairs Manager P O S T G R A D U A T E S T U D Y A T R G U • 36 P O S T G R A D U A T E S T U D Y A T R G U • 37
MSc Corporate Communication PLACEMENT CAREER OPPORTUNITIES BENEFITS TO YOU You will undertake a four-week work placement The rapidly expanding Corporate Communication You will work alongside experienced staff in within a Communication, Media, Marketing industry provides excellent opportunities for the areas of media policy, marketing, PR and or other relevant environment. Previous graduates who are equipped with a broad range public affairs. The course attracts some students and Public Affairs students have elected to pursue roles within of professional, digital and creative skills. with considerable professional experience and blue-chip corporations; global communications through team-working, students exchange ideas The corporate and technical communication consultancies; global broadcasting companies; around best practice, creating a stimulating components of the course make up a highly newspapers; leading arts and heritage ‘shared learning’ environment. distinctive and accredited qualification that organisations; oil and gas industry; marketing enhances career opportunities in both public and PgCert/PgDip/MSc agencies; public sector; charities; digital media; private sectors in areas such as PR or marketing, ENTRY REQUIREMENTS and TV and radio. Depending on the placement, media and creative fields and other related areas. This course is designed to meet the requirements you will work on small individual or team projects. of Honours-level graduates and current PROGRAMME OVERVIEW ONLINE LEARNING STUDY MODE You will also be given the chance to observe practitioners who want to enhance their existing the overall running of the organisation and to The MSc Corporate Communication and Public Affairs course The online study mode is taught through Campus Moodle, our Virtual levels of professional skills. Those who are new to learn about different communication strategies provides the practical skills and relevant academic knowledge Learning Environment. It offers the flexibility of where and when you study, the subject, have a flair for language and strategic or campaigns. Organisations expect students to required for a career within the Corporate Communication field. and is designed to fit in around your work commitments. You will gain full thinking and are looking to follow a career within be creative and arrive with energy, enthusiasm Corporate Communication is an essential function within contemporary and open access to tutors and other class members. You will be taught and communications are also suited to this course. and creative ‘new’ ideas. Students often produce business environments. With 24-hour media cycles, it is important supported by experienced industry professionals who will recreate the same The programme will give you the relevant skills work that they are then able to include in their that organisations manage media enquiries professionally. Factors challenging interactive format of the on-campus courses for those studying at and experience to find employment as dedicated personal portfolio. For more information visit: such as reputation and the ability to communicate in an effective and a distance. in-house communication professionals or within timely way with all stakeholders are recognised as critical success www.rgu.ac.uk/absplacements busy agencies or public affairs consultancies. All factors for growth and survival. This course has been developed in WHAT YOU WILL STUDY international students, for whom English is not direct response to employers’ needs through close consultation with their first language, must provide evidence of • Media Industries linguistic ability, by gaining either IELTS 6.5 or its leading practitioners and professional bodies. The course is delivered through a mixture of lectures, coursework, workshops, simulation, • Public Relations: Theory and Practice STUDY OPTIONS START DATE equivalent in Pearson PTE prior to receiving an guest lectures and a four-week work placement. We work closely with unconditional offer of a place on the course. • Strategic Digital Communications Full-time, 1 year (Sept) or 14 months (Jan) industry specialists to offer a programme of events and workshops and September or January Part-time or online, 3 years we invite practitioners to the university to share their experiences and • Broadcast Journalism best practice. For example, video conferences take place with Brussels- FEES AND FURTHER INFORMATION FOR MORE INFORMATION • Political Communication and Public Affairs based public affairs practitioners. These events provide key networking www.rgu.ac.uk/ opportunities and you are encouraged to attend visits to local media • Fieldwork Placement communications@rgu.ac.uk corporatecommunication organisations and other local events organised through the Aberdeen Communications Group which take place through the year. • Research Methods ACCREDITATION • Dissertation or Project P O S T G R A D U A T E S T U D Y A T R G U • 38 P O S T G R A D U A T E S T U D Y A T R G U • 39
MSc Digital Marketing PgCert/PgDip/MSc WHAT YOU WILL STUDY • Digital Production Tools And Techniques Through engaging in a culture of self-directed learning, a community dedicated to exploring • Digital Marketing Strategy the advances within this area and drawing on the • Digital Public Relations input from practitioners at the leading edge of their industry, you will graduate with • Methods, Metrics and Analytics the skills relevant to today and the ethos and PROGRAMME OVERVIEW HOW YOU WILL LEARN Choose 1 from the following: motivation which will keep you abreast of the The MSc Digital Marketing has been designed to equip you with the The course uses a combination of teaching methods and sources of expertise. changes and developments of tomorrow. theoretical knowledge and practical skills that will allow you to design, deliver Tutorials and blended-learning materials introduce digital marketing theories, • Dissertation and evaluate digital marketing strategy and campaigns. knowledge and skills which are further explored through a series of practice- WORKSHOPS • Digital Marketing Project led workshops. Digital marketing strategy and digital services are an essential, invaluable If you are looking to top-up your skillset and The course aims to provide you with a learning have an interest in specific aspects of the and unavoidable part of any communication or marketing strategy. In All modules develop the theoretical alongside the practical and are assessed experience that is vocationally focused, course, but are unable to commit to the full order to meet the needs of today’s consumers, audiences and markets, it is in part through live projects in collaboration with related businesses, allowing interactive and student-centred where you’ll have programme of study, it is possible to enrol for essential that organisations embrace and utilise digital marketing techniques, you to develop your portfolio and build linkages and contacts within industry. the opportunity to apply knowledge and skills to individual workshops where you will be awarded technologies and strategy. This MSc aims to equip graduates with the skills Students have access to Campus Moodle, our Virtual Learning Environment, real world business scenarios. We’ll introduce a certificate of attendance. Please contact the and digital marketing knowledge to do so. giving you access from home to learning materials (including videos, e-books you to both theory and practice and you’ll course leader for more details. and journals). make use of a wide range of technologies and The course is delivered with significant input from industry partners and techniques that are used in digital marketing. You much of the work you will complete is based on live digital marketing will engage with the course through online and projects, including website and SEO audits, content creation and marketing, on campus learning materials, lectures, tutorials and digital PR. This approach ensures that the course content is relevant to and workshops. the needs of industry whilst allowing you to develop a portfolio of real world experience as you study. P O S T G R A D U A T E S T U D Y A T R G U • 40 P O S T G R A D U A T E S T U D Y A T R G U • 41
CAREER OPPORTUNITIES ENTRY REQUIREMENTS The digital economy has been recognised as a The course is open to applicants with an All international students, for whom English is key area of growth and strategic importance to undergraduate Honours degree in any discipline not their first language, must provide evidence the Scottish, wider UK and international economy and is suitable for people who are excited by of linguistic ability, by gaining either IELTS and professionals with digital marketing skills are digital technology and the opportunities it 6.5 or its equivalent in Pearson PTE prior to in high demand. provides. A background in marketing or digital receiving an unconditional offer of a place on media is not required but a passion for these the course. Career paths include: areas and a willingness to engage with new • Digital Marketing Manager technologies and techniques is essential. • Social Media Manager / Other qualifications and experience will be Community Manager considered with entry being subject to the • Search Manager / SEO Manager University’s judgement that the person has reasonable expectation of being able to fulfil • Digital Strategist the requirements of the award. In certain • Online PR Manager circumstances, students with ordinary degrees who have extensive appropriate work experience • Communications/Marketing Manager within the sector can be admitted to the course. • Digital Producer STUDY OPTIONS START DATE Full-time, 1 year September Part-time 3 years FEES AND FURTHER INFORMATION FOR MORE INFORMATION www.rgu.ac.uk/digitalmarketing creativeandcultural_enquiries@rgu.ac.uk ACCREDITATION P O S T G R A D U A T E S T U D Y A T R G U • 42 P O S T G R A D U A T E S T U D Y A T R G U • 43
MSc Fashion Management PgCert/PgDip/MSc HOW YOU WILL LEARN WHAT YOU WILL STUDY The fashion industry is a competitive environment, offering dynamic careers across a wide remit including forecasting and research; product design and In full-time mode, you will learn through a • Fashion Brand Strategy in the development; buying, merchandising and distribution; marketing and branding; events management and PR; retailing in stores, catalogues and online. It combination of lectures, seminars and workshop Business Environment requires managers in a range of these disciplines, who can react to change, think creatively and have a strong understanding of the consumer. sessions. These comprise of a mix of group • Strategic Digital Communications study, discussion, simulation and presentations of findings by teams and individuals. You will • Financial Merchandising for Fashion PROGRAMME OVERVIEW work as an individual and also as part of a team • Fashion Internationalisation and Distribution The MSc Fashion Management course covers the creative, managerial and The fashion industry requires a particular type of manager, someone with on case studies, team activities, presentations commercial aspects of the global fashion industry and enables graduates to excellent business skills and a real passion for the product. and discussions. • Fieldwork Placement develop the skills and knowledge required to follow a rewarding business • Fashion Buying and Forecasting career within the fashion industry. This course aims to equip graduates with a wide range of creative, industry, A four week placement in a fashion-related marketing and management skills together with detailed knowledge of the company provides an opportunity to apply • Research Methods Fashion is a huge global industry which continues to develop at an fashion business. knowledge and skills developed on the course in the workplace. • Dissertation or Project increasingly rapid pace. Creativity is intrinsic to this dynamic industry, as it relies on new trends, new products and new desires to stimulate business. The course is mainly project based, mimicking the working environment within the industry. Projects are based on case study scenarios, simulating Access to our virtual learning environment, Fashion can be regarded as art, culture, celebrity, necessity and frivolity and real-life practice and group interaction. You will gain from expertise of staff Campus Moodle, is also provided giving you is not only about clothes; accessories or cosmetics, even cars are subject to in supporting disciplines including Communication, Media, Marketing and access from home to learning materials (including the vagaries of fashion. Management, resulting in a unique combination of creativity, business videos, e-books and journals). knowledge and skills. New technologies and social media have turned the fashion business into a truly international and competitive marketplace. It is increasingly important for fashion brands to find ways to stand out, build lasting relationships with their customer base and conduct their operations in a socially acceptable manner. P O S T G R A D U A T E S T U D Y A T R G U • 44 P O S T G R A D U A T E S T U D Y A T R G U • 45
ENTRY REQUIREMENTS Like us on Facebook at Search for ‘RGU Fashion Management’ Applicants will have an Honours degree or equivalent. Your degree can be in most View images on Instagram disciplines so long as you are passionate about /fashionplace_rgu fashion, keep up with current trends and have a See our boards on Pinterest keen desire to work in the fashion sector. /fashplace All international students, for whom English is Follow our fashion blog not their first language, must provide evidence www.thefashionplaceblog.com of linguistic ability, by gaining either IELTS 6.5 or its equivalent in Pearson PTE prior to receiving an unconditional offer of a place on the course. Please note: This course does not involve garment design and construction, and does not require a creative portfolio for entry. “The course has increased my skills in more ways than I could have imagined, including presentation skills, teamwork, market research, consumer behaviour, marketing, PR, research, management, visual merchandising, financial forecasting, time management and communication. Most of all, the course has increased my self confidence through achieving STUDY OPTIONS START DATE greater understanding and knowledge of the Full-time, 1 year (Sept) fashion business.” September and January Full-time, 14 months (Jan) Robyn Reid FEES AND FURTHER INFORMATION FOR MORE INFORMATION MSc Fashion Management www.rgu.ac.uk/mscfashionmanagement creativeandcultural_enquiries@rgu.ac.uk P O S T G R A D U A T E S T U D Y A T R G U • 46 P O S T G R A D U A T E S T U D Y A T R G U • 47
MSc International BENEFITS TO YOU Throughout this course you will develop self- awareness and greater confidence, both in ENTRY REQUIREMENTS Applicants will require a good honours degree. Those who do not possess an honours degree but Marketing Management yourself and in the subject area. The course will have a degree or degree equivalent qualification, allow you to meet, learn and work with staff and and appropriate work experience at a suitable students from many different cultures providing level within an organisation, will be considered. you with a truly international learning experience. Qualifications from an approved professional body will also be taken into account. PgCert/PgDip/MSc CAREER OPTIONS All international students, for whom English is The focus is on improving your career prospects not their first language, must provide evidence both nationally and internationally giving you PROGRAMME OVERVIEW WHAT YOU WILL STUDY HOW YOU WILL LEARN of linguistic ability, by gaining either IELTS 6.5 or the skills to make an immediate and valuable its equivalent in Pearson PTE prior to receiving an This course is designed to develop knowledge and • Marketing Strategy You will learn through a combination of lectures, contribution to the organisation for which you will unconditional offer of a place on the course. understanding of international marketing theory seminars and workshop sessions. These comprise be working. • Consumer Branding and current business management practices. of a mix of group study, discussion, simulation and • Strategic Digital Communications presentations of findings by teams and individuals. The field of marketing offers a wide range of The course involves the study and analysis of You will work as an individual and also as part of a opportunities for graduates, who are properly • Global Marketing Management equipped with a broad range of managerial, consumer attitudes to products and business and team on case studies, team activities, presentations looks at the behaviour of the customer in a rapidly • Business Marketing and Innovation and discussions. A four week placement in a professional and subject-specific knowledge and changing world. It covers both domestic and marketing role provides an opportunity to apply skills. Many of the students on the course are • Research Methods from different parts of the world and return to international marketing issues and develops a more knowledge and skills developed on the course in creative, flexible and customer-focussed approach. • Dissertation or Project the workplace. their own countries to work with international companies there. A postgraduate qualification in International Access to our virtual learning environment, “I would definitely recommend Marketing Management will enhance your ability Campus Moodle, is also provided giving you STUDY OPTIONS START DATE this course, because the balance to be more creative, flexible and disciplined in access from home to learning materials (including your approach to marketing. Additionally, this videos, e-books and journals). Full-time, 1 year (Sept) or 14 months (Jan) September and January between digital marketing and MSc International Marketing Management enjoys FEES AND FURTHER INFORMATION FOR MORE INFORMATION traditional marketing is really dual award status with the Chartered Institute good!” of Marketing and students who successfully www.rgu.ac.uk/internationalmarketing creativeandcultural_enquiries@rgu.ac.uk complete the course with us can, if they wish, go Gerald Zeltner ACCREDITATION on to take two additional CIM modules and gain MSc International Marketing the Institute’s PG Professional Diploma. Management student The course is available to study full-time on campus or by online distance learning. P O S T G R A D U A T E S T U D Y A T R G U • 48 P O S T G R A D U A T E S T U D Y A T R G U • 49
MSc Journalism PgCert/PgDip/MSc WHAT YOU WILL STUDY HOW YOU WILL LEARN • Media Industries Full-time Study PROGRAMME OVERVIEW • News Writing In full-time mode, you will learn through a combination of lectures, seminars and workshop The MSc Journalism has been designed to develop both critical Previous placements have included BBC Sport, STV, Northsound, The Herald • Media Law sessions. These comprise of a mix of group understanding of the profession and provide an overview of the practices and The Scotsman. Employers are looking for students to have portfolios of study, discussion, simulation and presentations • Broadcast Journalism and concepts of journalism. work which have been put together over the course of their studies. Any of findings by teams and individuals. You will work completed on placement can be used in a personal portfolio. You will • Research Methods work as an individual and also as part of a team Digital technology is transforming the media landscape. This professional get the opportunity to enhance your writing and research skills, learn from on case studies, team activities, presentations • Digital Journalism in Practice multimedia course in Journalism will equip you with the skills, experience and professionals, meet publication deadlines and get an overall feel for a career and discussions. understanding to build a career in journalism which combines academic in journalism. • Political Communication and Public Affairs discipline with practical training. Access to our virtual learning environment, • Fieldwork Placement Key skills in journalistic writing, communication and IT are developed along Campus Moodle, is also provided giving you The course explores the role of radio, television, print and online platforms, with the skills of reporting, feature writing, subbing, interviewing and • Journalism Project or Dissertation access from home to learning materials (including developing skills and building experience. An understanding of the media researching stories. The course also covers research and analytical skills and videos, e-books and journals). and an insight into the legal and ethical issues facing the industry today is includes the social, economic and political roles of contemporary media and provided as part of the course. the role of the journalist in society. Teaching and Staff On this course you will be taught by staff with A placement opportunity is also available as part of this course. The expertise in all areas of journalism, broadcasting placement consists of 4 weeks practical experience in the operation of an and communication. The course also has strong appropriate organisation. links with the media – with guest speakers from the industry; visits to local broadcasting organisations and live client projects. P O S T G R A D U A T E S T U D Y A T R G U • 50 P O S T G R A D U A T E S T U D Y A T R G U • 51
BENEFITS TO YOU CAREER OPTIONS ENTRY REQUIREMENTS You will be exposed to the full range of media The expanding global communications industry The course is ideal for students who possess an platforms allowing you to decide which area is provides excellent career opportunities for undergraduate honours degree in any discipline most appropriate to your career. You’ll benefit those who are equipped with a broad range of and plan a professional career in journalism. from studying in a dynamic environment and professional, technological and creative skills. gain from the expertise of staff and working International students, for whom English is not relationships within media. Graduates from the course go straight into their first language, must provide evidence of national and local broadcast news, national and linguistic ability, at IELTS 6.5 or its equivalent. We aim to prepare you to become an local newspapers, national magazines, and often accomplished journalist who can make sense enjoy an accelerated rate of promotion in their of fast-moving situations and report a story chosen profession. accurately, with honesty and integrity. STUDY OPTIONS START DATE Full-time, 1 year September FEES AND FURTHER INFORMATION FOR MORE INFORMATION www.rgu.ac.uk/journalism creativeandcultural_enquiries@rgu.ac.uk Ranked 1st in Scotland and 2nd in the UK for Journalism by the Guardian University Guide, 2017. P O S T G R A D U A T E S T U D Y A T R G U • 52 P O S T G R A D U A T E S T U D Y A T R G U • 53
MSc International Tourism and Hospitality Management PgCert/PgDip/MSc HOW YOU WILL LEARN BENEFITS TO YOU You learn through a combination of lectures, This course has been created in response to seminars and workshop sessions. These comprise the existing and forthcoming needs of the of a mix of group study, discussion, simulation tourism and hospitality industry both nationally and presentations of findings by teams and and internationally. The forecasted shifts in PROGRAMME OVERVIEW WHAT YOU WILL STUDY individuals. You will work as an individual and consumer values, political forces, environmental also as part of a team on case studies, team changes and the growth of information and Our MSc International Tourism and Hospitality Management degree • Strategic Management in Tourism & Hospitality activities, presentations and discussions. communication technology, will in turn require develops relevant industry skills and knowledge. A four week placement in a tourism and qualified and experienced managers to lead this • Leisure Tourism: Theory & Application hospitality related company provides an development The focus is to actively encourage students to apply management principles • Strategic Digital Communications opportunity to apply knowledge and skills and concepts in the context of contemporary national and international developed on the course in the workplace. The course is recognised by the Institute of • Hotel Operations Management tourism and hospitality management. Hospitality (formerly the Hotel and Catering • Global Marketing Management Access to our virtual learning environment, International Management Association - HCIMA). The degree has been developed with guidance from both the Tourism Campus Moodle, is also provided giving you • Fieldwork Placement Management Institute (TMI) and the Institute of Hospitality along with input access from home to learning materials (including It has also achieved recognition under the from local industries. A key feature of the course is interface with industry • Research Methods videos, e-books and journals). Tourism Management Institute (TMI) Scheme for and the wider external community which have included the following recent Courses in Higher Education. activities: • Dissertation or Project • Politics and tourism session with a member of the Scottish parliament • Behind-the-scenes tour to the Aberdeen Exhibition and Conference Centre • Tour of the VisitScotland head offices in Edinburgh P O S T G R A D U A T E S T U D Y A T R G U • 54 P O S T G R A D U A T E S T U D Y A T R G U • 55
CAREER OPTIONS ENTRY REQUIREMENTS According to the World Travel and Tourism Applicants normally hold a 2:2 undergraduate “It’s been fun sharing experiences with Council (WTTC), the worldwide expenditure Honours degree or its equivalent in any subject the other students who’ve come from on hospitality and tourism continues to increase area. Applicants with a lower degree classification and by 2021 “1 in 10 workers on the planet will and / or relevant work experience will be other areas of the tourism industry. be employed as a result of Travel & Tourism” considered on a case by case basis. It’s been interesting learn alongside according to the WTTC President and CEO, students on the more general business David Scowsill. Growth such as this creates many International students who do not meet our modules such as finance, operations opportunities for those equipped with the skills direct entry requirements for this course can gain required in this global industry and graduates additional entry points through our International management, human resources and from this course have gone on to careers in areas College at Robert Gordon University. international business.” such as: Applicants whose first language is not English Cathy Guthrie • National or International contract catering or MSc International Tourism should have an IELTS of 6.5 overall, with no facilities management and Hospitality Management component lower than 5.5, or an equivalent. We • Public sector tourism management, eg. accept a variety of in-country and secure English National Tourist Boards, Regional Tourist language tests, find out more: Boards, public sector visitor attractions www.rgu.ac.uk/english • Private sector tourism management, eg. visitor attractions and leisure organisations • Tourism consultancy STUDY OPTIONS START DATE • Hotel and hospitality consultancy Full-time, 45 weeks (Sept) or 14 months (Jan) September or January • Tourism research and lecturing Part-time, 3 years FEES AND FURTHER INFORMATION FOR MORE INFORMATION • Any customer-focused organisation – given the transferable skills and business “toolkit” www.rgu.ac.uk/tourismandhospitality www.rgu.ac.uk/tourismandhospitality taught on the course ACCREDITATION • National and International hotel companies P O S T G R A D U A T E S T U D Y A T R G U • 56 P O S T G R A D U A T E S T U D Y A T R G U • 57
Further information Quick links POSTGRADUATE COURSES INTERNATIONAL STUDENTS www.rgu.ac.uk/explorepg www.rgu.ac.uk/international ONLINE STUDY AND COURSES APPLY ONLINE www.rgu.ac.uk/better-online www.rgu.ac.uk/applyonline POSTGRADUATE EVENTS ABOUT YOUR APPLICATION www.rgu.ac.uk/openevening www.rgu.ac.uk/admissions FEES AND FUNDING ACCOMMODATION www.rgu.ac.uk/pgfees www.rgu.ac.uk/accommodation SCHOLARSHIPS SUPPORT DURING YOUR STUDIES www.rgu.ac.uk/scholarships www.rgu.ac.uk/studentservices P O S T G R A D U A T E S T U D Y A T R G U • 58 P O S T G R A D U A T E S T U D Y A T R G U • 59
How to apply APPLY ONLINE ENTRY REQUIREMENTS INTERNATIONAL STUDENTS The quickest and most efficient method of Most postgraduate courses from RGU You can apply directly via our online application applying for any postgraduate course at Robert are suitable for those who possess a UK service or via one of our approved agents Gordon University is to apply online at undergraduate Honours degree or an worldwide. Our local representatives will be www.rgu.ac.uk/applyonline international undergraduate degree which is able to advise you on our range of courses and comparable to a UK honours degree. Other assist you with your visa application. There is no application fee to pay to apply. qualifications and appropriate experience may be considered with entry and is subject to the All international students looking to travel to and BEFORE YOU BEGIN YOUR APPLICATION University’s judgement. study within the UK are required to have a tier 4 visa. In order to study at RGU you must hold a ‘Apply Online’ is quick and easy to use, allowing Applicants whose first language is not English Tier 4 visa under our sponsor licence. you to complete pages in any order, and you should refer to our website for information. may save your progress and come back to the www.rgu.ac.uk/english-requirements For information relating to visits, visa form as many times as you like. requirements, funding or for a full list of our Certain courses may have additional conditions country representatives, visit Supporting documents (certificates, academic for entry. Please ensure you check the individual www.rgu.ac.uk/international transcripts, references and CV) are required to be course information pages for full details of what uploaded at the time of application so please ensure is required. DOCTORAL RESEARCH you have these available. If you are interested in undertaking a research Download full instructions on making an degree and would like to apply to become a application: www.rgu.ac.uk/applyonline research student, please visit: CONTACT US ABOUT YOUR APPLICATION www.rgu.ac.uk/postgraduate-research researchdegrees@rgu.ac.uk Our Postgraduate Admissions Office are happy to answer any queries you may have relating to Tel: 01224 262155 your application. PgOffice@rgu.ac.uk Tel: 01224 262209 P O S T G R A D U A T E S T U D Y A T R G U • 60 P O S T G R A D U A T E S T U D Y A T R G U • 61
Fees, funding SCHOLARSHIPS COURSE-SPECIFIC SCHOLARSHIPS AND FUNDING RGU SPORT scholarship We have only listed a small portion of There are a number of sports scholarships offered scholarships and funding options on this page. to promising sports men and women to support and scholarships them in developing their talents and succeeding in their chosen sporting field whilst undertaking academic study. Scholarships are offered on an annual basis to athletes who are at, or close to, We have a much wider list of course-specific scholarships and funding on our website. These include Common Date Access, CNR International and Opito scholarships. As this information is national standard in their given sport. Financial regularly reviewed and updated, we recommend FUNDING assistance is awarded to support travel, training, you check individual course pages on our site to Postgraduate students will normally make their Students enter into an agreement based on the These places will be allocated on a first-come equipment and competition expenses accrued access and check this information. own arrangements for payment of fees. All fees terms and conditions of the Income Contingent first-served basis to suitable candidates. during the academic year. are listed on individual course pages on our Repayment Loan. Repayment is directly linked to www.rgu.ac.uk/scholarships The scholarships that are available will depend on website. income, through the income tax system, ensuring To find out more, contact pgoffice@rgu.ac.uk your course. To access the full list available, visit that monthly repayments are affordable. Scotland’s Saltire scholarships the course of interest on our website. Postgraduate Tuition Fee Loan (PTFL) Payment options The British Council and Scottish Government run Support for postgraduate funding is provided EU students are also eligible to apply to SAAS There are payment installment options Scotland’s Saltire Scholarships scheme. There Contact us about your postgraduate fee through a Postgraduate Tuition Fee Loan (PTFL), for a tuition fee loan. They will need to get available, but how and when you pay is are a total of 200 awards made under this scheme payment options and funding opportunities. formerly PSAS, the Postgraduate Students a UK National Insurance number to become determined by factors such as where you live open to students from Canada, China, India and Allowance Scheme. It is run by the Student eligible. Further information can be found at as well as your chosen mode of study (fulltime, USA who are pursuing a taught one year Masters Student Finance Awards Agency for Scotland (SAAS).The www.rgu.ac.uk/pgfees part-time or online). degree at a Scottish university. Those who are +44 (0)1224 262664 maximum tuition fee loan levels for 2017/18 are successful will be offered a scholarship totalling studentfinance@rgu.ac.uk £5,500 for full-time courses and £5,500 for part The application form is available to download 20% Alumni Loyalty Discount £2,000. Students who hold a conditional or an Further information on other sources time courses. You will only be able to secure the from SAAS website. You should monitor the unconditional offer from a Scottish institution can of funding is available at: We offer our alumni a 20% loyalty discount maximum fee chargeable for your course up to SAAS website for updates. apply. www.postgraduate-funding.com/ on the University’s postgraduate course these values. www.saas.gov.uk gateway fees. The discount applies to both home and Find out about other sources of funding for overseas alumni (holders of undergraduate Eligible (Scottish domiciled and EU) full-time SFC Funded Places international students from the British Council’s Non-payment of fees degrees from Robert Gordon University) or part-time students who have accepted a Postgraduate students from Scotland and other database www.britishcouncil.org The University’s current sanction for non- who commence postgraduate study at the postgraduate place on an eligible course can countries in the EU (with the exception of payment of tuition fees is to withhold the University. It can only be applied to tuition apply directly to the SAAS for a loan to cover England, Northern Ireland and Wales) can apply conferment of awards to students who are in debt fees and cannot be used to cover any other up to £5,500 towards their tuition fees. for funding assistance via the Scottish Funding to the University. programme-related expenses (e.g. residential Council (SFC). costs, materials or membership fees). For further information visit www.rgu.ac.uk/discount P O S T G R A D U A T E S T U D Y A T R G U • 62 P O S T G R A D U A T E S T U D Y A T R G U • 63
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