Communication, Marketing and Media

Page created by Lawrence Hawkins
 
CONTINUE READING
Communication, Marketing and Media
Communication,
Marketing
and Media

                 P O S T G R A D U AT E S T U D Y AT R G U • 1
Communication, Marketing and Media
P O S T G R A D U AT E S T U D Y AT R G U • 2   P O S T G R A D U AT E S T U D Y AT R G U • 3
Communication, Marketing and Media
Plan your journey
                                                CONTENTS
                                                Welcome from Head of School          07
                                                Your journey begins                  09
                                                Your journey                         11
                                                Explore                              13
                                                Mapping your journey                 16
                                                Your investment                      18
                                                Accreditations and industry links    21
                                                Our fantastic riverside campus       23
                                                Garthdee campus map                  24
                                                An inspiring learning environment    27
                                                Expand your possibilities            29
                                                Finding your direction               33
                                                Research degrees                     35
                                                Courses                              36
                                                Further information and links        58
                                                How to apply                         61
                                                Fees, funding and scholarships       62
                                                Supporting you during your studies   64
                                                Looking for a place to stay?         66

P O S T G R A D U AT E S T U D Y AT R G U • 4                                             P O S T G R A D U AT E S T U D Y AT R G U • 5
Communication, Marketing and Media
School of Creative
                                                and Cultural Business
                                                Communication, Marketing and Media Courses
                                                WELCOME FROM THE HEAD OF SCHOOL
                                                The School of Creative and Cultural Business is a dynamic multidisciplinary School with innovative
                                                academic staff covering a wide range of undergraduate, postgraduate and research courses in the
                                                following academic areas:

                                                •   Communication and Marketing
                                                •   Information and Librarianship
                                                •   Fashion Management
                                                •   Hospitality and Tourism Management
                                                •   Journalism and PR

                                                Many of our courses are accredited by professional bodies including CILIP, IDM, CDA and CIPR.
                                                Our courses are developed in line with industry need, providing graduates with the in-depth
                                                knowledge and practical application skills required in today’s market. Our Journalism and PR         Information Management at
                                                courses are ranked as 2nd in the UK by The Guardian (2017).                                          RGU is an iSchool - the world’s
                                                                                                                                                     leading group of Information
                                                The School was awarded with iSchool status in 2015 and has a range of excellent facilities           Science departments.
                                                including the Digital Moffat Space, The Fashion Place, TV studio and Radio Station.

                                                Jo Royle
                                                Head of the School of Creative and Cultural Business

P O S T G R A D U AT E S T U D Y AT R G U • 6                                                                                                                   P O S T G R A D U AT E S T U D Y AT R G U • 7
Communication, Marketing and Media
Your                                                                            ‘A top-rated university
                                                                                                                               for employability’
                                                journey begins...                                                              96.7% postgraduate
                                                                                                                               employment rate
                                                If you have recently graduated or are looking to                               HESA 2016
                                                retrain or develop your career
                                                – have you considered postgraduate study?
                                                We offer a range of specialist postgraduate courses with flexible modes of
                                                study, including online or full-time to fit around your needs.

                                                Whether you have recently graduated, want professional accreditation,
                                                are looking to retrain or develop your career – whatever your reasons for
                                                postgraduate study – we have an excellent reputation for producing high-
                                                calibre graduates with transferable skills that can enhance careers.

                                                WHO IS THIS BOOKLET FOR?
                                                This booklet is for individuals considering postgraduate study. See the full
                                                course list at www.rgu.ac.uk/explorepg

                                                If you are a business owner or HR manager seeking information on
                                                customised training please contact business@rgu.ac.uk

                                                If you are considering a research degree, please visit the postgrad research
                                                webpage. www.rgu.ac.uk/postgraduate-research

P O S T G R A D U AT E S T U D Y AT R G U • 8                                                                                                             P O S T G R A D U AT E S T U D Y AT R G U • 9
Communication, Marketing and Media
Your journey
                                                   Why study a postgraduate course at RGU?

                                                   PRACTICAL AND                 FLEXIBLE STUDY MODES          SIGNIFICANTLY IMPROVE        ACCREDITED COURSES
                                                   PROFESSIONAL                  TO SUIT YOUR BUSY LIFE        YOUR JOB PROSPECTS           The majority of our courses
                                                   COURSES                       Study full-time, part-        Enhance your employability   have accreditation by
                                                   Vocational courses directly   time or online, starting in   and get that crucial         professional bodies. A sign
                                                   informed and endorsed by      September or January          competitive edge within a    of high quality
                                                   those working in industry                                   crowded job market

                                                   EARN WHILE YOU LEARN          SWITCH CAREERS                ADVANCE YOUR                 20% ALUMNI DISCOUNT
                                                   Our part-time and online      RGU’s courses can open        SKILLS AND CAREER            RGU graduates get a 20%
                                                   study modes mean you          the door to a completely      Develop your professional    discount on postgraduate
                                                   can keep working during       different sector of work,     skills and keep abreast of   course fees. Applies to both
                                                   your studies                  enabling you to change        current industry trends      home and overseas alumni
                                                                                 career direction              and technologies
P O S T G R A D U A T E S T U D Y A T R G U • 10                                                                                                                           P O S T G R A D U A T E S T U D Y A T R G U • 11
Communication, Marketing and Media
Explore
                                                    Enhance your career at the professional university

Pressure on the jobs market means                   We are known as ‘The Professional University’      ACADEMIC EXPERTS
graduates now face the difficult process            due to our strong emphasis on lifelong practical
                                                                                                       We’re proud of our teaching staff; proud of their
                                                    learning and career development.
of job hunting within a very competitive                                                               quality and academic achievements as well as the
environment. It’s the perfect time to                                                                  practical experience they have in their area. Our
                                                    We take the employability of our graduates
                                                                                                       professors, lecturers and tutors combine first-
undertake further training and gain                 seriously, and ensure they have the transferable
                                                                                                       class qualifications with time spent in business or
experience through a postgraduate degree.           skills to enhance and develop their careers.
                                                                                                       industry. They offer insight from both worlds –
                                                                                                       the theoretical and practical – to help inspire you.
                                                    WE CREATE THE MOST EMPLOYABLE
                                                    GRADUATES IN THE UK
                                                                                                       SUCCEED IN YOUR CAREER
                                                    Our strong focus on professional education
                                                                                                       We produce high-calibre graduates who
                                                    means our graduates are not just ready to
                                                                                                       possess the skills that employers are looking
                                                    work, but are also equipped to make an
                                                                                                       for. The skills you will gain from a postgraduate
                                                    enduring and valuable contribution to industry
                                                                                                       qualification show that you’re able to study
                                                    and the professions on a regional, national and
                                                                                                       in-depth and undertake critical analysis. Both
                                                    global scale.
                                                                                                       are viewed as desirable skills in the eyes of
                                                                                                       recruiters and future employers.
                                                    We believe it is our inspirational teaching and
                                                    practical courses that make our graduates such
                                                    desirable candidates.

 P O S T G R A D U A T E S T U D Y A T R G U • 12                                                                                                             P O S T G R A D U A T E S T U D Y A T R G U • 13
Communication, Marketing and Media
Join the best
                                                   Scottish
                                                   university
                                                   for graduate
                                                   prospects
                                                   Guardian University Guide 2017

                                                   We are a top-rated university for postgraduate
                                                   employability, with a 96.7% employment rate
                                                   HESA 2016

P O S T G R A D U A T E S T U D Y A T R G U • 14                                    P O S T G R A D U A T E S T U D Y A T R G U • 15
Communication, Marketing and Media
Mapping your journey
Study modes to suit you                                                                                                                                      QUALIFICATIONS EXPLAINED
When considering a postgraduate course, it is important to also consider the mode of study which best suits your needs. We                                   If you don’t want to commit to studying a full
deliver the equivalent learning experience across all our modes of study, offering a variety of different options, allowing you to gain                      Masters degree, you can complete single modules
                                                                                                                                                             and work towards the following exit awards:
the qualifications you need in a way that suits you. We will consider both your existing qualifications and relevant experience to
map out a study route to suit your career aspirations.                                                                                                       Postgraduate Certificate (PgCert)
                                                                                                                                                             Award granted on completion of modules that
                                                                                                                                                             accumulate to 60 credits.

                                                                                                                                                             Postgraduate Diploma (PgDip)
                                                                                                                                                             Award granted on completion of modules that
Full-time study                                      Flexible online study                                                                                   accumulate to 120 credits. If you get a diploma
This is the quickest route and requires full         If you are unable to study on campus, we offer an   Online students have a strong sense of community    you will have gained 120 of the 180 credits you
attendance for the duration of the programme.        online study mode via Campus Moodle, our virtual    through the use of discussion forums, chat and      need for a masters degree.
Allows you to gain the knowledge and skills you      learning environment.                               group working areas. Some courses also have
require within the shortest amount of time.                                                              optional periods of attendance where students are   Masters (MSc/MBA)
                                                     It is a valuable tool that provides an integrated   invited on campus to meet fellow students, staff,   Award granted on completion of modules that
Part-time study                                      package of resources and facilities to all of our   use facilities and participate in workshops.        accumulate to 180 credits and typically includes
If you are looking to continue working during your   students via the internet. You will be able to                                                          a dissertation. This will enable you to consolidate
studies or have other commitments, this option       interact with fellow students and tutors through    Download our guide to online learning at:           and apply the skills and knowledge gained in your
allows you to incorporate studying with other        innovative technologies including podcasts,         www.rgu.ac.uk/better-online                         earlier postgraduate study.
responsibilities. Part-time courses run              videos, chat and discussion forums. You will
alongside the full-time programmes and split the     be taken through an induction by tutors at the                                                          Doctorate (PhD/DInfSc)
same modules across the length of the course.        beginning of each programme.                                                                            Application is normally to MSc/MRes with
                                                                                                                                                             transfer to a PhD dependent on satisfactory
                                                     Find out more about Campus Moodle at:                                                                   progress around 12 months.
                                                     www.rgu.ac.uk/campusmoodle

P O S T G R A D U A T E S T U D Y A T R G U • 16                                                                                                                                                                   P O S T G R A D U A T E S T U D Y A T R G U • 17
Communication, Marketing and Media
Your investment
                                                                                                                                                     Outstanding reputation for success

                                                                                                                                                     INTERNATIONAL REPUTATION
                                                                                                                                                     The School of Creative and Cultural Business has a strong focus on equipping
                                                                                                                                                     students with the academic knowledge and practical skills needed to succeed
 Top university in Scotland for graduate prospects                                    ‘ A degree from Robert Gordon University is as near to a       in industry. The achievements and continuing success of our graduates in
                                                                                      guarantee of a job as you can get.                             their careers is a true mark of the high quality and recognition given to the
 (Complete University Guide 2016)                                                                                                                    postgraduate and undergraduate programmes delivered at the School.

                                                                                      Few graduates were unemployed six months after leaving         The School has established links with industry, commerce and the public sector
96.7% of our postgraduates are in work or further study six months after graduating   – just 3.8% – The lowest rate of any state-funded university   which enables us to design practical, innovative courses which offer students
(HESA Destination of UK Leavers’ Survey 2014/15)                                      in the country.                                                an exceptional learning experience. Our reputation is built on providing
                                                                                                                                                     employers with professional individuals who have the best technical and
                                                                                                                                                     personal skills and fully prepares our graduates for their chosen career.
                                                                                      It’s the same every year at Robert Gordon, which has the
RGU was the best university in Scotland and 9th in the UK for graduate employment     best graduate jobs record of any university.’                  CONSISTENTLY TOP FOR THE EMPLOYABILITY OF OUR GRADUATES
(The Times and Sunday Times Good University Guide 2015)                               (The Sunday Times University Guide)                            We are extremely proud of our outstanding graduate employment record
                                                                                                                                                     and are consistently top in the UK for graduate employability.

                                                                                                                                                     Our success stems from an outstanding reputation for producing capable
                                                                                                                                                     and highly qualified graduates who learn and apply the skills, knowledge and
                                                                                                                                                     professionalism that employers want in the workplace.

P O S T G R A D U A T E S T U D Y A T R G U • 18                                                                                                                                                      P O S T G R A D U A T E S T U D Y A T R G U • 19
Accreditations
                                                   and industry links
                                                   ACCREDITATION
                                                   At RGU we have a strong portfolio of quality
                                                   courses. The accreditation of these by the
                                                   professional bodies is verification of the calibre and
                                                   high quality of the courses we deliver. Please see
                                                   individual course pages for full information.

                                                   STRONG LINKS TO INDUSTRY
                                                   We work closely with employers at every stage,
                                                   from course development and accreditation, to
                                                   guest speakers and commercial collaborations
                                                   with industry.

                                                   We are committed to successful working
                                                   partnerships with partner agencies and
                                                   employers across different sectors throughout
                                                   the world. These partnerships ensure that all our
                                                   courses are always timely and relevant.

                                                   For information about the close links that we
                                                   have with leading organisations, institutions and
                                                   professional bodies please visit the subject area
                                                   that you are interested in.

                                                   For a full list of our accreditations and our links to
                                                   industry please visit:
                                                   www.rgu.ac.uk/industry-links
P O S T G R A D U A T E S T U D Y A T R G U • 20                                                            P O S T G R A D U A T E S T U D Y A T R G U • 21
Our fantastic
                                                   riverside campus
                                                   BEST RIVERSIDE CAMPUS
                                                   Located in the heart of the historic Royal Deeside, the University's £120
                                                   million riverside campus is one of the most beautiful in Europe and ranks 3rd
                                                   in the UK for its high-quality facilities (The Times Higher Education Student
                                                   Satisfaction Survey 2016).

                                                   The riverside is home to deer, otters, heron and other wildlife. Our campus
                                                   has stunning woodland walkways and parkland, connecting our modern,
                                                   stylish buildings. In twenty minutes you can be in the vibrant city centre of
                                                   Aberdeen, or surrounded by scenic hills and picturesque countryside.

                                                   To view our full list of facilities and find out more, visit
                                                   www.rgu.ac.uk/facilities

                                                   Or come and see the campus for yourself by registering to attend one of our
                                                   postgraduate events.
                                                   www.rgu.ac.uk/explorepg

                                                   Can't make it in person? Take a virtual tour at
                                                   www.rgu.ac.uk/virtualtours

P O S T G R A D U A T E S T U D Y A T R G U • 22                                                                  P O S T G R A D U A T E S T U D Y A T R G U • 23
Garthdee campus map
                                                    SCHOOL OF COMPUTING SCIENCE AND DIGITAL MEDIA
                                                    SCHOOL OF ENGINEERING                                      SCHOOL OF APPLIED SOCIAL STUDIES
                                                    SCHOOL OF PHARMACY AND LIFE SCIENCES                       SCHOOL OF HEALTH SCIENCES
                                                                                                                                                                                   ABERDEEN BUSINESS SCHOOL                                          GRAYS SCHOOL OF ART
                                                                                                               SCHOOL OF NURSING AND MIDWIFERY
                                                                                                                                                                                   SCHOOL OF CREATIVE AND CULTURAL BUSINESS
   THE SCOTT SUTHERLAND SCHOOL                                                                                                                                                     THE LAW SCHOOL
   OF ARCHITECTURE AND BUILT
   ENVIRONMENT

THE SCOTT SUTHERLAND SCHOOL                              THE SIR IAN WOOD BUILDING                  HEALTH AND SOCIAL                        ICRGU
OF ARCHITECTURE AND BUILT                                DART Simulator                             CARE BUILDING                            INTERNATIONAL   RGU SPORT                      ABERDEEN                          GARTHDEE HOUSE                GRAY’S
ENVIRONMENT                                                                                         Clinical Skills Centre                   COLLEGE                                        BUSINESS SCHOOL                                                 SCHOOL OF ART
                                                         Wave Tank                                                                                           Gym
3D Printing                                                                                         Human Performance Lab                                                                   TV and Radio Suite                                              Printmaking Suite
                                                         ROV Pit                                                                                             Climbing Wall
Modelling Workshop                                                                                  X-ray Suite                                                                             Fashion Place                                                   Sculpture Studio
                                                         Simulation Centre (Mock Pharmacy)                                                                   Swimming Pool
Mac Suite                                                                                           Catering Facilities                                                                     Moot Court                                                      Mac Suite
                                                         Clean Room Suite                                                                                    Sports Hall
                                                         Mock Crime Scene Area                                                                               Catering Facilities            Digital Moffat Space                                            Photography
                                                                                                    STUDENT CENTRAL
                                                                                                                                                                                            Georgina Scott                                                  Studio
                                                         Forensic Imaging Suite
                                                                                                    Student Help Point                                                                      Sutherland Group                                                Exhibition Spaces
                                                         Microscopy Suite                                                                                    RGU: UNION
                                                                                                    Careers and Employability Centre                                                        Learning Centre                                                 Catering Facilities
                                                         Food Handling and Preparation Labs
                                                                                                    Study Support                                                                           Catering Facilities
                                                         Mac Suites
                                                                                                    Wider Access and Outreach
                                                         Catering Facilities
                                                                                                    Counselling Support and Wellbeing
                                                                                                    Disability and Dyslexia
                                                                                                    Advice and Support
                                                                                                    International Student Advice, Visa
                                                                                                    and Immigration Centre
                                                                                                    ResLife
 P O S T G R A D U A T E S T U D Y A T R G U • 24                                                                                                                                                                                              P O S T G R A D U A T E S T U D Y A T R G U • 25
An inspirational
                                                   learning environment
                                                   Designed to enhance your learning experience, our modern campus houses an extensive range of
                                                   cutting-edge teaching facilities and equipment including:
                                                   • TV studios
                                                   • Radio station
                                                   • DART training facility which simulates drilling on an oil platform
                                                   • Clinical Skills Centre - mock hospital wards
                                                   • Human performance laboratory
                                                   • Digital imaging X-ray suite
                                                   • Three-dimensional motion analysis system
                                                   • Bioanalytical tissue culture and microscopy facility
                                                   • Clean room suite
                                                   • Moot court
                                                   • Digital Moffat Space
                                                   • Green screen
                                                   • Modern Mac and IT labs
                                                   • World-class sporting facilities at RGU Sport with three gyms, 25m pool, sports hall and climbing wall
                                                   • Landmark library tower overlooking Aberdeen and the River Dee

P O S T G R A D U A T E S T U D Y A T R G U • 26                                                                                                             P O S T G R A D U A T E S T U D Y A T R G U • 27
Expanding
                                                   your possibilities
                                                   Lifelong learning and Continuing Professional Development

                                                   Whether you are an individual looking to            BENEFITS FOR INDIVIDUALS
                                                   further your career, or a manager responsible
                                                                                                       • By updating your skills, you will confidently
                                                   for the development and training of your staff,
                                                                                                         adapt to changes in your industry sector
                                                   Continuing Professional Development (CPD) is
                                                   fundamental to the development of any career.       • You can increase your earning potential
                                                                                                       • You will demonstrate a commitment to your
                                                   CONTINUING PROFESSIONAL                               profession and your career
                                                   DEVELOPMENT (CPD)
                                                                                                       BENEFITS FOR EMPLOYERS
                                                   Lifelong learning is considered to be an integral
                                                   part of personal development, and allows you        • CPD support from an employer can increase
                                                   to keep abreast of innovation within your field.      and boost staff morale
                                                                                                       • Improves recruitment and retention of highly
                                                   We provide a range of short course modules,           skilled staff
                                                   teaching and CPD programmes, delivered in           • Individuals will have the skills to react more
                                                   a variety of study modes. Find out what we            readily to changes in the sector
                                                   offer at:

                                                   www.rgu.ac.uk/profdev
                                                   ABSpostgrad@rgu.ac.uk

P O S T G R A D U A T E S T U D Y A T R G U • 28                                                                                                          P O S T G R A D U A T E S T U D Y A T R G U • 29
PROFESSIONAL STUDIES FRAMEWORK
                                                                              The Professional Studies Framework (PSF) enables
                                                                              students who have successfully undertaken
                                                                              modules and earned academic credit to use that
                                                                              credit to gain an academic award.

                                                                              For further information, please go to:
                                                                              www.rgu.ac.uk/psf

                                                                              TAILORED DEVELOPMENT FOR
                                                                              ORGANISATIONS
                                                                              Our dedicated professional development team
                                                                              can provide tailored CPD opportunities to meet
                                                                              the needs of organisations, including bespoke
                                                                              education and training delivered in the workplace.
                                                                              We offer consultations to help plan CPD activities,
                                                                              online and blended learning for your business.

                                                   POSTGRADUATES EARN MORE    If you are responsible for the development of
                                                                              your staff and would like to know more about this
                                                   Masters graduates earn     service, please visit:
                                                   more than undergraduates   www.rgu.ac.uk/business-services
                                                   over their careers.

P O S T G R A D U A T E S T U D Y A T R G U • 30                                                     P O S T G R A D U A T E S T U D Y A T R G U • 31
Finding your direction
                                                   Our Careers and Employability Centre

                                                   DEDICATED SPECIALISTS                               CAREER TOOLKIT                                      CAREERS FAIRS
                                                   We have a dedicated centre with a team of career    When you enrol as a student at RGU, you gain        We organise two large scale Careers Fairs per
                                                   consultants, offering a full range of services to   access to ‘My Career Toolkit’ an online resource    year, The RGU Careers Fair in October and the
                                                   assist individual career planning, job searching    with interactive employability topics to help you   North of Scotland Graduate Careers Fair
                                                   and employability needs.                            manage your career.                                 in Spring.

                                                   We can support you in recognising and               ON CAMPUS RECRUITMENT                               FOR MORE INFO
                                                   developing your transferable skills, both within
                                                                                                       Employers are keen to speak to our students         Our Careers Office is always happy to answer any
                                                   and outwith your studies to allow you to secure
                                                                                                       directly and to facilitate this we arrange on-      queries you may have:
                                                   your perfect opportunity.
                                                                                                       campus recruitment and applications skills          Call us on 01224 262110
                                                                                                       presentations where employers can raise the         email careers@rgu.ac.uk
                                                   The Careers and Employability Centre provides
                                                                                                       profile of their company and provide more           or visit www.rgu.ac.uk/careers
                                                   practical career planning advice and job search
                                                                                                       information on the opportunities that they
                                                   support to all students and recent graduates of
                                                                                                       have as well as the benefits of working for their
                                                   the University. We can assist with your advanced
                                                                                                       particular company.
                                                   level study and career options you
                                                   are considering.

                                                   Full in-depth career mentoring and careers
                                                   guidance sessions are available to current
                                                   students.

P O S T G R A D U A T E S T U D Y A T R G U • 32                                                                                                                               P O S T G R A D U A T E S T U D Y A T R G U • 33
Research Degrees
                                                                                                                                                            SCHOOL RESEARCH THEMES

                                                                                                                                                            Media discourse and representation

                                                   Robert Gordon University has a reputation for internationally excellent                                  Gender and media

                                                   and world leading research that is of direct benefit to society.                                         Media history
                                                   We have a vibrant community of around 30 full       specialist master classes across Scotland, and are
                                                                                                                                                            Postmodern cultural and
                                                   and part-time doctoral students who are studying    actively encourage to present their research at
                                                                                                                                                            media theory
                                                   for doctoral qualifications in: communications,     conferences globally.
                                                   media, marketing, tourism and information
                                                                                                                                                            Fan and celebrity culture
                                                   management.                                         We provide:
                                                                                                                                                            Media effects, audience reception and
                                                    Students’ research represents a continuum of       • A supervisory team to guide and direct study
                                                                                                                                                            participation, and moral panics
                                                   interests across our subject areas and we have      • Purpose-built research student facilities
                                                   particular strength in: political communication,    • Research degree coordinators to look after
                                                                                                                                                            Political communication
                                                   fan and celebrity culture, cultural heritage and      student needs
                                                                                                                                                            and information
                                                   information behaviour. As part of our wider         • Independent assessors to monitor and help
                                                   research development strategy, degree student         keep progress on track
                                                   numbers continue to grow, and we now offer                                                               Digital consumer behaviour
                                                   two doctoral degrees:                               We are committed the pursuit of excellence
                                                                                                       in research of relevance to social, cultural and     Consumer socialisation
                                                   ·   Doctor of Philosophy (PhD)                      economic development. This research has              and demographics
                                                   ·   Professional Doctorate of Information Science   been supported by grants from a wide range
     Research is primarily focused on the              (DInfSc)​                                       of sources including: ESRC, AHRC, EPSRC,             Fashion and retail
     use and impact of communication,                                                                  Heritage Lottery Fund, Horizon 2020, INTERREG,
                                                   As part of undertaking your Doctoral degree         CILIP, SLIC, JISC, SES, Resource, UNESCO, NHS        Cultural heritage
     media, information and knowledge.
                                                   with us, you will be expected to undertake a        Scotland, Scottish Government and the private
                                                   PGCert in Research Methods and will receive         sector and is published in peer-reviewed journals    Digital curation
     The Communication, Marketing                  training in qualitative and quantitative methods.   and top international conferences.
                                                   As a result of our continued membership of the                                                           Events and festival consumption
     and Media Department is active in
                                                   Scottish Graduate School of Social Sciences and     To find out more about our specific research
     research across communication,                                                                    studies and publications please look on our staff    Entrepreneurship in the creative industries
                                                   Scottish Graduate School of Arts and Humanities,
     marketing and media themes, which is          research students are entitled to access            pages. There you will also find more details on
     reflected in the design of our courses.                                                           the staff and research students who make up our      Transport, cultural identity and place
                                                                                                       vibrant research community.

P O S T G R A D U A T E S T U D Y A T R G U • 34   www.rgu.ac.uk/research/graduate-school                                                                                      P O S T G R A D U A T E S T U D Y A T R G U • 35
Courses
COMMUNICATION,                                       STRONG LINKS TO INDUSTRY
MARKETING AND MEDIA
                                                     We work closely with employers at every stage,
                                                                                                           CAREER OPTIONS IN
                                                     from course development and accreditation, to
                                                                                                           COMMUNICATION, MARKETING AND MEDIA
                                                     guest speakers and commercial collaborations
MSc Corporate Communication                          with industry. We are committed to successful         • Newspaper Journalist
and Public Affairs                                   working partnerships with partner agencies and
                                                     employers across different sectors throughout         • Commissioning Editor
                                                     the world. These partnerships ensure that all         • PR Officer
MSc Digital Marketing                                our courses are always timely and relevant.
                                                                                                           • Tourist Information Manager
MSc Fashion Management                               CAREER OPTIONS IN                                     • Hotel Manager
                                                     INFORMATION MANAGEMENT
                                                                                                           • Digital Marketing Officer
MSc International                                    Information managers have a key strategic role in     • Market Researcher
Marketing Management                                 organisations and handle all kinds of information
                                                     including scientific, technical, legal, commercial,   • Marketing Executive
                                                     financial and economic. They organise, manage         • Media Planner
MSc Journalism
                                                     and develop information products and systems.
                                                                                                           • Lobbyist
MSc International Tourism and                                                                              • Fashion Buyer
Hospitality Management                                                                                     • Fashion Merchandiser
                                                                                                           • Fashion PR / Marketer
                                                                                                           • Corporate Communications or Public
                                                                                                             Affairs Manager

  P O S T G R A D U A T E S T U D Y A T R G U • 36                                                                                                P O S T G R A D U A T E S T U D Y A T R G U • 37
MSc Corporate Communication
                                                                                                                                                            PLACEMENT                                             CAREER OPPORTUNITIES                                 BENEFITS TO YOU
                                                                                                                                                            You will undertake a four-week work placement         The rapidly expanding Corporate Communication        You will work alongside experienced staff in
                                                                                                                                                            within a Communication, Media, Marketing              industry provides excellent opportunities for        the areas of media policy, marketing, PR and
                                                                                                                                                            or other relevant environment. Previous               graduates who are equipped with a broad range        public affairs. The course attracts some students

and Public Affairs
                                                                                                                                                            students have elected to pursue roles within          of professional, digital and creative skills.        with considerable professional experience and
                                                                                                                                                            blue-chip corporations; global communications                                                              through team-working, students exchange ideas
                                                                                                                                                                                                                  The corporate and technical communication
                                                                                                                                                            consultancies; global broadcasting companies;                                                              around best practice, creating a stimulating
                                                                                                                                                                                                                  components of the course make up a highly
                                                                                                                                                            newspapers; leading arts and heritage                                                                      ‘shared learning’ environment.
                                                                                                                                                                                                                  distinctive and accredited qualification that
                                                                                                                                                            organisations; oil and gas industry; marketing
                                                                                                                                                                                                                  enhances career opportunities in both public and
PgCert/PgDip/MSc                                                                                                                                            agencies; public sector; charities; digital media;
                                                                                                                                                                                                                  private sectors in areas such as PR or marketing,
                                                                                                                                                                                                                                                                       ENTRY REQUIREMENTS
                                                                                                                                                            and TV and radio. Depending on the placement,
                                                                                                                                                                                                                  media and creative fields and other related areas.   This course is designed to meet the requirements
                                                                                                                                                            you will work on small individual or team projects.
                                                                                                                                                                                                                                                                       of Honours-level graduates and current
 PROGRAMME OVERVIEW                                                         ONLINE LEARNING STUDY MODE                                                      You will also be given the chance to observe
                                                                                                                                                                                                                                                                       practitioners who want to enhance their existing
                                                                                                                                                            the overall running of the organisation and to
 The MSc Corporate Communication and Public Affairs course                  The online study mode is taught through Campus Moodle, our Virtual                                                                                                                         levels of professional skills. Those who are new to
                                                                                                                                                            learn about different communication strategies
 provides the practical skills and relevant academic knowledge              Learning Environment. It offers the flexibility of where and when you study,                                                                                                               the subject, have a flair for language and strategic
                                                                                                                                                            or campaigns. Organisations expect students to
 required for a career within the Corporate Communication field.            and is designed to fit in around your work commitments. You will gain full                                                                                                                 thinking and are looking to follow a career within
                                                                                                                                                            be creative and arrive with energy, enthusiasm
 Corporate Communication is an essential function within contemporary       and open access to tutors and other class members. You will be taught and                                                                                                                  communications are also suited to this course.
                                                                                                                                                            and creative ‘new’ ideas. Students often produce
 business environments. With 24-hour media cycles, it is important          supported by experienced industry professionals who will recreate the same                                                                                                                 The programme will give you the relevant skills
                                                                                                                                                            work that they are then able to include in their
 that organisations manage media enquiries professionally. Factors          challenging interactive format of the on-campus courses for those studying at                                                                                                              and experience to find employment as dedicated
                                                                                                                                                            personal portfolio. For more information visit:
 such as reputation and the ability to communicate in an effective and      a distance.                                                                                                                                                                                in-house communication professionals or within
 timely way with all stakeholders are recognised as critical success                                                                                        www.rgu.ac.uk/absplacements                                                                                busy agencies or public affairs consultancies. All
 factors for growth and survival. This course has been developed in         WHAT YOU WILL STUDY                                                                                                                                                                        international students, for whom English is not
 direct response to employers’ needs through close consultation with                                                                                                                                                                                                   their first language, must provide evidence of
                                                                            •   Media Industries                                                                                                                                                                       linguistic ability, by gaining either IELTS 6.5 or its
 leading practitioners and professional bodies. The course is delivered
 through a mixture of lectures, coursework, workshops, simulation,          •   Public Relations: Theory and Practice                                                             STUDY OPTIONS                                   START DATE                           equivalent in Pearson PTE prior to receiving an
 guest lectures and a four-week work placement. We work closely with                                                                                                                                                                                                   unconditional offer of a place on the course.
                                                                            •   Strategic Digital Communications                                                    Full-time, 1 year (Sept) or 14 months (Jan)
 industry specialists to offer a programme of events and workshops and                                                                                                                                                       September or January
                                                                                                                                                                            Part-time or online, 3 years
 we invite practitioners to the university to share their experiences and   •   Broadcast Journalism
 best practice. For example, video conferences take place with Brussels-                                                                                                FEES AND FURTHER INFORMATION                       FOR MORE INFORMATION
                                                                            •   Political Communication and Public Affairs
 based public affairs practitioners. These events provide key networking                                                                                                         www.rgu.ac.uk/
 opportunities and you are encouraged to attend visits to local media       •   Fieldwork Placement                                                                                                                       communications@rgu.ac.uk
                                                                                                                                                                             corporatecommunication
 organisations and other local events organised through the Aberdeen
 Communications Group which take place through the year.                    •   Research Methods                                                                                                          ACCREDITATION
                                                                            •   Dissertation or Project

P O S T G R A D U A T E S T U D Y A T R G U • 38                                                                                                                                                                                                                                              P O S T G R A D U A T E S T U D Y A T R G U • 39
MSc Digital Marketing
PgCert/PgDip/MSc
                                                                                                                                                                       WHAT YOU WILL STUDY
                                                                                                                                                                       • Digital Production Tools And Techniques            Through engaging in a culture of self-directed
                                                                                                                                                                                                                            learning, a community dedicated to exploring
                                                                                                                                                                       • Digital Marketing Strategy                         the advances within this area and drawing on the
                                                                                                                                                                       • Digital Public Relations                           input from practitioners at the leading edge of
                                                                                                                                                                                                                            their industry, you will graduate with
                                                                                                                                                                       • Methods, Metrics and Analytics                     the skills relevant to today and the ethos and
PROGRAMME OVERVIEW                                                                  HOW YOU WILL LEARN
                                                                                                                                                                       Choose 1 from the following:                         motivation which will keep you abreast of the
The MSc Digital Marketing has been designed to equip you with the                   The course uses a combination of teaching methods and sources of expertise.                                                             changes and developments of tomorrow.
theoretical knowledge and practical skills that will allow you to design, deliver   Tutorials and blended-learning materials introduce digital marketing theories,     • Dissertation
and evaluate digital marketing strategy and campaigns.                              knowledge and skills which are further explored through a series of practice-                                                           WORKSHOPS
                                                                                                                                                                       • Digital Marketing Project
                                                                                    led workshops.
Digital marketing strategy and digital services are an essential, invaluable                                                                                                                                                If you are looking to top-up your skillset and
                                                                                                                                                                       The course aims to provide you with a learning       have an interest in specific aspects of the
and unavoidable part of any communication or marketing strategy. In                 All modules develop the theoretical alongside the practical and are assessed       experience that is vocationally focused,             course, but are unable to commit to the full
order to meet the needs of today’s consumers, audiences and markets, it is          in part through live projects in collaboration with related businesses, allowing   interactive and student-centred where you’ll have    programme of study, it is possible to enrol for
essential that organisations embrace and utilise digital marketing techniques,      you to develop your portfolio and build linkages and contacts within industry.     the opportunity to apply knowledge and skills to     individual workshops where you will be awarded
technologies and strategy. This MSc aims to equip graduates with the skills         Students have access to Campus Moodle, our Virtual Learning Environment,           real world business scenarios. We’ll introduce       a certificate of attendance. Please contact the
and digital marketing knowledge to do so.                                           giving you access from home to learning materials (including videos, e-books       you to both theory and practice and you’ll           course leader for more details.
                                                                                    and journals).                                                                     make use of a wide range of technologies and
The course is delivered with significant input from industry partners and
                                                                                                                                                                       techniques that are used in digital marketing. You
much of the work you will complete is based on live digital marketing
                                                                                                                                                                       will engage with the course through online and
projects, including website and SEO audits, content creation and marketing,
                                                                                                                                                                       on campus learning materials, lectures, tutorials
and digital PR. This approach ensures that the course content is relevant to
                                                                                                                                                                       and workshops.
the needs of industry whilst allowing you to develop a portfolio of real world
experience as you study.

P O S T G R A D U A T E S T U D Y A T R G U • 40                                                                                                                                                                                                                               P O S T G R A D U A T E S T U D Y A T R G U • 41
CAREER OPPORTUNITIES                                             ENTRY REQUIREMENTS
The digital economy has been recognised as a                     The course is open to applicants with an              All international students, for whom English is
key area of growth and strategic importance to                   undergraduate Honours degree in any discipline        not their first language, must provide evidence
the Scottish, wider UK and international economy                 and is suitable for people who are excited by         of linguistic ability, by gaining either IELTS
and professionals with digital marketing skills are              digital technology and the opportunities it           6.5 or its equivalent in Pearson PTE prior to
in high demand.                                                  provides. A background in marketing or digital        receiving an unconditional offer of a place on
                                                                 media is not required but a passion for these         the course.
Career paths include:
                                                                 areas and a willingness to engage with new
•      Digital Marketing Manager                                 technologies and techniques is essential.
•      Social Media Manager /
                                                                 Other qualifications and experience will be
       Community Manager
                                                                 considered with entry being subject to the
•      Search Manager / SEO Manager                              University’s judgement that the person has
                                                                 reasonable expectation of being able to fulfil
•      Digital Strategist                                        the requirements of the award. In certain
•      Online PR Manager                                         circumstances, students with ordinary degrees
                                                                 who have extensive appropriate work experience
•      Communications/Marketing Manager                          within the sector can be admitted to the course.
•      Digital Producer

                                                          STUDY OPTIONS                                   START DATE

                                                          Full-time, 1 year
                                                                                                          September
                                                          Part-time 3 years
                                                   FEES AND FURTHER INFORMATION                    FOR MORE INFORMATION

                                                   www.rgu.ac.uk/digitalmarketing          creativeandcultural_enquiries@rgu.ac.uk
                                                                                ACCREDITATION

P O S T G R A D U A T E S T U D Y A T R G U • 42                                                                                                                         P O S T G R A D U A T E S T U D Y A T R G U • 43
MSc Fashion Management
PgCert/PgDip/MSc
                                                                                                                                                                      HOW YOU WILL LEARN                                  WHAT YOU WILL STUDY
The fashion industry is a competitive environment, offering dynamic careers across a wide remit including forecasting and research; product design and                In full-time mode, you will learn through a         • Fashion Brand Strategy in the
development; buying, merchandising and distribution; marketing and branding; events management and PR; retailing in stores, catalogues and online. It                 combination of lectures, seminars and workshop        Business Environment​
requires managers in a range of these disciplines, who can react to change, think creatively and have a strong understanding of the consumer.                         sessions. These comprise of a mix of group
                                                                                                                                                                                                                          • Strategic Digital Communications
                                                                                                                                                                      study, discussion, simulation and presentations
                                                                                                                                                                      of findings by teams and individuals. You will      • Financial Merchandising for Fashion
PROGRAMME OVERVIEW                                                                                                                                                    work as an individual and also as part of a team
                                                                                                                                                                                                                          • Fashion Internationalisation and Distribution
The MSc Fashion Management course covers the creative, managerial and               The fashion industry requires a particular type of manager, someone with          on case studies, team activities, presentations
commercial aspects of the global fashion industry and enables graduates to          excellent business skills and a real passion for the product.                     and discussions.                                    • Fieldwork Placement
develop the skills and knowledge required to follow a rewarding business                                                                                                                                                  • Fashion Buying and Forecasting
career within the fashion industry.                                                 This course aims to equip graduates with a wide range of creative, industry,      A four week placement in a fashion-related
                                                                                    marketing and management skills together with detailed knowledge of the           company provides an opportunity to apply            • Research Methods
Fashion is a huge global industry which continues to develop at an                  fashion business.                                                                 knowledge and skills developed on the course in
                                                                                                                                                                      the workplace.                                      • Dissertation or Project
increasingly rapid pace. Creativity is intrinsic to this dynamic industry, as it
relies on new trends, new products and new desires to stimulate business.           The course is mainly project based, mimicking the working environment
                                                                                    within the industry. Projects are based on case study scenarios, simulating       Access to our virtual learning environment,
Fashion can be regarded as art, culture, celebrity, necessity and frivolity and     real-life practice and group interaction. You will gain from expertise of staff   Campus Moodle, is also provided giving you
is not only about clothes; accessories or cosmetics, even cars are subject to       in supporting disciplines including Communication, Media, Marketing and           access from home to learning materials (including
the vagaries of fashion.                                                            Management, resulting in a unique combination of creativity, business             videos, e-books and journals).
                                                                                    knowledge and skills.
New technologies and social media have turned the fashion business into a
truly international and competitive marketplace. It is increasingly important for
fashion brands to find ways to stand out, build lasting relationships with their
customer base and conduct their operations in a socially acceptable manner.

P O S T G R A D U A T E S T U D Y A T R G U • 44                                                                                                                                                                                                                            P O S T G R A D U A T E S T U D Y A T R G U • 45
ENTRY REQUIREMENTS                                          Like us on Facebook at
                                                            Search for ‘RGU Fashion Management’
Applicants will have an Honours degree
or equivalent. Your degree can be in most                   View images on Instagram
disciplines so long as you are passionate about             /fashionplace_rgu
fashion, keep up with current trends and have a             See our boards on Pinterest
keen desire to work in the fashion sector.                  /fashplace

All international students, for whom English is             Follow our fashion blog
not their first language, must provide evidence             www.thefashionplaceblog.com
of linguistic ability, by gaining either IELTS
6.5 or its equivalent in Pearson PTE prior to
receiving an unconditional offer of a place on
the course.

Please note: This course does not involve
garment design and construction, and does not
require a creative portfolio for entry.
                                                                                                  “The course has increased my skills in more
                                                                                                  ways than I could have imagined, including
                                                                                                  presentation skills, teamwork, market research,
                                                                                                  consumer behaviour, marketing, PR, research,
                                                                                                  management, visual merchandising, financial
                                                                                                  forecasting, time management and
                                                                                                  communication. Most of all, the course has
                                                                                                  increased my self confidence through achieving
                           STUDY OPTIONS                         START DATE                       greater understanding and knowledge of the
                   Full-time, 1 year (Sept)                                                       fashion business.”
                                                           September and January
                  Full-time, 14 months (Jan)
                                                                                                  Robyn Reid
            FEES AND FURTHER INFORMATION                  FOR MORE INFORMATION
                                                                                                  MSc Fashion Management
      www.rgu.ac.uk/mscfashionmanagement           creativeandcultural_enquiries@rgu.ac.uk

P O S T G R A D U A T E S T U D Y A T R G U • 46                                                                           P O S T G R A D U A T E S T U D Y A T R G U • 47
MSc International                                                                                                                                    BENEFITS TO YOU
                                                                                                                                                     Throughout this course you will develop self-
                                                                                                                                                     awareness and greater confidence, both in
                                                                                                                                                                                                           ENTRY REQUIREMENTS
                                                                                                                                                                                                           Applicants will require a good honours degree.
                                                                                                                                                                                                           Those who do not possess an honours degree but

Marketing Management
                                                                                                                                                     yourself and in the subject area. The course will     have a degree or degree equivalent qualification,
                                                                                                                                                     allow you to meet, learn and work with staff and      and appropriate work experience at a suitable
                                                                                                                                                     students from many different cultures providing       level within an organisation, will be considered.
                                                                                                                                                     you with a truly international learning experience.   Qualifications from an approved professional
                                                                                                                                                                                                           body will also be taken into account.
PgCert/PgDip/MSc                                                                                                                                     CAREER OPTIONS
                                                                                                                                                                                                           All international students, for whom English is
                                                                                                                                                     The focus is on improving your career prospects
                                                                                                                                                                                                           not their first language, must provide evidence
                                                                                                                                                     both nationally and internationally giving you
PROGRAMME OVERVIEW                                    WHAT YOU WILL STUDY                     HOW YOU WILL LEARN                                                                                           of linguistic ability, by gaining either IELTS 6.5 or
                                                                                                                                                     the skills to make an immediate and valuable
                                                                                                                                                                                                           its equivalent in Pearson PTE prior to receiving an
This course is designed to develop knowledge and      •   Marketing Strategy                  You will learn through a combination of lectures,      contribution to the organisation for which you will
                                                                                                                                                                                                           unconditional offer of a place on the course.
understanding of international marketing theory                                               seminars and workshop sessions. These comprise         be working.
                                                      •   Consumer Branding
and current business management practices.                                                    of a mix of group study, discussion, simulation and
                                                      •   Strategic Digital Communications    presentations of findings by teams and individuals.    The field of marketing offers a wide range of
The course involves the study and analysis of                                                 You will work as an individual and also as part of a   opportunities for graduates, who are properly
                                                      •   Global Marketing Management                                                                equipped with a broad range of managerial,
consumer attitudes to products and business and                                               team on case studies, team activities, presentations
looks at the behaviour of the customer in a rapidly   •   Business Marketing and Innovation   and discussions. A four week placement in a            professional and subject-specific knowledge and
changing world. It covers both domestic and                                                   marketing role provides an opportunity to apply        skills. Many of the students on the course are
                                                      •   Research Methods                                                                           from different parts of the world and return to
international marketing issues and develops a more                                            knowledge and skills developed on the course in
creative, flexible and customer-focussed approach.    •   Dissertation or Project             the workplace.                                         their own countries to work with international
                                                                                                                                                     companies there.
A postgraduate qualification in International                                                 Access to our virtual learning environment,                                                                                                                          “I would definitely recommend
Marketing Management will enhance your ability                                                Campus Moodle, is also provided giving you
                                                                                                                                                                          STUDY OPTIONS                                     START DATE                             this course, because the balance
to be more creative, flexible and disciplined in                                              access from home to learning materials (including
your approach to marketing. Additionally, this                                                videos, e-books and journals).                                 Full-time, 1 year (Sept) or 14 months (Jan)             September and January                         between digital marketing and
MSc International Marketing Management enjoys
                                                                                                                                                                 FEES AND FURTHER INFORMATION                       FOR MORE INFORMATION
                                                                                                                                                                                                                                                                   traditional marketing is really
dual award status with the Chartered Institute                                                                                                                                                                                                                     good!”
of Marketing and students who successfully                                                                                                                    www.rgu.ac.uk/internationalmarketing         creativeandcultural_enquiries@rgu.ac.uk
complete the course with us can, if they wish, go                                                                                                                                                                                                                  Gerald Zeltner
                                                                                                                                                                                                  ACCREDITATION
on to take two additional CIM modules and gain                                                                                                                                                                                                                     MSc International Marketing
the Institute’s PG Professional Diploma.                                                                                                                                                                                                                           Management student

The course is available to study full-time on
campus or by online distance learning.

P O S T G R A D U A T E S T U D Y A T R G U • 48                                                                                                                                                                                                                        P O S T G R A D U A T E S T U D Y A T R G U • 49
MSc Journalism
  PgCert/PgDip/MSc
                                                                                                                                                                  WHAT YOU WILL STUDY                            HOW YOU WILL LEARN
                                                                                                                                                                  • Media Industries                             Full-time Study

PROGRAMME OVERVIEW                                                                                                                                                • News Writing                                 In full-time mode, you will learn through a
                                                                                                                                                                                                                 combination of lectures, seminars and workshop
The MSc Journalism has been designed to develop both critical                    Previous placements have included BBC Sport, STV, Northsound, The Herald         • Media Law                                    sessions. These comprise of a mix of group
understanding of the profession and provide an overview of the practices         and The Scotsman. Employers are looking for students to have portfolios of                                                      study, discussion, simulation and presentations
                                                                                                                                                                  • Broadcast Journalism
and concepts of journalism.                                                      work which have been put together over the course of their studies. Any                                                         of findings by teams and individuals. You will
                                                                                 work completed on placement can be used in a personal portfolio. You will        • Research Methods                             work as an individual and also as part of a team
Digital technology is transforming the media landscape. This professional        get the opportunity to enhance your writing and research skills, learn from                                                     on case studies, team activities, presentations
                                                                                                                                                                  • Digital Journalism in Practice
multimedia course in Journalism will equip you with the skills, experience and   professionals, meet publication deadlines and get an overall feel for a career                                                  and discussions.
understanding to build a career in journalism which combines academic            in journalism.                                                                   • Political Communication and Public Affairs
discipline with practical training.                                                                                                                                                                              Access to our virtual learning environment,
                                                                                                                                                                  • Fieldwork Placement
                                                                                 Key skills in journalistic writing, communication and IT are developed along                                                    Campus Moodle, is also provided giving you
The course explores the role of radio, television, print and online platforms,   with the skills of reporting, feature writing, subbing, interviewing and         • Journalism Project or Dissertation           access from home to learning materials (including
developing skills and building experience. An understanding of the media         researching stories. The course also covers research and analytical skills and                                                  videos, e-books and journals).
and an insight into the legal and ethical issues facing the industry today is    includes the social, economic and political roles of contemporary media and
provided as part of the course.                                                  the role of the journalist in society.                                                                                          Teaching and Staff
                                                                                                                                                                                                                 On this course you will be taught by staff with
A placement opportunity is also available as part of this course. The                                                                                                                                            expertise in all areas of journalism, broadcasting
placement consists of 4 weeks practical experience in the operation of an                                                                                                                                        and communication. The course also has strong
appropriate organisation.                                                                                                                                                                                        links with the media – with guest speakers
                                                                                                                                                                                                                 from the industry; visits to local broadcasting
                                                                                                                                                                                                                 organisations and live client projects.

P O S T G R A D U A T E S T U D Y A T R G U • 50                                                                                                                                                                                                                      P O S T G R A D U A T E S T U D Y A T R G U • 51
BENEFITS TO YOU                                                  CAREER OPTIONS                                          ENTRY REQUIREMENTS
You will be exposed to the full range of media                   The expanding global communications industry            The course is ideal for students who possess an
platforms allowing you to decide which area is                   provides excellent career opportunities for             undergraduate honours degree in any discipline
most appropriate to your career. You’ll benefit                  those who are equipped with a broad range of            and plan a professional career in journalism.
from studying in a dynamic environment and                       professional, technological and creative skills.
gain from the expertise of staff and working                                                                             International students, for whom English is not
relationships within media.                                      Graduates from the course go straight into              their first language, must provide evidence of
                                                                 national and local broadcast news, national and         linguistic ability, at IELTS 6.5 or its equivalent.
We aim to prepare you to become an                               local newspapers, national magazines, and often
accomplished journalist who can make sense                       enjoy an accelerated rate of promotion in their
of fast-moving situations and report a story                     chosen profession.
accurately, with honesty and integrity.

                                                          STUDY OPTIONS                                     START DATE

                                                          Full-time, 1 year                                 September
                                                   FEES AND FURTHER INFORMATION                      FOR MORE INFORMATION

                                                     www.rgu.ac.uk/journalism               creativeandcultural_enquiries@rgu.ac.uk

                                                                                                                                                                               Ranked 1st in Scotland and 2nd
                                                                                                                                                                               in the UK for Journalism by the
                                                                                                                                                                               Guardian University Guide, 2017.

P O S T G R A D U A T E S T U D Y A T R G U • 52                                                                                                                                           P O S T G R A D U A T E S T U D Y A T R G U • 53
MSc International Tourism
and Hospitality Management
PgCert/PgDip/MSc                                                                                                                  HOW YOU WILL LEARN                                  BENEFITS TO YOU
                                                                                                                                  You learn through a combination of lectures,        This course has been created in response to
                                                                                                                                  seminars and workshop sessions. These comprise      the existing and forthcoming needs of the
                                                                                                                                  of a mix of group study, discussion, simulation     tourism and hospitality industry both nationally
                                                                                                                                  and presentations of findings by teams and          and internationally. The forecasted shifts in
PROGRAMME OVERVIEW                                                              WHAT YOU WILL STUDY                               individuals. You will work as an individual and     consumer values, political forces, environmental
                                                                                                                                  also as part of a team on case studies, team        changes and the growth of information and
Our MSc International Tourism and Hospitality Management degree                 • Strategic Management in Tourism & Hospitality   activities, presentations and discussions.          communication technology, will in turn require
develops relevant industry skills and knowledge.                                                                                  A four week placement in a tourism and              qualified and experienced managers to lead this
                                                                                • Leisure Tourism: Theory & Application
                                                                                                                                  hospitality related company provides an             development
The focus is to actively encourage students to apply management principles      • Strategic Digital Communications                opportunity to apply knowledge and skills
and concepts in the context of contemporary national and international                                                            developed on the course in the workplace.           The course is recognised by the Institute of
                                                                                • Hotel Operations Management
tourism and hospitality management.                                                                                                                                                   Hospitality (formerly the Hotel and Catering
                                                                                • Global Marketing Management                     Access to our virtual learning environment,         International Management Association - HCIMA).
The degree has been developed with guidance from both the Tourism                                                                 Campus Moodle, is also provided giving you
                                                                                • Fieldwork Placement
Management Institute (TMI) and the Institute of Hospitality along with input                                                      access from home to learning materials (including   It has also achieved recognition under the
from local industries. A key feature of the course is interface with industry   • Research Methods                                videos, e-books and journals).                      Tourism Management Institute (TMI) Scheme for
and the wider external community which have included the following recent                                                                                                             Courses in Higher Education.
activities:                                                                     • Dissertation or Project

• Politics and tourism session with a member of the Scottish parliament
• Behind-the-scenes tour to the Aberdeen Exhibition and Conference
  Centre
• Tour of the VisitScotland head offices in Edinburgh

P O S T G R A D U A T E S T U D Y A T R G U • 54                                                                                                                                                                                         P O S T G R A D U A T E S T U D Y A T R G U • 55
CAREER OPTIONS                                      ENTRY REQUIREMENTS
According to the World Travel and Tourism           Applicants normally hold a 2:2 undergraduate          “It’s been fun sharing experiences with
Council (WTTC), the worldwide expenditure           Honours degree or its equivalent in any subject       the other students who’ve come from
on hospitality and tourism continues to increase    area. Applicants with a lower degree classification
and by 2021 “1 in 10 workers on the planet will     and / or relevant work experience will be
                                                                                                          other areas of the tourism industry.
be employed as a result of Travel & Tourism”        considered on a case by case basis.                   It’s been interesting learn alongside
according to the WTTC President and CEO,                                                                  students on the more general business
David Scowsill. Growth such as this creates many    International students who do not meet our            modules such as finance, operations
opportunities for those equipped with the skills    direct entry requirements for this course can gain
required in this global industry and graduates      additional entry points through our International     management, human resources and
from this course have gone on to careers in areas   College at Robert Gordon University.                  international business.”
such as:
                                                    Applicants whose first language is not English        Cathy Guthrie
• National or International contract catering or                                                          MSc International Tourism
                                                    should have an IELTS of 6.5 overall, with no
  facilities management                                                                                   and Hospitality Management
                                                    component lower than 5.5, or an equivalent. We
• Public sector tourism management, eg.             accept a variety of in-country and secure English
  National Tourist Boards, Regional Tourist         language tests, find out more:
  Boards, public sector visitor attractions         www.rgu.ac.uk/english
• Private sector tourism management, eg.
  visitor attractions and leisure organisations
• Tourism consultancy                                                    STUDY OPTIONS                                  START DATE
• Hotel and hospitality consultancy                       Full-time, 45 weeks (Sept) or 14 months (Jan)
                                                                                                                   September or January
• Tourism research and lecturing                                         Part-time, 3 years
                                                                FEES AND FURTHER INFORMATION                      FOR MORE INFORMATION
• Any customer-focused organisation – given
  the transferable skills and business “toolkit”              www.rgu.ac.uk/tourismandhospitality           www.rgu.ac.uk/tourismandhospitality
  taught on the course
                                                                                                  ACCREDITATION
• National and International hotel companies

P O S T G R A D U A T E S T U D Y A T R G U • 56                                                                                                    P O S T G R A D U A T E S T U D Y A T R G U • 57
Further information
                                                   Quick links
                                                   POSTGRADUATE COURSES          INTERNATIONAL STUDENTS
                                                   www.rgu.ac.uk/explorepg       www.rgu.ac.uk/international

                                                   ONLINE STUDY AND COURSES      APPLY ONLINE
                                                   www.rgu.ac.uk/better-online   www.rgu.ac.uk/applyonline

                                                   POSTGRADUATE EVENTS           ABOUT YOUR APPLICATION
                                                   www.rgu.ac.uk/openevening     www.rgu.ac.uk/admissions

                                                   FEES AND FUNDING              ACCOMMODATION
                                                   www.rgu.ac.uk/pgfees          www.rgu.ac.uk/accommodation

                                                   SCHOLARSHIPS                  SUPPORT DURING YOUR STUDIES
                                                   www.rgu.ac.uk/scholarships    www.rgu.ac.uk/studentservices

P O S T G R A D U A T E S T U D Y A T R G U • 58                                                                 P O S T G R A D U A T E S T U D Y A T R G U • 59
How to apply
                                                   APPLY ONLINE                                           ENTRY REQUIREMENTS                                  INTERNATIONAL STUDENTS
                                                   The quickest and most efficient method of              Most postgraduate courses from RGU                  You can apply directly via our online application
                                                   applying for any postgraduate course at Robert         are suitable for those who possess a UK             service or via one of our approved agents
                                                   Gordon University is to apply online at                undergraduate Honours degree or an                  worldwide. Our local representatives will be
                                                   www.rgu.ac.uk/applyonline                              international undergraduate degree which is         able to advise you on our range of courses and
                                                                                                          comparable to a UK honours degree. Other            assist you with your visa application.
                                                   There is no application fee to pay to apply.           qualifications and appropriate experience may
                                                                                                          be considered with entry and is subject to the      All international students looking to travel to and
                                                   BEFORE YOU BEGIN YOUR APPLICATION                      University’s judgement.                             study within the UK are required to have a tier
                                                                                                                                                              4 visa. In order to study at RGU you must hold a
                                                   ‘Apply Online’ is quick and easy to use, allowing      Applicants whose first language is not English      Tier 4 visa under our sponsor licence.
                                                   you to complete pages in any order, and you            should refer to our website for information.
                                                   may save your progress and come back to the            www.rgu.ac.uk/english-requirements                  For information relating to visits, visa
                                                   form as many times as you like.
                                                                                                                                                              requirements, funding or for a full list of our
                                                                                                          Certain courses may have additional conditions      country representatives, visit
                                                   Supporting documents (certificates, academic           for entry. Please ensure you check the individual   www.rgu.ac.uk/international
                                                   transcripts, references and CV) are required to be     course information pages for full details of what
                                                   uploaded at the time of application so please ensure   is required.                                        DOCTORAL RESEARCH
                                                   you have these available.
                                                                                                                                                              If you are interested in undertaking a research
                                                   Download full instructions on making an                                                                    degree and would like to apply to become a
                                                   application: www.rgu.ac.uk/applyonline                                                                     research student, please visit:

                                                   CONTACT US ABOUT YOUR APPLICATION                                                                          www.rgu.ac.uk/postgraduate-research
                                                                                                                                                              researchdegrees@rgu.ac.uk
                                                   Our Postgraduate Admissions Office are happy
                                                   to answer any queries you may have relating to                                                             Tel: 01224 262155
                                                   your application.

                                                   PgOffice@rgu.ac.uk
                                                   Tel: 01224 262209
P O S T G R A D U A T E S T U D Y A T R G U • 60                                                                                                                                     P O S T G R A D U A T E S T U D Y A T R G U • 61
Fees, funding
                                                                                                                                                        SCHOLARSHIPS                                          COURSE-SPECIFIC SCHOLARSHIPS
                                                                                                                                                                                                              AND FUNDING
                                                                                                                                                        RGU SPORT scholarship
                                                                                                                                                                                                              We have only listed a small portion of
                                                                                                                                                        There are a number of sports scholarships offered     scholarships and funding options on this page.
                                                                                                                                                        to promising sports men and women to support

and scholarships                                                                                                                                        them in developing their talents and succeeding
                                                                                                                                                        in their chosen sporting field whilst undertaking
                                                                                                                                                        academic study. Scholarships are offered on an
                                                                                                                                                        annual basis to athletes who are at, or close to,
                                                                                                                                                                                                              We have a much wider list of course-specific
                                                                                                                                                                                                              scholarships and funding on our website. These
                                                                                                                                                                                                              include Common Date Access, CNR International
                                                                                                                                                                                                              and Opito scholarships. As this information is
                                                                                                                                                        national standard in their given sport. Financial     regularly reviewed and updated, we recommend
FUNDING                                                                                                                                                 assistance is awarded to support travel, training,    you check individual course pages on our site to
Postgraduate students will normally make their      Students enter into an agreement based on the     These places will be allocated on a first-come    equipment and competition expenses accrued            access and check this information.
own arrangements for payment of fees. All fees      terms and conditions of the Income Contingent     first-served basis to suitable candidates.        during the academic year.
are listed on individual course pages on our        Repayment Loan. Repayment is directly linked to                                                     www.rgu.ac.uk/scholarships                            The scholarships that are available will depend on
website.                                            income, through the income tax system, ensuring   To find out more, contact pgoffice@rgu.ac.uk                                                            your course. To access the full list available, visit
                                                    that monthly repayments are affordable.                                                             Scotland’s Saltire scholarships                       the course of interest on our website.
Postgraduate Tuition Fee Loan (PTFL)                                                                  Payment options                                   The British Council and Scottish Government run
Support for postgraduate funding is provided        EU students are also eligible to apply to SAAS    There are payment installment options             Scotland’s Saltire Scholarships scheme. There         Contact us about your postgraduate fee
through a Postgraduate Tuition Fee Loan (PTFL),     for a tuition fee loan. They will need to get     available, but how and when you pay is            are a total of 200 awards made under this scheme      payment options and funding opportunities.
formerly PSAS, the Postgraduate Students            a UK National Insurance number to become          determined by factors such as where you live      open to students from Canada, China, India and
Allowance Scheme. It is run by the Student          eligible. Further information can be found at     as well as your chosen mode of study (fulltime,   USA who are pursuing a taught one year Masters        Student Finance
Awards Agency for Scotland (SAAS).The               www.rgu.ac.uk/pgfees                              part-time or online).                             degree at a Scottish university. Those who are        +44 (0)1224 262664
maximum tuition fee loan levels for 2017/18 are                                                                                                         successful will be offered a scholarship totalling    studentfinance@rgu.ac.uk
£5,500 for full-time courses and £5,500 for part    The application form is available to download     20% Alumni Loyalty Discount                       £2,000. Students who hold a conditional or an         Further information on other sources
time courses. You will only be able to secure the   from SAAS website. You should monitor the                                                           unconditional offer from a Scottish institution can   of funding is available at:
                                                                                                      We offer our alumni a 20% loyalty discount
maximum fee chargeable for your course up to        SAAS website for updates.                                                                           apply.                                                www.postgraduate-funding.com/
                                                                                                      on the University’s postgraduate course
these values.                                       www.saas.gov.uk                                                                                                                                           gateway
                                                                                                      fees. The discount applies to both home and
                                                                                                                                                        Find out about other sources of funding for
                                                                                                      overseas alumni (holders of undergraduate
Eligible (Scottish domiciled and EU) full-time      SFC Funded Places                                                                                   international students from the British Council’s     Non-payment of fees
                                                                                                      degrees from Robert Gordon University)
or part-time students who have accepted a           Postgraduate students from Scotland and other                                                       database www.britishcouncil.org                       The University’s current sanction for non-
                                                                                                      who commence postgraduate study at the
postgraduate place on an eligible course can        countries in the EU (with the exception of                                                                                                                payment of tuition fees is to withhold the
                                                                                                      University. It can only be applied to tuition
apply directly to the SAAS for a loan to cover      England, Northern Ireland and Wales) can apply                                                                                                            conferment of awards to students who are in debt
                                                                                                      fees and cannot be used to cover any other
up to £5,500 towards their tuition fees.            for funding assistance via the Scottish Funding                                                                                                           to the University.
                                                                                                      programme-related expenses (e.g. residential
                                                    Council (SFC).                                    costs, materials or membership fees).

                                                                                                      For further information visit
                                                                                                      www.rgu.ac.uk/discount
P O S T G R A D U A T E S T U D Y A T R G U • 62                                                                                                                                                                                                                      P O S T G R A D U A T E S T U D Y A T R G U • 63
You can also read