COMMERCIAL BROCHURE HEART OF MIDLOTHIAN FOOTBALL CLUB | SEASON 20.21
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COMMERCIAL BROCHURE HEART OF MIDLOTHIAN FOOTBALL CLUB | SEASON 20.21
WELCOME TO THE 2020/21 SEASON
AT TYNECASTLE PARK
SEASON 2020/21 IS UNDERWAY AT TYNECASTLE PARK. FOLLOWING A STRONG
START TO THE SEASON, HEARTS WILL COMPETE IN THE 2020 SCOTTISH CUP
FINAL AND ROBBIE’S TEAM SEEK A LEAGUE TITLE AND A RETURN TO THE
SCOTTISH PREMIERSHIP IN THE YEAR AHEAD.
Lockdown and restrictions may have impacted supporters coming to games, but the
Club has designed some innovative advertising and sponsorship products that are
boosting our partners’ brands and helping them to get their business back on track.
All home games are broadcast either on television or through our own enhanced Hearts
TV service. With the League opener versus Dundee achieving record highs and our own
broadcasts for Hearts TV viewers reaching around 25,000 supporters, we continue to
boast an impressive reach.
Supporter loyalty is at an all-time high. Once again Hearts is ranked top of all Scottish
clubs for supporter engagement (source: insider.co.uk). Our numbers on social media
have rocketed too with our following doubling to over 200K in the past three years.
We will work with you to galvanise this passionate support by letting them hear about your
business across a range of media. From more traditional static and LED advertising to
live match streams and harnessing the incredible reach of our social media presence,
there are a variety of ways to make sure people know who you are and what you offer.
Talk to our team about the best option for your business.
WE THANK YOU FOR YOUR CONTINUED SUPPORT.
Ann Budge Executive Chairman
Andrew McKinlay Chief Executive
02
CONTENTS
OUR REACH...........................................................................04
IN STADIUM ADVERTISING..................................................06
HEARTS TV............................................................................08
ADVERTS
SOCIAL MEDIA OPPORTUNITIES.......................................12
HIGHLIGHTS
MOMENT OF THE MONTH
VIRTUAL MATCH SPONSORSHIP........................................18
VIRTUAL MATCH BALL SPONSORSHIP
VIRTUAL CAPTAINS’ TABLE SPONSORSHIP
VIRTUAL ‘SAFE HANDS’ SPONSORSHIP
TESTIMONIALS.....................................................................20
HMFC COMMERCIAL OPPORTUNITIES 20.21
OUR REACH
IN ADDITION TO OUR 11,500+ SEASON TICKET HOLDERS FOR THE 2020/21
SEASON, THE CLUB HAS BUILT UP AN ENGAGED SOCIAL MEDIA BASE IN
EXCESS OF 200,000 FOLLOWERS.
Our content is carefully tailored to our audience, combining still images, video and
audio to give supporters an insight into life at the club beyond the 90 minutes on a
Saturday. On average, our videos are viewed over 1 million times every month. Our
engaged followers interact with and share our content, resulting in a broad reach
across the UK and beyond – with our posts enjoying an average of 8 million views
per month.
Our bespoke content, found across Twitter, Facebook, Instagram, YouTube and
LinkedIn, regularly incorporates sponsor logos, messages and links, allowing our
partners to reap the benefits of our reach on social media and gain exposure to a
large, highly engaged audience.
OUR AUDIENCE
The majority of our followers are based in Edinburgh and across Scotland’s central
belt, however, our reach is global – with a particularly strong follower base in North
America.
Main age group:
18-34
04
GROW WITH US
Our audience continues Sept 2019: 32,100
to grow significantly year Sept 2020: 41,100
on year. YOY Growth: 28%
OUR NUMBERS
1 MILLION 8 MILLION TOP 3
Average video views Average monthly number of The number of interactions
every month times our content is seen by on our Instagram account
users on our social channels is behind only Celtic and
Rangers in Scotland.
100,000 1ST PLACE 500,000
Average number of times Our dedicated GIF page on giphy. Average number of
our followers click on a com has 485 million views, the monthly interactions (likes,
link in our social posts per largest in Scotland - ahead of both comments, shares)
month Celtic (312m) and Rangers (171m).
Our GIFs can be used by anyone on
platforms such as Instagram, hence
their popularity - and they can
incorporate sponsor logos! 05
ADVERTISING
ADVERTISING WITH HEARTS IS MORE THAN
JUST PUTTING UP AN ADVERTISING BOARD. Special Deals available for the second
IT IS ABOUT ENTERING INTO A PARTNERSHIP half of the season. Contact our
THAT WILL SEE OUR BUSINESS PROMOTE Commercial team - Sales@homplc.co.uk
YOUR BUSINESS.
With a reputation for over-delivering, Hearts’ experienced
commercial team will work with you to deliver real value
“I have found our partnership with Hearts to
and attention to detail in promoting your brand.
be a huge boost to Braehill Developments,
generating enquiries and awareness of the
We offer a range of advertising options including state of
building services we offer.
the art LED boards, delivering powerful, up to the minute
campaign messages and large-scale seating area
This season, our in-stadium advertising
advertising (while we are playing behind closed doors).
has ensured maximum exposure for our
company during these exceptional times”
We have many ways to make sure your brand is at the
heart of the action and this season, we are offering fairly
Braehill Developments
priced options.
0607
HEARTS TV PACKAGES 08
PACKAGES OVERVIEW
With approximately 25,000 engaged fans tuning in to our
Hearts TV broadcasts on a matchday, advertising your
business to this captive audience, combined with the power
of our social media presence, offers direct engagement
opportunities with the country’s most engaged supporters.
“Aligning the ASC Scaffolding brand with Hearts has been
greatly beneficial to our business over the years.
We have a presence within Tynecastle Park and more
recently we have moved onto the club’s highly engaged social
media and Hearts TV offerings. This has driven further growth
in enquiries for our scaffolding services.
Hearts offer a varied platform to businesses and we are
delighted to have such a positive partnership with the club”
ASC Scaffolding
09ADVERTS
THIS SEASON, HEARTS ARE INTRODUCING AN ENHANCED CLUB TV OFFERING.
WITH OVER 11,500 SEASON TICKET HOLDERS TUNING IN WITH FRIENDS AND FAMILY
AND THOUSANDS OF HOME AND AWAY SUPPORTERS WATCHING ON
PAY-PER-VIEW, NUMBERS ARE EXCEEDING THE USUAL STADIUM CAPACITY.
We are offering prime time advertising slots on Hearts TV so you can share your messages with
supporters pre-match, at half-time and full-time. Please note all prices within this brochure are
exclusive of but subject to VAT.
OPTIONS:
1x 30 second advert shown 2 times during a live match programme, you provide the advert
1x 30 second advert shown 2 times during a live match programme, with the advert produced
by Hearts’ Media team
Half Season Special – 2x 30 second match bundle at all remaining games, with free
advert production
PRE-RECORDED FEATURES
MAKE SURE YOUR BRAND IS PART OF THE MATCH DAY EXPERIENCE BY SPONSORING
MATCH CONTENT CREATED FOR HEARTS TV AND SHARED ACROSS ALL SOCIAL
MEDIA PLATFORMS.
Player, Legend and Ambassador Interview features will feature in match day programming
and remain on the Hearts TV platform for the season. Recent player interviews have reached
over 75,000 views across our channels.
OPTIONS:
1 match feature
Half Season Special
1011
12
SOCIAL MEDIA
HEARTS BOASTS AN EXTENSIVE SOCIAL MEDIA FOLLOWING, WITH
SOME OF THE BEST PERFORMING PLATFORMS IN SCOTTISH FOOTBALL.
WITH A DEDICATED IN-HOUSE TEAM, OUR SOCIAL MEDIA OFFERINGS
BRING BRANDS TO HUNDREDS OF THOUSANDS OF ENGAGED EYES
Many of our existing social media packages are now sold out. We have added
additional packages which are available for the remainder of the season.
13HIGHLIGHTS PACKAGE
THE HEARTS TV HIGHLIGHTS PACKAGE IS ONE OF THE MOST VIEWED ASSETS
ACROSS OUR PLATFORMS.
The package includes branding on all highlight videos produced, including the full
match replay and goal clips for home and away matches.
OPTIONS:
1 Match Highlights Package
Half Season Special (plus cup games)
14MOMENT OF THE MONTH
WE ARE BRINGING ALL THE BEST MOMENTS OF A MONTH’S ACTION TOGETHER
AND INVITING FANS TO VOTE ON THEIR ‘MOMENT OF THE MONTH’
It could be the best goal, save, celebration or any other memorable moment.
We are sharing the individual moments across social media and Hearts TV with fans
voting for their favourite, offering a unique chance to engage with our passionate
fanbase.
OPTION:
Half Season Special (plus cup games)
15MULTIMEDIA SPECIAL OFFER
HEARTS TV ADVERT AT 3 GAMES
Reach around 25,000 viewers at each game. The supporters tuning in to Hearts TV
truly are a captive audience and advertising directly to them offers you the perfect
chance to boost your brand. Your advert will be seen by our huge audience twice
during the live match broadcast, ensuring you total recognition by our supporters over
the course of the next three home games.
PITCH-SIDE LED BOARDS AT 3 GAMES
Our state-of-the-art LED Digital boards offer you the chance to bring your brand to life
by the side of the pitch, which could put your brand alongside some truly memorable
moments this season. Your ad will be shown twice during game time.
3 SOCIAL MEDIA POSTS
We will include your company logo and social media handles in 3 pieces of our
social media content, ensuring your brand is recognised alongside some memorable
moments. The 3 sponsored posts could include goal videos, match highlights or our
very well-received ‘On This Day’ content. These posts receive incredible engagement
from our passionate following of over 200,000 fans. We will leverage our extensive
online fanbase to increase awareness and recognition of your brand
amongst our support.
16HALF-SEASON OFFER
HEARTS TV ADVERT AT REMAINING HOME GAMES
Reach around 25,000 viewers at each game. The supporters tuning in to Hearts TV
truly are a captive audience and advertising directly to them offers you the perfect
chance to boost your brand. Your advert will be seen by our huge audience twice
during the live match broadcast, ensuring you total recognition by our supporters over
the course of the remaining home games.
PITCH-SIDE LED BOARDS AT REMAINING HOME GAMES
Our state-of-the-art LED Digital boards offer you the chance to bring your brand to life
by the side of the pitch, which could put your brand alongside some truly memorable
moments this season. Your ad will be shown twice during game time.
6 SOCIAL MEDIA POSTS
We will include your company logo and social media handles in up to six pieces of our
social media content, ensuring your brand is recognised alongside some memorable
moments. The six sponsored posts could include goal videos, match highlights or our
very well-received ‘On This Day’ content. These posts receive incredible engagement
from our passionate following of over 200,000 fans. We will leverage our extensive
online fanbase to increase awareness and recognition of your brand
amongst our support.
17VIRTUAL MATCH SPONSORSHIP
VIRTUAL MATCH SPONSORSHIP PACKAGES PUT YOU AND YOUR “VIRTUAL”
GUESTS RIGHT AT THE HEART OF MATCH DAY ACTION WHEREVER YOU OR
THEY ARE.
This season, we are offering your business the chance to be at the heart of the action
for our games which are distributed across the world via Hearts TV. Your business
will benefit from social media exposure, global viewership, unique interactions with
our first team players and much more as we put you at the front and centre of the
matchday experience.
1819
VIRTUAL MATCH SPONSOR
Sponsor’s Man of the Match – your chance to pick the man of the match with
your viewing party
Framed signed Hearts home and away shirts
Special supporters’ pack to enhance your match day viewing
Credit from Hearts TV Commentator recognising your sponsorship
Recognition in the virtual matchday magazine
Matchday social media post mentioning Match Sponsor
Zoom/FaceTime call with Man of the Match
Zoom/FaceTime call with Manager, Robbie Neilson
Zoom/FaceTime call with Hearts’ Principal Ambassador, Gary Locke
1x 30 second advert shown 2 times during a live match programme, with the advert produced
by Hearts’ Media team
1 minute of LED Advertising at sponsored game
10 x Hearts TV passes for the game for you and your guests.
VIRTUAL CAPTAIN’S TABLE SPONSOR
1x Hearts top, signed by the Captain
Special supporters’ pack to enhance your match day viewing
Zoom/FaceTime call with the Captain
Recognition in virtual matchday magazine
Credit from commentator recognising your sponsorship
1x 30 second advert shown 2 times during a live match programme, with the advert
produced by Hearts’ Media team
6x Hearts TV passes for the game
Social Media post mentioning Captain’s Table sponsor
20VIRTUAL MATCH BALL SPONSOR
Signed Match Ball in presentation case
Special supporters’ pack to enhance your match day viewing
Zoom/FaceTime call with Hearts’ Principal Ambassador, Gary Locke
Social media post mentioning Match Ball sponsor
Credit from commentator recognising your sponsorship
1x 30 second advert shown 2 times during a live match programme, with the advert
produced by Hearts’ Media team
6x Hearts TV passes for the game
VIRTUAL ‘SAFE HANDS’ SPONSOR
1x Hearts top, signed by Craig Gordon
Special supporters’ pack to enhance your match day viewing
Zoom/FaceTime call with the Goalkeeper
Recognition in virtual matchday magazine
Credit from commentator recognising your sponsorship
1x 30 second advert shown 2 times during a live match programme, with the advert
produced by Hearts’ Media team
6x Hearts TV passes for the game
Social Media post mentioning Safe Hands sponsor
*Should lockdown measures ease you will be given an option to take a table of 10 as our VIP guests at the
Big Matchday Experience. You will enjoy a first-class menu of fine food and drink, a short stadium tour and a
champagne reception for your party for an additional £1,000.
**Should lockdown measures ease you will be given an option to take a table of 6 as our guests at the Big
Matchday Experience. You will enjoy a first-class menu of fine food and drink and top entertainment throughout 21
for an additional £600.TESTIMONIALS
“Aligning the ASC Scaffolding brand with Hearts has been greatly beneficial to our
business over the years.
We have a presence within Tynecastle Park and more recently we have moved onto
the club’s highly engaged social media and Hearts TV offerings. This has driven
further growth in enquiries for our scaffolding services.
Hearts offer a varied platform to businesses and we are delighted to have such a
positive partnership with the club.”
ASC Scaffolding
“Our partnership with Hearts has enabled us to reach a highly engaged fanbase in
Scotland. Through social media, Hearts TV advertising and pitch-side adverts on the
LED boards at Tynecastle Park, we are already seeing positive momentum and look
forward to building further on this into the new year.”
Carabao Energy Drink
22“I have found our partnership with Hearts to be a huge boost to Braehill
Developments, generating enquiries and awareness of the building services we offer.
This season, our in-stadium advertising has ensured maximum exposure for our
company during these exceptional times.”
Braehill Developments
“Heart of Midlothian’s Virtual Matchday Sponsorship has been greatly beneficial to my
brand as well as bringing my family and clients together.
At our last sponsorship, members of my family residing in New York and Australia
were able to watch a Hearts game with me as part of a group for the first time in years.
My guests enjoyed getting behind-the-scenes access on a matchday with the
opportunity to speak with Hearts ambassadors and guests directly.
Virtual Matchday Sponsorships are a really innovative way to enjoy a Hearts game in
style during these changed days.”
J Jordan Steel Fabricators LtdCONTACT US
If you are interested in becoming a Commercial Partner please email
sales@homplc.co.uk and one of our team will be in touch to discuss your
requirements and find the perfect package for your business
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