Clariant unveils BeautyCraft Boosters for personalizing personal care

MEDIA RELEASE

Clariant unveils BeautyCraft
Boosters for personalizing
personal care

− Transform beauty products in your hand simply & easily
− Skincare and Cleansing collections for the ultimate tailoring: one minute a face cleanser,
  the next an anti-frizz hair shampoo
− Featuring innovative, effective, and mild formulations to support beauty claims

CHARLOTTE, MARCH 17, 2022

Join the personalization trend! Clariant gives beauty brands a flying start into delighting consumers
with individually customizable and high-efficacy products, with its new BeautyCraft Boosters
Skincare and Cleansing collections.

BeautyCraft Boosters provide inspiration and ready-to-use formulations for delivering a
transformational Personal Care experience all about end-user and regimen versatility. Each
collection features a base formula and multiple booster variants to enhance or change the
functionality of the base, answering the recognized consumer craving for a greater sense of
control.

“Not every day is the same when it comes to a person’s skin or hair care needs. Our BeautyCraft
Booster collections let brands put the consumer in the driving seat of their personal care regimen,
giving the individual hands-on control over what’s important at a particular time. Simply by adding
a few drops of a specific booster to a base moisturizer or cleanser that product will transform into a
much-needed exfoliating scrub, a mattifying lotion, or even an anti-frizz rinse-off hair shampoo. So
simple yet so effective, the possibilities for personalization are endless,” says Tori Dunn,
Applications Chemist at Clariant and the formulator behind these boosters.

Clariant’s new concept embraces a wide variety of current beauty consumer needs, from
delivering a WOW factor, transformational experience to offering the assurance of mild
formulations, natural origin content, compatibility with environmental labels, and all-important data-
backed efficacy. Novel texture and color changes also heighten appeal as well as add the
practicality of feeling or seeing the product transformation in action.

The base formulas and boosters comprise a variety of mild functional ingredients and actives.
These range from mild sugar surfactants like GlucoTain® Sense and GlucoTain Care (excellent
sensory additives), to actives like BioDTox®, which offer strong antioxidant protection from
pollutants. Backing these formulations, Clariant has substantiated a number of claims through
testing such as skin moisturization, sting test, and frizz evaluation. These results can aid brands in
delivering products that are backed by credibly, proven claims.

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Discover the BeautyCraft Collections in a nutshell:

     •        The Cleansing Collection: Transform this every-day “not your basic cleanser” into a fun
              marshmallow-like detoxifying wash, a gentle facial scrub, a potent anti-frizz hair shampoo,
              or a perfectly pH balanced gel to oil intimate cleanser.
     •        The Skincare Collection: Transform a daily hydrating gel serum into a skin energizing
              morning moisturizer, a mattifying face lotion, an illuminating primer base, or a pollution
              protecting face and neck milk.

To hear from the experts directly, join Clariant’s North America Personal Care team for an
inspirational webinar: BeautyCraft Boosters – A Customized Personal Care Experience. The
webinar will be led by our Technical team where they will walk attendees through Clariant’s newest
concept that spotlights the trend of customization. Register to secure a place and take part in the
discussion on March 31, 2022 at 2:00 PM ET.

Additionally, BeautyCraft boosters will be featured at the 2022 NYSCC Suppliers’ Day, Booth 803,
May 3-4, in New York, where Clariant will also showcase our latest solutions for the personal care
industry.

For more information and to request a sample, visit the BeautyCraft Boosters webpage.

BeautyCraft Boosters - Skincare Collection.

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BeautyCraft Boosters - Cleansing Collection.

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GLOBAL TRADE MEDIA RELATIONS                                             REGIONAL MEDIA RELATIONS

Stefanie Nehlsen                                                         Shelly Linkerhof
Phone +41 61 469 63 63                                                   Phone +1 346 444 2041
stefanie.nehlsen@clariant.com                                            shelly.linkerhof@clariant.com

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www.clariant.com

Clariant is a focused, sustainable and innovative specialty chemical company based in Muttenz, near Basel/Switzerland. On 31 December
2020, the company employed a total workforce of 13 235. In the financial year 2020, Clariant recorded sales of CHF 3.860 billion for its continuing
businesses. The company reports in three business areas: Care Chemicals, Catalysis and Natural Resources. Clariant’s corporate strategy is
led by the overarching purpose of ‘Greater chemistry – between people and planet’ and reflects the importance of connecting customer focus,
innovation, sustainability, and people.

Press release and photography can be downloaded from www.clariant.com or www.PressReleaseFinder.com.

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