Base Camp for Adventure - Wyndham Franchise Opportunities
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Your Base Camp for Adventure
Your
Base Camp
for Adventure
At TRAVELODGE BY We’ll help you fuel up and
WYNDHAM, we know face the day. And when
everyone has their own you’re done adventuring, you
sense of adventure. But can relax in our comfortable
whether you carefully family accommodations or
plot your course or prefer trade tales of your exciting
bounding off toward the discoveries with fellow
great unknown, you need travelers returning from
a base camp—a place that their own great explorations.
starts you off on the right
foot in the morning and
gives a place to rest at night
to reset for the next day.
2 3
OUR
VOICE
Reflects our origins,
a laid-back and
pragmatic California
spirit. Always friendly,
we are ready with advice
to help our guests find
their next adventure.
HEAD: HOW YOU THINK
FRIENDLY
HEART: HOW YOU FEEL
RELIABLE
HAND: WHAT WE DELIVER
ADVENTURE
4 5
THE THE
GUEST PROPERTY
TRAVELODGE IS THE BRAND FOR HARDWORKING
TRAVELERS WHO WANT A BREAK FROM THE NORM
AND A BIT OF ADVENTURE.
TYPE CATEGORY
Conversion Economy
GUESTS LOCATION
Hardworking leisure Urban & Suburban
travelers (near National Parks)
GEOGRAPHY
North America
ROOMS
40–100
AMENITIES (typical)
• 1- to 2-story hotels
• In-room coffee
• High-speed internet
• Continental breakfast
• Most hotels offer
leisure facilities
6 7
A SIGN SINCE IT FIRST OPENED ITS DOORS IN 1940,
TRAVELODGE HAS BUILT A HIGH LEVEL OF
OF SUCCESS AWARENESS AROUND ITS STRONG WEST
COAST-FOCUSED FOOTPRINT. THE BRAND
HAS DEMONSTRATED THE STRONG BASE
EQUITY NEEDED TO SPREAD ITS CALIFORNIA
HERITAGE STORY ACROSS THE CONTINENT.
FROM THE SIGN TRAVELODGE’s
TO SLEEPY BEAR, community of proud and
the powerful heritage engaged owners stand to
iconography is one benefit from strong word
of the key elements of mouth as the brand
that contribute to continues to connect with
TRAVELODGE’s new travelers.
brand recognition.
Guests also appreciate
rewards programs,
so Wyndham Rewards®
will help win them over.
8 9
A POWERFUL TRAVELODGE IS A MEMBER OF WYNDHAM HOTELS & RESORTS,
PARTNERSHIP THE WORLD’S LARGEST AND MOST DIVERSE HOTEL FRANCHISE
COMPANY THAT INCLUDES OVER 8,500 PROPERTIES.
2
WE COMBINE THE SUPPORT OF We partner with our
A WORLD-CLASS HOSPITALITY owners to help turn
ORGANIZATION with a flexibility TRAVELODGE’s high
designed to meet the needs of brand awareness into
entrepreneurial owners. consistent revenue by
maintaining a clear brand
Owners have full access to an focus, enhancing brand
experienced team as well as several equity, and making the
in-depth services designed to help brand even more meaningful
optimize the business, including: to the next generation of
travelers. We also help
## Strategic sourcing owners take advantage
of distribution and scale
## Global sales organization opportunities in a way that
suits their investment in
## Revenue management the brand and the growth
of their business.
## Marketing and distribution services
## Brand operations support
## Best-in-class training
## Participation in Wyndham Rewards
loyalty program, ranked one of the
Best Travel Rewards Hotel Programs
by U.S. News and World Report.1
10
1
U.S. News & World Report, a Best Hotel Rewards Program, 2017-18 11
2
Based on number of hotels
YOUR BASE CAMP
FOR ADVENTURE
TRAVELODGE HAS BUILT DECADES’ WORTH OF
GOODWILL BY SUPPORTING THE ADVENTUROUS SPIRIT OF
GENERATIONS OF GUESTS ACROSS AMERICA AND BEYOND.
SLEEPY BEAR, OUR OFFICIAL “AMBASSADOR OF ADVENTURE,”
CELEBRATED HIS 60TH ANNIVERSARY IN 2014.
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TOGETHER, LET’S BUILD THEY FIND US BECAUSE
WE KEEP IT SIMPLE—
A GREAT BUSINESS BY
each of our hotels supplies
the comforts they need in
the places they want to be.
REDEFINING HOSPITALITY THEY STAY WITH
US BECAUSE WE’RE
ATTAINABLE—
we have designed our
hotel experiences to help
everyone everywhere create
special memories that last
a lifetime.
AND THEY COME
BACK, TIME AND
AGAIN, BECAUSE
WE’RE GENEROUS—
each of our hotels offers
priceless hospitality through
our warm greetings,
a welcoming atmosphere,
and the little details that
bring the magic of travel
to life while always making
it feel like home.
WHETHER GUESTS ARE
TAKING A ROAD TRIP
WITH OLD FRIENDS
WE’RE IN THE BUSINESS OF MAKING MEMORIES. IT IS OR ON ESSENTIAL
TRAVEL FOR BUSINESS,
OUR RESPONSIBILITY TO HELP GUESTS GET THE MOST
CREATING GREAT
OUT OF THEIR TRIP, AND THIS UNDERLIES THE PROMISE GUEST MEMORIES
IS THE KEY TO OUR
WE MAKE TO CONSISTENTLY DELIVER WHAT EACH AND SUCCESS STORY,
and the sum of these
EVERY GUEST NEEDS. TO THAT END, WE HAVE DESIGNED
magical memories powers
OUR HOTELS AND AWARD-WINNING REWARDS PROGRAM the growth of our portfolio.
Together, we will strive
TO KEEP GUESTS HAPPY, COMFORTABLE, AND EAGER TO to deliver more revenue,
more customers, more
RETURN TO OUR BRANDS AND OUR PROPERTIES.
brand loyalty, and more
award-winning hospitality.
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This is not an offer. Federal and certain state laws regulate the offer and sale of franchises. An offer will only be made in compliance with those laws and regulations,
which may require we provide you with a Franchise Disclosure Document, a copy of which can be obtained by contacting Wyndham Hotel Group at 22 Sylvan Way,
Parsippany, NJ 07054. All hotels are independently owned and operated with the exception of certain hotels managed or owned by an affiliate of the company.
© 2018 Wyndham Hotel Group, LLC. All rights reserved. Travelodge Hotels, Inc. (MNREG#F-3264)
7/2018 v3
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