CINEMA The best from the world of film - Burda Forward
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CINEMA The best from the world of film 1
AT A GLANCE
Cinema is the no. 3 publisher for all film fans in Germany, the largest German-
1.30m language publication about films and a member of the Golden Globe Award
Unique Users jury and presents its own movie award.
4.05m
Visits EDITORIAL CONCEPT USERS
• Authentic • Relevant for advertisers: 54 percent of the
users are aged between 20 to 49
6.08m
Page Impressions • Exclusive
• Unisex: around 53 percent male users and
• Passionate 47 percent female users
0.18m • High-income: 45 percent of the users have
Video Ad Impressions a household net income of € 3,000+
Source: AGOF daily digital facts, March 2021, single month (March 2021), population of 16+; Visits & PIs: Google Analytics June 2021; Video AIs: internal analysis: total inventory June 2021
2 | BurdaForward | TV SPIELFILM Plus
CINEMA
High reach on all devices
0.57m 0.28m 0.29m
Total digital reach Online Mobile Web
Unique Users
Source: AGOF daily digital facts, March 2021, single month (March 2021), population of 16+
3 | BurdaForward | TV SPIELFILM Plus
EDITORIAL CONCEPT
YOUNG INTERACTIVE
We focus on a young, digital lifestyle and We offer our users numerous opportunities
present more than 1,000 films and series per for interaction, such as the film ratings and a
year. quiz arena.
UP-TO-DATE DIGITAL
We provide the latest film reviews, film news We are continuously expanding our reach
and an archive of about 55,000 films, 24,000 (multi-screen) and focus on social networks.
DVDs and 88,000 actors.
EMOTIONAL
We report with passion, inside knowledge
and profound expertise.
4 | BurdaForward | TV SPIELFILM Plus
HOW YOU BENEFIT FROM CINEMA
No. 3
Largest German-language publication about
films
CROSS-MEDIA
More than 1 million users, incl. print
YOUNG AND DIGITAL
Young film enthusiasts and readers interested in technology
STRONG COMBINATION
Great entertainment and more entertainment with TV SPIEFILM plus
HIGH USER INVOLVEMENT
Numerous interactive functions and review/rating options
Source: Google Analytics
5 | BurdaForward | TV SPIELFILM Plus
CINEMA Brand Reach and Traffic 6
IN 3rd PLACE IN THE COMPETITIVE RANKING
Cinema is Germany’s third largest film magazine and is steadily expanding its position!
Total digital reach - unique users in million
KINO.de 6,08
Filmstarts 4,91
cinema 0,57
Source: AGOF daily digital facts, March 2021, single month (March 2021), population of 16 +
7 | BurdaForward | TV SPIELFILM Plus
MEDIA PERFORMANCE DEVELOPMENT
Page impressions and visits in million 1.90 3.24 1.04
3,5
3
2,5
2
1,5
1
0,5
0
Jan 20 Feb 20 Mrc 20 Apr 20 May 20 Jun 20 Jul 20 Aug 20 Sep 20 Oct 20 Nov 20 Dec 20 Jan 21 Feb 21 Mar 21 Apr 21
Page Impressions Online Page Impressions Mobile Web Visits
Source: IVW 2021-04
8 | BurdaForward | TV SPIELFILM PlusCINEMA User Demographics 9
CINEMA USERS ARE…
TECH FREAKS ONLINE SHOPPERS
…like to buy e-book readers, software,
…like to spend money on jewellery,
computer games, cameras and
smartphones. handbags, luggage and fashion.
NUTRITION-CONSCIOUS
ADVENTURERS
…have a strong interest in baby food, hair
care products and cosmetics. …are particularly interested in short trips
and holiday travel.
CAR LOVERS
…have a strong interest in cars, motorbikes
and mopeds.
10 | BurdaForward | TV SPIELFILM PlusUSER DEMOGRAPHICS Proportion in % Source: AGOF daily digital facts, March 2021, single month (March 2021), population of 16+ 11 | BurdaForward | TV SPIELFILM Plus
CINEMA We would be happy to prepare a customized advertising concept for you. 13
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