CAREERSOURCE CAPITAL REGION - PILOT REVIEW
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CareerSource
Capital Region
Pilot Review
1
LINKEDIN’S VISION
Create economic opportunity
for every member of the global workforce
Members Companies Jobs Skills Schools Knowledge
610M 30M 20M 50K 90K 109B Members Companies Open Jobs Skills Schools Updates viewed
Skills are changing
quickly
1/3 • People rarely come in with all of the skills
needed to do the job, especially when
the
shelf-life of skills is getting shorter
of core job skills
will change in the • Employees with core skills are quickly
promoted to manager and require a
next 5 years
Source: World
whole new set of skills
Economic Forum
• On-demand and on-the-job learning is
the only way to stay afloat
The majority of professionals want learning
experiences that are…
Social Collaborative
Over half of each generation feels motivated to be Over half of each generation values the ability to
around their colleagues at work, with Gen Z valuing it collaborate with instructors and/or other learners via
the most. forums, groups, or Q&A sessions while taking a course.
71% 69%
72%
56% 54% 63% 59% 57%
Gen Z Millennial Gen X Boomer Gen Z Millennial Gen X Boomer
Source: ‘2019 Workplace Learning Report’ LinkedIn LearningFloridians Are Already Engaging with LinkedIn
Learning
Top Courses Watched
80K+ Body Language for
Master Common
Users Interview Questions
Leaders
over the Making Recruiters
last year* Excel 2016 Essential Come to You
Training
Communicating with
Giving Your Elevator Confidence
Pitch
Negotiating Your Job
Offer
Developing Executive
Analysis conducted for Floridian
Presence Six Sigma
users that watched LinkedIn
Learning content within the last Fundamentals
12 months Project Management
FundamentalsFloridians are disproportionately learning Hard Skills,
which reflect the increased digitalization of the
workforce
Top Hard Skills Developed
1 2 3 4 5
Data Project Sales Computer Network
Analysis Management Networking Administration
6 7 8 9 10
Business Operations Business Digital Social Media
Intelligence Management Strategy Marketing
(BI)They are also learning the critical, transferrable
Soft Skills
Top Soft Skills Developed
1 2 3 4 5
Communi Leadership Management Public Personal
cation Speaking Development
6 7 8 9 10
Time & Talent Teamwork Mentoring & Decision Customer
Management Coaching Making ServicePilot Overview
LinkedIn and the CareerSource Capital Region
partnered together to evaluate a solution that would
help address workforce development needs with a
four week pilot.
Objective
• Personalize learning experience for
career seekers
• Upskill career seekers with engaging
content
Target Audience
• Job Club (SNAP participants)
• Executive Center
• Veterans
Key Metrics
• Usage Report
• Qualitative Survey
11Pilot Rollout
Pre Pilot Planning Post Pilot Launch Maintenance
• Identify audience • Develop custom • Hand out fliers on • Send survey to
• Align on success curriculum with launch day both Career Seekers
metrics Career Counselors • Send email and Counselors
• Select start date • LinkedIn 101 for job reminders throughout • Review feedback
• Prepare pilot seekers pilot
collateral • Develop champions
to increase usage
12Learner
Engagement
+ Survey
Results
13Incredible engagement from pilot participants
Engagement highlights (in the past 90 days)
272 36 26 10h 28m
Hours viewed People logged in People viewed content Avg. time per viewer
Global Benchmark: 60m
Key takeaways
• 36 out of the 38 participants activated their license and 72% of the participants that
activated their licenses continued to use LinkedIn Learning throughout the pilot.
• Majority of the active participants were from the SNAP population
• We can expect a high level of usage from those that are required to prove learning
for government benefits
• The trial participant's average time on the platform was 10x more than the average
14LinkedIn Learning is intuitive and easy to use
15There was a consistent level of usage throughout the
pilot
Learning content highlights (in the past 90 days)
412 241
Total courses viewed Courses completed
5,062 4,689
Total videos viewed Videos completed
16Top skills gained: Soft Skills + Job Hunting Skills
Top 6 courses:
1. Creating your personal brand
2. Creating a career plan
3. Job search strategies
4. Mastering common interview
questions
5. Writing a resume
6. Giving your elevator pitch
17What did the Career Counselors say?
The learning content will be a great resource
I found the learning content to be valuable for me to use to be more effective in my role
for Career Seekers as a Career Counselor
80%
80%
20% 20%
Strongly Agree Agree Disagree Agree Neutral Disagree
18Highlights from Career Counselors
...One year of [LinkedIn] Learning would be great. I Maintaining There is a lot of excitement this
would even argue to say that once that year strong current week. It's only been three days but people
expires, people would be sad it’s gone...It fits the “get content to love it. They like that the courses
in, fit in, stay in" model... share when are remote and they don't feel micro
coaching managed
– Career Counselor from CareerSource Capital Region our career seekers
increased their – Career Counselor from CareerSource
confidence Capital Region
– Career Counselor
from CareerSource
Capital Region
19Value of LinkedIn Learning for Career Seekers
Overarching Goal
Support career seekers and career coaches to be more successful by upskilling career seekers with relevant
training that is accessible anywhere at anytime
• Quality and up-to-date content
Content • Partnerships with industry recognized
certification programs
• Easy to use platform that marries job hunting + skills training
Accessibility • App that is available on any device
• Courses are downloadable for those with limited access to
and Ease
the internet
Administrative • Career Counselors can develop their own Learning Paths
Features for their workshops
• Ability to upload custom content: pdf, doc, ppt, videos
• Easy to pull usage reports and certification of completion
20You can also read
