NEIL STEINBERG, PR DECODED OCTOBER 18, 2018 - PRWeek Conference
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NEIL STEINBERG, PR DECODED OCTOBER 18, 2018
Chatter Sources Break the Story
The Balance of Power is Shifting
● 7.6bn people in the world
● 30bn devices by 2020
● 4bn people active on social daily
● 90% of the world's data has
been created in the last 2 years
alone
4
12:10:15
12:10:24
12:09:13
12:10:25
12:07:52 12:09:18
Expanding the
Known Universe
12:09:18
12:10:24
12:10:21
12:10:26
12:10:21
12:10:23
Execute Security Stay Ahead of Market
Responses Faster Volatility
DATAMINR ALERT
DATAMINR ALERT London, United Kingdom
Ft. Lauderdale, FL, United States December 11, 2017 10:20
January 6, 2017 12:57
Forties Pipeline, which carries
I’m at the Ft. Lauderdale Airport.
40% of the North Sea oil and
Shots have been fired.
gas, is to be shut down to repair
Everyone is running.
a crack in the pipe
Protect People and
Shape Stories Before Assets Worldwide
They Go Viral
DATAMINR ALERT
Havana, Cuba
DATAMINR ALERT
May 18, 2018 12:54
Los Angeles, CA, United States
December 26, 2017 20:28 Translated from Spanish:
A flying first for me: 4 hours into #ULTIMANOTICIA Plane
an 11 hour and we are turning Destination Havana-Holguin
around because we have a exploded on the highway in
passenger who isn’t supposed Boyeros
to be on this plane. Why...why Revolutionize First Response
do we all gotta go back, I don’t
know. DATAMINR ALERT
Stansted, United Kingdom
August 17, 2018 10:01
Man making threats with knife, armed police
6
responding, flight delayed at London Stansted Airport
Does time really matter?
In the PR industry, every second counts...
● Crisis management
● Customer service
● Brand reputation
● Executive visibility
● Investor relations
7
Finding the Digital Patterns
of Emerging Events in Real Time
8
DATAMINR IN ACTION:
Brands Pressured to Cease Advertisements
March 28, 2018
On March 28, 2018, a Parkland Florida
shooting victim called for a boycott of
sponsors of The Ingraham Angle after being
named in a Tweet by the TV network
personality. Dataminr sent an alert to clients
nearly 18 hours before the victim's tweet
encouraging brand boycott went viral. The
time between the alert and when the boycott
gained momentum allowed brands to develop
a strategy and prepare a response. Dataminr
continued to follow the controversy, altering
clients to important updates from the story.
9
DATAMINR IN ACTION:
Roseanne’s Tweet Sparks Controversy
May 29, 2018
On May 29, Roseanne Barr, star of the
television show Roseanne on ABC, tweeted
an offensive comment regarding President
Obama’s senior advisor, Valerie Jarrett. Her
tweet gained momentum and Dataminr
alerted users to the first tweets that emerged
calling for a boycott Roseanne’s television
show, the ABC network, and advertisers.
Brands were unexpectedly drawn into the
controversy but ABC acted swiftly and
cancelled the show at the peak of
conversation on Twitter.
10Timeline of a Crisis
DATE: 29 MAY 2018 | SOURCE: TWITTER
EVENT DESCRIPTION: ROSEANNE TWEETS OUT OFFENSIVE COMMENT ABOUT VALERIE JARRETT, CAUSES UPROAR
People of all races, religions and nationalities
The comparison by Rosanne Barr on
work at Sanofi every day to improve the lives of
ABC of former Obama aide, Valerie Jerrett to an
people around the world. While all
APE is racist and inexcusable. ABC must take
pharmaceutical treatments have side effects,
action NOW!
racism is not a known side effect of any Sanofi
medication.
29 May 2018 – 11:45 AM 30 May 2018 – 6:57 AM
Roseanne’s Dataminr’s Dataminr’s First Alert ABC Cancels Roseanne Sanofi joins the
First Tweet First Alert about Boycotts Roseanne Tweets Apology Conversation
May 29, 2018
12:55 am May 30, 2018
2:45 am 1:46 pm
.@pepsi .@SamsungUS .@iSpotnature
.@Microsoft how can you continue to support
#Rosanne after her blatantly racist comments.
Are these your corporate values. You wont get
my biz while you adv on her show. moving my
hosting from .lspot today. #BoycottRoseanne
#BOYCOTTABC
29 May 2018 – 12:42 PMDATAMINR IN ACTION:
Netflix and the #MeToo Movement
October 30, 2017 - November 10, 2017
The #MeToo Movement, that aims to bring awareness to sexual assault and harassment in the workplace, went viral in the fall of 2017.
This movement greatly affected Hollywood, with many actors and actresses coming forward with their own stories of sexual assault that
they faced in the entertainment industry. House of Cards star, Kevin Spacey and Comedian, Louis C.K. were among the many of
Hollywood’s elite that were accused of sexual assault. When Netflix heard of the allegations they swiftly fired Spacey from the last season
of House of Cards and stopped production for Louis C.K.’s stand up special. This resulted in a $40 million loss to Netflix.
“Media Rights Capital and Netflix are deeply troubled
by last night’s news concerning Kevin Spacey. In
response to last night’s revelations, executives from
both of our companies arrived in Baltimore this
afternoon to meet with our cast and crew to ensure that
they continue to feel safe and supported. As previously
scheduled, Kevin Spacey is not working on set at this
time.”
This just in from Netflix and producer Media Rights Based on Louis CK’s behavior, we are not making his I have immense respect for the women who spoke out
Capital, regarding Kevin Spacey... second stand up special. about the degrading and disgusting situations that Louis
C.K. chose to drag them into...
10 November 2017 – 3:46 PM 10 November 2017 – 4:45 PM
30 October 2017 – 3:54 PM
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Thank You
Contact Us: info@dataminr.com • +1.646.701.7826
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