The Messenger Academy - Ward Williams
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What is FB Messenger & Chatbots Facebook Messenger - mobile messaging app used for instant messaging, sharing photos, videos, audio recordings and for group chats. A Chatbot is a software that integrates with a messaging app to simulate a conversation with a user in natural language through messaging applications, websites etc.
Example
Purpose of a Bot Build a “list” Nurture your audience Following up / Reminders Qualify leads Engagement Selling / Taking payments Tracking Bespoke experience
Stats FB Messenger is projected to have 2.48 Billion users by 2021
Stats Messaging Apps have more users then Social Media
Future growth
There are not many experts I am 1 of 50 Accredited Messenger Marketing Experts in the UK
How do you communicate Who uses Messenger as the MAIN channel of communication? Facebook Messenger Instagram Bots Twitter Emails Phone calls In person
The power of Messenger Vs 100 people 100 people 20 open your message 84 open your message 1 click 23 click
The power of Messenger Vs
Keep it simple My Amazing My Amazing Product Product
Where can it be used E RE Y W H A N
How does it work The conversation is carried out in FB messenger but can be started from anywhere online or offline.
www.meetborat.co.uk
www.meetborat.co.uk Visual representation of what you saw Each flow is called a Template
Shopping Example You can transact directly in Messenger and take payment via PayPal, Stripe. Abondend cart integration with online stores
Building a List As soon as someone sends you a message or engages with your chatbot, they become a subscriber
Getting Subscribers We use plug and play tools
Growth Tool Examples Fun stuff Call to action buttons Website Pop Ups Live Chat
Send broadcast messages to your list
Tagging each interaction People willingly give information via multiple choice This allows you to create bespoke content based on what users click
Get to know your customers
Split Testing If you want to test a price or an outcome with people you message, split testing allows you to do this
Randomisers Create randomisers for giveaways, quiz, competitions and control the outcome
Conversation Flow Example Dentist Example Step 1 User Clicks on Our Services
Conversation Flow Example Step 2 Select what type of service they need
Conversation Flow Example Step 3 Again Booking confirmed in just 3 steps on autopilot
Live Example
Flow Builder This is a drag and drop, copy and paste workflow for ANY business or person Once a flow or template has been created you can copy and paste onto another page or business
My Industry Templates / Flows Marketing Agency Financial Trading Online courses Mortgage Brokers Restaurants Webinars Solicitors Electricians Lawyers Professionals Estate Agents Consultants Fitness & Gym Coaches Bars Car Garages Night clubs Therapists Festivals Ecommerce Pet Salons Local Business Insurance Company Builders Car dealerships Beauty Salons Authors & Writers Photographers Cleaning Services Recruitment company Medical Doctors Travel Agents Nursery
Question Are you still awake? Who would like a bot in their business?
Multi-Channel Multi Channel Communication including SMS and Email Send reminders, messages, updates via any channel
Digital Marketing Bootcamp Sell tickets to upcoming event at £47 or £297
Digital Marketing Bootcamp
Webinar Case Study Total 136 people registered via Messenger bots for a webinar Recent webinar achieved 92% show up rate from everyone that opted in via Messenger bots The webinar went on to generate over £20,000 in sales
GDPR and Data Privacy Did you all read this when you signed up?
GDPR and Data Privacy
Latest business to implement Currently working with their marketing team and implementing a material calculation bot
Calculation Bot
Big brands using bots
The Future for Messenger Will you get in now or later? Will you get in before your competition? Messenger will become the worlds biggest marketing channel in the next 2 - 3 years. Messenger will be THE marketing channel of commerce.
What can a chatbot do? • Pizza restaurant generated additional £11,457 after turning on the chatbot. • 50 new bookings through a chatbot for local Indian restaurant in just 1 week after connecting a bot. • Over £16,332 in sales earned via chatbot for online courses. • 98 qualified leads generated for education business in 1 day using a chatbot including telephone numbers, emails.
Advanced Training
Its just the beginning Don’t just take my word for it, ask Google
The next step I can build a chatbot for you / your business Or I can teach you 1:1 how to do it yourself for your / your business No previous experience or technical knowledge required
Online Bot Academy • Online Bot Academy training course • 1:1 coaching session • 30 message templates • I will build your first chatbot for you • Coaching to achieve Messenger Expert accreditation (if you want to be one) • Fast track to your first client or product sale • Top tools and resources used by chatbot experts £997 £597 x 2 Prices excluding vat.
Q&A
Speak to Stas Stas Prokofiev www.TheMessengerAcademy.com hello@themessengeracademy.com
Speak to us www.SeriousAboutSuccess.co.uk We can answer any other questions via messenger
Thank You
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