CAPABILITIES - Soho Experiential
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CAPABILITIES
SOHO EXPERIENTIAL
WE IGNITE SOCIAL CURRENCY
THROUGH THOUGHTFULLY CRAFTED
BRAND EXPERIENCES
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SOHO EXPERIENTIAL
WHO WE ARE
Founded in 2005 by industry veterans Jeff Boedges and Rick Kiley, Soho's mission is to
forge brand affinity through consumer activation strategies that come to life in the form
of press worthy and award winning brand experiences.
Over the last 15 years, we assembled a team of the best people, tools and methods
encouraging diversity, inclusion and creating a culture centered around challenging the
status quo, taking creative risks and striving to create authenticity.
Our passion is based on the belief that as people become increasingly immersed in a
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digital world, the value of real experiences will only grow – and the spark of every
shared story is an experience worth repeating.
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CAPABILITIES DECK SOHO EXPERIENTIAL
RICK KILEY
JEFF BOEDGES
SOHO EXPERIENTIAL
MA/RI/NH
OUR NETWORK WASHINGTON
MAINE
Our dedicated field network is the OREGON
UPSTATE NEW YORK
NEW HAMPSHIRE
MINNESOTA
MASSACHUSETT/RI
cornerstone of our agency. We look for NORTH
WISCONSIN
MICHIGAN CONNECTICUT
PENNSYLVANIA
the best and we mentor new talent to
CALIFORNIA
NEW YORK METRO / LI
OHIO NEW JERSEY
NEVADA ILLINOIS
be the best. COLORADO
INDIANA DC/MARYLAND
VIRGINIA
ST. LOUIS KENTUCKY
SOUTH CALIFORNIA NORTH CAROLINA
29 embedded Market Managers run 41 TENNESSEE
ARIZONA NEW MEXICO SOUTH CAROLINA
markets, with the ability to activate in DALLAS
GEORGIA
the entire lower 48. Our 2,000+ field
AUSTIN HOUSTON NORTH FLORIDA
staff members ensure that every event
SAN ANTONIO
LOUISIANA
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is a success, SOUTH FLORIDA
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SOHO EXPERIENTIAL
SERVICES
We’re more than a marketing agency. We are a full-service agency from creative ideation through
production, staffing, and reporting. We build national programs that can scale for a variety of channels,
and can be fully integrated across digital, experiential, and traditional platforms.
DISCOVERY & PROGRAM STRATEGY DESIGN PRE-EVENT PR/COMMS POST EVENT REPORTING
EVENT EXECUTION
PLANNING & CONCEPTS STRATEGY AMPLIFICATION & ANALYTICS
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SOHO EXPERIENTIAL
WHAT WE DO
PRODUCTION &
EXPERIENTIAL SAMPLING CREATIVE DIGITAL MEDIA
FABRICATION
BRAND ACTIVATIONS, VEHICLE ON + OFF-PREMISE ALCOHOL CREATIVE STRATEGY VEHICLE DESIGN + DIGITAL + SOCIAL PARTNERSHIPS
TOURS + POP-UPS BEVERAGE SAMPLING FABRICATION
IDEATION LEAD GENERATION PR + MEDIA STRATEGY
TRADE SHOWS + RETAIL INDEPENDENT + NATIONAL TRADE SHOW BOOTHS
ENGAGEMENTS ACCOUNT SCHEDULING ART DIRECTION
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MANAGEMENT WEBSITE + APP DESIGN INFLUENCER
PR EVENTS + SPONSORSHIP VIRTUAL EVENT KITS +
GRAPHIC DESIGN
ACTIVATIONS FULFILLMENT
DEDICATED AMBASSADORS *COMPD DIGITAL SAMPLING
COPYWRITING
VIRTUAL + HYBRID BRANDED MERCHANDISE +
ACTIVATIONS PRODUCT SAMPLING PREMIUMS DIGITAL CONTENT
PRODUCTION
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WHO WE WORK WITH
CASE STUDIES
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SOHO EXPERIENTIAL
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UNDER A BLUE MOONSOHO EXPERIENTIAL
BLUE MOON
UNDER A BLUE MOON
Over the last 10 years, the beer category has been under siege from many
opponents: an energized spirits industry enjoying the heyday of mixology, a
restaurant wine culture, and the explosion of flavored adult seltzers. Miller Coors
challenged Soho to leverage the artfully crafted story and distinctive flavor profile of
Blue Moon’s portfolio to reinvigorate the brand amongst a discerning target.
To accomplish our goals and connect with our audience, we tapped into a specific,
and currently overlooked, drinking occasion for beer: dinner.
The Under A Blue Moon tasting experience featured nationally-renowned chefs in
major markets who created fresh, custom dished to compliment five expressions of
Blue Moon. Our mission? To demonstrate how the brand pairs perfectly, and actually
enhances the flavor of even the finest foods.
We activated in non-traditional raw spaces, inspired by the warehouse roots of Blue
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Moon’s Denver Brewery. The experience was divided into a series of interconnected
rooms, each telling a different part of the brand story. Guests learned the ins and
outs of tasting and pairing beer, and all of it happened, literally, under a Blue Moon.
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BLUE MOON
UNDER A BLUE MOON
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9MM+ 11,500 2,300+
SOCIAL IMPRESSIONS SAMPLES DISTRIBUTED ATTENDEES
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CITI SUMMER DRIVE-INSOHO EXPERIENTIAL
CITI
CITI SUMMER DRIVE-IN
Since March 2020 when New York issued the first shelter-in-place order, Citi, like
every other business that didn’t exist solely online, found itself unable to provide
the value to its customers and benefits to its employees, for which the company is
renowned. The question, very simply, was how best to engage these two
important constituencies through Citi’s well-established communications
platforms, and support at least one of their charitable initiatives in the process.
We delivered a much-needed respite to Citi customers and employees who have
been in quarantine by inviting them to the exclusive Citi Drive-In Cinema
Experience at Citi Field. Over five nights, hundreds of families gathered for festive
and wholesome evening out with the stadium fully lit up in the background. To
bring the activation to life, we leveraged existing partnerships with Turner Classic
Movies, No Kid Hungry, and World Central Kitchen. Turner provided the content
with some classic feature films, while No Kid Hungry and World Central Kitchen
benefitted from the donation of all concession proceeds.
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CITI
CITI SUMMER DRIVE-IN
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1300 5 100
ATTENDEES CLASSIC MOVIES JOBS FOR OUT OF WORK
CONTRACTORS
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BRAND ACTIVATION MANAGER (BAM) PROGRAM
The mission of a BAM is to activate through trade advocacy and consumer engagement; To engage account
staff through enhanced education experiences and drive trial and awareness among consumers through
targeted and impactful activations.SOHO EXPERIENTIAL
RÉMY-COINTREAU
BRAND ACTIVATION
MANAGER
When on-premise account penetration and support were paramount for RCUSA
brands (The Botanist Gin, Bruichladdich Scotch, Mount Gay Rum, and the Rémy
Martin Cognacs), Soho was tasked to create a team of highly trained BAMs – or
Brand Activation Managers to ensure their success.
Soho was responsible for everything from A to Z, including recruiting, training,
planning, executing and reporting, Soho team of talented ambassadors breathed
new life into the brands and shared their passion with trade and consumers alike.
The team was challenged to conduct effective staff trainings, secure cocktail
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placements, and execute consumer engagements. The program succeeded and
is a valuable asset for any brand in need of the personal touch.
19WHO WE ARE MEET THE TEAM WHAT WE DO OUR CLIENTS CASE STUDIES
RÉMY-COINTREAU
BRAND ACTIVATION MANAGERS
`
450+ 1,540 100,000+
MENU PLACEMENTS STAFF TRAININGS AT 770 ACCOUNTS CONSUMERS EDUCATED
ANNUALLY
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THANK YOU SOHOEXP.COM | @SOHOEXP
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